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Danny DeVito Lolls in a Pool of Chocolate in M&M'S Super Bowl Teaser

Mon, 22 Jan 2018 20:51:18 -0500

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All your #trollfoot dreams are about to come true: A chocolate-splashed Danny DeVito will star in M&M's Super Bowl spot.

The actor appears in a teaser released Monday night for the brands big-game ad lolling in a pool of the melted stuff. The spot is dripping in chocolatey historical significance: For many years, M&M's commercials ended with the red M&M rising up through a pool of liquid chocolate. This time, DeVito takes the place of the red M&M to messy effect.

The 30-second Super Bowl spot will also feature a guest appearance by YouTube star, actor and singer Todrick Hall.

Continue reading at AdAge.com




Miller Lite Passes Budweiser in Sales as All Big Beers Decline

Mon, 22 Jan 2018 19:14:14 -0500

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The King of Beers keeps falling farther off the throne. Budweiser was passed by Miller Lite as the nation's third-best selling beer, according to newly released 2017 year-end sales figures from Beer Marketer's Insights. Bud Light still has a strong grip on the top spot, followed by Coors Light.

But the competition among America's top brews has devolved into a contest of who can fall the slowest, rather than actually grow, as craft beers and spirits continue to give big brands problems. At the same time, Michelob Ultra and Modelo Especial have surged, while Corona continues to make steady gains.

Bud's fall to fourth continues a long-running slump since the so-called King of Beers peaked in the late 1980s. It lost its second-place spot in 2011 to Coors Light.

Continue reading at AdAge.com




Bacardi Buys Patron for $5B as High-End Tequila Booms

Mon, 22 Jan 2018 17:20:23 -0500

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Bacardi Ltd. has scooped up Patron in a deal that instantly makes it a major player in the surging high-end tequila market. The deal values Patron at $5.1 billion and is expected to close in the first half of the year, Bacardi announced today. Privately-held Bacardi previously had a minority stake in Patron.

It's too early to assess how the acquisition will affect ad agencies, but the deal could present an opportunity for Omnicom Group, which has a tight grip on Bacardi. Omnicom's BBDO Worldwide handels global creative for most of Bacardi's brands, which include its namesake rum as well as Grey Goose vodka, while OMD has media duties across the Bacardi portfolio. Patron uses MullenLowe for creative and the agency's MediaHub for media. One bright spot for Mullen is that Patron's senior leadership team will remain in their roles, including Chief Marketing Officer Lee Applbaum.

A Bacardi spokeswoman said it was too early to speculate on agency maneuvers. BBDO referred calls to Bacardi. A MullenLowe spokesman declined comment.

Continue reading at AdAge.com




Should Your Name Be in the Super Bowl Ad Archive?

Mon, 22 Jan 2018 17:00:00 -0500

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The Ad Age Super Bowl Ad Archive includes over 1,000 big-game commercials, from "Hilltop," "1984" and the "Frogs" series to "Hare Jordan," "The Force" and "Like a Girl." But it's not here for the entertainment value, as great as many of the ads are. It's an industry resource and journalistic record, driven by credits, insights and crazy back stories.

And we're still building. In some cases, we need your help. We don't have any credits yet on the 1986 Super Bowl ad above, for example, part of the $100 million rollout of McDonald's McDLT ("Romeo and Juliet").

Search the Archive for your work using the search box or the year menu, or by shortcutting to your year with a URL like adage.com/sbaa2015, adage.com/sbaa1995 or adage.com/sbaa1984.

Continue reading at AdAge.com




Marketers Said CES Was #SoMale. Will Next Year Be Any Different?

Mon, 22 Jan 2018 16:00:00 -0500

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During the uproar over a lack of solo female keynote presentations at CES this month, Twitter, Sonos and a number of other companies worked quickly to stage events highlighting women and diverse voices.

"I cannot believe we have to fucking do this, people," said Kara Swisher, executive editor of Recode, at Twitter's #HereWeAre event.

The question is whether they'll have to do it again next year.

Continue reading at AdAge.com




72andSunny NY Adds New Leadership, Hershfield Joins The Community, BBH Taps Lazaro

Mon, 22 Jan 2018 15:00:00 -0500

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72andSunny New York has tapped Jessica Monsey as managing director and Justine Armour as executive creative director. Current Managing Director and Partner James Townsend will remain in the New York office and transition into a global role. Monsey, who will join the team in April, returns to the city after spending 12 years at Wieden & Kennedy Portland where she most recently was director of client services. Armour, who will move into her new role immediately, joined 72andSunny New York in October 2016 as a group creative director, having previously been at Wieden & Kennedy Portland.

Continue reading at AdAge.com




How the Philly Police Greased Crisco's Marketing

Mon, 22 Jan 2018 14:48:20 -0500

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Crisco, whose social feeds are normally dominated by chatter about frosting recipes and pie crust tips, enjoyed a rare pop-culture moment Sunday thanks to the Philadelphia police, who used the shortening to keep Eagles fans off of light poles.

Still, the brand has not done much to seize on its fleeting moment of sports fame, which came after Eagles fans poured into the streets to celebrate a Super Bowl berth. For one, Crisco does not have a Twitter handle, or at least one that is used. Crisco did take notice on Facebook, however, with a post noting that "there are better (and more delicious) ways to use Crisco for game day!" But it got scant attention with only three comments and 25 likes as of early Monday afternoon.

Most of the social media attention came from the official Twitter handle of the Philadelphia police.

Continue reading at AdAge.com




Rupert Murdoch Tells Facebook to Pay 'Trusted' Publishers

Mon, 22 Jan 2018 14:35:46 -0500

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Rupert Murdoch is calling on Facebook to pay "trusted" publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.

The media mogul, who controls The Wall Street Journal and Fox News, has been among the most vocal of the old media guard warning against the rising power of Facebook. The social network has promised major changes to how it serves news on the site, which threatens to disrupt how publishers have become accustomed to reaching Facebook audiences.

"The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services," Murdoch says in his statement released Monday. "Carriage payments would have a minor impact on Facebook's profits but a major impact on the prospects for publishers and journalists."

Continue reading at AdAge.com




True to Its Word, Fox Sports Owned the Fall

Mon, 22 Jan 2018 14:00:00 -0500

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Last spring, during a barnstorming tour of New York's top media agencies, Eric Shanks told TV buyers that Fox Sports would "own the fall," a guarantee that would prove to be the mantra for the whole broadcast network's May upfront presentation. Buyers now say that Fox delivered on its promises.

Back in April, Shanks, who serves as President, chief operating officer and executive producer of Fox Sports, said that American consumers spend $300 million more during the 20 weeks of football season than they do throughout the entire rest of the year. "When America is out there spending the most, Fox Sports is at its best," he said, arguing that Fox's roster of NFL, college football and postseason baseball made it the smartest investment for marketers.

A highlight reel of Fox's fall would include the 23.2 million viewers who tuned in for its "America's Game of the Week" NFL showcase, which secured its ninth consecutive season as TV's highest-rated program; a seven-game Astros-Dodgers battle that was the third most-watched World Series in the last 10 years; and a 23 percent spike in the ratings for its Big Ten-enhanced college football lineup.

Continue reading at AdAge.com




Watch the Newest Ads on TV From Facebook, Bud Light, Apple and More

Mon, 22 Jan 2018 13:50:00 -0500

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: A pep talk delivered in Bud Light's "Game of Thrones"-inspired universe starts and ends with (of course) "Dilly dilly!" (For background, see E.J. Schultz's December report on the ongoing campaign: "'Dilly Dilly' Touchdown: Bud Light to Bring its Catchphrase to the Super Bowl.") In its latest "Shot on iPhone" ad, Apple calls attention to the Portrait Lighting feature on the iPhone X (Alexandra Jardine previewed the spot on Creativity: "Apple Promotes iPhone X Selfies to the Poetry of Muhammad Ali"). And Facebook hypes "Tom vs Time," a new Facebook Watch docu-series starring New England Patriots quarterback Tom Brady.

Continue reading at AdAge.com




Facebook: The Ministry of Truth?

Mon, 22 Jan 2018 13:30:00 -0500

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Facebook CEO Mark Zuckerberg recently wrote, "Today I'm sharing our second major update this year: to make sure the news you see, while less overall, is high quality. I've asked our product teams to make sure we prioritize news that is trustworthy, informative, and local. And we're starting next week with trusted sources."

In the same post he goes on to say, "There's too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them. That's why it's important that News Feed promotes high quality news that helps build a sense of common ground."

The post-truth era

Continue reading at AdAge.com




Super Bowl Alert: Free Cars and Pizzas For Everyone? OK, Probably Not

Mon, 22 Jan 2018 12:52:06 -0500

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The latest Super Bowl ad news from Ad Age and elsewhere. Enter your email address here to get it in your inbox.

While we now know which teams will go head-to-head on Feb. 4, when the Philadelphia Eagles will look to avenge their Super Bowl loss to the New England Patriots in 2005, but there are still plenty of questions surrounding the commercials. Ad Age has confirmed about two dozen of the brands that will air Super Bowl ads, meaning about half remain unaccounted for. Expect that info to begin flowing more quickly this week.

You get a car, you get a car, you get a car?

Continue reading at AdAge.com




White House Comment Line Message Changed to Audio Attack Ad Blaming Dems for the Shutdown

Mon, 22 Jan 2018 11:55:00 -0500

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On Day 3 of the U.S. Government shutdown, Republicans and Democrats are hard at work ... blaming each other for the shutdown. The Guardian notes that the Trump Administration is taking a novel approach to the blame game, turning the White House comment line, 202-456-1111, into essentially an attack ad. The Guardian recorded and posted the full audiosee the paper's YouTube video version abovebut the key line of the out-of-office message is: "Unfortunately, we cannot answer your call today, because congressional Democrats are holding government funding, including funding for our troops and other national security priorities, hostage to an unrelated immigration debate."

Continue reading at AdAge.com




Watch: Disturbing Trump Ad Calls Dems 'Complicit' in Murders Committed by Illegal Immigrants

Mon, 22 Jan 2018 09:55:00 -0500

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On Saturday, the Donald J. Trump for President channel on YouTube released a campaign ad called "Complicit" that throws a hearty serving of red meat to his base. Right from the start, the 30-second video is designed to shock viewers by showing courtroom footage of Luis Bracamontes, an illegal immigrant accused of killing two Sacramento-area sheriff's deputies in 2014, saying "Only thing that I f*****g regret is that I f***** just killed two." (That text also appears on screen.)

An announcer describes Bracamontes as "pure evil" and declares that "President Trump is right. Build the wall! Deport criminals. Stop illegal immigration now. Democrats who stand in our way will be complicit in every murder committed by illegal immigrants." During the latter line, images of House Minority Leader Nancy Pelosi, Senate Minority Whip Dick Durbin and Senate Minority Leader Chuck Schumer appear on screen.

Alt-right site Breitbart, an enthusiastic supporter of Trump's immigration policies, took note of something the Republican Speaker of the House had to say about the ad on Sunday: "Paul Ryan on Trump Ad Attacking Dems: 'I Don't Know If That's Necessarily Productive'."

Continue reading at AdAge.com




Publicis Groupe Hires R/GA Veteran Nick Law as Chief Creative Officer

Mon, 22 Jan 2018 09:25:59 -0500

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Publicis Groupe has named Nick Law, longtime R/GA creative leader, as chief creative officer of the holding company and president of Publicis Communications.

Law, who has been at Interpublic Group's R/GA since 2001, most recently as global CCO, will officially take on the newly created dual Publicis role in May. He will also join the executive committee and report directly to Publicis Groupe Chairman and CEO Arthur Sadoun.

Sadoun told Ad Age that the decision to create the Publicis Groupe CCO role originated last June at the Cannes Lions Festival of Creativity when he announced the launch of AI-powered professional assistant platform Marcel and the decision to take a year off from any awards programs or promotional investments.

Continue reading at AdAge.com







After H&M Debacle, Business Booms for Reputation Firms

Mon, 22 Jan 2018 05:00:00 -0500

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It was a rough start to 2018 for H&M, and other retailers are paying attention, knowing that their brand could easily come under fire next. Reputation management consulting firms are seeing increased interest from retailers eager to avoid, and prepare for, any controversy similar to the H&M debacle.

After the Swedish apparel seller posted an ad of a black child wearing a hoodie reading "Coolest monkey in the jungle" earlier this month, global protests, both in person and on social media, have erupted, calling the 4,133-unit chain racist. Recent developments in the two-week-old backlash include store closures following violent demonstrations in South Africa, and the relocation of the child model and his mother from their home in Stockholm due to security concerns.

In an age of hyper-awareness of potential racism and sexism, business is booming for firms like Reputation Institute, a Boston-based outfit that has roughly 350 global clients such as Kroger and Procter and Gamble. The 20-year-old company, which has eight offices outside North America, added a Chicago office last month, and plans to open two additional U.S. locations later this year. It's also offering more products and services, such as the ability to measure corporate responsibility and certain public opinion.

Continue reading at AdAge.com




The ABCs of Gen Z

Mon, 22 Jan 2018 03:00:00 -0500

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.topimage img {

width: 100%;

}

Continue reading at AdAge.com




Banking on Youth

Mon, 22 Jan 2018 03:00:00 -0500

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.full-custom-hero a {

color: #000;

border-bottom: 1px solid #000;

Continue reading at AdAge.com




A Day In the Life of a 12- (Almost 13!) Year-Old Brooklynite

Mon, 22 Jan 2018 03:00:00 -0500

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We asked a Gen Z sample size of one to break down an average day in terms of the tech and media she consumes. "I personally don't consider myself typical," says our correspondent. "There are millions of kids my age who have experienced different things and learned about life in their own way." The following is a day in Freya's media diet, edited only for space. (And yes, full disclosure, she is the daughter of our editor-- but she worked for free. Mostly.)

6:30 a.m.: I jolt awake from the sound of my alarm clock. I try to shake off sleep as I get up and get my uniform out of the closet.

7 a.m.: I grab a book, like "Calvin and Hobbes" or "The Far Side." My mom has turned on NPR and is listening to the news. I don't mind it, though it can be annoying. I eat while reading. No screens allowed on weekday mornings (but I normally sneak a look at the weather or my cat game, "Neko Atsume").

Continue reading at AdAge.com




'We'll Surprise Millions': See The Teaser For Hyundai's Super Bowl Ad

Sat, 20 Jan 2018 08:42:34 -0500

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Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it's not above a little teasing, first.

On Sunday, the auto maker will air a preview for its Super Bowl commercial during the AFC and NFC Championship games.

"Last Super Bowl we surprised three heroes. This year we'll surprise millions," according to the teaser. "And you might be one of them."

Continue reading at AdAge.com




Twitter Notifies Almost 700,000 Users About Russian Tweets

Fri, 19 Jan 2018 17:55:00 -0500

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Twitter said it found another 1,062 accounts linked to the Russian government-backed Internet Research Agency accused of trying to influence the 2016 U.S. presidential election.

The social media company said it's emailing notifications to 677,775 people in the U.S. who followed one of these accounts or retweeted or liked a Tweet from these accounts during the election period, according to a blog post Friday. The new IRA accounts are in addition to 2,752 accounts Twitter found and disclosed last year.

All the IRA-related accounts have been suspended and the company is sharing information about them with congressional investigators who are reviewing potential manipulation in the 2016 election. During the time period Twitter investigated, the 3,814 identified IRA-linked accounts posted 175,993 Tweets, about 8.4 percent of which were election-related.

Continue reading at AdAge.com




Facebook to Rank Publishers Based on How Trusted They Are

Fri, 19 Jan 2018 17:05:50 -0500

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Facebook will rank news outlets based on how "trustworthy" they determine them to be, in another News Feed tweak announced by CEO Mark Zuckerberg on the platform Friday.

Zuckerberg added that he expects a 20 percent drop in the amount of news people see.

"There's too much sensationalism, misinformation and polarization in the world today," Zuckerberg writes in his post. "Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them."

Continue reading at AdAge.com




Super Bowl LII Preview: Is Auto Running Out of Gas?

Fri, 19 Jan 2018 16:30:11 -0500

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Before this weekend is over, we'll know which teams will be squaring off against each other in Super Bowl LII. But while we're not sure if Tom Brady or Blake Bortles will be under center against the true home team or the Philadelphia Eagles, we do have a pretty good idea what to expect with regard to almost every other aspect of Super Bowl Sunday.

Business as usual

NBC Sports ad sales chief Dan Lovinger last week confirmed that NBC had fewer than 10 spots to sell before the game gets underway in Minneapolis, which if nothing else suggests that going down to the wire is the new normal. (Just a few years ago, Lovinger's predecessor Seth Winter said his sales team had moved the last of its $3.5 million spots shortly after Thanksgiving.) Look for the usual suspects to splash their messages across your flatscreen, including official beer backer Anheuser-Busch InBev, which will hype its Budweiser, Bud Light, Stella Artois and Michelob Ultra brands, as well as perennials like Pepsi and Coca-Cola. "Category-wise it's a fairly traditional mix relative to other Super Bowls," Lovinger said, adding that fans will be treated to the standard run of car, tech, movie, beverage and telco ads. Verizon said Friday that it is back in the game.

Continue reading at AdAge.com




Verizon Returns to Super Bowl After Long Break, but Which Pitch Will It Bring?

Fri, 19 Jan 2018 15:20:48 -0500

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Verizon is returning to the Super Bowl for the first time since 2011, it confirmed on Friday. But it declined to describe its plans, so the question is which Verizon will show up to play.

In its 2011 appearance, four days before Apple's iPhone hit Verizon stores, the telco's spokesman was the guy who said, "Can you hear me now?"

Fast forward to today, and Verizon's spokesman has switched to Sprint. The company has found a new spokesman, Thomas Middleditch from "Silicon Valley." It's purchased AOL and Yahoo, assembled its own advertising platform and built a sophisticated IoT offering that arms large companies with rich data.

Continue reading at AdAge.com




Facebook Is Said to Decide Against Thursday Night NFL Bid

Fri, 19 Jan 2018 15:16:07 -0500

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Facebook, which has spent the last two years buying live sports rights to stream on its social network, is not bidding for the National Football League's Thursday night package, according to a person familiar with the matter.

The NFL invited bids for its 2018 Thursday games late last year, and is expected to decide before the end of February. Though the rights to its more popular Sunday and Monday games are locked up into the next decade, the league has been using one- and two-year deals for its Thursday games to experiment with different partners and platforms.

Facebook has bid for NFL's Thursday games in the past, according to the person. The streaming rights for the 2017 package went for $50 million to Amazon. The company hasn't said whether it will bid again.

Continue reading at AdAge.com




Ad Lib: Havas' Harry Bernstein on 'Fighting Algorithms All Day'

Fri, 19 Jan 2018 15:00:00 -0500

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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!

If you've spent any time in agency circles, you haven't seen a lot of people who look or talk like Harry Bernstein. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. The through line, though, is that he's apt to talk to anybody about anything.

Continue reading at AdAge.com




Influencer Agencies Head 'to the Moon' Amid Bitcoin Boom

Fri, 19 Jan 2018 14:00:00 -0500

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Credit: Illustration by Tam Nguyen/Ad Age

The digital gold rush prompted by Bitcoin has some social media agencies heading "to the moon"cryptocurrency speak for whenever someone sees massive gains.

"One-hundred percent, influencers are being used to market these token sales," says Ryan Detert, CEO of Influential, an agency that connects brands with influencers. "In the last eight months, it has become a common request for us. And yes, everyone is doing it."

Continue reading at AdAge.com




Agency Brief: Mr. President, Music and McDonald's

Fri, 19 Jan 2018 13:15:00 -0500

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Happy Friday! The week started off with us remembering the legacy of Rev. Martin Luther King Jr. on Monday and it will wind down tomorrow with the Women's March in cities around the world. We expect to see lots of agencies supporting the cause with signs, t-shirts and more.

Now on to this week's agency roundup.

Hey Mr. President!

Continue reading at AdAge.com




Watch the Newest Ads on TV From AT&T, Apple, Zaxby's and More

Fri, 19 Jan 2018 12:20:00 -0500

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Zaxby's hypes its $5.99 Spicy Honey BBQ Boneless Wings Meal with the help of a silent woman (who's apparently drooling, but let's not dwell on that). Apple serves up a six-second spot that ran during "How to Get Away With Murder" on ABC, suggesting fans use Siri to get more information about the show. And AT&T promotes its upcoming "History By Us" initiative ("Black History Told By Those Making It").

Continue reading at AdAge.com