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Last Build Date: Wed, 21 Sep 2016 14:20:47 +0000

 



Sharing The Road:new in-car data from share of ear® study

Wed, 21 Sep 2016 14:15:08 +0000

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]

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IAB – Edison Research Podcast Advertising Study 2016

Wed, 07 Sep 2016 14:05:52 +0000

The Interactive Advertising Bureau (IAB) today released the “IAB-Edison Research Podcast Advertising Study,” a survey of nearly 1000 podcast listeners conducted in partnership with Edison Research, which finds that nearly two-thirds (65%) of fans are more willing to consider purchasing products and services they learn about during a podcast. Sixty percent also state that, given […]

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The Increasing Ethnic Diversity Of Podcast Listeners

Tue, 23 Aug 2016 14:31:15 +0000

We have been tracking the demographics of the Podcast listener for over a decade now, and there have been significant changes over that time. In the early days of the medium, Podcasting was disproportionally a medium for white males, ages 25-44. Much of that “skew” was down to the available content options, but today, the […]

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Black, White and Blue: A Spotlight on Race in America

Thu, 04 Aug 2016 15:16:53 +0000

For Immediate Release As part of Radio One, Inc.’s efforts to understand the influence of the incidents involving police that occurred in the early summer of 2016, the companies of Radio One, including TV One, Interactive One, Reach Media and One Solution engaged Edison Research of Somerville, NJ to conduct a survey to measure attitudes […]

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The Audiobook Consumer 2016

Wed, 03 Aug 2016 12:56:36 +0000

Recently, the Wall Street Journal ran an article on the surge in popularity for audiobooks. We here at Edison are not only big fans of the medium, we also study it! In fact, we have been tracking audiobook consumption for a couple of years in our Infinite Dial research series, which we publish in partnership […]

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Marketplace’s David Brancaccio Interviews Edison Research President Larry Rosin

Tue, 28 Jun 2016 16:41:44 +0000

Listen to the interview Marketplace’s David Brancaccio conducted with Edison Research President Larry Rosin about the latest wave of the Marketplace-Edison Research economic anxiety poll. Rosin’s insights can be found here: https://soundcloud.com/marketplace/david-brancaccio-interviews-larry-rosin-president-of-edison-research. Read more about the Marketplace-Edison Research study here.

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Marketplace-Edison Research Poll: Americans’ anxiety around the economy grows

Tue, 28 Jun 2016 15:55:20 +0000

American Public Media’s Marketplace has partnered with Edison Research to conduct an ongoing study to measure Americans’ economic anxiety. The Economic Anxiety Index was developed from the benchmark study in the Fall of 2015 and the latest wave of 2016 data was just released. Read more about the survey and the latest wave of results […]

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The Podcast Consumer 2016

Thu, 26 May 2016 16:54:58 +0000

This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. The PDF (below) charts the rise of podcasting over the past decade, and also includes information on the following: Demographics Podcast Consumption Device Usage Social Media Behaviors Other […]

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Moms and Media 2016: The Recap

Thu, 05 May 2016 15:14:12 +0000

In 2016, moms continue their mobile ways, moving further away from computers for media tasks.  The smartphone, with its ownership still soaring, is the ‘go to’ device for mom for just about everything.  In the latest edition of Moms and Media, the mobile tendencies of mom are clear and more pronounced with a decline in […]

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Organic Valley understands real mornings

Wed, 04 May 2016 20:24:53 +0000

Here at Edison, The Research Moms are always sharing advice to each other about the trials of parenting, the joys of motherhood and everyday things that inspire us.  We came across a video that we think is so spot on, we had to share it not only with each other, but with all of you!  […]

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