Published: Sat, 25 Mar 2017 17:07:17 -0500
Thu, 23 Mar 2017 11:59:13 -0500In our modern world, we're threatened by some scam specially for business, So the best things to do is to monitor first the action before we're going to commit some actions for us to have a safe business life. It is also good to read some articles online about to prevent or to know what are the things to do when we encounter such actions.
Wed, 22 Mar 2017 07:31:00 -0500Have you tried to send something important to your beloved ones? Was it got damaged or lost in the middle? That terrible experience may have made you anxious about the delivery services. Otherwise, it may be the scene that you haven't even tried a courier due to the terrible reputation of those.
Mon, 20 Mar 2017 13:16:09 -0500Use every communication tool to illustrate features and benefits to increase positive impressions from your prospect base. I learned this important lesson while stuck in traffic behind a U-Haul rental truck.
Mon, 20 Mar 2017 09:48:51 -0500Many of us earn when we sell some products whether online or offline. It depends on how we sell or introduce our products. It is also takes time to sell because most of the time we got a lot of many competitors and in-order to do that we need to have a best product to offer and a good communication to our targeted client/buyers.
Thu, 16 Mar 2017 15:12:16 -0500We all know the importance of content in digital marketing which is significantly showcasing a huge hike in conversions. December - It is that time of the year when you can relax and reflect on how it all went. Did it go like you planned or was there any deviations, any failure (We all have) or and most importantly success?
Thu, 16 Mar 2017 12:00:55 -0500Printed lanyards are used to show an ID card, employee badge or keys, just to name a few. Lanyards are popular because they are easy to use and customize. Aside from this, they are affordable and provide a branding opportunity. If you have been thinking of buying a few for school, you may want to follow the tips given below.
Thu, 16 Mar 2017 11:58:47 -0500If you are looking for a professional and useful gift, you may want to check out a lanyard. As a matter of fact, they serve as the best giveaway choice. Since they are customizable, you can use them to reflect the values, colors and the corporate image of your company. Below are 5 things that you should consider before buying printed lanyards.
Thu, 16 Mar 2017 11:53:40 -0500With the rise in popularity of online marketing, many proven offline methods are simply forgotten. But remember that offline marketing strategies are still engaging with customers and proven that it's unique and distinct value that we shouldn't forget.
Tue, 14 Mar 2017 06:54:53 -0500If you have been looking for some expert tips on how to buy printed lanyards, you may find a few tips in the article that may help you. Usually, lanyards are made of cotton, nylon or polyester. Typically, they offer enough flat surface area so you can place logos, names, symbols and slogans, just to name a few. Let's know more about the subject so you can purchase the right stuff for your needs. Read on.
Fri, 10 Mar 2017 09:15:30 -0600You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy. This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete.
Thu, 09 Mar 2017 11:01:52 -0600As a marketing lecturer I always tell my students that it makes no sense to develop a product with the best packaging and design and don't know who will purchase the product from you and continue to give you repeat business. An ideal customer to your business is one where your product or service is able to satisfy their specific need(s). Part of a successful business plan includes defining who your ideal customer will be.
Mon, 06 Mar 2017 13:13:19 -0600If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.
Sun, 05 Mar 2017 21:44:19 -0600When drafting a Request For Proposal, or RFP, you probably have an idea in mind of what sort of advertising media agencies you would like to attract to handle your online marketing scheme. The trick is conveying the right message through your proposal, in order to draw the right marketing firm to you. This can be easier said than done, as it is quite difficult to describe, in words, what it is you need to make your business grow and what it is you are searching for in an advertising firm to make that growth happen. Fortunately, there are some basic tips out there regarding the written RFP. Take a look at the following to help you begin:
Sun, 05 Mar 2017 12:30:38 -0600When it comes to business marketing, many experts consider videos as one of the most effective and most versatile content platforms. Because the senses of sight and sound are engaged, it is easier to catch and hold the attention of viewers. Videos can be used for a variety of purposes.
Sun, 05 Mar 2017 12:21:10 -0600In order to be better understood communicate using non-technical terms and clearly explain the industry specific terms you need to use. If you must use technical terms or acronyms, at least translate them into plain language so your customers and prospects clearly understand you.
Fri, 03 Mar 2017 13:25:28 -0600Healthy living is a necessity for all of us. But there are factors that are constantly making this impossible to carry on. We have to sustain on unhealthy atmosphere, psychological stress and not so healthy foods. Thus the craze for getting our fitness standards up to mark is rising. The fitness centers and gyms are gaining popularity, and as an owner of such brand it is our responsibility to create a place and promote it effectively to take care of the massive problem related to health and figures. To gain that leading edge we need to keep ourselves updated with the latest trends and fitness regime. A few of the factors that affect these are as follows.
Fri, 03 Mar 2017 07:10:33 -0600The biggest hurdle in attracting new patients is getting their attention. If you have walk by traffic or in a mall, this low cost method will grab their attention fast...
Thu, 02 Mar 2017 10:47:52 -0600Howdy. Nice of you to be here. Today we're talking about the 'cabbit'. The cabbit is pillar two within connection marketing. A cabbit is an aspect of your offering, your product or your service, that is remarkable and that is worth talking about. Now why would you want to implement a cabbit within your business?
Thu, 02 Mar 2017 08:38:47 -0600In this digitalized world, technology has made it very easy to reach your targeted audience. What problem most businesses face? Simply said, most businesses don't know how to do it right.
Thu, 02 Mar 2017 08:37:00 -0600CEOs should be asking their marketing leadership the hard questions to ensure customer experience is embedded in marketing programs and support driving customer acquisition. Inquiring about personas, customer journeys and success metrics should help CEOs gauge marketing's alignment with the organization's revenue and growth goals.
Wed, 01 Mar 2017 08:21:55 -0600Online presence is essence of survival in the Web 3.0. However, some flourish and some fail. Execution of right or wrong fitness marketing practices and strategy is responsible for both. Semantic marketing efforts bring positive results by offering ubiquitous online presence especially on SERPs. Hiring a digital marketing agency has answers for the problem. These marketing specialists promote your website on various parallel platforms using organic methods. Therefore, the results are promising and last longer. However, you must be ready with essentials like ready upsell process, association with associates and JV partners. In addition, you can Google the latest trends associated with your niche and make the most of them.
Tue, 28 Feb 2017 07:05:36 -0600One of the biggest names that provide the people with movable media. Audiences are being entertained by displaying and projecting advertisements with the help of the digital media.
Mon, 27 Feb 2017 07:55:40 -0600It is easy to get too focused on the benefits of your products and services. Yet consumers have heard that all before.
Fri, 24 Feb 2017 14:27:40 -0600Pakistan is among of next eleven economies driving global growth and showing positive growth in recent years despite of global recession and significant challenges like energy crisis, law & order, regional instability etc. As per Punjab Board of Investment & Trade (PBIT) in overall economy the service sector contributes 53% and share of wholesale or retail is 33%; in overall GDP, around 18% and growing. After agriculture and manufacturing retailing is the third largest sector and employing around 20% of the total manpower force with estimated sales of US$ 133 Billion by the end of 2015...
Wed, 22 Feb 2017 23:26:56 -0600If you want to level up your business, boost the morale of your employees and enjoy outdoor sales events, think about using promotional tents. They may be able to help your business get noticed by customers, and let your employees continue to be productive even when they are away from the office. What are Promotional Tents?
Wed, 22 Feb 2017 23:25:45 -0600Keep these features in mind to make sure you buy a display tent that meets your needs and is cost-efficient. Does it give enough protection from weather conditions? In case you will have craft shows outdoors, you will need some kind of protection from the wind, sun and rain.
Wed, 22 Feb 2017 13:19:19 -0600Did you notice that online business is growing faster than we imagine? It is the best way to communicate or even selling online since we're living in a modern world. Just one click and you're good to go. But did you also realize that we can use offline business that can be more profitable than online services? Here's a best offline marketing strategies that we can use.
Tue, 21 Feb 2017 07:59:35 -0600Paper based greeting card industry is almost dead. But with online customization and ecommerce model, it can be revived again. This articles explores how this can be done.
Mon, 20 Feb 2017 14:42:16 -0600Trade shows can help you reach the companies that you most want to be doing business with and this article explains how shows can help achieve participants achieve big sales goals. Exhibitors need to take a more pro-active approach to making things happen when they exhibit and enlist their show organiser to help them achieve the success they hope for.
Mon, 20 Feb 2017 13:12:23 -0600How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Here are 15 free traffic sources to apply to your inbound marketing campaigns.
Mon, 20 Feb 2017 09:48:41 -0600There are a lot of different types of promotional items to choose from. Whether to promote a business, event, or anything else. Understanding the different types of promotional items available is important.
Mon, 20 Feb 2017 08:21:52 -0600Are you tired of writing checks for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 3 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.
Fri, 17 Feb 2017 11:13:06 -0600Advertising is without doubt an art form. It can nurture interest, however superficial, in new movements in art and design, bringing these to the attention of huge audiences.
Fri, 17 Feb 2017 09:09:56 -0600We are talking about connection marketing of course... A connection marketing framework. There are three pillars. This is the first. I call it the 'Story & Contribution'. These are very important things, very simple things that you can start implementing into your marketing right now and start seeing great results.
Fri, 17 Feb 2017 08:43:55 -0600A strong personality that immediately identifies a business can be a strong competitive edge for a company. A company without a visible personality can find itself in the background without a strong competitive edge. Learn how you can give your brand a winning personality.
Fri, 17 Feb 2017 08:43:17 -0600One of the 3 "Ps" of authority brand positioning is Promotion, which involves deciding what messages to use to support your brand as well as how those messages will be delivered. Promoting your brand involves creating brand awareness, influencing the perception of your brand, and managing brand reputation. Here are 5 ideas you can use to promote your brand effectively.
Tue, 07 Feb 2017 14:52:26 -0600We all know that in marketing, we have the best chance of success when we can put the right message, in front of the right audience at the right time. Understanding traffic temperature will help us craft that perfect message.
Tue, 07 Feb 2017 14:51:16 -0600So whether you use infusionsoft, mailchimp, aweber or any of the 1000 other autoresponder software programs out there, the key is that we want to use a system that can do two things; Store contact data, Automatically send out messages - Because there are so many different email platforms out there and they all use slightly different language, I want to talk about the basic functionality of the email system and come up with some common terminology to make sure were all on the same page.
Mon, 06 Feb 2017 14:48:31 -0600Don't touch that dial! Get off your soapbox! And call me toll-free! If those expressions make perfect sense to you, you're probably not communicating as well as you think. This article explains why.
Mon, 06 Feb 2017 14:30:50 -0600Recently, while speaking to a group of people at a black tie event, I had an opportunity to share something about my business. The 'topic' of my talk was requested and couldn't have been further from my business, but I realized during the talk that almost everyone there would benefit from my marketing services if they knew about them.
Mon, 06 Feb 2017 14:30:17 -0600Making certain your systems are current, relevant, and related to your business success is of paramount importance to the overall profitability of your business. Don't hesitate to apply system strategies to your new age marketing systems.
Sat, 04 Feb 2017 13:32:32 -0600If you run a business, whether in manufacturing or retail trade, or whether small, medium-sized or large, then you know the value of branding your product to market it effectively. And to achieve success in marketing, which will convert to sales, you need to invest in the concept of packaging. This is the best way to announce your product to the world.
Fri, 03 Feb 2017 08:51:12 -0600A business cannot in any way, shape or form make a customer spend money, but they can provide the tools that include "the 4 P's" to increase a products potential. The 4 P's include place, product, price, and promotion.
Wed, 01 Feb 2017 09:08:48 -0600Expand With Connection - Marketing What you can do now to thrive in the new economy... If this has caught your attention it's because we're discussing Connection Marketing. What is Connection Marketing? In this article, I'll go into an overview of what Connection Marketing is, and what you can do NOW to thrive in these new economic times.
Tue, 31 Jan 2017 14:18:57 -0600While I have never been one to use the latest buzzwords, "growth hacking" is a concept worth adopting and its implementation can be the difference between your company thriving or just surviving. If we look back in history, the closest concept to growth hacking would be "benchmarking", which is the practice of analyzing your competitors to see if you can learn methods of improving your market position. According to businessdictionary.com, the objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high performance levels, and (3) to use this information to improve your company's performance.
Tue, 31 Jan 2017 13:56:16 -0600In the present world, there is a lot of struggle going on between organizations. With a high level of competition and large marketing strategies on the go, there is a need for more advanced marketing campaigns that one needs to go for. Everyone is participating in the run and wants to reach out to a wider group of viewers and that too within a short span of time.
Tue, 31 Jan 2017 08:02:28 -0600Businesses avoid criticism nearly at all costs, and the hesitance to hearing something negative shows itself in the marketing strategy most businesses have in place. Far too often, businesses both large and small have implemented a marketing strategy that will allow them to achieve success with few other goals or markers in place. There is little to no room for talking about success leveling out or even a lack of success.
Mon, 30 Jan 2017 22:01:52 -0600To understand the absolute best way realtors have found to stick to clients you first have to understand the biggest trend in the current marketplace. A couple years ago the internet saw the official shift in searches from desktop to mobile. Officially, according to Google statistics and various amalgamated reports from Reuters and the other search engines, 2014 saw over 50% of search traffic coming from mobile devices.
Wed, 25 Jan 2017 13:20:54 -0600Fax broadcasting is a compelling and efficient approach to get your message out to hundreds of customers and prospects at once. Aside from standard features, fax machines these days have enhanced features that can make your marketing campaigns more successful. A well-planned fax marketing strategy can increase the impact of your message, improve conversion rates, and eventually increase your revenue.
Fri, 20 Jan 2017 11:04:09 -0600It's important to know who your competition is. If not, how do you know what makes you stand apart and how you're viewed by your prospective customers? And if you THINK you know who your top competitors are be sure you're not relying on assumptions. Just because someone is on YOUR radar does not mean that they are your real competition.
Thu, 19 Jan 2017 11:45:45 -0600Consciously or subconsciously, we are constantly influenced by the people around us, be it family members or friends or colleagues or even neighbours. Back in the days, when the internet was yet to be born, people had to interact face-to-face and make connections through word-of-mouth communication which worked out pretty well.
Wed, 18 Jan 2017 07:15:44 -0600Testimonials will help you to build credibility in the eyes of prospective customers. Using existing customers to help you build that credibility is not hard to achieve, if done correctly. Whether you are a brick and mortar business or an online business, by the time you finish this article, you will have a plan to ask and receive testimonials about your service or products.
Fri, 13 Jan 2017 10:20:16 -0600Marketing has become more about luring and catching than about informing and educating. We seem more focused on data logging than customer interaction. We seem more passionate about Business Intelligence than intelligent business.
Fri, 13 Jan 2017 09:30:05 -0600Virtual assistants are highly required in every industry for the amazing work they do. They are the sole pillar of the organization that brings different clients and enable the firm to grow bigger in size.
Fri, 13 Jan 2017 08:29:41 -0600A new way to have a great marketing strategy is explained here in using a marketing calendar. How using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.
Thu, 12 Jan 2017 10:08:35 -0600Freelancing has evolved from a career that was perceived as unstable. The reality is that many are making 6 figures from the privacy of their own home using popular outsourcing websites. Take a look into the life of a freelancer and how it is slowly growing into a common and lucrative career choice for people from different walks of life.
Wed, 11 Jan 2017 07:47:06 -0600LED lights are known for their many benefits to owners of commercial premises and are often used in retail shops, offices and hospitals among others. The reasons for installing these lights may vary from one premise to another but the most common is their durability. It is common to find LED lighting in retail establishments as they are believed to be economical and low maintenance.
Mon, 09 Jan 2017 08:22:15 -0600We are in a time of increasing competition and the ever increasing need for good quality technical documentation both to support your business and market its credentials to other companies. Many more businesses are seeking to outsource their technical writing requirements. How do you find just the right person for the project? Here are eight things to consider first.
Sun, 08 Jan 2017 11:44:11 -0600Results don't just come out of the sky. Successful marketing efforts require time and patience. This article will talk about why perseverance is so important to success.
Fri, 06 Jan 2017 11:03:20 -0600Marketing is all about showing why consumers need your product. But it certainly includes some element of prediction - what do people want or need and how can it be related to your product?
Fri, 06 Jan 2017 07:46:53 -0600Why would you want to hire influencers to market your business? The question often comes up in conversation with new clients, or those who might wonder why anyone would pay 'the big bucks' to get the right marketing strategist on their team.
Thu, 05 Jan 2017 13:20:38 -0600No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course.
Wed, 04 Jan 2017 14:36:37 -0600The way we present anything plays a vital role that made one's brand to stand out from the crowd. Similarly, a well-presented burger can make a difference. Using custom burger boxes is a great way that helps to promote your business.
Tue, 03 Jan 2017 13:19:16 -0600When opening a business, there is one critical thing to be purchased. Business cards. These allow someone to stand out in a crowd, as well as be easily contacted at a later date.
Tue, 03 Jan 2017 13:11:56 -0600After purchasing any product, people are used to throwing away the wrapping package or even destroying it in order to finally enjoy the bought item. Yet, we rarely appreciate the effort made by the companies in customizing these packages. There is absolutely no doubt that some organizations take the appearance of their custom boxes for granted since people tend to care about it barely.
Tue, 03 Jan 2017 13:10:40 -0600Custom boxes are a must if you are a company that deals with a lot of shipments every single day. They are a simple way to advertise your business, show your client that you care about them and depict your company's style.
Tue, 03 Jan 2017 10:56:24 -0600Tepid economic growth, a turbulent stock market and an emotionally wrenching political season signal challenging times for small and midsized businesses trying to develop 2017 marketing and marketing communications programs. Yet, in this climate of uncertainty and distrust, making sense of digital media, mobile communications and the millennial generation still dominate discussions. Eight specific forecasts that can actually help you develop programs to improve marketing ROI in 2017 are discussed.
Thu, 29 Dec 2016 11:17:04 -0600How many ways do you think there are to grow your business? I think the true answer will surprise you.
Thu, 29 Dec 2016 07:00:03 -0600Getting a business started is hard for many reasons such as cost, location, availability, supply, and demand, etc. The last thing you need to is worry that a customer will not like the way your product boxes look so to take your career a step further you get custom product boxes. So, after you have decided that you want to use custom boxes to ship to your customers, you realize that you do not know how it is done.
Wed, 28 Dec 2016 13:16:29 -0600A business will either offer services or products to the general public. There is always a need to come up with a marketing strategy for whatever business you are venturing in, whether new or old to make it more appealing and attracting to customers thereby bringing you good returns. A business owner can't just sit and hope that people will get to know about the existence of the business and come for the products and services offered there.
Wed, 28 Dec 2016 13:16:12 -0600Most small business owners undermine their power when it comes to marketing since they believe that it takes a big amount of money to get more customers growing the business. However, there are simple ideas and tips which, when taken seriously and done in the right way with the right attitude can make a lot of difference. There is always something you can do to make a name for your business and maintain a large clientele.
Wed, 28 Dec 2016 13:16:05 -0600Whether you are in a small, medium or large business, you'd do well with a marketing strategy. Companies that want to excel in today's competitive economy require not just any marketing strategy but the best they can find, whether in-house, customized or out-sourced. There are many types of strategies to promote your company products or services.
Wed, 28 Dec 2016 13:15:40 -0600Marketing strategies come in many forms and are meant to increase sales. But although the strategies are many, small businesses find that they are a bit tied and restricted to work with some of the best strategies because of their tight and limited budgets. Small business owners should therefore sit down and take time to critically analyze the markets to make sure that they come up with an effective strategy.
Wed, 28 Dec 2016 13:11:47 -0600Marketing is essential for every business if it is to gain and have a strong clientele, make sales and bring about profits which in turn help in the growth of the business. Mostly, small business owners find that it is hard for them to implement marketing strategies because of their tight budgets. However, there are some simple but very effective ideas that small businesses can use to market their products and services, increasing their sales and creating a name in the market.
Wed, 28 Dec 2016 13:11:31 -0600When setting up a business, it is every owner's wish that it grows and prospers bringing good and happy returns. However, failure to do research on how to go about your business in order to make it successful and keeping losses at bay can be very costly. There are of course elements of business that determine how successful it is some of which are beyond human control.
Wed, 28 Dec 2016 07:58:14 -0600It is not easy to be in business today if you are not strategically positioned with your vision, marketing plans and resources; all the more if yours is a small business. But a small business is still a business that needs to be viable and progressive. It still requires some marketing plan or strategy to promote its products and services.
Wed, 28 Dec 2016 07:58:12 -0600Understanding customer needs and coming up with a plan to meet them is the main essence of marketing in business. There is no single business person out there who would not want his or her business to grow and expand. The main ways of bringing about such growth are through getting more customers, persuading products and the persuasion of customers to go for profitable products.
Thu, 22 Dec 2016 14:52:47 -0600Is it just me or do Americans seem addicted to multi-purpose products? You can rewind to the retro double-sided ice scrapers and brushes or fast forward to the cell phone that doubles as an iPod; same concept, different application. Chances are no matter how far back you go, you'll find a multi-purpose product that defines that particular decade.
Wed, 21 Dec 2016 13:20:44 -0600Back in the day, business owners and executives designed marketing messages for their products and services that, like a megaphone, were directed outward toward target customers and cast a wide net. The usual marketing media were print, radio and television. Traditional marketing activities are still employed, but they've been joined by a more personalized strategy known as content marketing, which provides forums for business owners and executives to educate customers and potential customers about products and services. The goal is to offer tips, help and education about anything that can be useful to the customer. This kind of information can be shared in the form of a blog, white paper, webinar, video. or social post.
Tue, 20 Dec 2016 14:29:45 -0600If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other. It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.
Tue, 20 Dec 2016 06:51:32 -0600What do cell phones, bottles of wine, and your brand have in common? They can all be an integral part of your next great marketing plan that leaves clients or potential clients thanking you for your ingenuity. This is a review of a newer product that has hit the market, one that you can impress your current and prospective clients with and the promotional gift combination that keeps on giving even after the bottle of wine is gone.
Fri, 16 Dec 2016 11:34:29 -0600Creating good content is one thing and promoting it is different. Content Marketing is the key for building an audience which will build your digital business.
Fri, 16 Dec 2016 07:31:57 -0600A marketing consultant works with companies for implementing and creating marketing strategies. These strategies usually depend on what products and services they offer and the core of the business. A consultant helps to determine the message, create a detailed plan and identify the exact mix to get the message out. They will then follow the plan and work accordingly to implement and execute the strategy.
Wed, 14 Dec 2016 08:18:23 -0600Business development lessons are all around us. Traveling back to a fifth grade assignment, we see the power of engagement and appreciate how crucial it is in order to generate support for an individual, product, or service.
Tue, 13 Dec 2016 06:52:56 -0600The sheer utility of an umbrella makes it a preferred item for promotional activity. Rain in the UK is most unpredictable, and in other countries where it may not rain all through the year, there is the sun one needs protection from. An umbrella has also become an important accessory, that anyone who is concerned about protecting him or herself from the rain and the sun, does not mind carrying it about all day, especially if it is a stylish, vibrant umbrella, boasting the name of a well loved brand too!
Mon, 12 Dec 2016 13:21:10 -0600These days you are probably swimming in tweets, promoted Pinterest Pins, LinkedIn articles, and Facebook posts and wondering if all that social media effort is really paying off in getting and keeping loyal customers for your small business. The old adage 'half of my marketing is working I just don't know which half' is especially true in this age of multi touch conversions into leads. A client can go down so many paths these days, finding you on social media and then googling your business name only to finally pull the trigger and turn into a client through a...
Sun, 11 Dec 2016 17:02:31 -0600When entering a master franchise agreement one must pay particular attention to the section on advertising and marketing requirements. Generally speaking franchisors are interested in secure brand name recognition in the assigned master franchise territory (County, State, Country). The franchisor also understands what works best for their business model in attracting new business, and or has probably given careful consideration to how this will affect the master's franchise sales, and the over-all brand name.
Fri, 09 Dec 2016 08:32:31 -0600In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.
Thu, 08 Dec 2016 09:15:06 -0600In my role I have the privilege of speaking with corporate marketing research leaders across the country, and I've been curious about how they promote or "sell" their teams inside their companies. Every single director I've asked reports that they promote their teams in one form or another, to one degree or another, and for one reason or another. The importance of promoting internally became quite apparent quickly in each interview.
Thu, 08 Dec 2016 07:43:06 -0600I hear from business owners and entrepreneurs all the time: "I hate marketing" or "I'm no good at marketing." No wonder they struggle. Somehow, they've wrapped up marketing with some idea of smarmy, manipulative, annoying selling.
Thu, 08 Dec 2016 07:07:52 -0600The presence of mobile technology in our world is undeniable, but the sheer scope, or reach, of those devices is difficult to grasp with out some sort of quantification. Try this number on for size: Gartner estimates that 1.2 billion smartphones and tablets were bought worldwide in 2013.
Wed, 07 Dec 2016 13:11:31 -0600Logo giveaways are one of the hallmarks of the exhibitor floor at any trade show or conference. For small business owners and marketers, those giveaways can be the best way to stay in front of the potential customer or client long after the show has ended and the booth has been packed up. But there are some things you shouldn't do when it comes to logo giveaways based on experiences of a promotional product company that deals with businesses handing out items on a daily basis.
Wed, 07 Dec 2016 13:10:55 -0600People-based marketing has been called the "biggest shift in marketing since digital" by Suneet Bhatt, the chief marketing officer of LiveIntent. People-based marketing allows you to shift your marketing target away from generalized data about a group and more toward the individuals in that group so you can provide the right message at the right time to the right person to cultivate the customer relationship and encourage the buying decision. What Is People-Based Marketing?
Wed, 07 Dec 2016 13:10:07 -0600Umbrellas have been around for 3000 years and are a common sight, offering protection from the rain, snow and sunshine. It is only in recent years they have been adopted as the vehicle for promotional activity taken up by companies. Umbrellas offer protection and have been used symbolically in advertisements to convey this idea, be it health insurance or an all weather coat of paint protecting your home.
Wed, 07 Dec 2016 13:09:43 -0600Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.
Wed, 07 Dec 2016 08:43:19 -0600It's no secret that promotional items are a great way to promote and market your business. The question is... how do you choose the best promotional item? Learn more about choosing the best promotional item here.
Wed, 07 Dec 2016 07:09:15 -0600The challenge facing many new or existing nursing staffing agencies is keeping your contracts with hospitals, nursing homes or long term care facilities once you secure a contracts. A lot of time and money is spent securing contracts so the last thing you want is to lose the business you worked so hard to do to acquire.
Tue, 06 Dec 2016 13:08:13 -0600The truth is that any kind of umbrella can become a promotional umbrella when it in printed with a company logo and slogan. So many varieties of umbrellas are used for promotional purposes for brands and make some of the best items because they offer a larger surface for the messages to be imprinted as well as images. Compared to other small items that may be hard to notice, umbrellas offer better visibility for the brands as soon as they are popped open to offer needed shielding.
Tue, 06 Dec 2016 13:07:35 -0600What is promotional merchandise? They are used in marketing and marketing communication and usually contain the company logo. Items that can be used for promotional merchandise are many and imagination is the only limiting factor! Umbrellas, Tee-shirts, pens, calendars, diaries, glassware, crystal, mouse mats, the list is endless.
Tue, 06 Dec 2016 13:07:06 -0600An umbrella is evocative of many thoughts and feelings. Let us put these in words - protection, bright colors, happiness on a rainy day, bobbing umbrellas on crowded avenues, awash with rain. Beach umbrellas gaily colored, flapping in the sea breeze, offering enough shade for drowsy sunbathers