Museum Marketing Blog (in cloggy English)

Last Build Date: Mon, 26 Aug 2013 12:24:43 +0000


The branding of the Van Gogh Museum

Mon, 26 Aug 2013 12:24:43 +0000

When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen.  We could not give a straight answer because that is not really possible on hindsight. What we did do was, research what all the […]

Do not touch

Mon, 26 Aug 2013 08:59:06 +0000

I have worked for 8 years in the museum world, so I have seen a lot of museums and their art. I like museums, I like what they do, represent and what they try to achieve. But museum have their constraints in the way they present their art. Sometimes museum feel like a police state, […]

Brainbulb Marketing Ideas

Wed, 23 Jan 2013 16:20:38 +0000

I have started a new platform called Brainbulb. On this website I will publish marketing ideas. The focus will be on marketing in general and marketing concepts. With my background in cultural marketing, I will sometimes write about museums and other cultural marketing. So If you are interested..check it out.

Advertising is selling

Fri, 06 Feb 2009 20:53:32 +0000

“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is written by David Ogilvy an advertising guru from the past. For me this book has one main message: Advertising is […]

Top 10 blockbuster exhibition tips

Sun, 11 Jan 2009 13:36:09 +0000

Before the holidays I went to a presentation about a big blockbuster exhibition “The Terracotta army of Xian. This exhibition took place in the Drents Museum in Assen form the first of February until the end of August 2008. The exhibition was a major success, the Drents Museum normally has an attendance of 100.000 visitors […]