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Advertising Age - Latest News



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Watch the Newest Ads on TV From Apple Music, Dodge, Lexus and More

Fri, 22 Sep 2017 15:45:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple Music serves up another one of its artist-discovery spotsthis one encouraging you to use its streaming service to listen to singer-songwriter Billie Eilish. Dodge presents another in its series of ads that grew out of its co-promotion relationship with the "Fast & Furious" film franchise; Vin Diesel's on hand to declare that "winning is winning," whether you win by an inch or a mile. And Lexus shows off its safety features in a CGI-animated landscape in which objects, including cars and roadways, turn entirely transparent.

Continue reading at AdAge.com




See the U.K.'s First TV Commercial, in Case You Missed It 67 Years Ago Today

Fri, 22 Sep 2017 14:27:00 -0400

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One role of social media is to resurface old ads, so today is the 67th anniversary of the first TV commercial to air in the U.K., created by Y&R London for Gibbs SR toothpaste. The 68-second spot has everything: To convey tingling freshness, the product is encased in a block of ice in a rushing stream. Cut to a 1950s woman brushing her teeth. Then the science, with a graph to show tooth decay, followed by a picture of a bottle of a lethal-looking chemical labeled sodium ricinoleate (the SR in Gibbs SR).

The U.K.'s Advertising Standards Authority, better known for issuing statements every Wednesday with its rulings on ads consumers have complained about, tweeted the spot today.

Sodium ricinoleate fans can still buy the toothpaste, now owned by Unilever and sold, except in North America, under the name Mentadent SR. According to Unilever, which posted the ad on YouTube, competition was fierce for the first TV spot: "The commercial was the winner in a lottery against 23 other advertisements, including those for Guinness, Surf, National Benzole, Brown & Polson custard and Summer County margarine."

Continue reading at AdAge.com




Megyn Kelly's Wake-Up Call

Fri, 22 Sep 2017 14:23:32 -0400

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In the year since battling with then-presidential candidate Donald Trump, who attacked her over the questions she asked during a Republican debate hosted by Fox News, Megyn Kelly's work life has become far sunnier.

She threw the first pitch at a Durham Bulls game, sang John Denver during a family camping trip and danced with Derek Hough of "Dancing With the Stars" fame, all for lighthearted pieces on NBC's "Today," where her new 9 a.m. hosting gig starts Sept. 25. It wasn't the Kelly viewers know from Fox News, but she says politics was never her obsession.

"My separation from it, I think, worked professionally," she says. "It's also the thing that made it unsustainable for me, because you have to have deep passion."

Continue reading at AdAge.com




Nearly Half of Millennials and Gen Xers Don't Watch Any Traditional TV: Study

Fri, 22 Sep 2017 12:00:00 -0400

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Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science.

Instead, this 47% is consuming TV content and video on streaming platforms that didn't exist as recently as the series premiere of CBS's "NCIS." That doesn't mean they aren't watching TV content or even that they aren't seeing ads. They're just consuming it in places where ad models vary, audiences are fragmented and measurement is harder.

"It's pretty scary," says Hearts & Science CEO Scott Hagedorn, referring to the group as "unreachable" by marketers. "We are not reaching young audiences effectively, just over-indexing on older viewers on TV."

Continue reading at AdAge.com




Agency Brief: Snoop Dogg, Bye to 'Diddy' Combs, and Canada Dry

Fri, 22 Sep 2017 11:46:00 -0400

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Happy first day of fall! It's that time of year again, or will be soon: scarves, boots, pumpkins, crunchy leaves. But before all that, enjoy an (unseasonably) warm weekend as we head into New York Advertising Week on Monday.

Now, onto this week's agency news.

Snoop in the house

Continue reading at AdAge.com




'Stop the Drilling!' Colbert's Meltdown Is Even Worse Than Lawrence O'Donnell's

Fri, 22 Sep 2017 11:20:00 -0400

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In the wake of the leak of video showing MSNBC anchor Lawrence O'Donnell having a meltdown and blasting his staff on breaks during taping, Stephen Colbert declared on "The Late Show" last night that "As a broadcaster, I sincerely feel for Lawrence O'Donnell. Hosting a television show is extremely stressful." In fact, Colbert confessed that he had a meltdown of his own recently and that "In solidarity, and just to get ahead of the story before it breaks, I'm releasing my own tape." Eerily enough, in his tape, Colbert repeatedly shouts a tool-related demand that echoes O'Donnell's indelible meltdown catchphrase, "Stop the hammering!"

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com




Alma DDB Will Help MillerCoors Enter Mexican Import Market

Fri, 22 Sep 2017 10:15:00 -0400

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MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative.

While Heineken barely spent behind the small brand, MillerCoors is expected to give the brew significant marketing support. The reason is that Sol represents MillerCoors entry into the hot-selling Mexican import category. Heineken prioritized its two larger Mexican brews, Dos Equis and Tecate.

MillerCoors earlier this summer said it had struck a deal to assume distributing, marketing and selling rights on Sol for a 10-year period, effective Oct. 1. Sol's official launch under MillerCoors is planned for March.

Continue reading at AdAge.com




Facebook's Russian Ads Scandal? Trump Says It's a 'Hoax'

Fri, 22 Sep 2017 10:10:00 -0400

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Trump also, by the way, used Twitter to amplify a message from Twitter itself. This morning he retweeted an @TwitterData tweet from Wednesday that apparently was only brought to his attention today:

One world leader conspicuously missing from that list? Mark Zuckerberg, the hoax-believing president of Facebookistan, who is way less popular than Donald Trump. Sad!

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com




Uber to Lose London License; Company Will Appeal Decision

Fri, 22 Sep 2017 09:42:00 -0400

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Uber says that it will appeal the decision of Transport for London, issued Friday, not to renew its license in the city.

Just an hour after Transport for London, backed by London Mayor Sadiq Khan, said it had found that Uber was "not fit and proper" to hold the license after it expires on Sept. 30, Uber retailiated in a statement, saying that "Transport for London and the mayor have caved in to a small number of people who want to restrict consumer choice."

TfL has today informed Uber that it will not be issued with a private hire operator licence. pic.twitter.com/nlYD0ny2qo

Continue reading at AdAge.com




Rihanna's Fenty Line is a Wakeup Call for the Retail Industry

Fri, 22 Sep 2017 09:30:00 -0400

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Consumers thirsty for non-Caucasian-targeted products are starting to get their due from retail brands.

Earlier this month, for instance, Rihanna debuted Fenty Beauty, a "Beauty for All" collection that offers products for every skin tone -- think 40 different shades of foundation. The line, the latest from the trend-setting singer/designer, was met with immediate enthusiasm from consumers who were used to being ignored.

Finally got my hands on @fentybeauty yesterday and I literally cannot stop talking about it is this how vegans feel all the time

Continue reading at AdAge.com




Steven Wolfe Pereira Joins Quantcast and Its AI Drive

Fri, 22 Sep 2017 09:00:00 -0400

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Quantcast has tapped Steven Wolfe Pereira as its first-ever chief marketing officer, the company said Friday.

Wolfe Pereira was previously chief marketing officer at Neustar. Julie Fleischer, VP of product marketing at Neustar, is expected to handle the bulk of Wolfe Pereira's former duties.

San Francisco-based Quantcast touts itself as a leader in artificial intelligence. Wolfe Pereira will be tasked with developing and executing the company's brand marketing strategy.

Continue reading at AdAge.com




Death of L'Oreal Heiress at 94 Raises Question About Nestle Stake in the Company

Fri, 22 Sep 2017 07:00:00 -0400

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Liliane Bettencourt, heiress to the L'Oreal beauty business and the world's wealthiest woman, has died at age 94, the company announced Thursday.

Her death technically opens the door for the world's biggest food company, Nestle, to acquire the world's biggest beauty marketer. Nestle and the Bettencourt family have had a longstanding agreement that neither could increase their stake in L'Oreal until six months after her death.

Nestle executives have declined to indicate their plans, though the company reduced its L'Oreal stake in 2014 to 23 percent from 29 percent and is under pressure from activist investor Dan Loeb to sell remaining shares.

Continue reading at AdAge.com




Your Friday Wake-Up Call: Facebook Confronts Big Issues. And General Mills Brings Back a Classic

Fri, 22 Sep 2017 06:15:00 -0400

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Just briefly:

Ad fraud: When marketers lose dollars to ad fraud, Google is going to give them bigger refunds, Ad Age's George Slefo reports.

Lookalike: Buzzfeed has a Twitter morning show that starts Monday. Ad Age's Jeanine Poggi says "it will all look a whole lot like TV, including the ads."

Continue reading at AdAge.com




Excedrin Refuses to Let Apple, Samsung and LG Have the Entire Viral Video Chart

Fri, 22 Sep 2017 02:00:00 -0400

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All the usual suspects again make strong showings on our weekly chart of the most-viewed brand video campaigns, especially in a week following new product announcements by Apple. But also as usual, an interloper or two refused to let tech companies get all the attention.

Our chart includes both organic views initiated by curious viewers and paid ads such as pre-roll placements.

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Continue reading at AdAge.com




Facebook Turns Over Russia-Linked Ads to Congress

Thu, 21 Sep 2017 18:07:00 -0400

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Facebook is turning over to Congress copies of political ads that appear to have been placed on the platform by accounts linked to Russia, company founder Mark Zuckerberg said on Facebook Live Thursday afternoon, and plans new steps to protect election integrity.

Facebook said earlier this month that accounts likely tied to Russia had bought ads to boost their reach on the platform before last year's presidential election. The company said then that it had traced ads back to a ring of of 470 accounts with suspected links to Russia. Those accounts spent about $100,000 over a two-year period to increase the reach of 3,000 posts.

"For awhile, we had found no evidence of fake accounts linked to Russia running ads," Zuckerberg said Thursday. "When we recently uncovered this activity, we provided that information to the special council. We also briefed Congress."

Continue reading at AdAge.com




72andSunny: Steal Our Diversity Playbook

Thu, 21 Sep 2017 17:02:00 -0400

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MDC Partners' 72andSunny has released a playbook on expanding and diversifying the creative class, based on what it says has been its own successful (and ongoing) diversity mission.

The guide, which encourages others in the industry to "steal" its ideas and then "bend them and make them your own," is available on 72andSunny's website. It includes an email address for people to offer feedback, questions and their own insights.

As of now, it focuses on North America, but going forward, the agency will integrate learnings from its international offices, such as Amsterdam, Sydney and Singapore, says Evin Shutt, chief operating officer and partner at 72andSunny. The shop also has a Google Doc that's a "living document" that can continue to be updated, she says.

Continue reading at AdAge.com




Out-of-Home Viewing Erased the NFL's Ratings Deficit Last Season

Thu, 21 Sep 2017 16:45:21 -0400

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The NFL's much-ballyhooed 2016 ratings crisis, which was greeted with much rending of garments and gnashing of teeth, appears to have been largely offset by a Nielsen initiative to measure audiences in bars, restaurants, gyms and other out-of-home venues. When the ancillary data is blended with the traditional TV panel, NFL broadcast partners last season came close to matching 2015's blockbuster deliveries.

According to Magna's annual U.S. Sports Report, the various NFL windows last year averaged a 6.32 rating among viewers 18 to 49 years old when out-of-home impressions were added to the base TV numbers. That works out to some 8.11 million adults 18 to 49.

Any discrepancy between the OOH-bolstered NFL ratings and the vanilla, or TV-only, year-earlier ratings was effectively a rounding error; per the Magna data, the previous season's windows averaged a 6.38 in the demo, or 8.19 million adults 18 to 49.

Continue reading at AdAge.com




Watch the Newest Ads on TV From T-Mobile, Miller Lite, Dior and More

Thu, 21 Sep 2017 15:55:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: T-Mobile pointedly attempts to appeal to non-millennials in a spot that promotes its Unlimited 55+ plan for people over 55. Miller Lite says that it hasn't changed the way it brews in 40 years "because when you get something right, you don't mess with it." And Natalie Portman endures some serious relationship drama in a new 30-second cut of a commercial for Dior's new fragrance, Miss Dior; a slightly longer (45-second) version debuted online.

Continue reading at AdAge.com




Time Magazine Examines a Man-Made Disaster: the Democratic Party

Thu, 21 Sep 2017 12:20:00 -0400

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Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com




Google to Give Full Refunds for Ad Fraud on DoubleClick Bid Manager

Thu, 21 Sep 2017 11:50:27 -0400

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Google plans to give bigger refunds to marketers who lose money to ad fraud on its platform.

Customers of DoubleClick Bid Manager, where marketers buy digital ads through Google, will automatically recieve full refunds for ad fraud they suffer there, according to the company. The news comes a few weeks after The Wall Street Journal reported that Google was issuing refunds to advertisers whose ads reached bots instead of humans, but only for its fees of 7 percent to 10 percent, not the whole cost of wasted ad spending.

The new policy only applies to inventory acquired through Google supply partners AppNexus, Index Exchange, OpenX, Teads, Telaria and DoubleClick Ad Exchange, though Google estimates they, along with others, comprise 90% of the available inventory on DoubleClick Bid Manager. It takes effect sometime in the coming months.

Continue reading at AdAge.com




Watch Liam Gallagher Explain the Decline of the Music Industry (and Rock Stars) in 36 Seconds

Thu, 21 Sep 2017 11:45:00 -0400

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The clip, by the way, is a bit of viral marketing for a BBC Music documentary starring Gallagher.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com




BuzzFeed's New Twitter Morning Show Remains True to TV

Thu, 21 Sep 2017 11:38:00 -0400

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Megyn Kelly isn't the only one moving to mornings next week. BuzzFeed debuts its Twitter morning show on Mondayand it will all look a whole lot like TV, including the ads.

BuzzFeed didn't necessarily set out to replicate TV, says Ari Shahdadi, head of business development, BuzzFeed News. But as they began taking the 10 a.m. weekday show, "AM to DM," out to advertisers, they realized it wasn't all that different from the traditional morning shows that have been a staple of network TV since the 1950s.

"The core of it is to maintain long-form," Shahdadi says. "We don't want to blow up the TV morning show."

Continue reading at AdAge.com




Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores

Thu, 21 Sep 2017 11:00:00 -0400

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Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors.

Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical travels. Its advertisers can also buy against larger groups of so-called lookalike audiences that resemble physical-store visitors in certain ways , or exclude people who have already visitied certain retailers -- for promotions aimed at new customers, for example.

Large Facebook advertisers can also serve ads to people who actually made offline purchases, as well as to their lookalikes.

Continue reading at AdAge.com




WeChat Parent Opens an Ad Bureau in Silicon Valley

Thu, 21 Sep 2017 08:45:00 -0400

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WeChat's U.S. invasion continues as its parent company Tencent builds out ad services for American brands looking to reach Chinese consumers.

The Chinese mobile messaging giant, with 963 million monthly users, is opening an ad bureau inside its Palo Alto, Calif.-outpost to start promoting the service to U.S. advertisers.

"Advertisers can actually spend some ad budgets and get brand awareness in China," says Poshu Yeung, VP of international business at Tencent. "Targeting options allow advertisers to target Chinese travelers who are potentially going to the U.S. within the next month."

Continue reading at AdAge.com




Zenefits Moves to Shed Scandals, Transform Image

Thu, 21 Sep 2017 07:00:00 -0400

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While most people may not know exactly what Zenefits does, it's likely they know about the hits it took last winter. They included: regulatory hurdles, accusations that it violated insurance-provider licensing regulations, layoffs, leadership changes and that issue it had with employees' penchant for sex in the stairwells.

Now Zenefits, which describes itself as a software company geared to HR departments, is making over its image with a new logo (same name, different look), an event that features marquee names such as Arianna Huffington and venture capitalist Ben Horowitz, and a pivot in how it does business.

Zenefits' software helps companies manage payroll and provide employees access to things like their benefits and vacation time. It gives this software away for "free" in exchange for helping said companies acquire health insurance. Investors once valued Zenefits, which launched in 2013, at $4.5 billion (it's since lost half its valuation).

Continue reading at AdAge.com




ANA: Tech Titans and Weak Schools Fuel Talent Crisis

Thu, 21 Sep 2017 07:00:00 -0400

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Advertisers have been bemoaning the lack of talent in the field for years and the industry's leading trade group has officially confirmed long-nagging suspicions: Feeder schools are way behind the times and tech titans are more than happy to mop up the brain drain.

The Association of National Advertisers has issued a scathing new report that -- without necessarily shocking anyone -- lays bare core challenges in the industry: Marketers and ad agencies face a "looming marketing and advertising talent crisis" because universities aren't keeping pace with the industry's changing needs. The study calls for more collaboration between marketing professionals and educators.

The association also found that more young workers are fleeing to consultancies and tech giants such as Facebook, Apple and Google that offer more generous salaries and perks.

Continue reading at AdAge.com




Your Thursday Wake-Up Call: Trump's Facebook Ads, Google's Hardware Play and Other News

Thu, 21 Sep 2017 06:00:00 -0400

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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Facebook COO Sheryl Sandberg acknowledged a big failing at the company, the fact that it was possible until recently to target ads at people with anti-Semitic or racist interests. "The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part," Sandberg wrote in a blog post. (Read a thorough take on this topic by Ad Age's Garett Sloane.) To fix things, Sandberg said, Facebook is "adding more human review and oversight to our automated processes." She didn't give details on how that human review would work, or how many staff members would be on the team. The whole humans vs. algorithms debate is at the heart of so many of Facebook's problems right now, including the whole uproar over fake news. The company needs to get the balance right.

Trump's wall

There's more news about Facebook ads. President Trump is reportedly using targeted Facebook ads to reassure supporters that he really will get a wall built on the Mexican border. One such ad from his campaign, as Buzzfeed reports, asks for donations after proclaiming: "WE WILL BUILD A WALL (NOT A FENCE) ALONG THE SOUTHERN BORDER OF THE UNITED STATES..." What's interesting is that the president's exact stance on the border wall has been confusing lately, and the targeted digital ads send a different, much clearer message to his base than his public proclamations do. You can't look the ads up, so they're not out in the open. "When the president sends one subset of the population a message that the rest of the population can't seeespecially one that's at odds with realityit feels like a fundamental failure of government transparency," Wired writes. The word "transparency" is popping up a lot lately. The internet was supposed to put everything out in the open. Things didn't go quite as planned.

Continue reading at AdAge.com




BSSP Wins Mitsubishi as the Brand Prepares to Boost Marketing

Thu, 21 Sep 2017 05:00:00 -0400

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Butler Shine Stern & Partners has traded Mini for Mitsubishi.

The Sausalito, California-based independent agency, which resigned the U.S. Mini account in March, will take over as Mitsubishi's agency of record for creative, social and digital duties after a review, according to the automaker. Mitsubishi recently parted ways with Omnicom Group's 180LA after a seven-year relationship.

Mini, which is owned by BMW, has yet to name a new U.S. agency. BSSP severed ties with the brand in March prior to an anticipated review. Now the agency takes over Mitsubishi as the brand prepares to increase its marketing spending ahead of two new vehicle introductions: the new Eclipse Cross compact crossover and the Outlander Plug-in Hybrid Electric Vehicle.

Continue reading at AdAge.com




Here's the Amazing Lawrence O'Donnell-Bill O'Reilly Meltdown Mashup We Needed

Wed, 20 Sep 2017 21:45:00 -0400

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UPDATE: Lawrence O'Donnell is sorry. Can you find it in your heart to forgive him?

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

Continue reading at AdAge.com




Unlikely Super Bowl Advertiser Death Wish Coffee Issues Recall Because of, Yes, Death Risk

Wed, 20 Sep 2017 19:16:28 -0400

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In what it's calling a "precautionary measure," Death Wish Coffeea highly caffeinated niche brand that gained national exposure thanks to its 2016 Super Bowl adis issuing a recall of its Death Wish Nitro Cold Brew canned product.

The company, based in Round Lake, New York, has posted a note on its website following testing of its manufacturing process by a Cornell University team; the statement starts with a rather folksy spin:

Although we're pretty disappointed, we'd like to thank Cornell for being so rigorous in their testing. We can only get better. In short, it looks like our process wasn't perfect and we're excited to revisit it with guidance from some of the most meticulous scientists in the world.

Continue reading at AdAge.com