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Published: Sat, 17 Mar 2018 13:51:02 -0500


Don't Make Dumb Promotional Mistakes

Sun, 11 Mar 2018 16:52:12 -0500

One's perception of a business is only as good as the image presented by the business itself, the promotional material their customers and prospects see on websites, print advertising, signs, vehicles, brochures, even business cards. Yet, all too often, what they show the public are dumb mistakes.

Oh My Gosh - That Gorilla Weighs 800 Pounds!

Sun, 11 Mar 2018 10:14:57 -0500

If it hasn't happened to your industry yet, be assured that it will. The 800-pound gorilla will come after you. It will sit anywhere it wants, maybe right next to your business, and try to push you off the bench.

Sharing Your Concepts for a Booth Design

Fri, 09 Mar 2018 14:43:15 -0600

You don't have to be an artist to share your concepts with exhibition booth designers. The more you can share with them, the easier it is for them to create something you fall in love with and you are proud to stand behind.

How To Create A Brand - Build Your Brand Development Strategy

Fri, 09 Mar 2018 10:22:44 -0600

How to create a brand is no way a simple question to be answered in a single sentence. You have to prepare a brand development strategy to augment your brand value.

Brand Launch Services Play A Key Role In Successful Launching Of Brands

Mon, 05 Mar 2018 14:40:58 -0600

Despite the marketing strategies designed by experts and all the efforts that are made for successful launching of products companies meet failure with growing number of products and services that are brought out for the customers every year. However, the question is how long the products remain in the mind of the customers and how often they are keen to become experimental. Given the fact that customer behavior changes rapidly hiring the services of professional brand launching services is essential. How to extract the best from these experts and determine that the company you have chosen is the best? After all, you cannot let go off the innovations and the opportunities and not to get the cost of capital back. There are different facets of brand launching about which you must try to find out in detail. While starting from the scratch during product launch you need to experience freedom when it comes to positioning the brand firmly instead of following the set strategies blindly.

Of Carrots and Added Value

Sat, 24 Feb 2018 18:37:24 -0600

Consider the products and services you sell. What can you do to make your customers rely on your products and services?

Avoid Creating Promotional Products That Are Not Appreciated, Create Customized Lanyards

Sat, 24 Feb 2018 18:30:42 -0600

We have all been there, you attend a big event and leave with a bag full of promotional products you simply do not care about. When you are a business owner, you know how much time and money can go into these types of items.

Impress Your Potential Customers With Promotional Clothing Items

Sat, 24 Feb 2018 18:29:54 -0600

One of the biggest parts of any business is your customers. To bring in new customers and bring back existing customers, you need excellent marketing tactics. Unfortunately, many companies tend to overthink marketing and make things more challenging than necessary.

Benefits Of Branding Your Personal Umbrella

Fri, 23 Feb 2018 08:37:20 -0600

When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means of advertising their products is through the use of umbrellas.

Advantages Of Customizing Your Umbrellas With Designs

Fri, 23 Feb 2018 08:37:18 -0600

These days, companies and individuals look out for promotional materials that are affordable and easy to impress. One of the gift items that come to mind is umbrella. With the number of designer umbrellas on the market, choosing the right one can take time if it is your first time.

Types of Visual Content That Really Work

Wed, 21 Feb 2018 20:46:12 -0600

Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly

What Is a Hashtag? Why Do We Use It?

Mon, 19 Feb 2018 08:44:27 -0600

A hashtag is a label, used in context to information on social media sites, which makes it easier to find information when it comes to a specific topic or theme. It narrows down the search and saves the user from excessive information download.

Don't Flash a Light On Your Brand Problems

Fri, 16 Feb 2018 07:05:07 -0600

In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?

How To Turn Your New Business Into A Successful Brand

Thu, 15 Feb 2018 06:54:53 -0600

A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so. This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook, Twitter, Instagram, Snapchat, etc.

Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative

Wed, 14 Feb 2018 09:58:55 -0600

The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion conciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.

Importance of Custom Branding Packages for Overall Business

Tue, 13 Feb 2018 13:58:30 -0600

Another indispensable feature of brand identity lies in the flexibility and adaptability to roll out advancements and progressions. Custom Branding allows brands to stay current and prominent, with options for acclimation to keep the shopper lured. Branding is a significant advertising guideline and should make a company more identifiable, and in turn, allows the brand to perform remarkably well in the competitive market.

The Importance of a Brand Audit to Keep Your Business

Thu, 08 Feb 2018 07:43:45 -0600

Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account.

How to Dominate China As a Marketer - An Advice From an Insider

Tue, 06 Feb 2018 10:10:23 -0600

How to find a career in China, get featured on Forbes and use LinkedIn to its full potential. The story of Olivia Plotnick.

Making Your Brand Stand Out in a Tough Market

Mon, 05 Feb 2018 15:35:32 -0600

There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.

How to Create a Business in a Brand

Thu, 01 Feb 2018 14:34:18 -0600

These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.

How Killing Your Business Can Make You Successful

Sun, 28 Jan 2018 12:15:16 -0600

When your old blog crashes and burns, don't rebuild it... Build it better. Rebuilding focuses on what was, and you don't want what you had. You want something better. So much better.

Social Media-Not?

Wed, 24 Jan 2018 19:38:15 -0600

It is now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms, in addition to a website. We've internalized the assumption that there is no way to launch and sustain a viable business without an active online presence spread over an array of channels. But what is the demonstrable ROI of this activity? Do these tactics build and enhance your brand, generate leads, or result in sales? Beyond a certain point, I respectfully submit, social media as it is typically used produces very little beyond siphoning off a chunk of scarce time and money.

5 Tips to Establishing Your Digital Identity

Tue, 23 Jan 2018 13:24:53 -0600

Learn how to establish your digital identity and presence on social media platforms. Following five easy steps will help you identify which social media platforms are the right fit for your business.

Preventing Your Brand From Getting Hijacked

Fri, 19 Jan 2018 13:49:23 -0600

Brand names are known as 'Trade Marks' and the names of enterprises are known as 'Trade Names'. Awareness In order to prevent one's logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions.

Future Trends to Watch With an ORM Company

Thu, 18 Jan 2018 08:58:22 -0600

In today's time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.

Think About on the Go With Various Business Promo Items

Wed, 17 Jan 2018 07:37:41 -0600

Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you.

Partners In Crime or Brothers In Arms?

Tue, 02 Jan 2018 07:01:58 -0600

"... and though they hurt me so bad, in the fear and alarm... you did not desert me, my brothers in arms" Dire Straits - As one year ends and another begins, I listen and read the predictions of the direct response marketing industry leading professionals (the kind of marketers that have been around for more than a decade, not the flaky "gurus" on Facebook) for the new year.

Ways to Choose a New Brand Name for Your Company

Fri, 29 Dec 2017 10:50:00 -0600

What do you think is the key difference between SMEs (small and medium scale enterprises) and large scale enterprises? Why a SME fails to sustain through risks and challenges unlike a large enterprise? Well, the work culture matters.

How Can CRM Solutions Help to Build Your Brand?

Wed, 20 Dec 2017 07:16:16 -0600

This article is going to guide you on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value. This is an undeniable fact that in today's technologically progressive era, the business market is extremely competing.

Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String

Tue, 19 Dec 2017 08:42:30 -0600

This article will help you launch a new online marketing strategy. It is a strategy on a shoe-string. A successful talent search can also be evolved.

Trends That Will Reshape Content Marketing

Tue, 19 Dec 2017 07:11:49 -0600

Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.

Why Copycatting Should Be Legal

Tue, 19 Dec 2017 07:00:46 -0600

The dating scene was always a hot market, but there used to be a time where copycat pickup artists roamed the land - One specific story of a pickup artist codenamed "Styles" comes to mind - he was very popular on the scene and taught some of his tricks to the wannabe crowd in seminars. So one day the original Styles was walking down the LA strip when he sees a whole bunch of copycat Styles walking around, dressed like him, with shaved heads like him, talking like him, using his opening lines...

What Love, Culture, Brands and Energy Have in Common

Thu, 14 Dec 2017 14:45:53 -0600

Love belongs in the business world, and without it, we're empty of passion, drive and personal responsibility. Love breed a great culture, and culture breeds a great brand.The connection between love, company culture, brands and energy is that business leaders care deeply about these things and much more in their very human drive to build the best company they possibly can.

How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down

Thu, 14 Dec 2017 14:43:51 -0600

Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical - especially for the more than 5 million mid-market industrial and B2B companies in the U.S.

Reaching a Wider Base With Promotional Aids and Inflatables

Tue, 12 Dec 2017 07:09:11 -0600

Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.

How To Profit From A 5,000 Year Old Persuasion Mechanism

Wed, 06 Dec 2017 06:57:56 -0600

My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.

Why This Nazi Hunter Makes The Skeleton Dance

Sun, 03 Dec 2017 09:44:59 -0600

Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?

How Can You Use a Mobile Application to Market Your Brand?

Mon, 27 Nov 2017 07:23:41 -0600

This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!

8 Personal Branding Mistakes That Are Hurting Your Business

Sun, 26 Nov 2017 18:55:02 -0600

Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.

The Los Angeles City Logo Needs An Upgrade And Rebranding

Sun, 26 Nov 2017 09:10:30 -0600

The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.

10 Tips to Deciding Your New Business Name

Mon, 20 Nov 2017 10:53:55 -0600

Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.

5 Steps to a Strong Personal Brand on Social Media

Sun, 19 Nov 2017 21:21:47 -0600

Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.

Secrets to Creating a Visual Brand Identity That Sets You Apart

Mon, 13 Nov 2017 15:28:54 -0600

Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.

The Relationship Between Brands And Influencers

Mon, 13 Nov 2017 08:39:50 -0600

Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?

How to Build Your Professional Brand Using Digital Strategies In The Construction Industry

Fri, 10 Nov 2017 09:17:59 -0600

Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.

What Is Viral Marketing And Why Is It Right For Your Brand?

Tue, 07 Nov 2017 08:55:54 -0600

Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.

7 Crucial Elements to Building an Effective Personal Brand

Tue, 07 Nov 2017 07:34:46 -0600

Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.

Watch the Film Again to Win

Tue, 07 Nov 2017 07:34:16 -0600

Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.

Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?

Mon, 06 Nov 2017 11:16:16 -0600

When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.

What Are the Challenges When It Comes to Branding?

Fri, 03 Nov 2017 13:42:29 -0500

Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.

Git Along Little Doggie, Git Along

Tue, 31 Oct 2017 07:41:52 -0500

A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.

7 Ways to Increase Your Likeability

Fri, 27 Oct 2017 14:11:38 -0500

Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.

Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand

Fri, 27 Oct 2017 14:11:00 -0500

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking

Fri, 27 Oct 2017 14:10:47 -0500

Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!

The Underestimated Power of Content Curation for Personal Branding

Fri, 27 Oct 2017 14:10:42 -0500

Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.

Leading Female Experts and Personal Brand: Who Do You Influence?

Fri, 27 Oct 2017 14:08:51 -0500

To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.

4 Facts That Reflect the Significance of CRM in Brand Enhancement

Thu, 26 Oct 2017 07:05:54 -0500

While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.

Influencer Marketing: Deep Understanding and Its Basics

Mon, 23 Oct 2017 09:09:45 -0500

We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.

10 Most Valuable Brands in the Middle East

Thu, 19 Oct 2017 14:11:23 -0500

According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.

Things You Need To About ORM Services

Thu, 19 Oct 2017 13:59:02 -0500

We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.

Creating a Brand for Your Business Startup

Mon, 16 Oct 2017 08:59:46 -0500

Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.

39 Reasons Why I Left The Corporate World & Became A Personal Brand

Wed, 11 Oct 2017 14:47:31 -0500

People always ask me why did I leave the corporate world, a stable career and a lifestyle where I could earn money and power - into a lifestyle that was totally filled with risk. Here are my reasons to explain myself - Why I left the corporate world and become a Personal Brand.

Storytelling - How Important Is It To Your Brand?

Tue, 10 Oct 2017 08:38:36 -0500

Storytelling is an invaluable component to Brand Building. Many entrepreneurs, business owners, CEOs, corporate heads, have no knowledge or experience of how this storytelling can evolve.

Reputation in the Digital World

Mon, 09 Oct 2017 14:42:23 -0500

Online reputation management, abbreviated as ORM, deals with the online reputation of your company's name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with positive reviews and comments on the social media than other sites which is why it is important to have a good brand reputation.

How To Copyright a Logo Design

Wed, 04 Oct 2017 11:22:40 -0500

In this article, you'll get to know about the difference between copyright and trademark and the method of registering the copyright on your logo design. I'll also list some laws that every graphic designer should know.

3 Popular Types of Custom Umbrellas

Wed, 04 Oct 2017 07:05:54 -0500

Umbrellas are useful for much more than giving protection on rainy days. They make a very effective promotional item that is easily customized with a specific design, logo, or message.

Building Your Powerful Personal Brand on Social Media

Tue, 03 Oct 2017 13:35:50 -0500

As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it's also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that's something that will always help you in the business world.

Why Does The Left Hate The World's Largest And Most Well Known Fast Food Restaurant?

Thu, 28 Sep 2017 07:09:52 -0500

Most people who know the story of Ray Kroc are totally amazed that he started to build the restaurant chain while he was in his 50's and he proceeded to change the way America consumed food, and built the world's largest fast food restaurant. Today, we all recognize the Golden Arches. Not long ago there was a great Hurricane and flood in Houston and on the ground in one of the towns in the aftermath laid a set of golden arches which had fallen - everyone watching knew immediately what they were. The brand that Ray Kroc created is perhaps the most well-known franchise brand in world history.

5 Tips for Increased Sales at Your Point of Purchase

Wed, 27 Sep 2017 08:06:12 -0500

This article is about the tips to increase sales at any point of purchase through which one can attract the customers for impulse buying.Here, POP is a point or a place (like a mall, a market, a cash counter or a city) where customers tend to make their purchase.

Top Reasons Why Fridge Magnets Are One Of The Powerful Marketing Tools

Tue, 26 Sep 2017 07:56:12 -0500

A Fridge Magnet which is also considered as the refrigerator magnet is a kind of ornament, which is mainly used to post items like a shopping list, important notes or reminders on the door of a refrigerator. They are also used for the purpose of decoration because of their beautiful, artistic and attractive design and look.

Influencer Marketing Platforms

Thu, 21 Sep 2017 08:48:17 -0500

A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It's becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.

How to Deal With a Brand Identity Crisis

Sat, 16 Sep 2017 09:05:21 -0500

Branding plays a great role in the success of any business. This article is about the brand identity crisis that companies face.

Brands, Lifestyles, and Complications for Consumers

Thu, 14 Sep 2017 14:38:06 -0500

After discussing branding and advertising with a professional in the marketing field, I looked into the complicated trends of popular advertising. I look into the issues surrounding the recent Taco Bell commercial entitled "Graduation Day" as well as its implications for consumers.

3 Ways a Strong Personal Brand Propels Your Career Success

Sun, 10 Sep 2017 11:22:33 -0500

A personal brand helps you to show the best version of yourself to the world. It dresses you up, brings your strengths into sharp relief and influences people to give you a chance, which they may not have done otherwise. Read this article to understand how to do it right, and brand an authentic version of you, grounded in your own actions and track record.

Brand Names Need Upgrading Every Decade Or So - Case Study

Fri, 08 Sep 2017 06:53:25 -0500

Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make consumers and your best customers think, WTH? If you do it right you open your brand up to a whole new demographic and decades more of positive goodwill growth. It's a high-risk, high-reward activity. The other choice is not to do anything and sit back on your laurels and hope your brand can carry you into the future without losing its luster. Some brands are able to get away with this, not many. Let's discuss this.

What Makes Hair Packaging Boxes So Special?

Thu, 07 Sep 2017 09:57:52 -0500

Hair packaging boxes give something extraordinary feel to the hair extension brands and make a better image of the product among the consumers. These boxes give plenty of space for packaging and give a nice choice for their presentation.

How to Turn a Dejected Customer Into a Valuable Resource

Wed, 06 Sep 2017 14:22:12 -0500

Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service executives of a company to live up to the expectations of their customers.

Your Logo Is Not Your Brand

Tue, 05 Sep 2017 11:13:08 -0500

Your brand is the sum total of how people experience your company. It is their thoughts and feelings about your brand, and their interactive experience with it in all ways. Your brand is meant to set you apart. It should make people remember you, your company and your offerings, and feel attracted on all those levels.

Case Studies and the Building Blocks of Your Brand Story

Wed, 30 Aug 2017 15:27:21 -0500

A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.

It's Easy to Promote on "Low Price," But For Success, Add "Value"

Tue, 29 Aug 2017 21:08:46 -0500

While low price will usually generate sales volume, unless you can figure out how to decrease unit cost at the same time, you lose margin and, (trumpets blaring here) the customers you gain on low price will often defect when a competitor offers an even better (and lower) price. If you want to retain your customers you might be better off promoting "Added Value". Satisfaction instead of lowest price dominates retention and in fact, value-added products or services often command a higher price that customers are willing to pay. Use the following examples as idea stimulators to increase the value equation for your business.

Making Your Brand More Likable on Social Media

Mon, 28 Aug 2017 11:47:07 -0500

Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you present your brand through social media, there are certain ways to communicate for positive results and they are definitely worth trying because they work and you will be able to bring your business to the next level.

What Trends Will Custom Packaging See In 2017?

Fri, 25 Aug 2017 07:30:53 -0500

The word trend has various meanings. The overall direction in any aspect of life can also be called as a trend. Basically, a trend that generally moves higher called "uptrend" and the one that moves lower is called "lower trend". There are a lot of mystifying things in trends. Some are from last four years and other just come and go in a few weeks. Some shift and evolve with time while some leave the scene as they enter. In 2017 packaging will continue to be a basic tool to make any brand successful, improve sales and earn customer's loyalties.

Share a Message About Your Business With Ease

Wed, 23 Aug 2017 15:37:25 -0500

You don't always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.

Get Your Business Name Out There With Pens

Wed, 23 Aug 2017 15:37:05 -0500

No matter where people go or what type of work they do, they need to have a great pen to write with! You can get your business name out there with custom promotional pen products.

Yes or No: The Sharing Prices on Your Website Debate

Mon, 21 Aug 2017 14:58:18 -0500

Why displaying fees on your website may provide an advantage over your competition Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of content has its purpose but overall the reason is to entice users to get in touch.

Office Space to Reflect Your Brand

Wed, 16 Aug 2017 15:09:17 -0500

We spend many hours at work and the place where we do our job can impact the quantity and quality of the work produced there. Solopreneur consultants often brag about our ability to work from home, or the coffee shop, library, or hammock, but these environments may bring many distractions that have the potential to de-rail concentration or creativity. Furthermore, none is a suitable location into which an A-list client can be invited for a meeting. If you've decided that office outside of your home is now necessary, please read on to receive a basic overview of typical B2B commercial rental possibilities that could align with your needs and budget. Your office is an extension of your brand and it should represent you well.

How You Can Build Your Personal Brand Through Storytelling

Wed, 16 Aug 2017 13:28:45 -0500

One of the most effective tools for building your personal brand is storytelling. The emotional connection it creates with your clients and leads is a marketing powerhouse. People often make decisions based on feelings and things that inspire them. Storytelling is the perfect platform to engage and move your audience.

Why Branding Is Important for Small Businesses

Tue, 15 Aug 2017 11:39:25 -0500

Often small businesses fall into two traps around branding - that they can't manage it because they are small and that it is primarily about products anyway. While branding does feature the products or services that a business offers, this is only a small part of it. And branding is something that can benefit businesses of all sizes as well as being accessible to everyone.

How Mobile Apps Are Augmenting Brand Reputation of Businesses in Global Front

Sat, 12 Aug 2017 10:04:39 -0500

The key idea of this article is to let businesses know the essence of smartphone applications in this mobile-first generation to uplift their brand globally. With the whopping rise in smartphones usage all over the world, mobile apps become a prominent tool for companies to grow their brands globally and strengthen their business presence.

6 Custom Outdoor Signs in Chicago

Wed, 09 Aug 2017 13:28:03 -0500

Custom outdoor signs make a city unique and recognizable, and Chicago has plenty of them. The top 6 custom outdoor signs in Chicago make the neighborhoods they're in stand out, and tourists travel far and wide just to catch a glimpse of these iconic custom outdoor signs.

5 Steps You Can Take Today To Improve Your Brand

Mon, 31 Jul 2017 07:30:40 -0500

When you are setting up a business, perfecting your brand, website design and marketing material is crucial. But as you get more heavily involved in servicing your customers it is so easy to forget to review your brand message and consider how your business presents itself to new customers. So if you are keen to gain a little edge with your brand, take some time today to follow through with the 5 steps below:

Reasons to Choose Promotional Clothing for Your Business

Wed, 26 Jul 2017 07:02:35 -0500

So your company is growing and you have a number of employees and now you need to think about promotional clothing. This type of customizable clothing is used by companies in all industries from hotels and restaurants to delivery companies, shops, cleaning companies and so much more.

User Experience: The New Branding Approach

Mon, 17 Jul 2017 09:41:20 -0500

Gone are the days where branding rely solely on visuals. User experience (UX) is here to change the game.

Why a Sales Funnel Mentality Merits Sub-Conscious Growth

Sat, 15 Jul 2017 19:45:16 -0500

A movement towards good consistent sales funnel planning will bring a new interface and audience to your business. A movement away from traditional methods leaves room fro growth but "old" does not mean forgotten!

Make Your Brand Stand Out With Custom Apparel

Mon, 10 Jul 2017 14:24:40 -0500

When creating custom apparel, there are two imprint methods to choose from to make your brand stand out: embroidery or screen printing. Not sure which method is for you? Check out the pros and cons of each method to help you decide!

10 Logo Design Trends for 2017

Mon, 10 Jul 2017 08:28:05 -0500

This has been a good year for explorations regarding Logo design services. We have been analyzing trends throughout this year to find out if something new can be done and where we are headed.

5 Secrets to Building an Empire

Thu, 06 Jul 2017 11:34:56 -0500

There are many people who want to be the next Bill Gates, Oprah Winfrey, Warren Buffett, Aliko Dangote, or Steve Jobs. They dream of building their own business empire. Unfortunately, many of them have no idea how to make their dreams a reality, so they are either stuck with maintaining a small business or not even starting at all.

5 Tips To Capture Pictures For Your Business Website

Mon, 03 Jul 2017 10:11:31 -0500

When visitors see your design of any website, they hope to see images. Top-notch photographs make an excellent impression. That's why you ought to give extra consideration to images on your website.

How to Build Your Brand Online

Wed, 28 Jun 2017 14:05:00 -0500

To build a brand you must first decide what the brand identity is. This article delves into this topic in a general and basic way.

How to Build a Brand Persona

Wed, 28 Jun 2017 13:46:12 -0500

During the era of slavery, slaves were branded so they could be traced back to their plantations when they escaped. That doesn't make that slave a unique brand. Rather it is a mark of ownership. Also, when a product becomes a brand, in this era, it is a mark of ownership. Not the manufacturer's power of ownership; but that of the consumers.