Preview: @ HouseValues
An inside look at the success and growth of one of the nation's fastest-growing technology companies
I have been with House Values for 3 years now. During the first year the commissions I generated from HV leads were about twice what the leads cost me. Ok, but certainly not exciting. In the second year, the commisions were 10 times the cost of the leads. Now we're talking. And this past year, the commissions were 20 times the cost of my leads. WOW! House Values is now my main source of new business, and past clients make up the rest. In addition, I have been able to dramatically reduce both my advertising and mailing costs. In fact, I spend less now to generate business than I used to, and that includes the cost of my HV subscription.
The increase in my HV business demonstrates that the internet consumer is not always motivated to act quickly. Here's a prime example. In September, 2007 I had a call from a prospect who requested a CMA in March of 2005. Because the CMA was for a cottage rather than a principal residence, I was unable to locate or find a phone number for this customer. I just left him on the drip campaign for Long Term Seller followed by the Email farm campaign. When he called me, all he said was that he was ready now. No question of him even interviewing anyone else. I double ended his cottage at $450,000 in 2 days, and double ended a cottage owned by the buyer in two weeks.
This is a great system made easy with drip campaigns to help you keep in touch with past as well as future clients. Your staff in training, customer care, and accounts have been very supportive and helpful. There may not be a magtic bullet for Realtors, but for me, this is as close as it comes.
Best wishes to everyone at House Values for a fantastic 2008.
Renée Good Broker & Accredited Staging Professional
RE/MAX Orillia Realty (1996) Ltd.
A bunny visits HouseValues!
Earlier this afternoon, the HouseValues office in Kirkland had a visit from a Big Bunny! He was followed by HR staff handing out chocolate eggs and mini-carrots.
Have a great weekend everyone!
HouseValues Success, in their own words!
WOW, check out these great customer audio testimonials! Just click the "play" button on the Hipcast.com bar below, and make sure your speakers are turned on.
(This is our new on-hold music at HouseValues, but was too good not to share!)
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Take Your Business To The Next Level
We recently completed production on a new customer video
that showcases successful HouseValues customers from across the country, all talking about the three most important factors that have contributed to their success.
They plan. All of them think about their business long-term, and develop a business & marketing plan to help them achieve their long term professional and personal goals.
They systematize. All of these successful agents use systems to put as much of their business on autopilot as possible, freeing them to do what they enjoy most.
They innovate. Every successful agent is constantly learning, often from other successful agents, and innovating how they do business to keep their edge and continue growing.
Check out the video here
$17,000 In His First Month With HouseValues
Less than a month ago subscriber Lee Gumms signed up with HouseValues.
He started with only 6 Listing Leads a month, within the first 3 weeks the first lead he received closed for $440,000 bringing in a commission of $17,000…. WOW
!!! Not only that but he has 2 more going to escrow for a possible total commission of $51,000 in his first 2 months. Needless to say Lee is very happy about his decision to join HouseValues
Five years ago Pam Phillips started to build a long term pipeline with her HouseValues system and leads. Since then, she has made more than $120,000 in commissions
(averaging between 15-30 transactions a year
). She depends on 50% of her business coming from HouseValues and she actively promotes other agents to join HouseValues!
Amy McLeod says she's doing just fine with our service but sales team lead Maureen Francisco says she's doing more than just fine. Amy depends 25% of her business through HouseValues. Last year alone, she received 10 HouseValues listings and some of those leads went onto become buyers. Amy has made more than $60,000 in commission with her HouseValues system and leads!!!
A New Week Yields A New Listing
Subscriber Terri Cassesse signed up with HouseValues on Jan 17, 2007. She got her 1st listing her first week, 2nd listing the 2nd week, skipped a week and then got the 3rd and 4th the next week. She is also signing 2 more listings this weekend. That’s almost a listing a week! Terry is ecstatic with her HouseValues system and leads in addition to the wonderful HouseValues sales and service teams!
HouseValues subscriber Helen Klopp closed 5 transactions in 2006, her first year with HouseValues and JustListed for $1,705,400 in gross sales from HouseValues and JustListed leads. One sale (the largest, at $469,900) was from a referral she received from a HouseValues lead! One of these transactions she closed in her first month! She has made $27,800 in gross commissions from HouseValues leads in 2006. All this from an investment of $2,800.00 which translates into a 992% ROI!!!
Needless to say, Helen loves the Market Leader system and is ecstatic with HouseValues!
Subscriber Shannon Pilon
has revealed herself as the HouseValues
hidden success of Canada. In only a year and a half Shannon has closed 12 transactions
from her HouseValues
system and leads. Since January 2007 she has closed 4 deals
from our leads. She has only been in Real Estate for a little more than two years but her dedication to working Market Leader and personal follow up has paid off!!
$70,000 In HouseValues Commissions
subscriber Aaron Kerper
recently shared his 2006 success with Yakima customer care representative Andrew Watson. In one year Aaron made over $100,000 in commissions and between $70,000 and $80,000
came from HouseValues
! Way to go Aaron!
Homepages subscriber Linda Burns has been with us for almost a year and the fruits of her labor are beginning to pay off! This winter she closed 2 sales in November, 1 in January and another 1 in February! That’s 4 transactions in her first year! Linda says that patience is the key, and understanding that you just have to stick with it. She says she does not know what she would do without us, and loves the success she is seeing!
Market Leader Evangelist Makes $31,750 In 6 Months
Sean Healy in Fountain Hills, Arizona, has been with HouseValues since September 2006 and has had the following outstanding success with his HouseValues system and leads:
First deal– received Sept 22nd, and closed Feb 23rd – resulted in a $245K sale.
Second deal– received Dec 30th, and closed Feb 8th – resulted in a $250K sale.
And yet another deal on Jan 24th, put contract on house on Feb 11th, and it’s due to close early April. Result - $445K home sale.
= $31,750 – total commission since coming on board in September 2006!!
Sean has several more leads in process, expecting to close many of these as well. He’s extremely happy and speaks very highly of Market Leader – he likes that it makes the agent accountable - it gives him the reminders and supports him in tracking and following up with all his prospects regularly. As well, he says the emails campaigns are absolutely great, along with the ability to customize them.
$25,000 In Commissions This Year
Things are heating up in Illinois despite the cool weather! HouseValues subscriber Jason Bacza called in to customer care to learn about some new feature in Market Leader yesterday. Jason expressed his gratitude towards HouseValues countless times to customers care representative JanNell Hancock. He is highly impressed by his recent success as he has already made $25,000 this year off his HouseValues leads. Jason LOVES the Market Leader system and the responsiveness of the support network behind it.
“If you work the system, the system works.”
When subscriber Tracie Pugh called her account executive to refer a friend to HouseValues she shared with him her great success with her HouseValues system and leads. Tracie has closed 4 deals and has 2 more in the works. One of her prospects wants to buy a $3.8 million dollar home! She loves her JustListed leads from Little Rock. “If you work the system, the system works.”
"Thanks to Market Leader .."
HouseValues subscriber Wayne Ellis in the Silverdale, WA market joined the HouseValues family in August of 2006. Wayne is in the process of closing a $300,000 house from a JustListed lead. Wayne will make $7575 from that closing. He also shared he is working with several buyers. He says he gets a lot of prospects from out of state.
Wayne stated that the best part of being a HouseValues subscriber is the Market Leader system. “Thanks to Market Leader I don’t have to prospect and I can now focus on closing transactions!”
"Market Leader Rocks"
subscriber Kevin Curtis says "Market Leader Rocks." He loves the follow up campaigns and the features that are available with our system. He says thanks to Market Leader, he did 24 transactions in 2006
because he put his entire sphere of influence into the system. The success he's seeing through Market Leader has helped his team be #1 in his company. In addition the has four more transactions in the works for 2007!
$120,000 in Commissions and Still Climbing
subscriber Patricia Lewis recently attended one of our seminars where she chimed in to share her success with our service. Last year she had to take a 4 month break
and was in and out of the hospital. Her business partner could not
keep up the load as they had too much business for just one person. She said with out Market Leader they would not have been able to keep track of all of their leads. They made $65,000
commission off our leads in spite of her health issue and this year to date have made $50,000
and that is just the tip of the iceberg!
7 Transactions In 9 Months
It might be cold in Alberta, Canada but the cool weather has not stopped HouseValues subscriber Bob Macaulay from reaching his goals with his HouseValues system and leads. Bob has closed over 7 transactions in 9 months from 13 leads/month subscription. He is so busy he told his sales representative that he can’t keep up with all the business he is getting from HouseValues! – Bob made 50% more money last year than the year before because of his HouseValues service. In addition he is looking to add an assistant to help him work his leads so he can spend more time closing deals!
$24,000 In Commissions!
Margie Williams – Springfield, VA is closing an $800,000 deal next week with a lead we sent her. She said she just worked the system the normal way and he turned out to be a good one.
She will be making around $24,000 in commissions on this deal which will pay her subscription out another 24 months! She really likes the system and leads!
One Month, Two Deals & Eight HouseValues Referrals
One month old subscriber Connie Johns in Toledo, OH recently contacted her HouseValues
sales representative Loren Dunbar to tell Lauren how happy she is. Connie is so excited about HouseValues
she has become an ACTIVE PROMOTER
sending in over eight referrals in only one month
! Below is a fantastic excerpt from a referral email Connie sends to her peers who she feels would make great HouseValues
subscribers:“I started with the HouseValues program in early January this year. Like you I need to invest wisely what little money I have. I believe I made a good choice with House Values. My goal this year was to get my name out and keep "in their faces". HouseValues has some really neat programs within its system to do just that! I actually got a listing from a friend that had forgotten I was in real estate until they got the email drip. I got another listing because I showed them "added value" of advertising their home on an additional web site besides the ones the Danberry offers.
There are multiple forums, email campaigns, additional learning tools, databases available so it is not just about the leads. I'm finding the whole thing quite good.
I have received the leads as they were guaranteed. Please keep in mind that these are LEADS...not prospects....that is our job to turn them into prospects. Well let me tell you it's kept me hopping contacting all these people and I will be hopefully be writing my first offer for a couple that I received from House Values next week. (We’re waiting on pre-approval and as luck would have it, Monday is a banking holiday)
Am I happy with what I've gained? Do I think I've invested wisely? I figure because I work in lower end range that 2 deals will pay for my year’s investment. I'm satisfied and would urge you to sign on board.”
Self Proclaimed HouseValues Promoter
JustListed subscriber Patty Manns out of Buffalo, NY will “double end”
her first lead! Patty started her subscription on 1/24/07 and responded right away to her first lead. The lead was still online and the prospect called her right away at her office. She was a buyer lead however; they needed an agent to sell their home so they listed the home that same day for $144, 900
and now she is showing them homes and about to close on a home as well! Patty is also working with another lead and she has been with us less than a month. In one month’s time, she has become a self-proclaimed promoter and has already referred another agent and they are a subscriber now as well!
Prospects to Profits
Erik Barthel a loyal HouseValues customer since 2002 knows working with lead generating companies is a numbers game as well as consistent follow-up. Erik currently is receiving 50 listing leads a month, and works all of them himself! In 2006, he went on 53 appointments from his HV leads, and listed 22 of them. Out of the 22 listed in 12 months, 11 of them turned into a transaction. He spent roughly $12,000 with the company last year, and in return received $36,000 from his HouseValues leads. That’s a $24,000 profit for 2006!!
Transaction #4 in only 5 months
Joseph Dorr a HouseValues subscriber out of Ocala, FL has been with HouseValues since September 2006. He just got another listing for $485,000! This specific lead has yielded 2 transactions for Joseph over the past 5 months. In addition he had 2 other transactions in this time frame. That’s 4 transactions on only 5 months! Transactions with this lead and a previous lead have resulted in four transactions with HouseValues leads.
This is only the beginning for Joseph as he has a handful of other potential transactions in his pipeline from HouseValues. So far, he’s made about $19,000 in commissions from his HouseValues subscription!!
First Lead First Tranasction
“I could not resist sending in this Daily Wow because it takes the cake. Ginger Alberry igned up on 1/3/2007 and completed her account set up on 1/4/2007. She is already is on the way to the 1st transaction from 1st and only prospect. The prospect is ready to spend $350,000 and will purchase ASAP. The credit for her success goes to JUSTLISTED. Hats off to you JUSTLISTED!”