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Podcasting for Business -- Business Podcast and Corporate Podcast Training



Podcasting for Business sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P's of Corporate and Business Podcasting: Plan, Produce, Publish and Promote.



Published: Mon, 07 May 2007 14:44:39 PST

Last Build Date: Mon, 07 May 2007 14:44:39 PST

Copyright: 2006 PodWorx, Inc.
 



10: Promoting Your Business/Corporate Podcast

Mon, 07 May 2007 14:33:57 PST

The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes:
  • Time to release the hounds!
  • Who is responsible?
  • Build it, they will come?
  • What we want: Activity that justifies the cost
  • Stand-alone or integrated website
  • Who to notify first
  • Search Engine Optimization
  • Real world examples
  • Press Releases
  • Podcast Directories
  • Customer contact methods
  • Social bookmarking
  • Presence-based applications
  • Print/Product Placement
  • Our Two Favorites techniques!

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx10.mp3




09: Publishing Your Business/Corporate Podcast

Thu, 29 Mar 2007 14:44:39 PST

The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes:
  • Going Public
  • Who is responsible?
  • Probability of Engagement
  • Hosting Concerns
  • The five ways to listen
  • Podcast "Badges"
  • MP3 files
  • M3U files
  • Textual Information and databases
  • RSS Feeds
  • Embedded Flash Players
  • Test x3

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx09.mp3




08: Producing Your Business/Corporate Podcast

Tue, 23 Jan 2007 15:24:20 PST

The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes:
  • Creativity
  • In-house Liaisons and Podcast Producers
  • Production Mistakes
  • What a great show will do
  • Pre-Production Steps
  • Pre-Interviews, Interviews and P.A.S.
  • Post-Production Steps
  • Pithy(ness)
  • Why two file formats?

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx08.mp3




New show being prepared

Thu, 18 Jan 2007 18:38:18 PST

Working on the next show. It will focus on the Production of your business/corporate podcast.



07: Podcasting Return on Investment / Return on Influence

Thu, 30 Nov 2006 18:38:18 PST

Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes:
  • When to talk about ROI
  • Your job revisited
  • Reminder: What a podcast is
  • Real world examples Return on Investment
  • Return on Influence. . .
  • Comparitive Influence
  • Data Exposure
  • Time Exposure
  • Location Exposure
  • Online Exposure
  • Other Measurements

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx07.mp3




06: Making Interviews Interesting to Your Listeners

Thu, 19 Oct 2006 12:00:00 GMT

If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes:
  • Visit Polycom On Demand
  • Why interview?
  • A producer's two responsibilities
  • What doesn't work
  • Bonding with your audience
  • Establishing credibility
  • Pre-Interviews
  • Interview Questions
  • I'm not Dan Rather!
  • An introduction sample
  • Final thoughts

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx06.mp3




05: Intracasts(tm)

Thu, 28 Sep 2006 12:00:00 GMT

Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. Show notes:
  • External podcast fans
  • Quick list of external podcast ideas
  • Four questions about employee communications
  • What's not working now
  • Intracast(tm) defined
  • Intracast audience
  • Intracast show ideas

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx05.mp3




04: Planning Your Business/Corporate Podcast

Fri, 08 Sep 2006 12:00:00 GMT

The first of the Four P's of Podcasting(tm) is Planning. For today's show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes:
  • The most important step?
  • Podfading
  • Episode Map
  • Keywords, Style, Music, Episode Ideas and the Audience
  • Developing a Title for the show
  • Pre-Show Announcement

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx04.mp3




03: Review of the Living in Las Vegas Podcast Listener Survey

Wed, 23 Aug 2006 12:00:00 GMT

We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:
  • Why survey?
  • How to get higher response rate
  • Podtrac
  • Survey results
  • Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes

MP3 Link
Streaming MP3 Link

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Media Files:
http://www.podworx.com/podcasts/PodWorx03.mp3




02: The Two Problems Your Business Podcast can Solve

Thu, 10 Aug 2006 12:00:00 GMT

Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
  • The problem with sizzle or steak
  • You bond on problems, not your solution
  • The two problems facing every business
  • Email marketing
  • $200 billion in spending on advertising
  • Urban noise and your customers
  • Functional Equivalency
  • The Law of Leadership--and the risks

MP3 Link
Streaming MP3 Link


Media Files:
http://www.podworx.com/podcasts/PodWorx02.mp3




01: Business Podcasting and the Big Question

Thu, 03 Aug 2006 12:00:00 GMT

Introduction to the Podcasting for Business podcast. In today's show, we talk about Business Podcasting and the Big Question. Show notes:
  • Podcasting and Website Design
  • Number of podcast listeners
  • Satellite Radio
  • What iTunes did on June 28th, 2005
  • The good news
  • Intracasts
  • What's next

MP3 Link
Streaming MP3 Link


Media Files:
http://www.podworx.com/podcasts/PodWorx01.mp3