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Your Wednesday Wake-Up Call: Amazon's Email Glitch, Bob Evans' Sale and Other News to Know Today

Wed, 20 Sep 2017 05:55:00 -0400

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About the first lady: Billboards for an English-language school in Croatia used a portrait of the U.S. first lady, Melania Trump, with the caption, "Just imagine how far you can go with a little bit of English." They were taken down after her lawyer threatened a lawsuit, The Associated Press reports.

'Arbitrary and capricious': "McCann Worldgroup has won the protest it filed this summer against the Army's Government Accountability Office alleging that its elimination from a review for the Army's business was 'arbitrary and capricious,'" as Ad Age's Lindsay Stein reports.

T-Mobile and Sprint: The two carriers are in active merger talks, CNBC reports. It's far from a done deal, and CNBC says people close to the situation "believe the chances of reaching an agreement are not assured."

Continue reading at AdAge.com




Your Thursday Wake-Up Call: Bad, Bad Startup Branding. Plus, Will Ad Agencies Embrace Consultancies?

Thu, 14 Sep 2017 05:56:44 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Two former Google employees had the ill-advised idea to name their start-up "Bodega," and social media users showered scorn on the brand name, the company and its raison d'etre. Here's what happened: Fast Company wrote about Bodega, which makes vending machine-like dispensers for pantry essentials, in a story headlined: "Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete."

Let's look at what went wrong here. No. 1: People love real bodegas, a bastion of human connectedness and authenticity in the somewhat soulless e-commerce era. And they don't want Silicon Valley tech bros to disrupt the folks who make their beloved egg sandwiches -- folks who, often enough, are immigrants running their own businesses.

No. 2: Some people saw the brand name as cultural appropriation. It seems the founders had some inkling this might be a problem, because they researched the issue; one told Fast Company they "did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97% said 'no'."

Continue reading at AdAge.com




Your Wednesday Wake-Up Call: Apple's New Ads. Plus, Your Handy Guide to Dmexco

Wed, 13 Sep 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: You may have heard that Apple has a few new products; it also has ads to match. The flashy spot for its $999 top-of-the-line Apple X plugs its features like facial recognition, augmented reality and wireless charging; it also includes a singing animated poop emoji. But did anybody else experience a strong flash of annoyance at the fine-print message saying the charging mat will be sold separately? There's no word on the price tag for the mat yet, but this whole iPhone X is going to cost you. A lot. Also check out a tugging-on-the-heartstrings spot for the Apple Watch, featuring real people who use the product, from a 99-year-old world traveler to a blind Chinese marathon runner (view it and read more here, by Creativity Online's Ann-Christine Diaz.)

Also: Marketers are getting excited about Apple's facial recognition technology, even if the idea of a phone reading your mood is pretty creepy, as Ad Age's Garett Sloane writes.

Disney and Apple

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Your Monday Wake-Up Call: Apple's Next iPhone, the Future of Shopping, and Other News to Know Today

Mon, 11 Sep 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Apple's next iPhones get unveiled Tuesday, and there's been a steady drip-drip-drip of leaks and speculation. First off, it's possible Apple's new high-end offering is called the iPhone X, after a game developer spotted the name in iOS 11 software. That name, if it turns out to be true, would be a sexy bit of iPhone 10th anniversary branding. Another developer found hints about upcoming facial recognition technology to unlock the phone, as well as about wireless charging, the Verge reports. And there could be animated emoji "animoji" -- based on users' voice and expressions, it says. Much chatter has focused on the pricetag, probably starting around $1,000 for the flagship device, about the same as for the Samsung Galaxy Note 8. The New York Times says that sum "crosses a threshold." In other words, it's just a hell of a lot of money to pay for something so easy to forget at a bar.

The future of shopping

For anybody keeping watch on brick-and-mortar retail in the e-commerce age, there are two experiments of note, one from New York and the other from Los Angeles. Coty is sponsoring the trendy Story concept store in New York, where a range of brands are on sale but what exactly is in it for the beauty company? Partly, "it's a way to find how its mass brands can better compete in a beauty marketplace where walls between mass, prestige, online and offline are crumbling," as Ad Age's Jack Neff reports. Across the country in West Hollywood, Calif., Nordstrom is opening a shop that offers manicures, tailors and an in-shop bar, but doesn't stock clothes or accessories, as The Wall Street Journal says. Personal shoppers will play a big role there.

Continue reading at AdAge.com




Your Friday Wake-Up Call: A Massive Hack Attack, NFL Booze Ads and Other News to Know Today

Fri, 08 Sep 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: U.S. credit reporting agency Equifax got hacked, and it looks bad. Not only does the data breach potentially affect 143 million people, but the hackers got sensitive data points on consumers -- names, Social Security numbers, birth dates, addresses and driver's license numbers. About 209,000 people also had their credit card numbers accessed, as Bloomberg News reports.

The response from CEO Richard F. Smith was bland: "This is clearly a disappointing event for our company, and one that strikes at the heart of who we are and what we do. I apologize to consumers and our business customers for the concern and frustration this causes." But is "disappointing" the right word choice for such a severe breach? Also, people are confused about the Equifax help site, which leads to a completely different web address that immediately demands six Social Security Number digits. On social media, some people complained it didn't seem to work right, or they wondered whether it was a phishing site.

So crisis communications experts, how is Equifax doing on this? Is there a better way?

Continue reading at AdAge.com




Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Tue, 05 Sep 2017 06:15:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The deal means Tronc, publisher of the Chicago Tribune and The Los Angeles Times, now has a foothold in 10 U.S. media markets, including the top three markets, as Bloomberg News reports.

Journalists have been showering the 98-year-old Daily News with adjectives like "venerable," "storied" and "distinctive." The paper has won 11 Pulitzer Prizes. The Chicago Tribune calls Tronc's move to buy the paper from Mortimer B. Zuckerman "a stunning and bold bet on the future of newspapers."

And yet the Tribune also says Tronc paid just $1 for the tabloid, plus the assumption of liabilities. Is there any symbolism to be found in the fact that $1 is also the Daily News' cover price?

Continue reading at AdAge.com




Ad Age Wake-Up Call: Facebook Watch, Lululemon For Men and Other News to Know Today

Fri, 01 Sep 2017 06:14:15 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Facebook's new video hub, Watch, has started rolling out to everybody in the U.S. And there's a lot to see. In a virtual reality dating show by Conde Nast Entertainment, a couple actually go dancing on the moon, in VR, while they make awkward small talk. And in a show from TheSkimm, Chelsea Handler and Hank Azaria will explain the news while lounging in their bathtubs.

Publishers are talking to advertisers about potential sponsored shows, too, as Digiday reports. In the meantime, here's a list of shows that are already out, courtesy of Variety. Did we mention there's a reality show about a baby hippo named Fiona at the Cincinnati Zoo?

Men in Lululemon

Continue reading at AdAge.com




Organic Doritos Give Frito-Lay a Pathway Into Whole Foods

Wed, 30 Aug 2017 11:57:12 -0400

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Amazon.com Inc.'s acquisition of Whole Foods is coming at just the right time for Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns.

The division of PepsiCo Inc. now has versions of 11 core chip brands without artificial ingredientsincluding Lay's, Tostitos and Cheetosand it's aiming to break out of the traditional snack aisle and get into organic grocery stores. The lineup, marketed under the name "Simply," meets all the criteria needed to be sold in Whole Foods, according to PepsiCo executive Jonathan McIntyre.

It's all part of a push to build a more healthful reputation for Frito-Lay brands, a significant undertaking at a company famous for bright-orange cheese powder. Natural products are the biggest source of growth for the industry right now, said McIntyre, who oversees research and development for PepsiCo's snacks. And Frito-Lay sees an opportunity to reach new customersand charge higher pricesby targeting organic-food shoppers.

Continue reading at AdAge.com




Ad Age Wake-Up Call: Uber's Surprise CEO Pick, Mayweather vs. McGregor and Other News to Know Today

Mon, 28 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Uber's board has reportedly chosen a new CEO for the ride-hailing company: Dara Khosrowshahi, who heads up online travel platform Expedia. The name was a surprise. After a nine-week search to replace Travis Kalanick, speculation had focused on Hewlett Packard Enterprise CEO Meg Whitman and General Electric Co. Chairman Jeff Immelt.

Uber has made no official announcement, but the pick was reported by outlets including The New York Times and Wall Street Journal. Recode calls Khosrowshahi a "truce" candidate and notes that he had not actually been offered the job yet as of late Sunday. Bloomberg, meanwhile, calls him a "seasoned deal-maker and an outspoken critic of President Donald Trump." The job at Expedia has something very basic in common with Uber's top job, as Recode notes: "Khosrowshahi's task is to turn unsold space whether it's an empty hotel room or an extra car seat into revenue."

Scorecard

Continue reading at AdAge.com




Samsung Heir Sentenced to Five Years in Prison for Bribery Conviction

Fri, 25 Aug 2017 03:45:00 -0400

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Jay Y. Lee, vice chairman of Samsung Electronics Co., was convicted of bribery and sentenced to five years in prison, a blow to the heir apparent of the world's biggest maker of smartphones and memory chips.

A three-judge panel of Seoul Central District Court found Lee guilty of bribery, perjury and embezzlement on Friday. The 49-year-old has been in detention since February and proclaimed his innocence throughout the trial; his lawyer said he would appeal the verdict. Prosecutors had sought 12 years in prison.

The ruling casts doubt over Lee's return to the conglomerate his grandfather founded almost 80 years ago, which is now in a battle for smartphone supremacy with Apple Inc. Since his arrest in February, Samsung Electronics has bounced back from last year's exploding Note 7 fiasco to release a new flagship and post record earnings with its shares also reaching an all-time high.

Continue reading at AdAge.com




Ad Age Wake-Up Call: Google and Walmart Partner Up, While WPP Cuts Its Forecast

Wed, 23 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Google and Walmart are teaming up on an online shopping partnership, forming a united front against Amazon. Or as The New York Times puts it, "Google and Walmart are testing the notion that an enemy's enemy is a friend." Google Express, the internet giant's online marketplace, will offer Walmart products. And shoppers will be able to voice-order Walmart products using Google's virtual assistant, The Wall Street Journal reports. Amazon controlled almost 45 cents out of every dollar spent online last month, according to data from Slice Intelligence, the Journal says. For Walmart, the figure is 2 cents.

WPP shares plummet

WPP cut its full-year revenue forecast, predicting revenue growth between zero and 1% this year. Previously, it had predicted 2% growth. WPP's share price fell up to 12% after the company released its first-half earnings, and Bloomberg News said it was the biggest drop in 17 years. Agency holding companies have been hurting as some clients trim advertising budgets. UK-based WPP, the biggest agency company by revenue, singled out "pressure on client spending in the second quarter, particularly in the fast moving consumer goods (FMCG) or packaged goods sector." WPP also says it bought independent brand design agency, Design Bridge, which has about 400 people in London, Amsterdam, New York and Singapore.

Continue reading at AdAge.com




Ad Age Wake-Up Call: A Millennial Dilemma. Weepy Ads. And an Eclipse Marketing Blitz

Mon, 21 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: It's finally time for that solar eclipse. For people who didn't buy viewing glasses, it's not too late: Here's an Instagram tutorial from Corona beer about how to make a pinehole camera out of 12-pack packaging, as spotted by Creativity Online's Alexandra Jardine.

Sadly, though, for '80s afficionados who dreamed of watching Bonnie Tyler sing "Total Eclipse of the Heart" during a Royal Caribbean cruise, that ship has sailed. The cruise liner departed Sunday from Florida in what was probably the most on-the-nose of the many, many eclipse marketing stunts. (Ad Age's Garett Sloane compiled a handy list here, ICYM.) The eclipse is viewable this afternoon across a swathe of North America and a few other locales. For anybody feeling guilty about ditching work to watch the heavens align, don't, says Recode: "Go ahead and watch the eclipse! You're not going to cause a productivity crisis."

On that note, here's a link to NASA's live broadcast.

Continue reading at AdAge.com




The Millennial Dilemma: The Generic Generation Doesn't Want Your Brands

Mon, 21 Aug 2017 01:00:00 -0400

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Alibaba Sales Jump 56%, Boosted by Demand From Chinese Shoppers

Thu, 17 Aug 2017 08:30:00 -0400

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Alibaba Group's quarterly revenue rose 56% from the comparable year-earlier period, powered by Chinese consumers' thirst for buying cheaper and higher-quality goods online.

Revenue at China's biggest e-commerce company hit $7.4 billion in the three months ended June, the company said.

Alibaba Group Holding Ltd. has bolstered its dominance in e-commerce by improving the advertising algorithms it uses to generate revenue from brands trying to reach the 466 million active consumers on its online platforms. That is buying time for billionaire Chairman Jack Ma to venture into traditional retail, a sector he wants to revamp via experiments like HeMa Supermarket, a fresh foods store that also provides online grocery delivery.

Continue reading at AdAge.com




Ad Age Wake-Up Call: How Apple, Facebook and Starbucks Responded in Troubling Times

Thu, 17 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders can't stop weighing in on white supremacists, the violence in Charlottesville, Va. and President Trump's reaction to the events there. Some quotable quotes:

Facebook CEO Mark Zuckerberg: "It's a disgrace that we still need to say that neo-Nazis and white supremacists are wrong as if this is somehow not obvious." Zuckerberg added that Facebook will remove violent threats from its pages; the company has been criticized for being slow to take down the event page put up by organizers of the Charlottesville event.

Apple CEO Tim Cook: "I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans." Plus, Apple is donating $2 million to the Southern Poverty Law Center and the Anti-Defamation League. Read more at Recode.

Continue reading at AdAge.com




WeChat and Mobile Games Drive Growth at Chinese Internet Giant Tencent

Wed, 16 Aug 2017 09:00:00 -0400


Tencent Holdings' quarterly profit got a huge boost from the success of its megahit gaming title Honour of Kings and an assist from advertising revenues.

China's largest corporation reported a 70% surge in net income to a record $2.7 billion for the three months ended June. Sales rose 59% to $8.5 billion.

Tencent's market valuation is near record highs, fueled by expectations it will continue to tap the spending power of 200 million gamers on Honour of Kings and deliver more hits. The title's popularity helped sales from smartphone play overtake desktops for the first time. The still-nascent advertising and finance business on instant messaging app WeChat has also boosted investors' confidence it can compete with ad-leader Alibaba Group and sustain growth.

Continue reading at AdAge.com




Ad Age Wake-Up Call: CEOs Face Hard Decisions About Trump, and Other News to Know Today

Wed, 16 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders are rethinking their messaging, and how close they want to get to the White House, in the post-Charlottesville Trump era. Wal-Mart's CEO Doug McMillon wrote to employees that Trump "missed a critical opportunity to help bring our country together by unequivocally rejecting the appalling actions of white supremacists," CNN reports. But McMillon stayed on one of Trump's presidential advisory boards, while six others including the CEOs of Merck, Under Armour and Intel dropped out this week, amid all the critiicsm over Trump's response to the violence in Charlottesville, Va. A non-profit called Color of Change is pressuring the CEOs of PepsiCo and Campbell Soup to depart, too.

Trump has poured gasoline on his feud with CEOs, as Politico notes. Business leaders who leave his committees are "grandstanders" who aren't taking their jobs seriously, Trump says. Also, it seems undeniable now: "CEO life has become politicized," says an expert quoted by Bloomberg News. Another point worth noting: If more business leaders are speaking out, that's partly because Trump's tweet attacks on corporations don't seem to pack the same punch as they did soon after the election, as The Wall Street Journal notes.

Handy Guide: Several publications have lists on which CEOs have stayed on Trump's advisory panels and which dropped out. The New York Times' is here and Recode's is here.

Continue reading at AdAge.com




Ad Age Wake-Up Call: Netflix Signs Shonda Rhimes and Other News to Know Today

Mon, 14 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: TV producer Shonda Rhimes is heading to Netflix after a 15-year streak of hit-making at ABC Studios, The Wall Street Journal reports (paywall), calling the move "the clearest sign yet of an arms race for talent between new and old entertainment industry giants." The "Scandal" and "Grey's Anatomy" producer will start working on new Netflix shows while staying involved in her existing ABC Studios series, Variety says. It's another sign competition is ramping up between between Walt Disney Co. (which owns ABC) and Netflix. Less than a week ago, Disney said it would stop giving Netflix access to its new films as it builds its own streaming services.

Tiki Torches

White supremacists brandished tiki torches Friday in Charlottesville, Va. as part of the "Unite the Right" rally. Afterward, the maker of those torches wanted to clarify its stance: "TIKI Brand is not associated in any way with the events that took place in Charlottesville and are deeply saddened and disappointed," the brand said on Twitter, as recounted by Ad Age's E.J. Schultz. "We do not support their message or the use of our products in this way." On a side note, tiki torches were a bizarre symbol for white supremacists, since they have "roots in Polynesian and Hawaiian cultures," as CNN points out. Meanwhile, Twitter users have been crowdsourcing the identity of white supremacists who marched; one of them was fired from his job at a California restaurant chain called Top Dog, NBC reports.

Continue reading at AdAge.com




Ad Age Wake-Up Call: More Problems for Google, and Other News to Know Today

Fri, 11 Aug 2017 06:45:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Google CEO Sundar Pichai canceled a highly awaited all-staff meeting to talk about that infamous memo: a 3,300-word treatise from an engineer who claimed women in tech can't tolerate stress like men do, Recode says. The engineer, James Damore, was fired and has become a cause celebre for the alt-right. Recode says employees were worried that participating in the talk would make them a target of online harassment. "Googlers are writing in, concerned about their safety and worried they may be 'outed' publicly for asking a question in the Town Hall," Pichai wrote to staff, according to Recode. Plus, Quartz says alt-right Damore supporters are planning protests on Google's U.S. campuses.

Double cheese

Looks like Facebook's new video hub is "taking the safe road," as Ad Age's Garett Sloane points out. There's no shows about politics or hard-hitting news. But there's a presumably inoffensive show about cheese, because "people go nuts for this stuff."

Continue reading at AdAge.com




Ad Age Wake-Up Call: Disney Dumps Netflix and Other News to Know Today

Wed, 09 Aug 2017 06:00:00 -0400

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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from Netflix." Netflix is set to lose access to new Disney and Pixar films as the Mouse House moves ahead with its own Netflix-like services. That includes an ESPN streaming service; Ad Age's Anthony Crupi takes a closer look at the sports service to launch next year. The Walt Disney Co.'s CEO Bob Iger says the future will be all about direct relationships between content makers and consumers. But in some ways, "Disney is late to this party," The New York Times says.

Highly annoying

Google is about to blast out emails to about 1,000 online publishers warning them that they are running "highly annoying, misleading or harmful" ads, as Ad Age's George Slefo reports. Who will get emails? Publishers like Forbes and the Los Angeles Times. But also Betty Crocker.

Continue reading at AdAge.com




Goodbye, Rhinestone Cowboy: A Look Back at Some of Glen Campbell's Commercials

Tue, 08 Aug 2017 18:21:00 -0400

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Glen Campbell, the smooth country voice and musical legend who sold over 45 million records, died Tuesday. He was 81.

Campbell is credited with bridging the divide between pop and country music with over 70 studio albums to his name. But the star might also be remembered for his commercials, including a 2015 PSA about Alzheimer's Disease, the sickness that eventually took his life.

Here's a look at some of his more memorable ads.

Continue reading at AdAge.com




Ad Age Wake-Up Call: A Firing at Google and Other News to Know Today

Tue, 08 Aug 2017 05:51:32 -0400

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Good morning. Welcome to Ad Age's Wake Up Call, our new daily roundup of advertising, marketing, and digital-related news. The news everybody is talking about today: Google has fired an engineer who wrote a 3,000-word manifesto against the company's diversity policies, the New York Times reports. Among his claims: Women are underrepresented in tech partly because they're more neurotic than men.

The engineer told The Times he will probably pursue legal action after being fired. Google's chief executive Sundar Pichai is breaking off his vacation to deal with the uproar. Facebook's Sheryl Sandberg weighed in: "Inequality in tech isn't due to gender differences. It's due to cultural stereotypes that persist." Her co-author, Wharton professor Adam Grant, phrased it differently. "There are only a handful of areas with large sex differences: men are physically stronger and more physically aggressive, masturbate more, and are more positive on casual sex. So you can make a case for having more men than women if you're fielding a sports team or collecting semen."

'No boys allowed'

Continue reading at AdAge.com




Prosecutors Seek 12-Year Jail Sentence for Billionaire Samsung Heir

Mon, 07 Aug 2017 04:15:00 -0400

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Prosecutors in South Korea demanded a 12-year jail term for Jay Y. Lee, accusing the billionaire vice chairman of Samsung Electronics Co. of bribing a presidential confidante to increase his control over the world's biggest maker of smartphones and memory chips.

Lee has been in detention since February and is the highest-profile business figure drawn into a scandal that led to the ouster of South Korean President Park Geun-hye. The 49-year-old Lee has denied all charges, arguing he did not even know who the confidante was until after Samsung executives bought horses for an agency run to benefit her equestrian daughter.

"We have an opportunity to establish the rule of law," special prosecutor Park Young-soo said. "The defendants have colluded with power to seek personal interests, turning their backs on people's wish to shed light on the truth behind the scandal."

Continue reading at AdAge.com




Online Travel Agencies Go on $ummer $pending $pree

Wed, 28 Jun 2017 07:00:00 -0400

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As peak summer travel season gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like Marriott and Hilton for pieces of the more than $67.2 billion online U.S. hotel and lodging market -- and they are winning:

Agencies now control more than half of online hotel bookings.

Continue reading at AdAge.com




Amazon Spends While Other Retailers Retreat

Tue, 27 Jun 2017 02:00:00 -0400

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Amazon has been eating retail competitors' lunch for a while. Now it's after their breakfast, dinner and weekly groceries too with its planned $13.7 billion acquisition of Whole Foods. But the quest for dominance goes beyond food. The e-commerce giant, already the largest retail advertiser in the U.S., is cranking up its spending even more as it strives to harness all of consumerism and to lead in new categories such as grocery and fashion.

And that's saying something. Amazon's U.S. ad spending increase alone last year, $602 million, nearly equaled Sears Holdings' entire U.S. ad budget.

The reason: Though doing very well, so far Amazon has captured "a lot of people interested in purchasing digitally the low-hanging fruit," said Neil Saunders, managing director at GlobalData Retail. "But the next chunk of growth inevitably comes from the group that sits behind that. Those are the people that Amazon has got to persuade."

Continue reading at AdAge.com




There's a New Most-Advertised Brand (and Nine More Facts From the 200 Leading National Advertisers Report)

Mon, 26 Jun 2017 07:00:00 -0400

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