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Advertising Age - News


AT&T Looks to Close Time Warner Deal by Monday to Beat Rivals, Observers Say

Fri, 21 Oct 2016 13:20:00 -0400


AT&T is pushing to clinch a deal to buy Time Warner by Monday, aiming to close the door on other potential bidders, according to a person familiar with the matter.

Talks between the companies have accelerated since it was first reported Thursday that executives had met in recent weeks to discuss potential business combinations, said the person, who asked not to be identified discussing private discussions. Part of AT&T's concern is that other suitors such as Google or Apple could jump in, the person said.

Shares of Time Warner, the owner of CNN, HBO and the Warner Bros. studio, surged in trading Friday, advancing as much as 14% to $94.44. That gives the company a market value in excess of $70 billion and pushes the stock beyond the $85-a-share Rupert Murdoch's 21st Century Fox unsuccessfully offered in 2014. AT&T, the largest U.S. pay-TV company through its ownership of DirecTV, fell as much as 4.4%.

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Location Tracking and the Trouble With 'Opting In'

Mon, 03 Oct 2016 07:00:00 -0400


Anyone who's opened a new app lately has seen a location- tracking pop-up that reads something like, "Allow app to access this device's location?" Most people tap "Allow" on the assumption that it's necessary for the app to do its thingto hail a ride, find nearby restaurants or forecast the weather. And then they forget about it.

In reality, the app might not need location data in order to work. But its business partners do, and so do its partners' partners. In fact, making money off otherwise unnecessary location tracking may be the main reason that the app was developed in the first place. And many companies treat consumers' initial "Allow" as a blanket opt-in for a range of later data uses.

"That's the question: How many degrees does your opt-in extend?" asked Cree Lawson, CEO and founder of Arrivalist, a firm that relies on location data.

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Old Spice's New NFL Campaign Suggests Von Miller May Actually Be the Most Interesting Man in the World

Tue, 13 Sep 2016 11:30:00 -0400


The new most interesting man in the world may actually be Von Miller, the Denver Broncos linebacker and new NFL Old Spice guy making his commercial debut today in new spots from Wieden & Kennedy.

Mr. Miller captures Jonathan Goldsmith-esque hyperbolic pitch in the new "Unforsweatable" ads as he literally builds his own road to the game, hand-crafted asphalt and all, in "The Road," which debuts online today and on TV during the CBS broadcast of the game between the Indianapolis Colts and his Broncos.

Then in "Be Harder," also online today and joining the TV rotation mid-season, he looks to answer the question of how, if Old Spice Sweat Defense keeps him from sweating, will he still know if he's working hard enough? The answer is to do such things as tying his shoelaces together, sticking his arm into a hornet nest, doing the limbo and going through airport security, all while still on the playing field.

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Old Category Learns New Tricks as Purina Markets Kibble to Reverse Cognitive Decline

Tue, 13 Sep 2016 07:00:00 -0400


That bold claim is made in a June TV spot from Leo Burnett Chicago, featuring 10-year-old Lady and her owners, that says Bright Mind restored their lethargic older dog back to the playful, active version of years past.

"This is truly a transformational product," said Ms. Pacatte. "We have heard and I have seen firsthand so many success stories from owners who have senior dogs who have really noticed a difference."

Since the product was launched about 18 months ago, Ms. Pacatte said it exceeded sales expectations and created a "positive halo" that has helped the entire Pro Plan brand gain share. The company was encouraged enough to earlier this year launch a product for younger dogs geared to prevent, rather than reverse, cognitive aging signs.

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Cindy Gallop Doesn't Care What You Think

Mon, 22 Aug 2016 07:00:00 -0400


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