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Digital advertising and marketing: only the best ideas worldwide, since 2003



Updated: 2016-11-16T22:31:57Z

 



When in Rome …

2016-11-16T22:31:57Z

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What’s the best thing about traveling to Rome? You will be in Rome, obviously! What’s the worst thing about going to Rome? You are going to see all the same landmarks that everyone else sees. In this age of hyper-personalization, … Continue reading

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What’s the best thing about traveling to Rome? You will be in Rome, obviously! What’s the worst thing about going to Rome? You are going to see all the same landmarks that everyone else sees. In this age of hyper-personalization, obsession with uniqueness and the clout of individual taste, it seems dismal that our trips still revolve around the same path beaten via Foursquare ratings, travel guides, the top ten lists and influencer advice. Why shouldn’t you have your own personal, unique itinerary, made based on what you feel like in the moment? Well, now you can. RomeSpotter is the new service created by Roman insiders for those who want to become that. Launched couple of weeks ago, Rome Spotter campaign makes sure to get to know you: a few questions later, your itinerary is ready – and so is the team behind RomeSpotter to show you the best their city has to offer. They just keep piling the good ideas on, from the moment you land at Fiumicino to the moment you wave Rome goodbye. What’s the best thing about traveling to Rome? Using RomeSpotter.

Book your Roman Holiday here.




Beer and popcorn, anyone?

2016-08-17T19:31:00Z

Lav beer, a local Serbian brew produced and bottled by Carlsberg, wanted everyone to know that it doesn’t feature corn in its beverage anymore. Corn apparently cheapens the beer, and Lav was proud to announce that its products are now … Continue reading

Lav beer, a local Serbian brew produced and bottled by Carlsberg, wanted everyone to know that it doesn’t feature corn in its beverage anymore. Corn apparently cheapens the beer, and Lav was proud to announce that its products are now made out of only premium ingredients like barley, hops, water and yeast. To excite Lav’s customers about this new development, advertising agency McCann Belgrade steered clear of traditional advertising. They literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events. Simple, smart and yummy. Follow me @andjelicaaa



IKEA + HAY – teaser film for a design collaboration

2016-07-07T10:27:08Z

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I was involved in this project so I’m not going to judge it – I will simply say that we are quite proud of it. The aim of this film is to tease about the upcoming collaboration between IKEA and … Continue reading

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I was involved in this project so I’m not going to judge it – I will simply say that we are quite proud of it. The aim of this film is to tease about the upcoming collaboration between IKEA and Danish furniture designer HAY. We had to deal with two challenges; we couldn’t show any products as they are not yet ready and the style and approach has to be in line with both brands. After talking to the designers we chose to focus on the fascination of the raw materials that we felt was very strong.

The creative collaboration of Kuhl & Solvstrom, Barkas and Nikextension has been working intensively with global creative projects for IKEA for almost two years. Until now, ALL projects has been confidential and therefore not known to anyone outside IKEA. This is the very first public project.

CREDITS Client: IKEA Agency: Nikextension Production Company: Kuhl & Solvstrom Creative Director: Nikolaj Fremming (Nikextension) Concept: Mike Wittrup (Barkas), Nikolaj Fremming (Nikextension), Morten Kühl Christensen Art Direction: Barkas, Mike Wittrup, Morten Kühl Christensen Design & Animation: Morten Kühl Christensen Houdini FX: Morten Kühl Christensen Sound Design: Kong Malthe, Jakob Littauer

Follow me @thenikcreative




KFC: Zinger Fish With Bite

2016-05-19T09:06:27Z

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So KFC in Australia, via Ogilvy Sydney, has launched a new line. Zinger Fish. The launch print/outdoor ads use creatures of the sea that love to feast on fish – but these fish come with a firey burn.

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So KFC in Australia, via Ogilvy Sydney, has launched a new line. Zinger Fish. The launch print/outdoor ads use creatures of the sea that love to feast on fish – but these fish come with a firey burn.




Innovation or Fail?

2016-05-14T12:38:59Z

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Innovation in advertising is great. Innovation in advertising sometimes shits me to tears. It’s awards season and every agency and their dog has rolled out ‘new’ ideas using technology that we simply do NOT need. They create amazing case study … Continue reading

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Innovation in advertising is great. Innovation in advertising sometimes shits me to tears. It’s awards season and every agency and their dog has rolled out ‘new’ ideas using technology that we simply do NOT need. They create amazing case study video’s that tell you why it’s a MUST to have these things. You decide from a few selected below. Are these useful or just a waste of time and money? Know of any others? Samsung Galaxy Surfboard Well the entire reason for getting out the back, reading the waves and relaxing is to get away from everything that is on land, not to get constant messages that disrupt your precious moment in the surf. Imagine you are in your zone and you get a message “Get home NOW – the baby needs a change” on the nose of your board? Ruin the moment? Yep.

Miss-U-Mat As if you already don’t have enough anxiety at work without getting constant posts from your lonely pet. Geez. Who needs that?

Peggy – A smart clothes peg (seriously) As Engadget says ‘It’s a bit of a PR stunt. Most of this information could be obtained with a decent weather app. Otherwise, you can do what homeowners have been doing for, well, centuries, and keep one eye on the sky when your washing is hanging outside.’

Of course there are many others… let us know what one’s you are wary of.




Smoking Shortens Your Penis via Grey Poland

2016-05-09T12:05:05Z

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MTV S.S.Y.P – the world’s shortest condoms brand. Smoking Shortens Your Penis, so says Grey Poland. Warsaw Shore, a show on local TV says that drinking and smoking all night long leads to a smaller dick. Oh dear!! So they … Continue reading

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MTV S.S.Y.P – the world’s shortest condoms brand. Smoking Shortens Your Penis, so says Grey Poland. Warsaw Shore, a show on local TV says that drinking and smoking all night long leads to a smaller dick. Oh dear!! So they set about making condoms the size of tiny todgers Funny take on the serious anti-smoking message. Stop smoking people or face the concequences. Ha.




Powerful Domestic Violence Awareness From BBDO Russia

2016-05-06T11:22:25Z

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Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, … Continue reading

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Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”. From the experience of “Family Matters” psychological aid center, domestic violence victims are rarely capable of solving their problems by themselves. As a rule, they justify their tormenters or prefer to keep it secret. Thus, it is extremely important to change public opinion and tell people how to behave having spotted signs of domestic violence.

Case video:

Credits: BBDO Russia Group Nikolay Megvelidze — Chief Creative Director Alexey Starodubov — Deputy Creative Director Kirill Tsytkin — Copywriter Sofya Nadezhina — Art Director Boris Anisonyn — TV Production Director Valery Gorokhov — Senior Producer Boris Sorokin — Business Development Manager Maxim Popov — Post Production




3 Words For Paris

2016-05-04T11:21:12Z

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3 Words For Paris is an interactive video experiment. Create your own unique movie through the generator plugged into a database of thousands of sequences referenced by single words. Worth a play around.

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3 Words For Paris is an interactive video experiment. Create your own unique movie through the generator plugged into a database of thousands of sequences referenced by single words. Worth a play around.




Do it for Denmark – Do it for Mom

2015-09-30T09:37:13Z

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Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels: “We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child … Continue reading

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Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels: “We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild.” The execution and timing of the film piece is also exceptional. This is one of the project that I would have loved to be a part of.

Follow me @thenikcreative




A billboard that checks your emotions

2015-08-10T08:52:32Z

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M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!! The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions … Continue reading

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M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!! The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their mood.

“A genetic algorithm tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

“Genes (or ads) which fail to trigger an engagement will be ‘killed off’, whereas those which prompt an engaged reaction will be reproduced in future executions, leading to a Darwinian approach to advertising whereby only the strongest creative executions survive. Not only that, but a small amount of these genes will mutate at random, meaning that the next generation has a chance to naturally improve over time.”

Agency: M&C UK Via: B&T Australia