Published: Fri, 30 Sep 2016 02:00:25 -0500
Thu, 29 Sep 2016 08:17:01 -0500Exhibition designers are responsible for coming up with unique an creative stand designs for clients. The clients use these stands to attract clients when they are taking part in trade shows and exhibition around the world.
Wed, 28 Sep 2016 10:01:34 -0500The article summarizes the significance and usage of digital signage. It offers five reasons why every local and small business should use digital signage in order to attract more potential customers.
Tue, 27 Sep 2016 07:34:53 -0500Businesses today face the fiercest competition than in any other time in history. Our technological advancements and global connectivity have created larger global markets and have pit successful businesses against each other all in an attempt to gain market dominance. The internet has revolutionized the way we do business and social media outlets and applications are streamlining the paths from marketers to customers. While this all seems beneficial, and it is, it can also be a slippery slope of doom for unprepared businesses. Defining your market segment and capitalizing on it using all the resources available takes strategies and foresight that cannot simply be outsourced to any advertising company. What is audience definition and why should you care? Read on.
Mon, 26 Sep 2016 09:11:22 -0500Success in procuring the target market through internet marketing only goes to that business which is best in manipulating the primary inbound marketing channels to get maximum visibility and leads. As marketers today, we're lucky for having countless and minimal cost tools to give all the insights about clients, rivals, and market. These online tools enable to communicate with automated, relevant real-time communication incorporated across digital and traditional marketing tools.
Fri, 23 Sep 2016 15:27:54 -0500Outbound sales marketing does not really create anything specific for digital marketing. Inbound sales promotion should be capitalized further with great content e.g. SEO writing and infographics.
Fri, 23 Sep 2016 14:18:57 -0500Are you looking for useful tips for hospitality marketing? If so, you've come to the right place. We have eight practical and easy-to-follow tips for making the whole process easier.
Fri, 23 Sep 2016 14:15:30 -0500Achieving high search engine rankings can double and even triple your traffic which can result in more leads and sales for your business. When starting a business there's a lot to think about and organize.
Thu, 22 Sep 2016 10:37:15 -0500Have you ever wondered if all the money you pour into marketing signage and banner stands really benefits your business? Sometimes, it can seem difficult to justify the cost of these graphic displays when we don't really know if we're selling more product and providing more services because of them. This article will help you incorporate different tracking strategies into your sign designs that will allow you to track what is working and what is not.
Mon, 19 Sep 2016 08:04:52 -0500The focus of the marketing messages that you send out can define the target. That's putting the cart before the horse. But when you define the people you want to reach, you can then customize the messages that have the best chance of getting through to them despite all the "noise" in which we're each immersed on a daily basis.
Mon, 19 Sep 2016 07:59:44 -0500From postcards to greeting cards to business cards and more, there's no shortage of uses for a commercial printing service. There is also no shortage of fun facts about the industry that most people have never heard of.
Mon, 19 Sep 2016 07:54:19 -0500Understanding what and how your current and prospective clients eat is very important. It can help in creating a detailed profile of your ideal customer. It can help you determine your target market, even if you're not promoting food or restaurants.
Wed, 14 Sep 2016 14:06:14 -0500Pokemon GO is the latest video game craze sweeping the world. Real-life locations including many businesses have become in-game locations called "Pokestops." This article offers an explanation of how that status can be used to drive local visibility and passing trade.
Tue, 13 Sep 2016 15:32:32 -0500If there are lots of clinics around you and you are struggling to capture the amount of new patients you want every month because of it, then it's critical that you develop the appropriate strategy to deal with that threat now before it gets worse. Here are 2 of those strategies with some insight from Elon Musk, found of Tesla, PayPal and Space X...
Tue, 13 Sep 2016 10:45:07 -05001. Lack of Relationship with the customers: Relationships are one of the most important things that money can't buy. Building relationship with the customers is the crucial thing in business for ongoing revenue.
Tue, 13 Sep 2016 09:48:23 -0500Joint venture marketing strategy is your short cut to getting your product or service in front of more people in a fraction of time it would take you to create the same customer base yourself. A joint venture is when you are giving permission to use other people's customers to get new business. This means that you get the cooperation of the businesses that acquired the customers in the first place and that the relationships you create with your partner is win -win.
Mon, 12 Sep 2016 08:04:17 -0500One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this?
Wed, 07 Sep 2016 13:48:51 -0500How many bookings do you get out of 10 new patient calls? If it's not a high number, chances are these 3 things are keeping you from extra new patients every month, costing you time and money.
Fri, 02 Sep 2016 14:34:26 -0500Remember back in the 1970's when generic grocery items were all the rage? The packaging was stark white with black lettering revealing the contents of the package. There's a reason generic products went away.
Fri, 02 Sep 2016 08:18:49 -0500For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research's phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.
Thu, 01 Sep 2016 13:37:49 -0500Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique premium business cards.
Thu, 01 Sep 2016 10:50:11 -0500For any business, marketing is an important part to acquire, maintain and increase customer base that results in higher profitability. If a company is not having a satisfied pool of customers, they are not going to survive in the industry, no matter how much they spend to market their services. Likewise, taxi companies are required to pay special attention on their marketing because the competition is quite tough and less focus on marketing can make them lose the customers.
Thu, 01 Sep 2016 09:27:09 -0500When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed.
Thu, 01 Sep 2016 08:29:30 -0500Things that matter to you and the others inside your company rarely mean as much to the outside world. Your customers don't care about internal politics and divisions, so don't subject them to those issues. Instead, present your company the way they want to see you!
Wed, 31 Aug 2016 10:19:59 -0500Innovation is always the key to success for any small business. In this case study, we'll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.
Tue, 30 Aug 2016 07:47:06 -0500It is normal for people to wonder why marketing is important for their business. Commonly, owners would occasionally post their services for people to see on social media. This won't necessarily get your product on the market. Here is why a marketing plan is important and what you can use in yours.
Mon, 29 Aug 2016 11:32:03 -0500Do you think people still pay attention to TV ads or like to attend a call from some random telemarketer? Or can you force people to buy your products and services? Well, the answer is a big NO. The world has become excessively busy and does not like to be annoyed.
Mon, 29 Aug 2016 10:12:25 -0500When someone mentions UPS to you, what do you generally think of? Probably one of their brown trucks that we see everywhere or perhaps it is one of their delivery employees dressed head-to-toe in their traditional brown uniform. However, this may all be changing. The product managers at UPS believe that they have seen the future and it's all about 3D printing.
Mon, 29 Aug 2016 09:04:04 -0500Here's a novel idea: let readers earn rewards points every time they forward a newspaper article to a friend or blog about a story they read in the paper. The points could be redeemed for a panoply of things beyond newspaper subscriptions and free ads, such as to cover eBay seller listing fees, travel incentives, or website design and hosting... the ideas are endless. Papers shouldn't think about doing it all themselves. Rather, they would form alliances with non-competing service providers to deliver the rewards. Seems like a win-win-win all around.
Mon, 29 Aug 2016 08:19:24 -0500I believe that you, like me, want to serve the world and change it in your own way. Don't you really just want to bring everyone more into the light, whatever that might mean to you? You don't have to persuade someone that she's in darkness and in fear in order to bring her more into the light.
Mon, 29 Aug 2016 07:54:32 -0500In broad terms, advertising is buying space in promoted media, or someone else's space. But what if you wrap your vehicle?
Thu, 25 Aug 2016 10:04:35 -0500It's 2016, and a majority of people are shifting from their regular 9-5 job to opening a business of their own. But only a few of them are able to make it big. For some, opening a business and keeping their clients happy can prove to be challenging. So what are some of the small business strategies that could help newbies establish a long term successful business career? Let's know further.
Wed, 24 Aug 2016 14:55:55 -0500Content, Content, Content... it's the new buzz word in marketing circles these days. Since Social Media isn't living up to its claims for many companies, they are looking for the new "silver bullet"... which now happens to be "Content Marketing or Content Management." Is it the new found Promised Land for marketing? I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that "Content Marketing" is actually just a "TOOL" with a Bigger Purpose if used correctly. Like many of the other traditional, digital, and social media "tools" already being used, this one can fit into the same category... THINK DIFFERENTLY. Start with the concept that generally, "Marketing ruins everything." The point I want to make is that when marketing gets a hold of "a new thing (tool)" they tend to do two things to it... over use it and use it incorrectly. Content Marketing probably won't be any different so it will follow the same path at some point in the future... unless you treat it differently. If you think of Content Marketing as a "tool" you are missing the point and its value.
Wed, 24 Aug 2016 08:59:55 -0500A marketer's personal ethics sometimes influences the overall ethical policy of the company and vice versa. Let's take a look at some issues related to Ethical marketing.
Wed, 24 Aug 2016 07:09:32 -0500We know we're living in a world where the line between philanthropy and business is being blurred. Fortunes greater than we have ever seen in human history are being made. A lot of it has to do with technology and how we relate and interact with it. One of those companies that many in the business and nonprofit sectors know well is Salesforce.
Tue, 23 Aug 2016 14:55:11 -0500If you are willing to know some of the best event marketing methods, you might search up the internet and know the entire ifs and buts of event marketing and management, but it's better to understand the experiences first. When it comes to marketing tips for events, you don't need to follow the old rules that are no longer applied but should go out to search for better experiences to work for your event.
Tue, 23 Aug 2016 08:26:52 -0500There are two types of players in every market that are responsible for keeping the market lively and attractive - Market leader and Market follower. The market leader is the player to introduce new ideas and dimensions while, market follower adopts what has been introduced or is already prevailing in the market. One of the distinguishing factors between the two players is the customer base.
Mon, 22 Aug 2016 13:33:58 -0500As the dog days of Summer come to an end, it's time to ramp up your business plans for Fall. There's no better time than now to put things into high gear. After reading this list of practical ideas you will be able to get back to business armed with great ideas and inspiration to help you finish the year on a high note.
Mon, 22 Aug 2016 10:42:12 -0500So how do you feel about the snack foods made by the Hostess company: Twinkies, Ho Hos, Ding Dongs, etc.? I must confess that these days I get a little overwhelmed when I think about just how rich they are; however, in my childhood I suspect that I ate more than my fair share! The Hostess company has had a rough few years, but now they are back. Their product managers have the task of trying to figure out where the company needs to go now.
Fri, 19 Aug 2016 13:24:53 -0500There is so much talk today about "INFLUENCERS" and how companies need to build up an army of these people to help promote their brand. Is it real or the right thing to do? Should you invest money into this strategy and marketing tactic? Allow me to offer maybe a different perspective for you to consider before you dive into this approach. I think it is important to clear up something that is often confused... the difference between an INFLUENCER and an ADVOCATE. Sometimes these words get used interchangeably and to me they are very different people. A KEY DIFFERENCE between an Influencer and an Advocate is the DEGREE OF TRUST. Having both is great... but if you only want one strategy, my recommendation is to build an ADVOCATE STRATEGY for your organization. This has many aspects to it with the end goal to provide such an incredible experience that your audience can't wait to tell others about you. An Advocate is the highest level on the "Relationship Pyramid"... the pinnacle.
Fri, 19 Aug 2016 11:38:10 -0500In today's highly competitive and expanding global marketplace, the need to have a strong B2B marketing strategy is certainly high. With the increasing impact of digital content and properties on B2B decision-makers', it becomes necessary for your brand to frame a B2B marketing strategy that addresses both traditional and new emerging opportunities. Developing a B2B marketing strategy is very important, but it is not a cake walk.
Fri, 19 Aug 2016 07:16:18 -0500Visibility is the key to success for any new or existing commercial entity. In fact, banners and display systems should be a part of any traditional advertising or marketing campaign. Whether for storefronts or exhibitions, banners are a great way to establish brand validity, awareness, and higher visibility in any respective niche, sector or industry.
Thu, 18 Aug 2016 14:31:41 -0500Life is about always doing your best and swinging for the fences knocking those curve balls out of the park. It's Murphy's law at its best. And it's best to plan for contingencies, for setbacks and be ready to roll with tides. Those we just a few lessons Dad taught me.
Thu, 18 Aug 2016 09:46:42 -0500Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues. This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.
Thu, 18 Aug 2016 07:23:39 -0500As a salon owner, you have the benefit of running your own business, setting your own hours and working to earn unlimited profits. Unfortunately, you also have the pressure of high overhead costs and the struggle of surviving in an incredibly competitive market. The good news is that there are a number of ways that you can make your store standout. This way, when people need the services you provide, they are more likely to work with you, rather than other businesses in your area.
Thu, 18 Aug 2016 07:19:04 -0500As a new company owner, it is important to display your wares in highly visible places so you can attract both prospective clients and potential investors. While they may seem a bit intimidating at first, events like these provide the perfect opportunity for you to build your brand and educate your guests on the goods that you sell. If you are preparing for your first big trade show or other marketing event, the following tips will help you make the best possible impression.
Wed, 17 Aug 2016 14:20:25 -0500Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions - like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action.
Wed, 17 Aug 2016 09:22:34 -0500Discover how to build a massive email database with these 11 point checklist. Learn how to capture email addresses of prospects and build a relationship with them.
Tue, 16 Aug 2016 09:35:38 -0500Discover how to create a lead magnet. Lead magnets will help you acquire new customers.
Tue, 16 Aug 2016 08:52:23 -0500This article is all about Movement Marketing. I share marketing ideas designed to help you and your business succeed.
Tue, 16 Aug 2016 06:40:58 -0500When I get an e-mail, request, invitation, social media inquiry, or a host of other things, what causes me to simply hit the DELETE key rather than reading on? There are THREE MAIN REASONS I find in talking to most people as well as my own actions... I think you will be able to relate to one or more of these yourself. 1. TIME... I READ ON when you either save me or not waste my most valuable asset today... TIME (over 70% according to a recent Forrester Research report). 2. RELEVANCE... My second most important criteria is whether this is something that will HELP ME in some way or IMPROVE MY LIFE. 3. RECOMMENDATION... This has become the most powerful means by which we do filtering after I have made it past #1 an #2 above... does someone I TRUST recommend this or not. If you focus on these three areas, you can't go wrong. Your audience will give you high percentages of both reading and sharing... they will READ ON.
Mon, 15 Aug 2016 10:51:02 -0500Any salesman will tell you: the key to making a sale is to make the customer happy. Well, when you are an attorney, potential new clients that are calling you need to feel a sense of either happiness or hopefulness that you...
Mon, 15 Aug 2016 10:04:27 -0500When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs.
Mon, 15 Aug 2016 09:49:53 -0500Your dream scenario... Every time I offer a new service, program or product, it's like the entire world lines up to give me their credit card. No matter what I offer, my ideal clients eat it up and then come back for more. Often the reality becomes... I have an idea, bumble around putting it together, bumble even harder to plan how I'll get it out into the world... feel frazzled instead of dazzled with my results. Truth... Look, babe, you've got a great idea. If you were excited when you conceived it and it'll solve a top-of-mind problem for your peeps, you're probably headed in the right direction..
Mon, 15 Aug 2016 09:48:43 -0500As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want - no other product even comes close! However, to get to where we want to be we have to keep making improvements to our product development definition and the big question that we keep facing is what kind of product improvements do our customers really want us to make?
Mon, 15 Aug 2016 08:16:25 -0500It's a given today that Social Media doesn't work for many companies. Upon further analysis, it rarely has nothing to do with Social Media... it has to do with marketing and using it as if you were still living in the Industrial Revolution. Around the turn of the Century we left the Industrial Revolution behind us... some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways... but it has also brought its own set of issues with it. The customer is now firmly in control today and there is no sign we are ever going to give it back. This is a good thing... and a bad thing for companies today. Companies that choose to still live in the Industrial Revolution are finding FAILURE in their use of Social Media. It's failing because Social Media doesn't work for companies who are acting the way they did when they were in the Industrial Revolution. It is a tool designed for the Internet Revolution. Which Revolution is your company participating in today?
Fri, 12 Aug 2016 14:09:42 -0500Raising awareness can require a lot of thought for individuals that are just now discovering how important it is to raise awareness. When individuals are able to successfully increase awareness, charities will begin to see an increase in the number of donations, non-profit organization make their presence and services known and events will become more popular than ever.
Wed, 10 Aug 2016 07:20:44 -0500Reaching out to potential customers by providing relevant marketing content is among the most effective advertising and brand awareness strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and grasp of the basic goals and challenges faced by your potential clients and can inspire them to reach out to your organization to obtain more specific information, as they envision how working with you could be good for their business. Traditional advertising, email campaigns and PR, better known as Outbound Marketing, reach out to a broad audience that has been vetted and tailored for the presence of target customers, yet still includes many that fall outside of those parameters.
Tue, 09 Aug 2016 10:10:00 -0500Out of a lot of offline marketing & advertising techniques, paper cup advertising steals the limelight. This form of advertising has really got substance for startups.
Mon, 08 Aug 2016 09:41:12 -0500How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we're not straight with our customers, they they'll stop trusting us and they'll go somewhere else to get the products that they need to solve their problems. However, what would you do if you found out that this wasn't true? What if you discovered that your customers wanted you to lie to them?
Wed, 03 Aug 2016 08:15:59 -0500During the late third quarter is the best time to create your annual customer and client holiday gift list. Whether they've been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a "thank you" for the past year's business, but also as a marketing tool to encourage more business in the "new year"? Here are some ideas.
Tue, 02 Aug 2016 15:40:52 -0500Do marketers promise miracles? Webster specifies 'miracle' as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don't make guarantees, they create solutions and they ACT on it.
Tue, 02 Aug 2016 08:37:19 -0500In our digitally connected world, getting a potential customer's attention can be difficult. Marketing is all about having the ability to "grab and hold attention" in order to impart knowledge that inspires and motivates audiences to determine if your offer is ideally suited for them.
Mon, 01 Aug 2016 13:06:40 -0500GoPro is the action camera that is used by athletes that play sports, and participate in adventures. The difference between a "normal" camera and the "GoPro" camera is the GoPro is the type of camera that makes people say "wow". It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.
Mon, 01 Aug 2016 09:24:08 -0500As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter what our competition is doing. As their sales then zoom up we kick ourselves for not being able to come up with an effective program to counter their moves. This is no fun. Over at the mobile service provider Sprint this was happening to them. However, then they decided to do something very bold...
Thu, 28 Jul 2016 07:57:21 -0500Companies put a lot of thought into their mission statements. But they make a mistake when they try to incorporate those statements in their marketing, because stakeholders just don't care. Surprised? This article explains why.
Tue, 26 Jul 2016 12:40:09 -0500Good networking means making a connection. That alone won't do any good. The next and most critical step to growing relationships is filtering out the vapid connections from the fruitful ones. If you're having problems attracting business, or if you haven't a clue as to how to keep the clients you have, keep reading. You will leave with an actionable technique to stand out with prospects and clients, and ultimately transform your business.
Tue, 26 Jul 2016 09:39:03 -0500If you want to attract a crowd to your concert, you must promote it properly. This applies to clubs churches and other venue owners, and PR firms as well as bands and other talent. Whatever your role in the process, the following concert promotion tips will help you to attract larger audiences.
Mon, 25 Jul 2016 10:43:32 -0500Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their product development definition and the company just faded away over time. However, they didn't go away and they are in the process of trying to stage a comeback. It's going to be up to their product managers to make this happen. Can they do it when they are competing with big, well established companies like Nike and Reebok?
Mon, 25 Jul 2016 09:16:15 -0500There is an increased focus on marketing your product or service today. In the ever changing market scenario "out of sight is out of mind" hence there lies the entire race in making your brand known. One such step ahead in this direction is Experiential Marketing. It lays emphasis on the thinking process of the customer. Now one might ask how that is possible. It depends on the identification of demands of the customers. In simpler words one fine day if you log on to your favorite shopping App and you nonchalantly seem to browse the things you might like.
Fri, 22 Jul 2016 15:13:54 -0500Texting is a popular form of communication and businesses should maximize its potential in attracting new clients and building awareness. Need a boost during off-seasons? SMS services help you keep your customers engaged especially when there is a decline in travel activity. One way to boost customer engagement is to send interesting content that is related to their travel preference and history. You can take this further by providing travelers with in-depth look of what the destination is like and what they can expect to find. Similarly, you post eye-catching pictures on your website and social media sites to fan customer's interest and entice them to visit.
Fri, 22 Jul 2016 07:20:10 -0500Music, especially Disney music has been a consistent inspiration for my soul and work ever since I can remember. I am not sure if The Walt Disney Company specifically wanted "When You Wish Upon a Star" to be a the "Disney theme" that it has become, or if the idea of that just grew out of their man fans?
Thu, 21 Jul 2016 14:48:24 -0500So if all great marketing is customer-centered then it makes sense for us to really understand as much as we can about our best customers. Enter marketing research. If we know what makes our very best customers tick... then we can identify and speak to those particular traits or challenges in our marketing which should attract even more awesome customers.
Thu, 21 Jul 2016 11:45:39 -0500Custom clothing is an increasingly popular choice for people looking to create their own unique looks, and with many excellent companies out there in the marketplace offering these services, it is now easier than ever to design t-shirts, hoodies, swimwear, sportswear and many other types of garment. With that said, it is not always easy to settle on the right design, and there are some tips that can be kept in mind in order to get the best result.
Thu, 21 Jul 2016 10:33:38 -0500A convention or trade show rental booth could be just what your business needs to make valuable connections, increase customer awareness and to make a splash with your target market. It is tempting to go all out on marketing your business, but investing your budget into the wrong items or in the wrong order can be costly. Balancing the look of your booth with the costs, anticipating the true costs of your show and avoiding overspending on extras like promotional items before your booth is perfected can help you conserve valuable cash and ensure that you don't burst your marketing budget.
Wed, 20 Jul 2016 08:16:37 -0500In order to market your services or products, you have to grab the attention of potential customers in the brief moment that you have their attention. It is crucial to find a way to grab a share of the market by standing out from your competitors. If you are looking for a new way to promote your services or business, you can use a promotional flag. Printing your message on such promotional flags is a great way to reach prospective customers and show them what you offer.
Tue, 19 Jul 2016 15:56:35 -0500Do you know what your customer wants and how to respond to them? Neuromarketing leverages your customer's decision-making power by studying and predicting how a customer is stimulated by marketing campaigns.
Tue, 19 Jul 2016 14:32:35 -0500The phrase, "Put yourself into the mind of your customer." has been beaten into every salesperson's brain more times than they can probably count.
Tue, 19 Jul 2016 12:44:56 -0500Why do you want things you sell to exist? What is your reason to sell products? And how do you want to do it? What is the result in the long run?
Mon, 18 Jul 2016 09:55:06 -0500Hot products is what all of us product managers really want. We want the product that we are responsible for to be the one that is flying off of the shelves. Although this may be a great fantasy for most of us, some of us do find ourselves in this situation. However, nothing lasts forever. What's a product manager to do when your once hot product starts to cool down?
Fri, 15 Jul 2016 12:28:44 -0500If you've been with us for any amount of time you know and I know that all good marketing is customer focused. The more you know about your best customer, the better you can communicate with them and the faster you can escort them through your funnel. The best way to identify your perfect customer is by creating what we call a buyer persona or a client avatar.
Fri, 15 Jul 2016 12:26:46 -0500If you're interested in growing your business and have been looking for a solution for any amount of time, you've most likely heard somebody mention funnels. If you aren't using lead generation and sales funnels in your marketing - you're throwing out a lot of time, energy and resources in your marketing efforts that most likely isn't giving your much of a return on your investment... am I right?
Wed, 13 Jul 2016 12:25:00 -0500Just because you say "we really care" doesn't mean people searching for senior care will believe you. You have to earn people's trust by supplying proof of care, compassion and expertise. That means going beyond messaging and offering samples of your product... in other words, reality.
Mon, 11 Jul 2016 13:57:47 -0500Small and Medium sized businesses are increasing globally. In Trinidad, they number in the range of 18,000 to 25,000 firms, contributing to 30% of our nation's GDP. Despite this, US statistics state that over 50% of small businesses fail within the first year (1).
Mon, 11 Jul 2016 10:52:58 -0500Lead Scoring and Ideal Customer Profile: Building an ideal customer profile helps you segment your customers who are willing to buy from you. It is a description of a ficticious organization which gets significant value from your service or product. By knowing what they need and by figuring out how they will respond, your marketing strategies can evolve and become more personalized.
Mon, 11 Jul 2016 08:45:33 -0500There are three dimensions of marketing: FrontDoor Marketing, BackDoor Marketing, and Supernatural Marketing. Much of what is known and practiced in the marketplace is FrontDoor Marketing! Very little is known of BackDoor Marketing and much less is known of Supernatural Marketing...
Fri, 08 Jul 2016 13:34:33 -0500In the simplest terms, ethnography is understanding your customer. Ethnography is removing yourself and your preconceived notions, assumptions, biases and interpretations to fully see and learn how end users interact with the products, services, and/or processes. It is understanding how they interact with products by observing and discussing their interactions in THEIR environment; providing qualitative analysis, not just quantitative; it's deep diving into practice vs. theory. Ethnography is another tool at the core of what marketing is all about.
Fri, 08 Jul 2016 11:00:07 -0500Many people project lead generation as something very easy, but it is not so. This is the reason why many companies are outsourcing lead generation services. To develop lead sources, a company has to do a lot of groundwork. It will need a unique strategy, action plan and constant optimization. It is a slow process which requires a lot of resources, time, effort and money.
Thu, 07 Jul 2016 15:35:28 -0500B2B portals are most useful for developing new business communities and maintain improved relations with current business correspondents. It also helps in reducing the time cycle involved in making products and services easily available to the customers.
Thu, 07 Jul 2016 09:49:15 -0500Once you become the owner of a martial arts school, teaching won't be your only or primary job. This will be especially true if you plan on keeping overheads low by hiring only a few employees to help you out. One of the important additional tasks you will have to handle is marketing your martial arts school. After all, if no one knows about your school and offered courses, you won't have any students. You won't get any revenue as well. And to get people or kids to enroll at your school, you need to market or promote your institution. If it's your first time to carry out a marketing campaign for your martial arts school, below are some useful tips that can help you.
Wed, 06 Jul 2016 14:48:18 -0500Props play an important role in making something realistic and creative. This attribute of props helps marketers to use props in their marketing tactics.
Wed, 06 Jul 2016 06:57:40 -0500Each and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.
Tue, 05 Jul 2016 13:03:12 -0500Over the years consumers have become irritated with brands coming to them with a buying plea. They are after them everywhere, at home, in their office and at parties. Many marketers have made errors of not considering the human nature of their audience and thus have lost a lot of customers over the years. If you want to build a better connection between your brand and its consumers, humanize all your marketing efforts.
Tue, 05 Jul 2016 08:30:17 -0500The Internet has profoundly changed the way professional services are purchased. But too many companies continue to rely on traditional networking, rather than building online visibility for their brand. To succeed in an online marketplace, companies must learn to sell themselves, well before their phone rings.
Tue, 05 Jul 2016 08:29:23 -0500Many small and medium-sized businesses are unsuccessful at marketing because they have unrealistic expectations or are inconsistent in their efforts. This article identifies the basic blocking and tackling that's required for marketing to yield tangible business results.
Fri, 01 Jul 2016 15:56:18 -0500Not all leads will be customers. Using lead conversion processes and automation, leads can be qualified and nurtured better to allow sales to focus on those leads that are likely to close. When marketing takes more control of the lead conversion process, sales is able to focus on closing deals, rather than on selling to customers who are not interested or may not be your customers at all.
Fri, 01 Jul 2016 10:46:30 -0500Market research is the analysis which allows businesses to have a thorough understanding of the markets in which they operate. Such an understanding allows organisations to sell effectively, through targeting customers. It also allows companies to identify new opportunities. To be effective, there are a number of questions which need to be considered. This post outlines some of these questions under three headings.
Fri, 01 Jul 2016 06:42:46 -0500Learning to educate customers is a proven way of building your business. Discover 11 ways of educating your clients to increase sales in your business!
Fri, 01 Jul 2016 06:40:53 -0500Customer education must be your priority if you want to succeed in your home business. Discover the importance of educating customers about your products!
Thu, 30 Jun 2016 10:58:12 -0500At a time when the whole world is turning from a huge screen to a much more compact version on their smartphones, it is time you make some improvements to your marketing strategies as well. Yes, you might have been quite successful with your past approaches but, if you don't stay open for change, you might lose out a lot.
Wed, 29 Jun 2016 09:53:37 -0500Marketing is an essential function of every business. Smart leaders know that ongoing outreach to current and potential customers is integral to sustaining a healthy enterprise. Like all business initiatives, marketing campaigns must be monitored and the results measured, to evaluate the campaign's efficacy and determine how to make adjustments if results do not meet expectations.