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Preview: Business: PR Articles from EzineArticles.com

Business:PR Articles from EzineArticles.com





Published: Thu, 17 Aug 2017 20:48:06 -0500

 



Customer Service: How to Do It Badly

Tue, 08 Aug 2017 13:51:07 -0500

What happens when you get bad PR. The Goat Cafe case study.



The New Revolution of Public Relations and Your Brand

Thu, 01 Jun 2017 11:12:00 -0500

Public Relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to your brand. That doesn't mean that the concepts of PR, as they have always been, don't apply any longer. They still do and they can still help your brand tremendously.



Why Do So Many Spokespeople Get Into Trouble With Media Interviews?

Mon, 22 May 2017 15:10:23 -0500

So many business leaders get into trouble during media interviews because they treat them like presentations. Talking to journalists requires a completely different skills set.



Star Wars Special: PR Lessons From The Jedi Masters

Thu, 18 May 2017 11:50:18 -0500

While many look to the film franchise for childhood reminiscence and heart-racing plot build-ups, some of us discovered enlightening public relations advice from Yoda and Obi-Wan Kenobi. Here are some of them.



Social Media Influencers: A Skin-Deep Industry?

Thu, 04 May 2017 08:29:28 -0500

An advertisement by local micro-influencers agency, Faves Asia infuriated many for a few reasons but none of the offences were as great as misrepresenting the influencer industry as an easy road to fame and wealth. The video was taken off within days after overwhelming lash backs.



How To Get Your Press Release Published By The Media

Thu, 04 May 2017 08:29:11 -0500

While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic.



What Does It Take To Excel In Hospitality Public Relations?

Thu, 04 May 2017 08:26:15 -0500

If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Reputation management in the hospitality industry is an ever-ongoing process of ensuring excellent guest experience every single time. This requires a PR practitioner to not only be efficient but hospitable. While the term hospitable can be rather vague for most, we have outlined the three E's of what it means to be hospitable.



Why Do Some Publicity Campaigns Have Greater Success?

Sun, 16 Apr 2017 14:58:32 -0500

In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sheds light on the success of Pink Dot. A highly controversial event which began in 2009 with the aim to promote understanding and acceptance for the lesbian, gay, bisexual and transgender (LGBT) community, Pink Dot increased its attendance from 2,500 people in 2009 to an estimated 28,000 in 2015, according to media reports. Publicity for the event...



Who Really Speaks for Your Company

Wed, 05 Apr 2017 08:39:48 -0500

Are you in charge of your company's social media image? You might not be!



How Can Real Estate Benefit From Public Relations?

Fri, 31 Mar 2017 10:40:30 -0500

The Real Estate industry has evolved immensely, all with the emergence of the online trend. With today'scut-throat competition on the internet, it is paramount for real estate businesses to maintain a strong online presence and build brand reputation. While the different advertising and marketing strategies are important for a business, Public Relations can give you an added push into the market.



Trending PR Strategies for 2017

Wed, 01 Mar 2017 08:15:28 -0600

The public relations industry continues to evolve. As visual storytelling, digital and social media all continue to play a larger role, many marketing professionals are looking to incorporate more tools into their PR war chest. Here are some of the hottest trends that could give your business a boost and a heads-up on your competition.



PR Relations With Celebrities

Thu, 23 Feb 2017 09:11:09 -0600

Public Relations is the most crucial strategy to stay relevant and maintain a positive image within the people's mind. The film industry's two biggest players - Hollywood and Bollywood, give importance to public relations.



Tips To Pitch Like a Pro

Thu, 23 Feb 2017 07:50:48 -0600

An easy-to-follow 3-step guide to successfully pitch ideas to clients, investors, bosses and the media. A pitcher needs to know the audience well enough and around the interest of audience while convincing them with genuine style that derives from the right amount of confidence.



The Perfect Handout For Doctors & Dentists?

Thu, 02 Feb 2017 07:48:34 -0600

Let's start by clarifying the word perfect. What am I talking about when I say perfect? Toothbrushes?



What Media Intelligence Can Do for Your Business

Tue, 17 Jan 2017 11:29:38 -0600

The quote is enough to explain you the necessity of media intelligence for your business. But we don't want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.



5 PR Tactics To Promote Your New Book

Wed, 28 Dec 2016 07:53:11 -0600

Business authors spend thousands of dollars to write and publish their book. They may self-publish or even have a publisher on-board to help in the process. However the art of promoting it is left up to them. This article provides five public relations techniques to help assist in this process.



4 Features Of An Ideal Press Release

Fri, 16 Dec 2016 07:23:36 -0600

There are some people who feel that press releases don't have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your press release has for it to give you the desired results:



How to Write A Better Email News Headline to Get Better Media Coverage

Wed, 23 Nov 2016 13:33:37 -0600

Reporters get lots of email. Dozens if not hundreds a day. Imagine what it is like to sort through these all day long, then picking out a few to pursue for print or on-air use.



Amplifying Your Company Message Through Targeted Internet Marketing

Mon, 21 Nov 2016 15:15:05 -0600

What is your goal as a business? Regardless of what industry you are in, what services you perform, or products you sell, you want to make money and succeed. In order to do so, you must find the correct clientele and sell more.



6 Ways Public Relations Can Help Your Business

Wed, 16 Nov 2016 10:54:21 -0600

It's a fiercely competitive world and every business work on their own creative marketing plan to make their voice heard. Most often, organizations implement Public Relations strategies without realizing the amount of impact it is capable of creating. And on the other hand, small businesses often tilt towards advertising and ignore Public Relations.



Relationship Between PR and the Media

Tue, 25 Oct 2016 11:19:41 -0500

PR practitioners consider the media to be the main channel for carrying their clients' messages. In order to bring in the credibility factor and convince their public, PR relies on journalists, newspapers, broadcasters and bloggers to tell their clients' stories in a positive way. Persuading the media to feature their message and maintaining cordial media relations is one of the major roles for PR practitioners.



Understanding Targeted Internet Marketing: Halloween-Style

Mon, 24 Oct 2016 08:13:55 -0500

It's almost Halloween and you know what that means- trick or treating! This holiday is not only a day for kids to get candy and have fun but actually, Halloween is the perfect metaphor to explain a good business strategy for targeted internet marketing. While kids dressing up and going from house to house to get candy may not be the obvious business scenario, you can actually learn a lot from it!



What Are The Soft Skills A PR Executive Should Have?

Mon, 17 Oct 2016 14:24:01 -0500

Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public.



Creating Effective Press Releases for Powerful SEO

Mon, 03 Oct 2016 08:55:48 -0500

Due to the advent of online marketing, especially social media marketing, it's easy to forget about the old tried and true marketing methods that have been used successfully for many years. Believe it or not, the old fashioned press release is still a viable, useful, and successful means of getting traffic to your website as well as information about your business to the masses.



Essential Skills You Need To Have To Succeed In The Field Of Public Relations

Tue, 13 Sep 2016 08:07:03 -0500

If you are excited to carve a name in the field of public relations, you have to know that you need to have some essential skills first. In addition, you need to continuously hone and update these skills so that you can truly find success in the field of public relations. Below are some of the important skills you will need to succeed in public relations.



Good Solid Advice for Business Reputation Management

Wed, 31 Aug 2016 15:21:37 -0500

Managing your reputation effectively can bring you customers, period. When you have a company with a good reputation, your customers are going to talk about it. You must always try to protect your company's reputation for it to be a success.



Creativity in PR Takes Centerstage

Thu, 25 Aug 2016 08:51:22 -0500

Even as persistent overuse and empty application conspire to rob it of all meaning, the transformative impact of genuine business creativity has never been more important. It is the difference between cutting-edge campaigns and humdrum marketing, between genuine innovation and copycat mediocrity. In short, it is the not-so-secret ingredient behind every great public relations and marketing initiative.



Important Things To Consider When Taking Your Printing Company To The Next Level

Fri, 19 Aug 2016 07:20:01 -0500

Although many companies and consumers are trying to go paperless in most areas of life, the need for high-quality printed documents continues to exist. Moreover, major printing companies can handle many different types of work including printing for product packaging, phone card, gift cards and many other items. If you own a small print shop and are ready to start operating on a far grander scale, there are a few key concerns you need to review.



PR Perspective: Get Your Point Across With Your Client... From a Client's Perspective

Mon, 15 Aug 2016 09:15:05 -0500

A relationship between a PR professional and the client can be a value-added experience for both the client and the PR professional. When done well, the client can see tangible results from the relationship which justifies the PR professional's fees. When done poorly, the client has difficulty understanding why he or she has to do yet another fruitless interview for a target market that doesn't match who the client is trying to reach. The end result can be a disillusioned client who is exasperated with writing yet another check for PR fees which don't provide the value he or she is expecting.



7 Strategies To Rock Your PR Efforts

Fri, 22 Jul 2016 06:33:35 -0500

1. Develop a great story. This is crucial.



How Online PR Helps Companies Build Reputation

Tue, 19 Jul 2016 15:14:31 -0500

Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behaviour of consumers, the PR industry has to be quick in their analysis of the market and swift in the execution of their plans without one shadow of a doubt. Gone are the days of e-mails and phone calls; the need of the hour is a smart and dynamic online PR regime, and the faster the companies accept this, more will their traction increase.



Public Relations Now and Then - An Overview

Tue, 19 Jul 2016 14:50:35 -0500

Since change is regarded as the flavour of life, like every form of Marketing, PR has seen a drastic change over the years. From being restricted to the print media, and working with journalists, modern PR practices have evolved to being entirely different to what they used to be a couple of decades ago. With every company having an online presence and with customer engagement growing with every passing day, new forms of community outreach programs have started to come in vogue.



Why You Let Modesty Weaken Your Popularity Potential?

Tue, 05 Jul 2016 12:25:50 -0500

Public relations is a great way to get your business news out to the public on a limited budget. No need to spend big time if your business news can make the mainstream news.



More Great Advice On Absolutely Improving Your Business Reputation

Wed, 22 Jun 2016 12:45:40 -0500

As a commercial enterprise, it should become essential for you to learn the art of managing your business's reputation. If you aren't, you should seriously consider this, as it could be the difference between the failure and success of your venture.



Unsurpassed Expert Advice About Online Reputation Management

Wed, 22 Jun 2016 11:46:27 -0500

It is a fact that your online business is affected greatly by how others perceive it. Unfortunately, what people say on the Internet is not always true. However, you can take steps to protect your online reputation so that your business can continue to thrive.



3 Tips for Handling Corporate Reputation Management

Mon, 20 Jun 2016 14:54:32 -0500

The reputation of a company is no small matter. A company's reputation can make or break its business. It is important to always make sure that your corporation has a good image among your customers.



How To Protect Your Public Image As Your Manufacturing Company Expands

Fri, 17 Jun 2016 07:31:59 -0500

The expansion of businesses is largely a positive thing. This gives them the opportunity to meet more needs and to increase the amount of profits that they glean. This growth, however, also comes with a number of inherent challenges. As companies expand, they have to do all that they can to ensure that they are still in compliance with industry standards. Moreover, there is the constant battle to ensure that their public images are not tarnished by serious and unexpected events.



Marketing Simplified: Buzz Marketing

Thu, 02 Jun 2016 11:26:45 -0500

This article provides a bird's eye view on buzz marketing. The basic ideas of buzz marketing is put in here in simplified language.



Amazingly Simple Press Release Optimization Advice

Wed, 01 Jun 2016 14:24:04 -0500

Gaining more exposure for your business is very important in today's world, especially if you want to stay competitive. The use of press releases is becoming more popular for getting search engine exposure. These days an optimized press release enables you to gain exposure in the search engines, but this is only possible if you learn how to do it properly.



Why Take A PR Course?

Mon, 23 May 2016 09:47:20 -0500

Professional training is one of the main ways that employees and job seekers can distinguish themselves from the masses of people looking for jobs nowadays, and thankfully there are hundreds of great options to choose from. These not only include a variety of courses in different subjects, but also courses for different levels and tailored to very specific professions.



The Power of Radio to Increase Your Influence

Thu, 19 May 2016 13:49:39 -0500

You will gain more traction from any airtime you secure when you have a strong online presence. By doing this, you can actually make the most of your radio opportunities. By far, radio can be one of the best ways to gain visibility and promote a book, product or speaking engagement.



Free Press Releases Have a Place in Your Marketing Plan for Good Reason

Thu, 19 May 2016 06:34:44 -0500

Startups who dive into self-managed publicity campaigns inevitably come across free press release sites and jump headlong into PR in a gung-ho, uncoordinated way. But is there any point to free press release sites, and where, if any, does the real value lie?



The Benefits Of A Press Release

Tue, 17 May 2016 10:48:07 -0500

A press release is a written or recorded information piece that a company or agency shares as a news-worthy item with the media. In other words, when a company or an expert has something worth talking about, then they create an article in which they mention the important aspects of that topic. The media may pick this story up and share it through various channels of communication for the benefit of readers.



The Importance of Reputation Management As a PR Director

Fri, 13 May 2016 14:27:24 -0500

Without a strong, solid reputation, it can be very tough to succeed in the business world for very long. In order to properly manage your reputation and continue on an upward trajectory, it is necessary for the PR director to understand some key techniques.



How to Write a Damage Controlling Press Release

Mon, 09 May 2016 10:05:59 -0500

The public relations department is wholly responsible for establishing and maintaining the company's reputation and ensuring that they swiftly and tactfully deal with crisis situations if or when they occur. The press release is the main tool in any PR department's damage control management kit that can be used for the sole purpose of completely turning a company's hellish scenario on its head.



Seeking Help From The Best PR Agency To Build Your Business

Fri, 06 May 2016 07:48:23 -0500

It is really smart to have your own business and be your own boss. A lot of people desire this. As you start building your business, however, you should remember that relationships (whether with your employees, partners or consumers) are vital to its growth.



The 3 Must-Dos For F&B PR To Be Culturally Sensitive In The Region

Thu, 05 May 2016 09:46:39 -0500

Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion. The Southeast Asian region is home to a kaleidoscope of cultural differences, and F&B PR professionals have to be sensitive to these differences in order to communicate a brand that successfully resonates with the hearts of the target consumers. Here are the top 3 things PR agents must take care of while doing F&B PR: Respect The Locals' Practices Every...



4 Tips To Consider When Writing A Press Release

Thu, 05 May 2016 09:29:35 -0500

A press release is a form of communication that reports specific, brief information about a product, service, event, or any other activity about a business or organization. The press release is aimed at the media and your customers. For you to craft a good quality press release you need to consider a number of tips:



The Changing Contours of PR

Mon, 02 May 2016 08:51:02 -0500

The way that people consume news has completely altered since the advent of social media. From being the main source of news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are now referred to after the news has been consumed online in real time mostly from social media websites like Facebook and Twitter. The primacy of traditional media is therefore fading right before our eyes.



Easy Quick Tips For An Absolutely Successful Press Release Format

Fri, 29 Apr 2016 13:35:00 -0500

A basic definition of a press release is anything that is sent to the media to announce a news item. It is sometimes referred to as a press statement, media release or news release and it should follow the standard press release format. These releases are typically sent to a wide range of media sources, including newspapers, magazines, TV and radio stations, and online media.



How To Boost Your Press Release To The Top Spot

Wed, 20 Apr 2016 15:22:49 -0500

The simple press release might not be such a big thing for a lot of people but businesses, websites, SEO or Search Engine Optimization specialists all look up to it. This is because of its intrinsic high market value, as well as its power to hammer the point.



How To Create A Public Relations Action Plan for Non-Profit Organizations

Tue, 19 Apr 2016 13:36:45 -0500

Before you can ask the media to do something for you, you need to be able to provide something for them, to become a resource for information relevant to their readers, viewers, and listeners. When approached analytically you can learn to get the media to help you spread the word about your non-profit organization.



Public Relations: How to Send the Message

Thu, 14 Apr 2016 15:15:54 -0500

Hiring a public relations team is a useful way to share information and advertise a business or professional's services. Through multiple mediums, a business's message can be conveyed in a number of different ways.



How Public Relations Techniques Have Evolved

Thu, 07 Apr 2016 13:44:43 -0500

There are two famous founders of modern public relations known as Ivy Lee and Edward Bernays. Lee was best recognized for creating the modern press release, while Bernays created the theory of public relations and published several books about it. Both of these men set the ways that helped mold the future public relations techniques. Without the internet in the early 1900's, press releases and other propaganda was not viewed by the public until the day after. Today, information reaches viewers within a matter of minutes due to the internet and the impact of social media.



Why A Public Relations Firm Is Best To Handle Social Media Content

Thu, 07 Apr 2016 09:50:10 -0500

The prevalence of social media crises due to poor management of content calls for professional help from public relations (PR) practitioners who are poised to have better communication strategies and crisis management. Before delving into how a PR agent will manage a crisis when it strikes, one must understand how PR handles social media content that prevents a crisis from even occurring.



Why Your Business Should Be Using Press Releases As Part of Your Marketing Strategy

Tue, 05 Apr 2016 11:54:23 -0500

Read this article to find out why your business should be using press releases in your overall marketing strategy. Press releases are the most affordable and effective way to promote your business on a shoe string budget.



Business Marketing Tip: 2nd Quarter = Prime Timing For PR

Mon, 04 Apr 2016 06:29:25 -0500

As the year moves forward, many businesses and entrepreneurs continue to tweak marketing plans and budgets for the months ahead. When it comes to setting up your PR/media exposure plan, WHEN you launch your campaign can be just as important to what and how you launch.



Media Exposure/PR/Publicity Tips: What Is Your Unicorn Factor?

Mon, 04 Apr 2016 06:17:46 -0500

When it comes to landing media interest and exposure from writers, reporters, producers and bloggers nationally, don't be like everyone else... literally. I always tell my clients and folks I consult with:



This Little Biz of Mine, I'm Gonna Let It Shine!

Fri, 01 Apr 2016 10:04:08 -0500

I was thinking about a song my children sang at church when they were younger - it's called This Little Light of Mine. In the first verse they sang "This little light of mine, I'm gonna let it shine.



Public Relations: Making a Good Press Release Better

Tue, 29 Mar 2016 15:54:51 -0500

Press releases are just one of the many tools used in public relations to get the audience's eye focused on a company or product. A good press release can help bring deserved recognition to these products or ideas.



7 Benefits of a Press Release for Every Business

Mon, 14 Mar 2016 09:49:03 -0500

For the business of every size and industry, press releases deliver exceptional results, which mean that they can work like a magic wand to grow your online presence and boost exposure. This brings us to the next question: what should you expect from a top-notch press release writing service provider?



3 Practices Adopted by the Best Public Relations Practitioners

Tue, 08 Mar 2016 11:05:12 -0600

The best public relations practitioners have three things down that make them stand out from the pack. Using these practices, they are able to truly succeed.



What Your Corporate Messaging Says About Your Firm

Thu, 03 Mar 2016 07:02:19 -0600

We live in an age of constant information bombardment. At every step of the way, your stakeholders are fed a continuous stream of facts, rumours, and advertising.



How State Positioning Provides Impetus To Tourism

Thu, 03 Mar 2016 07:01:46 -0600

'Incredible India' is home to some of the most amazing examples of branding and advocacy that has changed the face of tourism in the country. Did you know that almost every state has some kind of tourism tagline?



2 Types Of Engagement That Are Essential For Building Your Firm's Reputation

Thu, 03 Mar 2016 06:57:32 -0600

Building a firm's reputation isn't possible by simply telling people you're good. That is tantamount to the front-bencher in school who claims he will stand first in class.



The Ugly Truth About Free Press Release Distribution Services

Wed, 02 Mar 2016 12:59:47 -0600

There is a general contention that free press release distribution is a viable option for those marketers that find themselves on a tight budget. This makes the idea of a free release quite tempting, whilst some of the sceptics wonder how effective they are when compared to paid services.



Driving Review Response Cycle With Online Reputation Management

Wed, 02 Mar 2016 07:40:28 -0600

Online reviews for hotels are a major force in the hotel selection process. This is triggered mainly by travelers, who love to post their feedbacks across online sources like social media platforms and Meta search engines.



Managing The Reputation Of Your Firm When Crisis Comes Calling

Mon, 29 Feb 2016 09:58:45 -0600

A crisis can be detrimental to the reputation of a firm. The trust you built through years, sometimes even decades of hard work can be tarnished in a matter of days. Of course, you may have done everything you could to avert a crisis, but as Murphy's Law suggests, things can go wrong.



Working At A Corporate Reputation Consultancy - An Insider's Account

Mon, 29 Feb 2016 09:57:41 -0600

When I first started as a Public Relations professional, the concept of reputation management had more to do with official press releases and scouring papers to ensure nothing outrageous was said about our clients. But as the internet grew so did everyone's entitlement to their own opinion.



Why Influence Matters For Effective Corporate Relations Consultancy

Mon, 29 Feb 2016 09:25:59 -0600

As a corporate relations consultancy, we are one of the main custodians of a client or firm's reputation. Corporate relations is the relationship that the firm shares with it stakeholders. This includes their clients, employees, investors and trustees.



Pros Of Handling Difficult Corporate Relations Clients

Fri, 26 Feb 2016 07:00:18 -0600

'What doesn't kill you only makes you stronger' is an often repeated phrase. And in the world of reputation management, it definitely rings true. Managing difficult clients is not just a part of the job, but a wonderful learning experience, though you may not understand it right away.



The Significance Of Writing A Professional Press Release

Thu, 25 Feb 2016 10:37:24 -0600

In order to gain maximum exposure on the Internet, you need to make sure that your target audience see your ads at the right time. That essentially implies that you need to be able to publish your own press releases, in order to correctly leverage this under-rated marketing medium. If you want your press release to give you long term results then you should put in a concerted effort to give it a strong foundation so that it provides you a profitable return on your writing efforts.



Why Benchmarking Board Practices Is Necessary For Effective Corporate Governance

Thu, 25 Feb 2016 07:54:49 -0600

According to J. Delayne Stroud of issixsigma com, "benchmarking is a way of discovering what is the best performance being achieved". How does that play out in the context of board practices?



Combating Crisis - Why Response Protocols Must Be Put In Place

Thu, 25 Feb 2016 07:53:24 -0600

Crisis management is one of the major services that Public Relations consultancies can offer to companies and entities. A crisis can erode at the public perception of a firm or person and transform a positive image into a negative one.



How To Create An Effective Campaign Strategy

Wed, 24 Feb 2016 08:16:26 -0600

In the field of politics and government, it is important for a political party to create a strong campaign strategy if they wish to win the elections. An election campaign strategy, it is important for the party to have a fixed aim and work on a election campaign which keeps in mind the needs of the voters themselves.



Is Your Corporate Reputation Campaign Effective?

Wed, 24 Feb 2016 07:26:01 -0600

Creating a corporate reputation campaign is an important part of any company's strategy. However knowing if the reputation management plan created is effective or not is difficult. Some tips that those with reputation management jobs provide is that the company should always have a singular aim when creating their strategy.



3 Skills You Need To Master to Effectively Manage Corporate Reputations

Mon, 22 Feb 2016 13:49:45 -0600

Managing the corporate reputation of a company is not easy as it seems. There are a number of important skills which individuals working in corporate affairs management have to work on. Particularly since the manager has to also focus on public advocacy, there are a number of skills which need to be worked on.



Top Secrets of Successful PR Professionals

Mon, 22 Feb 2016 13:35:46 -0600

Becoming a successful PR professional is not easy. There are a number of practices which must be followed in order to become successful. Corporate reputation is one of the many practices which a PR professional will be required to participate in. even making plans alongside the corporate governance advisory.



Stepping Stones to Success - How Influencers Can Help Your Firm

Mon, 22 Feb 2016 13:33:22 -0600

In the past decade, reputation management has changed drastically. From a time when PR professionals used to converse directly with the media to build a brand's reputation, now influencers are used for the same.



Press Kit Recipe

Thu, 18 Feb 2016 09:51:42 -0600

Public Relations experts say that creating a good press kit is as essential as creating a good website. Both items reflect your brand and are important marketing tools for your business. Make your press kit one-stop shopping for a busy journalist, prospective customer, or potential referral sources who would like information about you and the products and services that your business provides.



Manage Your Online Reputation in 4 Steps

Wed, 17 Feb 2016 13:25:38 -0600

Your professional website, social media posts, review sites, and news articles all combine together to create an image for your business. This is your online reputation; how others see your medical practice when they find you online.



As a PR Professional, Is It Really Necessary for Me to Obtain a Master's Degree?

Tue, 16 Feb 2016 09:38:59 -0600

The world is changing. Employers are putting more emphasis on the amount of education obtained when making their hiring decisions. When it comes to public relations, it may be valuable to head back to school (i.e. graduate school) after finishing up your undergrad.



How to Choose the Right Communication Services Provider for You

Wed, 10 Feb 2016 10:42:55 -0600

More and more organizations today are outsourcing their communication needs. It's a very viable option for SMEs and non-profits that don't need a full in-house communications team, or that can't afford to have a person on staff. But there are some important things to consider in your search for the right outsource partner.



Top 12 Tips on Writing a Press Release

Thu, 04 Feb 2016 08:04:58 -0600

The press release forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by professionals, you too can competently write your own press releases, if you keep the following 12 key points in mind.



Physicians Stepping Into The PR Spotlight

Fri, 29 Jan 2016 13:12:26 -0600

During my years as an entertainment publicist, I was accustomed to clients craving the spotlight. In an industry where a successful career depends on media attention, a publicist is a natural addition to any celebrity management team. Fast forward a few years, and my clients aren't celebrities, but medical professionals. I've learned that physicians are great public relations clients who need a little more convincing to jump into the spotlight!



Public Relations in Asia

Fri, 22 Jan 2016 09:41:29 -0600

Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge. The reasons for this are almost immediately apparent to anybody: every territory of Asia comes with a different language and a unique culture - which is something hoping to do business in Asia has to take note of.



Influence Peddling Is the Path To Success

Wed, 16 Dec 2015 14:31:57 -0600

The successful Solopreneur is a highly respected and usually well-liked professional. S/he is regarded as uniquely qualified and able to consistently deliver the best results. For these reasons, the successful Solopreneur is considered the go-to person by clients and colleagues. This individual has Influence and that influence has been leveraged to build a lucrative client list. If one aspires to become a successful Solopreneur, it will be necessary to acquire Influence and apply that resource skillfully.



4 Ways of Using Video for Attracting Traffic and Enhancing Sales

Thu, 10 Dec 2015 09:13:02 -0600

High quality videos are an effective means of engaging with the audience and inspiring them to make a purchase. Read on for more details as to how this medium enhances interactions and improves conversions.



Understanding The Press Release Format

Wed, 02 Dec 2015 06:56:56 -0600

It is essential that you know the right press release format because this will help ensure that everything people needed to know about your product, service or event, will be included. When they have all the information they need, people are more likely to understand what you are trying to convey. More importantly however, is that when they understand what your message is all about, they are also more likely to share that message.



Tips for Ensuring a Successful Interview With the Journalist

Mon, 23 Nov 2015 13:42:26 -0600

There can be nothing more exciting to see a reporter showing interest to cover a story pitch. However, it is important to carefully plan and prepare for the interview with the media, to ensure that the precise message is delivered to the target audience.



4 Essential Tips for Creating a Powerful Visual Brand

Mon, 23 Nov 2015 13:42:22 -0600

There is no denying that visual content is in vogue. This is majorly because people can digest visual content easily and readily as compared to plain text. Thus, emerges the need of having a visual brand, which would help a company in increasing its traffic and subsequent sales figures.



Never Suffer From Press Release Disappointment Again

Thu, 19 Nov 2015 13:42:34 -0600

Writing a substantial press release is very important in completing an online optimization task, and absolutely crucial in bringing traffic to any website. The press release will largely determine the success of the website and the traffic that leads people toward it. You therefore need a persuasive release to get the word out and inform the media about your product and service, as this could dramatically increase your online popularity.



4 Essential Things to Remember While Making a Pitch to the Media

Wed, 18 Nov 2015 08:39:38 -0600

The mailboxes of reporters are always crammed with hundreds of story offerings from various companies. It is up to the PR pro to ensure that the news piece appeals to the journalist and does not land up in the spam folder. Read on for more details about how to go about while pitching to a journalist.



Getting Good PR

Fri, 06 Nov 2015 13:08:20 -0600

Every Solopreneur consultant and business owner has an eye open for good publicity opportunities. Articles written about one's business are far more effective than paid advertisements, because they are considered objective opinions. Other than word of mouth by satisfied clients who sing your praises, there is nothing better than good PR to help build the buzz that makes you look credible and successful and worthy of still more clients. So what are the best ways to get good publicity?



How Data Analysis Helps in Making Smart Marketing Decisions

Mon, 26 Oct 2015 10:22:32 -0500

There are several ways of deriving information on the performance of each of the marketing tools used by a company. These details assist in making intelligent decisions for promoting a product or service.



7 Smart Ways to Combat Online Attacks

Wed, 21 Oct 2015 07:45:34 -0500

An organization is always at a risk of facing negative reviews in the online world. However, with the help of planned strategies and intelligent tactics, one may mitigate these attacks, and even turn critics into loyal fans.



4 Traits of a Successful & Expert PR Professional

Wed, 21 Oct 2015 07:44:19 -0500

In most cases, the public relations team serves as the face of the company. They handle media relations, interact with external parties, and devise effective programs for brand awareness & recognition. Listed below are some of the attributes of a successful PR pro.



Press Release Writing - A Most Neglected Marketing Tool

Fri, 16 Oct 2015 08:52:35 -0500

Irrespective of how large your business could be, or whatever niche of the market it runs in, as well as whatever product or services it markets, it ought to consistently remain in touch with everyone. Even if the company has a big pool of dependable and also steadfast customers, it is nevertheless bound ever so often, to educate them regarding the current developments in the business.



3 Tips For Submitting a Press Release to a Newspaper

Fri, 09 Oct 2015 06:23:20 -0500

The story of press releases and submitting it to newspapers has a very colorful history even though they are not being highlighted that regularly by the majority of marketers. The nature of this game has now changed in more ways than one, and if you listen to the pundits out there, then they'll have you thinking that creating press releases is not the thing to do anymore.



How to Properly Use a Press Release

Mon, 28 Sep 2015 13:06:33 -0500

If you talk to experienced online marketers, they will tell you that press releases are a thing of the past. These are mostly people that only tried this out a few times, or maybe only once but with a message that was very poorly constructed. It will also be evident that they probably did not put in enough hard work yet still expected huge rewards from minimal effort.