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Preview: Retail Hits and Misses

Retail Hits and Misses





Updated: 2018-01-16T02:46:10.223-08:00

 



With the support of the Home Depot Foundation, we ...

2009-08-22T02:24:02.689-07:00

With the support of the Home Depot Foundation, we have a great opportunity to bring the economic benefits of sustainable building to home owners.



With the support of the Home Depot Foundation, we ...

2009-08-22T02:23:33.717-07:00

With the support of the Home Depot Foundation, we have a great opportunity to bring the economic benefits of sustainable building to home owners.



Judy: Millennials are definitely the right target...

2009-08-07T18:08:55.710-07:00

Judy:
Millennials are definitely the right target for home improvement stores and cause marketing is one of the best ways to get them to advocate for your brand. Thanks for bringing this effort to my attention, Home Depot seems to be getting some things right these days.

Carol



Great article Judy! I came across it today and ma...

2009-06-29T19:54:59.346-07:00

Great article Judy! I came across it today and may have been published by someone else, but it appears you are the original author!

Good thoughts on alerting moms to events at the malls this summer!

Glad to connect and I'll definitely follow to see future insights!

Thanks!



Hi Judy, Great article! I saw it today on anothe...

2009-06-29T19:53:23.743-07:00

Hi Judy,

Great article! I saw it today on another site, but it looks like you are the original author.

Glad I came across your blog and will follow along to see future insights!



Maybe it's because everyone has the recession ...

2009-06-27T00:52:34.528-07:00

Maybe it's because everyone has the recession blues. Here's more proof that fun is what brand-building and customer loyalty are all about these days. Love this Google-Virgin scavenger hunt! http://rohitbhargava.typepad.com/weblog/2009/06/why-google-virgin-americas-online-scavenger-hunt-campaign-rocked.html

Check it out!



Judy, you are absolutely right and mobile adds a f...

2009-06-25T05:00:08.704-07:00

Judy, you are absolutely right and mobile adds a fascinating dimension to the possibilities with targeted, relevant messages that set the stage for an interested community. Thanks for referring to me in this discussion. CB



Another great post, Judy. I think you are right, l...

2009-06-22T19:26:40.996-07:00

Another great post, Judy. I think you are right, loyalty has a broader meaning than points. Dunkin' Donuts just launched an iphone app for 'dunkin' runs' that helps people do something they are already doing better. That kind of usefulness will generate real loyalty. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108417#
Carol Phillips
www.brandamplitude.com



I wrote about this. @weirnermobile retweeted it (R...

2009-06-18T22:46:44.244-07:00

I wrote about this. @weirnermobile retweeted it (RT), and I'm now following weinermobile. Maybe I'll get a hot dog out of it. My baloney has a first name.. it's T-W-I-T-T-E-R...



I visited the Portland version of LA's Korean ...

2009-06-18T14:39:25.969-07:00

I visited the Portland version of LA's Korean BBQ cart today. We trekked across the river to Burgerville parking lot to catch the truck during its lunchtime interval.

Arriving a few minutes early, we were shocked to see 20+ people waiting in line before the truck even showed up! Pretty fascinating use of Twitter, and some great food to boot.



I had no idea that organizations were using Twitte...

2009-06-16T10:36:58.562-07:00

I had no idea that organizations were using Twitter in this manner, but it really makes perfect sense. Yet again, Twitter connects business to consumer. Thanks for the great resource!

@nlawhead



These types of examples are why I think those who ...

2009-06-16T10:27:05.798-07:00

These types of examples are why I think those who say Twitter has peaked are wrong. It may have peaked for those who use it to tell people what they HAD for lunch, but is just being picked up those who use it tell you what you can HAVE for lunch. The platform is flexible and creativity will make it indispensable.



Judy, you're bang on. Unfortunately, training ...

2009-06-15T12:20:56.436-07:00

Judy, you're bang on. Unfortunately, training the front-line staff takes a commitment of time, as well as cost, and companies too often take a very siloed approach to their loyalty programs. To compound things, loyalty program vendors too often ignore the commitment required from the front-line staff because it will add to the time lines and complexity of the overall implementation, and may jeopardize the deal. Everyone wants a quick fix. Unfortunately, when you're implementing these types of programs and trying to drive real value out of them, you can't cut corners.

Mark Orlan



Judy, you're bang on. Unfortunately, training...

2009-06-15T12:18:52.815-07:00

Judy, you're bang on. Unfortunately, training the front-line staff takes a commitment of time, as well as cost, and companies too often take a very siloed approach to their loyalty programs. To compound things, loyalty program vendors too often ignore the commitment required from the front-line staff because it will add to the time lines and complexity of the overall implementation, and may jeopardize the deal. Everyone wants a quick fix. Unfortunately, when you're implementing these types of programs and trying to drive real value out of them, you can't cut corners.

Mark Orlan



Smart post and good cause. Makes me wonder if the...

2009-06-10T18:38:19.028-07:00

Smart post and good cause. Makes me wonder if there isn't the opportunity for someone (let me know if you want) to create a digital clearing house, a central place for markets aSmart post and good cause. Makes me wonder if there isn't the opportunity for someone (let me know if you want) to create a digital clearing house, a central place for markets and farmer's markets to post what they have that's local food and for consumers to access by location. So, Stop and Shop in Winchester, MA has local tomatoes from farms in nearby Concord. They post under tomatoes, and under Concord, MA. People can access content by location or produce. If all stores posted it would become a valuable resource. Probably shouldn't give this idea away. But I just did. May blog about it, too.nd farmer's markets to post what they have that's local food and for consumers to access by location. So, Stop and Shop in Winchester, MA has local tomatoes from farms in nearby Concord. They post under tomatoes, and under Concord, MA. People can access content by location or produce. If all stores posted it would become a valuable resource. Probably shouldn't give this idea away. But I just did. May blog about it, too.



Right on cue - here comes SampleSaint and GS1DataB...

2009-06-07T13:00:51.313-07:00

Right on cue - here comes SampleSaint and GS1DataBars to enable coupons delivered directly to our phones.
http://www.nytimes.com/2009/06/07/business/07novel.html?th&emc=th

Will this cool capability rub off on Unilever? Or just reinforce how much we love our iPhones?



Great idea! And an opportunity to partner with bra...

2009-06-07T12:57:37.010-07:00

Great idea! And an opportunity to partner with brands that already promote local goings-on, like Eventful. Thanks for reading, and for sharing.



Smart post and good cause. Makes me wonder if the...

2009-06-07T04:37:06.262-07:00

Smart post and good cause. Makes me wonder if there isn't the opportunity for someone (let me know if you want) to create a digital clearing house, a central place for markets and farmer's markets to post what they have that's local food and for consumers to access by location. So, Stop and Shop in Winchester, MA has local tomatoes from farms in nearby Concord. They post under tomatoes, and under Concord, MA. People can access content by location or produce. If all stores posted it would become a valuable resource. Probably shouldn't give this idea away. But I just did. May blog about it, too.



Thanks for reading and posting your comment. The E...

2009-05-21T15:24:47.635-07:00

Thanks for reading and posting your comment. The ESA report you included in your comment does in fact support the observations made in my story. As the report shows on Page 2, 25% of players are under 18 and 49% are between 19-49. Assuming that 49% is split 50-50 between 19-30 year olds and 31-49 year olds, at least 50% of gamers are under 30 aka Millennials. Bottom line, the conclusions apply as much to Millennials as to any other segment of game players.



Thank you for linking to the AT&T study, howev...

2009-05-21T06:42:17.282-07:00

Thank you for linking to the AT&T study, however, your conclusions are flawed because they rely on mistaken elisions of terms; "gamer" or "mobile gamer" do not equal "millenial," in fact they most likely equal "GenX-er." According to the Entertainment Software Association, "The average game player is 35 years old and has been playing games for 13 years... The average age of the most frequent game purchaser is 40 years old."



Great post in a very important topic area. While I...

2009-05-19T17:49:56.980-07:00

Great post in a very important topic area.
While I hate to say it, the loyalty program I most admire is United Airlines -- especially their "extra services" for people who reach annual membership milestones. It does affect my choice in airline -- both to cash in on my upgrades as well as to feed my miles.
I still cannot understand the motives behind the grocery loyalty program, other than to give me a club member discount and thus try to win a repeat store visit. I rarely change my shopping list to adapt to the club discounts. It is using customer data as a blunt instrument.



Judy, your "3 Ways" are great examples of the valu...

2009-05-14T14:29:00.000-07:00

Judy, your "3 Ways" are great examples of the value of anticipating the needs and desires of customers rather than waiting to react. It comes from paying attention. All of us appreciate doing business with people who are paying attention. There are analysts (actually psychoanalysts) of consumer behavior who say that certain shoppers even expect the salespeople to do little less than wise mind-reading (http://rimtailing.blogspot.com/2009/05/jung-at-heart.html). An appeal of the business which is locally owned and operated is a sense that they are part of our community, so know us well. That's at least a minor league version of mindreading.



Judy, thanks for pointing me to your post and to y...

2009-05-14T08:59:00.000-07:00

Judy, thanks for pointing me to your post and to your blog. Lots of opportunity for valuable creativity. Best, CB



Thanks for your comment, Bruce. I agree that these...

2009-05-04T09:23:00.000-07:00

Thanks for your comment, Bruce. I agree that these days more than ever businesses have to put a context around their pricing decisions - whether they are reducing price or not. That's exactly what I think Starbucks is trying to do in its new ad campaign. It's what President Obama is doing with the budget.

As economists like to say, pricing is sticky downwards, meaning that once prices go down, it's hard for a business to raise them back up. So, I would recommend lowering price very carefully. As the economy improves, we may see a whole lot of brands and retailers leave their price-reduced products behind and launch repositioned versions at new, higher, more profitable price points.



The connection between the consumer's perceptions ...

2009-05-04T05:17:00.000-07:00

The connection between the consumer's perceptions of relative price and relative quality has been well-documented. Even an identical product is seen as being of inferior quality if the price point gets too low. When it comes to food and our current economic situation, the connection can be quite legitimate for the consumer to make. The product may not, in fact, be identical. Restaurant owners, including fast-food retailers, recognize the need to cut prices, and at least some are doing it by reducing the quality of the ingredients. But as you point out, Judy, the ultimate price reduction—-to free—-by KFC and Pollo Loco was designed to build loyalty. Inferior food won't do that job.
From my perspective as a consumer psychologist, I'm thinking that how the price reduction is framed for the consumer will make a big difference. Labor union leaders are selling members on wage and benefit concessions by framing the concessions as shared sacrifice. I suggest retailers shout it out that any truly dramatic price reductions are designed to aid the retailer's customers and employees during extremely tough times. Then those retailers increase their chances of maintaining the brand image of both their product offerings and their businesses, while building loyalty through consumer gratitude.