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Business:Marketing Articles from EzineArticles.com





Published: Fri, 20 Oct 2017 17:18:11 -0500

 



What Advantages Does 'Custom Built Design' Offer Over 'Do It Yourself' Modular Designs?

Fri, 20 Oct 2017 08:30:41 -0500

Most companies are faced with the dilemma of having to choose between these options at every exhibition. Making the right choice can sometimes mean the difference between success and failure. All three options are viable, but like most marketing tools, there is no single solution for everyone. If you are the marketing manager or have been given the responsibility of executing your company's exhibition projects, then this is your first hurdle.



Why It Benefits to Design Your Own Umbrella

Thu, 19 Oct 2017 15:38:57 -0500

Designing your own umbrella can be a lot of fun. The large open space of the umbrella makes it possible to create a wide range of unique and colorful designs.



Enjoy Great Brand Exposure With Promotional Umbrellas

Thu, 19 Oct 2017 15:38:15 -0500

Promotional umbrellas are one of the most effective options to achieve high visibility and create brand exposure for your message. There is an endless list of products that can be used for promotional purposes, but the large open size of an umbrella is difficult to overlook compared to small items, such as the custom pens.



4 Benefits of Promotional Umbrellas

Thu, 19 Oct 2017 15:37:53 -0500

Many companies are starting to use the umbrella as a marketing product. They are relatively inexpensive, easily branded, and a practical item that continues to be used throughout the rainy season.



Why Promotional Umbrellas Are Great Marketing Tools

Thu, 19 Oct 2017 15:37:41 -0500

Many of the most successful marketing techniques rely on a pattern of repetition. This involves items that are regularly in use such as the umbrella which make a practical tool on the wet and windy days.



Increase Your Business ROI With Data Cleansing Solutions

Thu, 19 Oct 2017 10:37:58 -0500

Data is a very crucial now-a-days, it's very important to maintain and cleanse data on timely basis. Well maintained data can gain higher ROI for your marketing efforts. It is very essential that all organizations must have right data for their marketing drives from their large data sets, cleansing such large data sets must be a challenge but can be handled.



What Makes An Effective Influencer?

Thu, 19 Oct 2017 08:53:51 -0500

We all agree that the ability to influence others is a highly advantageous characteristic. Influencers share a common set of attitudes which ensure consistent success. Building a strong relationship with your peers is an essential upon influencing their decisions. Because of that, we can say there is a certain power that comes with having influence over them, but what is power if there's an absence of trust?



Thinking About Content Marketing

Wed, 18 Oct 2017 15:20:05 -0500

Content Marketing---blogs, newsletters, audio and video clips, photos and tweets that encourage an exchange of information between a business (or other organization) and its customers continues to dominate PR and other marketing campaigns. The format has greatly expanded the possibilities available to launch a product or promote a brand or special event and it continues to thrive in both B2B and B2C ventures, riding a wave of customer hunger for interaction and information.



Why Umbrellas Make Great Corporate Gifts

Wed, 18 Oct 2017 15:19:18 -0500

When it comes to deciding on the right corporate gifts, it is important to consider the intended recipients. The most popular items are those that have the ability to appeal to the wider audience and have a functional or practical purpose.



3 Reasons to Use an Umbrella As a Corporate Gift

Wed, 18 Oct 2017 15:18:44 -0500

If you are planning a company event, it can be difficult to decide on the most appropriate corporate gift to present to those attending. It is worth investing time on researching the right type of gift.



Why Is Automation of Repetitive Tasks Essential to Your Business Productivity?

Wed, 18 Oct 2017 15:13:56 -0500

When we think about business tasks, and where our customers find value, we can confidently assume that what they will remember about your business transaction is how you made them feel, in fact what comes directly to mind is Maya Angelou's quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." So, let's think about that for a moment.



How to "Passively" Access Customer Feedback Without Hassling Your Customers

Tue, 17 Oct 2017 13:28:28 -0500

Customer satisfaction survey participation is on the decline. By utilizing automatic speech recognition technology and aggregating online reviews, companies can collect "passive feedback" which can often serve as a more nutrient-rich source of customer data.



Commercial Marketing - The Greatest Fishing Sport There Is

Tue, 17 Oct 2017 11:47:22 -0500

This article focuses on 6 fundamental questions a company should ask before creating new pieces of collateral or creating a new marketing campaign. It also looks at some of the common marketing mistakes companies make as they attempt to attract new business.



Top 4 Mistakes People Make Using Roller Banner Stands

Tue, 17 Oct 2017 10:49:54 -0500

Roller banners have been a long favourite marketing tool at exhibitions, trade shows and in retail as part of a point of sale display. To get the best out of your roller banner, here are 4 common mistakes people make which lowers the success and life of roller banners.



Treading Water Or Making A Splash?

Fri, 13 Oct 2017 11:54:43 -0500

It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water. Sometimes, they swim forward a little, almost by accident. They get some more clients or close a big deal. But that just means that they are now treading water in a deeper, wavier part of the ocean. It's a lot of hard work! And it's exhausting. Yet, it doesn't really feel like you are getting anywhere.



6 Proactive Ways To Amplify The User Engagement of iPhone Apps

Thu, 12 Oct 2017 07:17:05 -0500

This article aims at enumerating some of the effective and prudent tactics to pep-up the level of user engagement of iOS apps. Studies on the mobile apps usage across countries disclosed that users intend to abandon a lot of apps after using once or twice.



Role of Product Prices and Quality in Marketing

Wed, 11 Oct 2017 11:02:43 -0500

Marketing in the 21st century has grown very complex. Apart from great marketing techniques and the right methods to reach your target market, you also need a great product to sell profitably. Product quality and pricing strategy are inherent to marketing and require careful focus if a brand wants its product to be successful. Several brands have used their pricing strategies to create a specific kind of image. Here is more on how pricing and product quality help with marketing through the example of some brands that rock in the market.



Are You an "Insy" or an "Outsy"?

Tue, 10 Oct 2017 07:07:51 -0500

I don't know if there is a scientific correlation between belly-button types and personalities but casual observation tells me that belly-buttons and personality types follow the same distinctive patterns - both belly-buttons and personalities come in "insy" and "outsy" variations. Just as there are "insy" and "outsy" belly-buttons, there are inner-directed and outer-directed personality types.



How to Work With Influencers

Mon, 09 Oct 2017 11:05:51 -0500

Influencers are everywhere. So much so, they're now a mainstream marketing avenue. When collaborating with influencers how you work with them is as important as who you choose to work with.



A Beginner's Guide to Business Analytics

Fri, 06 Oct 2017 11:43:45 -0500

Business Analytics is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. It is used by companies committed to data-driven decision-making.



Rotting Lumber, Rusty Hammer, and Angry Dad

Thu, 05 Oct 2017 19:20:32 -0500

I started hearing some banging and sawing and the noise of neighborhood children having serious fun a few months ago. Curious I followed my ears into the woods near my house and found them hard at work trying to build something. I had an immediate memory-flashback to my youth, and to my early parenting years watching my own young children.



5 Ways to Generate Fresh Ideas for New Products

Thu, 05 Oct 2017 11:46:27 -0500

Maybe you've heard that there's nothing new under the sun. That may or may not be true but it will depend on you and your creative juices. In order to find new ideas for products that your customers will love, you don't have to reinvent the wheel you just have to discover unique ways to make it roll better. With that being said here are five ways that will assist with product generation for your business.



What The Best Content Writing Companies Should Offer You

Wed, 04 Oct 2017 10:31:37 -0500

When you are hiring a content writing company, are you getting all the services you need? Read this article to discover the services that you require to make the most out of your content.



Generating Revenue With Account-Based Marketing

Wed, 04 Oct 2017 09:35:16 -0500

Account-based marketing, one of the most hyped buzz word in the current business world. An insight into how account-based marketing is helping marketers across the globe in generating revenue in the current competitive business scenario.



6 Benefits Of Using Custom Design Umbrellas

Tue, 03 Oct 2017 14:42:51 -0500

Many advertisers are seeking low-cost promotional gifts that not only give a great impression, but can also be effective at advertising a brand. One of the most popular choices is the custom umbrella.



Creating Unique Designs With Promotional Rain Umbrellas

Tue, 03 Oct 2017 14:42:37 -0500

Umbrellas not only give protection from the unexpected downpours, but also make a very effective product to act much like a mobile advertising billboard. The logo imprinted or custom umbrella is one of the top ten most effective marketing tools that businesses can use.



Let Us See How B2B List Providers Can Help Marketing and Sales Efforts

Mon, 02 Oct 2017 14:55:07 -0500

Do you have any idea about how can B2B list providers help sales and marketing personnel's in achieving their business ROI?. Well, B2B list providers help you in reaching out to your target universe. They provide you with the list of every possible lead in the given market or industry.



Five Marketing Lessons From Game of Thrones

Mon, 02 Oct 2017 09:02:31 -0500

Game of Thrones has delighted millions of people around the world. Westeros has become the talking point with its in-fighting, drama and violence. But, with all that also comes some important marketing lessons to be learnt.



Getting Personal in Business

Fri, 29 Sep 2017 11:00:44 -0500

In an era of information overload, consumers need to make quick decisions on whether they are truly interested in your brand message and a big part of that interest is driven by the connection they feel with you. In short, you need to start getting personal in business. And what I have found to be the best way of doing that is through video marketing. YouTube, which is rated the No. 2 search engine in the world, processes more than three billion searches a month with 100 hours of video uploaded every minute. Yet the mention of video marketing to business people is usually met with deafening silence followed by a shuffling towards the more traditional methods of boosting client rapport. Getting up close and personal on video can instil both fear and apprehension in those facing the camera but, trust me, the rewards are manifold. So here are four key reasons why you should start using video marketing to get personal in business



Why Focusing Your Marketing on Millennials Is Beneficial

Fri, 29 Sep 2017 07:41:52 -0500

The fact is that millennials are a significant part of our population and a significant part of the market. If you market your brand to other groups and you disregard millennials (for whatever reason), you are doing your business a great disservice.



Humans, We Have A Problem - Big Data

Thu, 28 Sep 2017 07:09:02 -0500

Currently, we are awash in Big Data, it's everywhere, totally pervasive and quite frankly a little overbearing as corporations and governments collect ALL of our person measurements and vital statistics. Worse, we have folks who don't know what to do with it all, but know somehow in the future all that data they've collected will be worth something? Will it - in what form? In its current format or some other future format which is non-importable? Many grocery store chains collect data on our purchases and have for a decade or more, and all that old data is pretty irrelevant to our purchases today, and most of that old data is in an unusable format.



Small Company Marketing And Marketing Communications - Optimizing Planning And ROI In The Short Term

Tue, 26 Sep 2017 16:30:25 -0500

Frequently, newer B2B and B2C companies lack the resources and expertise to profitably develop marketing and marketing communications strategies, plans and executions necessary for their growth. Add to this, the explosion of digital marketing choices in the overall marketing process and managers are confronted by a dizzying web of decisions. This increases the importance of understanding and determining the ROI of marketing dollars, much less how to improve it. This article provides thoughts on how to improve ROI in the short term before committing to a lengthy program.



How To Make Customers Fall In Love With Your Products Through Packaging

Mon, 25 Sep 2017 07:31:24 -0500

Custom boxes for products are unique packaging boxes created to secure products and help businesses to achieve their marketing and sales goals. What makes custom packaging boxes unique is that you can have them designed in any shape, sizes, or color according to the client's requirement. These boxes are also created from the scratch to add more value to the product and make it stand out of the crowd.



Price Evaluating Is a Fundamental Concentration of Market Research

Mon, 25 Sep 2017 06:57:15 -0500

Price evaluating is a fundamental concentration of market research. The point of it is not to discover what customers like, but rather, to establish what they are willing to pay for any given item. Once this price is established, specialists use this data to settle on the perfect price for that specific item. There are four primary strategies that analysts use to set up this perfect price: Conjoint Analysis, the Brand-Price Trade-Off, the Gabor-Granger system, and the Van Westendorp Price Sensitivity Monitor.



6 Pertinent Performance Metrics To Gauge SEO Success of eCommerce

Mon, 25 Sep 2017 06:55:28 -0500

This article enumerates the key parameters that can measure the success of eCommerce sites and how they help business owners to track their progress to the goals. Creating an eCommerce site isn't just enough, but it needs consistent speculation and evaluation whether the site is achieving towards its SEO goals.



Top Marketing Strategies To Boost Up Your Business Growth

Fri, 22 Sep 2017 08:13:40 -0500

Growing a business is not easy as 1, 2, 3. First of all, you need a great idea and then from there you will need to discover a profitable niche, you can't just enter a business and say "hey, this business is going to have huge profit," define a target demographic and have something of value to sell them. Without right marketing strategies to boost up your business growth, your idea of having good and huge profits is impossible.



Audience Definition - What Your Marketing Agency Needs To Know

Thu, 21 Sep 2017 07:36:35 -0500

Every business goes through the process of trying to understand the best way to reach the public because by understanding how best to reach them, a business can best put together a plan to target the public a bit more specifically. Therein lies the significance of audience definition, sometimes known as customer segmentation.



Brands In The Soil

Wed, 20 Sep 2017 14:51:22 -0500

Rush in the metro is normal in the early mornings and late evenings. While traveling everyone feels the heat of the crowd, but they forget that more than 70% Indians still live in villages. They forget how much villagers are suffering in rural with the lack of opportunities. And now even the rural part is developing very fast. In fact rural development has become a social responsibility for the corporate houses. Still there are much isolated areas and rural development is booming like never before.



10 Proven Tips To Magnify Your App's Popularity in App Stores

Thu, 14 Sep 2017 07:14:41 -0500

This article is a key take on the itsy-bitsy yet highly effective techniques to scale up an app's position in the app stores that raises it chances of download by multiple times. With about millions of apps strolling in the several app stores and hundreds of apps getting submitted daily, isn't it obvious that the app space is the toughest and competitive one? Apps stores namely Apple's App Store and Android's Play Store are unquestionably the two most prominent app stores at present that feature million of astounding apps and represent the greatest malls of the technology world.



Is Marketing Your Small Biz to Millennials Worth It?

Tue, 12 Sep 2017 11:43:39 -0500

Millennials differ from their generational cohort predecessors, and can be characterized by a preference for a flat corporate culture, an emphasis on work-life balance, products that accommodate and social consciousness the Millennial influence is here to stay. Whether you care to believe it or not what millennials want matters, and yes, it does affect your small business.



The Name Is the Game

Tue, 12 Sep 2017 07:01:02 -0500

As humans, we seem to be hard-wired to respond to our name. Almost the first thing a new baby reacts to is the sound of its name. That infant hears their name repeated so often it is imprinted into the child's unconscious. Adults respond to their name, whether printed or spoken, in exactly the same way.



Business Cards: Professional & Marketing Purposed

Wed, 06 Sep 2017 10:50:02 -0500

Professional business cards require a certain level of expectation that cannot display any pizzazz but has to clearly be, professional. Is your card supposed to inform your recipient of your contact information or does it promote a product or service? If a product or services does it show a WOW!?



Great Marketing Ideas That Almost Worked

Wed, 06 Sep 2017 10:44:07 -0500

When it comes to advertising a product, a marketing company can sometimes come up with a great out of the box campaign that is bound to bring attention to the product. Other times, a great marketing idea becomes a failure due to unforeseen events or lack of details. This article will show two examples of great ideas that almost worked.



Learn More About Information Marketing

Tue, 05 Sep 2017 19:21:03 -0500

If you are on this page, you are trying to find out what information marketing is. What does this term stand for? What is it about? This term has many other names, such as information products. People have been struggling to find out what exactly the term means. As a matter of fact, this is one of the best businesses in the world. Read on to know more about it.



Why Influencer Marketing Works

Tue, 05 Sep 2017 08:26:28 -0500

Recently, consumers choose authenticity over traditional advertising models, they need reviews, ratings, and testimonials from the brand users. People need to be sure that they'll buy an effective product from a certain brand.



4 Effective Ways to Boost Customer Retention

Tue, 05 Sep 2017 07:15:42 -0500

This article is going to guide you on some surefire and effective ways to augment the rate of customer retention. This is beyond any doubt that bringing in new customers is always very challenging for the marketers.



The Marketing Committee Meeting at a Mini-Company

Tue, 05 Sep 2017 07:10:53 -0500

Company management faces the same competitive pressures in both big and small firms. There are some advantages of being small, but when it comes to marketing, small companies never seem to have the time or the manpower because they are working like crazy to get the work done to satisfy their customers and there is no time, personnel, or budget left to do the marketing.



How A Dynamic Mobile App Resembling An eCommerce Site Intensifies Its Sales

Mon, 04 Sep 2017 08:21:43 -0500

This article hints at the benefits of having a well-built and progressive mobile app for a prevailing eCommerce site. The conventional eCommerce has been recently disrupted by mobile technology with smart phones applications coming in the forefront with widespread convenience for online shoppers.



The Three Roles of an Organizational Spokesperson

Wed, 30 Aug 2017 13:13:56 -0500

The prospect of being interviewed by a reporter creates anxiety in even the most confident professional charged with serving as an organization's voice in communicating with media. Training helps increase the likelihood that this spokesperson relays an organization's key messages clearly, and in a manner that fits a journalist's needs. Understanding the three spokesperson roles-expert, educator, and salesperson-is the first and most important component of this training.



Restaurant, Takeaways, Coffee Shops, Wine Bars Marketing

Wed, 30 Aug 2017 07:05:04 -0500

One of the first things to consider in being a successful restaurant business owner is to get the name and reputation of your food service business out there. With the endless amounts of social media marketing services that are available; this means that there are a lot of ways to market your business, however not all of these will be effective for your particular company. In addition to this that are many email advertising services that offer effective marketing strategies that are based on your business needs.



Case Study Theories for Content Marketing Success - Why It Is Needed?

Tue, 29 Aug 2017 08:52:41 -0500

To inspire your own event content marketing efforts, one needs to carry the skill set of having to work on the different platforms for driving the content and the marketing needs that matters in the process of the varied functionalities. The realization to the success factor can be realized from the varied case studies theories that are necessary to keep one with the trends and the market variations.



Our Top 5 Tips for a Successful Product Launch

Thu, 24 Aug 2017 19:41:40 -0500

Product launches are a successful marketing strategy that focuses your messaging towards a point of time where there is a new (or improved) release of a new product or service. Successful launches are meticulously planned down to every email and social media post.



Marketing Strategies: Flapping Beyond the Struggle to Fly

Mon, 21 Aug 2017 14:57:39 -0500

How are marketing strategies for your business like geese taking flight? Geese struggle to get off the water, running and flapping to get into the air. Then they fly for a long time - they know the most work, is getting into flight. Let me share the marketing secret with you...



Is the Requirement for Specific Experience Important When You Are Looking for a Sales Agent?

Mon, 21 Aug 2017 13:57:35 -0500

As I research the Internet to search for a potential customer for my business, I find that most business owners who advertise in classified ads are looking for someone with specific experience for the domain they're looking for. Is this the right approach? What really matters to a business owner to know when a sales man needs space for my business?



3 Simple Strategies to Deliver Good Content to Your Targeted Audience

Mon, 21 Aug 2017 08:51:44 -0500

Learn 3 simple strategies that can help you create better content to your audience. Create engagement and attract more followers.



Kick Start Your Business With Client Intake Automation

Fri, 18 Aug 2017 19:08:55 -0500

The most difficult thing most new businesses have to do is automate their client intake process. Seriously, how hard can it be to add an automated system that allows you hands free delivery of products and services your clients buy every single day? For some, this process can be mind-numbingly impossible. For others, the automation offers such a simplifying outcome that the setup is a no brainer.



Leveraging a Hospital Email List to Target Decision-Makers

Thu, 17 Aug 2017 07:59:33 -0500

When it comes to expanding a client base in the healthcare industry, hospitals are certainly one of the greatest outlets that can provide a significant number of customers to healthcare providers. Targeting such a client base with accurate and responsive Hospital email list will work wonders in favor of the marketers. Also, targeting any healthcare professional might not be of high value as the power of decision-making does not lie in everyone's hand.



Steps To Getting ANYTHING You

Wed, 16 Aug 2017 15:11:38 -0500

You've heard of the Law of Attraction. If you're like most marketers, you've also poo-poo'd the Law of Attraction, too. After all, it's just new age hocus pocus malarkey, right? You can't sit on your duff and attract a new television to yourself.



How Is Business Development an Important Factor for the Advancement of Business Initiatives?

Tue, 15 Aug 2017 08:07:14 -0500

The simplest and most direct way of describing what business development is all about is that, it is the initiatives and idea taken, discussed and put forth in order to make a certain business bigger and better. This includes a lot of factors such as the steps taken in the expansion of business, planning strategies and implementing them, seeing where the profit lies and focusing it to grow further and making effective business decisions. There is a lot of scope and concept and understanding that goes behind Business Development.



How To Get More Paying Clients For Business Without Burning Advertising Dollars That Have No Result

Mon, 14 Aug 2017 08:12:21 -0500

Social media marketing plays a major role these days and it is more effective than traditional forms of advertising. This article explains all the details.



Seven Reasons The Best Customer Profiling Will Help Your Bottom Line

Sun, 13 Aug 2017 16:07:08 -0500

The words 'bottom line' have begun to take on a negative connotation, and when combined with the idea of customer profiling, you now have the recipe for a rather toxic perception regarding business practices this day and age. This perception can be tough to reconcile because in order to have a successful business, it is imperative to keep your bottom line in mind when making business decisions, but you also want to customers to feel that financial gain isn't your only aim. Customer profiling can ride the fine line between these two mindsets, but it is an important tool for business owners to use.



Marketing Strategy - What Every Business Owner Needs To Know

Sun, 13 Aug 2017 16:06:29 -0500

In many respects, owning, and running, a business entails a completely different approach to seeing the world, and nothing exemplified this unique perspective like a business owner's marketing strategy. Enough cannot be said about how paramount a strong marketing strategy is to the success of a business in both the short & long-term.



Animation for Business Growth

Tue, 08 Aug 2017 21:28:57 -0500

Business growth is always the challenge. Connecting with customers and getting more fans, that is the goal. One great way to do that... is through the use of animated commercials.



Angry People Shouldn't Drive Your Marketing

Mon, 07 Aug 2017 22:17:50 -0500

You're not imagining it... people are angrier these days. But if you make your marketing decisions in an effort to avoid anger, you're making a big mistake. this article explains why.



Personnel Perspective on the Change of Marketing Thru the Years

Thu, 03 Aug 2017 13:59:18 -0500

This article give my own views on how the internet has changed the face of marketing since the late 1960's. Using my own experience I share with the changes that I witness to today as a student in today education system.



Marketing Medical Staffing Tips You Desperately Need To Know

Thu, 03 Aug 2017 06:53:18 -0500

Finding clients for my staffing agency is a topic that continuously comes up when I am helping new or existing staffing agencies. What actions or steps do I take to find the best clients opportunities? This is a fundamental challenge for staffing agencies deciding who or what to do to find business for your staffing agency.



Business Planning - Do You Make These 5 Marketing Mistakes?

Mon, 31 Jul 2017 10:48:01 -0500

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you're stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.



There's a "Right" Message for Each Market Segment

Sun, 30 Jul 2017 20:03:13 -0500

Every market segment has messages, wording, and phrases that are hot-buttons to those you want to reach. Use the right terms, they'll read it and respond. Use the wrong ones and they'll ignore you.



Business Intelligence: Leading the Way to New Digital Opportunities

Thu, 27 Jul 2017 17:28:18 -0500

How can you make the right and most efficient decision when identifying better solutions to improve on and apply to the overall performance of your organization? Data mining, collecting and processing analytics, queries and reporting are all elements related to the discipline of business intelligence (BI).



Five Ways Audience Definition Will Help You Grow Your Business

Wed, 26 Jul 2017 06:58:19 -0500

Audience definition is a game-changer for those of us steeped in the world of building a brand, communicating a message, and trying to reach people. In order to run a successful business, it is imperative to know whom it is you are trying to reach. This should go beyond the standard age, sex, location. This practice of identifying the best customer or best patient or best consumer for a business involves a good amount of research and an algorithm with a history of success. This can be an invaluable resource. Just take a look at the what the practice of audience definition can allow you to do:



Marketing Your Hotel As a Conference Location Hot Spot

Wed, 19 Jul 2017 10:09:04 -0500

In addition to the vacationers and business travelers that stay at your hotel, there is another audience you should be marketing to that could equal big business for your company. This audience is the conference and corporate meeting industry. If you aren't already capitalizing on the industry, and you have the capabilities to hold corporate meetings or conferences, your business is missing out.



Creating a Consistent Brand Identity

Mon, 17 Jul 2017 14:28:02 -0500

There are so many new buzz words these days it's hard to keep up. One of the new words is 'brand identity'. It's more than just your typical buzzword though, you need to know what it means and what you as a business needs to do about it.



Do I Really Need a Landing Page?

Mon, 17 Jul 2017 14:25:59 -0500

A landing page is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.



The Many Ways to Write a Great Call-To-Action

Mon, 17 Jul 2017 11:39:15 -0500

If you sit down to write a call-to-action (CTA) and you expect it to be a piece of cake, you may be mistaken. There is an art to writing an effective CTA and you probably will not be able to just whip it off in a second, at least not the final draft.



How Often Should I Blog? (The Answer May Surprise You)

Mon, 17 Jul 2017 09:32:56 -0500

To make your blog effective as a marketing tool, there are several factors to consider. Frequency, consistency, and value all come into play.



Engage And Interact With The Target Audience With A Well-Organized Event

Mon, 17 Jul 2017 08:50:45 -0500

Based on the requirements in terms of marketing, you can share inputs and ideas with the agency and then give it the freedom to plan the event, finalize the list of guests, arrange of foods and everything that make the occasion special in the real sense. This is how events prove very beneficial in helping brands make a rapid stride towards achieving their goals in the market.



Millennials and the Social Business of Today

Wed, 12 Jul 2017 14:52:31 -0500

Millennials are a more tech savvy generation. Using technology to collect and build data sets to better understand customers and competitors may allow a business to tailor specific marketing campaigns and product launches, but it is not engagement, and that is what social business is all about.



How To 3x Your Consulting Leads

Tue, 11 Jul 2017 13:34:38 -0500

Many consultants still heavily rely on referrals, but this is dependent on the size and quality of your network, is labour intensive and inconsistent. Combine this with the ease that buyers can search online and locate hundreds of qualified consultants in the same state, you're facing tough competition to stand out.



36 Marketing Ideas for a Tiny Budget

Tue, 11 Jul 2017 13:31:53 -0500

Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I've gathered 36 small business marketing ideas to spark your creativity, all you need to do is set aside some time and get planning!



Why a Business Plan Is Needed

Mon, 10 Jul 2017 14:44:43 -0500

Before actually starting you need to write a business plan, it is very important to do adequate research about the entire business process. Only after a great deal of information is obtained should one work on the actual finished business plan.



Marketing Automation Consultants

Thu, 06 Jul 2017 10:39:56 -0500

Marketing Automation is the talk of the town in several business sectors. Whether it is financed industry, IT industry or e-commerce all are trying to get hold of these much talked Marketing Automation systems. Noting the increasing demand of this software, marketing automation consultants introduced for marketers to set the best optimal settings for the software for its roaring performance.



The Art of the One-Page Strategy

Thu, 06 Jul 2017 09:48:21 -0500

Tell a business story about what success looks like, and how Technology can contribute to that success. Construct a business story. Build a narrative that will engage the customer.



How To Improve Your Marketing Campaign With Printed Leaflets

Mon, 03 Jul 2017 08:41:21 -0500

With the increase of digital internet-based marketing, you may question the pertinence of leaflet marketing. Nevertheless, leaflet or flyer marketing is still one of the most valuable and efficacious marketing tools, when used appropriately and accurately. We discuss why flyer marketing is still so important, cost-efficient and effective and how to make sure you get the most out of your campaign.



The Great Debate: Digital Vs Traditional Marketing

Sat, 01 Jul 2017 12:54:22 -0500

This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing. Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it's finally time to analyse both sides and get to the bottom of this debate.



Traditional Marketing VS Digital Marketing

Mon, 26 Jun 2017 14:21:28 -0500

Marketing is a social process wherein people interact and exchanges goods & services for money or something of value to them.Business is a time dependent process & vary according to market scenario. Modern marketing techniques includes the impact of digital marketing for business activities.



Can We Afford to Miss Customer Experience?

Mon, 26 Jun 2017 09:47:42 -0500

Organizations today seem partly unable to overcome their hesitation to adοpt a CX strategy, stating they cannot afford CX. We experience a most technologically evolving environment where the balance between digital and physical services tend to change constantly. Google brings to the discussion the so called life moments instead of the classic definition of needs as we traditionally know them.



Marketing Communications: You Need To Talk Like Your Customers

Mon, 26 Jun 2017 07:16:49 -0500

Companies and professionals often use words and phrases they know, but that are meaningless to their stakeholders. If you want customers and prospects to understand you, you must use their language. This article explains why.



Are You Actively Engaging Your Customers?

Wed, 21 Jun 2017 11:56:55 -0500

Competition is great these days and you need to be creative and actively engage your current and potential customers. What are you doing to grow your business more efficiently and effectively?



The Best Marketing Advice for Small Business Owners

Sat, 17 Jun 2017 13:31:37 -0500

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.



Do You Make These Mistakes in Your Elevator Speech?

Sat, 17 Jun 2017 13:24:23 -0500

Elevator speeches are a source of dread for many entrepreneurs. You don't have to be one of them.



How to Market Your Start-Up Creatively

Thu, 15 Jun 2017 14:27:53 -0500

Enhancing the value of what you expect out of your usual marketing activities is directly linked with your creative thinking. The creative ways of doing marketing is even more important if you are in search of investors. In this article, I intend to highlight three proven marketing tips for start-ups.



Can You Start Planning for Your Fall Launch Now?

Wed, 14 Jun 2017 21:10:47 -0500

One client's story. I've been chatting with a client, who is planning on launching a new program in the fall.



Strategic Marketing Using Digital Channels The Right Way

Thu, 01 Jun 2017 20:15:38 -0500

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That's some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.



Marketing Lessons Learned From Psychopaths

Thu, 01 Jun 2017 11:12:38 -0500

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I'm not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are - it's not a choice.



Why Donald Trump Is President

Thu, 01 Jun 2017 10:15:28 -0500

I woke up the day after the 2017 election compelled to share this article. We've all been taught many 'laws of success' over the years; reasons that explain why something or someone succeeds. We can't always take this on blind faith. If you're like most people, you want a healthy dose of proof.



Difference Between Retained and Contingency Recruiting Firms

Thu, 01 Jun 2017 07:36:07 -0500

Working with companies to make better decisions when deciding on the best recruiting firm to use. Differences between retained and contingency firms explained.



Small Company Marketing Consultants - Why You Need One And How To Select One

Wed, 31 May 2017 11:26:36 -0500

Whether a start-up, early stage or established company, or even a nonprofit for that matter, there are many reasons that organizations don't have a professionally developed marketing strategy plan and tactics to improve ROI. The following discussion offers advice on what marketing or marketing communications professionals can do for you, as well as what talents they should have.



The Importance of Being Gracious

Wed, 31 May 2017 11:25:09 -0500

How crazy was your day today? Reflect back on it with me for a moment... who were you in contact with?



Your Concept Has to Convey a Strong Sales Pitch

Tue, 30 May 2017 07:42:20 -0500

The goal of exhibition booth designers is to create a concept that gets people interested in what you offer. It needs to be a strong sales pitch and a way to get them to come over and find out more.



Finding the Best Provider to Create Your Design for the Trade Show

Tue, 30 May 2017 07:36:23 -0500

You can't settle when it comes to trade show stand contractors. You need someone willing to work with you to get it done right and on time.