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Published: Thu, 20 Oct 2016 14:32:55 -0500


How Do You Rise Above Your Competition?

Mon, 17 Oct 2016 10:19:22 -0500

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don't have competition is unbelievably small. Ironically, many people think that they don't have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?

Practical and Fun Way to Promote Your Business

Mon, 17 Oct 2016 10:05:27 -0500

It is important to get your business name seen often. It allows customers to always think about you when they need something in the future. This is a simple but effective way to get repeat business.

Writing Tools to Get Your Business Recognised

Mon, 17 Oct 2016 10:03:48 -0500

The days of using pen and paper aren't gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer.

Market Survey: The Best Way of Exploring The Marketing Potential in Leatherwork

Mon, 17 Oct 2016 09:23:11 -0500

The success of all activities in Leatherwork is largely dependent on the market. It is therefore very prudent on the part of workers in the area of Leatherwork especially producers and traders of leather products to conduct a thorough market survey to find out whether the intended product will meet the demands of the market.

Small Business Tips: Marketing to CFOs

Fri, 14 Oct 2016 14:06:43 -0500

Your objective, in marketing to CFOs, is to stand above the "chatter" with a consistent message across all channels that speak to their needs. In the end, it's all about personal relationships when it comes to marketing to CFOs.

Don't Fall for the Font Frenzy

Thu, 13 Oct 2016 08:26:19 -0500

Should you use all those fonts on your computer in your marketing communications materials? This article explains why too many fonts is a bad idea... and which fonts you should use more often.

Newsletters - A Lead Source for Your Business

Wed, 12 Oct 2016 11:01:07 -0500

In small business marketing, the cost of advertising is comparatively small and is paid for by the small business. Your job is to look for a market to promote to that will react to you positively so you may earn an income in return. Newsletters may draw in leads to your business. Individuals tend to purchase from authorities in their field. For example, a business may be more disposed to hire a consultant who authors an e-zine than one that simply advertises online.

Market Research in a World of Connected Data: 3 Tips to Always Remember

Wed, 12 Oct 2016 10:02:01 -0500

In a data-connected world, it is impossible to sell your product or service without a market research. Here we give you things to always remember.

How to Turn Business Events Into Content for Successful Content Marketing

Wed, 12 Oct 2016 09:37:00 -0500

In a world where businesses seem to be falling over themselves to capitalize on content, one cannot simply hope to pull an enviable traffic to their business website with a mere handful of great write-ups. A constant stream of good quality content needs to be flowing for consistent results. But how does anyone keep generating quality content forever? Find out.

A Small Or Midsized Company Marketing Communications Audit - Improving ROI For The Year Ahead

Tue, 11 Oct 2016 07:24:05 -0500

With another new year approaching, you're probably even more concerned than usual about developing your marketing communications strategy and plan. And who wouldn't be, with sluggish economic growth, turbulent financial markets, unknown fallout from Brexit, and the exhausting and uncertain election season. We believe that now is the perfect time to take a step back and consider a more thorough evaluation of your program through the use of a marketing communications audit.

Guidelines to Create Quality Logo Designs

Mon, 10 Oct 2016 10:11:28 -0500

Ask as many questions as you can to come up with a good design. If you accept a client's new logo design project, one of the first steps you need to do is to gather the information about the company, including their type of business, audience they want to target, their goals and how they want viewers to perceive them through their branding. Most designers make use of an online form to ask a couple of questions, whereas others do this by means of a phone call or email.

Reactivating Lost Patients

Fri, 07 Oct 2016 14:42:44 -0500

What if you are working to keep your patients returning but some are being lost? This article gives you ideas on ways to reactivate them.

Why Facebook Is Essential to Marketing

Thu, 06 Oct 2016 15:16:44 -0500

One question on Quora asks: why is Facebook essential to B2B marketing? Actually, Facebook is an insanely powerful tool in B2B Marketing (likewise in B2C). Facebook has 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users - that is the rough estimate of possible prospects in B2C.

Benefits of Banner Printing

Wed, 05 Oct 2016 11:26:46 -0500

Banner printing solutions have been used by companies for years. This type of print solution enables you to create a unique banner to promote your company that you can use for all types of events to ensure you attract your audience and boost your brand.

Are You Attracting the Wrong Clients?

Mon, 03 Oct 2016 09:04:29 -0500

It's easy to get tied up in the idea of attracting any new client rather than focusing on attracting the right clients to your business. It's true that when you first get started as an online marketing manager you might take clients who are less than ideal just to get your foot in the door. That may have worked for you in the beginning but now you want more. How can you avoid continuing to attract the wrong clients once you've established your business?

How to Get the Most Out of Your Partnership With Your PR Agency

Fri, 30 Sep 2016 10:26:09 -0500

Brand Inc shares ways to get the most out of a partnership with a PR agency. Through trust and communication, PR agencies can establish long-standing, positive relationships with their partners.

Blogging: A Powerful Tool With Endless Possibilities For Pharma Businesses

Fri, 30 Sep 2016 07:30:23 -0500

Blogging is an online platform that allows pharma companies to share product information more frequently than regular websites. This sharing of information can be done in a controlled environment that could ensure regulatory compliance when necessary. Patient education and informational articles provide value to online viewers who explore the internet for insights on specific health topics.

Tips If You Are Looking for a Career As an Exhibition Designer

Thu, 29 Sep 2016 08:17:01 -0500

Exhibition designers are responsible for coming up with unique an creative stand designs for clients. The clients use these stands to attract clients when they are taking part in trade shows and exhibition around the world.

5 Reasons Why Every Small Business Should Use Digital Signage

Wed, 28 Sep 2016 10:01:34 -0500

The article summarizes the significance and usage of digital signage. It offers five reasons why every local and small business should use digital signage in order to attract more potential customers.

What Is Audience Definition And Why Should You Care?

Tue, 27 Sep 2016 07:34:53 -0500

Businesses today face the fiercest competition than in any other time in history. Our technological advancements and global connectivity have created larger global markets and have pit successful businesses against each other all in an attempt to gain market dominance. The internet has revolutionized the way we do business and social media outlets and applications are streamlining the paths from marketers to customers. While this all seems beneficial, and it is, it can also be a slippery slope of doom for unprepared businesses. Defining your market segment and capitalizing on it using all the resources available takes strategies and foresight that cannot simply be outsourced to any advertising company. What is audience definition and why should you care? Read on.

5 Must-Have Marketing Tools in 2016

Mon, 26 Sep 2016 09:11:22 -0500

Success in procuring the target market through internet marketing only goes to that business which is best in manipulating the primary inbound marketing channels to get maximum visibility and leads. As marketers today, we're lucky for having countless and minimal cost tools to give all the insights about clients, rivals, and market. These online tools enable to communicate with automated, relevant real-time communication incorporated across digital and traditional marketing tools.

Three Points to Consider When Making a Great Inbound Sales Strategy for Your Digital Marketing

Fri, 23 Sep 2016 15:27:54 -0500

Outbound sales marketing does not really create anything specific for digital marketing. Inbound sales promotion should be capitalized further with great content e.g. SEO writing and infographics.

Eight Must-Use Tips for Hospitality Marketing

Fri, 23 Sep 2016 14:18:57 -0500

Are you looking for useful tips for hospitality marketing? If so, you've come to the right place. We have eight practical and easy-to-follow tips for making the whole process easier.

How To Craft An Effective Landing Page

Fri, 23 Sep 2016 14:15:30 -0500

Achieving high search engine rankings can double and even triple your traffic which can result in more leads and sales for your business. When starting a business there's a lot to think about and organize.

4 Ways to Track Your Sign and Banner Performance

Thu, 22 Sep 2016 10:37:15 -0500

Have you ever wondered if all the money you pour into marketing signage and banner stands really benefits your business? Sometimes, it can seem difficult to justify the cost of these graphic displays when we don't really know if we're selling more product and providing more services because of them. This article will help you incorporate different tracking strategies into your sign designs that will allow you to track what is working and what is not.

What Is A Target Market?

Mon, 19 Sep 2016 08:04:52 -0500

The focus of the marketing messages that you send out can define the target. That's putting the cart before the horse. But when you define the people you want to reach, you can then customize the messages that have the best chance of getting through to them despite all the "noise" in which we're each immersed on a daily basis.

9 Facts About Commercial Printing You Probably Didn't Know

Mon, 19 Sep 2016 07:59:44 -0500

From postcards to greeting cards to business cards and more, there's no shortage of uses for a commercial printing service. There is also no shortage of fun facts about the industry that most people have never heard of.

Target Markets - Food

Mon, 19 Sep 2016 07:54:19 -0500

Understanding what and how your current and prospective clients eat is very important. It can help in creating a detailed profile of your ideal customer. It can help you determine your target market, even if you're not promoting food or restaurants.

How Being a PokeStop Can Increase Your Business

Wed, 14 Sep 2016 14:06:14 -0500

Pokemon GO is the latest video game craze sweeping the world. Real-life locations including many businesses have become in-game locations called "Pokestops." This article offers an explanation of how that status can be used to drive local visibility and passing trade.

How the Billionaire Founder of Tesla and PayPal Can Grow Your Practice Despite Competition

Tue, 13 Sep 2016 15:32:32 -0500

If there are lots of clinics around you and you are struggling to capture the amount of new patients you want every month because of it, then it's critical that you develop the appropriate strategy to deal with that threat now before it gets worse. Here are 2 of those strategies with some insight from Elon Musk, found of Tesla, PayPal and Space X...

5 Mistakes to Avoid in B2B Marketing

Tue, 13 Sep 2016 10:45:07 -0500

1. Lack of Relationship with the customers: Relationships are one of the most important things that money can't buy. Building relationship with the customers is the crucial thing in business for ongoing revenue.

How To Use Joint Venture Partners To Grow Your Company

Tue, 13 Sep 2016 09:48:23 -0500

Joint venture marketing strategy is your short cut to getting your product or service in front of more people in a fraction of time it would take you to create the same customer base yourself. A joint venture is when you are giving permission to use other people's customers to get new business. This means that you get the cooperation of the businesses that acquired the customers in the first place and that the relationships you create with your partner is win -win.

Marketing Is Important, Right From The Start

Mon, 12 Sep 2016 08:04:17 -0500

One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this?

Increase New Patient Bookings From the Front Desk

Wed, 07 Sep 2016 13:48:51 -0500

How many bookings do you get out of 10 new patient calls? If it's not a high number, chances are these 3 things are keeping you from extra new patients every month, costing you time and money.

Innovating Your Business - The Power of the Brand

Fri, 02 Sep 2016 14:34:26 -0500

Remember back in the 1970's when generic grocery items were all the rage? The packaging was stark white with black lettering revealing the contents of the package. There's a reason generic products went away.

Crafting a Successful B2B Marketing Strategy

Fri, 02 Sep 2016 08:18:49 -0500

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research's phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.

Premium Luxury Unique Business Cards

Thu, 01 Sep 2016 13:37:49 -0500

Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique premium business cards.

Different Strategies to Make Taxi Platforms More Profitable

Thu, 01 Sep 2016 10:50:11 -0500

For any business, marketing is an important part to acquire, maintain and increase customer base that results in higher profitability. If a company is not having a satisfied pool of customers, they are not going to survive in the industry, no matter how much they spend to market their services. Likewise, taxi companies are required to pay special attention on their marketing because the competition is quite tough and less focus on marketing can make them lose the customers.

The Influence of Psychology in Marketing

Thu, 01 Sep 2016 09:27:09 -0500

When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed.

Better Marketing: See Yourself Through Their Eyes

Thu, 01 Sep 2016 08:29:30 -0500

Things that matter to you and the others inside your company rarely mean as much to the outside world. Your customers don't care about internal politics and divisions, so don't subject them to those issues. Instead, present your company the way they want to see you!

Innovating Your Business to Become the Dominant Player in Your Market

Wed, 31 Aug 2016 10:19:59 -0500

Innovation is always the key to success for any small business. In this case study, we'll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.

Why a Marketing Plan Is Important and What Different Strategies to Use

Tue, 30 Aug 2016 07:47:06 -0500

It is normal for people to wonder why marketing is important for their business. Commonly, owners would occasionally post their services for people to see on social media. This won't necessarily get your product on the market. Here is why a marketing plan is important and what you can use in yours.

Emerging Marketing Trends

Mon, 29 Aug 2016 11:32:03 -0500

Do you think people still pay attention to TV ads or like to attend a call from some random telemarketer? Or can you force people to buy your products and services? Well, the answer is a big NO. The world has become excessively busy and does not like to be annoyed.

UPS Product Managers Experiment With The World Of 3D Printing

Mon, 29 Aug 2016 10:12:25 -0500

When someone mentions UPS to you, what do you generally think of? Probably one of their brown trucks that we see everywhere or perhaps it is one of their delivery employees dressed head-to-toe in their traditional brown uniform. However, this may all be changing. The product managers at UPS believe that they have seen the future and it's all about 3D printing.

Build Customer Loyalty by Focusing on Needs

Mon, 29 Aug 2016 09:04:04 -0500

Here's a novel idea: let readers earn rewards points every time they forward a newspaper article to a friend or blog about a story they read in the paper. The points could be redeemed for a panoply of things beyond newspaper subscriptions and free ads, such as to cover eBay seller listing fees, travel incentives, or website design and hosting... the ideas are endless. Papers shouldn't think about doing it all themselves. Rather, they would form alliances with non-competing service providers to deliver the rewards. Seems like a win-win-win all around.

7 Ways to Market From the Light (and Leave the Dark Side Behind)

Mon, 29 Aug 2016 08:19:24 -0500

I believe that you, like me, want to serve the world and change it in your own way. Don't you really just want to bring everyone more into the light, whatever that might mean to you? You don't have to persuade someone that she's in darkness and in fear in order to bring her more into the light.

Is It Advertising?

Mon, 29 Aug 2016 07:54:32 -0500

In broad terms, advertising is buying space in promoted media, or someone else's space. But what if you wrap your vehicle?

Marketing A Small Business In The Current Era

Thu, 25 Aug 2016 10:04:35 -0500

It's 2016, and a majority of people are shifting from their regular 9-5 job to opening a business of their own. But only a few of them are able to make it big. For some, opening a business and keeping their clients happy can prove to be challenging. So what are some of the small business strategies that could help newbies establish a long term successful business career? Let's know further.

Is "Content Marketing" the New "Promised Land"?

Wed, 24 Aug 2016 14:55:55 -0500

Content, Content, Content... it's the new buzz word in marketing circles these days. Since Social Media isn't living up to its claims for many companies, they are looking for the new "silver bullet"... which now happens to be "Content Marketing or Content Management." Is it the new found Promised Land for marketing? I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that "Content Marketing" is actually just a "TOOL" with a Bigger Purpose if used correctly. Like many of the other traditional, digital, and social media "tools" already being used, this one can fit into the same category... THINK DIFFERENTLY. Start with the concept that generally, "Marketing ruins everything." The point I want to make is that when marketing gets a hold of "a new thing (tool)" they tend to do two things to it... over use it and use it incorrectly. Content Marketing probably won't be any different so it will follow the same path at some point in the future... unless you treat it differently. If you think of Content Marketing as a "tool" you are missing the point and its value.

Ethical Marketing - The Prior Issue

Wed, 24 Aug 2016 08:59:55 -0500

A marketer's personal ethics sometimes influences the overall ethical policy of the company and vice versa. Let's take a look at some issues related to Ethical marketing.

Salesforce and Its Integrated Philanthropy Model

Wed, 24 Aug 2016 07:09:32 -0500

We know we're living in a world where the line between philanthropy and business is being blurred. Fortunes greater than we have ever seen in human history are being made. A lot of it has to do with technology and how we relate and interact with it. One of those companies that many in the business and nonprofit sectors know well is Salesforce.

The Best Event Marketing Strategies

Tue, 23 Aug 2016 14:55:11 -0500

If you are willing to know some of the best event marketing methods, you might search up the internet and know the entire ifs and buts of event marketing and management, but it's better to understand the experiences first. When it comes to marketing tips for events, you don't need to follow the old rules that are no longer applied but should go out to search for better experiences to work for your event.

Better Marketing Strategy Results in Larger User-Base

Tue, 23 Aug 2016 08:26:52 -0500

There are two types of players in every market that are responsible for keeping the market lively and attractive - Market leader and Market follower. The market leader is the player to introduce new ideas and dimensions while, market follower adopts what has been introduced or is already prevailing in the market. One of the distinguishing factors between the two players is the customer base.

Summer Is Almost Over: Here's 10 Ways to Get Back to Business for the Fall

Mon, 22 Aug 2016 13:33:58 -0500

As the dog days of Summer come to an end, it's time to ramp up your business plans for Fall. There's no better time than now to put things into high gear. After reading this list of practical ideas you will be able to get back to business armed with great ideas and inspiration to help you finish the year on a high note.

What Can Twinkies Teach Product Managers About New Markets?

Mon, 22 Aug 2016 10:42:12 -0500

So how do you feel about the snack foods made by the Hostess company: Twinkies, Ho Hos, Ding Dongs, etc.? I must confess that these days I get a little overwhelmed when I think about just how rich they are; however, in my childhood I suspect that I ate more than my fair share! The Hostess company has had a rough few years, but now they are back. Their product managers have the task of trying to figure out where the company needs to go now.

INFLUENCERS or ADVOCATES, Where Should You Invest?

Fri, 19 Aug 2016 13:24:53 -0500

There is so much talk today about "INFLUENCERS" and how companies need to build up an army of these people to help promote their brand. Is it real or the right thing to do? Should you invest money into this strategy and marketing tactic? Allow me to offer maybe a different perspective for you to consider before you dive into this approach. I think it is important to clear up something that is often confused... the difference between an INFLUENCER and an ADVOCATE. Sometimes these words get used interchangeably and to me they are very different people. A KEY DIFFERENCE between an Influencer and an Advocate is the DEGREE OF TRUST. Having both is great... but if you only want one strategy, my recommendation is to build an ADVOCATE STRATEGY for your organization. This has many aspects to it with the end goal to provide such an incredible experience that your audience can't wait to tell others about you. An Advocate is the highest level on the "Relationship Pyramid"... the pinnacle.

Top 7 Ways to Trigger B2B Content Marketing Strategy

Fri, 19 Aug 2016 11:38:10 -0500

In today's highly competitive and expanding global marketplace, the need to have a strong B2B marketing strategy is certainly high. With the increasing impact of digital content and properties on B2B decision-makers', it becomes necessary for your brand to frame a B2B marketing strategy that addresses both traditional and new emerging opportunities. Developing a B2B marketing strategy is very important, but it is not a cake walk.

Innovative And Unique Display Systems

Fri, 19 Aug 2016 07:16:18 -0500

Visibility is the key to success for any new or existing commercial entity. In fact, banners and display systems should be a part of any traditional advertising or marketing campaign. Whether for storefronts or exhibitions, banners are a great way to establish brand validity, awareness, and higher visibility in any respective niche, sector or industry.

Life's Little Curve-Balls

Thu, 18 Aug 2016 14:31:41 -0500

Life is about always doing your best and swinging for the fences knocking those curve balls out of the park. It's Murphy's law at its best. And it's best to plan for contingencies, for setbacks and be ready to roll with tides. Those we just a few lessons Dad taught me.

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Thu, 18 Aug 2016 09:46:42 -0500

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues. This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.

How To Make Your Beauty Shop Stand Out In A Veritable Sea Of Competition

Thu, 18 Aug 2016 07:23:39 -0500

As a salon owner, you have the benefit of running your own business, setting your own hours and working to earn unlimited profits. Unfortunately, you also have the pressure of high overhead costs and the struggle of surviving in an incredibly competitive market. The good news is that there are a number of ways that you can make your store standout. This way, when people need the services you provide, they are more likely to work with you, rather than other businesses in your area.

Getting Ready For Your First Trade Show Or Other Big Marketing Event

Thu, 18 Aug 2016 07:19:04 -0500

As a new company owner, it is important to display your wares in highly visible places so you can attract both prospective clients and potential investors. While they may seem a bit intimidating at first, events like these provide the perfect opportunity for you to build your brand and educate your guests on the goods that you sell. If you are preparing for your first big trade show or other marketing event, the following tips will help you make the best possible impression.

Using Emotion in Marketing Communications

Wed, 17 Aug 2016 14:20:25 -0500

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions - like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action.

Your Ultimate Guide and 11-Point Checklist to Building a Massive Email List

Wed, 17 Aug 2016 09:22:34 -0500

Discover how to build a massive email database with these 11 point checklist. Learn how to capture email addresses of prospects and build a relationship with them.

Your 5-Point Formula to Creating High Quality Content That Converts

Tue, 16 Aug 2016 09:35:38 -0500

Discover how to create a lead magnet. Lead magnets will help you acquire new customers.

Movement Marketing: Build a Successful Business

Tue, 16 Aug 2016 08:52:23 -0500

This article is all about Movement Marketing. I share marketing ideas designed to help you and your business succeed.

3 Reasons Why I Hit DELETE Instead of READING ON

Tue, 16 Aug 2016 06:40:58 -0500

When I get an e-mail, request, invitation, social media inquiry, or a host of other things, what causes me to simply hit the DELETE key rather than reading on? There are THREE MAIN REASONS I find in talking to most people as well as my own actions... I think you will be able to relate to one or more of these yourself. 1. TIME... I READ ON when you either save me or not waste my most valuable asset today... TIME (over 70% according to a recent Forrester Research report). 2. RELEVANCE... My second most important criteria is whether this is something that will HELP ME in some way or IMPROVE MY LIFE. 3. RECOMMENDATION... This has become the most powerful means by which we do filtering after I have made it past #1 an #2 above... does someone I TRUST recommend this or not. If you focus on these three areas, you can't go wrong. Your audience will give you high percentages of both reading and sharing... they will READ ON.

How To Make Your Potential Clients Like You Without Having To Answer The Phone

Mon, 15 Aug 2016 10:51:02 -0500

Any salesman will tell you: the key to making a sale is to make the customer happy. Well, when you are an attorney, potential new clients that are calling you need to feel a sense of either happiness or hopefulness that you...

Determining What Your Target Audience Wants and Needs

Mon, 15 Aug 2016 10:04:27 -0500

When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs.

Before You Launch Your Program or Product, Remember This!

Mon, 15 Aug 2016 09:49:53 -0500

Your dream scenario... Every time I offer a new service, program or product, it's like the entire world lines up to give me their credit card. No matter what I offer, my ideal clients eat it up and then come back for more. Often the reality becomes... I have an idea, bumble around putting it together, bumble even harder to plan how I'll get it out into the world... feel frazzled instead of dazzled with my results. Truth... Look, babe, you've got a great idea. If you were excited when you conceived it and it'll solve a top-of-mind problem for your peeps, you're probably headed in the right direction..

More Features Or Better Usability? The Product Manager's Dilemma

Mon, 15 Aug 2016 09:48:43 -0500

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want - no other product even comes close! However, to get to where we want to be we have to keep making improvements to our product development definition and the big question that we keep facing is what kind of product improvements do our customers really want us to make?

Social Media Doesn't Work in the Industrial Revolution

Mon, 15 Aug 2016 08:16:25 -0500

It's a given today that Social Media doesn't work for many companies. Upon further analysis, it rarely has nothing to do with Social Media... it has to do with marketing and using it as if you were still living in the Industrial Revolution. Around the turn of the Century we left the Industrial Revolution behind us... some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways... but it has also brought its own set of issues with it. The customer is now firmly in control today and there is no sign we are ever going to give it back. This is a good thing... and a bad thing for companies today. Companies that choose to still live in the Industrial Revolution are finding FAILURE in their use of Social Media. It's failing because Social Media doesn't work for companies who are acting the way they did when they were in the Industrial Revolution. It is a tool designed for the Internet Revolution. Which Revolution is your company participating in today?

Raise Awareness: Five Tips That Guarantee Success

Fri, 12 Aug 2016 14:09:42 -0500

Raising awareness can require a lot of thought for individuals that are just now discovering how important it is to raise awareness. When individuals are able to successfully increase awareness, charities will begin to see an increase in the number of donations, non-profit organization make their presence and services known and events will become more popular than ever.

Push and Pull: Inbound Vs Outbound Marketing

Wed, 10 Aug 2016 07:20:44 -0500

Reaching out to potential customers by providing relevant marketing content is among the most effective advertising and brand awareness strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and grasp of the basic goals and challenges faced by your potential clients and can inspire them to reach out to your organization to obtain more specific information, as they envision how working with you could be good for their business. Traditional advertising, email campaigns and PR, better known as Outbound Marketing, reach out to a broad audience that has been vetted and tailored for the presence of target customers, yet still includes many that fall outside of those parameters.

Paper Cup Advertising - A Boon for the Startups

Tue, 09 Aug 2016 10:10:00 -0500

Out of a lot of offline marketing & advertising techniques, paper cup advertising steals the limelight. This form of advertising has really got substance for startups.

Product Managers Struggle To Discover: Just How Dumb Are Your Customers?

Mon, 08 Aug 2016 09:41:12 -0500

How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we're not straight with our customers, they they'll stop trusting us and they'll go somewhere else to get the products that they need to solve their problems. However, what would you do if you found out that this wasn't true? What if you discovered that your customers wanted you to lie to them?

6 Ideas to Turn Your Customer Holiday Gifts Into a Marketing Tool

Wed, 03 Aug 2016 08:15:59 -0500

During the late third quarter is the best time to create your annual customer and client holiday gift list. Whether they've been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a "thank you" for the past year's business, but also as a marketing tool to encourage more business in the "new year"? Here are some ideas.

Is Marketing Necessary for Your Company?

Tue, 02 Aug 2016 15:40:52 -0500

Do marketers promise miracles? Webster specifies 'miracle' as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don't make guarantees, they create solutions and they ACT on it.

5 Critical Marketing Behaviors: How to Turn Leads Into Qualified Leads

Tue, 02 Aug 2016 08:37:19 -0500

In our digitally connected world, getting a potential customer's attention can be difficult. Marketing is all about having the ability to "grab and hold attention" in order to impart knowledge that inspires and motivates audiences to determine if your offer is ideally suited for them.

GoPro's Marketing Strategy

Mon, 01 Aug 2016 13:06:40 -0500

GoPro is the action camera that is used by athletes that play sports, and participate in adventures. The difference between a "normal" camera and the "GoPro" camera is the GoPro is the type of camera that makes people say "wow". It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.

How Can Product Managers Turn A Competitor's Advantage Against Them?

Mon, 01 Aug 2016 09:24:08 -0500

As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter what our competition is doing. As their sales then zoom up we kick ourselves for not being able to come up with an effective program to counter their moves. This is no fun. Over at the mobile service provider Sprint this was happening to them. However, then they decided to do something very bold...

Mission Statements: Nobody Cares About Yours

Thu, 28 Jul 2016 07:57:21 -0500

Companies put a lot of thought into their mission statements. But they make a mistake when they try to incorporate those statements in their marketing, because stakeholders just don't care. Surprised? This article explains why.

Want to Be Amazing at Growing Business Relationships? Here's How

Tue, 26 Jul 2016 12:40:09 -0500

Good networking means making a connection. That alone won't do any good. The next and most critical step to growing relationships is filtering out the vapid connections from the fruitful ones. If you're having problems attracting business, or if you haven't a clue as to how to keep the clients you have, keep reading. You will leave with an actionable technique to stand out with prospects and clients, and ultimately transform your business.

Concert Promotion Tips

Tue, 26 Jul 2016 09:39:03 -0500

If you want to attract a crowd to your concert, you must promote it properly. This applies to clubs churches and other venue owners, and PR firms as well as bands and other talent. Whatever your role in the process, the following concert promotion tips will help you to attract larger audiences.

Just Exactly How Do You Go About Selling A US $200 Sports Shoe?

Mon, 25 Jul 2016 10:43:32 -0500

Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their product development definition and the company just faded away over time. However, they didn't go away and they are in the process of trying to stage a comeback. It's going to be up to their product managers to make this happen. Can they do it when they are competing with big, well established companies like Nike and Reebok?

Experiential Marketing - The Step Ahead In Marketing

Mon, 25 Jul 2016 09:16:15 -0500

There is an increased focus on marketing your product or service today. In the ever changing market scenario "out of sight is out of mind" hence there lies the entire race in making your brand known. One such step ahead in this direction is Experiential Marketing. It lays emphasis on the thinking process of the customer. Now one might ask how that is possible. It depends on the identification of demands of the customers. In simpler words one fine day if you log on to your favorite shopping App and you nonchalantly seem to browse the things you might like.

How Tour & Travel Companies Can Benefit From SMS Marketing

Fri, 22 Jul 2016 15:13:54 -0500

Texting is a popular form of communication and businesses should maximize its potential in attracting new clients and building awareness. Need a boost during off-seasons? SMS services help you keep your customers engaged especially when there is a decline in travel activity. One way to boost customer engagement is to send interesting content that is related to their travel preference and history. You can take this further by providing travelers with in-depth look of what the destination is like and what they can expect to find. Similarly, you post eye-catching pictures on your website and social media sites to fan customer's interest and entice them to visit.

When You Wish Upon a Star - The Power of the Theme Song

Fri, 22 Jul 2016 07:20:10 -0500

Music, especially Disney music has been a consistent inspiration for my soul and work ever since I can remember. I am not sure if The Walt Disney Company specifically wanted "When You Wish Upon a Star" to be a the "Disney theme" that it has become, or if the idea of that just grew out of their man fans?

4 Marketing Research Techniques That Give You An Unfair Advantage

Thu, 21 Jul 2016 14:48:24 -0500

So if all great marketing is customer-centered then it makes sense for us to really understand as much as we can about our best customers. Enter marketing research. If we know what makes our very best customers tick... then we can identify and speak to those particular traits or challenges in our marketing which should attract even more awesome customers.

Tips for Designing Your Own Long Sleeve T-Shirt

Thu, 21 Jul 2016 11:45:39 -0500

Custom clothing is an increasingly popular choice for people looking to create their own unique looks, and with many excellent companies out there in the marketplace offering these services, it is now easier than ever to design t-shirts, hoodies, swimwear, sportswear and many other types of garment. With that said, it is not always easy to settle on the right design, and there are some tips that can be kept in mind in order to get the best result.

Don't Blow Your Marketing Budget by Doing These Things

Thu, 21 Jul 2016 10:33:38 -0500

A convention or trade show rental booth could be just what your business needs to make valuable connections, increase customer awareness and to make a splash with your target market. It is tempting to go all out on marketing your business, but investing your budget into the wrong items or in the wrong order can be costly. Balancing the look of your booth with the costs, anticipating the true costs of your show and avoiding overspending on extras like promotional items before your booth is perfected can help you conserve valuable cash and ensure that you don't burst your marketing budget.

The Value Of Using A Promotional Flag In Marketing

Wed, 20 Jul 2016 08:16:37 -0500

In order to market your services or products, you have to grab the attention of potential customers in the brief moment that you have their attention. It is crucial to find a way to grab a share of the market by standing out from your competitors. If you are looking for a new way to promote your services or business, you can use a promotional flag. Printing your message on such promotional flags is a great way to reach prospective customers and show them what you offer.

Neuromarketing: Sensually Stimulating Your Consumer's Brain

Tue, 19 Jul 2016 15:56:35 -0500

Do you know what your customer wants and how to respond to them? Neuromarketing leverages your customer's decision-making power by studying and predicting how a customer is stimulated by marketing campaigns.

How To Think Like Your Customer, Today!

Tue, 19 Jul 2016 14:32:35 -0500

The phrase, "Put yourself into the mind of your customer." has been beaten into every salesperson's brain more times than they can probably count.

Aggressive Marketing

Tue, 19 Jul 2016 12:44:56 -0500

Why do you want things you sell to exist? What is your reason to sell products? And how do you want to do it? What is the result in the long run?

What Product Managers Can Learn From Apple About How To Handle Cooling Products

Mon, 18 Jul 2016 09:55:06 -0500

Hot products is what all of us product managers really want. We want the product that we are responsible for to be the one that is flying off of the shelves. Although this may be a great fantasy for most of us, some of us do find ourselves in this situation. However, nothing lasts forever. What's a product manager to do when your once hot product starts to cool down?

5 Building Blocks of Your Perfect Buyer Persona

Fri, 15 Jul 2016 12:28:44 -0500

If you've been with us for any amount of time you know and I know that all good marketing is customer focused. The more you know about your best customer, the better you can communicate with them and the faster you can escort them through your funnel. The best way to identify your perfect customer is by creating what we call a buyer persona or a client avatar.

Why You Need A Sales Funnel In Your Life

Fri, 15 Jul 2016 12:26:46 -0500

If you're interested in growing your business and have been looking for a solution for any amount of time, you've most likely heard somebody mention funnels. If you aren't using lead generation and sales funnels in your marketing - you're throwing out a lot of time, energy and resources in your marketing efforts that most likely isn't giving your much of a return on your investment... am I right?

In Senior Care Marketing - Backing Your Messages With "Reality" Builds Trust

Wed, 13 Jul 2016 12:25:00 -0500

Just because you say "we really care" doesn't mean people searching for senior care will believe you. You have to earn people's trust by supplying proof of care, compassion and expertise. That means going beyond messaging and offering samples of your product... in other words, reality.

Four Tips to Increase Small Business Visibility (on a Budget)

Mon, 11 Jul 2016 13:57:47 -0500

Small and Medium sized businesses are increasing globally. In Trinidad, they number in the range of 18,000 to 25,000 firms, contributing to 30% of our nation's GDP. Despite this, US statistics state that over 50% of small businesses fail within the first year (1).