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Published: Thu, 08 Dec 2016 12:48:06 -0600


Research Leaders Should Promote Their Teams Inside the Company

Thu, 08 Dec 2016 09:15:06 -0600

In my role I have the privilege of speaking with corporate marketing research leaders across the country, and I've been curious about how they promote or "sell" their teams inside their companies. Every single director I've asked reports that they promote their teams in one form or another, to one degree or another, and for one reason or another. The importance of promoting internally became quite apparent quickly in each interview.

Hate Marketing? Change Your Attitude

Thu, 08 Dec 2016 07:43:06 -0600

I hear from business owners and entrepreneurs all the time: "I hate marketing" or "I'm no good at marketing." No wonder they struggle. Somehow, they've wrapped up marketing with some idea of smarmy, manipulative, annoying selling.

Moving Targets: Keeping Your Marketing Relevant in an On-The-Go World

Thu, 08 Dec 2016 07:07:52 -0600

The presence of mobile technology in our world is undeniable, but the sheer scope, or reach, of those devices is difficult to grasp with out some sort of quantification. Try this number on for size: Gartner estimates that 1.2 billion smartphones and tablets were bought worldwide in 2013.

The 5 Dumbest Things You Can Do With Logo Giveaways

Wed, 07 Dec 2016 13:11:31 -0600

Logo giveaways are one of the hallmarks of the exhibitor floor at any trade show or conference. For small business owners and marketers, those giveaways can be the best way to stay in front of the potential customer or client long after the show has ended and the booth has been packed up. But there are some things you shouldn't do when it comes to logo giveaways based on experiences of a promotional product company that deals with businesses handing out items on a daily basis.

Taking People-Based Marketing Offline

Wed, 07 Dec 2016 13:10:55 -0600

People-based marketing has been called the "biggest shift in marketing since digital" by Suneet Bhatt, the chief marketing officer of LiveIntent. People-based marketing allows you to shift your marketing target away from generalized data about a group and more toward the individuals in that group so you can provide the right message at the right time to the right person to cultivate the customer relationship and encourage the buying decision. What Is People-Based Marketing?

Why Umbrellas Are The Best Gifting Option For Promotional Activities

Wed, 07 Dec 2016 13:10:07 -0600

Umbrellas have been around for 3000 years and are a common sight, offering protection from the rain, snow and sunshine. It is only in recent years they have been adopted as the vehicle for promotional activity taken up by companies. Umbrellas offer protection and have been used symbolically in advertisements to convey this idea, be it health insurance or an all weather coat of paint protecting your home.

Why Golf Umbrellas Make Good Promotional Gifts For Business

Wed, 07 Dec 2016 13:09:43 -0600

Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.

How to Choose the Best Promotional Items

Wed, 07 Dec 2016 08:43:19 -0600

It's no secret that promotional items are a great way to promote and market your business. The question is... how do you choose the best promotional item? Learn more about choosing the best promotional item here.

Nursing Staffing Agency: Keeping Your Clients Once You Secure Contracts

Wed, 07 Dec 2016 07:09:15 -0600

The challenge facing many new or existing nursing staffing agencies is keeping your contracts with hospitals, nursing homes or long term care facilities once you secure a contracts. A lot of time and money is spent securing contracts so the last thing you want is to lose the business you worked so hard to do to acquire.

Umbrella Types You Can Choose For Your Promotional Needs

Tue, 06 Dec 2016 13:08:13 -0600

The truth is that any kind of umbrella can become a promotional umbrella when it in printed with a company logo and slogan. So many varieties of umbrellas are used for promotional purposes for brands and make some of the best items because they offer a larger surface for the messages to be imprinted as well as images. Compared to other small items that may be hard to notice, umbrellas offer better visibility for the brands as soon as they are popped open to offer needed shielding.

Umbrellas As A Safe Promotional Merchandise

Tue, 06 Dec 2016 13:07:35 -0600

What is promotional merchandise? They are used in marketing and marketing communication and usually contain the company logo. Items that can be used for promotional merchandise are many and imagination is the only limiting factor! Umbrellas, Tee-shirts, pens, calendars, diaries, glassware, crystal, mouse mats, the list is endless.

What Should One Look For In A Modern Umbrella

Tue, 06 Dec 2016 13:07:06 -0600

An umbrella is evocative of many thoughts and feelings. Let us put these in words - protection, bright colors, happiness on a rainy day, bobbing umbrellas on crowded avenues, awash with rain. Beach umbrellas gaily colored, flapping in the sea breeze, offering enough shade for drowsy sunbathers

What You Need To Remember When Using Umbrellas For Advertising Your Business

Tue, 06 Dec 2016 13:05:43 -0600

Umbrellas make very practical promotional items, especially because of their regular usage in keeping the rain out and shielding from the sun on a hot sunny day. Getting the custom umbrellas is not that hard today considering there are so many manufacturers that offer all types of umbrellas and have the know-how to ensure that you get the results that you are looking for in your advertising strategy. But choosing to use custom printed umbrellas is not just something that you do; you ought to be strategic with the choices you make so you are able to get the most from the approach.

Logo Printed Umbrellas - What Matters?

Tue, 06 Dec 2016 13:05:05 -0600

Logo printed umbrellas are generally umbrellas that are used by companies and businesses for advertising purposes. They can be given away as promotional gifts or they can be strategically placed in different locations where targeted audience is expected to gather or where it frequents. The umbrellas, whether they are rain umbrellas or parasols, are very functional because they offer a shield from harmful elements to individuals and groups of people depending on the size.

Promotional Umbrella Manufacturers - How Do You Choose The Best?

Tue, 06 Dec 2016 13:03:27 -0600

If you have chosen umbrellas as the perfect promotional items for your business, the next step would be to find a manufacturer who can deliver beyond your expectations. There are so many things that go into the custom umbrellas and your manufacturer should be of assistance in the process and ensure that your requirements are met. A research on your preferred manufacturer can go a long way in telling you whether the factory is best placed to process your order without any disappointment.

Promotional Umbrellas For A Better Reach

Tue, 06 Dec 2016 13:02:59 -0600

Promotion is a key element in conveying the benefits of your product or service to your customer or your employee. For employees, it provides motivation to stick to the company and continue working sincerely for it, while for customers; it is a tool for ensuring recall and loyalty.

Customized Promotional Golf Umbrella

Tue, 06 Dec 2016 08:52:52 -0600

An umbrella offers protection from the weather, whether it be rain, snow or the heat of the sun. Umbrellas have evolved in their design and uses to take on many shapes and sizes. The personal umbrella may be a stick umbrella or a three piece which can in its compactness fit into a handbag or briefcase. But the golf umbrella is a different animal.

5 Common Mistakes Businesses Make With Promotional Products

Tue, 06 Dec 2016 06:58:25 -0600

Promotional products can really expand the reach of your marketing efforts and keep your brand in the minds of your potential customers long after your initial touch point. However, many small businesses make mistakes with their promotional product that can end up having the opposite of the intended effects. Be a savvy marketer for your business and don't make these mistakes.

Do Free Gifts Really Help My Marketing Plan?

Tue, 06 Dec 2016 06:56:59 -0600

Unequivocally - yes! Free sells! It may be counter intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens.

5 Fall Marketing Tips to Make Your Customers Fall for Your Brand

Tue, 06 Dec 2016 06:56:54 -0600

The season is changing and so can your marketing strategies. Don't roll through the fall without trying a new spin on your campaign. Try one of these marketing tips to make your autumn marketing feel as fresh as pumpkin pie!

Developing Your Business-To-Consumer Marketing Strategy

Mon, 05 Dec 2016 15:01:18 -0600

No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power.

Building Trust and Relationships With Your Marketing Efforts

Mon, 05 Dec 2016 15:01:15 -0600

Have you ever met a client that said, "I feel like I already knew you"? That's the kind of rapport you want to build before your potential clients ever pick up the phone or reach the front door of your office. How do you do it?

Get Covered From Competition And Weather Elements Using Promotional Umbrellas

Sat, 03 Dec 2016 06:29:06 -0600

Custom printed umbrellas are great marketing tools and lots of brands are going for them to expose their products and services. With competition ever rising in the market, your company remains as good as the efforts you put into keeping it relevant to the market. Giving away free items and corporate gifts is one of the best approaches you can use, but there are so many other options you can consider as well.

What You Need to Know About Marketing to Millennials

Fri, 02 Dec 2016 11:50:56 -0600

Millennials comprise a significant percentage of your market these days. This young generation is three times larger than Generation X and bigger still than the Baby Boomer generation. As the Baby Boomers retire and the Millennials assume more workplace leadership roles and decision maker positions with buyer power, it's more important than ever to understand the upcoming generation and how to market in a way that will speak to them.

Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

Fri, 02 Dec 2016 11:50:53 -0600

The holidays are upon us again. It's the time of year for good cheer and some creative marketing ideas to end your year right. If you've been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business: Create a personalized calendar to gift your clients.

Marketing Agencies Have Coordination With Companies To Reach The Goal

Fri, 02 Dec 2016 08:54:53 -0600

Getting help from marketing agencies in every step proves the increased revenue. Choose the correct agency to reach the proper goal. This article will help you to get the ideas in that context.

Sales Tips to Take Your Marketing to the Next Level

Fri, 02 Dec 2016 06:58:40 -0600

As marketers, we sometimes distance ourselves from the "sales" mentality. As if being in sales is somehow tainted, probably from images of used car salesmen. But the truth of the matter is that as marketers, we are the front line for sales relationships with our customers.

Is Your Marketing Message Too Complex?

Fri, 02 Dec 2016 06:57:35 -0600

Getting your message across to your customers is an essential skill in marketing your business. Where many small businesses fall short is telling the consumer too much. If your marketing message is too complex, you'll lose the attention of your potential customers before you ever get them through the door.

Is Your Marketing Plan Agile?

Fri, 02 Dec 2016 06:56:44 -0600

Do you think you have a great marketing plan? Are you ready to change it up quickly and successfully? In today's fast-paced world, slow moving marketing plans can turn into unwieldy beasts that end up hindering the purposes they set out to serve.

5 Essentials To Build A Survey

Thu, 01 Dec 2016 08:57:14 -0600

What essentials do you need to gather specific data, analyze and produce unique research? There are 5 key areas to focus on when creating a survey.

How Can Drip Marketing Help Your Small Business?

Thu, 01 Dec 2016 06:58:06 -0600

Drip marketing is an effective strategy to keep your brand in front of your potential customers until they are ready to commit to the buying decision. Staying at the forefront of your customers' minds is always a challenge. Drip marketing is a great technique to keep you there.

5 Creative Marketing Tips for the New Year

Thu, 01 Dec 2016 06:54:46 -0600

Ring in the new year with some new ideas for your marketing efforts. We've compiled a list of five top marketing tips to get you started fresh.

Effective Marketing Strategies for Your Small Business

Thu, 01 Dec 2016 06:53:18 -0600

As mobile devices become more prevalent, the marketing landscape is changing dramatically. Consumers no longer trust or look to older forms of marketing such as TV or print ads. The Changing Marketing Landscape - Through internet search and social media, consumers are in greater control over the information they receive every day.

Best Marketing Practice: Show, Don't Tell

Thu, 01 Dec 2016 06:51:34 -0600

Remember back to high school English class? When your teacher reviewed your essays and said show don't tell for whatever you were trying to describe. Well, she knew a thing or two that would help your marketing efforts today.

Calculating the Cost of Patient Acquisition and Retaining Patients

Wed, 30 Nov 2016 09:38:28 -0600

This article shows how to calculate the cost of patient acquisition and retention. The numbers will never be perfect, but will give doctors and managers a good idea of their costs. The article also talks about ways to retain patients.

Tips for Creating a Flyer for Your Carpet Cleaning Biz

Wed, 30 Nov 2016 08:03:52 -0600

There are many different ways to gain new customers as long as you are willing to put time and effort into getting the word out to your prospects. You will find that in your slow season you will have to put out extra efforts to achieve results.

How To Build Brand Buzz at Trade Shows With Giveaways

Wed, 30 Nov 2016 07:00:28 -0600

It's a new year with another lineup of trade shows probably already on your calendar. This is the year to try something new to promote your brand. Find a way to stand out among the lines of exhibitors at trade shows by creating buzz with your trade show giveaways.

3 Wow-Factor Marketing Techniques You Can Use Today to Increase Brand Awareness

Wed, 30 Nov 2016 06:59:11 -0600

Need the perfect strategy to boost your marketing efforts right now? Try one of these techniques today to turn your bland marketing into the unique marketing ideas that your audience will latch onto and remember you for.

3 Ideas to Make Your Summer Marketing Sizzle

Tue, 29 Nov 2016 15:37:10 -0600

We all get stuck in a rut sometimes, but with the beginning of a new chapter, you can use the energy of longer, warmer days to shake up your enthusiasm for marketing your small business. Try these three tips to take your marketing to the next level.

Why the Need to Build Relationships Is a Myth

Mon, 28 Nov 2016 13:37:52 -0600

The assumption of the need to build relationships has been an integral part of the selling process. Yet the reasons for doing so are no longer valid, and indeed have become manipulative. Read why, and what to use in its place.

The Definitive Guide to Referrals for Professional Advisers

Mon, 28 Nov 2016 07:29:07 -0600

In this 3,500 White Paper, Paul outlines everything you need to do to achieve a proactive referral system that will bring in a consistent supply of new leads for your professional services business. Whether you're an Independent Financial Adviser, a mortgage broker, a solicitor, accountant, wealth manager or consultant.

5 Lessons of Neuroscience to Improve The Performance of Content Marketing

Fri, 25 Nov 2016 09:45:27 -0600

Consumers expect brands that offer higher quality items, give them value and above all do not try to sell the bike. In addition, that is where content marketing comes in. In an item, brands can concentrate all that consumers want and do besides get their messages.

Customers Process Photos 60,000x Faster Than Text

Wed, 23 Nov 2016 10:38:05 -0600

According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. So what does that mean for catalog design? Here are 3 ways to use dramatic, show-stopping images to create more compelling catalogs that create an emotional connection with the consumer.

6 Mobile Marketing Trends Every Small Business Needs To Know About

Tue, 22 Nov 2016 14:43:45 -0600

Mobile usage is growing and as a result new and innovative means for utilising these devices are constantly being developed. Smart devices exist to make our lives easier and offer new and exciting possibilities. Grow your business effectively and take advantage of mobile marketing trends now before it's too late.

Mistakes That Are Killing Your Marketing Campaign

Tue, 22 Nov 2016 09:53:51 -0600

Marketing is like a campaign that never stops building your audience. It gives wings to your business, so, you can fly in the market competition as higher as it is possible.

4 Content Marketing Trends for Business Owners in 2017

Mon, 21 Nov 2016 10:21:31 -0600

As we approach 2017, it's interesting to think about where we're headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what's ahead but in today's fast-changing world, what does that look like?

Techniques For Mounting A Successful Mobile Marketing Campaign

Thu, 17 Nov 2016 07:11:50 -0600

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Four Things Criminal Minds Can Teach Us About Inbound Marketing

Tue, 15 Nov 2016 13:53:55 -0600

Criminal Minds is a police procedural crime drama that follows the FBI's Behavioral Analysis Unit (BAU) as they travel the US helping local law enforcement catch various criminals through behavioral profiling. Criminal Minds differs from many procedural dramas by focusing on profiling the criminal, called the unsub or "unknown subject", rather than the crime itself. Profiling the Unsub When the BAU arrive their location, they ask the local law enforcement questions, they visit the crime scene, talk to witnesses (if any), and talk to people that knew the victim(s).

Tips & Tricks for Buying Cleaning Contracts

Mon, 14 Nov 2016 13:33:07 -0600

Acquiring constant work is every business's dream and important for your cash flow. This can be accomplished many different ways, one being connecting with customers who need your services on a regular bases.

6 Tips for Providing Useful Feedback to Your Graphic Designer

Wed, 09 Nov 2016 14:45:08 -0600

Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh your two perspectives together, which some may find difficult. And that's... okay.

3 Big Mistakes to Avoid When Advertising Your Services

Tue, 08 Nov 2016 08:24:07 -0600

There are tons of service providers online nowadays. Sadly most of them are simply craps. This article teaches you how to pick the good ones.

Top Secret Ideas to Create Profitable Lead Nurturing Campaigns

Fri, 04 Nov 2016 08:36:16 -0500

Lead nurturing is a process that develops relationships with your consumers by focusing on marketing and communications. Lead nurturing helps to build a brand identity by strengthening your branding efforts. Lead nurturing listens to the needs of your potential consumers and what they desire overall. You can think of lead nurturing as the nurturing of your potential stream of clients. Not all lead nurturing campaigns are created equal. If you wish to succeed, you need some real tricks up your sleeve. Here are some top secret ideas to create profitable lead nurturing campaigns that sell and make a lasting impression.

Digital Marketing and Its Impact on Consumer Perception

Fri, 04 Nov 2016 07:18:38 -0500

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.

How to Do Marketing for Business - Marketing Revolution

Wed, 02 Nov 2016 07:16:39 -0500

From selling soap to birthing a baby, to getting connected to the dear departed, it's all about technology! And one of the marvels of the internet is being able to influence the masses, to achieve those goals in a measurable way. This, in effect, is digital marketing, a key, emerging, dynamic and continually evolving field.

Referral Marketing Is Income Producing Retirement

Tue, 01 Nov 2016 07:40:45 -0500

One client often creates inspiration for me, because she asks such simply marketing questions. Recently her business model has changed and she's looking for a new market. In her usual 'test the waters' mode, she asked me if everyone was doing financial and money management. I said, "Yeah, find something you do better."

How To Write An RFP To Catch the Eye of The Best Advertising Agencies

Mon, 31 Oct 2016 08:38:16 -0500

So you own a small business, and you have decided it is finally time to establish a relationship with an advertising agency. You have decided the next logical step involves the creation of an RFP, or a Request for Proposal, but that is as far as you have gotten. An RFP can be a very helpful tool when written correctly. Thankfully, there are some great tips out there to help you plan a solid report. Take a look at the following to help you get started today:

The Benefits of Having Many Skills in the Marketing Industry

Thu, 27 Oct 2016 08:11:53 -0500

Marketing is the industry where you show off the product or service you offer. In a sense, marketing is what you use to advertise your business. If you think about it, as a marketer you are capable of many skills without even realising it. Does this benefit your marketing company?

Marketing Main Street - Small Town Business Solutions

Wed, 26 Oct 2016 13:34:53 -0500

You can put your business on the map in your hometown, and on mobile media with a good website, but how do you market that site? How you market your website determines the ultimate feasibility of creating something more than a 'brochure online'. And marketing your business with 85% of all buyer decisions coming from social media influence will make a difference between ultimate success and failure. What's your profit goal?

Impact Investing

Tue, 25 Oct 2016 10:14:09 -0500

These are investments made into organisations, companies and funds with the intention to generate a measurable, beneficial social or environmental impact along-with a sustainable financial return. These are typically "for-profit" businesses as against philanthropic and not-for-profit social enterprises. Their mission is to create a more inclusive environment with the haves and the have-nots of the world getting equal access to opportunities in all domains of life.

Marketing Trends To Follow In 2017

Tue, 25 Oct 2016 08:45:59 -0500

A business without marketing is like driving with your eyes closed. It's because if you can't tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects.

How Do You Rise Above Your Competition?

Mon, 17 Oct 2016 10:19:22 -0500

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don't have competition is unbelievably small. Ironically, many people think that they don't have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?

Practical and Fun Way to Promote Your Business

Mon, 17 Oct 2016 10:05:27 -0500

It is important to get your business name seen often. It allows customers to always think about you when they need something in the future. This is a simple but effective way to get repeat business.

Writing Tools to Get Your Business Recognised

Mon, 17 Oct 2016 10:03:48 -0500

The days of using pen and paper aren't gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer.

Market Survey: The Best Way of Exploring The Marketing Potential in Leatherwork

Mon, 17 Oct 2016 09:23:11 -0500

The success of all activities in Leatherwork is largely dependent on the market. It is therefore very prudent on the part of workers in the area of Leatherwork especially producers and traders of leather products to conduct a thorough market survey to find out whether the intended product will meet the demands of the market.

Small Business Tips: Marketing to CFOs

Fri, 14 Oct 2016 14:06:43 -0500

Your objective, in marketing to CFOs, is to stand above the "chatter" with a consistent message across all channels that speak to their needs. In the end, it's all about personal relationships when it comes to marketing to CFOs.

Don't Fall for the Font Frenzy

Thu, 13 Oct 2016 08:26:19 -0500

Should you use all those fonts on your computer in your marketing communications materials? This article explains why too many fonts is a bad idea... and which fonts you should use more often.

Newsletters - A Lead Source for Your Business

Wed, 12 Oct 2016 11:01:07 -0500

In small business marketing, the cost of advertising is comparatively small and is paid for by the small business. Your job is to look for a market to promote to that will react to you positively so you may earn an income in return. Newsletters may draw in leads to your business. Individuals tend to purchase from authorities in their field. For example, a business may be more disposed to hire a consultant who authors an e-zine than one that simply advertises online.

Market Research in a World of Connected Data: 3 Tips to Always Remember

Wed, 12 Oct 2016 10:02:01 -0500

In a data-connected world, it is impossible to sell your product or service without a market research. Here we give you things to always remember.

How to Turn Business Events Into Content for Successful Content Marketing

Wed, 12 Oct 2016 09:37:00 -0500

In a world where businesses seem to be falling over themselves to capitalize on content, one cannot simply hope to pull an enviable traffic to their business website with a mere handful of great write-ups. A constant stream of good quality content needs to be flowing for consistent results. But how does anyone keep generating quality content forever? Find out.

A Small Or Midsized Company Marketing Communications Audit - Improving ROI For The Year Ahead

Tue, 11 Oct 2016 07:24:05 -0500

With another new year approaching, you're probably even more concerned than usual about developing your marketing communications strategy and plan. And who wouldn't be, with sluggish economic growth, turbulent financial markets, unknown fallout from Brexit, and the exhausting and uncertain election season. We believe that now is the perfect time to take a step back and consider a more thorough evaluation of your program through the use of a marketing communications audit.

Guidelines to Create Quality Logo Designs

Mon, 10 Oct 2016 10:11:28 -0500

Ask as many questions as you can to come up with a good design. If you accept a client's new logo design project, one of the first steps you need to do is to gather the information about the company, including their type of business, audience they want to target, their goals and how they want viewers to perceive them through their branding. Most designers make use of an online form to ask a couple of questions, whereas others do this by means of a phone call or email.

Reactivating Lost Patients

Fri, 07 Oct 2016 14:42:44 -0500

What if you are working to keep your patients returning but some are being lost? This article gives you ideas on ways to reactivate them.

Why Facebook Is Essential to Marketing

Thu, 06 Oct 2016 15:16:44 -0500

One question on Quora asks: why is Facebook essential to B2B marketing? Actually, Facebook is an insanely powerful tool in B2B Marketing (likewise in B2C). Facebook has 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users - that is the rough estimate of possible prospects in B2C.

Benefits of Banner Printing

Wed, 05 Oct 2016 11:26:46 -0500

Banner printing solutions have been used by companies for years. This type of print solution enables you to create a unique banner to promote your company that you can use for all types of events to ensure you attract your audience and boost your brand.

Are You Attracting the Wrong Clients?

Mon, 03 Oct 2016 09:04:29 -0500

It's easy to get tied up in the idea of attracting any new client rather than focusing on attracting the right clients to your business. It's true that when you first get started as an online marketing manager you might take clients who are less than ideal just to get your foot in the door. That may have worked for you in the beginning but now you want more. How can you avoid continuing to attract the wrong clients once you've established your business?

How to Get the Most Out of Your Partnership With Your PR Agency

Fri, 30 Sep 2016 10:26:09 -0500

Brand Inc shares ways to get the most out of a partnership with a PR agency. Through trust and communication, PR agencies can establish long-standing, positive relationships with their partners.

Blogging: A Powerful Tool With Endless Possibilities For Pharma Businesses

Fri, 30 Sep 2016 07:30:23 -0500

Blogging is an online platform that allows pharma companies to share product information more frequently than regular websites. This sharing of information can be done in a controlled environment that could ensure regulatory compliance when necessary. Patient education and informational articles provide value to online viewers who explore the internet for insights on specific health topics.

Tips If You Are Looking for a Career As an Exhibition Designer

Thu, 29 Sep 2016 08:17:01 -0500

Exhibition designers are responsible for coming up with unique an creative stand designs for clients. The clients use these stands to attract clients when they are taking part in trade shows and exhibition around the world.

5 Reasons Why Every Small Business Should Use Digital Signage

Wed, 28 Sep 2016 10:01:34 -0500

The article summarizes the significance and usage of digital signage. It offers five reasons why every local and small business should use digital signage in order to attract more potential customers.

What Is Audience Definition And Why Should You Care?

Tue, 27 Sep 2016 07:34:53 -0500

Businesses today face the fiercest competition than in any other time in history. Our technological advancements and global connectivity have created larger global markets and have pit successful businesses against each other all in an attempt to gain market dominance. The internet has revolutionized the way we do business and social media outlets and applications are streamlining the paths from marketers to customers. While this all seems beneficial, and it is, it can also be a slippery slope of doom for unprepared businesses. Defining your market segment and capitalizing on it using all the resources available takes strategies and foresight that cannot simply be outsourced to any advertising company. What is audience definition and why should you care? Read on.

5 Must-Have Marketing Tools in 2016

Mon, 26 Sep 2016 09:11:22 -0500

Success in procuring the target market through internet marketing only goes to that business which is best in manipulating the primary inbound marketing channels to get maximum visibility and leads. As marketers today, we're lucky for having countless and minimal cost tools to give all the insights about clients, rivals, and market. These online tools enable to communicate with automated, relevant real-time communication incorporated across digital and traditional marketing tools.

Three Points to Consider When Making a Great Inbound Sales Strategy for Your Digital Marketing

Fri, 23 Sep 2016 15:27:54 -0500

Outbound sales marketing does not really create anything specific for digital marketing. Inbound sales promotion should be capitalized further with great content e.g. SEO writing and infographics.

Eight Must-Use Tips for Hospitality Marketing

Fri, 23 Sep 2016 14:18:57 -0500

Are you looking for useful tips for hospitality marketing? If so, you've come to the right place. We have eight practical and easy-to-follow tips for making the whole process easier.

How To Craft An Effective Landing Page

Fri, 23 Sep 2016 14:15:30 -0500

Achieving high search engine rankings can double and even triple your traffic which can result in more leads and sales for your business. When starting a business there's a lot to think about and organize.

4 Ways to Track Your Sign and Banner Performance

Thu, 22 Sep 2016 10:37:15 -0500

Have you ever wondered if all the money you pour into marketing signage and banner stands really benefits your business? Sometimes, it can seem difficult to justify the cost of these graphic displays when we don't really know if we're selling more product and providing more services because of them. This article will help you incorporate different tracking strategies into your sign designs that will allow you to track what is working and what is not.

What Is A Target Market?

Mon, 19 Sep 2016 08:04:52 -0500

The focus of the marketing messages that you send out can define the target. That's putting the cart before the horse. But when you define the people you want to reach, you can then customize the messages that have the best chance of getting through to them despite all the "noise" in which we're each immersed on a daily basis.

9 Facts About Commercial Printing You Probably Didn't Know

Mon, 19 Sep 2016 07:59:44 -0500

From postcards to greeting cards to business cards and more, there's no shortage of uses for a commercial printing service. There is also no shortage of fun facts about the industry that most people have never heard of.

Target Markets - Food

Mon, 19 Sep 2016 07:54:19 -0500

Understanding what and how your current and prospective clients eat is very important. It can help in creating a detailed profile of your ideal customer. It can help you determine your target market, even if you're not promoting food or restaurants.

How Being a PokeStop Can Increase Your Business

Wed, 14 Sep 2016 14:06:14 -0500

Pokemon GO is the latest video game craze sweeping the world. Real-life locations including many businesses have become in-game locations called "Pokestops." This article offers an explanation of how that status can be used to drive local visibility and passing trade.

How the Billionaire Founder of Tesla and PayPal Can Grow Your Practice Despite Competition

Tue, 13 Sep 2016 15:32:32 -0500

If there are lots of clinics around you and you are struggling to capture the amount of new patients you want every month because of it, then it's critical that you develop the appropriate strategy to deal with that threat now before it gets worse. Here are 2 of those strategies with some insight from Elon Musk, found of Tesla, PayPal and Space X...

5 Mistakes to Avoid in B2B Marketing

Tue, 13 Sep 2016 10:45:07 -0500

1. Lack of Relationship with the customers: Relationships are one of the most important things that money can't buy. Building relationship with the customers is the crucial thing in business for ongoing revenue.

How To Use Joint Venture Partners To Grow Your Company

Tue, 13 Sep 2016 09:48:23 -0500

Joint venture marketing strategy is your short cut to getting your product or service in front of more people in a fraction of time it would take you to create the same customer base yourself. A joint venture is when you are giving permission to use other people's customers to get new business. This means that you get the cooperation of the businesses that acquired the customers in the first place and that the relationships you create with your partner is win -win.

Marketing Is Important, Right From The Start

Mon, 12 Sep 2016 08:04:17 -0500

One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this?

Increase New Patient Bookings From the Front Desk

Wed, 07 Sep 2016 13:48:51 -0500

How many bookings do you get out of 10 new patient calls? If it's not a high number, chances are these 3 things are keeping you from extra new patients every month, costing you time and money.

Innovating Your Business - The Power of the Brand

Fri, 02 Sep 2016 14:34:26 -0500

Remember back in the 1970's when generic grocery items were all the rage? The packaging was stark white with black lettering revealing the contents of the package. There's a reason generic products went away.

Crafting a Successful B2B Marketing Strategy

Fri, 02 Sep 2016 08:18:49 -0500

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research's phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.

Premium Luxury Unique Business Cards

Thu, 01 Sep 2016 13:37:49 -0500

Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique premium business cards.

Different Strategies to Make Taxi Platforms More Profitable

Thu, 01 Sep 2016 10:50:11 -0500

For any business, marketing is an important part to acquire, maintain and increase customer base that results in higher profitability. If a company is not having a satisfied pool of customers, they are not going to survive in the industry, no matter how much they spend to market their services. Likewise, taxi companies are required to pay special attention on their marketing because the competition is quite tough and less focus on marketing can make them lose the customers.

The Influence of Psychology in Marketing

Thu, 01 Sep 2016 09:27:09 -0500

When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed.

Better Marketing: See Yourself Through Their Eyes

Thu, 01 Sep 2016 08:29:30 -0500

Things that matter to you and the others inside your company rarely mean as much to the outside world. Your customers don't care about internal politics and divisions, so don't subject them to those issues. Instead, present your company the way they want to see you!