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Last Build Date: Thu, 23 Mar 2017 15:54:05 +0000

 



Adobe Tapping Experience to Empower Enterprise Marketers

Thu, 23 Mar 2017 15:54:05 +0000

With the inspirational mantra "Make Experience Your Business" and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. "At Adobe, we make digital ... Read More

The post Adobe Tapping Experience to Empower Enterprise Marketers appeared first on WebProNews.




eBay CEO: We're Seeing The End of Retail As We Know It

Wed, 22 Mar 2017 14:08:09 +0000

UPDATE: After years of huge losses and store closings, Sears warned investors that it has "substantial doubt" it will stay in business. Sears also owns Kmart. As noted here recently, the well-established retail giants have seen significant loses the past ... Read More

The post eBay CEO: We're Seeing The End of Retail As We Know It appeared first on WebProNews.




Nearly Half of All Digital Ad Spend in 2017 Goes to Google, Facebook

Tue, 21 Mar 2017 16:46:40 +0000

Advertisers' spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets. Almost half of that money will go to ... Read More

The post Nearly Half of All Digital Ad Spend in 2017 Goes to Google, Facebook appeared first on WebProNews.




Google Expanding Close Variant Matching to Relief of Advertisers

Mon, 20 Mar 2017 15:20:40 +0000

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries "winter jacket" and "jacket ... Read More

The post Google Expanding Close Variant Matching to Relief of Advertisers appeared first on WebProNews.




Google’s St Patrick’s Day Doodle has Star Wars Connection

Fri, 17 Mar 2017 15:24:35 +0000

May the road rise up to meet you…and may the force be with you. Friday’s Google doodle may look familiar to Star Wars Fans. The St Patrick’s Day doodle show’s two shamrocks high fiving on a small island. The island ... Read More

The post Google’s St Patrick’s Day Doodle has Star Wars Connection appeared first on WebProNews.




Using Cloud Analytics for a Winning March Madness Bracket

Thu, 16 Mar 2017 12:16:42 +0000

Welcome to the first of two days of low workforce production and nail biting moments that lead into 3 glorious weeks March Madness. The first round of 2017 NCAA Division I Men's Basketball Tournament tips off today and it should ... Read More

The post Using Cloud Analytics for a Winning March Madness Bracket appeared first on WebProNews.




Advertisers Less Excited About Snapchat

Wed, 15 Mar 2017 14:55:40 +0000

On the heels of Snapchat's historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and ... Read More

The post Advertisers Less Excited About Snapchat appeared first on WebProNews.




Using Brand Ads in Unexpected Ways Drove Higher Installs for Lyft

Tue, 14 Mar 2017 16:14:07 +0000

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of ... Read More

The post Using Brand Ads in Unexpected Ways Drove Higher Installs for Lyft appeared first on WebProNews.




Best Digital Marketers in E-Commerce Announced

Mon, 13 Mar 2017 16:17:17 +0000

Internet Retailer's recent report series The Best Digital Marketers in E-Commerce confirms what most industry experts see as a 2017 priority, truly understanding today's customers and, in turn, successfully driving consumers to buy across multiple marketing channels. From looking at ... Read More

The post Best Digital Marketers in E-Commerce Announced appeared first on WebProNews.




Real Time Personalization Tripled Retailer's Email Revenue

Fri, 10 Mar 2017 15:39:58 +0000

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and ... Read More

The post Real Time Personalization Tripled Retailer's Email Revenue appeared first on WebProNews.




Changes in AdWords Click to Call

Thu, 09 Mar 2017 16:08:06 +0000

In an announcement on their blog, Google outlined three new changes to their click-to call ads. The updates aim to streamline ad creation, improve ad quality and call performance measurement. Account-level call extensions will start rolling out this week. These ... Read More

The post Changes in AdWords Click to Call appeared first on WebProNews.




Small Businesses Better Reconsider Social Media

Wed, 08 Mar 2017 15:48:43 +0000

B2B research and reviews firm Clutch has released some interesting data-driven findings from their Social Media for Small Business: 2017 Survey. The firm surveyed 350 small business owners/managers across the United States to determine digital marketing habits and goals for ... Read More

The post Small Businesses Better Reconsider Social Media appeared first on WebProNews.




Einstein and Watson Team Up

Tue, 07 Mar 2017 15:44:37 +0000

IBM and Salesforce announced a strategic partnership on Monday that brings insights from IBM’s Watson AI into Salesforce Intelligent Customer Success Platform. Integrating IBM Watson APIs will add a new level of AI to Salesforce’s Einstein to offer more insights ... Read More

The post Einstein and Watson Team Up appeared first on WebProNews.




eCommerce Has Just Conquered Another Retail Giant

Mon, 06 Mar 2017 20:08:03 +0000

Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it's retail locations (88 ... Read More

The post eCommerce Has Just Conquered Another Retail Giant appeared first on WebProNews.




Brand New Leaked Photos of Upcoming Samsung Galaxy S8

Mon, 06 Mar 2017 15:39:36 +0000

In what is expected to be the one of several more leaked reveals in the coming days, hot new photos of the Samsung Galaxy 8 were posted a few hours ago that clearly show the device at almost every angle. ... Read More

The post Brand New Leaked Photos of Upcoming Samsung Galaxy S8 appeared first on WebProNews.




One Small Typo Lead To Amazon's Big Mishap

Fri, 03 Mar 2017 16:01:03 +0000

In a follow up to Tuesday's significant disruption of Amazon Web Services (AWS), the company announced yesterday that the reason for the mishap was due to human-error...a typo to be exact. "The Amazon Simple Storage Service (S3) team was debugging ... Read More

The post One Small Typo Lead To Amazon's Big Mishap appeared first on WebProNews.




Cool Drone Tech May be the Future for Snap

Thu, 02 Mar 2017 16:30:59 +0000

Snap has been working on a camera drone the New York Times reported this week. The news fits with Snap’s plans to move into the hardware space which began with the last year's unveiling of their Spectacles sunglasses that record ... Read More

The post Cool Drone Tech May be the Future for Snap appeared first on WebProNews.




Amazon's Internet Disruption Was Not What You Think

Wed, 01 Mar 2017 18:47:28 +0000

As most all our readers probably know by now, Amazon Web Services (AWS) went down yesterday for nearly four hours resulting in significant disruption across the internet. Thousands of websites were affected, to various degrees, including the properties that are ... Read More

The post Amazon's Internet Disruption Was Not What You Think appeared first on WebProNews.




YouTube Tops 1 Billion Hours of Video a Day

Tue, 28 Feb 2017 17:15:41 +0000

Albert Einstein once stated " For every one billion particles of antimatter there were one billion and one particles of matter. And when the mutual annihilation was complete, one billionth remained – and that’s our present universe.” This is his ... Read More

The post YouTube Tops 1 Billion Hours of Video a Day appeared first on WebProNews.




B2B Marketers, What You're Asking for is Bad Form

Mon, 27 Feb 2017 13:16:16 +0000

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and ... Read More

The post B2B Marketers, What You're Asking for is Bad Form appeared first on WebProNews.




Google Site Search Being Phased Out

Fri, 24 Feb 2017 15:24:45 +0000

Google Site Search is being discontinued according to multiple reports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April ... Read More

The post Google Site Search Being Phased Out appeared first on WebProNews.




The Cognitive Era is the Next Societal Revolution That Will Change the World

Tue, 21 Feb 2017 20:27:50 +0000

"The transformational nature of artificial intelligence requires new metrics of success for our profession," says Guru Banavar who is responsible for advancing the next generation of cognitive technologies and solutions with IBM's global scientific ecosystem including academia, government agencies and ... Read More

The post The Cognitive Era is the Next Societal Revolution That Will Change the World appeared first on WebProNews.




Over 1 Billion YouTube Videos Now Have Captions

Mon, 20 Feb 2017 18:38:28 +0000

"I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else," said Liat Kaver, a YouTube Product ... Read More

The post Over 1 Billion YouTube Videos Now Have Captions appeared first on WebProNews.




Google Adds Fun Animal Facts to Search

Mon, 20 Feb 2017 17:37:09 +0000

By simply adding the words "fun facts" to a search involving a living creature Google will try to provide an interesting tidbit. For example, if you search for "Cat fun facts" a new Google box will appear at the top ... Read More

The post Google Adds Fun Animal Facts to Search appeared first on WebProNews.




Restaurants Creating Crave on Instagram

Fri, 17 Feb 2017 11:45:09 +0000

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of ... Read More

The post Restaurants Creating Crave on Instagram appeared first on WebProNews.




Apple Publishes First AI Research Paper on Using Adversarial Training to Improve Realism of Synthetic Imagery

Mon, 13 Feb 2017 15:04:43 +0000

Earlier this month Apple pledged to start publicly releasing its research on artificial intelligence. During the holiday week, Apple has released its first AI research paper detailing how its engineers and computer scientists used adversarial training to improve the typically ... Read More

The post Apple Publishes First AI Research Paper on Using Adversarial Training to Improve Realism of Synthetic Imagery appeared first on WebProNews.




Facebook Adds Community Help to Safety Check

Wed, 08 Feb 2017 17:48:45 +0000

Facebook announced today a new feature for it's Safety Check called Community Help, which makes it easier for people to find and offer help to others needing food, housing or transportation during or after a regional crisis such as an ... Read More

The post Facebook Adds Community Help to Safety Check appeared first on WebProNews.




IBM Watson Brings AI to H&R Block Tax Preparation

Mon, 06 Feb 2017 16:31:00 +0000

IBM announced a partnership with H&R block to use their artificial intelligent platform IBM Watson to radically improve tax preparation. "Introducing the biggest advancement in tax preparation technology," exclaimed IBM in an announcement video. "Say hello to the partnership between ... Read More

The post IBM Watson Brings AI to H&R Block Tax Preparation appeared first on WebProNews.




Fired From Bakery Job, Alonzo Lerone Resets His Life as a Successful YouTube Creator

Fri, 03 Feb 2017 18:02:52 +0000

This is a story of inspiration for all of you wannabe YouTube creators who are afraid to follow your dreams. Alonzo Lerone was working in a bakery, posting some videos on YouTube, but not really believing that he could make ... Read More

The post Fired From Bakery Job, Alonzo Lerone Resets His Life as a Successful YouTube Creator appeared first on WebProNews.




Google Removed 1.7 Billion Bad Ads in 2016

Thu, 02 Feb 2017 10:02:09 +0000

Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion "bad" ads. Why take down so many ads? "Ultimately, bad ads pose a threat to users, Google’s ... Read More

The post Google Removed 1.7 Billion Bad Ads in 2016 appeared first on WebProNews.