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Preview: Tod Maffin .com

Tod Maffin



Senior Digital Communications Strategist | Twitter @todmaffin



Last Build Date: Thu, 26 Apr 2018 16:21:43 +0000

Copyright: (C) 2006 Tod Maffin Inc.
 



Search is UP and Social is DOWN.

Fri, 20 Apr 2018 19:00:28 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Here’s what we’re covering on this week’s episode: Top Story: Search kicks social out of top-referral source Facebook — Facebook considering adding “downvoting” — Is Reddit the new golden child? — Facebook Lives (for not-live shows) — Page-tagging disabled for third-party tools — Is […]

The post Search is UP and Social is DOWN. appeared first on Tod Maffin.




More fallout from the Facebook scandal and how it affects marketers

Fri, 13 Apr 2018 19:00:17 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page On this week’s episode of This Week in Digital Marketing: The Cambridge Analytica fallout continues — how it affects marketers • Agencies: No more keeping/sharing custom audiences • Kiss those grey accounts goodbye • FB to reveal ad performance (publicly!) on political ads • […]

The post More fallout from the Facebook scandal and how it affects marketers appeared first on Tod Maffin.




How the Facebook Scandal is Affecting Your Ad Campaigns

Fri, 30 Mar 2018 19:00:23 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page On this week’s episode: The Cambridge Analytica fallout — and how it affects your brands and ads: — What exactly happened? — Big Ad Manager changes coming — Kiss “partner categories” goodbye — All Messenger bots paused — Reach estimates going away (!!) — […]

The post How the Facebook Scandal is Affecting Your Ad Campaigns appeared first on Tod Maffin.




Instagram’s algorithm change, and a Mevo livestream camera review

Fri, 23 Mar 2018 19:00:40 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Here’s what we’re covering on today’s show: REVIEW: Mevo Livestreaming Camera Instagram • Algorithm backs off a little — good news for marketers • Shopping tags rolling out and Stories to get feed-post resharing • Hashtags and live @mentions in bio • QR codes […]

The post Instagram’s algorithm change, and a Mevo livestream camera review appeared first on Tod Maffin.




This Week in Digital Marketing — March 16, 2018

Fri, 16 Mar 2018 19:00:07 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Here’s what we covered on today’s This Week in Digital Marketing: • Important new Pew data on Social Media usage Facebook • Time-spent is dropping like a rock (!) • More music now legally available to use — organically • How to get your […]

The post This Week in Digital Marketing — March 16, 2018 appeared first on Tod Maffin.




This Week in Digital Marketing — March 9, 2018

Fri, 09 Mar 2018 20:00:11 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page On this week’s “This Week in Digital Marketing,” a comprehensive walkthrough of the NEW Facebook algorithim, PLUS: — Facebook removes LGBTQ targeting from ads — Ability to advertise posts in Facebook Groups coming! — You’ll be able to mass-send promotions via Messenger — Snapchat […]

The post This Week in Digital Marketing — March 9, 2018 appeared first on Tod Maffin.




This Week in Digital Marketing – March 2, 2018

Fri, 02 Mar 2018 20:00:19 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Here’s what’s on today’s This Week in Digital Marketing: FACEBOOK: Dropping some key ad metrics (!) — Messenger opens up to web-chat integration — FB’s dual-feed test is over. Thank god. — Meet the first casualty of the new News Feed — Big integration […]

The post This Week in Digital Marketing – March 2, 2018 appeared first on Tod Maffin.




This Week in Digital Marketing – Feb 23 2018

Fri, 23 Feb 2018 20:00:07 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page On this episode of This Week in Digital Marketing: — The Snapchat exodus has begun — Meanwhile, Google is now doing “Stories” as well — Facebook’s new algo is rolling out slower than you think — Facebook now automatically detecting web actions — New […]

The post This Week in Digital Marketing – Feb 23 2018 appeared first on Tod Maffin.




Come back here today at 12pm PT for another look at the week’s developments in digital marketing! Here’s what we’re covering: Facebook • Are brands using FB Live yet? • What we’ve learned doin…

Fri, 16 Feb 2018 20:00:09 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Come back here today at 12pm PT for another look at the week’s developments in digital marketing! Here’s what we’re covering: Facebook • Are brands using FB Live yet? • What we’ve learned doing our Lives for clients • Recommendations for mics and stabilizers […]

The post Come back here today at 12pm PT for another look at the week’s developments in digital marketing!

Here’s what we’re covering:

Facebook
• Are brands using FB Live yet?
• What we’ve learned doin…
appeared first on Tod Maffin.




This Week in Digital Marketing

Fri, 09 Feb 2018 20:00:44 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Facebook’s reach may drop 20% on Monday… will the News Feed disappear soon… and Twitter’s not dead yet — in fact, it’s looking better than ever. NOTE: Hotel wifi kicked me near the end, so I’ll show you jog.ai next week.

The post This Week in Digital Marketing appeared first on Tod Maffin.




This Week in Digital Marketing – Feb 2 2018

Fri, 02 Feb 2018 20:00:21 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page AUDIO FIXES ITSELF AT 1:38 On this week’s This Week in Digital Marketing, we cover the HUGE change to Instagram publishing, a great tool to measure your Facebook Pages organic reach, some real data on podcast reach, and much more! TOPICS: Instagram • Scheduled […]

The post This Week in Digital Marketing – Feb 2 2018 appeared first on Tod Maffin.




Facebook Video 10155272089164849

Tue, 30 Jan 2018 19:27:19 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page

The post Facebook Video 10155272089164849 appeared first on Tod Maffin.




The One Thing You’re Doing Wrong With Social Analytics

Tue, 30 Jan 2018 19:03:48 +0000

Numbers are hard, especially when you're trying to get analytics from your social media. Here's how to make it easier.

The post The One Thing You’re Doing Wrong With Social Analytics appeared first on Tod Maffin.




On the next This Week in Digital, we’ll cover the latest in social media marketing from the last seven days. THIS WEEK’S AGENDA: • iMessage for Business?! • GIFs coming to Instagram Stories • …

Fri, 26 Jan 2018 20:00:07 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page On the next This Week in Digital, we’ll cover the latest in social media marketing from the last seven days. THIS WEEK’S AGENDA: • iMessage for Business?! • GIFs coming to Instagram Stories • Snapchat Stories to be Shareable • A Cautionary Tale About […]

The post On the next This Week in Digital, we’ll cover the latest in social media marketing from the last seven days.

THIS WEEK’S AGENDA:
• iMessage for Business?!
• GIFs coming to Instagram Stories
• …
appeared first on Tod Maffin.




TWDM: Jan 19, 2018

Fri, 19 Jan 2018 20:00:09 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page How will the changes to organic reach on Facebook affect your page? I’ll tell you. (Apologies for the overlays covering up text. I’m still learning the streaming software )

The post TWDM: Jan 19, 2018 appeared first on Tod Maffin.




Social Algorithmic Repair — Explained

Mon, 17 Jul 2017 22:03:46 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page In this video, I’ll show you the three phases of a “Social Algorithmic Repair” on your social media channels. Happy to answer any questions you have in the comments, and if you know people who work in this space, feel free to share it […]

The post Social Algorithmic Repair — Explained appeared first on Tod Maffin.




Facebook Ad Rates Are Going Up

Sat, 20 May 2017 00:20:31 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Facebook Ad Rates Are Going Up

The post Facebook Ad Rates Are Going Up appeared first on Tod Maffin.




Primary Top Funnel — Part 1

Wed, 10 May 2017 20:00:26 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page A brief 10-minute explanation of the “Primary Top-Funnel” Strategy we deploy for clients looking to get stronger reach out of their online advertising. Nothing is being sold on this. Just information.

The post Primary Top Funnel — Part 1 appeared first on Tod Maffin.




Stop “Growth Hacking.”You’re Embarrassing Yourself.

Tue, 02 May 2017 17:34:01 +0000

I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is talking about does this: It waits for someone to take […]

The post Stop “Growth Hacking.”You’re Embarrassing Yourself. appeared first on Tod Maffin.




LIVE: Want some Instagram followers? Then don’t use a bot.

Mon, 30 Jan 2017 22:58:33 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page

The post LIVE: Want some Instagram followers? Then don’t use a bot. appeared first on Tod Maffin.




Retarget Links: Remarketing Without a Web Site

Mon, 30 Jan 2017 21:45:35 +0000

Retargeting is an incredible powerful marketing tool. But until now, you've needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who've simply clicked on any link you've posted on social media, placed in an email, or more.

The post Retarget Links: Remarketing Without a Web Site appeared first on Tod Maffin.




Instagress Review: Does It Really Get You More Instagram Followers?

Mon, 30 Jan 2017 21:06:33 +0000

It seems like it should be an easy win — turn on a bot to start liking Instagram photos of people you want to do business with. Then, they'll follow you. But will they? Probably. And that's exactly why you should not use this Instagram marketing tool.

The post Instagress Review: Does It Really Get You More Instagram Followers? appeared first on Tod Maffin.




The Hootsuite Problem. We Should Talk About It.

Wed, 14 Sep 2016 20:25:37 +0000

I want to like Hootsuite, I really do. But it has become a *dangerously* out-of-date platform. If you're still using it, you should stop. Here's why.

The post The Hootsuite Problem. We Should Talk About It. appeared first on Tod Maffin.




My TweetDeck Setup

Tue, 23 Aug 2016 20:02:03 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page Here’s a live peek into how I manage all my Twitter accounts in one screen. 🙂

The post My TweetDeck Setup appeared first on Tod Maffin.




My Lead Management System Explained

Wed, 20 Jan 2016 22:33:42 +0000

Connect on Facebook Share More About These Shows Tod's Facebook Page My Lead Management System Explained

The post My Lead Management System Explained appeared first on Tod Maffin.




The SWARM Methodology — Responding to Negative Comments in Social Media

Mon, 18 Jan 2016 16:55:46 +0000

There is a right way and a wrong way to respond to negative comments you receive in social media. Here is the right way.

The post The SWARM Methodology — Responding to Negative Comments in Social Media appeared first on Tod Maffin.




Five Quick Wins for Your Digital Marketing Strategy in 2016

Thu, 07 Jan 2016 19:42:31 +0000

Have you considered what your business resolutions will be in 2016? Here are a few I’d recommend.

The post Five Quick Wins for Your Digital Marketing Strategy in 2016 appeared first on Tod Maffin.




The Most Important Code You’ll Never See

Mon, 04 Jan 2016 22:20:57 +0000

It's the secret online advertising tactic that only the pros know. I'll reveal it here. Let's keep it between us. ;-)

The post The Most Important Code You’ll Never See appeared first on Tod Maffin.




Retargeting’ ads that follow you around the Web are incredibly effective

Thu, 15 Oct 2015 04:34:07 +0000

It might be one of the single most effective online advertising tactics. And I'll bet you're not using it.

The post Retargeting’ ads that follow you around the Web are incredibly effective appeared first on Tod Maffin.




Five Steps to Getting Started with Facebook Advertising

Tue, 29 Sep 2015 17:09:59 +0000

You may want to dive in headfirst into Facebook advertising. That would be a mistake. There are some critical things you need in place that far too many businesses fail to do — and it costs them in the long-run. Here's the plan we recommend for all our clients at my digital marketing agency.

The post Five Steps to Getting Started with Facebook Advertising appeared first on Tod Maffin.




Building Value-Based Communities

Mon, 24 Aug 2015 18:01:56 +0000

You're spending too much of your time building an online community through posts and engagement. Take a step back. Build with Relevance first, and they will come.

The post Building Value-Based Communities appeared first on Tod Maffin.




How Google Killed My Startup

Tue, 18 Aug 2015 22:16:40 +0000

The story of how Google killed my startup — before it had even launched.

The post How Google Killed My Startup appeared first on Tod Maffin.




Decrypting The Five Social Personalities

Fri, 31 Jul 2015 19:07:57 +0000

You are going to run into idiots on your social media channel. Understanding their type can inform the right way to respond to them.

The post Decrypting The Five Social Personalities appeared first on Tod Maffin.




Six Business Uses for Periscope

Tue, 31 Mar 2015 01:55:21 +0000

Twitter’s new live webstreaming app, Periscope, has taken the web by storm. I’ll admit, I’m a little obsessed too. From astronaut Chris Hadfield doing an improptu description of his space suit to Mashable unboxing a random p.r. shipment they received, it’s all oddly compelling. Not surprisingly, a number of brands have registered user names as […]

The post Six Business Uses for Periscope appeared first on Tod Maffin.




The Secret to Knowing How Much YOUR Facebook Ads Will Cost

Thu, 26 Mar 2015 19:01:40 +0000

One of the most common questions clients of my digital marketing agency ask is “How much with Facebook ads cost us?” The obvious answer is “As much as you want to spend.” After all, if you only have a $500 ad budget, you only need to spend $500. Facebook will stop serving ads when your […]

The post The Secret to Knowing How Much YOUR Facebook Ads Will Cost appeared first on Tod Maffin.




My First Investor Pitch Deck

Mon, 19 Jan 2015 04:50:30 +0000

Despite its crappy clip-art and questionable expense projections, I raised $1.5M of venture money with this pitch deck.

The post My First Investor Pitch Deck appeared first on Tod Maffin.




How Long is the Ideal Facebook Post?

Sat, 10 Jan 2015 20:01:59 +0000

Wondering what the PERFECT Facebook Post Length is? You're asking the wrong question. You SHOULD ask — how should I format our Facebook post? Here's why.

The post How Long is the Ideal Facebook Post? appeared first on Tod Maffin.




Five Biggest Mistakes People Make With SEO

Fri, 09 Jan 2015 19:15:11 +0000

If you want your website to rank well in the search engines, it’s essential to avoid SEO mistakes that could be preventing you from achieving success.

The post Five Biggest Mistakes People Make With SEO appeared first on Tod Maffin.




My Top Six Posts from 2014

Thu, 08 Jan 2015 23:24:56 +0000

Here are the six posts which generated the most interest in 2014.

The post My Top Six Posts from 2014 appeared first on Tod Maffin.




Vancity Buzz and a Study in Questionable Ethics

Wed, 24 Dec 2014 00:34:51 +0000

Investigating the questionable ethics of a news blog which deletes critical comments but leaves up a video showing someone in a severe mental health crisis.

The post Vancity Buzz and a Study in Questionable Ethics appeared first on Tod Maffin.




Running a Marketing Agency

Tue, 16 Dec 2014 20:54:39 +0000

You've taken the plunge. Gone from taking side projects on to hanging out your shingle as a real marketing agency. Problem is, you're not getting any business. In this episode, Mitch Joel (President of Twit Image Agency) will tell you what you're probably doing wrong and how to fix it.

The post Running a Marketing Agency appeared first on Tod Maffin.




Tickets Going Fast for Canadian Internet Marketing Conference in March

Tue, 16 Dec 2014 01:20:33 +0000

Are you a small business owner? A marketing director or consultant? Or an online blogger interested in learning more about the digital sphere? You may want to consider checking out the Canadian Internet Marketing Conference (March 28-29).

The post Tickets Going Fast for Canadian Internet Marketing Conference in March appeared first on Tod Maffin.




Social Listening

Wed, 03 Dec 2014 01:39:20 +0000

Your boss told you to do some “social listening.” So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam Steed from Smashed Abacus tells you what you’re doing wrong in this episode.

The post Social Listening appeared first on Tod Maffin.




Dealing With Facebook’s Bait-and-Switch

Thu, 27 Nov 2014 00:34:57 +0000

Facebook is playing games again and this time, it may make you reconsider your commitment to marketing on the network.

The post Dealing With Facebook’s Bait-and-Switch appeared first on Tod Maffin.




Facebook Reviews: An Important Warning for Community Managers

Mon, 10 Nov 2014 19:45:47 +0000

If you run a retail organization and have a Facebook Page, you might be missing critical reviews on your business.

The post Facebook Reviews: An Important Warning for Community Managers appeared first on Tod Maffin.




Building a YouTube Following

Fri, 07 Nov 2014 22:15:23 +0000

You started a YouTube channel. And you uploaded some videos. But you haven't gotten much traction. Wanna know why? It's because You're Doing It All Wrong. And YouTube guru Steve Dotto will tell you exactly how to fix it.

The post Building a YouTube Following appeared first on Tod Maffin.




The New Sales Funnel

Thu, 06 Nov 2014 21:54:47 +0000

Think you're focusing on the right things when it comes to selling your product or service? Chances are, you're not. Scott Stratten, co-author of UnSelling, is here to tell you what you're doing all wrong, and how to fix it.

The post The New Sales Funnel appeared first on Tod Maffin.




Paid Search Advertising

Thu, 06 Nov 2014 21:46:40 +0000

You've paid for search engine advertising but haven't seen the results you expected. Why? Because you're doing it all wrong. And this Paid Search expert will tell you how to do it right.

The post Paid Search Advertising appeared first on Tod Maffin.




Tod’s “Top Three Things” Newsletter for October 20, 2014

Tue, 21 Oct 2014 00:47:43 +0000

DID YOU KNOW? Every Monday (or so), I send out a short email newsletter with the three most important things you need to know in digital marketing. This isn’t your usual rehashing of old news — it’s my own take on developments, results of testing my agency does, and more. It’s the shortest — and most helpful […]

The post Tod’s “Top Three Things” Newsletter for October 20, 2014 appeared first on Tod Maffin.




The Myth of the “Brand Awareness” Objective

Thu, 04 Sep 2014 21:53:00 +0000

So many times, when we ask clients what their objectives are, they’ll say “increased brand awareness.” It’s a fine idea, but it’s not an objective. Brand awareness is what you need to get a real objective. Real objectives include: • Increased ticket sales• Reduced member attrition• Increased job applications… and so on. Certainly, getting people […]

The post The Myth of the “Brand Awareness” Objective appeared first on Tod Maffin.







International Open Data Day

Wed, 26 Feb 2014 19:12:00 +0000

When I was at PodCamp Toronto last week, I ran into Richard Pietro who was one of the organizers behind Open Data day. If you don’t know anything about Open Data, it’s worth looking into. Essentially, it’s a group of developers who are using publicly available data from government and other organizations and applying a more […]

The post International Open Data Day appeared first on Tod Maffin.


Media Files:
http://www.todmaffin.com/files/opendata.mp3




Six Things I Learned Co-Authoring a Book

Wed, 29 Jan 2014 22:20:54 +0000

Ever wonder what it's like to co-author a book? Here are some lessons I learned.

The post Six Things I Learned Co-Authoring a Book appeared first on Tod Maffin.




Sprout Social: How We Monitor Our Clients’ Social Media Channels

Sun, 26 Jan 2014 21:57:37 +0000

Here's how we use to keep tabs on our clients' social media channels, and engage with their fans.

The post Sprout Social: How We Monitor Our Clients’ Social Media Channels appeared first on Tod Maffin.




RECAP: Advanced Facebook Advertising Clinic

Wed, 27 Nov 2013 19:05:34 +0000

Last night, I presented my “Advanced Facebook Advertising Clinic” at Third Tuesday Vancouver. First Things First We now have a Facebook Group for Third Tuesday Vancouver. Please be sure to join it! Shane’s Blog Recap Shane Gibson has done an excellent recap of the main points, which include: News feed ads click-through rates are astronomically […]

The post RECAP: Advanced Facebook Advertising Clinic appeared first on Tod Maffin.




TODBITS: Free YouTube Advertising, Twitter Cards, and more

Sat, 23 Nov 2013 22:49:26 +0000

In this week's TODBITS, I'll teach you how to advertise on YouTube for free, how to generate leads with Twitter cards, and get you up to speed on this week's latest digital marketing news.

The post TODBITS: Free YouTube Advertising, Twitter Cards, and more appeared first on Tod Maffin.




The Professional Speaking Manifesto: Six Things You Should Stop Saying Now

Wed, 09 Oct 2013 20:35:44 +0000

So many speakers commit common sins on the podium and I've resolved this year to avoid them. Here are things I vow to stop saying in my speeches.

The post The Professional Speaking Manifesto: Six Things You Should Stop Saying Now appeared first on Tod Maffin.




Why Your Company Needs a Director of Delight

Tue, 08 Oct 2013 15:32:25 +0000

What if there were one person on your team whose only job is to find three customers each day to overwhelmingly delight?

The post Why Your Company Needs a Director of Delight appeared first on Tod Maffin.




Why Everyone Needs a “Rainy Mood File”

Fri, 04 Oct 2013 22:39:56 +0000

The simple secret to feeling better on low days — the Rainy Mood File.

The post Why Everyone Needs a “Rainy Mood File” appeared first on Tod Maffin.




Creating Your First Facebook Advertising Campaign

Fri, 27 Sep 2013 20:36:44 +0000

Want to grow your business and extend your marketing budget? Watch Tod's free online training on Facebook Advertising.

The post Creating Your First Facebook Advertising Campaign appeared first on Tod Maffin.




Five Mistakes Event Planners Make in Digital Marketing

Fri, 23 Aug 2013 16:30:06 +0000

Do you plan conferences? Chances are you're making at some of these biggest digital marketing mistakes.

The post Five Mistakes Event Planners Make in Digital Marketing appeared first on Tod Maffin.




Six Biggest Mistakes People Make Doing Facebook Marketing

Mon, 12 Aug 2013 18:58:36 +0000

So you want to use Facebook to market your business? Great! But don't fall victim to these common mistakes.

The post Six Biggest Mistakes People Make Doing Facebook Marketing appeared first on Tod Maffin.




Blocking the Internet: The Corporate Trust Gap

Fri, 09 Aug 2013 20:21:54 +0000

Do you block your employees from accessing Facebook at the office? Here's why you should stop it.

The post Blocking the Internet: The Corporate Trust Gap appeared first on Tod Maffin.




Creating Your First Facebook Ad Campaign

Sun, 21 Jul 2013 22:59:17 +0000

Facebook is a great place to find new leads and customers — in this free online training, I'll teach you how to create, optimize, and track your first Facebook Ad Campaign.

The post Creating Your First Facebook Ad Campaign appeared first on Tod Maffin.




Credit Cards v2.0: My Proposal

Thu, 18 Jul 2013 19:22:52 +0000

The credit card system is ridiculously out of date. Here's a more human approach to helping us get real use out of these devices.

The post Credit Cards v2.0: My Proposal appeared first on Tod Maffin.




Thank You for Supporting Addictions Research and Treatment

Tue, 09 Jul 2013 15:17:42 +0000

A number of people helped me raised funds last month for the Edgewood Foundation, which helps get people with addictions into treatment.

The post Thank You for Supporting Addictions Research and Treatment appeared first on Tod Maffin.




Snoop on Your Competitors’ Facebook Page Data

Tue, 09 Jul 2013 14:01:42 +0000

What if I told you there was a secret web site you could visit which would reveal competitive data about your competitors' Facebook fan pages? There is!

The post Snoop on Your Competitors’ Facebook Page Data appeared first on Tod Maffin.




How to Get More Retweets and Followers, Guaranteed!

Tue, 09 Jul 2013 03:12:53 +0000

.[space height=”80″] [space height=”80″] Hey, now that you’re here, wanna go to Summer School with me? [space height=”480″]

The post How to Get More Retweets and Followers, Guaranteed! appeared first on Tod Maffin.




My “Ding and Clear” Solution to Monitoring Everything on Twitter

Fri, 05 Jul 2013 23:16:40 +0000

I've developed a kick-ass system for monitoring everything I need to on Twitter — and I use Tweetdeck to do it.

The post My “Ding and Clear” Solution to Monitoring Everything on Twitter appeared first on Tod Maffin.




New Webinar Times: “Advanced Digital Marketing Tactics”

Thu, 27 Jun 2013 17:52:36 +0000

More than 300 people came out for my free online training webinar (“Advanced Digital Marketing Tactics”) earlier this week — where we covered in the 45 minute session: How to Advertise on Facebook Without Spending a Penny The Simple Formula to Determine What Posts to “Boost” Tod’s Best Three Facebook Ads Tricks: — The Gate […]

The post New Webinar Times: “Advanced Digital Marketing Tactics” appeared first on Tod Maffin.




Landing the Perfect Pitch: Final Thoughts (Part 5/5)

Tue, 11 Jun 2013 00:19:59 +0000

Some final thoughts on how to pitch someone in the media — part of a series.

The post Landing the Perfect Pitch: Final Thoughts (Part 5/5) appeared first on Tod Maffin.




Landing the Perfect Pitch: Availability Ailments (Part 4/5)

Mon, 20 May 2013 18:51:53 +0000

This one might sound like a no?brainer, but it’s stunning how hard some companies make it to reach a spokesperson. There are two most common ailments.

The post Landing the Perfect Pitch: Availability Ailments (Part 4/5) appeared first on Tod Maffin.




Landing the Perfect Pitch: The Story (Part 3/5)

Mon, 20 May 2013 18:51:53 +0000

Need to pitch a reporter for your company? Here are the hard truths about learning which reporter to connect with — there are no shortcuts!

The post Landing the Perfect Pitch: The Story (Part 3/5) appeared first on Tod Maffin.




Landing the Perfect Pitch: The Reporter (Part 2/5)

Mon, 20 May 2013 18:51:53 +0000

Need to pitch a reporter for your company? Here are the hard truths about learning which reporter to connect with — there are no shortcuts!

The post Landing the Perfect Pitch: The Reporter (Part 2/5) appeared first on Tod Maffin.




Landing the Perfect Pitch: The Medium (Part 1/5)

Mon, 20 May 2013 18:51:53 +0000

Ever tried to pitch someone in the media and struck out? Here's part one of my series on Landing the Perfect Pitch.

The post Landing the Perfect Pitch: The Medium (Part 1/5) appeared first on Tod Maffin.




Six Secret Nerd Tips for Life Control

Wed, 15 May 2013 23:28:25 +0000

Everyone knows the big digital marketing tools like Mailchimp, Hootsuite, and Buffer. But I use a bunch of amazing tools and sites that it seems nobody's heard of. Here are my secret weapons.

The post Six Secret Nerd Tips for Life Control appeared first on Tod Maffin.




Blogging for Dollars

Sun, 12 May 2013 22:00:03 +0000

Most people think of blogs as hobby web sites where people talk about their kids, hobbies, or local restaurants. And while that's certainly true of a lot of blogs, some Canadian bloggers are actually making some reasonably decent money from their writing.

The post Blogging for Dollars appeared first on Tod Maffin.


Media Files:
http://www.todmaffin.com/files/tech_liveblogging_and_money.mp3




Don’t get tricked by Facebook’s geo-targeting bug

Thu, 09 May 2013 16:02:54 +0000

There's a bug in Facebook which will prevent you from geotargeting your posts. Here's the workaround.

The post Don’t get tricked by Facebook’s geo-targeting bug appeared first on Tod Maffin.




Why Bono and I are basically the same person.

Tue, 02 Apr 2013 18:57:42 +0000

They say if you want to sleep better, you shouldn't use your tablet or watch TV. Nonsense. Here's how to do both.

The post Why Bono and I are basically the same person. appeared first on Tod Maffin.




The Secret of the Red-Bold Email

Mon, 11 Mar 2013 19:37:16 +0000

Trying to get someone to pay attention to your email? Here's a little trick I use for long emails that works amaaaaaazingly well.

The post The Secret of the Red-Bold Email appeared first on Tod Maffin.




Can Alternative Health Cure My Crappy Lungs?

Thu, 07 Mar 2013 22:11:28 +0000

I have a lung condition — it's called chronic pleurisy. It makes me cough lots. Doctors can't seem to fix it, so I decided to go to an alternative-health fair to see if anyone there could help me.

The post Can Alternative Health Cure My Crappy Lungs? appeared first on Tod Maffin.


Media Files:
http://www.todmaffin.com/files/newagelungs.mp3




Ticketmaster Fees (and other evil presences in the world)

Wed, 06 Mar 2013 08:40:08 +0000

Ever use Ticketmaster to buy seats at a show? Here's a breakdown of their multiple fees.

The post Ticketmaster Fees (and other evil presences in the world) appeared first on Tod Maffin.


Media Files:
http://www.todbits.com/audio/dnto/ticketmaster-mix1.mp3




Your Television Is Watching You

Wed, 06 Mar 2013 07:32:03 +0000

Now that everything is digital in television, you're able to get great new services like video-on-demand. But are you giving away more information than you think?

The post Your Television Is Watching You appeared first on Tod Maffin.


Media Files:
http://www.todbits.com/audio/tech/cable_databases.mp3




Taking Crazy Back (2012)

Wed, 06 Mar 2013 06:08:55 +0000

In the fall of 2012, I produced and hosted a four-part radio series about mental health and addictions. You can listen to the shows on this page.

The post Taking Crazy Back (2012) appeared first on Tod Maffin.


Media Files:
http://todmaffin.com/files/taking%20crazy%20back%20radio/tcbradio1.mp3




CBC Radio “Real Life Chronicles” Shows

Tue, 05 Mar 2013 22:03:45 +0000

Years ago, I produced a documentary series for CBC Radio called Real Life Chronicles. Here are some of the episodes.

The post CBC Radio “Real Life Chronicles” Shows appeared first on Tod Maffin.


Media Files:
http://www.todbits.com/audio/RLC_ritesgonewrong.mp3




Switching from WordPress.com to the Self-Hosted WordPress

Tue, 05 Mar 2013 21:23:06 +0000

Switching from Wordpress.com to the self-hosted version? Mason James from The WP Valet has great tips.

The post Switching from WordPress.com to the Self-Hosted WordPress appeared first on Tod Maffin.




The M in Swarm — Make Friends

Thu, 28 Feb 2013 20:30:29 +0000

The final, and perhaps most important, part of the SWARM Methodology is to turn your combatants into advocates. Here's how.

The post The M in Swarm — Make Friends appeared first on Tod Maffin.




Facebook Edgerank: Are Images On The Way Out?

Wed, 27 Feb 2013 07:01:05 +0000

Used to be that posting images would almost certainly get you to the news feed. Now, it seems that plain-old Status Updates are Facebook's new post de jour.

The post Facebook Edgerank: Are Images On The Way Out? appeared first on Tod Maffin.




The R in Swarm — Right the Wrongs

Tue, 26 Feb 2013 19:12:16 +0000

You can indeed resolve an online crisis politely, convert the combatant, AND correct mistakes they made. Here's how.

The post The R in Swarm — Right the Wrongs appeared first on Tod Maffin.




Lorem Ipsum — What the Text Actually Means

Tue, 26 Feb 2013 02:25:34 +0000

Ever wondered if Lorem Ipsum dummy text is real? It is — and here's what it actually says.

The post Lorem Ipsum — What the Text Actually Means appeared first on Tod Maffin.




My Twitter Account Got Hacked?! Now What?

Mon, 25 Feb 2013 01:28:03 +0000

Yes, I'm afraid it did. But don't panic. Here's how to fix it.

The post My Twitter Account Got Hacked?! Now What? appeared first on Tod Maffin.




What To Do When You Bomb On Stage

Fri, 22 Feb 2013 19:51:27 +0000

Listen, it's going to happen. At some point while delivering a presentation, you're going to bomb while giving a speech. Here are some tips for recovering. The post What To Do When You Bomb On Stage appeared first on Tod Maffin. [...]



Don’t ever try to tag Mark Zuckerberg on Facebook

Fri, 22 Feb 2013 03:31:29 +0000

Everything's fine in Facebook-land. Until you try tagging its founder. Then, all hell breaks loose. The post Don’t ever try to tag Mark Zuckerberg on Facebook appeared first on Tod Maffin. [...]



Why My Mom is a Better Community Manager Than You Will Ever Be

Mon, 18 Feb 2013 20:37:32 +0000

Think you're doing a good job running your Facebook Page? Compared to my mom — yes, my MOM — you're not. Here's how she's blowing away engagement rates online. The post Why My Mom is a Better Community Manager Than You Will Ever Be appeared first on Tod Maffin. [...]



How to Keep From Being Hacked (Like Burger King Was Today)

Mon, 18 Feb 2013 19:54:42 +0000

Think you're safe from someone breaking into your web account? Think again. Take my LaRD test to inoculate yourself from attacks. The post How to Keep From Being Hacked (Like Burger King Was Today) appeared first on Tod Maffin. [...]



My 12 Most-Read Articles

Thu, 14 Feb 2013 18:43:53 +0000

Hey, we're all busy. Maybe you missed these? My 12 most-read popular articles on this web site. The post My 12 Most-Read Articles appeared first on Tod Maffin. [...]



The New Blackberry — Will It Save the Company?

Wed, 06 Feb 2013 23:53:42 +0000

It’s only been available in Canada since Tuesday — and already, the tech world can’t decide if the new Blackberry smartphone is doomed or will spark biggest comeback in business history. The post The New Blackberry — Will It Save the Company? appeared first on Tod Maffin. [...]



The New Blackberry: Will It Save the Company?

Tue, 05 Feb 2013 04:57:19 +0000

It’s only been available in Canada since Tuesday — and already, the tech world can’t decide if the new Blackberry smartphone is doomed or will spark biggest comeback in business history. The post The New Blackberry: Will It Save the Company? appeared first on Tod Maffin. [...]



Great new feature for Facebook Page Admins

Mon, 21 Jan 2013 22:15:08 +0000

Facebook seems to have quietly added a great new feature for Page Admins. Here's how to use it. The post Great new feature for Facebook Page Admins appeared first on Tod Maffin. [...]



The A in Swarm — Avoid a Public Fight

Mon, 10 Dec 2012 18:49:52 +0000

The third step in my negative response strategy is to move any discussion of the issue offline. The post The A in Swarm — Avoid a Public Fight appeared first on Tod Maffin. [...]