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Published: Tue, 17 Jan 2017 15:29:40 -0600


MARKETING POST MORTEM: The Engagement Crisis and the Search for Empathy

Fri, 13 Jan 2017 10:20:16 -0600

Marketing has become more about luring and catching than about informing and educating. We seem more focused on data logging than customer interaction. We seem more passionate about Business Intelligence than intelligent business.

Virtual Assistants - Hire Them To Increase The Company's Performance

Fri, 13 Jan 2017 09:30:05 -0600

Virtual assistants are highly required in every industry for the amazing work they do. They are the sole pillar of the organization that brings different clients and enable the firm to grow bigger in size.

Business Growth Secret Revealed - Using a Marketing Calendar

Fri, 13 Jan 2017 08:29:41 -0600

A new way to have a great marketing strategy is explained here in using a marketing calendar. How using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.

Travel the World of Freelancing

Thu, 12 Jan 2017 10:08:35 -0600

Freelancing has evolved from a career that was perceived as unstable. The reality is that many are making 6 figures from the privacy of their own home using popular outsourcing websites. Take a look into the life of a freelancer and how it is slowly growing into a common and lucrative career choice for people from different walks of life.

Invest in Commercial LED Lights to Boost Sales

Wed, 11 Jan 2017 07:47:06 -0600

LED lights are known for their many benefits to owners of commercial premises and are often used in retail shops, offices and hospitals among others. The reasons for installing these lights may vary from one premise to another but the most common is their durability. It is common to find LED lighting in retail establishments as they are believed to be economical and low maintenance.

8 Things to Consider Before Choosing a Technical Writer

Mon, 09 Jan 2017 08:22:15 -0600

We are in a time of increasing competition and the ever increasing need for good quality technical documentation both to support your business and market its credentials to other companies. Many more businesses are seeking to outsource their technical writing requirements. How do you find just the right person for the project? Here are eight things to consider first.

Importance of Perseverance In Advertising And Marketing

Sun, 08 Jan 2017 11:44:11 -0600

Results don't just come out of the sky. Successful marketing efforts require time and patience. This article will talk about why perseverance is so important to success.

Let's Get Personal With Predictive Analytics

Fri, 06 Jan 2017 11:03:20 -0600

Marketing is all about showing why consumers need your product. But it certainly includes some element of prediction - what do people want or need and how can it be related to your product?

Hire Influencers - 5 Top Reasons Why You Should

Fri, 06 Jan 2017 07:46:53 -0600

Why would you want to hire influencers to market your business? The question often comes up in conversation with new clients, or those who might wonder why anyone would pay 'the big bucks' to get the right marketing strategist on their team.

Top 5 Trends To Driving The Future Of Marketing

Thu, 05 Jan 2017 13:20:38 -0600

No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course.

All About Custom Burger Boxes

Wed, 04 Jan 2017 14:36:37 -0600

The way we present anything plays a vital role that made one's brand to stand out from the crowd. Similarly, a well-presented burger can make a difference. Using custom burger boxes is a great way that helps to promote your business.

Why Get a Custom Business Card

Tue, 03 Jan 2017 13:19:16 -0600

When opening a business, there is one critical thing to be purchased. Business cards. These allow someone to stand out in a crowd, as well as be easily contacted at a later date.

Judging an Item By Its Cover - Custom Packaging

Tue, 03 Jan 2017 13:11:56 -0600

After purchasing any product, people are used to throwing away the wrapping package or even destroying it in order to finally enjoy the bought item. Yet, we rarely appreciate the effort made by the companies in customizing these packages. There is absolutely no doubt that some organizations take the appearance of their custom boxes for granted since people tend to care about it barely.

The History Of Custom Boxes

Tue, 03 Jan 2017 13:10:40 -0600

Custom boxes are a must if you are a company that deals with a lot of shipments every single day. They are a simple way to advertise your business, show your client that you care about them and depict your company's style.

Small and Midsized Company Marketing and Marketing Communications - Important Forecasts For 2017

Tue, 03 Jan 2017 10:56:24 -0600

Tepid economic growth, a turbulent stock market and an emotionally wrenching political season signal challenging times for small and midsized businesses trying to develop 2017 marketing and marketing communications programs. Yet, in this climate of uncertainty and distrust, making sense of digital media, mobile communications and the millennial generation still dominate discussions. Eight specific forecasts that can actually help you develop programs to improve marketing ROI in 2017 are discussed.

3 Ways to Grow Any Business

Thu, 29 Dec 2016 11:17:04 -0600

How many ways do you think there are to grow your business? I think the true answer will surprise you.

Steps Of Getting Custom Product Boxes

Thu, 29 Dec 2016 07:00:03 -0600

Getting a business started is hard for many reasons such as cost, location, availability, supply, and demand, etc. The last thing you need to is worry that a customer will not like the way your product boxes look so to take your career a step further you get custom product boxes. So, after you have decided that you want to use custom boxes to ship to your customers, you realize that you do not know how it is done.

Simple And Effective Small Business Marketing Strategies

Wed, 28 Dec 2016 13:16:29 -0600

A business will either offer services or products to the general public. There is always a need to come up with a marketing strategy for whatever business you are venturing in, whether new or old to make it more appealing and attracting to customers thereby bringing you good returns. A business owner can't just sit and hope that people will get to know about the existence of the business and come for the products and services offered there.

Tips for Small Business Marketing

Wed, 28 Dec 2016 13:16:12 -0600

Most small business owners undermine their power when it comes to marketing since they believe that it takes a big amount of money to get more customers growing the business. However, there are simple ideas and tips which, when taken seriously and done in the right way with the right attitude can make a lot of difference. There is always something you can do to make a name for your business and maintain a large clientele.

The Importance of Using Marketing Strategies

Wed, 28 Dec 2016 13:16:05 -0600

Whether you are in a small, medium or large business, you'd do well with a marketing strategy. Companies that want to excel in today's competitive economy require not just any marketing strategy but the best they can find, whether in-house, customized or out-sourced. There are many types of strategies to promote your company products or services.

Tips on Marketing a Small Business

Wed, 28 Dec 2016 13:15:40 -0600

Marketing strategies come in many forms and are meant to increase sales. But although the strategies are many, small businesses find that they are a bit tied and restricted to work with some of the best strategies because of their tight and limited budgets. Small business owners should therefore sit down and take time to critically analyze the markets to make sure that they come up with an effective strategy.

Simple Marketing Ideas for Small Businesses

Wed, 28 Dec 2016 13:11:47 -0600

Marketing is essential for every business if it is to gain and have a strong clientele, make sales and bring about profits which in turn help in the growth of the business. Mostly, small business owners find that it is hard for them to implement marketing strategies because of their tight budgets. However, there are some simple but very effective ideas that small businesses can use to market their products and services, increasing their sales and creating a name in the market.

Marketing Strategies That Work

Wed, 28 Dec 2016 13:11:31 -0600

When setting up a business, it is every owner's wish that it grows and prospers bringing good and happy returns. However, failure to do research on how to go about your business in order to make it successful and keeping losses at bay can be very costly. There are of course elements of business that determine how successful it is some of which are beyond human control.

Workable Small Business Marketing Strategies

Wed, 28 Dec 2016 07:58:14 -0600

It is not easy to be in business today if you are not strategically positioned with your vision, marketing plans and resources; all the more if yours is a small business. But a small business is still a business that needs to be viable and progressive. It still requires some marketing plan or strategy to promote its products and services.

Marketing a Small Business Effectively

Wed, 28 Dec 2016 07:58:12 -0600

Understanding customer needs and coming up with a plan to meet them is the main essence of marketing in business. There is no single business person out there who would not want his or her business to grow and expand. The main ways of bringing about such growth are through getting more customers, persuading products and the persuasion of customers to go for profitable products.

The Case For A Hot Promo Product: The Screen Cleaner

Thu, 22 Dec 2016 14:52:47 -0600

Is it just me or do Americans seem addicted to multi-purpose products? You can rewind to the retro double-sided ice scrapers and brushes or fast forward to the cell phone that doubles as an iPod; same concept, different application. Chances are no matter how far back you go, you'll find a multi-purpose product that defines that particular decade.

Get Your Arms Around Content Marketing

Wed, 21 Dec 2016 13:20:44 -0600

Back in the day, business owners and executives designed marketing messages for their products and services that, like a megaphone, were directed outward toward target customers and cast a wide net. The usual marketing media were print, radio and television. Traditional marketing activities are still employed, but they've been joined by a more personalized strategy known as content marketing, which provides forums for business owners and executives to educate customers and potential customers about products and services. The goal is to offer tips, help and education about anything that can be useful to the customer. This kind of information can be shared in the form of a blog, white paper, webinar, video. or social post.

Marketing Ideas For Startups With Limited Resources

Tue, 20 Dec 2016 14:29:45 -0600

If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other. It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.

Fresh Marketing: A Clean Cell Phone, a Bottle of Wine, and Your Brand

Tue, 20 Dec 2016 06:51:32 -0600

What do cell phones, bottles of wine, and your brand have in common? They can all be an integral part of your next great marketing plan that leaves clients or potential clients thanking you for your ingenuity. This is a review of a newer product that has hit the market, one that you can impress your current and prospective clients with and the promotional gift combination that keeps on giving even after the bottle of wine is gone.

Content Marketing: The Path to Choose or Not?

Fri, 16 Dec 2016 11:34:29 -0600

Creating good content is one thing and promoting it is different. Content Marketing is the key for building an audience which will build your digital business.

The Main Job Responsibilities For Marketing Consultants

Fri, 16 Dec 2016 07:31:57 -0600

A marketing consultant works with companies for implementing and creating marketing strategies. These strategies usually depend on what products and services they offer and the core of the business. A consultant helps to determine the message, create a detailed plan and identify the exact mix to get the message out. They will then follow the plan and work accordingly to implement and execute the strategy.

Be Like Pizza Kid

Wed, 14 Dec 2016 08:18:23 -0600

Business development lessons are all around us. Traveling back to a fifth grade assignment, we see the power of engagement and appreciate how crucial it is in order to generate support for an individual, product, or service.

When Promoting Your Company, Think Of Creative Promotional Umbrellas

Tue, 13 Dec 2016 06:52:56 -0600

The sheer utility of an umbrella makes it a preferred item for promotional activity. Rain in the UK is most unpredictable, and in other countries where it may not rain all through the year, there is the sun one needs protection from. An umbrella has also become an important accessory, that anyone who is concerned about protecting him or herself from the rain and the sun, does not mind carrying it about all day, especially if it is a stylish, vibrant umbrella, boasting the name of a well loved brand too!

Are You Neglecting These 5 Effect Marketing Strategies?

Mon, 12 Dec 2016 13:21:10 -0600

These days you are probably swimming in tweets, promoted Pinterest Pins, LinkedIn articles, and Facebook posts and wondering if all that social media effort is really paying off in getting and keeping loyal customers for your small business. The old adage 'half of my marketing is working I just don't know which half' is especially true in this age of multi touch conversions into leads. A client can go down so many paths these days, finding you on social media and then googling your business name only to finally pull the trigger and turn into a client through a...

Regional Marketing Strategies and Master Franchising Conflicts

Sun, 11 Dec 2016 17:02:31 -0600

When entering a master franchise agreement one must pay particular attention to the section on advertising and marketing requirements. Generally speaking franchisors are interested in secure brand name recognition in the assigned master franchise territory (County, State, Country). The franchisor also understands what works best for their business model in attracting new business, and or has probably given careful consideration to how this will affect the master's franchise sales, and the over-all brand name.

Translation: Accelerator for Marketers

Fri, 09 Dec 2016 08:32:31 -0600

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

Research Leaders Should Promote Their Teams Inside the Company

Thu, 08 Dec 2016 09:15:06 -0600

In my role I have the privilege of speaking with corporate marketing research leaders across the country, and I've been curious about how they promote or "sell" their teams inside their companies. Every single director I've asked reports that they promote their teams in one form or another, to one degree or another, and for one reason or another. The importance of promoting internally became quite apparent quickly in each interview.

Hate Marketing? Change Your Attitude

Thu, 08 Dec 2016 07:43:06 -0600

I hear from business owners and entrepreneurs all the time: "I hate marketing" or "I'm no good at marketing." No wonder they struggle. Somehow, they've wrapped up marketing with some idea of smarmy, manipulative, annoying selling.

Moving Targets: Keeping Your Marketing Relevant in an On-The-Go World

Thu, 08 Dec 2016 07:07:52 -0600

The presence of mobile technology in our world is undeniable, but the sheer scope, or reach, of those devices is difficult to grasp with out some sort of quantification. Try this number on for size: Gartner estimates that 1.2 billion smartphones and tablets were bought worldwide in 2013.

The 5 Dumbest Things You Can Do With Logo Giveaways

Wed, 07 Dec 2016 13:11:31 -0600

Logo giveaways are one of the hallmarks of the exhibitor floor at any trade show or conference. For small business owners and marketers, those giveaways can be the best way to stay in front of the potential customer or client long after the show has ended and the booth has been packed up. But there are some things you shouldn't do when it comes to logo giveaways based on experiences of a promotional product company that deals with businesses handing out items on a daily basis.

Taking People-Based Marketing Offline

Wed, 07 Dec 2016 13:10:55 -0600

People-based marketing has been called the "biggest shift in marketing since digital" by Suneet Bhatt, the chief marketing officer of LiveIntent. People-based marketing allows you to shift your marketing target away from generalized data about a group and more toward the individuals in that group so you can provide the right message at the right time to the right person to cultivate the customer relationship and encourage the buying decision. What Is People-Based Marketing?

Why Umbrellas Are The Best Gifting Option For Promotional Activities

Wed, 07 Dec 2016 13:10:07 -0600

Umbrellas have been around for 3000 years and are a common sight, offering protection from the rain, snow and sunshine. It is only in recent years they have been adopted as the vehicle for promotional activity taken up by companies. Umbrellas offer protection and have been used symbolically in advertisements to convey this idea, be it health insurance or an all weather coat of paint protecting your home.

Why Golf Umbrellas Make Good Promotional Gifts For Business

Wed, 07 Dec 2016 13:09:43 -0600

Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.

How to Choose the Best Promotional Items

Wed, 07 Dec 2016 08:43:19 -0600

It's no secret that promotional items are a great way to promote and market your business. The question is... how do you choose the best promotional item? Learn more about choosing the best promotional item here.

Nursing Staffing Agency: Keeping Your Clients Once You Secure Contracts

Wed, 07 Dec 2016 07:09:15 -0600

The challenge facing many new or existing nursing staffing agencies is keeping your contracts with hospitals, nursing homes or long term care facilities once you secure a contracts. A lot of time and money is spent securing contracts so the last thing you want is to lose the business you worked so hard to do to acquire.

Umbrella Types You Can Choose For Your Promotional Needs

Tue, 06 Dec 2016 13:08:13 -0600

The truth is that any kind of umbrella can become a promotional umbrella when it in printed with a company logo and slogan. So many varieties of umbrellas are used for promotional purposes for brands and make some of the best items because they offer a larger surface for the messages to be imprinted as well as images. Compared to other small items that may be hard to notice, umbrellas offer better visibility for the brands as soon as they are popped open to offer needed shielding.

Umbrellas As A Safe Promotional Merchandise

Tue, 06 Dec 2016 13:07:35 -0600

What is promotional merchandise? They are used in marketing and marketing communication and usually contain the company logo. Items that can be used for promotional merchandise are many and imagination is the only limiting factor! Umbrellas, Tee-shirts, pens, calendars, diaries, glassware, crystal, mouse mats, the list is endless.

What Should One Look For In A Modern Umbrella

Tue, 06 Dec 2016 13:07:06 -0600

An umbrella is evocative of many thoughts and feelings. Let us put these in words - protection, bright colors, happiness on a rainy day, bobbing umbrellas on crowded avenues, awash with rain. Beach umbrellas gaily colored, flapping in the sea breeze, offering enough shade for drowsy sunbathers

What You Need To Remember When Using Umbrellas For Advertising Your Business

Tue, 06 Dec 2016 13:05:43 -0600

Umbrellas make very practical promotional items, especially because of their regular usage in keeping the rain out and shielding from the sun on a hot sunny day. Getting the custom umbrellas is not that hard today considering there are so many manufacturers that offer all types of umbrellas and have the know-how to ensure that you get the results that you are looking for in your advertising strategy. But choosing to use custom printed umbrellas is not just something that you do; you ought to be strategic with the choices you make so you are able to get the most from the approach.

Logo Printed Umbrellas - What Matters?

Tue, 06 Dec 2016 13:05:05 -0600

Logo printed umbrellas are generally umbrellas that are used by companies and businesses for advertising purposes. They can be given away as promotional gifts or they can be strategically placed in different locations where targeted audience is expected to gather or where it frequents. The umbrellas, whether they are rain umbrellas or parasols, are very functional because they offer a shield from harmful elements to individuals and groups of people depending on the size.

Promotional Umbrella Manufacturers - How Do You Choose The Best?

Tue, 06 Dec 2016 13:03:27 -0600

If you have chosen umbrellas as the perfect promotional items for your business, the next step would be to find a manufacturer who can deliver beyond your expectations. There are so many things that go into the custom umbrellas and your manufacturer should be of assistance in the process and ensure that your requirements are met. A research on your preferred manufacturer can go a long way in telling you whether the factory is best placed to process your order without any disappointment.

Promotional Umbrellas For A Better Reach

Tue, 06 Dec 2016 13:02:59 -0600

Promotion is a key element in conveying the benefits of your product or service to your customer or your employee. For employees, it provides motivation to stick to the company and continue working sincerely for it, while for customers; it is a tool for ensuring recall and loyalty.

Customized Promotional Golf Umbrella

Tue, 06 Dec 2016 08:52:52 -0600

An umbrella offers protection from the weather, whether it be rain, snow or the heat of the sun. Umbrellas have evolved in their design and uses to take on many shapes and sizes. The personal umbrella may be a stick umbrella or a three piece which can in its compactness fit into a handbag or briefcase. But the golf umbrella is a different animal.

5 Common Mistakes Businesses Make With Promotional Products

Tue, 06 Dec 2016 06:58:25 -0600

Promotional products can really expand the reach of your marketing efforts and keep your brand in the minds of your potential customers long after your initial touch point. However, many small businesses make mistakes with their promotional product that can end up having the opposite of the intended effects. Be a savvy marketer for your business and don't make these mistakes.

Do Free Gifts Really Help My Marketing Plan?

Tue, 06 Dec 2016 06:56:59 -0600

Unequivocally - yes! Free sells! It may be counter intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens.

5 Fall Marketing Tips to Make Your Customers Fall for Your Brand

Tue, 06 Dec 2016 06:56:54 -0600

The season is changing and so can your marketing strategies. Don't roll through the fall without trying a new spin on your campaign. Try one of these marketing tips to make your autumn marketing feel as fresh as pumpkin pie!

Developing Your Business-To-Consumer Marketing Strategy

Mon, 05 Dec 2016 15:01:18 -0600

No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power.

Building Trust and Relationships With Your Marketing Efforts

Mon, 05 Dec 2016 15:01:15 -0600

Have you ever met a client that said, "I feel like I already knew you"? That's the kind of rapport you want to build before your potential clients ever pick up the phone or reach the front door of your office. How do you do it?

Get Covered From Competition And Weather Elements Using Promotional Umbrellas

Sat, 03 Dec 2016 06:29:06 -0600

Custom printed umbrellas are great marketing tools and lots of brands are going for them to expose their products and services. With competition ever rising in the market, your company remains as good as the efforts you put into keeping it relevant to the market. Giving away free items and corporate gifts is one of the best approaches you can use, but there are so many other options you can consider as well.

What You Need to Know About Marketing to Millennials

Fri, 02 Dec 2016 11:50:56 -0600

Millennials comprise a significant percentage of your market these days. This young generation is three times larger than Generation X and bigger still than the Baby Boomer generation. As the Baby Boomers retire and the Millennials assume more workplace leadership roles and decision maker positions with buyer power, it's more important than ever to understand the upcoming generation and how to market in a way that will speak to them.

Think Outside the Marketing Box: 10 Quick, New Ideas for 2017

Fri, 02 Dec 2016 11:50:53 -0600

The holidays are upon us again. It's the time of year for good cheer and some creative marketing ideas to end your year right. If you've been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business: Create a personalized calendar to gift your clients.

Marketing Agencies Have Coordination With Companies To Reach The Goal

Fri, 02 Dec 2016 08:54:53 -0600

Getting help from marketing agencies in every step proves the increased revenue. Choose the correct agency to reach the proper goal. This article will help you to get the ideas in that context.

Sales Tips to Take Your Marketing to the Next Level

Fri, 02 Dec 2016 06:58:40 -0600

As marketers, we sometimes distance ourselves from the "sales" mentality. As if being in sales is somehow tainted, probably from images of used car salesmen. But the truth of the matter is that as marketers, we are the front line for sales relationships with our customers.

Is Your Marketing Message Too Complex?

Fri, 02 Dec 2016 06:57:35 -0600

Getting your message across to your customers is an essential skill in marketing your business. Where many small businesses fall short is telling the consumer too much. If your marketing message is too complex, you'll lose the attention of your potential customers before you ever get them through the door.

Is Your Marketing Plan Agile?

Fri, 02 Dec 2016 06:56:44 -0600

Do you think you have a great marketing plan? Are you ready to change it up quickly and successfully? In today's fast-paced world, slow moving marketing plans can turn into unwieldy beasts that end up hindering the purposes they set out to serve.

5 Essentials To Build A Survey

Thu, 01 Dec 2016 08:57:14 -0600

What essentials do you need to gather specific data, analyze and produce unique research? There are 5 key areas to focus on when creating a survey.

How Can Drip Marketing Help Your Small Business?

Thu, 01 Dec 2016 06:58:06 -0600

Drip marketing is an effective strategy to keep your brand in front of your potential customers until they are ready to commit to the buying decision. Staying at the forefront of your customers' minds is always a challenge. Drip marketing is a great technique to keep you there.

5 Creative Marketing Tips for the New Year

Thu, 01 Dec 2016 06:54:46 -0600

Ring in the new year with some new ideas for your marketing efforts. We've compiled a list of five top marketing tips to get you started fresh.

Effective Marketing Strategies for Your Small Business

Thu, 01 Dec 2016 06:53:18 -0600

As mobile devices become more prevalent, the marketing landscape is changing dramatically. Consumers no longer trust or look to older forms of marketing such as TV or print ads. The Changing Marketing Landscape - Through internet search and social media, consumers are in greater control over the information they receive every day.

Best Marketing Practice: Show, Don't Tell

Thu, 01 Dec 2016 06:51:34 -0600

Remember back to high school English class? When your teacher reviewed your essays and said show don't tell for whatever you were trying to describe. Well, she knew a thing or two that would help your marketing efforts today.

Calculating the Cost of Patient Acquisition and Retaining Patients

Wed, 30 Nov 2016 09:38:28 -0600

This article shows how to calculate the cost of patient acquisition and retention. The numbers will never be perfect, but will give doctors and managers a good idea of their costs. The article also talks about ways to retain patients.

Tips for Creating a Flyer for Your Carpet Cleaning Biz

Wed, 30 Nov 2016 08:03:52 -0600

There are many different ways to gain new customers as long as you are willing to put time and effort into getting the word out to your prospects. You will find that in your slow season you will have to put out extra efforts to achieve results.

How To Build Brand Buzz at Trade Shows With Giveaways

Wed, 30 Nov 2016 07:00:28 -0600

It's a new year with another lineup of trade shows probably already on your calendar. This is the year to try something new to promote your brand. Find a way to stand out among the lines of exhibitors at trade shows by creating buzz with your trade show giveaways.

3 Wow-Factor Marketing Techniques You Can Use Today to Increase Brand Awareness

Wed, 30 Nov 2016 06:59:11 -0600

Need the perfect strategy to boost your marketing efforts right now? Try one of these techniques today to turn your bland marketing into the unique marketing ideas that your audience will latch onto and remember you for.

3 Ideas to Make Your Summer Marketing Sizzle

Tue, 29 Nov 2016 15:37:10 -0600

We all get stuck in a rut sometimes, but with the beginning of a new chapter, you can use the energy of longer, warmer days to shake up your enthusiasm for marketing your small business. Try these three tips to take your marketing to the next level.

Why the Need to Build Relationships Is a Myth

Mon, 28 Nov 2016 13:37:52 -0600

The assumption of the need to build relationships has been an integral part of the selling process. Yet the reasons for doing so are no longer valid, and indeed have become manipulative. Read why, and what to use in its place.

The Definitive Guide to Referrals for Professional Advisers

Mon, 28 Nov 2016 07:29:07 -0600

In this 3,500 White Paper, Paul outlines everything you need to do to achieve a proactive referral system that will bring in a consistent supply of new leads for your professional services business. Whether you're an Independent Financial Adviser, a mortgage broker, a solicitor, accountant, wealth manager or consultant.

5 Lessons of Neuroscience to Improve The Performance of Content Marketing

Fri, 25 Nov 2016 09:45:27 -0600

Consumers expect brands that offer higher quality items, give them value and above all do not try to sell the bike. In addition, that is where content marketing comes in. In an item, brands can concentrate all that consumers want and do besides get their messages.

Customers Process Photos 60,000x Faster Than Text

Wed, 23 Nov 2016 10:38:05 -0600

According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. So what does that mean for catalog design? Here are 3 ways to use dramatic, show-stopping images to create more compelling catalogs that create an emotional connection with the consumer.

6 Mobile Marketing Trends Every Small Business Needs To Know About

Tue, 22 Nov 2016 14:43:45 -0600

Mobile usage is growing and as a result new and innovative means for utilising these devices are constantly being developed. Smart devices exist to make our lives easier and offer new and exciting possibilities. Grow your business effectively and take advantage of mobile marketing trends now before it's too late.

Mistakes That Are Killing Your Marketing Campaign

Tue, 22 Nov 2016 09:53:51 -0600

Marketing is like a campaign that never stops building your audience. It gives wings to your business, so, you can fly in the market competition as higher as it is possible.

4 Content Marketing Trends for Business Owners in 2017

Mon, 21 Nov 2016 10:21:31 -0600

As we approach 2017, it's interesting to think about where we're headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what's ahead but in today's fast-changing world, what does that look like?

Techniques For Mounting A Successful Mobile Marketing Campaign

Thu, 17 Nov 2016 07:11:50 -0600

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Four Things Criminal Minds Can Teach Us About Inbound Marketing

Tue, 15 Nov 2016 13:53:55 -0600

Criminal Minds is a police procedural crime drama that follows the FBI's Behavioral Analysis Unit (BAU) as they travel the US helping local law enforcement catch various criminals through behavioral profiling. Criminal Minds differs from many procedural dramas by focusing on profiling the criminal, called the unsub or "unknown subject", rather than the crime itself. Profiling the Unsub When the BAU arrive their location, they ask the local law enforcement questions, they visit the crime scene, talk to witnesses (if any), and talk to people that knew the victim(s).

Tips & Tricks for Buying Cleaning Contracts

Mon, 14 Nov 2016 13:33:07 -0600

Acquiring constant work is every business's dream and important for your cash flow. This can be accomplished many different ways, one being connecting with customers who need your services on a regular bases.

6 Tips for Providing Useful Feedback to Your Graphic Designer

Wed, 09 Nov 2016 14:45:08 -0600

Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh your two perspectives together, which some may find difficult. And that's... okay.

3 Big Mistakes to Avoid When Advertising Your Services

Tue, 08 Nov 2016 08:24:07 -0600

There are tons of service providers online nowadays. Sadly most of them are simply craps. This article teaches you how to pick the good ones.

Top Secret Ideas to Create Profitable Lead Nurturing Campaigns

Fri, 04 Nov 2016 08:36:16 -0500

Lead nurturing is a process that develops relationships with your consumers by focusing on marketing and communications. Lead nurturing helps to build a brand identity by strengthening your branding efforts. Lead nurturing listens to the needs of your potential consumers and what they desire overall. You can think of lead nurturing as the nurturing of your potential stream of clients. Not all lead nurturing campaigns are created equal. If you wish to succeed, you need some real tricks up your sleeve. Here are some top secret ideas to create profitable lead nurturing campaigns that sell and make a lasting impression.

Digital Marketing and Its Impact on Consumer Perception

Fri, 04 Nov 2016 07:18:38 -0500

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.

How to Do Marketing for Business - Marketing Revolution

Wed, 02 Nov 2016 07:16:39 -0500

From selling soap to birthing a baby, to getting connected to the dear departed, it's all about technology! And one of the marvels of the internet is being able to influence the masses, to achieve those goals in a measurable way. This, in effect, is digital marketing, a key, emerging, dynamic and continually evolving field.

Referral Marketing Is Income Producing Retirement

Tue, 01 Nov 2016 07:40:45 -0500

One client often creates inspiration for me, because she asks such simply marketing questions. Recently her business model has changed and she's looking for a new market. In her usual 'test the waters' mode, she asked me if everyone was doing financial and money management. I said, "Yeah, find something you do better."

How To Write An RFP To Catch the Eye of The Best Advertising Agencies

Mon, 31 Oct 2016 08:38:16 -0500

So you own a small business, and you have decided it is finally time to establish a relationship with an advertising agency. You have decided the next logical step involves the creation of an RFP, or a Request for Proposal, but that is as far as you have gotten. An RFP can be a very helpful tool when written correctly. Thankfully, there are some great tips out there to help you plan a solid report. Take a look at the following to help you get started today:

The Benefits of Having Many Skills in the Marketing Industry

Thu, 27 Oct 2016 08:11:53 -0500

Marketing is the industry where you show off the product or service you offer. In a sense, marketing is what you use to advertise your business. If you think about it, as a marketer you are capable of many skills without even realising it. Does this benefit your marketing company?

Marketing Main Street - Small Town Business Solutions

Wed, 26 Oct 2016 13:34:53 -0500

You can put your business on the map in your hometown, and on mobile media with a good website, but how do you market that site? How you market your website determines the ultimate feasibility of creating something more than a 'brochure online'. And marketing your business with 85% of all buyer decisions coming from social media influence will make a difference between ultimate success and failure. What's your profit goal?

Impact Investing

Tue, 25 Oct 2016 10:14:09 -0500

These are investments made into organisations, companies and funds with the intention to generate a measurable, beneficial social or environmental impact along-with a sustainable financial return. These are typically "for-profit" businesses as against philanthropic and not-for-profit social enterprises. Their mission is to create a more inclusive environment with the haves and the have-nots of the world getting equal access to opportunities in all domains of life.

Marketing Trends To Follow In 2017

Tue, 25 Oct 2016 08:45:59 -0500

A business without marketing is like driving with your eyes closed. It's because if you can't tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects.

How Do You Rise Above Your Competition?

Mon, 17 Oct 2016 10:19:22 -0500

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don't have competition is unbelievably small. Ironically, many people think that they don't have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?

Practical and Fun Way to Promote Your Business

Mon, 17 Oct 2016 10:05:27 -0500

It is important to get your business name seen often. It allows customers to always think about you when they need something in the future. This is a simple but effective way to get repeat business.

Writing Tools to Get Your Business Recognised

Mon, 17 Oct 2016 10:03:48 -0500

The days of using pen and paper aren't gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer.

Market Survey: The Best Way of Exploring The Marketing Potential in Leatherwork

Mon, 17 Oct 2016 09:23:11 -0500

The success of all activities in Leatherwork is largely dependent on the market. It is therefore very prudent on the part of workers in the area of Leatherwork especially producers and traders of leather products to conduct a thorough market survey to find out whether the intended product will meet the demands of the market.