Last Build Date: Mon, 27 Mar 2017 18:21:55 +0000
Mon, 27 Mar 2017 15:31:35 +0000
The Podcast Consumer 2017, the latest in an annual series of studies from Edison, will debut in a free webinar at 2PM on Tuesday, April 18th. Hosted by Edison VP of Strategy, Tom Webster, this 30-minute presentation will combine data from The Infinite Dial, Edison’s annual study of consumer habits presented in conjunction with Triton […]
Thu, 23 Mar 2017 14:01:40 +0000
Over the past couple of weeks since the publication of the 2017 Infinite Dial, one particular finding has prompted more questions from podcasters than any other: the data on listening location. When we asked people to name all the locations where they listen to podcasts, one location clearly stood out: 80% of podcast listeners said […]
Thu, 09 Mar 2017 19:53:14 +0000
Podcasting Continues to Boom as Four in Ten Americans Tune In; Smart Speakers Make Their Debut The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption Podcasting continues to be a growth medium, as 40% of Americans 12+ say […]
Tue, 07 Mar 2017 14:47:47 +0000
Americans’ familiarity with the term “podcasting” had been relatively flat for several years, with very little movement from 2009 until 2015. Last year, however, we observed the biggest jump in awareness since 2008-2009, and this year we again have recorded a significant jump. This year, 60% of all Americans ages 12+ are familiar with podcasting, […]
The post Familiarity With Podcasting Grows By 22% In Two Years appeared first on Edison Research.
Fri, 03 Mar 2017 16:30:39 +0000
Edison Research’s Tom Webster, Megan Lazovick, and Larry Rosin, along with Tim Hayden from Brain+Trust Partners, presented “Country Radio Goes Mobile” at the Country Radio Seminar on Thursday, February 23, 2017. The presentation stressed the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already […]
The post Country Radio Goes Mobile – A Recap of Edison’s Presentation at CRS 2017 appeared first on Edison Research.
Thu, 02 Mar 2017 17:23:53 +0000
The radio station sweepers say, “Number One for new music discovery.” And while it is still amongst the top ways in which listeners say they keep up to date with new music, AM/FM radio has fallen to #2 behind “Friends and Family.” That’s just one of the findings from our upcoming Infinite Dial 2017 study, brought to […]
Wed, 11 Jan 2017 16:54:52 +0000
Please save the date for the 2017 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 9th, at 2 PM Eastern. The Infinite Dial, now in its 25th iteration, remains the longest running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number […]
Tue, 15 Nov 2016 16:33:44 +0000
By: Larry Rosin “I don’t think there’s ever been two more unlikeable candidates,” said Michael Che during the Weekend Update sketch on Saturday Night Live this week. “Not one time in this election have I heard anyone say: ‘You know what? I like them both.'” The data from the Exit Polls conducted by Edison Research […]
The post The Hidden Group that Won the Election for Trump: Exit Poll Analysis from Edison Research appeared first on Edison Research.
Thu, 10 Nov 2016 18:34:30 +0000
On November 8, 2016, Edison Research engaged in the largest single-day research project in the world: Exit Polling the nation on behalf of the National Election Pool (NEP). A staff of over 3,000 exit poll interviewers, precinct vote return reporters, call center workers, and analysts all across the country helped us provide the sole record […]
The post Behind the Numbers: The 2016 National Election Exit Poll appeared first on Edison Research.
Wed, 02 Nov 2016 13:58:39 +0000
On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]
The post Sharing the Road: A Share of Ear® Report Presented at RAIN Summit Europe appeared first on Edison Research.