Published: Tue, 17 Jan 2017 02:47:20 -0600
Wed, 28 Dec 2016 07:53:11 -0600Business authors spend thousands of dollars to write and publish their book. They may self-publish or even have a publisher on-board to help in the process. However the art of promoting it is left up to them. This article provides five public relations techniques to help assist in this process.
Fri, 16 Dec 2016 07:23:36 -0600There are some people who feel that press releases don't have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your press release has for it to give you the desired results:
Wed, 23 Nov 2016 13:33:37 -0600Reporters get lots of email. Dozens if not hundreds a day. Imagine what it is like to sort through these all day long, then picking out a few to pursue for print or on-air use.
Mon, 21 Nov 2016 15:15:05 -0600What is your goal as a business? Regardless of what industry you are in, what services you perform, or products you sell, you want to make money and succeed. In order to do so, you must find the correct clientele and sell more.
Wed, 16 Nov 2016 10:54:21 -0600It's a fiercely competitive world and every business work on their own creative marketing plan to make their voice heard. Most often, organizations implement Public Relations strategies without realizing the amount of impact it is capable of creating. And on the other hand, small businesses often tilt towards advertising and ignore Public Relations.
Tue, 25 Oct 2016 11:19:41 -0500PR practitioners consider the media to be the main channel for carrying their clients' messages. In order to bring in the credibility factor and convince their public, PR relies on journalists, newspapers, broadcasters and bloggers to tell their clients' stories in a positive way. Persuading the media to feature their message and maintaining cordial media relations is one of the major roles for PR practitioners.
Mon, 24 Oct 2016 08:13:55 -0500It's almost Halloween and you know what that means- trick or treating! This holiday is not only a day for kids to get candy and have fun but actually, Halloween is the perfect metaphor to explain a good business strategy for targeted internet marketing. While kids dressing up and going from house to house to get candy may not be the obvious business scenario, you can actually learn a lot from it!
Mon, 17 Oct 2016 14:24:01 -0500Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public.
Mon, 03 Oct 2016 08:55:48 -0500Due to the advent of online marketing, especially social media marketing, it's easy to forget about the old tried and true marketing methods that have been used successfully for many years. Believe it or not, the old fashioned press release is still a viable, useful, and successful means of getting traffic to your website as well as information about your business to the masses.
Tue, 13 Sep 2016 08:07:03 -0500If you are excited to carve a name in the field of public relations, you have to know that you need to have some essential skills first. In addition, you need to continuously hone and update these skills so that you can truly find success in the field of public relations. Below are some of the important skills you will need to succeed in public relations.
Wed, 31 Aug 2016 15:21:37 -0500Managing your reputation effectively can bring you customers, period. When you have a company with a good reputation, your customers are going to talk about it. You must always try to protect your company's reputation for it to be a success.
Thu, 25 Aug 2016 08:51:22 -0500Even as persistent overuse and empty application conspire to rob it of all meaning, the transformative impact of genuine business creativity has never been more important. It is the difference between cutting-edge campaigns and humdrum marketing, between genuine innovation and copycat mediocrity. In short, it is the not-so-secret ingredient behind every great public relations and marketing initiative.
Fri, 19 Aug 2016 07:20:01 -0500Although many companies and consumers are trying to go paperless in most areas of life, the need for high-quality printed documents continues to exist. Moreover, major printing companies can handle many different types of work including printing for product packaging, phone card, gift cards and many other items. If you own a small print shop and are ready to start operating on a far grander scale, there are a few key concerns you need to review.
Mon, 15 Aug 2016 09:15:05 -0500A relationship between a PR professional and the client can be a value-added experience for both the client and the PR professional. When done well, the client can see tangible results from the relationship which justifies the PR professional's fees. When done poorly, the client has difficulty understanding why he or she has to do yet another fruitless interview for a target market that doesn't match who the client is trying to reach. The end result can be a disillusioned client who is exasperated with writing yet another check for PR fees which don't provide the value he or she is expecting.
Fri, 22 Jul 2016 06:33:35 -05001. Develop a great story. This is crucial.
Tue, 19 Jul 2016 15:14:31 -0500Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behaviour of consumers, the PR industry has to be quick in their analysis of the market and swift in the execution of their plans without one shadow of a doubt. Gone are the days of e-mails and phone calls; the need of the hour is a smart and dynamic online PR regime, and the faster the companies accept this, more will their traction increase.
Tue, 19 Jul 2016 14:50:35 -0500Since change is regarded as the flavour of life, like every form of Marketing, PR has seen a drastic change over the years. From being restricted to the print media, and working with journalists, modern PR practices have evolved to being entirely different to what they used to be a couple of decades ago. With every company having an online presence and with customer engagement growing with every passing day, new forms of community outreach programs have started to come in vogue.
Tue, 05 Jul 2016 12:25:50 -0500Public relations is a great way to get your business news out to the public on a limited budget. No need to spend big time if your business news can make the mainstream news.
Wed, 22 Jun 2016 12:45:40 -0500As a commercial enterprise, it should become essential for you to learn the art of managing your business's reputation. If you aren't, you should seriously consider this, as it could be the difference between the failure and success of your venture.
Wed, 22 Jun 2016 11:46:27 -0500It is a fact that your online business is affected greatly by how others perceive it. Unfortunately, what people say on the Internet is not always true. However, you can take steps to protect your online reputation so that your business can continue to thrive.
Mon, 20 Jun 2016 14:54:32 -0500The reputation of a company is no small matter. A company's reputation can make or break its business. It is important to always make sure that your corporation has a good image among your customers.
Fri, 17 Jun 2016 07:31:59 -0500The expansion of businesses is largely a positive thing. This gives them the opportunity to meet more needs and to increase the amount of profits that they glean. This growth, however, also comes with a number of inherent challenges. As companies expand, they have to do all that they can to ensure that they are still in compliance with industry standards. Moreover, there is the constant battle to ensure that their public images are not tarnished by serious and unexpected events.
Thu, 02 Jun 2016 11:26:45 -0500This article provides a bird's eye view on buzz marketing. The basic ideas of buzz marketing is put in here in simplified language.
Wed, 01 Jun 2016 14:24:04 -0500Gaining more exposure for your business is very important in today's world, especially if you want to stay competitive. The use of press releases is becoming more popular for getting search engine exposure. These days an optimized press release enables you to gain exposure in the search engines, but this is only possible if you learn how to do it properly.
Mon, 23 May 2016 09:47:20 -0500Professional training is one of the main ways that employees and job seekers can distinguish themselves from the masses of people looking for jobs nowadays, and thankfully there are hundreds of great options to choose from. These not only include a variety of courses in different subjects, but also courses for different levels and tailored to very specific professions.
Thu, 19 May 2016 13:49:39 -0500You will gain more traction from any airtime you secure when you have a strong online presence. By doing this, you can actually make the most of your radio opportunities. By far, radio can be one of the best ways to gain visibility and promote a book, product or speaking engagement.
Thu, 19 May 2016 06:34:44 -0500Startups who dive into self-managed publicity campaigns inevitably come across free press release sites and jump headlong into PR in a gung-ho, uncoordinated way. But is there any point to free press release sites, and where, if any, does the real value lie?
Tue, 17 May 2016 10:48:07 -0500A press release is a written or recorded information piece that a company or agency shares as a news-worthy item with the media. In other words, when a company or an expert has something worth talking about, then they create an article in which they mention the important aspects of that topic. The media may pick this story up and share it through various channels of communication for the benefit of readers.
Fri, 13 May 2016 14:27:24 -0500Without a strong, solid reputation, it can be very tough to succeed in the business world for very long. In order to properly manage your reputation and continue on an upward trajectory, it is necessary for the PR director to understand some key techniques.
Mon, 09 May 2016 10:05:59 -0500The public relations department is wholly responsible for establishing and maintaining the company's reputation and ensuring that they swiftly and tactfully deal with crisis situations if or when they occur. The press release is the main tool in any PR department's damage control management kit that can be used for the sole purpose of completely turning a company's hellish scenario on its head.
Fri, 06 May 2016 07:48:23 -0500It is really smart to have your own business and be your own boss. A lot of people desire this. As you start building your business, however, you should remember that relationships (whether with your employees, partners or consumers) are vital to its growth.
Thu, 05 May 2016 09:46:39 -0500Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion. The Southeast Asian region is home to a kaleidoscope of cultural differences, and F&B PR professionals have to be sensitive to these differences in order to communicate a brand that successfully resonates with the hearts of the target consumers. Here are the top 3 things PR agents must take care of while doing F&B PR: Respect The Locals' Practices Every...
Thu, 05 May 2016 09:29:35 -0500A press release is a form of communication that reports specific, brief information about a product, service, event, or any other activity about a business or organization. The press release is aimed at the media and your customers. For you to craft a good quality press release you need to consider a number of tips:
Mon, 02 May 2016 08:51:02 -0500The way that people consume news has completely altered since the advent of social media. From being the main source of news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are now referred to after the news has been consumed online in real time mostly from social media websites like Facebook and Twitter. The primacy of traditional media is therefore fading right before our eyes.
Fri, 29 Apr 2016 13:35:00 -0500A basic definition of a press release is anything that is sent to the media to announce a news item. It is sometimes referred to as a press statement, media release or news release and it should follow the standard press release format. These releases are typically sent to a wide range of media sources, including newspapers, magazines, TV and radio stations, and online media.
Wed, 20 Apr 2016 15:22:49 -0500The simple press release might not be such a big thing for a lot of people but businesses, websites, SEO or Search Engine Optimization specialists all look up to it. This is because of its intrinsic high market value, as well as its power to hammer the point.
Tue, 19 Apr 2016 13:36:45 -0500Before you can ask the media to do something for you, you need to be able to provide something for them, to become a resource for information relevant to their readers, viewers, and listeners. When approached analytically you can learn to get the media to help you spread the word about your non-profit organization.
Thu, 14 Apr 2016 15:15:54 -0500Hiring a public relations team is a useful way to share information and advertise a business or professional's services. Through multiple mediums, a business's message can be conveyed in a number of different ways.
Thu, 07 Apr 2016 13:44:43 -0500There are two famous founders of modern public relations known as Ivy Lee and Edward Bernays. Lee was best recognized for creating the modern press release, while Bernays created the theory of public relations and published several books about it. Both of these men set the ways that helped mold the future public relations techniques. Without the internet in the early 1900's, press releases and other propaganda was not viewed by the public until the day after. Today, information reaches viewers within a matter of minutes due to the internet and the impact of social media.
Thu, 07 Apr 2016 09:50:10 -0500The prevalence of social media crises due to poor management of content calls for professional help from public relations (PR) practitioners who are poised to have better communication strategies and crisis management. Before delving into how a PR agent will manage a crisis when it strikes, one must understand how PR handles social media content that prevents a crisis from even occurring.
Tue, 05 Apr 2016 11:54:23 -0500Read this article to find out why your business should be using press releases in your overall marketing strategy. Press releases are the most affordable and effective way to promote your business on a shoe string budget.
Mon, 04 Apr 2016 06:29:25 -0500As the year moves forward, many businesses and entrepreneurs continue to tweak marketing plans and budgets for the months ahead. When it comes to setting up your PR/media exposure plan, WHEN you launch your campaign can be just as important to what and how you launch.
Mon, 04 Apr 2016 06:17:46 -0500When it comes to landing media interest and exposure from writers, reporters, producers and bloggers nationally, don't be like everyone else... literally. I always tell my clients and folks I consult with:
Fri, 01 Apr 2016 10:04:08 -0500I was thinking about a song my children sang at church when they were younger - it's called This Little Light of Mine. In the first verse they sang "This little light of mine, I'm gonna let it shine.
Tue, 29 Mar 2016 15:54:51 -0500Press releases are just one of the many tools used in public relations to get the audience's eye focused on a company or product. A good press release can help bring deserved recognition to these products or ideas.
Mon, 14 Mar 2016 09:49:03 -0500For the business of every size and industry, press releases deliver exceptional results, which mean that they can work like a magic wand to grow your online presence and boost exposure. This brings us to the next question: what should you expect from a top-notch press release writing service provider?
Tue, 08 Mar 2016 11:05:12 -0600The best public relations practitioners have three things down that make them stand out from the pack. Using these practices, they are able to truly succeed.
Thu, 03 Mar 2016 07:02:19 -0600We live in an age of constant information bombardment. At every step of the way, your stakeholders are fed a continuous stream of facts, rumours, and advertising.
Thu, 03 Mar 2016 07:01:46 -0600'Incredible India' is home to some of the most amazing examples of branding and advocacy that has changed the face of tourism in the country. Did you know that almost every state has some kind of tourism tagline?
Thu, 03 Mar 2016 06:57:32 -0600Building a firm's reputation isn't possible by simply telling people you're good. That is tantamount to the front-bencher in school who claims he will stand first in class.
Wed, 02 Mar 2016 12:59:47 -0600There is a general contention that free press release distribution is a viable option for those marketers that find themselves on a tight budget. This makes the idea of a free release quite tempting, whilst some of the sceptics wonder how effective they are when compared to paid services.
Wed, 02 Mar 2016 07:40:28 -0600Online reviews for hotels are a major force in the hotel selection process. This is triggered mainly by travelers, who love to post their feedbacks across online sources like social media platforms and Meta search engines.
Mon, 29 Feb 2016 09:58:45 -0600A crisis can be detrimental to the reputation of a firm. The trust you built through years, sometimes even decades of hard work can be tarnished in a matter of days. Of course, you may have done everything you could to avert a crisis, but as Murphy's Law suggests, things can go wrong.
Mon, 29 Feb 2016 09:57:41 -0600When I first started as a Public Relations professional, the concept of reputation management had more to do with official press releases and scouring papers to ensure nothing outrageous was said about our clients. But as the internet grew so did everyone's entitlement to their own opinion.
Mon, 29 Feb 2016 09:25:59 -0600As a corporate relations consultancy, we are one of the main custodians of a client or firm's reputation. Corporate relations is the relationship that the firm shares with it stakeholders. This includes their clients, employees, investors and trustees.
Fri, 26 Feb 2016 07:00:18 -0600'What doesn't kill you only makes you stronger' is an often repeated phrase. And in the world of reputation management, it definitely rings true. Managing difficult clients is not just a part of the job, but a wonderful learning experience, though you may not understand it right away.
Thu, 25 Feb 2016 10:37:24 -0600In order to gain maximum exposure on the Internet, you need to make sure that your target audience see your ads at the right time. That essentially implies that you need to be able to publish your own press releases, in order to correctly leverage this under-rated marketing medium. If you want your press release to give you long term results then you should put in a concerted effort to give it a strong foundation so that it provides you a profitable return on your writing efforts.
Thu, 25 Feb 2016 07:54:49 -0600According to J. Delayne Stroud of issixsigma com, "benchmarking is a way of discovering what is the best performance being achieved". How does that play out in the context of board practices?
Thu, 25 Feb 2016 07:53:24 -0600Crisis management is one of the major services that Public Relations consultancies can offer to companies and entities. A crisis can erode at the public perception of a firm or person and transform a positive image into a negative one.
Wed, 24 Feb 2016 08:16:26 -0600In the field of politics and government, it is important for a political party to create a strong campaign strategy if they wish to win the elections. An election campaign strategy, it is important for the party to have a fixed aim and work on a election campaign which keeps in mind the needs of the voters themselves.
Wed, 24 Feb 2016 07:26:01 -0600Creating a corporate reputation campaign is an important part of any company's strategy. However knowing if the reputation management plan created is effective or not is difficult. Some tips that those with reputation management jobs provide is that the company should always have a singular aim when creating their strategy.
Mon, 22 Feb 2016 13:49:45 -0600Managing the corporate reputation of a company is not easy as it seems. There are a number of important skills which individuals working in corporate affairs management have to work on. Particularly since the manager has to also focus on public advocacy, there are a number of skills which need to be worked on.
Mon, 22 Feb 2016 13:35:46 -0600Becoming a successful PR professional is not easy. There are a number of practices which must be followed in order to become successful. Corporate reputation is one of the many practices which a PR professional will be required to participate in. even making plans alongside the corporate governance advisory.
Mon, 22 Feb 2016 13:33:22 -0600In the past decade, reputation management has changed drastically. From a time when PR professionals used to converse directly with the media to build a brand's reputation, now influencers are used for the same.
Thu, 18 Feb 2016 09:51:42 -0600Public Relations experts say that creating a good press kit is as essential as creating a good website. Both items reflect your brand and are important marketing tools for your business. Make your press kit one-stop shopping for a busy journalist, prospective customer, or potential referral sources who would like information about you and the products and services that your business provides.
Wed, 17 Feb 2016 13:25:38 -0600Your professional website, social media posts, review sites, and news articles all combine together to create an image for your business. This is your online reputation; how others see your medical practice when they find you online.
Tue, 16 Feb 2016 09:38:59 -0600The world is changing. Employers are putting more emphasis on the amount of education obtained when making their hiring decisions. When it comes to public relations, it may be valuable to head back to school (i.e. graduate school) after finishing up your undergrad.
Wed, 10 Feb 2016 10:42:55 -0600More and more organizations today are outsourcing their communication needs. It's a very viable option for SMEs and non-profits that don't need a full in-house communications team, or that can't afford to have a person on staff. But there are some important things to consider in your search for the right outsource partner.
Thu, 04 Feb 2016 08:04:58 -0600The press release forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by professionals, you too can competently write your own press releases, if you keep the following 12 key points in mind.
Fri, 29 Jan 2016 13:12:26 -0600During my years as an entertainment publicist, I was accustomed to clients craving the spotlight. In an industry where a successful career depends on media attention, a publicist is a natural addition to any celebrity management team. Fast forward a few years, and my clients aren't celebrities, but medical professionals. I've learned that physicians are great public relations clients who need a little more convincing to jump into the spotlight!
Fri, 22 Jan 2016 09:41:29 -0600Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge. The reasons for this are almost immediately apparent to anybody: every territory of Asia comes with a different language and a unique culture - which is something hoping to do business in Asia has to take note of.
Wed, 16 Dec 2015 14:31:57 -0600The successful Solopreneur is a highly respected and usually well-liked professional. S/he is regarded as uniquely qualified and able to consistently deliver the best results. For these reasons, the successful Solopreneur is considered the go-to person by clients and colleagues. This individual has Influence and that influence has been leveraged to build a lucrative client list. If one aspires to become a successful Solopreneur, it will be necessary to acquire Influence and apply that resource skillfully.
Thu, 10 Dec 2015 09:13:02 -0600High quality videos are an effective means of engaging with the audience and inspiring them to make a purchase. Read on for more details as to how this medium enhances interactions and improves conversions.
Wed, 02 Dec 2015 06:56:56 -0600It is essential that you know the right press release format because this will help ensure that everything people needed to know about your product, service or event, will be included. When they have all the information they need, people are more likely to understand what you are trying to convey. More importantly however, is that when they understand what your message is all about, they are also more likely to share that message.
Mon, 23 Nov 2015 13:42:26 -0600There can be nothing more exciting to see a reporter showing interest to cover a story pitch. However, it is important to carefully plan and prepare for the interview with the media, to ensure that the precise message is delivered to the target audience.
Mon, 23 Nov 2015 13:42:22 -0600There is no denying that visual content is in vogue. This is majorly because people can digest visual content easily and readily as compared to plain text. Thus, emerges the need of having a visual brand, which would help a company in increasing its traffic and subsequent sales figures.
Thu, 19 Nov 2015 13:42:34 -0600Writing a substantial press release is very important in completing an online optimization task, and absolutely crucial in bringing traffic to any website. The press release will largely determine the success of the website and the traffic that leads people toward it. You therefore need a persuasive release to get the word out and inform the media about your product and service, as this could dramatically increase your online popularity.
Wed, 18 Nov 2015 08:39:38 -0600The mailboxes of reporters are always crammed with hundreds of story offerings from various companies. It is up to the PR pro to ensure that the news piece appeals to the journalist and does not land up in the spam folder. Read on for more details about how to go about while pitching to a journalist.
Fri, 06 Nov 2015 13:08:20 -0600Every Solopreneur consultant and business owner has an eye open for good publicity opportunities. Articles written about one's business are far more effective than paid advertisements, because they are considered objective opinions. Other than word of mouth by satisfied clients who sing your praises, there is nothing better than good PR to help build the buzz that makes you look credible and successful and worthy of still more clients. So what are the best ways to get good publicity?
Mon, 26 Oct 2015 10:22:32 -0500There are several ways of deriving information on the performance of each of the marketing tools used by a company. These details assist in making intelligent decisions for promoting a product or service.
Wed, 21 Oct 2015 07:45:34 -0500An organization is always at a risk of facing negative reviews in the online world. However, with the help of planned strategies and intelligent tactics, one may mitigate these attacks, and even turn critics into loyal fans.
Wed, 21 Oct 2015 07:44:19 -0500In most cases, the public relations team serves as the face of the company. They handle media relations, interact with external parties, and devise effective programs for brand awareness & recognition. Listed below are some of the attributes of a successful PR pro.
Fri, 16 Oct 2015 08:52:35 -0500Irrespective of how large your business could be, or whatever niche of the market it runs in, as well as whatever product or services it markets, it ought to consistently remain in touch with everyone. Even if the company has a big pool of dependable and also steadfast customers, it is nevertheless bound ever so often, to educate them regarding the current developments in the business.
Fri, 09 Oct 2015 06:23:20 -0500The story of press releases and submitting it to newspapers has a very colorful history even though they are not being highlighted that regularly by the majority of marketers. The nature of this game has now changed in more ways than one, and if you listen to the pundits out there, then they'll have you thinking that creating press releases is not the thing to do anymore.
Mon, 28 Sep 2015 13:06:33 -0500If you talk to experienced online marketers, they will tell you that press releases are a thing of the past. These are mostly people that only tried this out a few times, or maybe only once but with a message that was very poorly constructed. It will also be evident that they probably did not put in enough hard work yet still expected huge rewards from minimal effort.
Fri, 18 Sep 2015 10:08:11 -0500While addressing a congregation of potential customers, you need to ensure that your speech is not only convincing but is also compelling enough to persuade listeners to take a call to action. Below is an insight on some of the cardinal tips and pre-requisites for a successful presentation.
Thu, 17 Sep 2015 10:10:05 -0500Public relations is often the best way to initially promote your business. Here is what's entailed and how your business can succeed while using it.
Thu, 10 Sep 2015 12:47:40 -0500Let's face it, in the healthcare world, image and perception are literally everything, as people are putting their bodies, even their lives, in the hands of people who happen to be working in the healthcare industry. It doesn't matter whether it's major or minor surgery and healthcare that you specialize in, in order to ensure that you continue to see individuals coming to you for healthcare purposes, you need to ensure that you're creating the right image and that is where health PR experts come into the mix.
Wed, 09 Sep 2015 07:12:45 -0500PR has evolved into digital communications; there's no disputing that fact. Modern PR professionals tap into digital communications to advance their clients' interests. Social media, digital advertising, and email are just some of the most useful tools in the digital PR toolbox.
Fri, 28 Aug 2015 06:36:56 -0500Get to know in detail about the five inevitable attributes of the publisher representative that are extremely crucial for the media agencies. Also, appropriately evaluate them prior to hiring.
Mon, 24 Aug 2015 07:35:41 -0500In spite of recurring PR efforts, at times, a company fails to grab the attention of the media and the target audiences. Listed below are 5 reasons why these activities may not render the anticipated outcomes.
Thu, 20 Aug 2015 07:14:39 -0500For any organisation, it is of utmost importance to develop a post-crisis plan. After a disaster has been avoided, the organisation should immediately take steps to review the past activities and prepare for the future.
Mon, 17 Aug 2015 06:54:43 -0500The main headaches of small businesses are frustration and overwhelm. There is "frustration to get the results you want" and there is "overwhelm from all the things you need to do" in order to achieve those goals you have. In the end, whether your PR goal is to increase brand awareness, create positive reputation, or expand your visibility online and offline, the question should you delegate it to a PR agency or do it yourself is a tough one.
Wed, 29 Jul 2015 15:36:13 -0500Despite the presence of social media platforms, traditional media outlets still matter and the usefulness of a well-crafted press, or news, release continues. When you win an award, participate in a major charity event in your community, teach a class, host a webinar, or debut a new product or service, a press release should be sent to the appropriate media outlets. Writing a good press release can be a challenge. The stakes are high for Solopreneur consultants and other small business owners who must promote their products and services on a shoestring budget. The press release is an important representation of you and your brand and it's imperative to make it effective.
Fri, 17 Jul 2015 07:25:31 -0500The fourth quarter of a year is a crucial time for all companies. For achieving the year's targets, one can indulge in a variety of activities that would help in garnering the attention of the media and the target audiences.
Thu, 16 Jul 2015 08:59:01 -0500Getting publicity for a brand is not an easy task. One needs to put a spin on an ordinary story to create something extra-ordinary, which would help in grabbing the attention of the media. Below is an insight on tips for creating a newsworthy article.
Mon, 06 Jul 2015 10:20:08 -0500A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales. But a consistent and strategic plan is much more than sending out a press release occasionally and hoping for the best.
Tue, 30 Jun 2015 10:37:51 -0500Managing crises and dealing with the consequences is a Herculean task. During such emergencies, the management of the organization should try to respond quickly and intelligently. Below is an insight on how to have a favorable outcome in dire situations.
Tue, 30 Jun 2015 10:37:11 -0500When a contingency occurs, most small enterprises start panicking, and feel perplexed about their course of action. It is of paramount importance for a company to prepare staff for dealing with such dire circumstances.
Wed, 24 Jun 2015 13:08:57 -0500People will remember you far more when they see your values are in alignment with their own. And when they're ready for your product or service, you will be the person they go to. The word of mouth effect will also be huge: they will be the ones who refer others to you. They will become your biggest cheerleaders. So make an effort to have kindness be a constant part of how you do business. Think of ways you can make people feel special and your returns will not only make you feel amazing each time, but your business will prosper as well.