Fri, 21 Oct 2016 15:45:00 -0400(image)
For years, Walmart has followed Amazon, putting inventory online and starting its own version of a marketplace where third-party merchants can sell their wares. Now Amazon is returning the favor.
The e-commerce behemoth is building pickup locations for groceries in Seattle that could open by the end of the year, according to someone familiar with the plans, echoing a strategy embraced by its chief brick-and-mortar rival.
Delivering fresh food is complicated and the one thing keeping Amazon and other tech companies from disrupting the grocery business. Most consumers still get their milk, produce and meat from Walmart, Kroger and other traditional grocers. But while e-commerce has yet to take hold in the $800 billion U.S. grocery market, Amazon is betting that could change as millennials accustomed to shopping online enter their prime food-buying years.
Fri, 21 Oct 2016 15:29:00 -0400(image)
In the time it took Facebook's North American marketing head Michelle Klein to deliver a 25-minute, lunchtime presentation Friday at the Association of National Advertisers annual meeting, roughly 15 billion gigabytes moved around the internet, she said. "What is important for us to realize as marketers is that the majority of that data a couple years from now will be mobile video," she told the audience of marketing leaders.
Fri, 21 Oct 2016 14:45:00 -0400(image)
Procter & Gamble Co. Chief Brand Officer Marc Pritchard took over as chairman of the Association of National Advertisers officially on Friday, outlining his priorities at the group's Masters of Marketing conference in Orlando.
McDonald's CMO Deborah Wahl takes over for Mr. Pritchard as vice chair, putting her in line to likely chair the group starting in 2018.
And the ANA elected a slate of new and returning board members, with the new group including Maryam Banikarim, global CMO of Hyatt Corp.; Suzy Deering, CMO-North America of eBay; Melisa Goldie, CMO of SAP; Denise Karkos, CMO, TD Ameritrade; and Karen Walker, CMO of Cisco Systems.
Fri, 21 Oct 2016 14:25:31 -0400(image)
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Fri, 21 Oct 2016 13:41:22 -0400(image)
A group of industry watchdogs are calling for Google, DreamWorks' Awesomeness TV, Walt Disney's Maker Studios and two other companies to stop influencer marketing that targets children.
The Center for Digital Democracy, Campaign for a Commercial-Free Childhood and Public Citizen on Friday filed a complaint with the Federal Trade Commission asking the agency to investigate and take action against the companies for what they called "unfair and deceptive practice of targeting influencer marketing toward children." They also urged the FTC to issue policy guidelines that would prohibit companies from using influencers to target children.
It has become increasingly common for marketers to create content featuring popular personalities on YouTube, which is part of Google, and other online celebrities to promote their brands and products on social platforms.
Fri, 21 Oct 2016 13:20:00 -0400(image)
AT&T is pushing to clinch a deal to buy Time Warner by Monday, aiming to close the door on other potential bidders, according to a person familiar with the matter.
Talks between the companies have accelerated since it was first reported Thursday that executives had met in recent weeks to discuss potential business combinations, said the person, who asked not to be identified discussing private discussions. Part of AT&T's concern is that other suitors such as Google or Apple could jump in, the person said.
Shares of Time Warner, the owner of CNN, HBO and the Warner Bros. studio, surged in trading Friday, advancing as much as 14% to $94.44. That gives the company a market value in excess of $70 billion and pushes the stock beyond the $85-a-share Rupert Murdoch's 21st Century Fox unsuccessfully offered in 2014. AT&T, the largest U.S. pay-TV company through its ownership of DirecTV, fell as much as 4.4%.
Fri, 21 Oct 2016 12:12:29 -0400(image)
After nearly 100 years operating under the same brand, TIAA-CREFF in February changed its name to TIAA. Since then, the company brand has seen significant increases in awareness, customer prospects, web traffic and business results, according to Connie Weaver, exec VP and chief marketing and communications officer. She told Ad Age why the move wasn't just a name change or a brand change, however, but a "game change."
Fri, 21 Oct 2016 12:00:00 -0400(image)
Fri, 21 Oct 2016 11:35:34 -0400(image)
Microsoft revenue in the quarter ending Sept. 30 totaled $20.5 billion, up from $20.3 billion from the quarter a year prior, and net income was $4.7 billion, up from $4.6 billion from the same time last year, the company said Thursday.
Search revenue grew 9%, excluding traffic acquisition costs, according to the company, which cited both higher search volume and increased revenue per search.
The question is what happens to that business when Yahoo stops using Bing to power 51% of its desktop searches under a deal expiring Jan. 31.
Fri, 21 Oct 2016 11:13:00 -0400(image)
Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.
Pinterest also could bring Tastemade into the fold, one of the people said.
Explore aims to be a rival to Snapchat Discover, and Pinterest is looking to strike similar publishing deals. Both Tastemade and Food Network create for Snapchat Discover.
Fri, 21 Oct 2016 10:00:00 -0400(image)
The Financial Times says its recent 30-day experiment with new approaches to combatting the rise of ad-blocking technology was a success.
The test was conducted on 15,000 registered readers. One sub-group was asked to whitelist the newspaper's website with their ad blockers, allowing its ads to appear normally. Even though they had the option of dismissing the notice and continuing to block ads, 40% agreed to whitelist the site.
Some ad-blocking visitors were selected to see a version of an FT story that was missing a share of words representing the percentage of the company's revenue from advertising. Of that group, 47% decided to whitelist the site.
Fri, 21 Oct 2016 10:00:00 -0400(image)
Interpublic Group of Cos.' revenue increased 3.0% to $1.92 billion in the third quarter of 2016 compared to the same period last year, the holding company said Friday. It also increased full-year 2016 organic growth targets.
"We had previously increased our full-year 2016 organic growth target to the high end of the 3 to 4% range that we shared with you coming into the year," said IPG CEO Michael Roth said on a conference call to discuss the results. "In light of the strength of our offerings and our strong organic revenue performance through nine months, we believe it's appropriate to raise our organic growth target to a range of 4 to 5%."
Net income was $128.6 million during the third quarter, compared to $74.9 million for the period last year. Operating income was $207.2 million, compared to $191.9 million in 2015. Operating margin was 10.8% for the quarter, compared to 10.3% a year ago. Organic revenue for the third quarter increased 4.3% from the quarter a year prior.
Fri, 21 Oct 2016 09:51:15 -0400(image)
McDonald's is still growing, though its U.S. performance is not as robust as it was when All Day Breakfast was a new concept.
Global third-quarter sales at longstanding locations, or same-store sales, rose 3.5%, with increases across all of the company's four divisions, McDonald's said Friday. The U.S. posted the smallest percentage gain.
The overall results pleased investors, who sent shares of McDonald's up more than 3% in premarket trading.
Fri, 21 Oct 2016 09:00:00 -0400(image)
If your brands' Facebook posts failed to catch fire earlier this month, that was likely a bug and not necessarily bad marketing, according to the social network.
On Thursday, Facebook issued a statement saying a "bug" led to faulty reporting on reactions, shares and comments on organic posts, but it did not impact ads.
"While people continued to engage with Pages and posts during this time," Facebook said in its statement, "Page owners may have noticed lower-than-usual page and post engagement counts when reviewing their Page Insights for this time period."
Fri, 21 Oct 2016 07:00:00 -0400(image)
Between client meetings, brainstorm sessions and pitch preparations, time is sparse for chief creative officers, but that doesn't mean they're too busy to energize their creative juices by squeezing in reading time. Check out what books (or audiobooks), in genres from mystery and thriller to comedy and history, some of the industry's creative chiefs are diving into during their spare time.
Brent Choi, chief creative officer, J. Walter Thompson New York and Canada
Fri, 21 Oct 2016 07:00:00 -0400(image)
A visit to a car dealership ranks somewhere between a dentist appointment and jury duty on the list of things many people would like to avoid.
But Chrysler found a clever way to get would-be buyers into showrooms to see its Pacifica.
Building on an earlier campaign, the automaker and its agency Mosaic enlisted a group of rambunctious children called the Pacfikids to take over a dealership in Victorville, Calif., for a hidden-camera shoot just outside Lucerne Valley.
Fri, 21 Oct 2016 07:00:00 -0400(image)
Donald Trump and some of his supporters have pointed to the U.K.'s surprising-to-most vote to leave the European Union as a sign that the Republican nominee could pull off his own Brexit-like upset win in the presidential election.
Now a U.K. adman who forecast the British vote to leave the European Union with uncanny accuracy has examined Donald Trump's race for Brexit potential and has no doubts about the result: A landslide victory. For Hillary Clinton.
Michael Moszynski, partner and CEO of U.K. ad agency London Advertising as well as a pro-Brexit advocate, publicly forecast that the "Leave" side would win with 52% of the vote. At the time, then-Prime Minister David Cameron was predicting that the "Remain" side was ahead by about 10%. The result: 51.9% voted to leave Europe.
Fri, 21 Oct 2016 07:00:00 -0400
The Republican party's Senatorial campaign arm appears to have completely shut down its mentions of GOP presidential candidate Donald Trump and running mate Mike Pence since a Washington Post report exposed a "Hollywood Access" tape featuring Mr. Trump boasting about lewd behavior toward women. It's no coincidence that almost immediately after the tape was revealed Oct. 7, several Republican Senate candidates running for reelection withdrew endorsement of Mr. Trump, including John McCain of Arizona, Ohio's Rob Portman, Kelly Ayotte of New Hampshire, and Joe Heck in Nevada.
According to data provided to Ad Age by email tracker Return Path, there have been no emails mentioning Mr. Trump or Mr. Pence sent to subscribers by the National Republican Senatorial Committee since Oct. 9. By contrast, 70% of campaigns sent by the NRSC from Oct. 1-7 mentioned the candidates.
On Oct. 5 and 6, NRSC email subjects promoted Trump campaign paraphernalia. "Still want your Trump yard sign?" asked one.
Fri, 21 Oct 2016 07:00:00 -0400(image)
In an exodus of creative talent from Saatchi & Saatchi, four leading Argentine creatives are moving to Santo, a fast-growing WPP agency that likes to say it works for the world from Buenos Aires, for Coca-Cola and other clients.
Maxi Itzkoff, chief creative officer of Saatchi & Saatchi Europe, is returning to Argentina as a partner and co-chief creative officer at Santo. (His creative partner of nine years, Mariano Serkin, has also left Saatchi but isn't joining Santo).
Also moving to Santo are the three executive creative directors recruited two years ago to lead creative at Buenos Aires-based Del Campo Saatchi & Saatchi after Mr. Itzkoff and Mr. Serkin moved to Europe: Ariel Serkin (Mariano Serkin's brother), Rafael Santamarina and Juan Pablo Lufrano. They will all have ECD titles at Santo.
Fri, 21 Oct 2016 07:00:00 -0400(image)
Until now, Ad Age's A-List has celebrated the industry's top agencies, as well as the most creatively groundbreaking companies in Creativity's Innovators List.
Now, the A-List program also encompasses the Creativity Top Production Company list, and with the introduction of the new Creativity Awards, we're celebrating the work and the people too.
The Creativity Awards honors the year's best work in the following categories:
Thu, 20 Oct 2016 21:30:00 -0400(image)
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, players of King's "Shuffle Cats" game are transported into a casino to face off against each other, with the losers disappearing in a shower of confetti; The Hot Damns provide the soundtrack and message for Swatch's ad showcasing the brand's watches; and Kohl's promotes discounts on goods including family outerwear, kitchen appliances and towels.
Papa John's rolls out its campaign for pan pizza -- its biggest new product in years -- after two years of perfecting the recipe and preparation process.
Thu, 20 Oct 2016 18:45:00 -0400(image)
Americans seem oddly taken with "The Donald & Hillary Show," but despite the huge ratings the two antagonists drew during their final prime-time joust, there will be no second season.
According to Nielsen live-plus-same-day data, Wednesday night's presidential debate averaged a whopping 71.6 million viewers across 13 networks, shattering the previous high of 66.9 million viewers set by the analogous 1992 showdown between Pres. George H. W. Bush, former Arkansas Gov. Bill Clinton and billionaire businessman H. Ross Perot.
To put last night's numbers in perspective, the third debate reached roughly 400,000 more viewers than did the 2015 Academy Awards, Grammy Awards and Golden Globe Awards broadcasts combined.
Thu, 20 Oct 2016 17:30:00 -0400(image)
In a brief appearance as a guest on Wednesday night's special live, post-debate edition of "The Late Show" on CBS, master poll interpreter Nate Silver, founder and editor-in-chief of FiveThirtyEight, told host Stephen Colbert that "It's not looking too good for Donald J. Trump," laying out Hillary Clinton's advantage in the polls heading into the third and final debate.
The segment closed out with Silver's thoughts about some surprises that might be in store on Election Day: "Right now we're looking at a lot of traditionally red states like Texas and Arizona -- those states are actually closer than Pennsylvania or Colorado right now. That's what happens when you're down by 7 points. It kind of swings pretty uniformly. And believe it or not, Trump is underperforming among the traditional GOP suburban base. So he gets some of them -- but if you only get 80% of Republican voters in a country where you should get 92%, then that means you can lose a state like Arizona, for example."
Thu, 20 Oct 2016 16:15:00 -0400(image)
There's a difference between actually having a brand purpose and just talking about having one. Two years ago, CVS Health took the bold step of eliminating all tobacco products in its stores in order to promote better health and ensure fitness -- the tobacco category had previously accounted for $2 billion of the Woonsocket, R.I.-based drugstore chain's sales.
CVS, which was founded in 1963, worked with its agency BBDO to introduce its new brand purpose, that "Health is everything," and changed its name from CVS Caremark to CVS Health. A brand video showing the different faces of CVS customers promoted a new heart logo and tagline.
"There's a whole lot of talk about being a purpose-driven brand," said Norman de Greve, senior VP, chief marketing officer of the $153.3 billion brand, speaking at the Association of National Advertisers' Masters of Marketing conference. "But I contend it's impossible to be a purpose-driven brand unless you are a purpose driven-company -- ours is helping people on their path to better health."
Thu, 20 Oct 2016 16:05:00 -0400(image)
Senior executives at AT&T and Time Warner have met in recent weeks to discuss various business strategies including a possible merger, according to people familiar with the matter.
The talks, which at this stage are informal, have focused on building relations between the companies rather than establishing the terms of a specific transaction, the people said, asking not to be identified as the deliberations are private. Neither side has yet hired a financial adviser, the people said.
Time Warner chairman and CEO Jeff Bewkes is a willing seller, said one of the people, if he gets an offer that he thinks is fair. Mr. Bewkes and his board rejected an $85-a-share approach in 2014 from Rupert Murdoch's 21st Century Fox, which valued Time Warner at more than $75 billion.
Thu, 20 Oct 2016 16:00:00 -0400(image)
Mikhael Tara Garver has signed to Furlined. For the past 15 years, Garver has connected live experiences to multiple media platforms. Clients include BBDO Minneapolis, Serino/Coyne, Diageo, and AMC Networks series "Breaking Bad," "Mad Men," and "The Walking Dead." She also created "The Museum of Drug Policy," for the United Nations, an installation where art, politics and live performance attempted to reframe the conversation on drug policy. She has also created entertainment on subways, museums, Facebook, abandoned buildings, cellphones, and inside rock clubs. She is directing the first immersive commission with The Goodman Theatre in Chicago.
Ruffian has added Director Basak Erol to its roster. She began directing after settling in Los Angeles, including "1999: for Active Child, "Au Loin," and MTV World's promo, "Love and Sex," a show exploring relationships between young people worldwide.
Thu, 20 Oct 2016 15:45:00 -0400(image)
The ad agency model isn't broken, but many marketers are doing their best to screw it up, and they often make their agencies more dysfunctional by forcing integration or constantly pitting them against each other.
Those are among key takeaways from Diego Scotti, chief marketing officer of Verizon, in a Thursday presentation to the Association of National Advertisers Masters of Marketing Conference in Orlando in a sometimes scathing rebuke of his fellow marketers.
Mr. Scotti's speech was in part a rebuttal of the agency-model-is-breaking theme of PepsiCo's Brad Jakeman at last year's ANA, and other times a vehement departure from the single-agency models embraced by some marketers and holding companies. His focus was collaboration, responsibility for which he put squarely on the shoulders of chief marketers in a 10-point outline of how he does it at his $131 billion telecom behemoth.
Thu, 20 Oct 2016 15:33:25 -0400(image)
With the third presidential debate over, Donald Trump is about to embark on an entirely new journey -- to rebuild the Trump name following one of the strangest presidential campaigns in U.S. history.
If polling trends prove correct, it seems quite likely that Donald Trump will wake up Nov. 9 and need to figure out a new act. Even if he manages to win the election, the Trump brand name will need a reboot just as much as Miss Piggy needed to reclaim hers.
But Mr. Trump has done it before, if not on this scale. In August 2003, as NBC was getting ready to begin the first season of "The Apprentice," Advertising Age ran a profile of him called "Human Logo: Reconstructing the Trump Brand." (Richard Linnett, the Ad Age reporter on the profile, this week wrote a Business Insider column on his experience meeting Mr. Trump, which reminded us that we had this story in our archives.)
Thu, 20 Oct 2016 15:30:00 -0400(image)
McDonald's USA Chief Marketing Officer Deborah Wahl is on a mission to make the chain's marketing resonate more personally with its millions of customers.
Ms. Wahl, speaking at the ANA Masters of Marketing conference, said McDonald's serves 26 million people per day, or roughly as many people as the number of residents in the state of Texas.
Clearly, the chain cannot truly connect directly with everyone and deliver marketing messages tailored specifically to those individuals' needs. But it has been making a push to get to know its customers better through growing usage of its mobile app and increased study of the feedback it receives.