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DDB Closes In On Miller Lite Digital Win

Thu, 27 Apr 2017 19:42:00 -0400

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DDB Chicago is poised to get back in the beer business as lead digital and social agency for Miller Lite, according to people familiar with the matter. The assignment would be significant because it would bring the Omnicom shop back into the category for the first time since it lost the Anheuser-Busch InBev account in 2011. That long and storied relationship resulted in some of the most iconic beer ads of the modern era.

DDB and MillerCoors both declined comment, likely because the agreement has not been finalized.

Publicis Groupe's DigitasLBi is the digital incumbent on Lite. The creative account is at Omnicom's 180LA, which has held it since April of last year when MillerCoors moved it from Omnicom's TBWA/Chiat/Day. A DigitasLBi spokeswoman said: "We don't comment on client business and kindly defer inquiry to MillerCoors."

Continue reading at AdAge.com




Alphabet Rides Mobile Ad Binge, YouTube Boycott Leaves No Mark

Thu, 27 Apr 2017 18:41:14 -0400

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After struggling for years to wring profit from the mobile boom, Google is benefiting from a surge in clicks on ads on smartphones.

Capitalizing on consumers' shift toward handsets and away from laptops, Google crammed more ads into mobile search results, including new lucrative shopping spots, while running more promotions on its Maps app. The result: Parent Alphabet Inc. beat analysts' sales projections in the first quarter, ending a four-year streak of missing Wall Street estimates after the holidays.

Revenue in the quarter, minus payouts to partners, rose to $20.12 billion, above forecasts of $19.76 billion. Net income was $7.73 a share, easily beating analysts' forecasts, helped by cost controls at some of the company's moonshot projects.

Continue reading at AdAge.com




Australia's Clemenger BBDO Is Most Awarded Agency at D&AD

Thu, 27 Apr 2017 18:00:00 -0400

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Clemenger BBDO's grotesque road safety sculpture campaign "Meet Graham" and Channel 4's 2016 Paralympics spot "We're the Superhumans" won multiple honors at D&AD in London on Thursday evening, a clear sign that they could also be among the big winners at the Cannes Lions International Festival of Creativity in June.

Along with Cannes, D&AD is one of the top global award shows, and coming less than two months before the Cannes festival, it often showcases work that will dominate the awards circuit.

Continue reading at AdAge.com




More Marketing Ahead for Under Armour After Its First Quarterly Loss

Thu, 27 Apr 2017 16:57:57 -0400

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Under Armour is having some performance issues. The Baltimore-based sportswear company had long been on an upswing with consumers, but a challenging retail environment, along with rising competition in the too-trendy athleisure space, is taking a toll. When reporting its first-quarter earnings on Thursday, the brand listed its first-ever loss and cited weakness in North American sales.

Company executives and analysts expect that a boost in marketing in the coming months might help propel the retailer forward.

Such advertising will focus around product innovation, like Under Armour's new Threadborne performance fabric, which CEO Kevin Plank called "ridiculously soft."

Continue reading at AdAge.com




The 11 Best Trump-Inspired Ads From His First 100 Days

Thu, 27 Apr 2017 16:45:50 -0400

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Continue reading at AdAge.com




WPP Digital Buys Deeplocal in Commitment to 'Future of Advertising'

Thu, 27 Apr 2017 16:20:10 -0400

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WPP Digital, the digital investment arm of WPP, has acquired Deeplocal, a move that Nathan Martin, CEO of the 53-person shop, said shows that the holding company "sees the potential in an agency like us and the future of what advertising is going to be."

Deeplocal, one of Ad Age's Small Agency winners and Creativity Innovators last year, refers to itself as an "innovation studio," a fitting description for a shop rooted in engineering that creates inventions for clients. One of its well-known projects was the Netflix switch that lets people order takeout, dim their lights and turn on the service in a single flick. They also created the Netflix socks that pause whatever is on if someone falls asleep while binge-watching. The agency was also behind the Google Pay With a Photo Truck, which highlighted the search functionality of Google Photos by asking people to find a specific photo on their phone in 20 seconds and rewarding them with free food if they could.

"We're different because we don't come from an agency background; we come from an engineering, art and technology background," said Martin. The Pittsburgh-based shop, which launched in 2006, was born out of Carnegie Mellon University, where Martin was working in the school's art and technology lab, Studio for Creative Inquiry.

Continue reading at AdAge.com




Watch the Newest Ads on TV From Target, Geico, Fitbit and More

Thu, 27 Apr 2017 15:15:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Fitbit shows how its Alta AR fitness wristband can be used to track heart rate, calorie burning and sleep cycles in a high-energy spot set to the Fats Domino classic "I'm walkin.'" Geico enlists NHL star Patrice Bergeron -- actually, two Patrice Bergerons -- to make a point about "great savings and service with Geico" being "another win-win." And a Target ad stars a doting grandma who relies on the retailer for "everyday essentials."

Continue reading at AdAge.com




Led by Louis Vuitton, Fashion Brands Storm Digital Video

Thu, 27 Apr 2017 12:47:50 -0400

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Three fashion brands -- Louis Vuitton, Chanel and Mango -- take unusual prominence in this week's chart of the top branded videos. But don't worry, regulars like Samsung and LG showed up to represent as well.

Our Viral Video Chart, compiled by Visible Measures, includes both paid and organic views.

Continue reading at AdAge.com




Grey New York Creative Leader Andreas Dahlqvist Returns to DDB

Thu, 27 Apr 2017 12:29:00 -0400

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Grey New York Chief Creative Officer Andreas Dahlqvist has left his post at the WPP agency to return to DDB as chief creative officer of newly formed Nord DDB, which brings the Stockholm, Copenhagen, Oslo and Helsinki shops together under one roof.

Dahlqvist, who has been at Grey for two-and-a-half years, will rejoin DDB in September. During his previous time at DDB, he served as executive creative director of its Stockholm office, which earned acclaim for its campaigns for the Swedish Armed Forces, McDonald's and Volkswagen, including the last's much-celebrated "Fun Theory" campaign.

Grey New York CEO Debby Reiner wrote in an internal memo that the agency has "recruited a new creative leader whom we will announce shortly." The shop has seen a number of creative leaders leave in the last 18 months, including Tor Myhren, former Grey Worldwide chief creative officer and New York president who left to head creative at Apple in December 2015, and Doug Fallon and Steven Fogel, the creative team behind the agency's much-lauded DirecTV work who moved to BBDO.

Continue reading at AdAge.com




What Brand Should Hire 'Strongman Duo' Chop & Steele as Pitchmen?

Thu, 27 Apr 2017 11:20:00 -0400

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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thurday, April 27:

Some things I think you should know: The Trump team gets along really, really well! (See No 2, below.) Steve Bannon was a major Hollywood dealmaker! (No. 3.) Strongman duo Chop & Steele are very strong! (No. 7.) And the outfit you're wearing is totally on point! (No. 5.) Anyway, let's get started ...

1. ICYMI elsewhere on AdAge.com, Anthony Crupi has the story on this week's medialand carnage: "ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits." Elsewhere, the New York Post turns to former ESPN host Colin Cowherd (now at Fox Sports, a Post corporate sibling) for a grim assessment: "Colin Cowherd: This 'awful' day is only the beginning for ESPN."

Continue reading at AdAge.com




Slowdown in North America Impacts WPP in Q1

Thu, 27 Apr 2017 10:45:00 -0400

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WPP CEO Martin Sorrell blamed an ultra-competitive market and weaker performances by its clients for a 3% drop in North American like-for-like revenue in the first quarter of 2017.

Like-for-like revenue across the group, excluding acquisitions, was up just 0.2% in the first quarter of the year, although the overall picture was stronger, with total revenue up 1.2% to $4.457 billion.

Speaking to analysts at a results presentation, Sorrell said, "In our analysis of the top 20 clients, it's clear that the U.S. performance of our clients is not as good as the international performance."

Continue reading at AdAge.com




Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture)

Thu, 27 Apr 2017 07:00:00 -0400

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I wonder how today's marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul Arden of Saatchi & Saatchi London, who allegedly locked all the footage from a TV shoot in a safe to stop the client changing it. As far as I know, it remains in that safe today.

Oh, and by the way: that was one of Arden's lesser stunts.

Creative brilliance and weirdness go hand-in-hand -- sadly for our ever-increasingly corporatized ad agency industry.

Continue reading at AdAge.com




This Startup's Expansion Could Pave the Way for More Innovative Retail

Thu, 27 Apr 2017 07:00:00 -0400

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As consumers grow weary of basic stores, one modernized retail concept is sailing forwardwith the help of a ferry motor.

The New Stand, the 18-month-old shop developed by Mother New York co-founder Andrew Deitchman, is planning an expansion beyond its stationary stores into New York City's new ferry fleet. Earlier this year, the New Stand signed a six-year contract with ferry operator Hornblower Cruises & Events to open 90-square-foot concession-type stores on all 20 boatsthe first two, servicing the Rockaways and East River, will begin running on Monday.

The new locations will sell refreshments like cold-brew coffee, wine, beer and liquor, as well as sandwiches from trendy New York brands. The best part for the retailer thoughit has a captive audience that can't go anywhere.

Continue reading at AdAge.com




Charmin Truck Dumps Load of TP on Tight End Jake Butt Ahead of Draft

Wed, 26 Apr 2017 20:35:20 -0400

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What has four wheels and wipes?

In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt's home in Pickerington, Ohio -- just in time for the NFL Draft on Thursday.

The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today's For the Win Blog and SB Nation. And the internet's inner-12-year-old rejoiced.

Continue reading at AdAge.com




Trump Impersonator Drops In on 'Failing' New York Times in Home Page Ad for Comedy Central

Wed, 26 Apr 2017 18:18:20 -0400

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Comedy Central is taking over The New York Times, The Washington Post and other sites with ads that blare slogans like "failing" and "fake news" in the middle of articles.

The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.

On Thursday, "The President Show" premieres with Atamanuik donning the orange comb-over and oversize red tie. To herald the debut, The New York Times home page will feature a takeover ad with the presidential doppelganger dropping down in a banner ad and pointing at the website while mocking it with one of President Trump's signature insults: "Failing."

Continue reading at AdAge.com




FCC Chief Sets Up Clash With Call to Repeal Net Neutrality

Wed, 26 Apr 2017 16:23:38 -0400

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The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation's defenders vowed a "tsunami" of resistance.

FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations.

"When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing doing," Pai said in a speech Wednesday in Washington. "Instead, we need rules that focus on growth and infrastructure investment, rules that expand high-speed internet access everywhere. Rules that give Americans more online choice, faster speeds, and more innovation."

Continue reading at AdAge.com




Watch the Newest Ads on TV From Arla, Bank of America, Castrol and More

Wed, 26 Apr 2017 16:20:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, NFL star Vince Wilfork reads from a book titled "Words of Strength" to make a point about how Castrol EDGE is "three times stronger against viscosity breakdown that the other leading motor oils." Arla serves up another one of its adorable animated ads in which it asks little kids to define terms such as rBST; Leah, age 7, thinks rBST is a scary monster "with razor-sharp horns" -- but, per the announcer, it's actually an artificial growth hormone "given to some cows, but not the cows that make Arla cheese." (Creativity's Alexandra Jardine has the backstory on the campaign.) And Bank of America also goes with animation, using a story titled "The Elephant Guide to Aging" to make a point about money management.

Continue reading at AdAge.com




Lowdown: Analysts Don't Seem to Care at All About Pepsi's Kendall Jenner Ad

Wed, 26 Apr 2017 15:57:04 -0400

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The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

Gary Vaynerchuk, speaking at the Association of National Advertisers annual meeting last year, made plain his ambition to buy an orphan packaged-goods brand with great equity he can make greater. Now he's got his chance. Unilever wants to sell its margarine business (I Can't Believe It's Not Butter, etc.) and RB (Reckitt Benckiser) is "exploring strategic options" on French's Mustard and Frank's Red Hot Sauce. So is Vaynerchuk interested? Not really. While he was reportedly close on another unnamed brand recently, he said he sees such a deal coming "more in 24 to 48 months, not 24 to 48 weeks." He's interested in businesses with $50 million to $200 million in revenue. Categories he's most intrigued by are toothpaste and bubblegum. But he remains focused on running VaynerMedia, and doing such a deal may be based on having "a proper CEO in place to run VaynerMedia" though he may try to do both initially. He confirmed recent reports of layoffs -- "17 to 18 out of 750," net of new hires and promotions. Vaynerchuk said the layoffs reflected a shift toward creative services and away from production, and similar moves could come in the future as he shifts focus toward such areas as small business and consulting.

Continue reading at AdAge.com




Is a Havas-Vivendi Tie-Up a Step Closer?

Wed, 26 Apr 2017 15:55:00 -0400

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The possibility of a merger between Havas and Vivendi looks a little closer after Havas CEO Yannick Bollor's comments at the group's first quarter results presentation today.

The two French companies have one important factor in common: Vivendi Chairman Vincent Bollor Yannick's father is also the biggest shareholder in Havas.

Yesterday, Reuters reported that Vivendi CEO Arnaud de Puyfontaine said a merger with Havas could "make sense."

Continue reading at AdAge.com




ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits

Wed, 26 Apr 2017 15:23:50 -0400

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Just hours before it will begin televising its comprehensive 2017 NFL Draft coverage, ESPN this morning has begun laying off more than 100 on-air personalities, beat reporters and radio hosts, as well as a number of people who work behind the scenes at the sports colossus.

The staff reductions come as ESPN president John Skipper looks to offset a shrinking subscriber base and a concurrent spike in rights fees. Calls to those who will bear the brunt of the layoffs began earlier this morning, shortly after Skipper issued a memo to employees alerting them of the impending cuts.

"A necessary component of managing change involves constantly evaluating how we best utilize all of our resources, and that sometimes involves difficult decisions," Skipper wrote, adding that the shift in ESPN's content strategy (which is particularly evident in the evolution of its "SportsCenter" franchise) demands a reevaluation of its talent roster.

Continue reading at AdAge.com




P&G Will Cut $2 Billion in Marketing but Spend Some Back to Become 'Irresistible'

Wed, 26 Apr 2017 13:45:00 -0400

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Procter & Gamble Co. wants to cut a whopping $2 billion in marketing spending over five years, and for the first time is providing details on a broader $10 billion cost-cutting plan launched a year ago.

That marketing spending cut comes amid a fiscal third-quarter earnings report where the company missed on sales-growth expectations and lost market-share in developing markets despite hiking ad spending.

While the cost cuts were the biggest takeaway, P&G also outlined how it plans to become "irresistibly superior" in the eyes of consumers.

Continue reading at AdAge.com




Why the Industry Needs a Gut-Check on Location Data Use

Wed, 26 Apr 2017 13:22:58 -0400

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Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider donating some of their rarely-used stuff to the charity group, and to raise awareness about its education and work training programs. Seems harmless, right?

It was one of a growing number of examples of what some mobile ad tech firms are calling Location Data 2.0. Location data isn't just about being somewhere right this instant anymore. Today, mobile ad firms and location data players have expanded their offerings to include targeting and campaign measurement services that employ location data gathered over time, showing the patterns of people's actual whereabouts. Did a mobile device show up in several fast food joints in the past month? Do people often stop at gas stations or convenience stores after hitting the grocery store? Or, on an arguably more sensitive note, was a device regularly spotted at liquor stores, bars or legal recreational cannabis dispensaries?

By associating consumer identifiers with patterns of physical activity and behaviors, advertisers today are gaining knowledge they never had before -- information that, unlike survey research or other traditional means of understanding consumers holistically, can provide a remarkable level of insight. Needless to say, mobile tech and data firms are investing resources in creating ad products and services that take full advantage of this compiled information, and more often than not advertisers are gung ho about it.

Continue reading at AdAge.com




Deadline Extended for Small Agency Awards Contest

Wed, 26 Apr 2017 12:29:00 -0400

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Do you know a small agency that is doing groundbreaking work? It's not too late to enter the Ad Age Small Agency Awards contest.

We are extending the deadline for our Small Agency Awards, which uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising's oldest, largest, and most sought-after partners.

The competition is stiff. Each year more and more work comes in to be judged and the caliber of entries gets even more impressive. The reward is big. Past winners include Bailey Lauerman; Baldwin&, Via, Rockfish, O'Keefe, Reinhard & Paul and Zulu Alpha Kilo.

Continue reading at AdAge.com




Caicoya Goes to No Smoke, ReelFX Opens Flight School

Wed, 26 Apr 2017 12:21:00 -0400


Spanish director Nicolas "Nico" Caicoya has joined the roster at motion content company No Smoke. Caicoya's spots include "Associate No. 1," a commercial he directed for Spanish professional soccer team Atltico Madrid, which won a Bronze Cannes Lion and was shown at the Museum of Modern Art in New York and at the Reina Sofa Museum in Madrid. He also recently completed his first short film, "Hyena's Blood," and has done numerous spots that have run in Europe, Latin America and the U.S. No Smoke will represent him for U.S.-based TV commercials, features, documentaries and branded entertainment.

Continue reading at AdAge.com




Online Marketing Truth or Dare

Wed, 26 Apr 2017 12:20:56 -0400

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The world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the dare, by purchasing ads without knowing where their ad would run or why it would run there. The dare then: risk sitting out online advertising or jump in while your brand had no real control over where and when your ads ran.

The result was often calamitous: a company's ads ran on sites that presented entirely inappropriate content, sometimes bordering on criminal hate speech that were absolutely not where advertisers hoped their ads would land.

Now we are entering the truth phase of the game. In recent weeks, major marketers pulled advertising from Google sites, including YouTube. Companies leading the exodus include Johnson & Johnson, Walmart, Verizon, AT&T, General Motors, Pepsico and FX Networks. Others, such as Procter & Gamble, have been threatening to pull digital advertising dollars for several months before that because of concerns about costs versus benefits.

Continue reading at AdAge.com




Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Wed, 26 Apr 2017 11:57:23 -0400

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Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.

Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.

Here are five takeaways from this year's report.

Continue reading at AdAge.com




Why Can't Facebook Fix Itself?

Wed, 26 Apr 2017 11:45:00 -0400

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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26:

Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more Trump-related comedy? Based on what I saw last night (No. 3), I'm going to say yes. What does it mean that Facebook is coming to grips with its "dangerous side," per The New York Times Magazine? Unclear! (No. 6.) And where did Sean Spicer lose his virginity? Seth Meyers has the "answer." (No. 7.) Anyway, let's get started ...

1. A bit of a stretch pun-wise, Daily News, but OK, fine:

Continue reading at AdAge.com




Twitter Surprises by Adding New Users, but Now It's Got Another Problem

Wed, 26 Apr 2017 11:34:03 -0400

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Twitter Inc. finally showed signs of addressing its biggest challenge: attracting new users.

Ever since the company went public in 2013, it has been battling the perception that its growth is limited. But Twitter showed signs of new life in the first quarter, reporting that average monthly active users rose 6% from last year to 328 million. The number of daily users has been increasing at a faster pace each quarter for the past year, Twitter said, even benefiting this year from "new and resurrected users following more news and political accounts," especially in the U.S.

Now that CEO Jack Dorsey has managed to defy investor expectations by reviving user growth, he has to do the same for revenue: Twitter on Wednesday posted its first quarterly revenue decline since going public in 2013, an 8% drop from the quarter a year earlier.

Continue reading at AdAge.com




Q1 at WPP: Expect Growth, Brexit Talk and Sorrell's Opinions on Everything

Wed, 26 Apr 2017 10:32:00 -0400

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As CEO of WPP -- the world's biggest communications company -- Martin Sorrell's opinions count. This is particularly true in London, where WPP is based and where he'll be talking to analysts and media on the group's call tomorrow to discuss first-quarter earnings.

We know his opinion on the surprise U.K. general election (announced last week), which he told the BBC was "another excuse [for British business] to do nothing."

Sorrell is not afraid to speak out against Google and Facebook either. In the wake of fake news and brand safety issues, Sorrell has called for them to stop masquerading as technology companies and take on the responsibilities of a media company.

Continue reading at AdAge.com




HP Continues Diversity Push With Promise to Fight Bias in Its Hiring

Wed, 26 Apr 2017 07:00:00 -0400

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HP Inc. is advertising its commitment to reduce bias among its hiring managers with a new video that begins by showing a series of black job candidates on interviews that conclude with the dreaded words, "We'll be in touch."

"When qualified for a job," text on the screen explains, "African-Americans are 3x more likely to experience a denial."

"It's intended to raise awareness around the ingrained biases that exist in the hiring process," said Lesley Slaton Brown, who was named HP's first chief diversity officer in 2015 after the company's split with business-focused counterpart Hewlett Packard Enterprise Co. "It's meant to wake people up and get people talking about this," she said.

Continue reading at AdAge.com