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Published: Mon, 20 Nov 2017 09:58:33 -0600

 



5 Steps to a Strong Personal Brand on Social Media

Sun, 19 Nov 2017 21:21:47 -0600

Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.



Secrets to Creating a Visual Brand Identity That Sets You Apart

Mon, 13 Nov 2017 15:28:54 -0600

Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.



The Relationship Between Brands And Influencers

Mon, 13 Nov 2017 08:39:50 -0600

Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?



How to Build Your Professional Brand Using Digital Strategies In The Construction Industry

Fri, 10 Nov 2017 09:17:59 -0600

Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.



What Is Viral Marketing And Why Is It Right For Your Brand?

Tue, 07 Nov 2017 08:55:54 -0600

Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.



7 Crucial Elements to Building an Effective Personal Brand

Tue, 07 Nov 2017 07:34:46 -0600

Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.



Watch the Film Again to Win

Tue, 07 Nov 2017 07:34:16 -0600

Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.



Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?

Mon, 06 Nov 2017 11:16:16 -0600

When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.



What Are the Challenges When It Comes to Branding?

Fri, 03 Nov 2017 13:42:29 -0500

Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.



Git Along Little Doggie, Git Along

Tue, 31 Oct 2017 07:41:52 -0500

A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.



7 Ways to Increase Your Likeability

Fri, 27 Oct 2017 14:11:38 -0500

Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.



Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand

Fri, 27 Oct 2017 14:11:00 -0500

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.



How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking

Fri, 27 Oct 2017 14:10:47 -0500

Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!



The Underestimated Power of Content Curation for Personal Branding

Fri, 27 Oct 2017 14:10:42 -0500

Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.



Leading Female Experts and Personal Brand: Who Do You Influence?

Fri, 27 Oct 2017 14:08:51 -0500

To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.



4 Facts That Reflect the Significance of CRM in Brand Enhancement

Thu, 26 Oct 2017 07:05:54 -0500

While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.



Influencer Marketing: Deep Understanding and Its Basics

Mon, 23 Oct 2017 09:09:45 -0500

We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.



10 Most Valuable Brands in the Middle East

Thu, 19 Oct 2017 14:11:23 -0500

According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.



Things You Need To About ORM Services

Thu, 19 Oct 2017 13:59:02 -0500

We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.



Creating a Brand for Your Business Startup

Mon, 16 Oct 2017 08:59:46 -0500

Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.



39 Reasons Why I Left The Corporate World & Became A Personal Brand

Wed, 11 Oct 2017 14:47:31 -0500

People always ask me why did I leave the corporate world, a stable career and a lifestyle where I could earn money and power - into a lifestyle that was totally filled with risk. Here are my reasons to explain myself - Why I left the corporate world and become a Personal Brand.



Storytelling - How Important Is It To Your Brand?

Tue, 10 Oct 2017 08:38:36 -0500

Storytelling is an invaluable component to Brand Building. Many entrepreneurs, business owners, CEOs, corporate heads, have no knowledge or experience of how this storytelling can evolve.



Reputation in the Digital World

Mon, 09 Oct 2017 14:42:23 -0500

Online reputation management, abbreviated as ORM, deals with the online reputation of your company's name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with positive reviews and comments on the social media than other sites which is why it is important to have a good brand reputation.



How To Copyright a Logo Design

Wed, 04 Oct 2017 11:22:40 -0500

In this article, you'll get to know about the difference between copyright and trademark and the method of registering the copyright on your logo design. I'll also list some laws that every graphic designer should know.



3 Popular Types of Custom Umbrellas

Wed, 04 Oct 2017 07:05:54 -0500

Umbrellas are useful for much more than giving protection on rainy days. They make a very effective promotional item that is easily customized with a specific design, logo, or message.



Building Your Powerful Personal Brand on Social Media

Tue, 03 Oct 2017 13:35:50 -0500

As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it's also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that's something that will always help you in the business world.



Why Does The Left Hate The World's Largest And Most Well Known Fast Food Restaurant?

Thu, 28 Sep 2017 07:09:52 -0500

Most people who know the story of Ray Kroc are totally amazed that he started to build the restaurant chain while he was in his 50's and he proceeded to change the way America consumed food, and built the world's largest fast food restaurant. Today, we all recognize the Golden Arches. Not long ago there was a great Hurricane and flood in Houston and on the ground in one of the towns in the aftermath laid a set of golden arches which had fallen - everyone watching knew immediately what they were. The brand that Ray Kroc created is perhaps the most well-known franchise brand in world history.



5 Tips for Increased Sales at Your Point of Purchase

Wed, 27 Sep 2017 08:06:12 -0500

This article is about the tips to increase sales at any point of purchase through which one can attract the customers for impulse buying.Here, POP is a point or a place (like a mall, a market, a cash counter or a city) where customers tend to make their purchase.



Top Reasons Why Fridge Magnets Are One Of The Powerful Marketing Tools

Tue, 26 Sep 2017 07:56:12 -0500

A Fridge Magnet which is also considered as the refrigerator magnet is a kind of ornament, which is mainly used to post items like a shopping list, important notes or reminders on the door of a refrigerator. They are also used for the purpose of decoration because of their beautiful, artistic and attractive design and look.



Influencer Marketing Platforms

Thu, 21 Sep 2017 08:48:17 -0500

A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It's becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.



How to Deal With a Brand Identity Crisis

Sat, 16 Sep 2017 09:05:21 -0500

Branding plays a great role in the success of any business. This article is about the brand identity crisis that companies face.



Brands, Lifestyles, and Complications for Consumers

Thu, 14 Sep 2017 14:38:06 -0500

After discussing branding and advertising with a professional in the marketing field, I looked into the complicated trends of popular advertising. I look into the issues surrounding the recent Taco Bell commercial entitled "Graduation Day" as well as its implications for consumers.



3 Ways a Strong Personal Brand Propels Your Career Success

Sun, 10 Sep 2017 11:22:33 -0500

A personal brand helps you to show the best version of yourself to the world. It dresses you up, brings your strengths into sharp relief and influences people to give you a chance, which they may not have done otherwise. Read this article to understand how to do it right, and brand an authentic version of you, grounded in your own actions and track record.



Brand Names Need Upgrading Every Decade Or So - Case Study

Fri, 08 Sep 2017 06:53:25 -0500

Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make consumers and your best customers think, WTH? If you do it right you open your brand up to a whole new demographic and decades more of positive goodwill growth. It's a high-risk, high-reward activity. The other choice is not to do anything and sit back on your laurels and hope your brand can carry you into the future without losing its luster. Some brands are able to get away with this, not many. Let's discuss this.



What Makes Hair Packaging Boxes So Special?

Thu, 07 Sep 2017 09:57:52 -0500

Hair packaging boxes give something extraordinary feel to the hair extension brands and make a better image of the product among the consumers. These boxes give plenty of space for packaging and give a nice choice for their presentation.



How to Turn a Dejected Customer Into a Valuable Resource

Wed, 06 Sep 2017 14:22:12 -0500

Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service executives of a company to live up to the expectations of their customers.



Your Logo Is Not Your Brand

Tue, 05 Sep 2017 11:13:08 -0500

Your brand is the sum total of how people experience your company. It is their thoughts and feelings about your brand, and their interactive experience with it in all ways. Your brand is meant to set you apart. It should make people remember you, your company and your offerings, and feel attracted on all those levels.



Case Studies and the Building Blocks of Your Brand Story

Wed, 30 Aug 2017 15:27:21 -0500

A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.



It's Easy to Promote on "Low Price," But For Success, Add "Value"

Tue, 29 Aug 2017 21:08:46 -0500

While low price will usually generate sales volume, unless you can figure out how to decrease unit cost at the same time, you lose margin and, (trumpets blaring here) the customers you gain on low price will often defect when a competitor offers an even better (and lower) price. If you want to retain your customers you might be better off promoting "Added Value". Satisfaction instead of lowest price dominates retention and in fact, value-added products or services often command a higher price that customers are willing to pay. Use the following examples as idea stimulators to increase the value equation for your business.



Making Your Brand More Likable on Social Media

Mon, 28 Aug 2017 11:47:07 -0500

Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you present your brand through social media, there are certain ways to communicate for positive results and they are definitely worth trying because they work and you will be able to bring your business to the next level.



What Trends Will Custom Packaging See In 2017?

Fri, 25 Aug 2017 07:30:53 -0500

The word trend has various meanings. The overall direction in any aspect of life can also be called as a trend. Basically, a trend that generally moves higher called "uptrend" and the one that moves lower is called "lower trend". There are a lot of mystifying things in trends. Some are from last four years and other just come and go in a few weeks. Some shift and evolve with time while some leave the scene as they enter. In 2017 packaging will continue to be a basic tool to make any brand successful, improve sales and earn customer's loyalties.



Share a Message About Your Business With Ease

Wed, 23 Aug 2017 15:37:25 -0500

You don't always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.



Get Your Business Name Out There With Pens

Wed, 23 Aug 2017 15:37:05 -0500

No matter where people go or what type of work they do, they need to have a great pen to write with! You can get your business name out there with custom promotional pen products.



Yes or No: The Sharing Prices on Your Website Debate

Mon, 21 Aug 2017 14:58:18 -0500

Why displaying fees on your website may provide an advantage over your competition Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of content has its purpose but overall the reason is to entice users to get in touch.



Office Space to Reflect Your Brand

Wed, 16 Aug 2017 15:09:17 -0500

We spend many hours at work and the place where we do our job can impact the quantity and quality of the work produced there. Solopreneur consultants often brag about our ability to work from home, or the coffee shop, library, or hammock, but these environments may bring many distractions that have the potential to de-rail concentration or creativity. Furthermore, none is a suitable location into which an A-list client can be invited for a meeting. If you've decided that office outside of your home is now necessary, please read on to receive a basic overview of typical B2B commercial rental possibilities that could align with your needs and budget. Your office is an extension of your brand and it should represent you well.



How You Can Build Your Personal Brand Through Storytelling

Wed, 16 Aug 2017 13:28:45 -0500

One of the most effective tools for building your personal brand is storytelling. The emotional connection it creates with your clients and leads is a marketing powerhouse. People often make decisions based on feelings and things that inspire them. Storytelling is the perfect platform to engage and move your audience.



Why Branding Is Important for Small Businesses

Tue, 15 Aug 2017 11:39:25 -0500

Often small businesses fall into two traps around branding - that they can't manage it because they are small and that it is primarily about products anyway. While branding does feature the products or services that a business offers, this is only a small part of it. And branding is something that can benefit businesses of all sizes as well as being accessible to everyone.



How Mobile Apps Are Augmenting Brand Reputation of Businesses in Global Front

Sat, 12 Aug 2017 10:04:39 -0500

The key idea of this article is to let businesses know the essence of smartphone applications in this mobile-first generation to uplift their brand globally. With the whopping rise in smartphones usage all over the world, mobile apps become a prominent tool for companies to grow their brands globally and strengthen their business presence.



6 Custom Outdoor Signs in Chicago

Wed, 09 Aug 2017 13:28:03 -0500

Custom outdoor signs make a city unique and recognizable, and Chicago has plenty of them. The top 6 custom outdoor signs in Chicago make the neighborhoods they're in stand out, and tourists travel far and wide just to catch a glimpse of these iconic custom outdoor signs.



5 Steps You Can Take Today To Improve Your Brand

Mon, 31 Jul 2017 07:30:40 -0500

When you are setting up a business, perfecting your brand, website design and marketing material is crucial. But as you get more heavily involved in servicing your customers it is so easy to forget to review your brand message and consider how your business presents itself to new customers. So if you are keen to gain a little edge with your brand, take some time today to follow through with the 5 steps below:



Reasons to Choose Promotional Clothing for Your Business

Wed, 26 Jul 2017 07:02:35 -0500

So your company is growing and you have a number of employees and now you need to think about promotional clothing. This type of customizable clothing is used by companies in all industries from hotels and restaurants to delivery companies, shops, cleaning companies and so much more.



User Experience: The New Branding Approach

Mon, 17 Jul 2017 09:41:20 -0500

Gone are the days where branding rely solely on visuals. User experience (UX) is here to change the game.



Why a Sales Funnel Mentality Merits Sub-Conscious Growth

Sat, 15 Jul 2017 19:45:16 -0500

A movement towards good consistent sales funnel planning will bring a new interface and audience to your business. A movement away from traditional methods leaves room fro growth but "old" does not mean forgotten!



Make Your Brand Stand Out With Custom Apparel

Mon, 10 Jul 2017 14:24:40 -0500

When creating custom apparel, there are two imprint methods to choose from to make your brand stand out: embroidery or screen printing. Not sure which method is for you? Check out the pros and cons of each method to help you decide!



10 Logo Design Trends for 2017

Mon, 10 Jul 2017 08:28:05 -0500

This has been a good year for explorations regarding Logo design services. We have been analyzing trends throughout this year to find out if something new can be done and where we are headed.



5 Secrets to Building an Empire

Thu, 06 Jul 2017 11:34:56 -0500

There are many people who want to be the next Bill Gates, Oprah Winfrey, Warren Buffett, Aliko Dangote, or Steve Jobs. They dream of building their own business empire. Unfortunately, many of them have no idea how to make their dreams a reality, so they are either stuck with maintaining a small business or not even starting at all.



5 Tips To Capture Pictures For Your Business Website

Mon, 03 Jul 2017 10:11:31 -0500

When visitors see your design of any website, they hope to see images. Top-notch photographs make an excellent impression. That's why you ought to give extra consideration to images on your website.



How to Build Your Brand Online

Wed, 28 Jun 2017 14:05:00 -0500

To build a brand you must first decide what the brand identity is. This article delves into this topic in a general and basic way.



How to Build a Brand Persona

Wed, 28 Jun 2017 13:46:12 -0500

During the era of slavery, slaves were branded so they could be traced back to their plantations when they escaped. That doesn't make that slave a unique brand. Rather it is a mark of ownership. Also, when a product becomes a brand, in this era, it is a mark of ownership. Not the manufacturer's power of ownership; but that of the consumers.



Deadly Things That Drastically Damage Your Brand Image

Wed, 28 Jun 2017 08:27:23 -0500

In the online world, your brand image is very important as it makes you win the faith of your customers. Therefore, you are not able to bear any damage to it. A wrong turn or decision may end up everything; therefore, you have to be very careful. But do you know what actually hurt your brand image?



83 Secret Strategies That Will Guarantee You A Promotion In Any Organization

Mon, 26 Jun 2017 13:26:17 -0500

Everyone has more or less the same number of hours to work. However, not everyone gets the same dollar per hour. Some get $1 per hour, some get $10 per hour while some others get $100 per hour Your ability to command the top dollar is all dependent upon the following: How much money you generate for the organization, How much value they perceive you bring to the organization, How you play the game with its unspoken rules. Given that many clients come to me for Personal & Professional Growth I have compiled a list of 83 tips, tricks, and strategies I have used and educated others to use while on their quest to the top. See which ones suit you, which one appeal to you and which ones you may want to use immediately. Like everything else remember one thing: If the organization has questionable values (there are many on our planet), Or the culture or its values do not match yours or your personality, Then it's high time you just resign from that company and go to another one Where you are more or less a perfect fit. Read this article & Discover the secrets.



Why Should You Hire the Services of a Professional Logo Design Company?

Fri, 23 Jun 2017 14:12:55 -0500

Remember that your website logo design acts as the identity of your business and it is used in order to promote your company to your audience. So, it is most important that you take the design seriously and get it designed from a professional designing company. An amateur, freelancing or cheap designing service simply means that your business image is also going to look cheap and unprofessional. A professional company would have all the tools, applications and the expertise required to create the most effective logo for your company.



Why Every Business Needs a Logo

Fri, 23 Jun 2017 07:25:43 -0500

You probably know that a logo is important for a business, but do you know why? Here are ten reasons why every business needs a logo.



LinkedIn Strategy for CEO's and Organisations

Wed, 21 Jun 2017 13:42:13 -0500

To be found on LinkedIn and stand out from the crowd, it is important that your organisation's staff profiles have a clear purpose. A person makes a decision about someone within the first three to four seconds of landing on their profile, so it is vital that your company's profiles align with your organisation's LinkedIn strategy. If a profile appeals to a recruiter, then more recruiters are going to contact that person. If a profile connects with clients, collaborators and industry partners, more of these types of people will want to connect with your staff and organisation.



What Makes Adele's Personal Brand So Powerful

Wed, 21 Jun 2017 11:49:08 -0500

Adele has the ideal personal brand. There are so many lessons we can learn from her for our own personally branded businesses. Adele shows us that we can stand head and shoulders above the rest and still make genuine, meaningful connections with people.



What Are Dot Brand Domain Names and How They Support Better Branding and Customer Experience

Tue, 20 Jun 2017 13:27:02 -0500

Brands now have a new territory: The Top Level Domain name. This is the last part of the website name - most frequently.com. By placing their brand name in that position, brands open a new landscape, providing better branding, more efficiency and in the end better customer experience.



Logo Designing Services

Wed, 14 Jun 2017 10:08:43 -0500

There is no doubt that the efforts of the entrepreneur are necessary for the success of any corporate identity but along with that to create its branding it is necessary to have an appealing logo. A Logo will give your business a unique identity that will make your customers get aware of your business. It plays a vital role in creating brand awareness among your present customers and potential ones too.



Logo Embroidered

Thu, 08 Jun 2017 13:47:59 -0500

If you've ever seen a baseball cap with a team's logo embroidered onto it, or an iron-on badge that's mostly embroidery, I bet you wondered how they made it. Do they have workers that specialize in embroidering logos, you might have wondered, or is it all done by machine? The answer, as it turns out, is 'both'.



Trust Events To Gain Social And Digital Amplification Of Your Brand

Fri, 26 May 2017 08:42:36 -0500

You can win the trust in the market, penetrate segments on the expected line and hope to reach to a wider audience. This is precisely why events are preferred as they don't cost a steep price to market your business and its aspects. So, let your business grow and realize its true potential with events.



What Is a Logo And Why It Is Used

Wed, 24 May 2017 09:03:42 -0500

A Logo is a design symbolizing one's association. It is a design that is utilized by an organization for its letterhead, advertising, and signs as an emblem by which the association can without much of a stretch be perceived, additionally called logotype. The logotype is a graphic portrayal or image of an organization name, trademark, abbreviation, and so on.



How To Create a Killer Brand

Mon, 22 May 2017 14:35:52 -0500

After sitting down for an impromptu talk with Markus Kramer of Brand Affairs, AG (formerly Aston Martin and Harley Davidson global marketing director), it was intriguing to discover exactly what he would recommend about branding. Today's world is much more ephemeral than previous, leading many people to become confused about what exactly constitutes a brand.



Marketing Metrics That Matter

Wed, 10 May 2017 21:41:48 -0500

Every business that aims to be sustainably profitable must engage in some level of marketing activity, whether traditional marketing that utilizes old-school resources such as press releases and print ads, or content marketing that employs social media platforms, blogging and the like. The ROI of marketing campaigns is often devilishly difficult to evaluate. How does anyone know what an organization is really getting from a marketing campaign or the value of what that might be? Furthermore, what are the outcomes that matter in marketing?



Why A Company Should Care About Employer Branding

Tue, 09 May 2017 10:44:00 -0500

The first reason for the introduction of an employer brand is the serious struggle to find quality ICT professionals. The second one should be that technology company and others who earnestly seek ICT staff has the resources to invest in their employer brand.



The Many Benefits of Custom Sticker Printing

Fri, 05 May 2017 08:48:59 -0500

Custom sticker printing is one of the new ways of communicating people and utilizing the various positive aspects of promotional mixes. It can help businesses and individuals take the best advantages of advertising, sales promotion and Guerrilla marketing. It increases the visibility and customer engagement. Besides, it can help one sell and market his products and services both online and offline.



How Personal and Business Branding Begins With a Professional Headshot

Tue, 25 Apr 2017 20:53:16 -0500

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with? I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.



Attract & Retain Your Targeted Client Base With Discount Banner Printing

Tue, 25 Apr 2017 11:50:35 -0500

Any kind of product introduction or a new business venture demands promotion or marketing. As with the right kind and quality of marketing technique you can effortlessly reach out to your targeted client base and maximize your business profits. However there are several marketing techniques available in business and to scout the one that will not just fit your product requirement effectively but also fits in your budget can be a little difficult.



First Make A Difference, Then Make A Profit

Fri, 21 Apr 2017 15:35:24 -0500

The right product or service and a business model that is not quite like what is taught in business school is the best recipe for building a long-lasting and lucrative enterprise and there is data to prove it. When a successful serial entrepreneur studied more than 1000 organizations that represent a wide spectrum of industries, including global, small business, for-profit and not-for-profit enterprises, the results ran counter to standard business management theory and practice, which emphasize that all aspects of business strategy and management must be aligned around the goal of making money. Yet the researcher discovered that the most successful and long-lived companies are those that "make a difference" in the lives of customers.



What Do You Understand by Brand Creation?

Tue, 18 Apr 2017 09:48:41 -0500

In an era of knowledge economy, brands are intellectual properties that provide true competitive differentiators and are an asset in their own rights. Creation of a brand is a rigorous, research based discipline that draws upon cutting edge insights from diverse disciplines like psychology, anthropology, marketing and technology. Brand creation is not a one-time activity.



9 Options For Increasing Brand Longevity

Tue, 18 Apr 2017 08:52:47 -0500

How to manage brands during the challenges of disruptive technologies, political change and economic cycles. Some brands manage to pass the time test, and they endure over decades, even centuries. Whilst others bloom for a short time, before disappearing to the business history books.



The 12 Pillars of Trust: The Questions Your Customer Has of You As the Influencer in Your Industry

Tue, 18 Apr 2017 08:00:08 -0500

This article is for those who are seeking to build trust with their audience. These 12 activities create the Pillars of Trust and address the questions your potential client will have about you.



Have You Found Your Voice? Here's Why It Matters To Your Business

Fri, 14 Apr 2017 15:38:27 -0500

Your unique voice is essential to your business. Finding it means better marketing, easier selling, and more impact.



Everybody Has A Book, Should You?

Wed, 12 Apr 2017 07:13:09 -0500

In today's branding world, having a book is a must to differentiate you from somebody else. The question is, though, should you have one too?



Ways to Measure Your Brand

Sat, 08 Apr 2017 13:58:16 -0500

Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions. No one does personal branding better than Lady Gaga. Her Super Bowl halftime performance, while not as brazenly political as some would have expected, still showcased everything that helped build her rabid fan base: outrageous costumes, magnetic stage presence, breathtaking vocals and a dash of social commentary. As a strategic communications professional and business leader with more than 20 years of experience, I've come to appreciate the importance of curating a strong personal brand -- particularly when you're still in startup mode. Often, we associate personal branding with blatant self-promotion, and yes, it's a great way to build up your reputation as an industry leader, but it's so much more than that. Your personal brand encompasses the offerings you deliver; the assortment of values you advocate for; and the unique resources, skills and knowledge you bring to the table. A well-crafted one can help you gain a competitive edge and boost brand equity, and it can even act as a highly valuable recruitment tool.



Video Game Localisation: No Child's Play

Thu, 06 Apr 2017 07:33:44 -0500

The world of video games is creative beyond imagination; quite literally so! The PlayStation, Game Boy or even a smartphone is like a portal that opens into an astonishing universe. But what is most astonishing is that irrespective of country, creed, colour or language, gamers the world over are playing the same games.



How to Use Silicone Bracelets for Schools

Fri, 31 Mar 2017 09:17:08 -0500

Most people think that bracelets are only for young people and fashionistas. But have you ever thought about how useful they could be for school children?



6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

Wed, 29 Mar 2017 07:57:45 -0500

When it comes to building a strong business brand, it's imperative you understand how your personality makes up that brand. Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.



3 Potential Ways to Stimulate Mobile Brand Reputation

Mon, 27 Mar 2017 09:29:13 -0500

This article aims at highlighting the effective tips to manage the reputation of your brand via mobile apps and improve customer experience. Mobile presence has become an extension of every brand. However, often most of the app marketers fail to understand how much it can influence a brand's general reputation.



How to Attract Talent With an Effective Employer Brand

Thu, 23 Mar 2017 13:48:28 -0500

Today, recruiters need to really consider their company's public image to make sure the image communicates the company culture. So, how can you develop a strong employer brand? Why is it important?



Mapping a Crazy Business Idea

Wed, 22 Mar 2017 07:14:15 -0500

To succeed in business, one must first have a good idea. Let's learn some simple strategies for mapping a crazy business idea.



Brand As Persona

Tue, 21 Mar 2017 08:10:52 -0500

How a brand's persona needs to align with the personality characteristics of the target market. Brand which can do this develop a strong and powerful brand equity.



How To Create a Highly Profitable Niche Market For Your Small Business

Mon, 20 Mar 2017 08:25:28 -0500

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors?You want to stand out from your competitors, but you don't know how? To compete and win in the market place nowadays, you need to do something unique that nobody else is doing,and that uniqueness is to create a niche for your business.



5 Benefits of the Custom T-Shirt

Thu, 16 Mar 2017 11:56:36 -0500

Whether you are attempting to boost your school's team spirit, advertise your new business, or raise awareness for a worthy charity, the custom t-shirt is a great choice. Plus, the t-shirt is practical and comfortable article of clothing and seen as one of the easiest ways to advertise your brand or a particular cause.



Create A TED Talk Platform For Your Own Company

Thu, 16 Mar 2017 09:28:09 -0500

This article will help you create your own TED Talk platform for free and in a quick manner. These tips are given with a lot of experience and thought.



Digital and Conventional Presentation of Content

Thu, 09 Mar 2017 09:02:04 -0600

Article explains the significance of traditional and modern signage. It also makes a comparison of old and new signs.



Boosting Business Branding With Mobile Numbers For Sale

Wed, 08 Mar 2017 07:00:19 -0600

For most people, having any number that friends and family can reach to whenever they need to talk something about is not really that big of a deal. Whenever they get a number provided with their mobile plan, they automatically accept it. However, for business owners, having a specific mobile number that will boost their business branding is a huge advantage.



Here's Why User Engagement Is Indispensable for Your Brand's Success

Mon, 06 Mar 2017 07:20:16 -0600

Do you know why audience engagement is crucial for your business. Because Facebook, Twitter, Instagram and other social media channels will give your posts/images/videos more reach if users like, share, comment and tweet your updates. But this is not the only benefit you can get from audience engagement.



Guarding Your Intellectual Property Is The Same Thing As Hiding Your Brand

Thu, 02 Mar 2017 13:33:45 -0600

Pick an industry, any industry. Whichever you care to name, there will always be a select handful of names that rise to the top; men and women who become synonymous with the field itself. They are the Schwarzeneggers of bodybuilding, the Nigellas of food, the Bransons of business.



How Can a Custom Promotional Merchandiser Help You Grow Your Business?

Sat, 25 Feb 2017 10:13:26 -0600

Companies these days focus so much of their attention on online marketing, that they lose out on their local market. Brand visibility is essential both online and offline and promotional products from a top merchandiser can help your company grow in the future.



I'm a Cowboy, Not a Farmer

Tue, 14 Feb 2017 13:32:31 -0600

Titles and words communicate branding images far beyond the text. Even though a dairy farmer and cattle rancher both grow and care for cattle, their images are very different. Differentiation text can spell the difference between marketing success and failure.



Bring in the Customers: The Benefits of Private Label Packaging

Mon, 13 Feb 2017 08:09:37 -0600

Private label packaging is a smart choice for growing businesses. Private labeling saves companies' time and money by letting another business design, manage, and distribute their products under the original company's brand.