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Preview: Website Magazine

'Net Features



Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.



 



Quick Conversion Rate Optimization Advice

Fri, 09 Dec 2016 20:17:00 GMT

Improving website conversions is an ongoing effort made by companies large and small (at least it should be). Knowing which elements will help improve the ratio of people coming to a site and ultimately buying, downloading, contacting or taking any other action that an enterprise counts as their biggest win for that digital property, is...

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4 Ways to Make Your Video Retargeting Campaign a Success

Fri, 09 Dec 2016 20:05:00 GMT

By Sarah Nochimowski, Marketing Director of Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity.  Simply put, advertisers have got to stay ahead of the pack. One way that this is happening is by way of dynamic video...

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Strategic Use of 4 Business-Friendly WordPress Plugins

Wed, 07 Dec 2016 21:01:00 GMT

:: Dan Radak, Technivorz :: One of the most reliable and durable content management services in the world – WordPress - is still growing and developing innovative solutions for their clients. Regardless of the size and purpose of their company, business owners can use hundreds of different WP plugins and themes. Still, if you don’t...

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10 Ways to Get More Instagram Followers

Wed, 07 Dec 2016 16:21:00 GMT

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform, and one of the top five social networks businesses use to market their websites. Through the use of this image-based platform, companies can relate to their customers on a more personal level,...

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Evolving Security and Fraud Management

Tue, 06 Dec 2016 19:05:00 GMT

American Express has announced the acquisition of InAuth in an effort to enhance its fraud-prevention and security capabilities.  The announcement follows last week's news that Visa had acquired Cardinal Commerce. As you might imagine from these two annoucnements, companies are becoming increasingly concerned about fraud and security and...

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This Holiday Season, Store Employees Need Help Too

Tue, 06 Dec 2016 18:30:00 GMT

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric world, meeting this expectation has become increasingly challenging. The reality is employees need help...

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Better Video Ad Formats for Mobile

Tue, 06 Dec 2016 18:15:00 GMT

Digital advertising solution Mixpo introduced two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, which will allow publishers to create new mobile video ad placements. Smartphone users hold their phones vertically around 94 percent of the time, according to MOVR's Mobile Overview Report, and Mary...

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Block Ads from Fake News Sites

Tue, 06 Dec 2016 17:35:00 GMT

"Fake news" is a hot topic these days and businesses are increasingly concerned about the impact that it has on their advertising intiatives.  Trust and transparency have long been considered fundamental elements of advertising and it's becoming critical to the success of digital media efforts and solutions are emerging which...

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Augmenting Real-World Experiences with Mobile

Tue, 06 Dec 2016 17:15:00 GMT

MomentFeed, which provides a mobile customer experience management solution for multi-location brands, has released a new version of its platform that includes several new dashboards designed to make it easier for brands to track their customers' online-to-offline journeys and calculate the ROI of their mobile marketing efforts. The...

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Facebook Poised to Threaten YouTube for Ad Dollars

Tue, 06 Dec 2016 16:55:00 GMT

Facebook is reportedly testing a dedicated video tab inside its mobile app among a beta group of users, and it could be a rather significant threat to the none other than YouTube, where many millions of ad dollars are spent each year.   SUBSCRIBE to Website Magazine & Accelerate 'Net Success Sources indicate that the tab...

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7 SEO Mistakes to Stop for a Record Year

Tue, 06 Dec 2016 16:50:00 GMT

:: By Travis Bliffen, Stellar SEO :: Search engine optimization (SEO) can be complicated enough without adding in needless mistakes. Today we are going to cover seven mistakes you can eliminate to improve your SEO strategy in 2017.  Before we get into these, let’s take a moment to clear the air. Whenever you are making changes...

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File Sharing: Know What You're Clicking

Tue, 06 Dec 2016 16:25:00 GMT

Whether it’s creating an FTP site or leveraging one of the many available alternatives, file sharing is a necessary part of many people’s workdays so they know how time consuming the simple process can be.  Seeking to displace the use of online tools such as Box and Dropbox as marketing technologies for visualizing and managing...

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Amazon's Just Walk Out Store Marries Sensors, Smartphones & Self-Service

Mon, 05 Dec 2016 18:35:00 GMT

We should have seen this coming. Amazon has announced "Just Walk Out" technology, which will power the future of brick-and-mortar shopping if it catches on - and really, how could it not? Let's back up.  Amazon Go is roughly 1,800 square feet of retail space that allows shoppers to use their Amazon Go app as admittance into the...

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Amazon Cracking Down on Fake Reviews (Again)

Mon, 05 Dec 2016 17:15:00 GMT

Consumers trust the reviews they encounter on the Web. A recent Nielsen study, in fact, indicates that 66 percent of people actually trust online product reviews above all other sources and 84 percent trust them as much as a personal recommendation from a friend. As a result, there has been some motivation to influence consumers with reviews...

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Bigger Commerce Capabilities in Retail Redesign

Mon, 05 Dec 2016 17:00:00 GMT

Providing a streamlined navigation experience and superior filtering can help customers find relevant products faster across all devices, which is a critical component of the e-commerce experience and why Groove, a full-service e-commerce agency, ultimately made many of the design decisions it did when using BigCommerce Enterprise to fully...

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