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Preview: Advertising Age - Latest News

Advertising Age - Latest News



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Grammarly's online ad campaign is relentless (and No. 1 on the Viral Video Chart)

Thu, 26 Apr 2018 15:00:00 -0400

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Grammarly, the software that promises to improve your writing, has lately been a regular on the Viral Video Chart, often earning a spot next to high-profile ads from sexier brands. This week it's back on top with a bullet, demolishing the competition for consumer eyeballs by some 60 million views in one seven-day span.

As always, it's good to remember that the rankings here reflect both "organic" viewsthe sort of thing that "viral video" usually impliesand paid advertising, which is more often how brands usually get in front of consumers online.

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Watch the newest ads on TV from Citi, Facebook, Verizon and more

Thu, 26 Apr 2018 13:00:00 -0400

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Thomas "Silicon Valley" Middleditch stars in yet another Verizon ad, this one with a Mother's Day angle. (Mother's Day is Sunday, May 13.) Facebook says that "From now on, Facebook will do more to keep you safe and protect your privacy." (Ad Age's I-Hsien Sherwood has background on Creativity: "Facebook's apology tour begins with a nationwide ad campaign"). And Citi calls attention to how Citi Community Capital helped finance the rebuilding of housing for New Yorkers affected by Hurricane Sandy.

Continue reading at AdAge.com




PepsiCo eyes outside investors for its Creators League

Thu, 26 Apr 2018 12:49:00 -0400

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PepsiCo is looking for outside help for its internal agency, the Creators League. The food and beverage giant in recent months has been reaching out to external partners about taking some oversight, or even investing in, the in-house content creations studio, according to people familiar with the matter.

Options include forming a partnership that could include a significant financial investment from the outside. Organizations that PepsiCo has targeted include ad agencies and production companies, according to people familiar with the matter. It's unclear whether PepsiCo is eyeing an outright sale of the studio, or looking to partner in some other way.

PepsiCo declined to comment.

Continue reading at AdAge.com




New PM unit wants to fix 'fragmentation' in social marketing

Thu, 26 Apr 2018 11:56:00 -0400

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Publicis Media wants creative and media to see eye-to-eye when it comes to social media. Its goal: to smooth over conflicts like creatives working on a 15-second-spot, say, while media thinks the way to go is a live video or social media stories.

That's why it's now offering UNIT3C, a group that brings together all social marketing-related creative, production and media. It's an evolution of a unit that historically has been under Moxie, a marketing solutions agency that Zenith acquired in 2006. The service will be available to all Publicis Media agencies and their clients in the U.S. UNIT3C and its central team is based in Atlanta at the Publicis Media campus, but talent will be across the group's agencies.

Cynthia Glasbrenner, who has been with Publicis Media for six months as SVP and managing director, is overseeing the effort. She most recently was SVP at Hill Holliday in Boston, responsible for media activities for Dunkin Donuts, which recently appointed new creative agency BBDO Worldwide and is reviewing its media (currently with IPG's Trilia).

Continue reading at AdAge.com




The cola wars are back: Pepsi pledges to go 'toe-to-toe' with Coke

Thu, 26 Apr 2018 11:19:00 -0400

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The campaign attempts to spin the brand forward to the modern age by suggesting it has persevered through multiple generations. But the approach begs the question: Is Pepsi, long associated with the here and now and hottest stars, leaning a bit too much into its past? (Before the switch, one recent tagline was was "Live for Now.")

Time will tell. But so far, the Super Bowl ad did not appear to move the needle much. Indeed, beverage volumes fell in the first quarter despite media spending that executives characterized as being "up significantly" in the period, including a double-digit hike across big brands. The spending included a Super Bowl ad starring Morgan Freeman for a new Mtn Dew line extension called Mtn Dew Ice. Brand Pepsi, meanwhile, has a new ad featuring New York Yankees star Aaron Judge that debuted in time for the baseball season.

On the earnings call, one analyst asked why PepsiCo's beverage business has yet to respond to the company's media spending surge. PepsiCo Chief Financial Officer Hugh Johnston responded that advertising takes a longer time to take hold when compared with other marketing moves like adding new distribution or tweaking prices.

Continue reading at AdAge.com




Why Marketo wants marketers to be fearless

Thu, 26 Apr 2018 11:00:00 -0400

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When I asked Sarah Kennedy, the relatively new CMO at marketing automation firm Marketo, what's the best advice she'd ever been given, her answer set the tone for our discussion: "Jump out of the plane and find your parachute on the way down." It is little wonder that Kennedy, who jumped into her role eight months ago, felt compelled to not just rethink the company's sizeable user summit but also to reexamine the entire brand. In this process, Kennedy realized that her appreciation of fearlessness might just be the key to engaging her target audience.

Concerned that a trend toward perfectionism was overtaking the greater promise of experimentation, Kennedy and her team adopted "fearless" as a rallying cry for an upcoming user summit. Just as importantly, Marketo began practicing what they were about to preach, internally. This recognition that marketing promises are best lived before being spoken is just one of the many insights you'll find in our lively conversation below.

Continue reading at AdAge.com




Thursday Wake-Up Call: YouTube and Amazon give parents more control over kids' content

Thu, 26 Apr 2018 06:15:00 -0400

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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Facebook has been facing relentless PR crises, but its ad sales are ... doing just great, actually. Facebook had ad revenue of $11.8 billion in the first quarter, up 50 percent from the same period a year ago, Ad Age's Garett Sloane writes. For months, the company has faced flak for allowing the spread of misinformation and propaganda made by Russian trolls. Then came the Cambridge Analytica user data privacy scandal -- which broke near the end of the first quarter, so its potential impact on ad sales isn't clear yet. Anyway, this is another reminder that advertisers and users don't share the same concerns. And also, as Sloane writes in another piece, advertisers want more data on Facebook users, not less.

Also: A new nationwide campaign from Facebook reminisces about the good old days of Facebook, when it made us feel "a little less alone." It promises to put the focus back on friends, like how it was before Facebook's problems with "spam, clickbait, fake news and data misuse." Read more by Ad Age's I-Hsien Sherwood, and watch the spot here. (Trigger warning: This video contains footage of people flashing engagement rings, showing off baby bumps and celebrating their birthdays with friends who look so much more fun than yours. Enjoy!)

Parental approval

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Novelist and T editor Hanya Yanagihara on the 'slap-you-in-the-face' power of magazines

Thu, 26 Apr 2018 05:00:00 -0400

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A peripatetic childhood, a love of old fashioned magazines and a self-described "zany" sensibility have converged in Hanya Yanagihara to make her a uniquely unique candidate to edit the New York Times' T Magazine. For almost exactly a year now, she has been molding the lifestyle and culture magazine in her image"urgent" and "joyful" are her watchwords. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and, yes, the adsso many adsare still going strong.

"Different editors have interpreted what T is in different ways," Yanagihara says in this episode of the Ad Lib podcast. "I think of mine as more of a general interest, culture and art magazine that's masquerading as a fashion magazine."

Continue reading at AdAge.com




Former Havas Chairman Bollore charged in French bribery investigation

Thu, 26 Apr 2018 01:30:00 -0400

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Billionaire Vincent Bollore was charged by French investigators as part of a probe into the possible use of bribes in two African countries to obtain port contracts from public officials, according to a statement from his company.

The charges stem from a case focusing on suspicions of foul play when Bollore SA was awarded contracts to operate container terminals in Lome, Togo, and Conakry, Guinea. The case has a link to ad group Havas as well. Bollore has wide-ranging business interests, and at the time of the alleged events in 2010, he was Havas' chairman, and his namesake company was Havas' controlling shareholder.

Bollore "remains presumed innocent" as the investigation continues, according to the statement. In France, charges are announced prior to any decision on whether to refer the case to trial and can be dropped later. The move allows his defense team to have access to the case files underpinning the allegations, which they haven't seen so far, and "have the opportunity to answer these unfounded accusations," according to the statement.

Continue reading at AdAge.com




Chipotle's new CEO says the brand 'has been invisible'

Wed, 25 Apr 2018 19:16:00 -0400

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Brandt, "a seasoned veteran" who joined April 2, is "quickly assessing the changes needed across marketing so we can get back to emphasizing the craveability of our food and expanding brand loyalty among consumers," said Niccol. "I'm confident Chris will quickly find ways to increase our brand relevance and ensure our advertising spend is working harder for us."

Marketing and promotional costs were only 1.8 percent of sales in the quarter, a decline from the year-ago period. The company expects marketing and promotional costs of about 3 percent of sales for the year, with spending around 3.5 percent to 4 percent of sales in the current second quarter.

"I believe the brand has been invisible and I think as the brand becomes visible and we lead culture, that's going to be a huge opportunity going forward," Niccol said during a question and answer session. "This brand needs to be leading culture, not reacting to it. And the people that are loyal to this brand, that's what they want to be a part of."

Continue reading at AdAge.com




Ford cuts brand sedans -- and marketing spending

Wed, 25 Apr 2018 19:07:00 -0400

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Ford Motor Co. plans to stop selling all sedans in North America and has nearly doubled its cost-cutting target by 2022 from the plan it laid out only six months ago. The automaker said it will either fix or eliminate unprofitable portions of the business -- and trim sales and marketing expenses.

Ford said the only cars it will keep in North America beyond their current generations are the Mustang and the Focus Active arriving in 2019. The automaker said it now expects to achieve an 8 percent global profit margin by 2020, two years sooner than planned. It upped its five-year cost-cutting goal to $25.5 billion, from the $14 billion projected by CEO Jim Hackett in October.

Ford Chief Financial Officer Bob Shanks wouldn't say whether Ford would need to eliminate jobs to achieve the additional $11.5 billion in cost cuts. Nearly half of the cuts would be in sales and marketing -- through incentive optimization, reduced advertising and other actions -- with the rest coming from engineering and product development, material costs, manufacturing and information technology, in that order.

Continue reading at AdAge.com




Advertisers signal to Facebook they want more data, not less

Wed, 25 Apr 2018 18:58:47 -0400

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Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over highly publicized data lapses, most brands appear worried about their ability to reach their desired consumers if stricter privacy policies take root.

On Wednesday, Facebook announced financial results from the first quarter this year, and ad sales hit $11.8 billion, up 50 percent from the prior year, despite the Cambridge Analytica revelations that stirred a panic about data safety. Cambridge Analytica has been accused of making off with data on up to 87 million Facebook users, prompting the social network to reconsider its privacy and data policies.

"We heard from a handful advertisers who paused spend," said Sheryl Sandberg, Facebook chief operating officer, in an earnings call with Wall Street analysts. "One of whom has already come back. We haven't seen a meaningful trend or anything much since then."

Continue reading at AdAge.com




What Facebook crisis? Ad sales skyrocket to $11.8 billion, users don't #delete

Wed, 25 Apr 2018 16:30:00 -0400

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Facebook showed at least initial resilience on Wednesday when it released its financial results from the first quarter, a period when the social network was criticized for the way it handles information about its users.

Despite negative headlines about Facebook's unmatched reach, Cambridge Analytica's allegedly improper use of Facebook data on up to 90 million users, the calls to "#deleteFacebook" and two days of Congressional hearings for CEO Mark Zuckerberg, the company emerged with nearly $5 billion in net income for the quarter, up 62.8 percent from a year earlier.

Facebook sold $11.8 billion in ads during the first quarter, up 50 percent. That year-over-year growth was slightly stronger, in fact, than before the Cambridge Analytica news broke; fourth-quarter ad revenue grew 49 percent.

Continue reading at AdAge.com




Facebook taps Republican to lead U.S. policy team amid scrutiny

Wed, 25 Apr 2018 15:30:00 -0400

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Facebook has named a new head of U.S. public policy as the company deals with ongoing fallout from the Cambridge Analytica scandal and increasing pressure over privacy around the world.

Kevin Martin, a Republican former chairman of the Federal Communications Commission who has worked for the social media platform since 2015, will take on the role on an interim basis, the company said.

The move comes in the wake of revelations that Cambridge Analytica, the political consultancy with ties to President Donald Trump's campaign, obtained the personal data of as many as 87 million Facebook users without their permission. Earlier in April, Chief Executive Officer Mark Zuckerberg testified before Congress for two days over the episode, and the company is facing privacy probes by the U.S. and international authorities.

Continue reading at AdAge.com




Peter Thiel can avoid Gawker probe, promises not to buy assets

Wed, 25 Apr 2018 15:27:00 -0400

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Peter Thiel has agreed not to bid on the assets of bankrupt Gawker Media in exchange for the web publisher's promise to end an investigation into the tech billionaire.

The accord between Thiel and Gawker's estate clears an obstacle to the company selling its assets in bankruptcy, according to court papers filed Wednesday in U.S. Bankruptcy Court in New York. Thiel had expressed interest in buying the company's remaining assets as a way to shut down the investigation, and his involvement could have discouraged other potential bidders, an administrator for the estate said in court papers.

The defunct website was looking into Thiel's role, as well as his lawyer's, in funding the lawsuit that led to its demise. Under bankruptcy law, creditors can look into possible litigation that may gain more money for creditors.

Continue reading at AdAge.com




Marketer's Brief: Audi takes dig at self-driving cars in new ad

Wed, 25 Apr 2018 13:57:00 -0400

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Of course Audi, like most major car brands, is simultaneously working on self-driving tech. In a 2016 interview, Loren Angelo, VP of marketing at Audi of America, told Ad Age that the driver won't vanish from its advertising even if Audi eventually reaches full autonomy. "We believe that as a brand, it's part of our positioning," he said. "We know our owners and the people who love our brand love to drive."

McDonald's goes global in new Chicago restaurant

Would You Buy This?

Continue reading at AdAge.com




Watch the newest ads on TV from Jeep, Pizza Hut, Hornitos and more

Wed, 25 Apr 2018 13:30:00 -0400

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In a spot from its "A Shot Worth Taking" campaign, Hornitos Tequila offers a tribute to the people who take actionwhether it's by actually kissing someone they want to kiss or by quitting the job they hate. Pizza Hut promotes one of its current dealstwo medium two-topping pizzas for $5.99 eachwith a pizza toss (and catch). And in a Senokot ad, an awkward first date gets extra awkward when a woman brings up her terrible constipation.

Continue reading at AdAge.com




Realtor.com picks Crossmedia as digital media AOR

Wed, 25 Apr 2018 12:18:00 -0400

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Realtor.com has selected independent Crossmedia as its digital media agency of record as it ramps up its digital media investment and tries to drill down on audience identification.

Realtor.com still works with creative agency Pereira & O'Dell, which created its new TV and digital campaign called "The Home of Home Search." The campaign, which will debut during the Season 2 premiere of "The Handmaid's Tale," suggest buyers need the site to find features like a backyard "where your dog can act like a dog" or a chef's kitchen where you can learn how to cook. Andrew Strickman, Realtor.com's head of brand and chief creative, said it's the biggest campaign the brand has run to date.

Strickman, who said the brand hadn't previously worked with a digital-focused media agency, noted that the brand is increasing its digital media investment by almost 80 percent and wanted to start approaching digital media with an eye toward "stronger and better audience identification." He said Realtor.com has a strong performance media team within the company, but wanted Crossmedia's background in audience identification, targeting, analytics and experience building brands online.

Continue reading at AdAge.com




Sinclair's Latest Station Plan Calls for Keeping New York's WPIX

Wed, 25 Apr 2018 11:59:00 -0400

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Sinclair Broadcast Group offered a revised plan to sell TV stations to satisfy regulators vetting its $3.9 billion purchase of Tribune Media Co., saying it would keep New York's WPIX and offer other stations to friendly buyers in transactions that have drawn criticism.

Signature station WGN in Chicago would go to a business associate of a top Sinclair executive, while other outlets would be sold to a company controlled by the estate of his mother. Howard Stirk Holdings, owned by conservative commentator Armstrong Williams, would buy some stations, as would New York-based hedge fund Standard General led by Soo Kim. Meredith Corp. would buy one.

Sinclair didn't list a potential sale of WPIX, the New York station that it earlier proposed divesting to satisfy regulators.

Continue reading at AdAge.com




LVMH said to be reviewing media in North America

Wed, 25 Apr 2018 11:03:00 -0400

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Luxury goods conglomerate LVMH Mot Hennessy Louis Vuitton is reviewing its media account in North America, according to people with knowledge of the matter.

The French luxury conglomerate houses a stable of high-end fashion, cosmetics and alcohol brands including Dom Prignon, Benefit Cosmetics, Marc Jacobs and Cline. For the first quarter of 2018, LVMH reported revenue of 10.9 billion euros (approximately $13 billion), a 10 percent rise over the year-earlier period. That growth was led by a 25 percent rise in its fashion and leather goods category. Within that group, the brand recently named Virgil Abloh men's artistic director of the Louis Vuitton collection.

The company has been enhancing its digital offerings. Last year, LVMH debuted a digital site, 24 Sevres, offering more than 150 brands under one e-commerce banner.

Continue reading at AdAge.com




Joinery adds Bondad, Furlined signs O'Brien

Wed, 25 Apr 2018 10:07:00 -0400

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Joinery is adding director Cali Bondad to its roster. Bondad worked at creative agency Mekanism as a technical studio, made her way to an editor role and then got her directing break. It happened shortly after editing a mood film for Muscle Milk that led to a pitch that won the brand's next commercial, "Stronger Every Day." She has directed and edited for clients including Nike, YouTube, The North Face, Nest, Georgia Power, Ben & Jerry's and Nordstrom Rack.

Continue reading at AdAge.com




Management shifts at 360i as Belsky, Hofstetter take new roles

Wed, 25 Apr 2018 06:30:00 -0400

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360i is elevating president Jared Belsky to CEO and making current CEO Sarah Hofstetter the agency's chair. Bryan Wiener, who had held the chairman role, is leaving to become comScore's chief executive after 13 years of leadership at the agency.

The Dentsu Aegis Network-owned shop which works with clients including HBO, National Geographic, Chili's and DSW in late March also shifted CMO Abbey Klaassen to president of the agency's New York headquarters.

Belsky joined 360i in 2008 as managing director of the Atlanta office and has been president since 2013. Hofstetter has been at the agency for more than a decade, and has held the CEO title for nearly five years.

Continue reading at AdAge.com




Wednesday Wake-Up Call: Head & Shoulders tweaks president, Snapchat tweaks its design

Wed, 25 Apr 2018 06:30:00 -0400

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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: President Trump surprised his French counterpart Emmanuel Macron by brushing a bit of alleged dandruff off the Frenchman's stylish suit -- a meme-worthy moment that inspired a lot of armchair psychology. Was it a put-down? A power play? Or just an affectionate gesture capturing their bromance for the cameras? (Hmm.) Obviously, Head & Shoulders found something to say about this on Twitter. The Procter & Gamble brand made a video of someone packing anti-dandruff shampoo in a crate to be shipped to the French Embassy. "Whether you're meeting the president or on your first date, we believe everyone should be 100% flake-free," it wrote. In a fraught political moment, it isn't easy to find the right tone for this kind of thing, and Head & Shoulders played it safe. There were snarkier jokes to be made. Maybe "Saturday Night Live" will make them.

'Groundhog Day'

"In a scene that could be taken straight out of the movie 'Groundhog Day,' YouTube will once again find itself having to quell advertisers' fears during its NewFront presentation next week," writes Ad Age's Jeanine Poggi in her preview of the event. That's because YouTube is facing flak over brand safety, which is exactly what happened last year before the Google-owned video platform made its big pitch to advertisers. CNN Money reported last week that ads from over 300 companies and organizations were showing up on channels featuring unsavory content including white nationalist messages, conspiracy theories and North Korean propaganda. Google's VP of agency and media solutions talked to Poggi about its brand safety efforts: "I think everyone appreciates this is a journey, but clients feel good about the progress."

Continue reading at AdAge.com




Kraft Heinz's new chocolate sandwich cookies might seem familiar

Wed, 25 Apr 2018 04:00:00 -0400

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Kraft Heinz makes Kraft macaroni and cheese, Jell-O desserts, Maxwell House coffee, Heinz ketchup, Oscar Mayer cold cuts and Kool-Aid flavored drink mixes. But it's been lacking in cookies, until now.

The company, formed in 2015 out of the merger of two food giants, just launched its first cookie brand, and it was created for China. The brand name is Kraft Jif Jaf, the mascots are quirky personified cookies with big eyes, and the products include wafers and chocolate sandwich cookies with fillings in unusual flavors like matcha tea, chili and cheese. (Cheese-and-chocolate sounds weirder than it is: Ad Age did a taste test, and the filling is overpowered by the chocolate biscuit. There's a faint cheesy tang when you sniff it, though.)

Oreo redux?

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It's Groundhog Day for the NewFronts

Wed, 25 Apr 2018 04:00:00 -0400

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Another NewFronts, yet another brand-safety scandal.

In a scene that could be taken straight out of the movie "Groundhog Day," YouTube will once again find itself having to quell advertisers' fears during its NewFront presentation next week. The Google-owned video behemoth enters the pitch-a-palooza after reports surfaced last week that it ran ads from over 300 companies and organizations on extremist channels that promote white nationalists, conspiracy theories and North Korean propaganda, among others.

Certainly, YouTube is familiar with this song and dance. In the weeks leading up to the 2017 NewFronts, a bevy of advertisers including AT&T and Walmart boycotted the company when it was discovered their ads were showing up on racists and terrorist videos.

Continue reading at AdAge.com




Google takes aim at privacy law after Facebook lobbying failed

Tue, 24 Apr 2018 15:59:00 -0400

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Alphabet Inc. is pushing efforts to roll back the most comprehensive biometric privacy law in the U.S., even as the company and its peers face heightened scrutiny after the unauthorized sharing of data at Facebook Inc.

While Mark Zuckerberg and Sheryl Sandberg were publicly apologizing this month for failing to protect users' information, Google's lobbyists were drafting measures to de-fang an Illinois law recognized as the most rigorous consumer privacy statute in the country. Their ambition: to strip language from a decade-old policy that regulates the use of fingerprints, iris scans and facial recognition technology, and insert a loophole for companies embracing the use of biometrics.

Google is trying to exempt photos from the Illinois law at a time when it's fighting a lawsuit in the state in which billions of dollars of damages may be at stake. The world's largest search engine is facing claims that it violated the privacy of millions of users by gathering and storing biometric data without their consent.

Continue reading at AdAge.com




Amazon's next stop: the back seat of your car

Tue, 24 Apr 2018 15:30:00 -0400

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Who can use it?

For now, anyone who has a 2015 or newer Chevrolet, Buick, GMC or Cadillac with an active OnStar account, or a 2015 or newer Volvo with an active Volvo On Call account. The service will initially roll out to 37 cities and surrounding areas.

But I have a Subaru

Continue reading at AdAge.com




Converse promotes Nike executive to CMO role

Tue, 24 Apr 2018 15:22:00 -0400

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Amid a wave of executive-level departures at parent brand Nike, Converse has appointed a new chief marketing officer. The shoe brand, which Nike bought 15 years ago, has named Sophie Bambuck its new CMO, a Converse spokeswoman confirmed Tuesday. Bambuck replaces Julien Cahn, who left Converse in February to join cult streetwear brand Supreme.

Like Cahn, who rose from the marketing department of Nike to the CMO role at Converse in 2016, Bambuck was promoted from the Beaverton, Oregon-based parent company. She was most recently senior brand director of Nike sportswear in Europe, the Middle East and Africathe unit eventually became Nike's largest business entity globally, according to a spokeswoman. In Europe, Bambuck also reintroduced Air Max 97 and worked on the "Force is Female" campaign.

The brand is currently working with Wieden & Kennedy, the spokeswoman says. Converse recently worked with Anomaly last year on the digital "Forever Chuck" campaign to highlight the lasting power of its signature Chuck Taylor sneakers. The brand also tapped R/GA in 2017 for a series of Twitter episodes with Millie Bobby Brown and Maisie Williams to entice younger shoppers.

Continue reading at AdAge.com




Spotify bolsters free music model as audio ad wars heat up

Tue, 24 Apr 2018 13:05:00 -0400

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Spotify introduced a new mobile version of its free music service Tuesday and tweaked a major competitor along the way.

The expanded offering is being rolled out ahead of YouTube's new subscription music product. Google-owned YouTube is aiming to persuade some of its 1.5 billion monthly users to upgrade to a paid version. Spotify already operates the largest paid music service in the world, and is expanding what it offers for free to reach a target of 1 billion users.

Users of Spotify's free mobile app will be able to access many features of the company's paid service, including some playlists on demand, executives said Tuesday at an event in New York. The changes may also help the company keep its lead over Apple Music, the second-largest paid subscription service.

Continue reading at AdAge.com




Watch the newest ads on TV from Audible, Apartments.com, Microsoft and more

Tue, 24 Apr 2018 12:50:00 -0400

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Audible wants you to "binge better" by using its appso "you can listen to the stories you love, while doing the things you love, outside." In an Apartments.com spot, Brad Bellflower, who looks a lot like Jeff Goldblum, helps a family escape its "nightmare" search for a new home. And Microsoft serves up two new spotsincluding one starring a medical student who loves her Windows 10 PC.

Continue reading at AdAge.com