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Last Build Date: Thu, 27 Apr 2017 19:26:59 +0000

 



Google Assistant SDK Announced

Thu, 27 Apr 2017 19:26:59 +0000

Google today announced the release of the Google Assistant SDK. The SDK will allow developers to include Google Assistant interactions in their hardware prototypes. The Google Developers Blog says, “The Google Assistant SDK includes a gRPC API, a Python open ... Read More

The post Google Assistant SDK Announced appeared first on WebProNews.




Millennials and Affluent Prefer Mobile for Brand Connection After Purchase

Wed, 26 Apr 2017 14:02:25 +0000

Registria has released results from a new study which found that younger and more affluent consumers would prefer to connect with brands through their mobile device, over email and paper literature, immediately after purchasing a new product. According to the ... Read More

The post Millennials and Affluent Prefer Mobile for Brand Connection After Purchase appeared first on WebProNews.




Microsoft and LinkedIn Ready to Challenge Salesforce CRM

Tue, 25 Apr 2017 16:03:55 +0000

Since Microsoft's $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic's bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya ... Read More

The post Microsoft and LinkedIn Ready to Challenge Salesforce CRM appeared first on WebProNews.




Instagram Influencer Marketing Expected to Double in Two Years

Mon, 24 Apr 2017 14:28:35 +0000

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market ... Read More

The post Instagram Influencer Marketing Expected to Double in Two Years appeared first on WebProNews.




Shopify Sees Future of eCommerce in Retail

Fri, 21 Apr 2017 14:54:03 +0000

"Retail is not the same. Shopify is enabling merchants to do everything, from anywhere." - Lynsey Thorton, Shopify Director of User Experience Design at Unite 2017 Conference Shopify's newest product announcement by Satish Kanwar, VP of Product, can be described ... Read More

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Google Spanks Symantec for Mis-issuing 30,000 EV Certificates

Fri, 24 Mar 2017 15:38:10 +0000

Google has announced a plan to punish Symantec by gradually distrusting its SSL certificates. The move comes after Google says it caught Symantec issuing more than 30,000 “improper” Extended Validation (EV) certificates. Symantec issues more than 30% of the web’s ... Read More

The post Google Spanks Symantec for Mis-issuing 30,000 EV Certificates appeared first on WebProNews.




Adobe Tapping Experience to Empower Enterprise Marketers

Thu, 23 Mar 2017 15:54:05 +0000

With the inspirational mantra "Make Experience Your Business" and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. "At Adobe, we make digital ... Read More

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eBay CEO: We're Seeing The End of Retail As We Know It

Wed, 22 Mar 2017 14:08:09 +0000

UPDATE: After years of huge losses and store closings, Sears warned investors that it has "substantial doubt" it will stay in business. Sears also owns Kmart. As noted here recently, the well-established retail giants have seen significant loses the past ... Read More

The post eBay CEO: We're Seeing The End of Retail As We Know It appeared first on WebProNews.




Nearly Half of All Digital Ad Spend in 2017 Goes to Google, Facebook

Tue, 21 Mar 2017 16:46:40 +0000

Advertisers' spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to ... Read More

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Google Expanding Close Variant Matching to Relief of Advertisers

Mon, 20 Mar 2017 15:20:40 +0000

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries "winter jacket" and "jacket ... Read More

The post Google Expanding Close Variant Matching to Relief of Advertisers appeared first on WebProNews.




Google’s St Patrick’s Day Doodle has Star Wars Connection

Fri, 17 Mar 2017 15:24:35 +0000

May the road rise up to meet you…and may the force be with you. Friday’s Google doodle may look familiar to Star Wars Fans. The St Patrick’s Day doodle show’s two shamrocks high fiving on a small island. The island ... Read More

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