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Published: Fri, 28 Apr 2017 20:51:22 -0500


How Personal and Business Branding Begins With a Professional Headshot

Tue, 25 Apr 2017 20:53:16 -0500

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with? I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.

Attract & Retain Your Targeted Client Base With Discount Banner Printing

Tue, 25 Apr 2017 11:50:35 -0500

Any kind of product introduction or a new business venture demands promotion or marketing. As with the right kind and quality of marketing technique you can effortlessly reach out to your targeted client base and maximize your business profits. However there are several marketing techniques available in business and to scout the one that will not just fit your product requirement effectively but also fits in your budget can be a little difficult.

First Make A Difference, Then Make A Profit

Fri, 21 Apr 2017 15:35:24 -0500

The right product or service and a business model that is not quite like what is taught in business school is the best recipe for building a long-lasting and lucrative enterprise and there is data to prove it. When a successful serial entrepreneur studied more than 1000 organizations that represent a wide spectrum of industries, including global, small business, for-profit and not-for-profit enterprises, the results ran counter to standard business management theory and practice, which emphasize that all aspects of business strategy and management must be aligned around the goal of making money. Yet the researcher discovered that the most successful and long-lived companies are those that "make a difference" in the lives of customers.

What Do You Understand by Brand Creation?

Tue, 18 Apr 2017 09:48:41 -0500

In an era of knowledge economy, brands are intellectual properties that provide true competitive differentiators and are an asset in their own rights. Creation of a brand is a rigorous, research based discipline that draws upon cutting edge insights from diverse disciplines like psychology, anthropology, marketing and technology. Brand creation is not a one-time activity.

9 Options For Increasing Brand Longevity

Tue, 18 Apr 2017 08:52:47 -0500

How to manage brands during the challenges of disruptive technologies, political change and economic cycles. Some brands manage to pass the time test, and they endure over decades, even centuries. Whilst others bloom for a short time, before disappearing to the business history books.

The 12 Pillars of Trust: The Questions Your Customer Has of You As the Influencer in Your Industry

Tue, 18 Apr 2017 08:00:08 -0500

This article is for those who are seeking to build trust with their audience. These 12 activities create the Pillars of Trust and address the questions your potential client will have about you.

Have You Found Your Voice? Here's Why It Matters To Your Business

Fri, 14 Apr 2017 15:38:27 -0500

Your unique voice is essential to your business. Finding it means better marketing, easier selling, and more impact.

Everybody Has A Book, Should You?

Wed, 12 Apr 2017 07:13:09 -0500

In today's branding world, having a book is a must to differentiate you from somebody else. The question is, though, should you have one too?

Ways to Measure Your Brand

Sat, 08 Apr 2017 13:58:16 -0500

Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions. No one does personal branding better than Lady Gaga. Her Super Bowl halftime performance, while not as brazenly political as some would have expected, still showcased everything that helped build her rabid fan base: outrageous costumes, magnetic stage presence, breathtaking vocals and a dash of social commentary. As a strategic communications professional and business leader with more than 20 years of experience, I've come to appreciate the importance of curating a strong personal brand -- particularly when you're still in startup mode. Often, we associate personal branding with blatant self-promotion, and yes, it's a great way to build up your reputation as an industry leader, but it's so much more than that. Your personal brand encompasses the offerings you deliver; the assortment of values you advocate for; and the unique resources, skills and knowledge you bring to the table. A well-crafted one can help you gain a competitive edge and boost brand equity, and it can even act as a highly valuable recruitment tool.

Video Game Localisation: No Child's Play

Thu, 06 Apr 2017 07:33:44 -0500

The world of video games is creative beyond imagination; quite literally so! The PlayStation, Game Boy or even a smartphone is like a portal that opens into an astonishing universe. But what is most astonishing is that irrespective of country, creed, colour or language, gamers the world over are playing the same games.

How to Use Silicone Bracelets for Schools

Fri, 31 Mar 2017 09:17:08 -0500

Most people think that bracelets are only for young people and fashionistas. But have you ever thought about how useful they could be for school children?

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

Wed, 29 Mar 2017 07:57:45 -0500

When it comes to building a strong business brand, it's imperative you understand how your personality makes up that brand. Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

3 Potential Ways to Stimulate Mobile Brand Reputation

Mon, 27 Mar 2017 09:29:13 -0500

This article aims at highlighting the effective tips to manage the reputation of your brand via mobile apps and improve customer experience. Mobile presence has become an extension of every brand. However, often most of the app marketers fail to understand how much it can influence a brand's general reputation.

How to Attract Talent With an Effective Employer Brand

Thu, 23 Mar 2017 13:48:28 -0500

Today, recruiters need to really consider their company's public image to make sure the image communicates the company culture. So, how can you develop a strong employer brand? Why is it important?

Mapping a Crazy Business Idea

Wed, 22 Mar 2017 07:14:15 -0500

To succeed in business, one must first have a good idea. Let's learn some simple strategies for mapping a crazy business idea.

Brand As Persona

Tue, 21 Mar 2017 08:10:52 -0500

How a brand's persona needs to align with the personality characteristics of the target market. Brand which can do this develop a strong and powerful brand equity.

How To Create a Highly Profitable Niche Market For Your Small Business

Mon, 20 Mar 2017 08:25:28 -0500

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors?You want to stand out from your competitors, but you don't know how? To compete and win in the market place nowadays, you need to do something unique that nobody else is doing,and that uniqueness is to create a niche for your business.

5 Benefits of the Custom T-Shirt

Thu, 16 Mar 2017 11:56:36 -0500

Whether you are attempting to boost your school's team spirit, advertise your new business, or raise awareness for a worthy charity, the custom t-shirt is a great choice. Plus, the t-shirt is practical and comfortable article of clothing and seen as one of the easiest ways to advertise your brand or a particular cause.

Create A TED Talk Platform For Your Own Company

Thu, 16 Mar 2017 09:28:09 -0500

This article will help you create your own TED Talk platform for free and in a quick manner. These tips are given with a lot of experience and thought.

Digital and Conventional Presentation of Content

Thu, 09 Mar 2017 09:02:04 -0600

Article explains the significance of traditional and modern signage. It also makes a comparison of old and new signs.

Boosting Business Branding With Mobile Numbers For Sale

Wed, 08 Mar 2017 07:00:19 -0600

For most people, having any number that friends and family can reach to whenever they need to talk something about is not really that big of a deal. Whenever they get a number provided with their mobile plan, they automatically accept it. However, for business owners, having a specific mobile number that will boost their business branding is a huge advantage.

Here's Why User Engagement Is Indispensable for Your Brand's Success

Mon, 06 Mar 2017 07:20:16 -0600

Do you know why audience engagement is crucial for your business. Because Facebook, Twitter, Instagram and other social media channels will give your posts/images/videos more reach if users like, share, comment and tweet your updates. But this is not the only benefit you can get from audience engagement.

Guarding Your Intellectual Property Is The Same Thing As Hiding Your Brand

Thu, 02 Mar 2017 13:33:45 -0600

Pick an industry, any industry. Whichever you care to name, there will always be a select handful of names that rise to the top; men and women who become synonymous with the field itself. They are the Schwarzeneggers of bodybuilding, the Nigellas of food, the Bransons of business.

How Can a Custom Promotional Merchandiser Help You Grow Your Business?

Sat, 25 Feb 2017 10:13:26 -0600

Companies these days focus so much of their attention on online marketing, that they lose out on their local market. Brand visibility is essential both online and offline and promotional products from a top merchandiser can help your company grow in the future.

I'm a Cowboy, Not a Farmer

Tue, 14 Feb 2017 13:32:31 -0600

Titles and words communicate branding images far beyond the text. Even though a dairy farmer and cattle rancher both grow and care for cattle, their images are very different. Differentiation text can spell the difference between marketing success and failure.

Bring in the Customers: The Benefits of Private Label Packaging

Mon, 13 Feb 2017 08:09:37 -0600

Private label packaging is a smart choice for growing businesses. Private labeling saves companies' time and money by letting another business design, manage, and distribute their products under the original company's brand.

What You and Your Brand Stand for Must Be Crystal Clear

Thu, 09 Feb 2017 12:54:05 -0600

If you have a brand but you don't have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about.

Promotional Power Banks: Choosing the Best Custom Corporate Gifts

Thu, 09 Feb 2017 08:26:43 -0600

Even with the progress of technology, this generation has yet to develop gadgets that can stay powered up forever, thus the need for standby power that could be used anytime and anywhere. Read this article to know about what things to consider when choosing the best custom promotional items for your company branding.

Brand Recognition - How To Be Relevant, Successful, And Valuable

Sun, 05 Feb 2017 18:20:44 -0600

Do you know how to be relevant in today's market, successful in your business, and valuable in your niche? If not... Keep reading.

How Custom Boxes Have Changed The Way We Live

Sat, 04 Feb 2017 13:32:16 -0600

Every time we buy some piece of jewelry, shoes or another item we got it packed in a customer boxes. Most of us have never paid attention to these boxes. We just take them and bring them to the house.

Going Green With Custom Boxes

Sat, 04 Feb 2017 13:28:13 -0600

Environmental degradation is a real problem in our world today. Oil spills, non-biodegradable waste littering the place, smog as a result of smoke from exhaust pipes, improperly disposed toxic sewage from industries. The list goes on.

School Marketing: The Top Handout Across Campus

Tue, 31 Jan 2017 13:21:59 -0600

If you are a school, from elementary to university, a general rule is to show appreciation to your students through handouts. This serves a dual purpose, to keep the students and parents engaged with the institution and to spread the brand of the school to as many possible students outside of the current base as possible. What makes a good handout has to do with current trends, period.

Brand Recognition Through Brand Awareness Programs

Mon, 30 Jan 2017 07:50:30 -0600

Call it simplistic, but the most broad based messages can be the most significantly powerful brands. Quantifiable messages won't necessarily bring profit, but they will motivate and drive your market, and the marketing efforts of your tribe as well.

Professional Tips: How to Design a Logo

Thu, 26 Jan 2017 13:45:59 -0600

Designing a logo demands creative input, methodical planning & critical thinking. Now, the thing is how to make a logo worth remembering? In this article, we have compiled some pivotal tips on how to create an impressive logo. Read on & put them into action.

6 Tips To Use Raincoats For Brand Promotion

Tue, 24 Jan 2017 07:00:54 -0600

If you want your potential customers to know about your new business, you need to promote your brand. Without an effective marketing strategy, you won't be able to get the word out about your business in a short period. Fortunately, you have several ways to promote your business. One of the best promotional stuff you can use is known as branded raincoats.

Slotted and Folding Custom Boxes: What You Should Know

Wed, 11 Jan 2017 09:31:48 -0600

Custom boxes are the thing to go for if you are looking for a particular container with your design and print on it. They might be pricey, but they are worth it, especially when you see the quality and beauty of the boxes There are several types of boxes to choose from, but your choice depends on your need. Boxes are made of different materials, from corrugated fiberboard to corrugated plastic, wood, and metal.

Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brand's Trail

Tue, 10 Jan 2017 07:27:46 -0600

Be a voice, not an echo. When you blaze your own brand's trail, you have your own distinct voice, and that speaks loudly.

IT Related Businesses To Change Their Company Logo

Tue, 10 Jan 2017 07:22:07 -0600

Technological advancements force organizations to comply with the needs and the requirements of the industry unless they want to be driven out of business. There are businesses who will tap on such opportunities to sweep away a competitor if they are not innovating with time. A company logo is a graphical representation of a business, so, if a business is evolving over time to meet the needs and the demands of the nature of the industry, then, the company logo must evolve as well.

Screen Printing Services & How to Build Your Brand With Screen Printing

Mon, 09 Jan 2017 09:10:48 -0600

Screen printing is essential for effective branding. Screen printing is considered the highest standard for custom t-shirts, custom apparel, and promotional items and promotional products. Learn more about screen printing and how to apply it toward branding your business.

Custom Boxes - The Past and the Future of Consumerism

Tue, 03 Jan 2017 13:18:58 -0600

In this futuristic century, where everything is made of plastic, metal, and glass, we sometimes unconsciously feel nostalgic for the good, old times. Luckily, we can still notice the echoes of the past in certain products we consume. Custom boxes have been a popular trend for many years, and the current tendency shows they are most likely to pervade the market further.

Why Should You Use Custom Packaged Boxes?

Tue, 03 Jan 2017 13:18:44 -0600

Custom Boxes - Custom Boxes are a way to make packages that you are having delivered to friends or family stand out. These boxes are one unique way to ensure that your packages stand out of the crowd. This is especially important around holidays when people are receiving countless packages, and you may risk yours getting lost amongst the flood.

Figuring Our Your Company's Custom Boxes Needs

Tue, 03 Jan 2017 13:13:29 -0600

Every company wants to create a memorable experience for their customers so that their brand is vividly remembered. This provides return customers, which in turn, provides higher revenues. A balance needs to be created between providing utilitarian packages and spending too much of the budget on the box.

Corrugated Boxes - The Perfect Custom Packaging Option For Your Budding Businesses

Tue, 03 Jan 2017 13:11:15 -0600

With the rise of the online marketplace, we also saw the emergence of innovative new ideas and the revitalizing of older ones. Online businesses pride themselves in satisfying your needs in the most convenient and easiest of ways, and the fact that they are more accessible than tradition businesses only adds to their success. The internet has given a myriad of opportunities for new entrepreneurs.

Incredible Business Growth With Custom Boxes

Sun, 01 Jan 2017 07:43:59 -0600

When a package comes in the mail, it's usually in a dull brown box, with the standard clear packing tape. The outside is not overly indicative of the joy and excitement of what lies inside. To make the amazing inside of the box match the drab outside, here are a few ideas.

Reasons to Choose Custom Boxes for Your Business

Sun, 01 Jan 2017 07:42:46 -0600

The most important factor that determines the success of any business is your relationship with your customers. So, the more effort you put into satisfying your customers, the better your growth prospects will be. While the first thing that must have popped in your mind on reading the above lines is, beyond any doubt, the 'product,' there is another- often overlooked- factor, i.

How Can a Packaging Custom Box Increase Your Sales and Attract More Customers?

Sat, 31 Dec 2016 12:56:58 -0600

Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it.

The Benefits of Custom Boxes and How to Get Them

Sat, 31 Dec 2016 12:55:19 -0600

Benefits of Using Custom Boxes Using custom boxes can bring a lot of benefits for you and your company, it can help to save more money, get more publicity and show a more professional impression. Most of the top companies use these boxes due to its multiple benefits.

The Perks of Having Custom Boxes

Sat, 31 Dec 2016 12:52:52 -0600

A custom box is a unique container for any product, and it creates an identity for it and distinguishes brands from one another. What are the benefits of using a custom box for your item or brand? People are used to throwing away packages or breaking them just to get to their desired product, so without much thought, it might not seem reasonable to spend more resources customizing a part of the product that usually ends up in the trash can.

Ways of Printing Custom Boxes

Thu, 29 Dec 2016 13:19:34 -0600

If you would like to look as professional as possible then I suggest you join the mass of people who are using manufacturers to print up designs for them. Technology is changing exponentially fast, no one knows where it is headed so maybe the future of printing will changing and these methods might become considered old.

What Is a Custom Pyramid Box?

Thu, 29 Dec 2016 06:56:06 -0600

When discussing custom pyramid boxes, the first thing to know is what a pyramid box is. Pyramid boxes, as the name implies, are specialty boxes that are in the shape of a pyramid. These can be used as wedding favors, table settings at fancy events, etc.

Creating a Custom Product Box for Your Brand

Thu, 29 Dec 2016 06:53:07 -0600

So, you're in the final stages of your new product design. You've come up with a name for your product, and have started manufacturing. You are adding the finishing touches and working out tweaks.

A New Year, Why Not Write A Book?

Tue, 27 Dec 2016 11:33:28 -0600

In business or corporate employed? You need to enhance your role, by having a book!

New Cereal Custom Box for a New Day

Tue, 27 Dec 2016 09:44:41 -0600

One study has shown that around thirty percent of Americans who eat breakfast choose cold cereal as their day starter. This type of breakfast is nutritional, provides enough energy for the day and is preferred among busy parents and working people. Everyone has their favorite cereal, and with such vast selection of grain in shelves nowadays it can be tough for a customer to choose a new one to try out.

Importance of Packaging Using Custom Boxes

Tue, 27 Dec 2016 09:42:30 -0600

Quality, customized packaging has a way of promoting the product, the brand and the business as a whole. The Proper packaging also helps to take care of the goods by enclosing and therefore protecting them. Storage, distribution or sale of properly packaged goods makes handling easy.

Get Your Business Seen All Over the Place

Tue, 27 Dec 2016 07:41:17 -0600

One of the clever ways to market your business is with promotional bags. Anywhere the person takes it, others can see your information.

How Bean Counters Destroy Brands - Why Do Customers Love Your Brand?

Fri, 23 Dec 2016 10:56:37 -0600

Why do customers love your brand? Why do they associate themselves with your brand? What have you done lately to reinforce this brand loyalty - and, what have you done to diminish your brand, or do you even know? So often corporations are in such a hurry to save costs, to increase profits that they forget about the customer - those things which drove customers to their brands in the first place - take those things away and the once brand-loyal customer migrates to the competition.

23 Questions to Ask Yourself Before Starting a Sportswear Brand

Thu, 22 Dec 2016 11:18:23 -0600

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand and don't let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.

Creative Packaging and Branding Using Custom Boxes

Thu, 22 Dec 2016 09:41:22 -0600

The business world is competitive. For a business to do well, standing out is no longer an option. When doing website promotion, taking part in a competition or event sponsoring, unique packaging has a way of capturing an audience.

How to Make Memorable 'Unboxing' Experiences With Custom Boxes

Thu, 22 Dec 2016 09:40:08 -0600

When a client receives a package that has been shipped, how well the goods have been packaged will always mean a lot to them. The small things like a 'hello' message on top of the box as well as the company's trademark packaging style will make the experience feel more personal. Selling products that are manufactured by a different company may somehow swallow the distributing company's identity.

How To Use Custom Gift Boxes For Business

Thu, 22 Dec 2016 09:40:05 -0600

Organizations or businesses who desire to offer consumers a good product can use custom gift boxes. These are individual boxes which can be designed in different shapes to stand out from the competition.The box can include the company logo, product logo, address or website address or another information desired.

Benefits of Custom Boxes for an Online Retailer's Image

Thu, 22 Dec 2016 09:28:57 -0600

Online century The days when you could count the brands that were doing business online are gone for good. Now it seems suspicious if a name is not involved in this field mainly because it looks like not respecting the customer's desire and need to have easy access to any service or good the brand could offer. Taking into consideration this aspect, you could easily figure that nowadays brands are fighting for the customers' attention especially in the online zone where the wanted target is bombed with catchy information and excellent personalized deals.

How Can You Use Custom Box Packaging?

Thu, 22 Dec 2016 09:27:45 -0600

Commonplace Packaging The days of boring old copper-coloured boxes are behind us. When making a purchase or sending an order, no longer do we need to be stuck with the general, widely-used, clich? brown box to send to either our customers, friends or loved ones. Be it ordering memorabilia online or being a part of a subscription group, we would all prefer to set our eyes on something catchy and appealing.

5 Ways to Establish Yourself As an Authority in Your Field

Wed, 21 Dec 2016 14:21:52 -0600

When you're first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact.

7 Reasons Why Your Association Needs a Mobile App

Wed, 21 Dec 2016 09:16:28 -0600

Your association strives to bring great value to its members-news and information resources, community management, social networking, opinion research, fundraising, public relations, and so much more. But, if your association is like most, it is delivering its value via email and website at best. While businesses and government organizations are increasingly turning to the power and convenience of mobile technology, only about five percent of associations currently offer their members a mobile app.

Brand Status: Leveraging Your Employees' Phones

Tue, 20 Dec 2016 06:55:58 -0600

Marketing is a vital part of any successful branding strategy, and getting your name out there through accessories your employees will love is a tool businesses have been using since businesses started. The idea is this, leverage your employees to spread your brand. An example goes as follows, everybody nowadays uses mobile phones and tablets, it is unavoidable.

Let Your Handouts Hyper Brand Your Message: Product Spotlight

Tue, 20 Dec 2016 06:55:55 -0600

There exists the customary business cards we've all seen, carried by the dozens and handed out to associates at meetings or clients over lunch. Easy to acquire and keep, but just as easy to be overlooked or lost by those who receive them. Of course they are a necessary part of any business, but cards alone should not be the only tangible representation of your brand.

Branding: An Equal Opportunity

Wed, 14 Dec 2016 13:17:26 -0600

Branding is a hot topic of current professional conversation. It is so popular that it's become a bona fide trending topic. The keyword is gaining traction among results pages all across the internet.

Perception and Reality In a Pharmaceutical Business

Tue, 13 Dec 2016 11:16:53 -0600

Perception and Reality are often the same thing. But in marketing illusions are created. We all are governed by our perceptions of what we think we know, rather than what is. Most doctors will irrevocably form an opinion if the prescription they write "bounce" back, even if only once. This could happen because the chemist, feigning unavailability, substitutes the brand but the deed is done and doctor will carry a life-long impression about the unavailability of the product which he/she will communicate to the company Medical Representative (MR) time and again. What an interplay of perception and reality.

Are Your Corporate Giveaways Surprising and Awesome?

Tue, 13 Dec 2016 06:50:08 -0600

Your corporate giveaways make a statement about your brand. They are often your client's or customer's first impression of your business, and you want to make the right impression. We all have a drawer full of promotional giveaways that have become junk.

The Best Piece of Real Estate for Promotion and Marketing

Mon, 12 Dec 2016 13:21:14 -0600

Where Should You Advertise Your Brand Logo? The Cellular Telecommunications & Internet Association reported that in June of 2011 that there were more than 320 million cell phone subscriptions. This is big news to those who are trying to find the best way to promote their company and brand.

Buying Into a Foreign Master Franchise Agreement Considered

Sun, 11 Dec 2016 17:02:01 -0600

When I first franchised my business model, I was reluctant to think about franchising outside the US where I started. Eventually however, I had foreign buyers and entities contacting me from around the world asking to franchise my concept. Folks from the Middle East, Asia, African Continent, Europe, and all over South America which of course sounded exciting and a little terrifying - although the world travel write-offs did pique my curiosity I must say. Still, I wondered how could I ensure success of a master franchisee on another continent - in a country where no one had ever heard of our brand name or business model. Was it really that good, so good that people familiar with my idea believed it could work there too?

4 Myths Of Having A Book As Your Brand

Fri, 09 Dec 2016 09:56:40 -0600

To enhance ones image into today's 21st Century requires thinking out the box, as they say, doing something different like having a book as a brand. But having a book as a brand is a myth and this article will tell you why...

Is Your Brand Telling Your Story the Right Way?

Thu, 08 Dec 2016 07:06:12 -0600

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention.

The 3 Best Ways to Use Visual Storytelling in Your Marketing

Wed, 07 Dec 2016 13:11:13 -0600

Did you know that 90% of what's communicated to our brains is visual? You can connect directly to the hearts and minds of your customers without having to say a word. Think billboards that you notice on the road.

What It Takes to Be a Customer Obsessed Leader - 5 Critical Skills

Tue, 06 Dec 2016 13:31:48 -0600

Customer Obsession is successful when it is "top down" in any organization... coming from the top Leader as the way you are going to run the business. It isn't successful from the "ground up"... where it is driven by some passionate employees wanting to be more about the customer. Without the top person(s) driving this... relentlessly... an organization won't cross the chasm to becoming Customer Obsessed. They will most likely give up when they hit what I call "The Valley of Despair". This is the place when things get tough, employees complain, the results aren't maybe what were expected, it takes more work, or there are too many other things pulling at you and you don't stay the course. If you, as the leader, aren't fully immersed into pushing through, your employees usually aren't either. What does it take to be this type of leader? There are 5 key traits I feel are necessary if you want to lead your company into the utopia called Customer Obsession... Challenge yourself as a leader. Can you incorporate these 5 skills into your leadership style and move forward with execution? If not, why not?

Building Brand Loyalty: Turn Consumers Into Brand Advocates

Tue, 06 Dec 2016 06:57:55 -0600

It is often said that technology makes the world smaller, and indeed, with the power of connectivity we currently have, it does. However, the amount of competition is not made smaller by our connected world; if anything, consumers are able to connect to more brands and companies, increasing the competition for their business and loyalty. There are those who say that brand loyalty is a thing of the past, but Greg Shove, founder of SocialChorus, disagrees.

Where Is the "Gold" in Your Personal Brand?

Mon, 05 Dec 2016 07:32:41 -0600

Your personal brand is that something special that others notice and that you carry with you. Read on to find out how to understand what your personal brand is and how to use it to get noticed in your job search.

Here Is Why Your Business Needs Web or Mobile Apps Urgently

Fri, 02 Dec 2016 13:34:06 -0600

Not happy with the customer acquisition rate, workforce efficiency, and customer satisfaction graph? Worried about the rising regulatory fines or penalties and other business nightmares? If yes, spare few minutes of yours to find the loopholes and discover what is needed to make your business operation relevant with time and space.

STOP Delivering "Customer Satisfaction" When Your Customer Wants and Demands MORE

Fri, 02 Dec 2016 11:57:17 -0600

Being SATISFIED is about MEDIOCRITY. When someone says they are "satisfied" it means they are content, they have had enough or they got what they needed. It is about achieving a middle state... it isn't "Dissatisfied" and it isn't "Ecstatic"... it's being Satisfied. With all the options available to us in the B2B or B2C marketplace, this is simply hitting the minimum threshold. This is an "old term" from my perspective... it doesn't accurately represent the business climate of the 20th Century. Many years ago, it was great to "satisfy your customers"... today it is simply getting by and puts you at Risk of losing your customers to the competition. NO ONE TALKS ABOUT MEDIOCRITY! Word-of-Mouth is generated because something wonderful happened... something exceeded our expectations and our wildest imagination of what would occur. Becoming Customer Obsessed is an investment in a "long tail" strategy that creates differentiation, uniqueness, and massive Word-of-Mouth. When you invest in your customer, they pay you back... over and over and over again. Not just because they become a loyal customer but because they become an ADVOCATE... someone who goes out of their way to tell others about how awesome you are.

What Makes Your Brand Stand Out?

Fri, 02 Dec 2016 06:53:54 -0600

What attracts consumers to your brand and turns them into loyal customers are the unique qualities your products and services have to offer. You provide something that no one else does or in a way that no one else does. Otherwise, why would you be in business?

Pretty Versus Practical - How to Fashion Your Business Logo Design?

Mon, 28 Nov 2016 07:41:05 -0600

Importance of brand logos can be highlighted from the fact that it takes advantage of the vision being the primary sense of human beings. We learn to interact with symbols, shapes and colors before we learn to speak. Therefore, logos hold an important position in shaping the perspectives about a brand and it has to be two things: Magnetizing and Impactful.

Don't Overlook This Inexpensive Way to Promote Your Business

Tue, 15 Nov 2016 08:17:22 -0600

Even though we live in a digital age, we still have plenty of scenarios where we hand write information or sign a signature. Don't overlook the value of promotional pens as they are an inexpensive and practical way to promote your business.

A Walking Advertisement for Your Business

Tue, 15 Nov 2016 08:17:11 -0600

Consumers overlook plenty of marketing efforts out there. They aren't paying attention when they drive by your billboard. They may skip all the ads when they read a newspaper or a magazine.

Is Your Business Feeling A Bit Emotional?

Tue, 15 Nov 2016 08:03:33 -0600

Any emotion that you can arouse in your audience will lead to more sales. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting and mutually beneficial relationships that last for years.

Why Amazon DOMINATES - How YOU Can Dominate in Your Business

Fri, 11 Nov 2016 13:26:54 -0600

When Amazon first came on the scene everyone thought they were all about taking over the book business... wiping out Barnes and Noble and many others. They weren't... this wasn't ever the plan of Jeff Bezos, CEO of Amazon. Now that they are a solid part of our lives, we realize what they are all about... giving you and me, the customer, the very best online shopping experience possible... we finally get it. This is what they were designing and building from day one... to make our shopping experience easier, more customer friendly, and offer incredible selection and value. They were all about the CUSTOMER EXPERIENCE from day one! The secret sauce for Amazon is CUSTOMER OBSESSION. CUSTOMER OBSESSION is when you build your entire company around the customer and their experience is at the center of your universe. All processes, operation, support, sales, marketing, and leadership have this as their guiding light and the foundation upon which their ENTIRE ORGANIZATION is built. This is how Customer Obsession happens inside a company and why those businesses who truly obsess over their customers are the LEADERS IN THEIR INDUSTRY!

Things To Keep In Mind While Buying Custom Umbrellas For Promotion

Fri, 11 Nov 2016 07:53:49 -0600

Custom umbrellas have become a powerful and highly popular promotional items for many businesses. It has become very easy to get these personalized items to market your brand identity. Whether you are on a look out for wholesale rain umbrellas, custom printed or specialized ones, there are many manufacturers to meet your needs and requirements at an affordable cost.

Benefits Of Using Custom Embroidered Patches

Wed, 09 Nov 2016 08:37:46 -0600

Custom embroidered patches when used effectively can prove to be very useful as a branding solution for a business. This type of branding medium is very versatile and can help a business stand out and appear more established and sophisticated. These custom embroidery patches can either be attached with a pin or sewn on.

The New Age of Designing a Custom Logo

Tue, 08 Nov 2016 11:53:33 -0600

Designing a custom logo has become a common practice as top management wants to be involved in each and every step of establishing and forming their company whether it's deciding what the company logo should look like or deciding the layout of their office. When it comes to designing a custom logo, certain features such as font, color, images, and company goal should be kept in mind.

Marvel's Superheroes - And Their Brand Building Lessons

Fri, 04 Nov 2016 08:35:48 -0500

Marvel's movies and other creations have always managed to generate a good buzz and they will always continue to. Marvel currently is using some amazing marketing strategies such as the one on their Facebook page. They have resultantly created brand advocates as a part of that.

Using Your Story for a Stronger Audience Connection

Wed, 02 Nov 2016 07:51:40 -0500

There are plenty of opportunities you can infuse your story into your business brand positioning A story will help your audience connect with you on a level that no ad campaign can ever do. Give it a try the next time you write a blog article or write your about page on your website.

5 Ways To Build A Health Care Brand That Appeals To Moms

Mon, 31 Oct 2016 14:30:05 -0500

In order to build a healthcare brand in this day and age, medical professionals have had to undergo a massive realignment to the way they do business. The old business model no longer works, and in order to survive the business of medicine, medicine has had to evolve with the changing times.

How to Test Your Business Idea

Fri, 28 Oct 2016 07:15:16 -0500

Passion! Conviction! Tenacity! Without these traits, few entrepreneurs could endure the challenges, the setbacks, the twists in the road that lie between their often path-breaking ideas - opportunities, as they call them - and the fulfillment of their entrepreneurial dreams.

Modern Versus Retro: Wheel and Tyre Logo Designs

Thu, 27 Oct 2016 08:36:28 -0500

Why choose modern elements when retro logo designs will grab the attention of a nostalgic audience? Then again, why choose retro designs when modern logo designs have a bigger impact on a younger audience?

Brand Conscious

Tue, 25 Oct 2016 10:13:31 -0500

The ultimate recognition when Bill Dedman said -Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.There can be no greater appreciation when one's own name becomes a brand in itself and it is accepted globally.

Build the Right Culture in Your Startup

Tue, 25 Oct 2016 06:59:21 -0500

Culture is worth thinking about from the beginning as it is all that matters in a startup. Startup is more like a dream craft in which people board and culture is what holds them strongly. What kind of company do you want to build?

What Is Telebranding and the Effect

Mon, 24 Oct 2016 14:54:02 -0500

Telebranding is all about selling to a segmented market. It is about taking your products to people who have an interest in receiving them.

Avoid The Celebrity Brand Wagon

Wed, 19 Oct 2016 15:11:22 -0500

Using your own name to brand your business may appear a simple solution, but in the long term, it's a much more difficult way to create a recognised and respected, stand out brand. Here's some brand name insight to help you choose the right brand name.

Augmented Reality Branding Agency - Top Ideas to Provide a Good Augmented Reality Experience

Wed, 19 Oct 2016 08:34:12 -0500

Communication, and mainly voice communication is the most important thing that defines a society. Ever since the language start developing ever since its more than 50, 100,000 years ago, humans have been looking for ways to express and interact via the senses to the outer world, creating since the very first step of communication exchange of information between A-D and then B-D-C-etc. Language evolution was the first detonator when inventing other tools in order to pursue certain ideals such as hunting or collecting food or simply grouping each other. Civilizations developed more and more and we started exchanging knowledge via mouth of mouth or through generation to generation till we found a way to write it somewhere as it was in 1454.

Understanding Your Brand's Target Audience

Mon, 17 Oct 2016 13:18:49 -0500

You need a lot of patience and time, before you can fully know and understand your Brand's target audience. The foundation of your relationship should be laid on a nurturing and comfortable ground. This will make it easier for them to open up to you better. It will also improve your Brand Strategy.

The Brand Identity Book - How to Build and Design a Brand Identity

Mon, 10 Oct 2016 15:02:17 -0500

If you belong to the wonderful world of the branding agency, I am sure you have faced a big dilemma when a client, either existing or new approaches to your branding agency and ask you to help him to start the adventure of building a new brand identity for their service, idea, product or company. For a moment you have to admit you feel sort of daunting. As everything in life either simple or complex you have to combine different life views, knowledge or skills acquired, this including your design or art career.