Published: Tue, 25 Oct 2016 17:55:27 -0500
Tue, 25 Oct 2016 10:13:31 -0500The ultimate recognition when Bill Dedman said -Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.There can be no greater appreciation when one's own name becomes a brand in itself and it is accepted globally.
Tue, 25 Oct 2016 06:59:21 -0500Culture is worth thinking about from the beginning as it is all that matters in a startup. Startup is more like a dream craft in which people board and culture is what holds them strongly. What kind of company do you want to build?
Mon, 24 Oct 2016 14:54:02 -0500Telebranding is all about selling to a segmented market. It is about taking your products to people who have an interest in receiving them.
Wed, 19 Oct 2016 15:11:22 -0500Using your own name to brand your business may appear a simple solution, but in the long term, it's a much more difficult way to create a recognised and respected, stand out brand. Here's some brand name insight to help you choose the right brand name.
Wed, 19 Oct 2016 08:34:12 -0500Communication, and mainly voice communication is the most important thing that defines a society. Ever since the language start developing ever since its more than 50, 100,000 years ago, humans have been looking for ways to express and interact via the senses to the outer world, creating since the very first step of communication exchange of information between A-D and then B-D-C-etc. Language evolution was the first detonator when inventing other tools in order to pursue certain ideals such as hunting or collecting food or simply grouping each other. Civilizations developed more and more and we started exchanging knowledge via mouth of mouth or through generation to generation till we found a way to write it somewhere as it was in 1454.
Mon, 17 Oct 2016 13:18:49 -0500You need a lot of patience and time, before you can fully know and understand your Brand's target audience. The foundation of your relationship should be laid on a nurturing and comfortable ground. This will make it easier for them to open up to you better. It will also improve your Brand Strategy.
Mon, 10 Oct 2016 15:02:17 -0500If you belong to the wonderful world of the branding agency, I am sure you have faced a big dilemma when a client, either existing or new approaches to your branding agency and ask you to help him to start the adventure of building a new brand identity for their service, idea, product or company. For a moment you have to admit you feel sort of daunting. As everything in life either simple or complex you have to combine different life views, knowledge or skills acquired, this including your design or art career.
Mon, 10 Oct 2016 14:15:14 -0500In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs.
Mon, 10 Oct 2016 09:57:40 -0500Branding is simply telling a story that shows your experience to your customers. And the eye-catching design of your website is the brand ambassador of your brand. It stands you apart from the rest of the competition and therefore it is very important for your business.
Mon, 10 Oct 2016 09:04:36 -0500You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul).
Thu, 06 Oct 2016 11:55:44 -0500Marketing strategies that generate powerful brand recognition will make your online business successful. Read this article to find five simple steps leading to your all-time success driven strategy and brand recognition.
Thu, 06 Oct 2016 08:41:56 -0500Beyond Branding! Your business is more about who you are and how you serve others than it is about the logo you wear on your jacket, or the name of the team you play for. Remember Tim Tebow? Nobody remembers the name of his football team, but they know who he served!
Tue, 04 Oct 2016 14:16:20 -0500The key with delivering a remarkable and memorable customer experience is to make it consistent and repeatable by ALL your employees EVERYDAY! Most companies, unfortunately, deliver "random acts of excellence and chaos" throughout the organization. This causes confusion and uncertainty in the eyes of your customer which leads to defection... the customer leaving and choosing to go somewhere else. So how do you prevent this from happening in your organization? Allow me to share 5 "Creative" and easy ways you can do a quick assessment on what kind of experience your customers may be getting from your organization and how you can use this information to improve your overall customer experience. These are not your traditional methods, such as doing the survey, calling the customer, interviewing your sales teams, or a variety of other more common techniques to get customer feedback. While those all have their place and can provide some valuable insight, I want to stretch your thinking in some different areas... bend your mind just a bit on some other creative ways to see what your CUSTOMER EXPERIENCE is really all about. These may be a bit unconventional... which is why they work.
Tue, 04 Oct 2016 08:03:20 -0500Your online reputation make or break your business. Your brand needs to be associated with positivity if you want to grow your business.
Tue, 04 Oct 2016 07:51:41 -05005 Important Steps for Defining Your Niche Market - I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn't clear what their brand is or who they would ideally want to work with. New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can...
Wed, 28 Sep 2016 12:53:41 -0500If you want (and should strive) to create an absolute and sustainable CRM (Customer Relationship Management) with a solid ground brand marketing strategy, those who goes beyond designing brand identity, those who see beyond and deliver a strong branding and identity, I have to tell you that the greatest brands in history, offer something that stays forever in the collective mind. Never offer or sell anything based on mere invoices, contracts or settlements. Based on the best branding agencies' experience throughout history, these brands allure them with rapports, and we know the word rapport according to Oxford Dictionary: "Rapport is a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well," implies that the connection should be same way as human rapport works: Powerful, unforgettable, emotional connections that create the foundations for a sustainable brand loyalty.
Wed, 28 Sep 2016 12:53:06 -0500Brand building is not a beautiful or creative designs, branding is the process of instilling a soul to an inert body. It is the process or placing a heart to a company or product. Brand building is keeping a consisting beating of that heart or company's brand in all the desired channels. A brand is a mirror where your customer is reflected, is the eternal magical giving-receiving that makes a good relation endure.
Wed, 28 Sep 2016 12:53:02 -0500Customers needs value not products purchases. Value creation is like different spices of a gourmet food, all of them are necessary, each one of them must be used in the exact proportion, it is such delicate operation that if not well managed food will taste awful. Brand building, remaking of a brand and brand making is becoming constantly overlooked by the management team either in medium and more especially in small companies due to the lack of a properly defined corporate culture, in the other hand large corporations tend to ponder this factor and they spend a good, healthy amount of time money on brand building.
Wed, 28 Sep 2016 08:26:15 -0500Good user experience, copy or design don't materialize out of thin air. Effective marketing depends on high-quality input. If your input is not meaningful, the output won't be impactful.
Wed, 28 Sep 2016 07:21:52 -0500What is the future of the advertising agencies? Despite the chants of some who think that marketing as we know and advertising agencies as its face is dead. Let me tell you something: The ad agency isn't dead yet. The Advertising Agency universe is facing a time to reinvent itself. It has gone through an evolution for the last decade and it's not done yet. The overwhelming impact of the digital and social media world on the future scope of ad agencies has a drum that has begun to beat louder with each passing day. This is proving to be a new landscape for traditional ad agencies who are being forced to broaden their horizons. It's no longer okay to just function as a basic brand-driven creative ad agency.
Tue, 27 Sep 2016 07:32:07 -0500Being well entrenched in the Digital/Internet Revolution we are in today, one thing has become more important and paramount than ever before in history... TRUST. The other name for this period of time we are in is "The Customer Revolution"... and for the same reasons. If your customers don't trust you, you are at high risk of extinction in the not too distant future. TRUST has become the ultimate prize for businesses today. If your customer's trust you, they are choosing to work with you over anyone else in your industry... even if they have to pay a higher price. And one of the biggest reasons Trust is so critical to people is because of TIME. As I have talked about in several earlier posts, Time is the most valuable asset for people today (according to Forrester Research and others). People don't feel they have enough of it and they can't afford to waste it. Those that can help them keep more of their time are more trusted and become the winners in the new Revolution. This is a HUGE COMPETITIVE ADVANTAGE for businesses today.
Mon, 26 Sep 2016 09:30:54 -0500Every company starts with a vision. A name is the first recognition to that vision and will make or break the company's fortunes. This article elucidates various points related to the choosing a company's name and why spending time in deciding a good name is worthwhile.
Mon, 26 Sep 2016 08:21:05 -0500Are you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset... and that is your own personal network. Most of us have established a network of at least 250 people. It's important to keep in touch regularly with your network to stay top of mind. And the best way to do this is with a warm letter.
Fri, 23 Sep 2016 13:24:35 -0500Trust is possibly the most powerful word an organization can have today. Either you have it with your customers (and employees) or you don't. It isn't something that works on a "meter" where you have 60% trust and 40% distrust. And once you have it, you can make it stronger and deeper once you have established it with your customers. But organizations that aren't trusted also communicate this very clearly to their customers... and customers respond to it in many different ways. When a customer has their first interaction with your business (doesn't have to be a purchase) what is communicated during that "moment of truth" with them? Is it an interaction that causes them to feel like they can trust you or one that creates uncertainty and doubt about whether they can trust your organization? This is a critical question for every business to answer. Change the TRUST EQUATION and you will see some incredible rewards for your business. And the biggest area you can change to create this impact is your CUSTOMER EXPERIENCE. Once they see you truly care about them... even OBSESS OVER THEM you will see a marked difference in their level of trust.
Thu, 22 Sep 2016 07:58:01 -0500There you go. We have talked a lot about colors and we hope that it really helps you clear your understanding about what is it that makes a great logo great. If you have a right track on your designs with a moderate and smart use of elements and colors you can definitely achieve a design impresses all.
Wed, 21 Sep 2016 07:55:12 -0500Building your business in the health industry can be a stressful process if you are unfamiliar with the world of marketing and advertising. One of the hardest aspects of marketing your brand is the task of identifying your best consumer, or rather, patient. An important tenet of branding is as follows: In order to build a healthcare brand that is appealing, durable, and overall successful, you cannot ignore the female patient. As many companies before have learned, profiling the female population is not always an easy or predictable journey. Fortunately, there are some guidelines that can help.
Tue, 20 Sep 2016 08:00:22 -0500When someone offers something for FREE, there are lots of things that happen... most of which end up destroying your brand. But for those that take a different approach, there is tremendous opportunity to capture a much bigger market and solidify your BRAND. Building "Brand Awareness" is about introducing new people (potential customers) to your brand... allowing them to see that you exist in the marketplace. It is an attraction strategy... one filled with education and excitement for a potential customer. It is about sharing with them something within your business that can help them improve their lives (or business) they didn't know about before. It's getting the word out to an audience you know you can help. It is NOT about FREE. To me, FREE is a "lazy marketing" way of building Brand Awareness. It's easy... offer anything of value for FREE and you will attract people like a magnet. This isn't rocket science or strategic marketing... it's just easy and doesn't take a lot of expertise. Do we really need a marketing department to do this for us? There are 5 key issues with offering FREE that can ultimately result in BRAND EROSION...
Tue, 20 Sep 2016 07:46:44 -0500A company logo is one of the most important elements you should focus on whether you are a startup or a small company with an aim to grow and expand. The logo is what defines your brand and you therefore want to make sure that you get a design that represents your brand in the best way possible. This is also the element that will determine how recognizable you remain in the market and among your target audience; it is the face of the business and should promote the brand offline and online.
Mon, 19 Sep 2016 13:42:10 -0500The name of your business is its actual identification, which stands it apart from the crowd. Can you even imagine what a mess would be created in the world if no company has a particular name by which you can pronounce them? You cannot even assume such time.
Fri, 09 Sep 2016 11:56:06 -0500More than anything, an incredible professional logo design is unique, memorable, appropriate, and versatile and makes the viewer emotional. If it connects with the target market, you have got yourself a winner logo. But most certainly, a good Professional logo will display simplicity and will speak for your brands success story clearly. Don't let your audience be confused by a design that is obscure and unclear.
Fri, 09 Sep 2016 07:59:20 -0500BRAND is an incredibly simple concept... made complex and difficult by those trying to sell their services. I know that statement will garner a lot of disagreement and debate from agencies and others but for you, the Business Owner or CEO, it should be a breath of fresh air. A Brand is often described as "what people say behind your back when you aren't present." I sort of agree with this statement and sort of don't. I'll explain further along... If you agree that your BRAND is what others say about you, what is it they are going to say? This is where the magic lies for any company... getting their customers to verbalize what they are truly all about and how they are differentiated. When this occurs, companies win out over their competition. There are TWO KEY TAKEAWAYS to think about and ask yourself as a leader in your company...
Wed, 07 Sep 2016 08:59:50 -0500A prerogative of the tools, the mindset, the subtle approach a designer may have while developing a business logo design. The article also illustrates on points of curiosity and marketing hints an organization would share with the designer to attract the masses towards its product simply via the logo itself. You may feel free to share your thoughts and views as we are never perfect after all!
Fri, 02 Sep 2016 07:56:40 -0500Artists striving to earn recognition in the global art industry should make it their goal to develop and create their own statements that details the concepts behind their works and inventions. In addition, they must have a brochure that talks extensively about him and his works as well as a business card that identifies his entire makeup.
Mon, 29 Aug 2016 15:14:10 -0500Digital marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing.
Mon, 29 Aug 2016 13:19:41 -0500Brand your business with content, and drive traffic through your resource box with relevant links and references to your business. Instructions and information in this article.
Mon, 29 Aug 2016 09:43:19 -0500Needless to say, color is an essential element and the backbone, when it comes to creating a recognizable and memorable brand. Understanding its importance is a fundamental part of the growth of your company, and you should understand it well.
Mon, 29 Aug 2016 09:24:58 -0500Branding and packaging are the key ingredients that aids in the marketing of products aside how good the product or service actually is. There is therefore the need for manufacturers and designers of items to pay close attention to the unique identities they assign to their manufactured items and how they finally package them.
Mon, 29 Aug 2016 08:40:54 -0500Are you looking for a branding company? It will be better if you do a bit research on branding agencies before you finally hire a brand marketing agency. A good brand service provider can help to create brand awareness and become successful.
Mon, 29 Aug 2016 07:57:21 -0500Being customer obsessed isn't something you do... It's who you are! I get asked all the time what a "Customer Obsessed Project" might look like for a particular company... this translates to, "I don't really get Customer Obsession." Projects have "start and end dates"... being Customer Obsessed never ends... it is you new WAY OF LIFE. CUSTOMER OBSESSION isn't like doing a customer satisfaction survey where you decide to collect some information and then you are finished. It also isn't like starting and stopping some "customer campaign" where you are going to do something nice for your customer. And it certainly isn't a "thank you" event to tell your customers how much you appreciate them... one time a year. And what would change if you created a CUSTOMER EXPERIENCE that was truly incredible and remarkable for your customers, designed completely with the in mind so your customers would say, "WOW, I always feel incredible and very special whenever I interact with anyone in your company, regardless of whether I am inquiring, buying, or complaining... you rock!!" This is all about CULTURE... the culture you want in your company.
Fri, 26 Aug 2016 09:46:56 -0500Gone are the days of members of a small community calling the one local doctor to a log cabin. In order to remain competitive and relevant in today's world, it is key for members of the health care industry to commit to progressive health care branding. Fortunately, there are some positive steps to take in order to achieve a brand that is relatable and that will reach a target audience. Take a look at the following trends in today's arena of medical marketing:
Fri, 26 Aug 2016 06:40:27 -0500The secret to successful marketing lies in mastering the concept that the right message must reach the right audience in order to garner a client base or make a sale. When building a health care brand, you must be particularly mindful of the message, or brand, you create. Poorly executed branding can undo all the goodwill you have built in mere minutes. In fact, bad branding can turn existing patients against your company or office. Thankfully, there are some clear guidelines to follow in order to avoid destroying your brand. Here are five things to avoid:
Thu, 25 Aug 2016 13:57:22 -0500Branding yourself is a crucial step for any business as it can give you more customers and also defines your business. Branding yourself requires you to have insights and information to market your unique brand and to attract more customers.
Thu, 25 Aug 2016 13:37:42 -0500TRUST... let me be a bit more specific... LACK OF TRUST. "Trust" has always been a "golden word" but today it has been elevated even more due to the massive (and easy) means of communication. The biggest reason is not because we don't have Trust but because of all the... wait for it... MISTRUST that is being generated in the market. Social media has simply accelerated what has always been there... only now we are seeing it in massive amounts since it is so easy to communicate anything we want... a lot. Today we find ourselves in the "Trust Economy." Trust has become the "currency" by which people will spend or reward a business... if you have lots of trust you get lots of people's currency. Without trust you find yourself scrambling to be just another commodity and compete on price. Here's the bottom line... as a business leader/owner, ask yourself one hard question, "Are we creating and building TRUST with our audience(s) or are we destroying and eroding the TRUST of these audiences."
Mon, 22 Aug 2016 11:02:39 -0500If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we're bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
Fri, 19 Aug 2016 11:17:53 -0500Every business has a business card, but not every business has a good business card. This article will present some ideas that can help make your business card stand out but also make it effective to the individuals that see it.
Thu, 18 Aug 2016 07:51:36 -0500Historically, taglines have been the do or die of a business's brand, but are they really necessary? This article looks at that question to help you decide whether you need one or not.
Wed, 17 Aug 2016 14:14:17 -0500In many ways, the EU (European Union) was the ideal brand because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of Brexit on the future viability of the EU brand is a good example of what happens when an outside event undermines its basic brand positioning. And Millennials in the UK played a big role for causing this possible disaster.
Tue, 16 Aug 2016 11:48:38 -0500These are the design basics that help you start out right or at least faultlessly. Also it is highly recommended that your designer is aware of the above mentioned qualities of a good corporate logo. Starting from color selection to font & image choice to marketing strategy, each factor plays a vital role in making your agriculture logo design a success or a fail.
Mon, 15 Aug 2016 12:29:28 -0500Do you continually bring in referrals based on your stellar reputation? Do you get continual repeat customers because they know exactly what they'll get if they hire or purchase from you? I'm proud to definitely say "yes" to those questions. Since our humble beginnings in the early 2000's, we have grown to a multi-six figure income business with 10 team members. 90-95% of our business comes from referrals. That means we have built a reputation for delivering what our clients want and they are happy to tell others about us. As a business owner, focusing on creating a sustainable business that thrives due to a stellar reputation is an ideal scenario to aspire to.
Mon, 15 Aug 2016 08:14:51 -0500Whether you are just launching your business or you're an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coke spend millions of dollars annually on brand marketing to make sure they stay in their customer's mind at every opportunity.
Fri, 12 Aug 2016 15:38:57 -0500Business branding does not have to be expensive. This article offers 5 branding tips for the small or start-up business on a tight budget.
Tue, 09 Aug 2016 10:58:08 -0500The key to designing a good logo is to determine if your logo stimulated the feeling of trust and authenticity in your audience - Such logos are more likely to receive positive response from the target market. Additionally, a well design logo will always imply degree of professionalism and competence that help you drive customer to choose you every time.
Mon, 08 Aug 2016 12:46:54 -0500Virat Kohli is today, India's fastest growing brand. The upward swing has taken place between Diwali (October 2015) and Holi (March 2016). Kohli rankings were on ascendancy in last 3-4 years but were always trailing Captain cool Dhoni. Normally sportsmen, lag the Khan's brigade in Bollywood when it comes to celebrity rankings.But Kohli has managed to change all that.
Mon, 08 Aug 2016 07:47:11 -0500If you want to make the maximum impact on the web, then it's not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog - something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts.
Mon, 08 Aug 2016 07:43:44 -0500We are always advised to focus on a niche product or niche area of the market when starting a successful business but many of us don't really understand what Niche means and the impact it can have on the products and services we offer. When a business is started, finding a niche market and business is often focused on for the wrong reasons and people end up trying to be completely different from anything or anyone in their endeavor to create a Niche market.
Thu, 04 Aug 2016 13:03:06 -0500Sainsbury's has developed into a strong market brand with 16.9% of total market share in the UK. It has been a consistent strong performer in the UK retail industry. However with the change in recent trend and introduction of other competitive rivalry in the market, it has to review its marketing strategies in order to survive and maintain its status in the near future. In the following article I have tried to study Sainsbury's strengths, weaknesses, opportunities and threats.
Tue, 02 Aug 2016 09:47:22 -0500Branding agencies provide all the solutions that requires branding, starting from logo design services to corporate identity designing to promote your business. There are various agencies that offer these services at affordable prices. Take help of one such organization to get the best outcome.
Mon, 01 Aug 2016 11:18:52 -0500Brands are just all around you. If you pause for a moment and start counting the number of logos around you, you will definitely be surprised. In just 2 minutes, I counted over 35 logos around me, before I gave up looking for more, that too in the small cubicle from where I write this post.
Mon, 01 Aug 2016 10:44:23 -0500Remember Nike's swoosh? One look at that 'tick mark' style logo gets the entire sports product line to flash through your mind, doesn't it?
Mon, 01 Aug 2016 09:52:25 -0500ENVY by definition means you are chasing something... wanting to be like something else. This has become a mainstay in businesses today... "We want to be like ABC Company only better." When you can stop this thinking and action, you can put yourself on a path to real success that others will envy! Copying someone else means you think they are either better or have something you don't have... and you want to be just like them in a particular area. But copying someone also means COMMODITIZATION... regardless of your products or services. Becoming a commodity says you do the same things as your competition... only you try to do it faster, cheaper, or somewhat better. In today's Internet Economy, more and more companies are being commoditized and trying to "one up" each other to move to the top of the heap. I believe this is a LOSERS GAME. There is an alternative... forget about ENVYING YOUR COMPETITION and DO SOMETHING ENTIRELY DIFFERENT from them.
Fri, 29 Jul 2016 13:20:36 -0500The fitting logo for start-ups - To say that every start-up business needs a logo must sound like a cliche but to say every start-up business needs a fitting logo, I think is befitting. Why? Because a logo is a summation of your business.
Wed, 27 Jul 2016 15:11:35 -0500As a brand or marketing manager, how do you know what if you need branding or marketing? Is there an overall strategic implementation in your company? Or do you leave it up to your agency?
Wed, 27 Jul 2016 10:18:40 -0500Information is FREE... it's available everywhere... there is a massive amount of it on every topic in the world available at your fingertips. So why do you need me... or why do I need you? But what we do need more of is YOU... your INSIGHTS... your PERSPECTIVE... your PERSONALITY... your EXPERIENCE with the products and services that will help us make better use of these and help all of us SAVE MORE TIME. This is what we need more of... but for some reason it is hard to get... it's just easier for marketing to "spin the information" in different ways and tell us it's different. This is something not everyone can get or has... only you! This is why we don't need more of the same information spun around 50 different ways... WE NEED YOU! You are the "secret sauce" that gives us value and helps change the way we do business or how we can improve our lives. YOU are the one that can bridge the gap between the mass of information. YOU are the one that can help us get on a straight path instead of wandering around trying to figure it out.
Fri, 22 Jul 2016 12:52:34 -0500Small business owners tend to invest into brand assets such as websites, corporate decks, print flyers, and the like, but do not experience business growth. Why is that? This article explains why investing into brand assets must be accompanied by the proper strategy.
Thu, 21 Jul 2016 14:55:54 -0500Today I am going to share with you three branding strategies that are time-tested and virtually all top earners use to build their business. These are simple to implement but extremely effective.
Thu, 21 Jul 2016 09:56:01 -0500Designing the logo on a menu cover should be specific and to your liking. Keeping in mind the theme of the restaurant, the kind of customers you receive and also the budget you have, a logo design must be decided.
Wed, 20 Jul 2016 15:18:15 -0500As a business person how you brand your company will go a long way to determine how fast your market grows. Branding basically is a marketing process by use of a unique symbol, name, design or image captures the attention of your targeted customers and communicates to them what your company is about and at the same time, differentiates your products from others.
Wed, 20 Jul 2016 13:33:49 -0500No matter where you are there are always going to be little mom and pop shops and small business trying to compete with the big guys for your business. It is often their attention to the little details and personal touches that bring customers in to such shops and make them loyal customers. One downfall so to speak of being a small business owner, is the limited budget you have compared to big businesses to advertise your company and put your brand out there. One cost efficient way to brand your products is with packaging using custom decals!
Tue, 19 Jul 2016 15:13:52 -0500Unlike a monopoly market, markets with competitors with the same product have a tougher race to run. To stand out in the market, one thing to be sure of is to be clear with the purpose of the company. The clients promise to react positively to a brand with a better definition of itself. They need to be assured of the fact that the brand they choose is not only up for profitability, but for being true about its objective. You don't want to lose your soul customers to dejection!
Tue, 19 Jul 2016 08:35:46 -0500Word-of-Mouth has been (and still is) the most powerful form of sales and marketing... PERIOD. No one can argue with its effectiveness. The current numbers show that 90% of the people believe the recommendation of someone they know or are connected in-person and on social media.
Wed, 13 Jul 2016 12:38:04 -0500The era of marketing and selling FEATURES is dead. Since leaving the Industrial Revolution behind and welcoming in the Internet Revolution, "features" have become a COMMODITY. We don't need you to give me the features any longer... I can find them out on my own. If I can't see how purchasing and using your product will help me feel (pick one or more from the list), why would I buy it? Why would I purchase something based on your FEATURES if I can't see how it will "transform" me into something I want to become? The very best companies focus on how using their product or service will MAKE YOU FEEL. They spend the time to help transform me into a different place... seeing myself as being better than I was before I used their product or service. This transformation is what helps you achieve your dreams, realize greater potential, and move to higher levels because you used their product or service. And who doesn't want to feel this way.
Mon, 11 Jul 2016 07:12:38 -0500Think it's convenient to use your Gmail, AOL or Yahoo email address for business? That might be true, but it could also be turning away potential clients and harming your professional credibility without you even knowing it.
Wed, 06 Jul 2016 06:57:04 -0500Promotional merchandise has long been popular with all kinds of different companies and groups, from sports teams right through to big businesses. These items serve in spreading the name of a brand and also building a positive relationship with potential customers, as many will perceive getting a 'free gift' as a generous act on the behalf of the company giving it.
Tue, 05 Jul 2016 10:45:07 -0500Considerable emphasis is placed on "pedigree" in selecting a professional services provider. But institutional pedigree is no longer based exclusively on educational credentials, past employers or club memberships. There are other ways to build credibility with prospective clients, and that process begins with understanding what's important to them, and tailoring your firm's pedigree to match their standards.
Tue, 05 Jul 2016 10:06:07 -0500Without few Photoshop techniques, eCommerce sites would never have looked so attractive. There services like clipping path, shadow service, neck joint/ghost mannequin, color correction etc. which are essential for a perfect looking, user friendly, and authentic eCommerce website. Let's read how they are connected and how image editing service providers support the eCommerce sites by processing thousands of images every day.
Mon, 27 Jun 2016 08:46:35 -0500Issues to consider: Branding / Re-Branding. Branding and Re-branding your Organisation Group.
Tue, 21 Jun 2016 10:24:34 -0500The above verses are a basic compilation of what a startup or existing organization would look for, in their hunt for a professional business logo design company. Most points revolve around how organizations come up to a quick judgment of whether or not the Business Logo Design Tools of a specific establishment is beneficial to them or, are they just another logo design company. If a design house meets and exceed the illustrated points, then their chances of being hired is twice as more than with other subtle approaches.
Fri, 17 Jun 2016 14:38:55 -0500Want to be able to charge premium prices, even if they're a lot higher than the industry average? Then here's a powerful way to stand out from your competition so you can.
Thu, 16 Jun 2016 14:59:58 -0500Building a brand in today's world requires creative thinking and going against the norm. Having a non-fiction book differentiates you from the competition, enhances your reputation and brings credibility to you and your business. This article provides a snapshot of how a life can change when having written the right book.
Thu, 16 Jun 2016 10:45:15 -0500Songkran is the name for New Year in Thailand New Year, meaning "movement" or "changing" and is a traditional festival which starts in April and lasts for three days. It's also a water festival and everyone gets into to flow. In the old days Thai people would pour scented water over the shoulder and down the back of one another to wash away the sins of the previous year.
Thu, 16 Jun 2016 10:23:44 -0500How a visit to the "Sticky Falls" in Thailand can teach you about having a sticky personal brand. 6 Ways you can stick in the mind of your prospects and be more likely to be chosen.
Wed, 15 Jun 2016 15:19:08 -0500Keeping business and personal separate is integral for business growth. Selfies don't replace professional website photos.
Wed, 15 Jun 2016 15:12:30 -0500A logo does not make a brand identity; a brand identity is the overall look and feel of your brand in visual form. Without a well thought out brand identity you may find it difficult to consistently represent your brand to your audience.
Mon, 13 Jun 2016 14:17:05 -0500The #1 one thing that is holding you back from becoming well known, well paid and wanted is... You! If you question whether you are really that good or simply delusional, or consider at times that you are tricking people out of their money because they don't really need you or that you're not that good and not worth that much, you are holding yourself back.
Mon, 13 Jun 2016 10:28:18 -0500Branding is one of the most important things in the world of business; if you have a product,you must transform your business into a brand so that you increase the sale. Customers trust in branded products more than the non-branded ones.
Mon, 06 Jun 2016 11:09:34 -0500You've worked hard to create a brand, but your copy can act as a barricade for your customers. Good marketing copy reduces the friction between the emotion of your brand and the logic of your features and benefits.
Fri, 03 Jun 2016 09:41:15 -0500Evaluating the weight of your product idea is the key to ensure the success of your upcoming venture. For this, hiring a team for new product assessment will be sage.
Fri, 03 Jun 2016 07:04:55 -0500A brand is often identified by its design. Be it the logo, the look and feel of it or anything that increases familiarity of the audience to the brand is essentially a design. While a brand's online presence greatly defines a majority of its strategies and approaches in today's world, it is imperative to remember to create a powerful offline presence as well.
Wed, 01 Jun 2016 13:41:14 -0500Today's growing health care infrastructure requires more from health care organizations and business brands than ever before. Statistics have shown that most customers are unsatisfied with their current health care providers and don't feel as though their needs are being met. Not only are customers complaining about inadequate health services, but they are more demanding and particular about having their needs met all while having higher expectations. It is clear that customers' demands and wants are evolving, as is the healthcare field. If you are starting to build a new healthcare brand the market is as hungry as ever for change and innovation but you must hit the ground running with great ideas. Here are 5 important questions to ask if you're starting to build a new healthcare brand.
Wed, 01 Jun 2016 13:26:12 -0500Your personal brand is your reputation: the impression you leave with the people with whom you interact, their perception of you. Your personal brand reflects the aura and impact of the choices you've made in life and how you present yourself to the world: mode of dress, communication style, profession, educational level, values and priorities, how and with whom you socialize. It is a smart idea to connect selected dots that you wish to emphasize and create a narrative that will communicate to prospective clients or employers, VIPs and colleagues that you bring value and relevance and that professional or social affiliations with you are worthwhile.
Wed, 01 Jun 2016 07:05:45 -0500A Logo arguably is one of the most vital elements of a brand. The future of a brand greatly depends on this little bit which is why making a design which portrays the brand and instantly conveys the message which the company is saying to prospective clients. Building a brand identity through this should always be pretty straightforward. Some people overcomplicate it, but the fact of the matter is that should be simple and eye-catchy.
Tue, 31 May 2016 13:17:57 -0500The mobile industry is thriving at this moment. Every big name brand has its own mobile app these days, but mobile apps shouldn't - and aren't - limited to these. More and more small and new businesses are taking a step towards creating their own apps. Here are 5 reasons why YOU should consider building a mobile app for your company.
Tue, 31 May 2016 08:46:28 -0500When it comes to exhibition stand design and build, many people look to the professionals to deliver, coming up with unique and engaging booths and stands that draw clients and get them interested in what they have to offer. With that said, your input is often required at the initial design stage, and it is therefore necessary to know exactly what you want - and what you do not want.
Tue, 31 May 2016 08:45:25 -0500For many businesses, exhibiting the company at a trade fair or event is a way to attract potential customers, potential employees and business contacts that could be helpful to their business growth. Due to this, having a great exhibition stand design and an excellent strategy for drawing in visitors is very important.
Tue, 31 May 2016 08:45:05 -0500There are many different strategies circulating online and in trade magazines about how to make a real impression at trade fairs and events. These range from taking your pick of the best exhibition stand designers right through to offering the right kind of merchandise in order to engage customers and make a lasting impression on them.
Fri, 27 May 2016 14:52:06 -0500If you haven't been living under a rock for the last couple years, you know by now that LinkedIn is recommended as a critical piece of job search and career management strategy. If you have a LinkedIn profile you know how easy it is to set up an account and be present but do you ever wonder if merely having a profile is enough?
Fri, 27 May 2016 14:16:34 -0500The other day I was digging through some old pics for my job search training presentations when I came across an oldie but goodie of my MBA graduation day 5 years ago. It brought back sooooooooo many memories and also a huge feeling of gratitude for getting through what was a really tough period in my life and making it to where I am today. The picture actually sums up a defining moment in my life: the one that ultimately started the inspiration that would lead me to what I do today, training people in how to conquer the job search. They say a picture is worth a thousand words but it feels like so much more when I think back to the day this was snapped.
Fri, 27 May 2016 13:17:20 -0500If you've been following my LinkedIn rants, you'll know I'm big on LinkedIn profile optimization and how to make your LinkedIn profile work for your career goals. In this post, I want to take profile optimization one step further to ensure that you are creating the right first impression when found AND leaving hiring managers and recruiters wanting more. Your first impression on LinkedIn will make the difference between your profile being clicked on (and explored further) or skimmed past by the right people, so it's important that you get it right!
Fri, 27 May 2016 13:16:33 -0500So, you decided on what your business offer was, you had your website designed and developed and you've been in business for a while. It can be easy at times like these to only consider marketing strategies as a means to improve business, but really, what I'd urge you to consider is the benefit of adding value to what exists, and expanding on your profit centres. For many existing businesses, this tends to often be one of the most overlooked and under-rated strategies for increasing your revenue. Don't be one of these!
Wed, 25 May 2016 08:33:33 -0500The branding of Kimo Sabe mezcal constitutes a brilliant foray into the marketing of spirits. It has been more than 20 years since anyone has been able to attract a market for the agave based alcoholic beverage with such gusto. The makers of Kimo Sabe mezcal have tapped those in the hippie generation, now debt free with disposable income enabling them to purchase higher end spirits.