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Preview: Software marketing articles by Dave Collins of SharewarePromotions.

Software marketing articles by Dave Collins of SoftwarePromotions.

Software marketing articles by Dave Collins, SoftwarePromotions

Published: Sun, 31 Jan 2010 10:27:27 -0600

Last Build Date: Sun, 31 Jan 2010 10:28:21 -0600

Copyright: SoftwarePromotions Ltd.

Is Google finally facing a threat?

Fri, 29 Jan 2010 10:26:32 -0600

Twitter, Bing, the increased use of mobile phone browsing, Yahoo!, Microsoft, SoftwarePromotions and more have all been hailed as the potential new Google, or a serious threat to Google.

Yet to date, while all of these examples have proven to be interesting, none of them have given Google anything to worry about. And like all Kings fortunate enough to sit on their thrown for any length of time, Google are by no means oblivious to the threats they face.

Nevertheless, I believe that Google are only now facing a threat to their existence. For the first time, there finally appears to be an enemy vast and powerful enough to inflict damage. With time, perhaps even powerful enough to maim or even destroy the mighty Google empire.

Recession - threat or opportunity?

Thu, 11 Jun 2009 21:10:15 -0500

Even the most fervent of optimists now have to accept the reality: that irrespective of how precisely to define a recession, we're either in one or about to be. Here in the UK we're officially in recession, and there's even been talk of a depression. The news and media are full of gloomy forecasts and dire predictions, but for once, they are mostly in agreement: The economic situation is bad, and it's going to get a lot worse before we can even begin hoping for some sort of recovery.

Many individuals and businesses have had their heads in the sand for too long, but even the most firmly in denial have had to come up for air, and what they're seeing isn't pretty. Some are in a state of moderate to advanced panic, believing that their businesses, plans, and way of life are finished forever. Others believe that the media's grasp of reality has taken the concept of exaggeration to previously unimaginable heights. The truth, as is often the case, lies somewhere between the two.

Getting to grips with AdWords Quality Score

Wed, 11 Feb 2009 13:58:30 -0600

Most people working with Google AdWords have heard of quality score, yet few really understand what it is, how it works and how to work with it. Contrary to what you may think, quality score is a simple concept, of only reasonable importance, and to some extent can be controlled and worked to your advantage.

5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs

Fri, 5 Dec 2008 20:28:30 -0600

Selling online means that you rarely, if ever, meet the majority of your customers face to face. So the only way to know how well your website is working is through your web server logs. There's no shortage of software out there to make the job easy for you, and even the most basic of tools should give you some level of insight into what your visitors are doing. Which pages they spend time on, which pages act as exits, where your quality traffic is coming from and more.

AdWords Arithmetic: 4=1, 3=1, 3=2

Wed, 19 Mar 2008 15:37:32 -0500

Google are redefining basic mathematics within the AdWords system. Four can equal one, two can equal five, and three can equal one, two or three.

Understanding the information presented "as is" within your AdWords account is of vital importance. This article clarifies how the average position may not be as it appears.

Click Fraud; balancing between over-reaction and oblivion.

Tue, 8 Jan 2008 18:57:56 -0600

A few years ago, Click Fraud was little more than speculation among the more paranoid tech people. Today it is a well known problem, widely covered by the BBC, BusinessWeek, The Washington Post and many more non-technical and (usually) non-paranoid publications.

Recent surveys, however, have demonstrated that most companies running PPC campaigns are either totally unaware of the issue or are so afraid of it that they are driven away from it or massively curtail their spending. The correct approach, as in all matters AdWords related, lies somewhere between the two.

What price Google Analytics?

Tue, 25 Sep 2007 15:12:39 -0500

In an age where information is a commodity, personal data, preferences, habits, politics, tastes and more have value. And there are companies out there who are willing to pay for this information.

So why do so many people lose sight of this when it comes to Google Analytics?

Customer Defence System

Thu, 2 Aug 2007 19:38:37 -0500

The Customer Defence System is used by many, yet put into words by none. The Customer Defence System is unique. No-one consciously aspires to apply such a system, yet most companies are to some extent doing so. Get it right and you'll be able to slash your sales in no time at all.

Three different ways to success

Wed, 6 Jun 2007 17:24:55 -0500

A joint interview with three very different software companies that we've worked with. Each sell their software to very different markets. The only thing that they have in common is that they have worked with our company for many years, and that all three are extremely successful.

Google AdWords Q & A

Tue, 8 May 2007 10:22:21 -0500

Two qualified Google AdWords Professionals answer a variety of questions on organic listings vs. PPC, choosing which ads to keep and delete, how to optimise your account, quality score, click fraud and more.

Copywriting for Developers

Tue, 27 Feb 2007 09:04:41 -0600

Website copywriting is about writing persuasive and promotional text that convinces visitors that your product can solve a problem they have. Really good copywriting will even convince them that they have a problem without having previously been aware of it.

Understand what copywriting is and isn't, why so many companies get it wrong, how to improve your own website's copy, and why doing so is critically important and often overlooked.

Measuring For Success Part II

Tue, 23 Jan 2007 19:02:36 -0600

The importance of web log analysis cannot be over stated. Part two in this web log analysis series looks at some of the issues that may hinder your analysis, and what exactly you should be looking for when poring through the facts and figures.

Writing for the web

Tue, 19 Dec 2006 16:14:08 -0600

With an estimated 50% of US adults classed as having a reading ability of eighth-grade or lower, every website needs to ensure that their visitors can understand what they're saying. Low literacy does not equal low intelligence. Turning away customers, however, most definitely does.

Measuring for Success

Tue, 19 Dec 2006 16:13:15 -0600

Web log analysis is critical. Yet all too many software companies fail to invest the time, money and effort required. Part one in this series looks at why you need to bother and what you need in order to do so.

Google AdWords: Making it work for you - ESWC 2006 summary

Fri, 17 Nov 2006 11:46:40 -0600

This article is a summary of the presentation that Dave Collins gave at the European Shareware Conference 2006 on Google AdWords.

Search Engine Optimisation/Optimization. Separation of Myths from Facts - ESWC 2006 summary

Fri, 17 Nov 2006 11:44:54 -0600

Search Engine Optimisation is like a red blanket on forums, newsgroups and blogs across the web. Wave it around, and you'll have masses of bull-headed participants charging at you from all corners. Everyone thinks that they, and only they, know the truth, and they're extremely eager to tell you what you're doing wrong and what you should be doing instead. Most of them are wrong.

Websites that sell - ESWC 2006 summary

Fri, 17 Nov 2006 11:40:54 -0600

A look at some of the common mistakes that websites make. Learn from the mistakes of others!

This article is a summary of the presentation that Dave Collins gave at the European Shareware Conference 2006.

Interview with Sharon Housley

Tue, 26 Sep 2006 11:00:00 -0600

Sharon Housley is a well known marketing expert in the software industry. She's not only the creative brains behind the successful NotePage, Inc. company but manages and maintains countless other websites such as FeedForAll and the SoftwareMarketingResource. Dave Collins recently interviewed her about working in the software industry.

Understanding Google's AdWords

Fri, 27 May 2005 16:24:56 -0600

Is it possible to lose money from Google AdWords? In this article, Dave Collins will explain how to make sure that you get the best possible return from your Google AdWords campaigns.

The Importance of Log Analysis

Fri, 27 May 2005 16:23:46 -0600

Without a detailed and careful analysis of their web logs, a company will be more or less blind and oblivious to any number of threats and opportunities. In this article Dave Collins discusses all aspects of Log Analysis; which software should you use, what type of information you should focus on and more.