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One in Five Relationships Starts Online, Says Match.com in New Ad

Fri, 30 Sep 2016 20:30:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a red balloon flies solo in search of a friend, in a re-imagining of the 1965 classic French film "The Red Balloon," in Apple's spot for the iPhone 7; Kohler is shown to be powering residential generators to construction site machines; and a woman is surprised by a marriage proposal in Macy's promotion for its semi-annual diamond sale.

"Hamilton" star Leslie Odom, Jr. is the latest to sing the praises of Nationwide Insurance in its "Songs for All Your Sides" campaign, following in the footsteps of Rachel Platten, of "Fight Song" fame, and country crooner Brad Paisley.

Continue reading at AdAge.com




Why Clinton's Pretty Good Ad Isn't a Good Sign for Campaign

Fri, 30 Sep 2016 18:00:00 -0400

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The Hillary Clinton campaign released a video that week designed to bridge the enthusiasm gap. The ad features Barack and Michelle Obama, Joe Biden, Bernie Stein and Elizabeth Warren and was initially called "Squad Goals." It's a good ad, says Ad Age Editor Ken Wheaton, but that she's still playing to the base at this point in the game isn't necessarily a good sign.

Video by David Hall

Continue reading at AdAge.com




Clinton: Why Aren't I 50 Points Ahead? New Trump Ad: Uh, Here's Why

Fri, 30 Sep 2016 16:25:00 -0400

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On Sept. 21, during an address to a Laborers' International Union of North America meeting in Las Vegas, Hillary Clinton said, "Why aren't I 50 points ahead, you might ask." Somebody in the Trump campaign probably said "Yes! Thank you, Hillary!" when viewing the footage -- especially since Clinton was speaking to the group via a video-conference link, which caused her to bark the words out in an unusually awkward fashion.

Now the Trump campaign has released a 30-second ad that uses Clinton's unfortunate soundbite against her, and answers the question with a folksy voiceover: "Maybe it's because the director of the FBI says you lied about your emails." (Cue a clip of FBI Director James Comey testifying before Congress.) "Or maybe because your policies have allowed ISIS and terrorism to spread." (Cue scary clips of ISIS.) "Or maybe it's because you called Americans deplorable." (Cue a clip of Clinton saying half of Trump's supporters belong in the "basket of deplorables.") In the end, Clinton's "Why" clip is replayed, followed by a weary response from the announcer: "Do you really need to ask?"

It's worth noting that the Trump campaign previously released a 40-second version of this piece as a web ad, which was saved and uploaded to YouTube by the All Political Ads channel. Compare the new version (above) to the earlier version (below) to see some striking changes -- particularly the use of a filter on the opening clip of Clinton that drains the color out of her face and gives her surroundings a sinister, dungeon-like gloom.

Continue reading at AdAge.com




Trump's Last-Minute $140 Million Ad Blitz Is Starting to Happen

Fri, 30 Sep 2016 16:15:00 -0400

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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 33rd installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. --Ken Wheaton

The running narrative of Campaign Scorecard over the past couple of months: Donald Trump's campaign has been spending a relative pittance on TV and radio advertising compared to Hillary Clinton's campaign. But in Ad Age's Sept. 12 cover story, I speculated that Trump was "conserving cash for an October all-out attack-ad blowout against 'Crooked Hillary.'"

Continue reading at AdAge.com







AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup

Fri, 30 Sep 2016 13:45:00 -0400

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AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos.

The owners of Otter Media are backing VRV, a new streaming service with videos from popular web channels Crunchyroll, Rooster Teeth and Cartoon Hangover. VRV announced Thursday it also signed CollegeHumor, Funimation and Machinima to join its programmer lineup, the final additions before the service debuts later this year.

The channels boast a combined audience in the tens of millions on YouTube, and more than a million paying subscribers on their own. By bringing them together into one place, VRV aims to build a new web media brand that can stand out in an increasingly crowded marketplace. The price for the paid service hasn't been set.

Continue reading at AdAge.com




Facebook's Faulty Stats: Solving the Video Engagement Measurement Problem

Fri, 30 Sep 2016 13:00:00 -0400

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Seismic. That's the best description of the revelation that Facebook inflated the level of its users' time commitment to video. "Inflated" as in 60% to 80% too high, according to the first round of credible estimates. Predictably, the news triggered an earthquake from U.S. advertisers, and we probably haven't felt the last of it.

Why? Telling advertisers that they weren't billed for inflated audience numbers, and providing third-party verification that their ads ran, doesn't solve the underlying issue of transparency. The single biggest decision advertisers make is allocation: which media channels receive how much of the budget. To get this right, advertisers rely on credible, comparable audience estimates. No one buys media on time spent, but everyone allocates with it. As the video marketplace expands, the pressure for transparent time measures will only increase.

Before the new revelations, Facebook's promise for advertisers was rightly compelling: mining/matching/marrying advertiser data and Facebook data for precision targeting, with ads served just-in-time to mobile viewers, all powered by "world class" Facebook data. There was a meteoric rise in ad dollars directed at Facebook Mobile, and the social media units at agencies gave rise to social-dedicated agencies.

Continue reading at AdAge.com




Marketer MVPs of Social Media: Pumpkin Spice Puts Starbucks Atop Facebook and Instagram

Fri, 30 Sep 2016 10:45:55 -0400

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It happens every year: Starbucks (and other marketers) mark the arrival of fall by introducing pumpkin spice product varieties, and every year consumers eat it up. This time pumpkin spice helped Starbucks outperform all other brands' posts on Facebook and Instagram alike in terms of engagement measures such as likes, shares and comments.

Netflix, meanwhile, repeated its two-fer from last week, partly by sharing a Complex video bringing Hillary Clinton into the world of the Netflix series "Stranger Things."

Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

Continue reading at AdAge.com




Is There Such Thing as a 'Men's Media Company' Anymore?

Fri, 30 Sep 2016 10:30:00 -0400

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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.

It seems that few brands these days really want to be seen as being for men, which is notable considering that a bunch of blatantly female-focused publications -- Bustle, Broadly, Lenny Letter, Motto, among them -- have arrived over the past few years. (One notable example is Beta Male, a New York magazine popup blog that attracted some internet ire along with a solid readership.)

Thrillist Media Group, for example, is often described as being for millennial men. But the company would like to change that perception. "Over the last year or so, Thrillist has been shifting beyond being a solely male-focused media brand," a spokeswoman told Ad Age as she declined an interview request for an article about men's media.

Continue reading at AdAge.com




Setting It Straight: Trust is Better Than Transparency

Fri, 30 Sep 2016 10:00:00 -0400

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In the book "Tribal Leadership," the authors identify the five stages of culture, ranging from a "prison culture" to what could be described as a utopian giddiness. The prison culture is defined by hopelessness, with each member trying to undermine the other. There is zero trust.

The concept of trust and goodwill in relationships has been studied in depth. The prisoner's dilemma is one example, while The Trust Game is another. In both examples, and many other studies done on trust, the findings are always the same: The best outcomes for all participants occur when the parties decide to trust each other. This means they don't seek to undermine each other, cheat, steal, or accuse.

If we look at the shots being fired back and forth between the ANA and the 4As, between marketers and holding companies, we've regressed to a prison culture in which all observable trust has been broken.

Continue reading at AdAge.com




Best Practices for Real-Time Personalization

Fri, 30 Sep 2016 09:40:00 -0400


Today's customers want more than anonymous, one-size-fits-all transactions. They expect you to provide experiences relevant to their situation, needs and preferences, and they expect it to be delivered in real time, across channels and devices. In fact, customers themselves are already thinking differently about the way they engage with brands. Increasingly, consumers are willing to provide personal information in exchange for personalized offers.

As communications become more one-to-one and immediate, people also expect a response within five minutes of contacting a brand via social media. Instead of siloed, disjointed contacts across channels, marketing interactions must be seamless and consistent no matter how they're delivered, whether email, web, call center or the smartphones they check 150 times each day.

Marketers are already working quickly to meet this demand by orchestrating and automating real-time, personalized, omnichannel marketing strategies across inbound touch points. When done right, these more meaningful interactions can truly transform the customer experience. Some of the initiatives we've been working on, for example, include:

Continue reading at AdAge.com




Insights From Some of the Industry's Mad Men and Women

Fri, 30 Sep 2016 07:00:00 -0400

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During an Advertising Week session on Thursday called Mad (Wo)Men Live, industry leaders from DDB Worldwide, CP+B, Horizon Media and Canvas Worldwide took the stage to share their insights and visions on the industry.

Check out some of these industry veterans' thoughts on leadership, diversity and the state of the advertising industry below.

Lori Senecal, Global CEO, CP+B: Creating a succession or series of high-impact moments that live up to a brand's promise ends up being more engaging for consumers and gets around that clutter issue.

Continue reading at AdAge.com




In an Industry First, ESPN Lands a Major Agency to Pay for Out-of-Home Viewing

Fri, 30 Sep 2016 07:00:00 -0400

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It may not be as memorable a milestone as Ohio State establishing itself as the inaugural national champion of the College Football Playoff era or Golden State's unprecedented 24-0 run at the start of the 2015-16 NBA season, but in becoming the first network to successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off.

As it promised on the eve of its May upfront presentation in New York, ESPN took out-of-home deliveries to market during the summer bazaar, and one major agency holding company agreed to play ball. In a time when traditional TV deliveries are eroding faster than Peyton Manning's QB rating during his last year as a pro, the agencies' willingness to recognize out-of-home viewership as a valid source of GRPs marks a significant leap forward.

The out-of-home deals were confirmed by Eric Johnson, ESPN's exec-VP of global multimedia sales, and the top buyer at the holding company, who spoke to Ad Age on condition of anonymity.

Continue reading at AdAge.com




DirecTV Gets Meta With a Spot Starring TV Characters Liza and Josh From 'Younger'

Thu, 29 Sep 2016 20:30:00 -0400

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, The Dark Knight must decide between being a hero or a nightmare in Telltale Games' "Batman: The Telltale Series"; a man suffers from the big chill -- that turns coffee solid -- in an ad for home heating and cooling company Daikin; a small boy shows how VTech's Touch and Learn Activity Desk transforms from desk to chalkboard to easel; and people are advised to replace their mattresses every eight years in a spot promoting Mattress Firm's sale.

Finally, Liza (played by Sutton Foster) and Josh (Nico Tortorella) from TV Land series "Younger" enjoy the benefits of connecting his DirecTV Genie to the internet, which they agree is the "second-best hookup."

Continue reading at AdAge.com




Keith Cartwright: Why Advertisers Must Get Involved

Thu, 29 Sep 2016 18:30:00 -0400

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Keith Cartwright, exec creative director at Butler, Shine, Stern & Partners and a co-founder of Saturday Morning, a coalition dedicated to peace and change around racial inequality, spoke to Ad Age the day before the group announced that Procter & Gamble Co. had signed onto its Peace Brief.

Here, Mr. Cartwright addresses why advertisers should have no trepidation about joining a cause that can sometimes be considered politically charged.

Continue reading at AdAge.com




Clinton Campaign Reveals (No Kidding) 'Squad Goals'

Thu, 29 Sep 2016 17:15:00 -0400

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"Hillary is a badass," TV auteur Shonda Rhimes told the women's caucus at the Democratic National Convention in July. "Hillary gets it done. Hillary is squad goals, people."

A new short (2:41) video released today on Hillary Clinton's official YouTube channel expands on those sentiments. Initially released with the title "Squad Goals" (a term more associated with Hollywood types and millennials than 68-year-old politicians) and then quickly retitled "They're with her. Are you?," the video shows members of Clinton's "squad" -- Barack and Michelle Obama, Joe Biden, Bernie Sanders and Elizabeth Warren -- hitting the campaign trail and speaking about their choice for president.

Intercut with their passionate endorsements are shots of adoring crowds and Clinton herself exhibiting a certain unmistakable swagger and woman-of-the-people accessibility (e.g., she's shown taking a selfie with a fan). Underscoring it all: a propulsive, guitar-driven soundtrack. The video closes with an on-screen message in red, white and blue typography: "Barack & Michelle & Joe & Bernie & Elizabeth & You?"

Continue reading at AdAge.com




Moonves Weighs Risk to Legacy Amid Talk of CBS-Viacom Merger

Thu, 29 Sep 2016 16:45:00 -0400

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CBS Chief Executive Officer Leslie Moonves laid low all summer, watching as the family that controls his company fought with the leadership of their other media giant, Viacom.

Mr. Moonves can shun the spotlight no more. The Redstones prevailed, ousting management at faltering Viacom last month, and are now pushing the companies to recombine. Shari Redstone, who has assumed her father Sumner's leadership of the family business, told Viacom and CBS she would like Mr. Moonves to run the show, according to people familiar with the matter who asked not to be identified discussing private conversations.

A recombination could produce cost savings and help the companies contend with a changing media industry, National Amusements, the Redstone family holding company, said in a statement Thursday formally asking the companies to consider a merger. As the controlling shareholder of both CBS and Viacom, National Amusements won't weigh a takeover by a third party or any deal that would require it to give up power, it said.

Continue reading at AdAge.com




ANA Calls for Facebook Metrics to Be Audited and Accredited

Thu, 29 Sep 2016 15:45:00 -0400

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The Association of National Advertisers is calling for Facebook's metrics to be audited and accredited by the Media Rating Council in light of the social media network's disclosure that it has been giving marketers an inflated number for the average time spent viewing online clips.

"While ANA recognizes that 'mistakes do happen,' we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require," said ANA President-CEO Bob Liodice in a statement. "Specifically, Facebook metrics are not accredited by the Media Rating Council (MRC); accordingly an audit of Facebook metrics has not been completed."

Mr. Liodice added in the statement that more than $6 billion of marketers' media are being directed to Facebook, which is why it's time for the social network, as well as "other such major media players," be audited and accredited.

Continue reading at AdAge.com




Procter & Gamble Commits to Saturday Morning Peace and Equality Initiative

Thu, 29 Sep 2016 15:18:20 -0400

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Procter & Gamble and Syracuse University have signed onto the cause of Saturday Morning, a coalition for peace and change around racial inequality formed earlier this year by African-American creative leaders Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Jimmy Smith, the group said Thursday at an event during Advertising Week.

Procter & Gamble Chief Brand Officer Marc Pritchard and Damon Jones, P&G's director for global company communications, reached out to the nonprofit a few days ago and said, "Consider us in," according to Mr. Smith, chairman, CEO and chief creative officer of Amusement Park.

"Among the ways our brands can make the world a better place is through our voice in advertising," Mr. Pritchard said in a statement provided by a spokeswoman. "We have an opportunity and a responsibility to create advertising that both builds our brands and positively represents the people we serve --particularly African Americans. We look forward to working with the Saturday Morning team to learn more and continue to promote positive conversations, hope, and the power of diversity and inclusion."

Continue reading at AdAge.com




Molson Coors Sets Media Agency Review for U.S., Canada and U.K.

Thu, 29 Sep 2016 14:18:00 -0400

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Molson Coors Brewing Co. is beginning a request for proposal process to assess its media agencies in the United States, Canada and the United Kingdom and plans to make a final decision in the first quarter of 2017.

The review process comes as MillerCoors, a joint venture between SABMiller and Molson Coors, is set to become fully integrated into Molson Coors.

MillerCoors Chief Marketing Officer David Kroll announced the plan Thursday in an email to the brewer's distributors that was shared with Ad Age.

Continue reading at AdAge.com




YouTube Makes Bid to Smooth Music Industry Ties With Hire of Ex-Def Jam Boss

Thu, 29 Sep 2016 14:00:00 -0400

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YouTube has hired Lyor Cohen as its global head of music, entrusting the former Def Jam and Warner Music executive with improving the video site's contentious relationship with the recording industry.

Mr. Cohen, who started his career under the tutelage of Def Jam co-founder Russell Simmons, helped shape the music business and pop culture though his work with artists such as Run-DMC, Public Enemy and Ed Sheeran. Most recently, he founded 300 Entertainment, a boutique record label that scored a hit last year with rapper Fetty Wap.

After decades of watching new technologies transform the music business and the lives of his artists, Mr. Cohen will help YouTube and its parent Alphabet Inc. refurbish its image with artists. Some of the most powerful musicians have criticized YouTube for not doing enough to protect their copyrights, while labels have fought with the company over their share of revenue from advertising on music clips and videos.

Continue reading at AdAge.com




What Do Millennials Actually Use Venmo For?

Thu, 29 Sep 2016 13:50:00 -0400

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Pizza. Beer. Rogue eggplant? These are the emojis that delineate what users of the much-beloved mobile payment app Venmo spend money on, according to a recent study of transaction descriptions.

After analyzing more than 500,000 public Venmo payments, researchers at student loan marketplace LendEdu determined that a slice of pizza and a small flying stack of money were the most frequently used emojis.

It makes sense given the app's majority base of millennial users who both enjoy the cheesy, cheap dinner option and don't often carry cash. Alcohol-related emojis, such as champagne, wine and beer, swept four of the top 10 spots for emojis used. The playful illustrations, beverage related and otherwise, are used in about a third of all Venmo activity.

Continue reading at AdAge.com




Agencies Battle at Ad Age's Karaoke for a Cause During Advertising Week

Thu, 29 Sep 2016 13:13:01 -0400

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Twelve teams squared off on stage Wednesday night at Ad Age's second annual Karaoke for a Cause, competing for a $10,000 prize for the charity of the winner's choice, sponsored by The Trade Desk. McCann came away with the win, donating the prize money to NYC Food Bank.

Continue reading at AdAge.com




Dunkin' Donuts, Coca-Cola Team Up on Bottled Coffee Drinks

Thu, 29 Sep 2016 13:08:39 -0400

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Dunkin' Donuts has linked up with Coca-Cola to introduce a line of Dunkin' Donuts branded ready-to-drink coffee beverages in early 2017 and plans to give franchisees a cut of the profits from products sold outside the chain's shops.

Coca-Cola Co. will manufacture, distribute and sell the drinks, Dunkin' Donuts, a division of Dunkin' Brands Group Inc., said Thursday (which happens to be National Coffee Day).

Dunkin' Donuts' decision to jump into the bottled ready-to-drink coffee business comes more than two decades after rival Starbucks linked up with Coca-Cola rival PepsiCo to sell bottled coffee drinks.

Continue reading at AdAge.com




See the Spot: Nationwide Taps Actor From 'Hamilton'

Thu, 29 Sep 2016 12:00:00 -0400

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Nationwide is rounding out its trio of songsters with a new addition. The Columbus, Ohio-based insurer will air a spot tonight starring Leslie Odom Jr., known for his role as Aaron Burr in the hit Broadway musical "Hamilton." In the commercial, airing during Thursday Night Football on NFL Network, Mr. Odom, who won a Tony for his "Hamilton" performance, sings about the many sides of Nationwide, including the "mom side," the "just-be-calm side," and the "I-never-thought-I'd-get-married-at-65 side." The 30-second spot, part of a larger campaign that debuted in August, is meant to convey to consumers that Nationwide is more than just an auto insurance brand.

The "Songs for All Your Sides" campaign has also included spots from musicians Rachel Platten and Brad Paisley. Two years ago, Nationwide, which was founded in 1926, consolidated its different brand offerings, such as Scottsdale Insurance and Veterinary Pet Insurance, under one single brand and the new campaign is also intended to help solidify that strategy.

Chief Marketing Officer Terrance Williams has said that the "Nationwide is on your side" jingle, which is used in the new campaign, is one of the brand's marketing strengths. Nationwide spent $278.9 million on measured media in the U.S. last year, according to Ad Age's Datacenter.

Continue reading at AdAge.com




Cable Set-Top Box Alternative Delayed as FCC Vote Canceled

Thu, 29 Sep 2016 11:06:11 -0400

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A plan to give consumers alternatives to renting a set-top box from their cable TV providers faltered as the Federal Communications Commission canceled a scheduled vote.

FCC Chairman Tom Wheeler removed the proposal from the agency's monthly meeting agenda on Thursday, saying technical and legal details were still being worked out.

The plan backed by the White House aimed to clear the way for cheaper devices to serve as in-home gateways to video programming. It drew opposition from the pay-TV industry and skepticism from a fellow Democrat on the commission, Jessica Rosenworcel.

Continue reading at AdAge.com




Lair, Epoch Sign Directors; Method Hires and Promotes

Thu, 29 Sep 2016 10:32:00 -0400

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Integrated production studio Lair has signed New York-based Director Brad Hasse. His experience spans over 20 countries for clients including Listerine, United Colors of Benetton, AutoTrader, MTV, and music videos for RJD2, Gramatik, and Moby.

An ADC Young Guns X and Fabrica fellowship recipient, Hasse aims to work with practical and visual effects, comedic dialogue, and creative vision. He has directed viral videos including "Texting Hat" and "Planet of the Apes Party Fun Time."

Director David Terry Fine has signed with bi-coastal production company Epoch Films for commercial representation.

Continue reading at AdAge.com




Donald Trump Is Miss Congeniality on The New Yorker's New Cover

Thu, 29 Sep 2016 10:20:00 -0400

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Donald Trump is once again The New Yorker's coverboy -- or girl ... or something. In a Barry Blitt illustration for the magazine's Oct. 10 issue, which hits newsstands next week, a plump, tearful Trump is shown walking down a runway, a bouquet of flowers in one hand and a "Miss Congeniality" sash across his ample bosom. (Previously, Blitt depicted Trump bellyflopping into the GOP pool for the July 27, 2015 New Yorker cover.)

Franoise Mouly, The New Yorker's art editor, offers background on the new cover in a "Culture Desk" note posted at newyorker.com:

"She was the worst we ever had, the worst, the absolute worst, she was impossible," Donald Trump told Fox News the morning after his debate with Hillary Clinton, defending his treatment of Alicia Machado, the former Miss Universe whom he called "Miss Piggy," when she gained weight after the pageant, and "Miss Housekeeping," in apparent reference to her heritage. Watching the debate, the artist Barry Blitt recognized a significant moment in the Presidential campaign. Of all Trump's dangerous beliefs, Blitt said, his misogyny "might just be his Achilles' heel."

Continue reading at AdAge.com




Three Big Benefits of In-Person Networking

Thu, 29 Sep 2016 10:00:00 -0400

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Social media and technology have without a doubt revolutionized the networking landscape. But that doesn't mean networking events are a thing of the past. The benefits of networking go further than building up your Rolodex. Face-to-face meetings are still an essential part of doing business, and the benefits of doing it right, as shown in this infographic, are undeniable:

1. Improve communication

Continue reading at AdAge.com




Mars Kicks Off International Media Buying Review

Thu, 29 Sep 2016 09:03:00 -0400

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Mars has begun a media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia, according to executives familiar with the situation.

A spokesman at Mars in the U.K. referred inquiries to headquarters in the U.S., where a spokesman did not immediately respond to a voicemail and email seeking comment.

The company, which owns brands including M&M's, Snickers, Twix, Dolmio, Uncle Ben's and Pedigree, splits out its media planning and buying operations.

Continue reading at AdAge.com