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Published: Fri, 23 Feb 2018 18:33:35 -0600


Using the Marketing Mix to Maximize Customer Returns

Wed, 21 Feb 2018 20:50:42 -0600

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results.

Let's Play The Marketing Game

Wed, 21 Feb 2018 07:07:14 -0600

Marketers, like most professionals, find their work a mental challenge - not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called "How would I do it?" Want to play?

5 Benefits of Roller Banner Displays

Wed, 21 Feb 2018 06:50:52 -0600

Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it.

Why Not Having a Marketing Strategy Is Like Driving With Your Eyes Closed

Sun, 18 Feb 2018 21:11:17 -0600

When it comes to business, one thing that has been a mainstay for successful companies is having a great marketing strategy. In fact, any business that is serious about actually staying in business would not go one day without moving forward with an effective marketing strategy as it is the foundation for how a business remains relevant.

5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Business

Fri, 16 Feb 2018 14:33:11 -0600

Bringing together robust CRM software with state-of-the-art marketing automation can be a game changer for your business, but it's just one piece of the puzzle. Learn more about the ways marketing, web development and web enhancement services will help you increase qualified leads, drive sales and grow your business.

Is Your Marketing Content Authentic and Impactful?

Thu, 15 Feb 2018 14:45:14 -0600

What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice?

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

Wed, 14 Feb 2018 10:36:57 -0600

Technology and marketing are now going hand in hand. Brands are using technology to create engaging customer experience. After studying the impact of technology on marketing, in this article I have shared some examples showcasing how different industries are using technology to deliver a better customer experience.

A Guide to Going Viral

Wed, 07 Feb 2018 11:56:20 -0600

Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms.

4 Important Trends of Content Marketing in 2018

Wed, 07 Feb 2018 11:04:44 -0600

Did you know that content marketing is evolving? What worked in 2016 didn't work in 2017. Do you assume that the trend will remain the same in 2018? This article explore four important trends that will shape content marketing in 2018.

Best Way to Promote a Business

Mon, 05 Feb 2018 13:29:18 -0600

Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune. 1. Plan your attack.

Next-Level Marketing With Business Cards

Mon, 05 Feb 2018 08:55:34 -0600

Most people are under the false impression that marketing with business cards is simply handing their cards out to anyone and everyone. Truth be told - it requires some creative thinking to be able to effectively market and acquire a bigger 'return on investment' with this marketing technique. Business card marketing, as well as the connection making and relationship building that goes with it, is more of an art and requires 'out of the box thinking' and standing out.

Vital Marketing Concepts

Fri, 02 Feb 2018 08:12:28 -0600

Effective Marketing is a cherished desire of startups, SMEs, and firms for stable market share. The effectiveness of a marketing strategy is based on insightful understanding of some vital marketing concepts such as marketing, selling, branding, advertising, and networking.

Domestic Vs International Marketing

Thu, 01 Feb 2018 10:39:13 -0600

Let's first start our conversation by asking why? Why marketing? Why HR? Why finance? Why any of those or any other fields is important for the business whether it's a startup or a huge organization.

5 Benefits Pop Up Stands Will Fetch For Your Marketing Efforts

Wed, 31 Jan 2018 20:30:34 -0600

Banner stands have lots of names to them, including pop up stands, roll up banners and pull up stands. They may look simple, but the truth is that they can impact your marketing positively and effectively for that matter. They make very good marketing tools, especially when you are looking to give customers short insight to the services or products you are offering them. At an exhibition, the pop up stands make very reliable exhibition banner stands to bring customers to your stand by sending the message across in an interesting way. Compared to other promotional channels, the stands make very affordable tools which could be why they have become very popular among business people.

10 Steps to Design a Successful Marketing Plan

Wed, 31 Jan 2018 11:56:13 -0600

Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company.

The Importance of Sports in City Marketing

Wed, 31 Jan 2018 11:55:19 -0600

Countries and cities are being promoted with a very similar way to products or services from private brands. One major difference, though, is that this promotion is being performed not only by private brands, but also by the people of that particular city or country in partnership with governmental agencies. This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents.

Do You Have a Marketing Strategy and Plan for Your Business in 2018?

Tue, 30 Jan 2018 14:58:43 -0600

A Marketing Strategy and Plan is the first and most important piece of your roadmap to success. Without this, you can't attain your business goals.

Would You Wait In Line For Nutella?

Sun, 28 Jan 2018 12:15:34 -0600

Have you done your market research on the top product in your line up? In the scope of all things marketing, today's breach comes with a lack of research and market studies. On a case by case line of study, the average product has low marketability, and yet... In a depression market, your product maybe the "Cat's Meow" that brings buyers to the lineup! What say you? Nutella line?

Don't Discount - Offer More Value

Fri, 26 Jan 2018 07:12:03 -0600

STOP discounting!!! Instead, innovate your business, so you offer more value than your competition even if that means increasing your price. When you discount your price, you lose the full value of every dollar you discount. Bundling increases the perceived value, so prospects buy more.

We've Got Some Webinar Tips for You

Wed, 24 Jan 2018 19:25:00 -0600

Webinars are a great way to deliver content (such as an online course), that is either live or recorded for an evergreen program. But, webinars are also used to deliver content for a "freebie", or lead generation piece.

5 Marketing Tips to Grow Your Startup

Wed, 24 Jan 2018 13:30:00 -0600

In every passing second, three new startups are launched worldwide. So that makes it 11000 per hour and 25,9200 per day. But out all the startup's only 10% of the startup's getting succeeded and the remaining getting failed.On that note, here are some of the marketing techniques that help you to be on the list of the 10%.

Stop Spending Money on Marketing Until You Read This

Tue, 23 Jan 2018 14:53:23 -0600

If you are finalizing your marketing plans for 2018, STOP, don't commit to spend a penny until you read this to see if you are spending your money effectively. Not seeing results from your marketing? Not sure where or how to spend your marketing budget? The key elements every small business needs to get the best return on investment from their marketing.

How to Market Your Door Company

Tue, 23 Jan 2018 08:41:48 -0600

Many people might not realise it, but door companies may find it more challenging than other types of businesses. Advertising a product to make a home liveable is tricky as we take this product for granted on a daily basis.

Is Corporate Gift Giving Important for My Business?

Mon, 22 Jan 2018 08:34:27 -0600

If you want to strengthen your relationship with your existing clients and attract new, potential ones, it's important for you to use personalized corporate gifts. These gifts play an essential role when it comes to improving the company image or brand.

Three Ways Customer Segmentation Can Save Your Marketing Budget

Mon, 22 Jan 2018 07:19:06 -0600

For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you've ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren't finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.

Fishing for Customers? Find the Right Lure

Sun, 21 Jan 2018 09:15:36 -0600

The marketer also wades into fast-moving waters, and just like the fisherman, the marketer keeps changing lures. The marketer does it by changing marketing programs, headlines, media, copy, offers, graphics, prices, stories, etc. Lures that bring success are kept and used until environmental or competitive conditions change.

This Article Can Help You to Find Additional Funding for Your Business

Fri, 19 Jan 2018 14:26:56 -0600

Whether you need more stock, new machinery to manufacture new products, increase factory or retail space or just need to increase the number of employees, gaining access to additional funding can give your business the boost it might need. But short of applying to try and win an investment on TV's The Vault, what are the key steps to successfully obtain funding? BEFORE JUMPING IN AND FILLING IN MANY APPLICATION FORMS, YOU NEED TO CONSIDER WHAT YOUR LENDER WILL NEED TO KNOW?

The Importance of Standing Out

Wed, 17 Jan 2018 14:38:26 -0600

As a college marketing student, I hear day in and day out about the importance of branding and the ability to stand out. When I think about this concept, I am either overwhelmed by the thought of trying to become noticeable in such a huge world, or I am simply uninterested because sometimes I believe that all I have to be is a good student and a hard worker to be successful. I have to admit that just about every working adult tells us students that we just need to get through school, and not worry too much about our...

Are You on Top of Your Marketing Game?

Tue, 16 Jan 2018 07:04:00 -0600

What are the things that businesses can do to remain at their best and develop their growth? This is not a straightforward question and there are different things that can work. They include the quality, the style of management, and even the business environment.

How to Influence People to Purchase Without Hard Selling

Tue, 16 Jan 2018 07:03:52 -0600

Things have really changed in the world today and we are now hyper-connected. Prospects are able to find the information needed very easily. This can be regarding services and products. As such, it is very important that people adapt to the changes. The best speakers use science and data to help salespeople to see selling differently. It is no longer about that old-fashioned selling approach. This was an enthusiastic and persuasive pitch for any service or product. Things are done differently now and this has changed business as we know it today.

Voice Overs and Your Business

Thu, 11 Jan 2018 11:06:38 -0600

Videos are one of the most important marketing tools that you can use for your business. Informative compelling voice overs are one of the most important tools for your videos. Videos are everywhere you go and because of the latest technology, you can watch them on the go as well.

New Year Sales - Should You Be Discounting Your Rates?

Wed, 10 Jan 2018 14:29:08 -0600

Now that we're past most of the holidays (there are still many faiths celebrating), we certainly have passed the biggest spending period of the year. Many of us stuck to our budgets, some well... not so much!

Learn The Importance Of Graphic Designing Services

Wed, 10 Jan 2018 10:15:58 -0600

Graphic design is a major element of today's IT world. The potential and scope of growth associated with this field are really enticing, and this is the reason why more and more people are plunging into the arena of graphic design. However, being a graphic designer or the owner of a graphic design company is not that tough; the real challenge lies in making your business grow at an impressive speed.

Keys to Be Successful in Business Marketing

Wed, 10 Jan 2018 10:09:23 -0600

A typical Business-to-business (B2B) company creates value for its customers, builds brand recognition, and communicates a unified message, targets decisions makers, supports salespeople with variety of communication tools. Business markets have shorter distribution channels and emphasize personal selling as the form of promotion and marketing communication. The business-to-consumer as a business model differs significantly from the business-to-business model. Keys to success in Business markets are value creation and customer satisfaction, social media marketing, mobile marketing, multimedia content and executive brandings for personal selling.

Why Using Branded Workwear Clothing Is Beneficial for My Business

Mon, 08 Jan 2018 08:38:38 -0600

If you want to spread the word about your brand and get it recognized by the customers, you should consider the idea of using branded workwear clothing. Make your employees wear clothing engraved with your company logo so it becomes easy for your customers to recognize what you're offering.

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Mon, 08 Jan 2018 07:44:50 -0600

Email marketing is one of the most effective marketing tools for businesses. Learn how marketing automation and CRM can help you better engage and convert new customers.

Five Signs You Need Automated Marketing

Mon, 08 Jan 2018 07:44:14 -0600

Consider using marketing automated to help you mange your leads and clients. It will allow you to work on your business rather than in it.

Here's Why Your Customer Won't Always Care If Your Product Is Better

Mon, 08 Jan 2018 07:12:51 -0600

If you think better always prevails in a high-tech environment, then here's a story about the unrivaled persuasive power of simplicity - Back when I was a young engineer in R&D, I developed a very small and cheap component for replacing a rather costly outdated one in a project I was working on. One day the head of a manufacturing line calls me up and schedules a meeting with me and a project manager who may need what I've developed for another project. We start the meeting and the project...

Why B2B Marketing Is Very Different From B2C Marketing

Mon, 08 Jan 2018 07:11:57 -0600

Most ad agencies, marketers and copywriters do B2C campaigns. In such competitive consumer markets, the most regurgitated "how to market" slogan is "Sell the Benefits. Not the Features" And that's true.

Challenges Faced in the Data Integration Process

Fri, 05 Jan 2018 08:54:30 -0600

In the process of data integration, setting up the pragmatic prospects can become a challenge. For an agency, the primary goal is to set realistic figures and analysis.

Deciding on the Design for Your Exhibition Booth

Thu, 04 Jan 2018 07:27:10 -0600

The return on your investment by spending time at an exhibition booth can be very high. However, this is only going to be the case if you have something that stands apart from the rest.

Get the Best Concept in Place for a Trade Show Display

Thu, 04 Jan 2018 07:24:00 -0600

There are some amazing trade show stand contractors out there, and they can bring your products or services to life! They can make them appealing to your target audience, and they are more likely to buy once they have stopped by your booth to get additional information.

Important Aspects to Discuss With the Designer for Your Exhibition Booth

Wed, 03 Jan 2018 15:03:42 -0600

The services of qualified exhibition booth designers can help you to have a professional and eye catching set up that people stop to look at. That is what you want when you make the exhibition circuit.

6 Lessons I Learned From Seth Godin at SmartHustle Conference

Wed, 03 Jan 2018 14:43:38 -0600

I attended Ramon Ray's SmartHustle Small Business Conference in New York City. What a day! The conference was truly inspirational on many levels. I hope you can use some or all of these takeaways in your marketing to make you stand out and be truly effective!

Small And Midsized Company Marketing And Marketing Communications - Actionable Forecasts For 2018

Tue, 02 Jan 2018 15:02:37 -0600

Many marketers are currently feeling unsure about their communications efforts. In fact, Infusionsoft's recent survey of 1,000 small business owners found that nearly two-thirds feel that they "don't know if their marketing strategies work" or "know that their strategies aren't working". Unfortunately, improving marketing and marketing communications strategy, planning and tactics will be even more difficult in 2018. My article presents actionable forecasts for small or midsized B2B, B2C and nonprofit marketers to help them profitably improve sales and ROI.

3 Follow-Ups Tips For Tennis Clubs

Tue, 02 Jan 2018 10:29:13 -0600

Hello to all you club owners out there. You know something? If you guys knew how much money you were leaving on the table with your marketing, you would shoot yourself in the foot!

Infographic Communication

Tue, 02 Jan 2018 10:07:42 -0600

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

Satisfying WIIFM for Your Target Audience

Tue, 02 Jan 2018 07:20:11 -0600

WIIFM is the concept of satisfying the needs and wants of your target audience before getting what you need for your brand and your business. In other words, it is your ability to solve the other person's problem.

What Your DNA Can Tell You About Your Business

Tue, 02 Jan 2018 07:01:54 -0600

Us humans are always obsessed with discovering our origins. As part of the Jewish nation, it's always fascinating to find out new-old connections to different ancient nations due to our long and complicated nomadic history. Biological DNA tests have become a very powerful tool in that sense - I've just read about a fascinating DNA test results showing that Jews and Samaritans have a shared male ancestor in the last 2500 years, indicating that Samaritans (like the Good Samaritan from Jesus' famous parable) are actually Jews that were left...

The Colors of Marketing

Fri, 29 Dec 2017 07:09:32 -0600

The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers.

Custom Designed USB Drives - An Excellent Promotional Tool

Wed, 27 Dec 2017 08:54:52 -0600

Using custom designed USB drives for promoting your brand is the most feasible decision you could make. There are several benefits of using USB drives as a promotional giveaway item at a trade show or an exhibition.

5 Tips to Boost the Value of Your Leveraged Sales

Fri, 22 Dec 2017 09:59:01 -0600

The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one.

10 Tips About How To Successfully Write Your First Business Book

Wed, 20 Dec 2017 08:12:34 -0600

This article provide relevant tips to start writing your first business book. It is written in a clear and simple manner.

The Truth About How Little Your Sales Copy Affects the Success of Your Sales

Wed, 20 Dec 2017 07:08:54 -0600

If you're biting your nails with anxiety every time you hire a copywriter to write your upcoming promotion, then this may just be the most important article you'll ever read. One of my most popular articles on is about how to make your online business better by using direct mail (YES - people still read those!).

2017 Review: Content & Social Media Marketing Insights

Tue, 19 Dec 2017 14:59:46 -0600

How was your 2017 as far as marketing and branding? Do you have your strategy ready for 2018? When was the last time you looked at your website content and branding position? What have you done in social media channels? Have you done your research into how your clients view you ad your business? I hope you enjoy the article with a few insights into how to make 2018 a banner year for you and your business.

Getting Your Business Ready NOW for Holiday Shopping

Tue, 19 Dec 2017 14:58:52 -0600

Are you taking advantage of the Holiday season, for not only sales but also lead generation? If you had a sale on your website, how were conversions? Have you implemented a re-targeting campaign for those who may have abandoned their cart? It is not too late for this year or the ability to cross over into marketing for the upcoming months. Get engaged into your marketing now while traffic on the internet is at its peak.

Planned Obsolescence: Necessity for Society or Merely a Business Tactic?

Tue, 19 Dec 2017 10:47:23 -0600

Do we really need a new iPhone launching every year? Do we really need a latest version of Play Station or X-box? Does it merely makes the companies rich or it also helps the society?

5 Advantages of Using Customized Coffee Mugs

Mon, 18 Dec 2017 20:03:03 -0600

If you are a marketer and you have been looking for an easy way of promoting your brand and services, we suggest that you give a go to customized coffee mugs. Whether it's a bank, farm or an office, these mugs can be seen everywhere, especially in the developed countries. In this article, we are going to talk about 5 advantages of promotional customized coffee mugs. Once you have read about these advantages, you will make this strategy part of your business. Read on to know more.

The Beginner's Guide To Audience Definition

Mon, 18 Dec 2017 07:22:07 -0600

So, you've decided to wade into the murky waters of the business world. As you've slowly set yourself up for providing your product or service, you've been bombarded with a number of words & acronyms that have confused you, with one of the more confusing being the idea of audience definition.

Marketing Communications: There's No Reason To Be Crass

Thu, 14 Dec 2017 07:48:08 -0600

Although society's bar for what's appropriate seems to drop lower every year, companies should avoid falling into the trap of using vulgar language and crass phrases. This article offers practical guidance.

10 Ways to Keep Users Engaged With Your Mobile Application

Wed, 13 Dec 2017 13:32:04 -0600

It is a fact that there are some hundreds of mobile applications in each category, where to keep your users hooked is a challenge. Let us look at some effective ways to keep users engaged to your mobile app.

How To Create a User-Centric App That Has Potential to Capture a Greater Audience

Wed, 13 Dec 2017 07:21:14 -0600

This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities.

Is Your Business Ready For Mobile Marketing?

Tue, 12 Dec 2017 07:36:02 -0600

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.

The 10 Most ANNOYING Marketing Buzzwords

Mon, 11 Dec 2017 14:53:17 -0600

As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?!

The Case Against Meditation - Why It's Getting You Stuck

Sun, 10 Dec 2017 07:17:32 -0600

I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap!

Reach the Most Customers: Necessary Media Formats for Your Marketing Literature

Fri, 08 Dec 2017 14:39:13 -0600

To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers.

Trump Swears His Daily "Happy" Drug Is Legal

Thu, 07 Dec 2017 21:03:43 -0600

According to, Trump gets 2 "happiness pills" a day: "The President routinely goes off on Twitter about how unfair the negative "fake news" coverage he receives is, so the White House communications team have come up with a way to try and appease his anger by showing him more friendly coverage. Including photos of him looking "powerful" Vice News claims the sensitive Commander-in-Chief gets one folder delivered at 9:30 am and another at 4:30 am with around 20 to 25 pages of favorable news in each" Now, I don't know what your...

Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018

Thu, 07 Dec 2017 15:10:49 -0600

I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time.

5 Business Marketing Trends You Need for 2018

Thu, 07 Dec 2017 15:08:47 -0600

We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold.

Is Your Sales Team Inbound-Ready?

Wed, 06 Dec 2017 11:55:29 -0600

Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don't have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to...

Here's An Easy Way To Increase Your Sales

Mon, 04 Dec 2017 14:59:24 -0600

Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.

How Valuable Content Keep You Above Competitors

Mon, 04 Dec 2017 13:24:38 -0600

Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you.

Your Market Doesn't Want To Read Another Hyped-Up Headline

Mon, 04 Dec 2017 06:58:56 -0600

Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.

Mind Your Marketing Manners

Sun, 03 Dec 2017 20:29:05 -0600

What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.

Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us

Sun, 03 Dec 2017 20:28:43 -0600

The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.

Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyers

Sat, 02 Dec 2017 10:50:01 -0600

One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine's boyfriend at the time (George does a hilarious candy bar lineup, but I'll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she's trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there's no way that's possible and that: "breaking up is like trying to tip a soft drink machine over - you can't do it with...

Nurturing Techniques To Raise Your B2B Lead Conversion Rates

Wed, 29 Nov 2017 13:18:59 -0600

The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.

Trump's Sneaky Little Marketing Tricks

Wed, 29 Nov 2017 07:09:06 -0600

Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around.

Best Customer Profiling Can Make - Or Break - Your Business

Sun, 26 Nov 2017 09:20:51 -0600

Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.

Why You Should Never Ask Your Market What They Want To Buy

Sun, 26 Nov 2017 09:12:40 -0600

If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don't really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going...

Let Your Business Benefit From Clever Marketing Methods

Sat, 25 Nov 2017 08:55:06 -0600

There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers.

An Effective Way of Marketing Your Business

Sat, 25 Nov 2017 08:55:03 -0600

In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do.

Why Copycating Successful Sales Promotions Will Kill Your Business

Fri, 24 Nov 2017 08:09:00 -0600

Yeah, I know what you're thinking, but I'm not talking about any legal issues here, I have no clue about that. What this is all about is - If you or your marketer/copywriter is looking at current (or past) successful promotions and copying them "as is" and simply replacing the product and company names, then there's a good chance that your promotion is destined to bomb, regardless of the success of the original ad it was copied from, and this article will explain why - While watching the "Batman: The...

Our Top 5 Signs That It's Time To Start Delegating

Wed, 22 Nov 2017 22:01:40 -0600

I can't believe it's November! The holiday season is already upon us again - where did 2017 go?

Let's Talk Marketing Strategy

Wed, 22 Nov 2017 15:47:21 -0600

You're a new non-profit and wondering how you'll come up with money to support your cause, right? You've heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul? Let's start with a few pieces of common misinformation: Grants are sustainable.

George Costanza's School Of Marketing

Tue, 21 Nov 2017 07:15:39 -0600

George Costanza's Shockingly Effective Marketing Tactic. This selling tactic has been successfully used by some of the greatest direct response marketers and copywriters.

Here's Some Great Marketing Advice I Got From The World's Most Feared Negotiator

Tue, 21 Nov 2017 07:14:13 -0600

Many businessmen believe facts and figures are what drive sales. Jim Camp, considered the world's most feared negotiator, claims that vision drives decision. In this article, you'll understand why that's true for any type of marketing message and sales transaction, regardless of your niche or services

This Article Reveals The No.1 Reason Why People Buy

Tue, 21 Nov 2017 07:13:25 -0600

One of the most famous (and successful) direct response marketer asked his protege why people buy - wanna know the answer? Hint - It's NOT self-interest... In fact - I'm using it on you right now...

What Are the Best Ways to Market iPhone Apps?

Mon, 20 Nov 2017 07:26:53 -0600

This article is going to highlight a few persuasive ways to market your iPhone applications successfully in today's vying business market. In today's tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses.

How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement

Fri, 17 Nov 2017 07:20:18 -0600

This article recounts the proven ways to embellish an app and get it all geared up for the festive and holiday seasons. Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash.

Top Influencer Marketing Strategies for the Social Business

Thu, 16 Nov 2017 08:52:27 -0600

Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world.

Attractive Slogans and Taglines for Your Business

Mon, 13 Nov 2017 15:29:56 -0600

When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans and taglines. Slogan versus tagline The first thing that you should understand is that a slogan and a tagline are not interchangeable. They are not one and the same.

Getting Started With Automation - Who's Your Automation Champion?

Wed, 08 Nov 2017 15:10:49 -0600

We started talking last week about automation of tasks. At first glance, it seems like a daunting task.

The Evolution of Influencer Marketing

Wed, 08 Nov 2017 08:57:40 -0600

Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today's marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by "Influencers" we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.

The 6 Things You Got Wrong About Teenagers

Tue, 07 Nov 2017 09:13:01 -0600

Just when you thought you understood teenagers, this year's YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Here's a taster of where marketeers have been going wrong...

3 Surefire Ways to Boost Popularity of Your App Post Launch

Tue, 07 Nov 2017 07:18:03 -0600

This article helps you to fine-tune your knowledge about the tricks and tips to deploy for increasing popularity of your mobile app and maximize the number of downloads. Android phones presently secure the top rank in terms of smartphone operating systems which, enjoys the biggest chunk of the mobile market.

Content Marketing: What Content Marketers Need To Do And What Not To Do

Mon, 06 Nov 2017 14:09:01 -0600

As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or, even avoid failure with it? In this article, we look at some do's and don'ts of content marketing, based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review.

Simple Steps to GDPR Compliance

Mon, 06 Nov 2017 10:48:23 -0600

Preparing your business for GDPR implementation in May 2018? Here's what you should know, along with simple steps to help ensure compliance.

Marketing Ideas for the Playful Company

Mon, 06 Nov 2017 08:46:04 -0600

Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don't like to see the company just marketing and mentioning what they do.

How To Ensure That Your On-Demand App Can Grab the Attention of Millennials

Mon, 06 Nov 2017 07:04:11 -0600

The article highlights the key tricks to make sure that a mobile app is efficient enough in nailing the attention of millennial in the digital era. Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there.