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Preview: Most Popular White Papers and WebcastsCRM Research

Most Popular White Papers and Webcasts CRM Research

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Published: Tue, 25 Oct 2016 14:35:14 EDT

Last Build Date: Tue, 25 Oct 2016 14:35:14 EDT


RBC Implements Virtual Agents to Improve Online Customer Experiences

Mon, 24 Oct 2016 24:00:00 EDT

RBC, a large financial services institution, wanted to improve customer relations while reducing the number of calls coming into its contact centers. Access this case study to learn how they implemented virtual agents across their banking, direct investing, and insurance websites to enhance the customer experience and improve their bottom line. Published by: [24]7 Customer, Inc.

Embrace Enterprise Mobility

Wed, 31 Aug 2016 24:00:00 EDT

Why are so many companies embracing enterprise mobility? This white paper discusses the benefits of the enterprise mobility, key steps to securing the mobile enterprise and a mobile device that drives results. Published by: Lenovo

8 Steps to Creating an Effective Holiday Marketing Campaign

Thu, 31 Dec 2015 24:00:00 EST

This guide is designed to help marketers face the challenge of standing out, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign, including identify your segments, personalize the experience, and 6 more. Published by: Marketo

Gain a Competitive Advantage Through Today's Advanced Technologies

Wed, 31 Aug 2016 24:00:00 EDT

This white paper details how to successfully implement today's advanced technologies, like cloud and mobility, so you can gain a competitive advantage over your rivals. Published by: Lenovo

Magic Quadrant for CRM Lead Management

Tue, 06 Sep 2016 24:00:00 EDT

This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more. Published by: Marketo

What? Crackle. Drop. The Cost of Weak Online Conferencing for Business and IT

Wed, 31 Aug 2016 24:00:00 EDT

Every conference—online or in person—is an investment your company makes of time, money and resources. This white paper highlights the risks and costs that weak, online conferencing can bring to your business and IT if it isn't remedied soon. Published by: ReadyTalk

Three Steps to a Winning Consumer Loyalty Strategy

Fri, 21 Oct 2016 24:00:00 EDT

Customer loyalty, or retention, isn't just the key to success, it's vital and your business' continuation depends on it. Access this e-book to learn how to reimagine your customer loyalty strategy in three easy steps. You'll also learn how to identify your most loyal customers, personalize experiences just for them, and more. Published by: Marketo

The Path to 2020: Marketers Seize the Customer Experience

Fri, 21 Oct 2016 24:00:00 EDT

Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future. Published by: Marketo

E-Commerce Leader Improves Customer Service

Fri, 21 Oct 2016 24:00:00 EDT

A leading US online retailer needed to find a way to improve the quality and effectiveness of its chat customer experience. Access this case study to learn about the two-pronged approch they took to improve customer service, experience, personalization, and more. Published by: [24]7 Customer, Inc.

How to Create a Happy, Connected Workforce

Fri, 21 Oct 2016 24:00:00 EDT

Mobility is shaping the future workforce, and why not? Every employee gains a yearly average of 240 hours of productivity from mobile working. Access thie e-book to learn the 5 simple steps to create a connected workforce that is happy and productive. Published by: Lenovo

Customer Engagement Strategies Hinge on Social Media Savvy

Wed, 19 Oct 2016 24:00:00 EDT

Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool. Published by: Bazaarvoice

What Are the Alternatives to NetSuite?

Thu, 20 Oct 2016 24:00:00 EDT

It is hard for SMBs to want to do business with large CRM providers, especially when they merge with an even larger company. Thankfully, the CRM market is growing and there are alternatives to playing with the big boys. Take a look at this cloud-based alternative and consider whether you need to go big to be successful. Published by: Deskera

Enterprise Content Management E-Book: Outthink Content Chaos

Thu, 20 Oct 2016 24:00:00 EDT

Enterprise content management (ECM) can make or break your reputation with your customers. Learn how cognitive and cloud-based ECM both secures your content and puts it to work for you. Access this e-book and its accompanying videos to learn about a plethora of business challenges and how ECM helps overcome them. Published by: IBM

How to Create Highly Effective Email Marketing

Wed, 19 Oct 2016 24:00:00 EDT

This ebook explains how you can craft 10 different types of marketing emails to create the most customer engagement possible. You'll learn the best time to send abandoned-cart emails, how much information to include in your new subscriber emails, what it takes to build lasting relationships with your customers, and more. Published by: Marketo

Buying ERP? 5 Shocking Examples of Where it Went Wrong

Wed, 19 Oct 2016 24:00:00 EDT

Enterprise resource planning (ERP) software is one of the most important tools you'll have to decide on. The ERP software market can be dangerous if you do not tred carefully. Here are 5 examples when ERP projects experienced significant failures. Published by: Deskera

The Modern State of Email and How To Increase Your Deliverability

Wed, 19 Oct 2016 24:00:00 EDT

In this white paper, explore what drives modern email deliverability and learn some best practices for crafting an engaging email. Discover Gmail's new tabbed inbox filters, how to write subject lines with important "trigger words" and more. Published by: Marketo

Revolutionizing the Commerce Experience: Five Key Benefits of Integrating Content and Commerce

Wed, 19 Oct 2016 24:00:00 EDT

40% of consumers buy more from retailers who provide a personalized omnichannel shopping experience, but most businesses are failing to provide this. Access this white paper to learn why integrating your content and commerce systems is the key to success and 5 major benefits you'll realize in doing so. Published by: Sitecore

The New Power Couple: Content and Commerce Take Center Stage

Tue, 18 Oct 2016 24:00:00 EDT

As online retail becomes a larger percentage of all retail shopping, integrating web content systems with commerce engines is the next big challenge to both your data and your operations. Read on to learn how to integrate your content and commerce systems, how it helps your brand's issues, and more. Published by: Sitecore

Tools and Techniques for Managing Apps Across Countless Delivery Methods, Endpoint Types, and OSes

Tue, 18 Oct 2016 24:00:00 EDT

This 11-page guide – curated by the editorial, objective experts at – is jam-packed with invaluable tips for effectively managing today's mobility headaches in the face of vendor rhetoric, escalating user demands/expectations, and an increasing array of options for managing devices and delivering both apps and data. Published by: TechTarget

Customer Centricity Starts with Your Content

Tue, 17 Mar 2015 24:00:00 EDT

Your content is one of your most important assets, and chances are that you aren't getting everything you can from it. Access this comprehensive guide, which includes a customer video, webcast, and an e-book that are designed to help you make your content work for you. Published by: IBM

How Process Manufacturers Can Prepare for the Factory of the Future

Fri, 30 Sep 2016 24:00:00 EDT

We're about to go through a fourth industrial revolution, but what does that mean for the future of process manufacturing and the factory of the future? Discover the five IT forces driving modernization, the five technologies the future is being founded on, and more. Published by: Infor

How is Deskera, the next NetSuite?

Mon, 17 Oct 2016 24:00:00 EDT

The cloud-based ERP/CRM tool market is going through a shakeup. Before you start looking at vendors, take a look at what your current business needs are. Access this white paper to learn which considerations you need to prioritize, and why, as well as how your business size may affect which options are available to you. Published by: Deskera

High Tech Pioneers the Digital Economy: A Catalyst for Growth

Sun, 31 Jan 2016 24:00:00 EST

To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities. Published by: SAP

Mobility Fuels Productivity Gains for Energy and Utilities

Mon, 17 Oct 2016 24:00:00 EDT

Download this e-book to mobilize your enterprise with strategic mobile asset and workforce management. By reading on, you will learn 6 core strategies for mobile app development, including instruction on how to make use of device-specific functionality and integrate with multiple existing systems and domains. Published by: Red Hat

Sales & Marketing Alignment: Bridging the Gap

Mon, 17 Oct 2016 24:00:00 EDT

Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives. Published by: TechTarget

Overcome Limitations to Unlocking Customer Insights

Fri, 18 Apr 2014 24:00:00 EDT

Our e-guide, Unlock Customer Insight: The Role of Analytics, explores why unlocking customer insight from analytics can be so difficult and offers strategies to overcome limitations. Learn from TripAdvisor, Life Time Fitness, and others on unlocking and using data insights to improve the health of marketing and customer service initiatives. Published by: TechTarget

How Consumer Products Firms are Using Technology to Realize Business and Customer Engagement Goals

Fri, 30 Sep 2016 24:00:00 EDT

Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions. Published by: SAP

Case Study: 50% of Wholesale Distributer's Revenue Comes from Online

Fri, 14 Oct 2016 24:00:00 EDT

How did one wholesale distributer grow its online presence to constitute 50% of the business' revenue? Find out how Lucy Locket was able to increase their flexibility, scalability, and real-time visibility to expand their online presence. Published by: NetSuite

Taking Action on Legacy IVR -- Why it's critical for Customer Retention

Fri, 14 Oct 2016 24:00:00 EDT

This white paper outlines how migrating from a legacy IVR can improve your customer retention strategy. Learn what to look for when considering migration options, when to turn to a cloud model, and innovations in next-generation IVR technology. Published by: Genesys

Six Tips to Improve the Customer Experience and Streamline Operations with a Cloud Contact Center

Fri, 14 Oct 2016 24:00:00 EDT

Discover six tips designed to help you deliver the level of customer experience expected by today's omnichannel users. Learn how to leverage the benefits of a cloud-based contact center, engage more with customers, and more. Published by: Genesys

The Essential Guide to Contact Center Modernization

Fri, 14 Oct 2016 24:00:00 EDT

Modernizing your contact center is a layered and evaluative process. Learn now about ways to add new channels, integrate them, and find consistent vendors and solutions designed to enhance the customer experience. Published by: Genesys

Interactive Voice Response: Choosing the Right Strategy

Thu, 13 Oct 2016 24:00:00 EDT

Your interactive voice response (IVR) system should grow and change with your business and its customer base. Learn how to keep your IVR current by adding self-service options, moving to a cloud platform, and more. Published by: Genesys

The Virtual Contact Center: Selection, Design, and Implementation

Thu, 13 Oct 2016 24:00:00 EDT

Uncover an overview of VCCs, their strategic benefits, and examples of companies who have made the move and reaped benefits. Learn key areas of improvement and capabilities you need to get started on your VCC journey. Published by: Genesys

New Approaches to Advancing Business Goals with Technology

Wed, 31 Aug 2016 24:00:00 EDT

Learn how cloud-based business management tools can help you keep customers close and revenue closer. Explore ways to improve cash flow, reduce costs, improve efficiency, and more. Published by: SAP

The Value of Cloud ERP to Your Business

Thu, 31 Dec 2015 24:00:00 EST

Finding the right ERP strategy is critical because it helps perform and improve critical functions like automating core business operations, improving financial compliance, enhancing customer service, and more. Access this buyer's guide to help decide if on-premise ERP is right for your needs or if it's time to consider migrating to the cloud. Published by: NetSuite

Using Technology to Sharpen Business Practices and Improve Customer Engagement

Thu, 13 Oct 2016 24:00:00 EDT

The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report. Published by: SAP

Cox Automotive Turbocharges Cloud Customer Experience

Thu, 13 Oct 2016 24:00:00 EDT

Create a private cloud that provides a self-service IT portal for its resource provisioning—unlocking the potential to support development of new products while avoiding the risk of shadow IT. Published by: Red Hat

Retail: Small and Midsize Retailers Can Drive Revenue, Efficiency, and Loyalty with Smart Adoption of Advanced Technology

Fri, 30 Sep 2016 24:00:00 EDT

The digital transformation of retail is changing the buying, sourcing, merchandising, and sales strategies of our in-store past. Learn what your competitors are doing to expand their omni-channel reach, and uncover new ways to approach these changes. Published by: SAP

Give and Take: A Strategic Approach to Shadow IT

Wed, 12 Oct 2016 24:00:00 EDT

This paper explores how a self-service integration platform would allow IT teams to satisfy user demands for integration and bring shadow IT users back under a controlled environment. Find out how you can mitigate risks while allowing shadow IT to play an important role in driving innovation. Published by: Azuqua

Increase Customer Service Agility With Cloud Contact Centers

Fri, 15 Jul 2016 24:00:00 EDT

Despite its slow climb into the cloud and complexity-ridden journey along the way, the agility of CCIM is rapidly becoming a requirement to compete in the age of the customer. Learn how analysts uncovered ways CCIM can help improve customer satisfaction regardless of channel. Published by: Genesys

Five Simple Strategies to Make Your Contact Center a Success

Wed, 12 Oct 2016 24:00:00 EDT

Discover ways to help agents provide quality support at low costs by supplementing with self-service automation, moving to the cloud, making customer data readily available, and more. Published by: Genesys

Contact Centers: Your Roadmap to the Cloud-Based Future

Tue, 11 Oct 2016 24:00:00 EDT

The scalable, agile nature of the cloud-based contact center means more advances are on the way. Discover trends and examine the outlook for the future of agile agents and contained queries. Published by: Genesys

10 Ways the Cloud Can Work for your Contact Center

Tue, 11 Oct 2016 24:00:00 EDT

Finding your contact center's ideal cloud functionalities and capabilities is a challenge all its own. Explore 10 key considerations -- including integration, customization, and more -- for moving to a cloud-based contact center. Published by: Genesys

The Total Cost of Ownership of Cloud - and Premise-Based Contact Center Platforms

Thu, 31 Mar 2016 24:00:00 EDT

This Ovum report analyzes where call center technology infrastructure deployments are now. Explore the total cost of ownership (TCO) of cloud vs. on-premise tools, current state of the market (what's happening in North America, UK, Northern Europe, Asia-Pacific and the Caribbean), scenario analyses, and more. Published by: Genesys

How Proactive Analytics Can Help You Understand Your Customers' Experiences

Tue, 28 Jun 2016 24:00:00 EDT

In order to engage and retain your customers, you need to understand their experiences. But how can you put together the whole picture, when there are so many unique puzzle pieces? In this webcast, discover how proactive analytics can be used to measure customer experiences in real-time, predict customer behavior for better engagement, and more. Published by: IBM

Baking and the Digital Revolution: Meeting the New Customer Expectation

Fri, 30 Sep 2016 24:00:00 EDT

Banking is undergoing a digital revolution, due largely to mobile capabilities, in order to keep pace with customer expectations. Discover which services your customers expect to be handled digitally or in-person, and how to deliver the speed and agility they demand without stretching yourself too thin. Published by: Magenic

Manage Your Contact Center For More Meaningful KPI's

Thu, 06 Oct 2016 24:00:00 EDT

In this expert e-guide you'll find some helpful hints as to how you can identify the proper metrics needed to produce meaningful contact center KPI's. In addition, read 7 dos and don'ts of call center management to help you nourish your agent's best CRM practices. Published by: Genesys

Plug-and-Play POS: How Point-of-Sales is Entering a New Market Model

Thu, 06 Oct 2016 24:00:00 EDT

Discover how POS is entering the new IoT market model, and take advantage of plug-and-play POS to vastly improve the customer experience. Tune in as experts demonstrate 3 simple steps to POS implementation, and more. Published by: Intel

Intelligent & Proactive Customer Care

Thu, 31 Dec 2015 24:00:00 EST

This Intelligence reports analyzes attitudes towards existing approaches to customer experience, and the desire for proactive and holistic customer service management. Explore the #1 reason why businesses are looking to leverage advanced analytics, what 92% of companies want their customer care tools to be better at, and more. Published by: IBM

Proactively Managing Customer Experience with Real-Time Analytics

Fri, 29 Jul 2016 24:00:00 EDT

Explore the market trends propelling proactive analytics forward. Learn about the new tools required by real-time analytics that will improve customer experience and why proactive analytics are becoming a central focus for so many businesses. Published by: IBM