Subscribe: Advertising Age - News
http://adage.com/rss-feed?section_id=12
Added By: Feedage Forager Feedage Grade C rated
Language: English
Tags:
adage  age  buy kind  calpino  companies calpino  continue reading  continue  food  game  kind thing  point  reading adage  reading 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Advertising Age - News

Advertising Age - News





 



Food Flight: Why Talent Is Fleeing

Mon, 01 May 2017 06:00:00 -0400

(image)

Barry Calpino signed up at Mondelez in 2015 to create an entirely new snack brand he named Va, a recognition by the company that there are only so many flavors of Oreo cookies and boxes of Ritz crackers people are going to buy.

"It's the kind of thing big companies can do," Calpino said, but only to a point. The pressure to perform in the low-margin food business can put unrealistic expectations on results. "It is tough and challenging when the market expects you and benchmarks you on the efficiency side, but that's only half the game."

Two years later, he's taking his game somewhere else, as VP-innovation at Conagra Brands, an established food marketer many point to as a rare example of a giant acting more like a startup.

Continue reading at AdAge.com




Introducing Ad Age's 25 Marketing Technology Trailblazers 2017

Mon, 17 Apr 2017 07:00:00 -0400

(image)

#scrollbutton a span {

position: absolute;

top: 0;

Continue reading at AdAge.com