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Published: Fri, 20 Apr 2018 15:53:48 -0500


How to Get More Customers in My Store or Business

Wed, 18 Apr 2018 10:11:42 -0500

So you have a great product that you have worked hard to turn into a business. You have created a great looking website and posted all over social media to let people know that you are officially in business... and... you are only getting a trickle of customers. How is this happening?!

Brand Loyalty & Retention Rate Relationship

Wed, 18 Apr 2018 09:51:50 -0500

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. Business brands are now using customer retention strategies & personalized content to drive customers to increase engagement & improve digital experience.

Who's Hiding in Your List?

Wed, 18 Apr 2018 09:12:07 -0500

Why it's important to build a customer database. Build a three-dimensional database and you not only have a ready-made customer base, you also have access to expertise, referral partners and much more. This is for business owners who think it takes too much of their valuable time to create and manage databases, while spending their time and energy chasing the next customer.

How to Think Like a Marketer

Wed, 18 Apr 2018 07:13:52 -0500

Many people say they hate marketing. That's usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

What Is Market Research?

Tue, 17 Apr 2018 10:51:43 -0500

Market Research is the technique of assessing the viability of a new proper or carrier via studies performed directly with the patron which permits a company to discover the target market and report evaluations and different enter from clients concerning interest inside the product. Market studies may be conducted through the employer itself or via a third-celebration enterprise that specializes in the market research subject.

Content Marketing is a Surefire Way to Boost Your Business

Mon, 16 Apr 2018 13:55:28 -0500

Steps to increase the productivity of your business through content marketing. The written content must be coercive to attract customers in order to build your business.

How Bollywood Movies Help to Learn Marketing Lessons

Mon, 16 Apr 2018 09:58:42 -0500

The digital world has introduced several new opportunities and ways to develop and enhance marketing of the products. The marketing strategies of the Bollywood movie offers a real-time platform to grasp the basics of the promotions and advertising. With focusing on the real fact, marketing gurus also justify the concept and strategies of marketing from Bollywood Movies.

How Marketing Mix Can Help Small Businesses Grow

Mon, 16 Apr 2018 08:40:25 -0500

If you are doing all you can to grow your small business but nothing is working, you might want to take a step back and reconsider your marketing mix. Doing the right type of marketing at the right place and at the right time requires some brainstorming, research and analytical approach. Take a look at what marketing mix is and how you can use this concept to grow your small business.

The Perfect Store Concepts For Repeat Visits

Mon, 16 Apr 2018 08:17:19 -0500

Catching your customers' attention when they walk in takes work. From the color to the furniture, from the placement of your products to the friendly smile you shine at them from the cashier counter. Whatever it is, understanding consumer behaviour will keep them coming back. So, here are some nugget of thoughts to chew on about how to attract and keep your customers.

Seven Ways to Build Your Marketing Skills Without Going Back to Study

Mon, 16 Apr 2018 07:59:53 -0500

Today, more than ever, we are living in a world where access to learning is so readily available, it's on tap 24/7, 365 days a year, from anywhere on the planet. Much of this is for FREE. Even the busiest person can develop their marketing skills if they are hungry enough and know where to look.

Content Marketing Tips That Will Boost Your Sales And Profits

Fri, 13 Apr 2018 12:17:35 -0500

Content marketing increases your site content so you can grab audience attention. This kind of marketing also offers you higher visibility by search engines, increases the domain authority and brings more social traffic your way. With the right marketing strategy you can be sure to enjoy improved brand reputation and customer relationships which is why you cannot ignore it. A few simple strategies are all you need to start enjoying good sales and profits for your brand and they include the following.

Track Your Marketing For $80 a Year - Or Less

Sun, 08 Apr 2018 09:54:52 -0500

Landing pages are great. You can - and should - set one up for each different ad or content marketing effort you put out on the 'net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.

Want to WIN More Customers? Think Like a "Professional Scout"

Thu, 05 Apr 2018 07:21:43 -0500

To build true Differentiation and Uniqueness in your market/industry you want to look beyond your products and services. They are easily commoditized today. What isn't easily commoditized is your Customer Experience. When you create an "over the top" customer experience you demonstrate the true "heart" of your company to your customers. Customers want to see this... it's your DNA and describes who you really are to them so they start to feel special and important... much like what a Professional Scout does when looking for prospective athletes.

The Real Difference Between Marketing and Advertising

Tue, 27 Mar 2018 08:48:00 -0500

Most people believe that Marketing and Advertising are the same thing. Fact is they're not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

Positioning A Product

Mon, 26 Mar 2018 08:50:27 -0500

If you have a business or product, it's actually more effective to be very specific about who / what you center it around. Most people make the fatal error of trying to position it to "everyone" (or insert another huge demographic). Whilst this works logically, in terms of the underlying way a business may be best placed to progress, this will not work very well. Thus, it's strongly advised that you become extremely focused on what it is you're actually there to do.

Three Ways Audience Definition Can Save Your Marketing Strategy

Mon, 26 Mar 2018 07:17:07 -0500

If you are new to the world of marketing strategy, the concept of audience definition may be a bit alien to you. That's OK because it is to most people. Perhaps the best way to illustrate what it entails is to think about two people discussing any given topic. Each person has taken up one side of the discussion and is arguing its merits to the other person. The problem is that the argument is going nowhere. Over time, voices get louder & what was once a discussion is now a shouting match with one common insult: "You don't know what you're talking about!"

How to Get Started With Referrals

Wed, 21 Mar 2018 13:08:33 -0500

As a small business owner you are much closer to your customers than large businesses are. This brings a powerful advantage in marketing with your existing customer base. This article lays out some referral strategies to take advantage of your existing relationships.

Those Who Can, Teach

Wed, 21 Mar 2018 11:33:30 -0500

What's a proven way for Solopreneur consulting service providers to demonstrate expertise, distinguish yourself from the many "me, too" competitors; position yourself as a thought leader; and work against being perceived as a commodity? Teaching! The old proverb, "Those who can, do and those who can't, teach" doesn't hold up in the 21st century marketplace. Teaching is the smartest-ever marketing activity. You get paid to do it, so along with being an effective marketing activity, teaching simultaneously benefits your cash-flow. If that's not enough, through teaching you will become a better public speaker and better able to promote yourself as a keynote or a panel moderator.

Marketing and Product Development Professional

Tue, 20 Mar 2018 08:25:57 -0500

First of a series of articles on the steps of the Product Development process and what to look for on a successful launch of your product. The focus of the articles is to understand how to avoid failures before it's too late and how to succeed projections for your product.

Strategic Customer Attraction Marketing Blueprint

Mon, 19 Mar 2018 14:56:35 -0500

With the ever changing face of the economy the trend to more and more people choosing to start their own business for various reasons continue to rise. With that said - along with this trend there is an increasing need for structured marketing process and client acquisition processes and methodologies.

Global Milk Industry Trend Analysis and Outlook

Sat, 17 Mar 2018 09:37:46 -0500

Milk is considered to be a complete food and hence is an inevitable part of human diet. For any mammal, milk is the primary source of nutrition, especially for infants, since this white liquid is easily digestible.

How to Make Marketing Investments Pay Off

Fri, 16 Mar 2018 11:30:28 -0500

Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off.

Pricing Graphic Design Projects

Wed, 14 Mar 2018 11:59:45 -0500

Here are some suggestions on how to put value on graphic design services. Using three components, hourly rate, market value and client budget, you can determine what design services are worth and still make money.

Marketing Automation - Why Has It Become the Need of the Hour for Marketers?

Mon, 12 Mar 2018 14:10:09 -0500

Marketing automation as a tool has come of age very recently to compete on the technology front and is doing wonders already. A stat provided by Forrester in its report "Gauging Your Progress and Success" mentioned that 58% of top-performing marketing companies have adopted marketing automation. The technology is supported by various other statistics, which stress mainly on the use of marketing automation tools for considering both simple and sophisticated campaigns. All the stats aside, you need to understand whether it really is a good idea to start with. What does it do other than sending automated emails? Firstly, you need to find out your needs, and then understand an automation tool that matches your requirements and offers tailor-made benefits.

10 Super Sales Tips to Smash Your Records

Sat, 10 Mar 2018 12:12:53 -0600

Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.

3 Things You Don't Do Now That You Used to Do for Your Business

Fri, 09 Mar 2018 10:34:57 -0600

Business been heading south lately? Perhaps you've stopped doing these three things that you used to do when it was new.

Dishonest Marketing: Deceit Is a Lousy Way to Start Relationships

Thu, 08 Mar 2018 14:55:42 -0600

Think the best way to catch someone's attention is to lie to them? Believe that it's okay to trick someone into reading your marketing or sales message? This article examines why that's a fundamentally flawed approach.

Appreciate Your Clients Or Colleagues With Custom Coffee Mugs - Here's Why

Thu, 08 Mar 2018 08:22:09 -0600

If you are looking for some new and creative ways to boost your marketing campaign, so, custom coffee mugs can be your friends. They are the way too perfect to leave a lasting impact on clients, co-workers or co-partners. There are a number of companies, who have already taken the advantage of using them in their promotional activities and if you want to know how it works, take a look at the following points.

Reasons To Use Printed Key Chains For The Purpose Of Marketing

Thu, 08 Mar 2018 08:20:33 -0600

Marketing is all about coming into the eyes of the visitors and stick in their mind; so, they'll remember you and spread your name to more and more people too. Though to make such campaign successful, you need to go out of the way that leaves a lasting impression and give one a reason to remember your business or brand name.

Hiring a Marketing Expert Vs Doing It Yourself

Wed, 07 Mar 2018 11:08:41 -0600

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition.

Getting Actionable Insights for Endowment Funds

Tue, 06 Mar 2018 10:34:13 -0600

The world has become a global market and political, cultural or financial developments in one part of the world can have a critical impact on your investment... For example, a small article in the newspaper about developments in North Korea can have an impact on your investment in the USA. Point being made is that there are a host of factors that you need to consider when investing in Endowment funds and you must look beyond the traditional historical data.

Missing Out On Big Data Opportunities

Tue, 06 Mar 2018 10:30:00 -0600

Even the largest family fund owners are unable to manage the data overload and make its apt use in making optimal investment decisions... Decisions that could mitigate risks and enhance earning potential! A recent research by Ashby Monk of Stanford University (Global Project Center) and Daniel Nadler and Dane Rook of the Kensho Technologies throws insight into how endowments, sovereign wealth funds and some of the biggest pensions handle data.

Important Considerations For Creating And Using Business Logos

Fri, 02 Mar 2018 11:04:45 -0600

Business logos are important for branding activities. Your company's logo represents not only your brand but also provides a way for your customers to connect with your business. A logo can offer marketing opportunities at every step. This is why logo designs and signage are of tremendous importance for businesses.

Reasons Why You Need A Mobile Marketing Strategy

Fri, 02 Mar 2018 08:17:03 -0600

Mobile marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time.

What Are Your Digital Marketing Challenges? Here Are Our Top 5 (and Some Solutions Too!)

Wed, 28 Feb 2018 14:46:50 -0600

We're already at the end February (and the countdown to spring is on!). If you're like most small business owners, you kicked off January with a new and improved plan for your business, and most likely that included marketing to new prospects and collecting leads.

Becoming an Influencer in Your Industry

Mon, 26 Feb 2018 14:36:33 -0600

Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.

Growth Isn't Linear

Sat, 24 Feb 2018 18:19:02 -0600

Our culture is really good at selling us the "easy road." There are all sorts of ways to make your life easier, supposedly.

Using the Marketing Mix to Maximize Customer Returns

Wed, 21 Feb 2018 20:50:42 -0600

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results.

Let's Play The Marketing Game

Wed, 21 Feb 2018 07:07:14 -0600

Marketers, like most professionals, find their work a mental challenge - not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called "How would I do it?" Want to play?

5 Benefits of Roller Banner Displays

Wed, 21 Feb 2018 06:50:52 -0600

Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it.

Why Not Having a Marketing Strategy Is Like Driving With Your Eyes Closed

Sun, 18 Feb 2018 21:11:17 -0600

When it comes to business, one thing that has been a mainstay for successful companies is having a great marketing strategy. In fact, any business that is serious about actually staying in business would not go one day without moving forward with an effective marketing strategy as it is the foundation for how a business remains relevant.

5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Business

Fri, 16 Feb 2018 14:33:11 -0600

Bringing together robust CRM software with state-of-the-art marketing automation can be a game changer for your business, but it's just one piece of the puzzle. Learn more about the ways marketing, web development and web enhancement services will help you increase qualified leads, drive sales and grow your business.

Is Your Marketing Content Authentic and Impactful?

Thu, 15 Feb 2018 14:45:14 -0600

What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice?

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

Wed, 14 Feb 2018 10:36:57 -0600

Technology and marketing are now going hand in hand. Brands are using technology to create engaging customer experience. After studying the impact of technology on marketing, in this article I have shared some examples showcasing how different industries are using technology to deliver a better customer experience.

A Guide to Going Viral

Wed, 07 Feb 2018 11:56:20 -0600

Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms.

4 Important Trends of Content Marketing in 2018

Wed, 07 Feb 2018 11:04:44 -0600

Did you know that content marketing is evolving? What worked in 2016 didn't work in 2017. Do you assume that the trend will remain the same in 2018? This article explore four important trends that will shape content marketing in 2018.

Best Way to Promote a Business

Mon, 05 Feb 2018 13:29:18 -0600

Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune. 1. Plan your attack.

Next-Level Marketing With Business Cards

Mon, 05 Feb 2018 08:55:34 -0600

Most people are under the false impression that marketing with business cards is simply handing their cards out to anyone and everyone. Truth be told - it requires some creative thinking to be able to effectively market and acquire a bigger 'return on investment' with this marketing technique. Business card marketing, as well as the connection making and relationship building that goes with it, is more of an art and requires 'out of the box thinking' and standing out.

Vital Marketing Concepts

Fri, 02 Feb 2018 08:12:28 -0600

Effective Marketing is a cherished desire of startups, SMEs, and firms for stable market share. The effectiveness of a marketing strategy is based on insightful understanding of some vital marketing concepts such as marketing, selling, branding, advertising, and networking.

Domestic Vs International Marketing

Thu, 01 Feb 2018 10:39:13 -0600

Let's first start our conversation by asking why? Why marketing? Why HR? Why finance? Why any of those or any other fields is important for the business whether it's a startup or a huge organization.

5 Benefits Pop Up Stands Will Fetch For Your Marketing Efforts

Wed, 31 Jan 2018 20:30:34 -0600

Banner stands have lots of names to them, including pop up stands, roll up banners and pull up stands. They may look simple, but the truth is that they can impact your marketing positively and effectively for that matter. They make very good marketing tools, especially when you are looking to give customers short insight to the services or products you are offering them. At an exhibition, the pop up stands make very reliable exhibition banner stands to bring customers to your stand by sending the message across in an interesting way. Compared to other promotional channels, the stands make very affordable tools which could be why they have become very popular among business people.

10 Steps to Design a Successful Marketing Plan

Wed, 31 Jan 2018 11:56:13 -0600

Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company.

The Importance of Sports in City Marketing

Wed, 31 Jan 2018 11:55:19 -0600

Countries and cities are being promoted with a very similar way to products or services from private brands. One major difference, though, is that this promotion is being performed not only by private brands, but also by the people of that particular city or country in partnership with governmental agencies. This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents.

Do You Have a Marketing Strategy and Plan for Your Business in 2018?

Tue, 30 Jan 2018 14:58:43 -0600

A Marketing Strategy and Plan is the first and most important piece of your roadmap to success. Without this, you can't attain your business goals.

Would You Wait In Line For Nutella?

Sun, 28 Jan 2018 12:15:34 -0600

Have you done your market research on the top product in your line up? In the scope of all things marketing, today's breach comes with a lack of research and market studies. On a case by case line of study, the average product has low marketability, and yet... In a depression market, your product maybe the "Cat's Meow" that brings buyers to the lineup! What say you? Nutella line?

Don't Discount - Offer More Value

Fri, 26 Jan 2018 07:12:03 -0600

STOP discounting!!! Instead, innovate your business, so you offer more value than your competition even if that means increasing your price. When you discount your price, you lose the full value of every dollar you discount. Bundling increases the perceived value, so prospects buy more.

We've Got Some Webinar Tips for You

Wed, 24 Jan 2018 19:25:00 -0600

Webinars are a great way to deliver content (such as an online course), that is either live or recorded for an evergreen program. But, webinars are also used to deliver content for a "freebie", or lead generation piece.

5 Marketing Tips to Grow Your Startup

Wed, 24 Jan 2018 13:30:00 -0600

In every passing second, three new startups are launched worldwide. So that makes it 11000 per hour and 25,9200 per day. But out all the startup's only 10% of the startup's getting succeeded and the remaining getting failed.On that note, here are some of the marketing techniques that help you to be on the list of the 10%.

Stop Spending Money on Marketing Until You Read This

Tue, 23 Jan 2018 14:53:23 -0600

If you are finalizing your marketing plans for 2018, STOP, don't commit to spend a penny until you read this to see if you are spending your money effectively. Not seeing results from your marketing? Not sure where or how to spend your marketing budget? The key elements every small business needs to get the best return on investment from their marketing.

How to Market Your Door Company

Tue, 23 Jan 2018 08:41:48 -0600

Many people might not realise it, but door companies may find it more challenging than other types of businesses. Advertising a product to make a home liveable is tricky as we take this product for granted on a daily basis.

Is Corporate Gift Giving Important for My Business?

Mon, 22 Jan 2018 08:34:27 -0600

If you want to strengthen your relationship with your existing clients and attract new, potential ones, it's important for you to use personalized corporate gifts. These gifts play an essential role when it comes to improving the company image or brand.

Three Ways Customer Segmentation Can Save Your Marketing Budget

Mon, 22 Jan 2018 07:19:06 -0600

For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you've ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren't finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.

Fishing for Customers? Find the Right Lure

Sun, 21 Jan 2018 09:15:36 -0600

The marketer also wades into fast-moving waters, and just like the fisherman, the marketer keeps changing lures. The marketer does it by changing marketing programs, headlines, media, copy, offers, graphics, prices, stories, etc. Lures that bring success are kept and used until environmental or competitive conditions change.

This Article Can Help You to Find Additional Funding for Your Business

Fri, 19 Jan 2018 14:26:56 -0600

Whether you need more stock, new machinery to manufacture new products, increase factory or retail space or just need to increase the number of employees, gaining access to additional funding can give your business the boost it might need. But short of applying to try and win an investment on TV's The Vault, what are the key steps to successfully obtain funding? BEFORE JUMPING IN AND FILLING IN MANY APPLICATION FORMS, YOU NEED TO CONSIDER WHAT YOUR LENDER WILL NEED TO KNOW?

The Importance of Standing Out

Wed, 17 Jan 2018 14:38:26 -0600

As a college marketing student, I hear day in and day out about the importance of branding and the ability to stand out. When I think about this concept, I am either overwhelmed by the thought of trying to become noticeable in such a huge world, or I am simply uninterested because sometimes I believe that all I have to be is a good student and a hard worker to be successful. I have to admit that just about every working adult tells us students that we just need to get through school, and not worry too much about our...

Are You on Top of Your Marketing Game?

Tue, 16 Jan 2018 07:04:00 -0600

What are the things that businesses can do to remain at their best and develop their growth? This is not a straightforward question and there are different things that can work. They include the quality, the style of management, and even the business environment.

How to Influence People to Purchase Without Hard Selling

Tue, 16 Jan 2018 07:03:52 -0600

Things have really changed in the world today and we are now hyper-connected. Prospects are able to find the information needed very easily. This can be regarding services and products. As such, it is very important that people adapt to the changes. The best speakers use science and data to help salespeople to see selling differently. It is no longer about that old-fashioned selling approach. This was an enthusiastic and persuasive pitch for any service or product. Things are done differently now and this has changed business as we know it today.

Voice Overs and Your Business

Thu, 11 Jan 2018 11:06:38 -0600

Videos are one of the most important marketing tools that you can use for your business. Informative compelling voice overs are one of the most important tools for your videos. Videos are everywhere you go and because of the latest technology, you can watch them on the go as well.

New Year Sales - Should You Be Discounting Your Rates?

Wed, 10 Jan 2018 14:29:08 -0600

Now that we're past most of the holidays (there are still many faiths celebrating), we certainly have passed the biggest spending period of the year. Many of us stuck to our budgets, some well... not so much!

Learn The Importance Of Graphic Designing Services

Wed, 10 Jan 2018 10:15:58 -0600

Graphic design is a major element of today's IT world. The potential and scope of growth associated with this field are really enticing, and this is the reason why more and more people are plunging into the arena of graphic design. However, being a graphic designer or the owner of a graphic design company is not that tough; the real challenge lies in making your business grow at an impressive speed.

Keys to Be Successful in Business Marketing

Wed, 10 Jan 2018 10:09:23 -0600

A typical Business-to-business (B2B) company creates value for its customers, builds brand recognition, and communicates a unified message, targets decisions makers, supports salespeople with variety of communication tools. Business markets have shorter distribution channels and emphasize personal selling as the form of promotion and marketing communication. The business-to-consumer as a business model differs significantly from the business-to-business model. Keys to success in Business markets are value creation and customer satisfaction, social media marketing, mobile marketing, multimedia content and executive brandings for personal selling.

Why Using Branded Workwear Clothing Is Beneficial for My Business

Mon, 08 Jan 2018 08:38:38 -0600

If you want to spread the word about your brand and get it recognized by the customers, you should consider the idea of using branded workwear clothing. Make your employees wear clothing engraved with your company logo so it becomes easy for your customers to recognize what you're offering.

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Mon, 08 Jan 2018 07:44:50 -0600

Email marketing is one of the most effective marketing tools for businesses. Learn how marketing automation and CRM can help you better engage and convert new customers.

Five Signs You Need Automated Marketing

Mon, 08 Jan 2018 07:44:14 -0600

Consider using marketing automated to help you mange your leads and clients. It will allow you to work on your business rather than in it.

Here's Why Your Customer Won't Always Care If Your Product Is Better

Mon, 08 Jan 2018 07:12:51 -0600

If you think better always prevails in a high-tech environment, then here's a story about the unrivaled persuasive power of simplicity - Back when I was a young engineer in R&D, I developed a very small and cheap component for replacing a rather costly outdated one in a project I was working on. One day the head of a manufacturing line calls me up and schedules a meeting with me and a project manager who may need what I've developed for another project. We start the meeting and the project...

Why B2B Marketing Is Very Different From B2C Marketing

Mon, 08 Jan 2018 07:11:57 -0600

Most ad agencies, marketers and copywriters do B2C campaigns. In such competitive consumer markets, the most regurgitated "how to market" slogan is "Sell the Benefits. Not the Features" And that's true.

Challenges Faced in the Data Integration Process

Fri, 05 Jan 2018 08:54:30 -0600

In the process of data integration, setting up the pragmatic prospects can become a challenge. For an agency, the primary goal is to set realistic figures and analysis.

Deciding on the Design for Your Exhibition Booth

Thu, 04 Jan 2018 07:27:10 -0600

The return on your investment by spending time at an exhibition booth can be very high. However, this is only going to be the case if you have something that stands apart from the rest.

Get the Best Concept in Place for a Trade Show Display

Thu, 04 Jan 2018 07:24:00 -0600

There are some amazing trade show stand contractors out there, and they can bring your products or services to life! They can make them appealing to your target audience, and they are more likely to buy once they have stopped by your booth to get additional information.

Important Aspects to Discuss With the Designer for Your Exhibition Booth

Wed, 03 Jan 2018 15:03:42 -0600

The services of qualified exhibition booth designers can help you to have a professional and eye catching set up that people stop to look at. That is what you want when you make the exhibition circuit.

6 Lessons I Learned From Seth Godin at SmartHustle Conference

Wed, 03 Jan 2018 14:43:38 -0600

I attended Ramon Ray's SmartHustle Small Business Conference in New York City. What a day! The conference was truly inspirational on many levels. I hope you can use some or all of these takeaways in your marketing to make you stand out and be truly effective!

Small And Midsized Company Marketing And Marketing Communications - Actionable Forecasts For 2018

Tue, 02 Jan 2018 15:02:37 -0600

Many marketers are currently feeling unsure about their communications efforts. In fact, Infusionsoft's recent survey of 1,000 small business owners found that nearly two-thirds feel that they "don't know if their marketing strategies work" or "know that their strategies aren't working". Unfortunately, improving marketing and marketing communications strategy, planning and tactics will be even more difficult in 2018. My article presents actionable forecasts for small or midsized B2B, B2C and nonprofit marketers to help them profitably improve sales and ROI.

3 Follow-Ups Tips For Tennis Clubs

Tue, 02 Jan 2018 10:29:13 -0600

Hello to all you club owners out there. You know something? If you guys knew how much money you were leaving on the table with your marketing, you would shoot yourself in the foot!

Infographic Communication

Tue, 02 Jan 2018 10:07:42 -0600

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

Satisfying WIIFM for Your Target Audience

Tue, 02 Jan 2018 07:20:11 -0600

WIIFM is the concept of satisfying the needs and wants of your target audience before getting what you need for your brand and your business. In other words, it is your ability to solve the other person's problem.

What Your DNA Can Tell You About Your Business

Tue, 02 Jan 2018 07:01:54 -0600

Us humans are always obsessed with discovering our origins. As part of the Jewish nation, it's always fascinating to find out new-old connections to different ancient nations due to our long and complicated nomadic history. Biological DNA tests have become a very powerful tool in that sense - I've just read about a fascinating DNA test results showing that Jews and Samaritans have a shared male ancestor in the last 2500 years, indicating that Samaritans (like the Good Samaritan from Jesus' famous parable) are actually Jews that were left...

The Colors of Marketing

Fri, 29 Dec 2017 07:09:32 -0600

The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers.

Custom Designed USB Drives - An Excellent Promotional Tool

Wed, 27 Dec 2017 08:54:52 -0600

Using custom designed USB drives for promoting your brand is the most feasible decision you could make. There are several benefits of using USB drives as a promotional giveaway item at a trade show or an exhibition.

5 Tips to Boost the Value of Your Leveraged Sales

Fri, 22 Dec 2017 09:59:01 -0600

The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one.

10 Tips About How To Successfully Write Your First Business Book

Wed, 20 Dec 2017 08:12:34 -0600

This article provide relevant tips to start writing your first business book. It is written in a clear and simple manner.

The Truth About How Little Your Sales Copy Affects the Success of Your Sales

Wed, 20 Dec 2017 07:08:54 -0600

If you're biting your nails with anxiety every time you hire a copywriter to write your upcoming promotion, then this may just be the most important article you'll ever read. One of my most popular articles on is about how to make your online business better by using direct mail (YES - people still read those!).

2017 Review: Content & Social Media Marketing Insights

Tue, 19 Dec 2017 14:59:46 -0600

How was your 2017 as far as marketing and branding? Do you have your strategy ready for 2018? When was the last time you looked at your website content and branding position? What have you done in social media channels? Have you done your research into how your clients view you ad your business? I hope you enjoy the article with a few insights into how to make 2018 a banner year for you and your business.

Getting Your Business Ready NOW for Holiday Shopping

Tue, 19 Dec 2017 14:58:52 -0600

Are you taking advantage of the Holiday season, for not only sales but also lead generation? If you had a sale on your website, how were conversions? Have you implemented a re-targeting campaign for those who may have abandoned their cart? It is not too late for this year or the ability to cross over into marketing for the upcoming months. Get engaged into your marketing now while traffic on the internet is at its peak.

Planned Obsolescence: Necessity for Society or Merely a Business Tactic?

Tue, 19 Dec 2017 10:47:23 -0600

Do we really need a new iPhone launching every year? Do we really need a latest version of Play Station or X-box? Does it merely makes the companies rich or it also helps the society?

5 Advantages of Using Customized Coffee Mugs

Mon, 18 Dec 2017 20:03:03 -0600

If you are a marketer and you have been looking for an easy way of promoting your brand and services, we suggest that you give a go to customized coffee mugs. Whether it's a bank, farm or an office, these mugs can be seen everywhere, especially in the developed countries. In this article, we are going to talk about 5 advantages of promotional customized coffee mugs. Once you have read about these advantages, you will make this strategy part of your business. Read on to know more.

The Beginner's Guide To Audience Definition

Mon, 18 Dec 2017 07:22:07 -0600

So, you've decided to wade into the murky waters of the business world. As you've slowly set yourself up for providing your product or service, you've been bombarded with a number of words & acronyms that have confused you, with one of the more confusing being the idea of audience definition.

Marketing Communications: There's No Reason To Be Crass

Thu, 14 Dec 2017 07:48:08 -0600

Although society's bar for what's appropriate seems to drop lower every year, companies should avoid falling into the trap of using vulgar language and crass phrases. This article offers practical guidance.

10 Ways to Keep Users Engaged With Your Mobile Application

Wed, 13 Dec 2017 13:32:04 -0600

It is a fact that there are some hundreds of mobile applications in each category, where to keep your users hooked is a challenge. Let us look at some effective ways to keep users engaged to your mobile app.

How To Create a User-Centric App That Has Potential to Capture a Greater Audience

Wed, 13 Dec 2017 07:21:14 -0600

This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities.

Is Your Business Ready For Mobile Marketing?

Tue, 12 Dec 2017 07:36:02 -0600

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.