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Last Build Date: Tue, 25 Apr 2017 13:34:13 +0000

 



Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll

Tue, 25 Apr 2017 13:34:13 +0000

American Public Media’s Marketplace and Edison Research track the Economic Anxiety Index and release the first post-election measures. Read more about the survey and the latest wave of results here.

The post Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll appeared first on Edison Research.




The Podcast Consumer 2017

Tue, 18 Apr 2017 16:08:10 +0000

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, […]

The post The Podcast Consumer 2017 appeared first on Edison Research.




InStore Audio Network Reaches 35.5 Million Shoppers Per Day

Thu, 30 Mar 2017 14:59:48 +0000

InStore Audio Network reaches 35.5 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug and Grocery stores. […]

The post InStore Audio Network Reaches 35.5 Million Shoppers Per Day appeared first on Edison Research.




Save The Date For The Podcast Consumer 2017

Mon, 27 Mar 2017 15:31:35 +0000

The Podcast Consumer 2017, the latest in an annual series of studies from Edison, will debut in a free webinar at 2PM on Tuesday, April 18th. Hosted by Edison VP of Strategy, Tom Webster, this 30-minute presentation will combine data from The Infinite Dial, Edison’s annual study of consumer habits presented in conjunction with Triton […]

The post Save The Date For The Podcast Consumer 2017 appeared first on Edison Research.




Podcasting’s “Mobile” Listening At Home

Thu, 23 Mar 2017 14:01:40 +0000

Over the past couple of weeks since the publication of the 2017 Infinite Dial, one particular finding has prompted more questions from podcasters than any other: the data on listening location. When we asked people to name all the locations where they listen to podcasts, one location clearly stood out: 80% of podcast listeners said […]

The post Podcasting’s “Mobile” Listening At Home appeared first on Edison Research.




The Infinite Dial 2017

Thu, 09 Mar 2017 19:53:14 +0000

Podcasting Continues to Boom as Four in Ten Americans Tune In; Smart Speakers Make Their Debut The 2017 Infinite Dial Study by Edison Research and Triton Digital unveils the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption Podcasting continues to be a growth medium, as 40% of Americans 12+ say […]

The post The Infinite Dial 2017 appeared first on Edison Research.




Familiarity With Podcasting Grows By 22% In Two Years

Tue, 07 Mar 2017 14:47:47 +0000

Americans’ familiarity with the term “podcasting” had been relatively flat for several years, with very little movement from 2009 until 2015. Last year, however, we observed the biggest jump in awareness since 2008-2009, and this year we again have recorded a significant jump. This year, 60% of all Americans ages 12+ are familiar with podcasting, […]

The post Familiarity With Podcasting Grows By 22% In Two Years appeared first on Edison Research.




Country Radio Goes Mobile – A Recap of Edison’s Presentation at CRS 2017

Fri, 03 Mar 2017 16:30:39 +0000

Edison Research’s Tom Webster, Megan Lazovick, and Larry Rosin, along with Tim Hayden from Brain+Trust Partners, presented “Country Radio Goes Mobile” at the Country Radio Seminar on Thursday, February 23, 2017. The presentation stressed the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already […]

The post Country Radio Goes Mobile – A Recap of Edison’s Presentation at CRS 2017 appeared first on Edison Research.




What We Discovered About Music Discovery

Thu, 02 Mar 2017 17:23:53 +0000

The radio station sweepers say, “Number One for new music discovery.” And while it is still amongst the top ways in which listeners say they keep up to date with new music, AM/FM radio has fallen to #2 behind “Friends and Family.” That’s just one of the findings from our upcoming Infinite Dial 2017 study, brought to […]

The post What We Discovered About Music Discovery appeared first on Edison Research.




The Infinite Dial 2017 – Save The Date!

Wed, 11 Jan 2017 16:54:52 +0000

Please save the date for the 2017 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 9th, at 2 PM Eastern. The Infinite Dial, now in its 25th iteration, remains the longest running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number […]

The post The Infinite Dial 2017 – Save The Date! appeared first on Edison Research.