Published: Tue, 28 Feb 2017 02:19:34 -0600
Sat, 25 Feb 2017 10:13:26 -0600Companies these days focus so much of their attention on online marketing, that they lose out on their local market. Brand visibility is essential both online and offline and promotional products from a top merchandiser can help your company grow in the future.
Tue, 14 Feb 2017 13:32:31 -0600Titles and words communicate branding images far beyond the text. Even though a dairy farmer and cattle rancher both grow and care for cattle, their images are very different. Differentiation text can spell the difference between marketing success and failure.
Mon, 13 Feb 2017 08:09:37 -0600Private label packaging is a smart choice for growing businesses. Private labeling saves companies' time and money by letting another business design, manage, and distribute their products under the original company's brand.
Thu, 09 Feb 2017 12:54:05 -0600If you have a brand but you don't have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about.
Thu, 09 Feb 2017 08:26:43 -0600Even with the progress of technology, this generation has yet to develop gadgets that can stay powered up forever, thus the need for standby power that could be used anytime and anywhere. Read this article to know about what things to consider when choosing the best custom promotional items for your company branding.
Sun, 05 Feb 2017 18:20:44 -0600Do you know how to be relevant in today's market, successful in your business, and valuable in your niche? If not... Keep reading.
Sat, 04 Feb 2017 13:32:16 -0600Every time we buy some piece of jewelry, shoes or another item we got it packed in a customer boxes. Most of us have never paid attention to these boxes. We just take them and bring them to the house.
Sat, 04 Feb 2017 13:28:13 -0600Environmental degradation is a real problem in our world today. Oil spills, non-biodegradable waste littering the place, smog as a result of smoke from exhaust pipes, improperly disposed toxic sewage from industries. The list goes on.
Tue, 31 Jan 2017 13:21:59 -0600If you are a school, from elementary to university, a general rule is to show appreciation to your students through handouts. This serves a dual purpose, to keep the students and parents engaged with the institution and to spread the brand of the school to as many possible students outside of the current base as possible. What makes a good handout has to do with current trends, period.
Mon, 30 Jan 2017 07:50:30 -0600Call it simplistic, but the most broad based messages can be the most significantly powerful brands. Quantifiable messages won't necessarily bring profit, but they will motivate and drive your market, and the marketing efforts of your tribe as well.
Thu, 26 Jan 2017 13:45:59 -0600Designing a logo demands creative input, methodical planning & critical thinking. Now, the thing is how to make a logo worth remembering? In this article, we have compiled some pivotal tips on how to create an impressive logo. Read on & put them into action.
Tue, 24 Jan 2017 07:00:54 -0600If you want your potential customers to know about your new business, you need to promote your brand. Without an effective marketing strategy, you won't be able to get the word out about your business in a short period. Fortunately, you have several ways to promote your business. One of the best promotional stuff you can use is known as branded raincoats.
Wed, 11 Jan 2017 09:31:48 -0600Custom boxes are the thing to go for if you are looking for a particular container with your design and print on it. They might be pricey, but they are worth it, especially when you see the quality and beauty of the boxes There are several types of boxes to choose from, but your choice depends on your need. Boxes are made of different materials, from corrugated fiberboard to corrugated plastic, wood, and metal.
Tue, 10 Jan 2017 07:27:46 -0600Be a voice, not an echo. When you blaze your own brand's trail, you have your own distinct voice, and that speaks loudly.
Tue, 10 Jan 2017 07:22:07 -0600Technological advancements force organizations to comply with the needs and the requirements of the industry unless they want to be driven out of business. There are businesses who will tap on such opportunities to sweep away a competitor if they are not innovating with time. A company logo is a graphical representation of a business, so, if a business is evolving over time to meet the needs and the demands of the nature of the industry, then, the company logo must evolve as well.
Mon, 09 Jan 2017 09:10:48 -0600Screen printing is essential for effective branding. Screen printing is considered the highest standard for custom t-shirts, custom apparel, and promotional items and promotional products. Learn more about screen printing and how to apply it toward branding your business.
Tue, 03 Jan 2017 13:18:58 -0600In this futuristic century, where everything is made of plastic, metal, and glass, we sometimes unconsciously feel nostalgic for the good, old times. Luckily, we can still notice the echoes of the past in certain products we consume. Custom boxes have been a popular trend for many years, and the current tendency shows they are most likely to pervade the market further.
Tue, 03 Jan 2017 13:18:44 -0600Custom Boxes - Custom Boxes are a way to make packages that you are having delivered to friends or family stand out. These boxes are one unique way to ensure that your packages stand out of the crowd. This is especially important around holidays when people are receiving countless packages, and you may risk yours getting lost amongst the flood.
Tue, 03 Jan 2017 13:13:29 -0600Every company wants to create a memorable experience for their customers so that their brand is vividly remembered. This provides return customers, which in turn, provides higher revenues. A balance needs to be created between providing utilitarian packages and spending too much of the budget on the box.
Tue, 03 Jan 2017 13:11:15 -0600With the rise of the online marketplace, we also saw the emergence of innovative new ideas and the revitalizing of older ones. Online businesses pride themselves in satisfying your needs in the most convenient and easiest of ways, and the fact that they are more accessible than tradition businesses only adds to their success. The internet has given a myriad of opportunities for new entrepreneurs.
Sun, 01 Jan 2017 07:43:59 -0600When a package comes in the mail, it's usually in a dull brown box, with the standard clear packing tape. The outside is not overly indicative of the joy and excitement of what lies inside. To make the amazing inside of the box match the drab outside, here are a few ideas.
Sun, 01 Jan 2017 07:42:46 -0600The most important factor that determines the success of any business is your relationship with your customers. So, the more effort you put into satisfying your customers, the better your growth prospects will be. While the first thing that must have popped in your mind on reading the above lines is, beyond any doubt, the 'product,' there is another- often overlooked- factor, i.
Sat, 31 Dec 2016 12:56:58 -0600Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it.
Sat, 31 Dec 2016 12:55:19 -0600Benefits of Using Custom Boxes Using custom boxes can bring a lot of benefits for you and your company, it can help to save more money, get more publicity and show a more professional impression. Most of the top companies use these boxes due to its multiple benefits.
Sat, 31 Dec 2016 12:52:52 -0600A custom box is a unique container for any product, and it creates an identity for it and distinguishes brands from one another. What are the benefits of using a custom box for your item or brand? People are used to throwing away packages or breaking them just to get to their desired product, so without much thought, it might not seem reasonable to spend more resources customizing a part of the product that usually ends up in the trash can.
Thu, 29 Dec 2016 13:19:34 -0600If you would like to look as professional as possible then I suggest you join the mass of people who are using manufacturers to print up designs for them. Technology is changing exponentially fast, no one knows where it is headed so maybe the future of printing will changing and these methods might become considered old.
Thu, 29 Dec 2016 06:56:06 -0600When discussing custom pyramid boxes, the first thing to know is what a pyramid box is. Pyramid boxes, as the name implies, are specialty boxes that are in the shape of a pyramid. These can be used as wedding favors, table settings at fancy events, etc.
Thu, 29 Dec 2016 06:53:07 -0600So, you're in the final stages of your new product design. You've come up with a name for your product, and have started manufacturing. You are adding the finishing touches and working out tweaks.
Tue, 27 Dec 2016 11:33:28 -0600In business or corporate employed? You need to enhance your role, by having a book!
Tue, 27 Dec 2016 09:44:41 -0600One study has shown that around thirty percent of Americans who eat breakfast choose cold cereal as their day starter. This type of breakfast is nutritional, provides enough energy for the day and is preferred among busy parents and working people. Everyone has their favorite cereal, and with such vast selection of grain in shelves nowadays it can be tough for a customer to choose a new one to try out.
Tue, 27 Dec 2016 09:42:30 -0600Quality, customized packaging has a way of promoting the product, the brand and the business as a whole. The Proper packaging also helps to take care of the goods by enclosing and therefore protecting them. Storage, distribution or sale of properly packaged goods makes handling easy.
Tue, 27 Dec 2016 07:41:17 -0600One of the clever ways to market your business is with promotional bags. Anywhere the person takes it, others can see your information.
Fri, 23 Dec 2016 10:56:37 -0600Why do customers love your brand? Why do they associate themselves with your brand? What have you done lately to reinforce this brand loyalty - and, what have you done to diminish your brand, or do you even know? So often corporations are in such a hurry to save costs, to increase profits that they forget about the customer - those things which drove customers to their brands in the first place - take those things away and the once brand-loyal customer migrates to the competition.
Thu, 22 Dec 2016 11:18:23 -0600You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand and don't let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.
Thu, 22 Dec 2016 09:41:22 -0600The business world is competitive. For a business to do well, standing out is no longer an option. When doing website promotion, taking part in a competition or event sponsoring, unique packaging has a way of capturing an audience.
Thu, 22 Dec 2016 09:40:08 -0600When a client receives a package that has been shipped, how well the goods have been packaged will always mean a lot to them. The small things like a 'hello' message on top of the box as well as the company's trademark packaging style will make the experience feel more personal. Selling products that are manufactured by a different company may somehow swallow the distributing company's identity.
Thu, 22 Dec 2016 09:40:05 -0600Organizations or businesses who desire to offer consumers a good product can use custom gift boxes. These are individual boxes which can be designed in different shapes to stand out from the competition.The box can include the company logo, product logo, address or website address or another information desired.
Thu, 22 Dec 2016 09:28:57 -0600Online century The days when you could count the brands that were doing business online are gone for good. Now it seems suspicious if a name is not involved in this field mainly because it looks like not respecting the customer's desire and need to have easy access to any service or good the brand could offer. Taking into consideration this aspect, you could easily figure that nowadays brands are fighting for the customers' attention especially in the online zone where the wanted target is bombed with catchy information and excellent personalized deals.
Thu, 22 Dec 2016 09:27:45 -0600Commonplace Packaging The days of boring old copper-coloured boxes are behind us. When making a purchase or sending an order, no longer do we need to be stuck with the general, widely-used, clich? brown box to send to either our customers, friends or loved ones. Be it ordering memorabilia online or being a part of a subscription group, we would all prefer to set our eyes on something catchy and appealing.
Wed, 21 Dec 2016 14:21:52 -0600When you're first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact.
Wed, 21 Dec 2016 09:16:28 -0600Your association strives to bring great value to its members-news and information resources, community management, social networking, opinion research, fundraising, public relations, and so much more. But, if your association is like most, it is delivering its value via email and website at best. While businesses and government organizations are increasingly turning to the power and convenience of mobile technology, only about five percent of associations currently offer their members a mobile app.
Tue, 20 Dec 2016 06:55:58 -0600Marketing is a vital part of any successful branding strategy, and getting your name out there through accessories your employees will love is a tool businesses have been using since businesses started. The idea is this, leverage your employees to spread your brand. An example goes as follows, everybody nowadays uses mobile phones and tablets, it is unavoidable.
Tue, 20 Dec 2016 06:55:55 -0600There exists the customary business cards we've all seen, carried by the dozens and handed out to associates at meetings or clients over lunch. Easy to acquire and keep, but just as easy to be overlooked or lost by those who receive them. Of course they are a necessary part of any business, but cards alone should not be the only tangible representation of your brand.
Wed, 14 Dec 2016 13:17:26 -0600Branding is a hot topic of current professional conversation. It is so popular that it's become a bona fide trending topic. The keyword is gaining traction among results pages all across the internet.
Tue, 13 Dec 2016 11:16:53 -0600Perception and Reality are often the same thing. But in marketing illusions are created. We all are governed by our perceptions of what we think we know, rather than what is. Most doctors will irrevocably form an opinion if the prescription they write "bounce" back, even if only once. This could happen because the chemist, feigning unavailability, substitutes the brand but the deed is done and doctor will carry a life-long impression about the unavailability of the product which he/she will communicate to the company Medical Representative (MR) time and again. What an interplay of perception and reality.
Tue, 13 Dec 2016 06:50:08 -0600Your corporate giveaways make a statement about your brand. They are often your client's or customer's first impression of your business, and you want to make the right impression. We all have a drawer full of promotional giveaways that have become junk.
Mon, 12 Dec 2016 13:21:14 -0600Where Should You Advertise Your Brand Logo? The Cellular Telecommunications & Internet Association reported that in June of 2011 that there were more than 320 million cell phone subscriptions. This is big news to those who are trying to find the best way to promote their company and brand.
Sun, 11 Dec 2016 17:02:01 -0600When I first franchised my business model, I was reluctant to think about franchising outside the US where I started. Eventually however, I had foreign buyers and entities contacting me from around the world asking to franchise my concept. Folks from the Middle East, Asia, African Continent, Europe, and all over South America which of course sounded exciting and a little terrifying - although the world travel write-offs did pique my curiosity I must say. Still, I wondered how could I ensure success of a master franchisee on another continent - in a country where no one had ever heard of our brand name or business model. Was it really that good, so good that people familiar with my idea believed it could work there too?
Fri, 09 Dec 2016 09:56:40 -0600To enhance ones image into today's 21st Century requires thinking out the box, as they say, doing something different like having a book as a brand. But having a book as a brand is a myth and this article will tell you why...
Thu, 08 Dec 2016 07:06:12 -0600We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention.
Wed, 07 Dec 2016 13:11:13 -0600Did you know that 90% of what's communicated to our brains is visual? You can connect directly to the hearts and minds of your customers without having to say a word. Think billboards that you notice on the road.
Tue, 06 Dec 2016 13:31:48 -0600Customer Obsession is successful when it is "top down" in any organization... coming from the top Leader as the way you are going to run the business. It isn't successful from the "ground up"... where it is driven by some passionate employees wanting to be more about the customer. Without the top person(s) driving this... relentlessly... an organization won't cross the chasm to becoming Customer Obsessed. They will most likely give up when they hit what I call "The Valley of Despair". This is the place when things get tough, employees complain, the results aren't maybe what were expected, it takes more work, or there are too many other things pulling at you and you don't stay the course. If you, as the leader, aren't fully immersed into pushing through, your employees usually aren't either. What does it take to be this type of leader? There are 5 key traits I feel are necessary if you want to lead your company into the utopia called Customer Obsession... Challenge yourself as a leader. Can you incorporate these 5 skills into your leadership style and move forward with execution? If not, why not?
Tue, 06 Dec 2016 06:57:55 -0600It is often said that technology makes the world smaller, and indeed, with the power of connectivity we currently have, it does. However, the amount of competition is not made smaller by our connected world; if anything, consumers are able to connect to more brands and companies, increasing the competition for their business and loyalty. There are those who say that brand loyalty is a thing of the past, but Greg Shove, founder of SocialChorus, disagrees.
Mon, 05 Dec 2016 07:32:41 -0600Your personal brand is that something special that others notice and that you carry with you. Read on to find out how to understand what your personal brand is and how to use it to get noticed in your job search.
Fri, 02 Dec 2016 13:34:06 -0600Not happy with the customer acquisition rate, workforce efficiency, and customer satisfaction graph? Worried about the rising regulatory fines or penalties and other business nightmares? If yes, spare few minutes of yours to find the loopholes and discover what is needed to make your business operation relevant with time and space.
Fri, 02 Dec 2016 11:57:17 -0600Being SATISFIED is about MEDIOCRITY. When someone says they are "satisfied" it means they are content, they have had enough or they got what they needed. It is about achieving a middle state... it isn't "Dissatisfied" and it isn't "Ecstatic"... it's being Satisfied. With all the options available to us in the B2B or B2C marketplace, this is simply hitting the minimum threshold. This is an "old term" from my perspective... it doesn't accurately represent the business climate of the 20th Century. Many years ago, it was great to "satisfy your customers"... today it is simply getting by and puts you at Risk of losing your customers to the competition. NO ONE TALKS ABOUT MEDIOCRITY! Word-of-Mouth is generated because something wonderful happened... something exceeded our expectations and our wildest imagination of what would occur. Becoming Customer Obsessed is an investment in a "long tail" strategy that creates differentiation, uniqueness, and massive Word-of-Mouth. When you invest in your customer, they pay you back... over and over and over again. Not just because they become a loyal customer but because they become an ADVOCATE... someone who goes out of their way to tell others about how awesome you are.
Fri, 02 Dec 2016 06:53:54 -0600What attracts consumers to your brand and turns them into loyal customers are the unique qualities your products and services have to offer. You provide something that no one else does or in a way that no one else does. Otherwise, why would you be in business?
Mon, 28 Nov 2016 07:41:05 -0600Importance of brand logos can be highlighted from the fact that it takes advantage of the vision being the primary sense of human beings. We learn to interact with symbols, shapes and colors before we learn to speak. Therefore, logos hold an important position in shaping the perspectives about a brand and it has to be two things: Magnetizing and Impactful.
Tue, 15 Nov 2016 08:17:22 -0600Even though we live in a digital age, we still have plenty of scenarios where we hand write information or sign a signature. Don't overlook the value of promotional pens as they are an inexpensive and practical way to promote your business.
Tue, 15 Nov 2016 08:17:11 -0600Consumers overlook plenty of marketing efforts out there. They aren't paying attention when they drive by your billboard. They may skip all the ads when they read a newspaper or a magazine.
Tue, 15 Nov 2016 08:03:33 -0600Any emotion that you can arouse in your audience will lead to more sales. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting and mutually beneficial relationships that last for years.
Fri, 11 Nov 2016 13:26:54 -0600When Amazon first came on the scene everyone thought they were all about taking over the book business... wiping out Barnes and Noble and many others. They weren't... this wasn't ever the plan of Jeff Bezos, CEO of Amazon. Now that they are a solid part of our lives, we realize what they are all about... giving you and me, the customer, the very best online shopping experience possible... we finally get it. This is what they were designing and building from day one... to make our shopping experience easier, more customer friendly, and offer incredible selection and value. They were all about the CUSTOMER EXPERIENCE from day one! The secret sauce for Amazon is CUSTOMER OBSESSION. CUSTOMER OBSESSION is when you build your entire company around the customer and their experience is at the center of your universe. All processes, operation, support, sales, marketing, and leadership have this as their guiding light and the foundation upon which their ENTIRE ORGANIZATION is built. This is how Customer Obsession happens inside a company and why those businesses who truly obsess over their customers are the LEADERS IN THEIR INDUSTRY!
Fri, 11 Nov 2016 07:53:49 -0600Custom umbrellas have become a powerful and highly popular promotional items for many businesses. It has become very easy to get these personalized items to market your brand identity. Whether you are on a look out for wholesale rain umbrellas, custom printed or specialized ones, there are many manufacturers to meet your needs and requirements at an affordable cost.
Wed, 09 Nov 2016 08:37:46 -0600Custom embroidered patches when used effectively can prove to be very useful as a branding solution for a business. This type of branding medium is very versatile and can help a business stand out and appear more established and sophisticated. These custom embroidery patches can either be attached with a pin or sewn on.
Tue, 08 Nov 2016 11:53:33 -0600Designing a custom logo has become a common practice as top management wants to be involved in each and every step of establishing and forming their company whether it's deciding what the company logo should look like or deciding the layout of their office. When it comes to designing a custom logo, certain features such as font, color, images, and company goal should be kept in mind.
Fri, 04 Nov 2016 08:35:48 -0500Marvel's movies and other creations have always managed to generate a good buzz and they will always continue to. Marvel currently is using some amazing marketing strategies such as the one on their Facebook page. They have resultantly created brand advocates as a part of that.
Wed, 02 Nov 2016 07:51:40 -0500There are plenty of opportunities you can infuse your story into your business brand positioning A story will help your audience connect with you on a level that no ad campaign can ever do. Give it a try the next time you write a blog article or write your about page on your website.
Mon, 31 Oct 2016 14:30:05 -0500In order to build a healthcare brand in this day and age, medical professionals have had to undergo a massive realignment to the way they do business. The old business model no longer works, and in order to survive the business of medicine, medicine has had to evolve with the changing times.
Fri, 28 Oct 2016 07:15:16 -0500Passion! Conviction! Tenacity! Without these traits, few entrepreneurs could endure the challenges, the setbacks, the twists in the road that lie between their often path-breaking ideas - opportunities, as they call them - and the fulfillment of their entrepreneurial dreams.
Thu, 27 Oct 2016 08:36:28 -0500Why choose modern elements when retro logo designs will grab the attention of a nostalgic audience? Then again, why choose retro designs when modern logo designs have a bigger impact on a younger audience?
Tue, 25 Oct 2016 10:13:31 -0500The ultimate recognition when Bill Dedman said -Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.There can be no greater appreciation when one's own name becomes a brand in itself and it is accepted globally.
Tue, 25 Oct 2016 06:59:21 -0500Culture is worth thinking about from the beginning as it is all that matters in a startup. Startup is more like a dream craft in which people board and culture is what holds them strongly. What kind of company do you want to build?
Mon, 24 Oct 2016 14:54:02 -0500Telebranding is all about selling to a segmented market. It is about taking your products to people who have an interest in receiving them.
Wed, 19 Oct 2016 15:11:22 -0500Using your own name to brand your business may appear a simple solution, but in the long term, it's a much more difficult way to create a recognised and respected, stand out brand. Here's some brand name insight to help you choose the right brand name.
Wed, 19 Oct 2016 08:34:12 -0500Communication, and mainly voice communication is the most important thing that defines a society. Ever since the language start developing ever since its more than 50, 100,000 years ago, humans have been looking for ways to express and interact via the senses to the outer world, creating since the very first step of communication exchange of information between A-D and then B-D-C-etc. Language evolution was the first detonator when inventing other tools in order to pursue certain ideals such as hunting or collecting food or simply grouping each other. Civilizations developed more and more and we started exchanging knowledge via mouth of mouth or through generation to generation till we found a way to write it somewhere as it was in 1454.
Mon, 17 Oct 2016 13:18:49 -0500You need a lot of patience and time, before you can fully know and understand your Brand's target audience. The foundation of your relationship should be laid on a nurturing and comfortable ground. This will make it easier for them to open up to you better. It will also improve your Brand Strategy.
Mon, 10 Oct 2016 15:02:17 -0500If you belong to the wonderful world of the branding agency, I am sure you have faced a big dilemma when a client, either existing or new approaches to your branding agency and ask you to help him to start the adventure of building a new brand identity for their service, idea, product or company. For a moment you have to admit you feel sort of daunting. As everything in life either simple or complex you have to combine different life views, knowledge or skills acquired, this including your design or art career.
Mon, 10 Oct 2016 14:15:14 -0500In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs.
Mon, 10 Oct 2016 09:57:40 -0500Branding is simply telling a story that shows your experience to your customers. And the eye-catching design of your website is the brand ambassador of your brand. It stands you apart from the rest of the competition and therefore it is very important for your business.
Mon, 10 Oct 2016 09:04:36 -0500You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul).
Thu, 06 Oct 2016 11:55:44 -0500Marketing strategies that generate powerful brand recognition will make your online business successful. Read this article to find five simple steps leading to your all-time success driven strategy and brand recognition.
Thu, 06 Oct 2016 08:41:56 -0500Beyond Branding! Your business is more about who you are and how you serve others than it is about the logo you wear on your jacket, or the name of the team you play for. Remember Tim Tebow? Nobody remembers the name of his football team, but they know who he served!
Tue, 04 Oct 2016 14:16:20 -0500The key with delivering a remarkable and memorable customer experience is to make it consistent and repeatable by ALL your employees EVERYDAY! Most companies, unfortunately, deliver "random acts of excellence and chaos" throughout the organization. This causes confusion and uncertainty in the eyes of your customer which leads to defection... the customer leaving and choosing to go somewhere else. So how do you prevent this from happening in your organization? Allow me to share 5 "Creative" and easy ways you can do a quick assessment on what kind of experience your customers may be getting from your organization and how you can use this information to improve your overall customer experience. These are not your traditional methods, such as doing the survey, calling the customer, interviewing your sales teams, or a variety of other more common techniques to get customer feedback. While those all have their place and can provide some valuable insight, I want to stretch your thinking in some different areas... bend your mind just a bit on some other creative ways to see what your CUSTOMER EXPERIENCE is really all about. These may be a bit unconventional... which is why they work.
Tue, 04 Oct 2016 08:03:20 -0500Your online reputation make or break your business. Your brand needs to be associated with positivity if you want to grow your business.
Tue, 04 Oct 2016 07:51:41 -05005 Important Steps for Defining Your Niche Market - I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn't clear what their brand is or who they would ideally want to work with. New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can...
Wed, 28 Sep 2016 12:53:41 -0500If you want (and should strive) to create an absolute and sustainable CRM (Customer Relationship Management) with a solid ground brand marketing strategy, those who goes beyond designing brand identity, those who see beyond and deliver a strong branding and identity, I have to tell you that the greatest brands in history, offer something that stays forever in the collective mind. Never offer or sell anything based on mere invoices, contracts or settlements. Based on the best branding agencies' experience throughout history, these brands allure them with rapports, and we know the word rapport according to Oxford Dictionary: "Rapport is a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well," implies that the connection should be same way as human rapport works: Powerful, unforgettable, emotional connections that create the foundations for a sustainable brand loyalty.
Wed, 28 Sep 2016 12:53:06 -0500Brand building is not a beautiful or creative designs, branding is the process of instilling a soul to an inert body. It is the process or placing a heart to a company or product. Brand building is keeping a consisting beating of that heart or company's brand in all the desired channels. A brand is a mirror where your customer is reflected, is the eternal magical giving-receiving that makes a good relation endure.
Wed, 28 Sep 2016 12:53:02 -0500Customers needs value not products purchases. Value creation is like different spices of a gourmet food, all of them are necessary, each one of them must be used in the exact proportion, it is such delicate operation that if not well managed food will taste awful. Brand building, remaking of a brand and brand making is becoming constantly overlooked by the management team either in medium and more especially in small companies due to the lack of a properly defined corporate culture, in the other hand large corporations tend to ponder this factor and they spend a good, healthy amount of time money on brand building.
Wed, 28 Sep 2016 08:26:15 -0500Good user experience, copy or design don't materialize out of thin air. Effective marketing depends on high-quality input. If your input is not meaningful, the output won't be impactful.
Wed, 28 Sep 2016 07:21:52 -0500What is the future of the advertising agencies? Despite the chants of some who think that marketing as we know and advertising agencies as its face is dead. Let me tell you something: The ad agency isn't dead yet. The Advertising Agency universe is facing a time to reinvent itself. It has gone through an evolution for the last decade and it's not done yet. The overwhelming impact of the digital and social media world on the future scope of ad agencies has a drum that has begun to beat louder with each passing day. This is proving to be a new landscape for traditional ad agencies who are being forced to broaden their horizons. It's no longer okay to just function as a basic brand-driven creative ad agency.
Tue, 27 Sep 2016 07:32:07 -0500Being well entrenched in the Digital/Internet Revolution we are in today, one thing has become more important and paramount than ever before in history... TRUST. The other name for this period of time we are in is "The Customer Revolution"... and for the same reasons. If your customers don't trust you, you are at high risk of extinction in the not too distant future. TRUST has become the ultimate prize for businesses today. If your customer's trust you, they are choosing to work with you over anyone else in your industry... even if they have to pay a higher price. And one of the biggest reasons Trust is so critical to people is because of TIME. As I have talked about in several earlier posts, Time is the most valuable asset for people today (according to Forrester Research and others). People don't feel they have enough of it and they can't afford to waste it. Those that can help them keep more of their time are more trusted and become the winners in the new Revolution. This is a HUGE COMPETITIVE ADVANTAGE for businesses today.
Mon, 26 Sep 2016 09:30:54 -0500Every company starts with a vision. A name is the first recognition to that vision and will make or break the company's fortunes. This article elucidates various points related to the choosing a company's name and why spending time in deciding a good name is worthwhile.
Mon, 26 Sep 2016 08:21:05 -0500Are you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset... and that is your own personal network. Most of us have established a network of at least 250 people. It's important to keep in touch regularly with your network to stay top of mind. And the best way to do this is with a warm letter.
Fri, 23 Sep 2016 13:24:35 -0500Trust is possibly the most powerful word an organization can have today. Either you have it with your customers (and employees) or you don't. It isn't something that works on a "meter" where you have 60% trust and 40% distrust. And once you have it, you can make it stronger and deeper once you have established it with your customers. But organizations that aren't trusted also communicate this very clearly to their customers... and customers respond to it in many different ways. When a customer has their first interaction with your business (doesn't have to be a purchase) what is communicated during that "moment of truth" with them? Is it an interaction that causes them to feel like they can trust you or one that creates uncertainty and doubt about whether they can trust your organization? This is a critical question for every business to answer. Change the TRUST EQUATION and you will see some incredible rewards for your business. And the biggest area you can change to create this impact is your CUSTOMER EXPERIENCE. Once they see you truly care about them... even OBSESS OVER THEM you will see a marked difference in their level of trust.
Thu, 22 Sep 2016 07:58:01 -0500There you go. We have talked a lot about colors and we hope that it really helps you clear your understanding about what is it that makes a great logo great. If you have a right track on your designs with a moderate and smart use of elements and colors you can definitely achieve a design impresses all.
Wed, 21 Sep 2016 07:55:12 -0500Building your business in the health industry can be a stressful process if you are unfamiliar with the world of marketing and advertising. One of the hardest aspects of marketing your brand is the task of identifying your best consumer, or rather, patient. An important tenet of branding is as follows: In order to build a healthcare brand that is appealing, durable, and overall successful, you cannot ignore the female patient. As many companies before have learned, profiling the female population is not always an easy or predictable journey. Fortunately, there are some guidelines that can help.
Tue, 20 Sep 2016 08:00:22 -0500When someone offers something for FREE, there are lots of things that happen... most of which end up destroying your brand. But for those that take a different approach, there is tremendous opportunity to capture a much bigger market and solidify your BRAND. Building "Brand Awareness" is about introducing new people (potential customers) to your brand... allowing them to see that you exist in the marketplace. It is an attraction strategy... one filled with education and excitement for a potential customer. It is about sharing with them something within your business that can help them improve their lives (or business) they didn't know about before. It's getting the word out to an audience you know you can help. It is NOT about FREE. To me, FREE is a "lazy marketing" way of building Brand Awareness. It's easy... offer anything of value for FREE and you will attract people like a magnet. This isn't rocket science or strategic marketing... it's just easy and doesn't take a lot of expertise. Do we really need a marketing department to do this for us? There are 5 key issues with offering FREE that can ultimately result in BRAND EROSION...
Tue, 20 Sep 2016 07:46:44 -0500A company logo is one of the most important elements you should focus on whether you are a startup or a small company with an aim to grow and expand. The logo is what defines your brand and you therefore want to make sure that you get a design that represents your brand in the best way possible. This is also the element that will determine how recognizable you remain in the market and among your target audience; it is the face of the business and should promote the brand offline and online.
Mon, 19 Sep 2016 13:42:10 -0500The name of your business is its actual identification, which stands it apart from the crowd. Can you even imagine what a mess would be created in the world if no company has a particular name by which you can pronounce them? You cannot even assume such time.
Fri, 09 Sep 2016 11:56:06 -0500More than anything, an incredible professional logo design is unique, memorable, appropriate, and versatile and makes the viewer emotional. If it connects with the target market, you have got yourself a winner logo. But most certainly, a good Professional logo will display simplicity and will speak for your brands success story clearly. Don't let your audience be confused by a design that is obscure and unclear.