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Advertising Age - News





 



Can Snapchat's Culture of Secrecy Survive an IPO?

Wed, 18 Jan 2017 16:55:00 -0500

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Last September, Snapchat employees read a report about a leaked commercial touting a new product -- a pair of glasses for shooting videos. They felt emboldened to ask their bosses: Are these Spectacles glasses really from us? It seemed plausible. Paparazzi had photographed Chief Executive Officer Evan Spiegel wearing similar frames months earlier.

But after the inquiries, employees got an email, clamping down on the chatter, according to people familiar with the matter. You may have seen reports about a product that we may or may not be working on, it said. Don't talk about it.

Hours later, Snapchat publicly announced that the glasses were indeed real and part of a new strategy to define itself as a "camera company." The company's new name was Snap Inc. Many employees read about this for the first time in the news.

Continue reading at AdAge.com




Allison Arden Announces New Company, Soul & Co

Tue, 17 Jan 2017 15:15:00 -0500

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Former Advertising Age Publisher Allison Arden has officially launched Soul & Co, a company aimed at helping businesses and individuals improve their results while having a positive impact on society.

While Ms. Arden's new venture began working with its first client in July, Soul & Co was officially announced on Jan. 16, 2017, the day Martin Luther King Jr. day was observed.

"While we've been quietly in development since July, we chose today, MLK's birthday, to officially launch; a day celebrating a man who used his platform to create change and equality for all," Ms. Arden wrote in Jan. 16 post on LinkedIn. "It is also a powerful reminder of how difficult change can be as we try to evolve and make progress, not just in diversity, but in so many areas of our lives."

Continue reading at AdAge.com




These Are the 10 Most-Shared Holiday Videos

Thu, 22 Dec 2016 07:00:00 -0500

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According to an analysis by video ad tech company Unruly, these are the top 10 most-shared ads of the holiday season -- at least so far. With the exception of Amazon and H&M, the bulk of the ads are from Europe, which isn't surprising since U.K. marketers treat Christmas the way U.S. advertisers treat the Super Bowl.

Every year the goal for British marketers is to execute elaborate and expensive campaigns, which the media and consumers anticipate and watch in big numbers. And as this list shows, they share them, too.

Continue reading at AdAge.com




Netflix Tops Ad Age's 2016 Marketer A-List

Mon, 05 Dec 2016 07:00:00 -0500

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Last Chance! Ad Age's Cyber Week Membership Sale Is Almost Over

Thu, 01 Dec 2016 19:45:00 -0500


UPDATE: Did you miss Ad Age's Black Friday / Cyber Monday Membership Sale? No worries, because it's also a Cyber Week Membership Sale.

Once again, to celebrate America's national day of extreme shopping, Black Friday, we're offering ridiculously great pricing on Ad Age's Basic Membership package.

For just $59 (in the U.S.), you'll get:

Continue reading at AdAge.com




Super Bowl LI Complete Ad Chart

Mon, 21 Nov 2016 07:00:00 -0500

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Ad Age's Best Places to Work 2016

Mon, 14 Nov 2016 07:00:00 -0500

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How to Sell the Ultimate (Self-Driving) Machine

Mon, 31 Oct 2016 07:00:00 -0400

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REI's '#OptOutside' Returns for 2016 With Aims to Become a New American Tradition

Mon, 24 Oct 2016 13:15:00 -0400

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This year, $2.4 billion outdoor lifestyle retailer and co-op REI is once again closing its 149 stores on Black Friday for the return of its celebrated "#OptOutside" program. But now, with the backing of a slew of official partners, the company aims to make the program a new post-Thanksgiving tradition.

Last year, REI made marketing history when it decided to suspend its retail activity, including online sales, on the most popular shopping day of the year while continuing to pay its more than 12,000 employees so they can have a day to enjoy the outdoors. The idea, supported by advertising and marketing from Venables Bell & Partners, Starcom Mediavest Group and Edelman, went on to win the Titanium Grand Prix at Cannes in June.

For 2016, more than 275 national and local organizations, including a handful of brands, have officially teamed with REI to back the "Opt Outside" movement.

Continue reading at AdAge.com