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Freelance Writer Articles | Sally Bacchetta



Freelance writer articles on a variety of topics, including business, instructional design, sales training, science and technology, parenting, and the medical and pharmaceutical industries.



Last Build Date: Fri, 24 May 2013 18:25:06 +0000

 



Girl Power! Women of Rochester Making HistoryGirl Power! Women of Rochester Making History

Tue, 01 Mar 2011 22:09:00 +0000

You are making history as you read this, and your children are making history by doing whatever they do today because what we do today becomes history tomorrow. Women's History Month is a great opportunity to cultivate your children's interest in history and help them recognize history in the making all around them.


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While You're Waiting: Preparing for Adoption DayWhile You're Waiting: Preparing for Adoption Day

Mon, 01 Nov 2010 14:19:00 +0000

All parents wait. For first steps, for the school bus, for driving test results… we wait. We wait eagerly for our children to come into the world, and although it is a joyous anticipation, many prospective adoptive parents find this particular wait almost unbearable.


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Music to My Ears: Introducing Your Kids to MusicMusic to My Ears: Introducing Your Kids to Music

Sat, 01 May 2010 13:51:00 +0000

Children are naturally musical. It's almost as if they have a sixth sense for music. Even babies as young as six months enjoy repetitive pitch and rhythm like clapping, slapping, humming, and hooting. And listening, singing, playing instruments, and dancing are great ways to have fun and be creative as a family. However, the benefits of music extend far beyond the sheer joy of making sounds. Researchers consistently link the study of music with cognitive development, school achievement, positive socialization, and personal success. The discipline of music requires children to develop attention to detail, cognitive organization, communication, pattern recognition, and cooperation–skills that foster success in all areas of their lives.


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Foster Care Families: Safety, Support, and Care for Children in NeedFoster Care Families: Safety, Support, and Care for Children in Need

Fri, 01 May 2009 22:17:00 +0000

Foster parenting comes naturally for Karin and Randy Dula of Rochester. Karin's parents adopted her younger brother after a ten-month foster placement in their home, and Randy was adopted from foster care when he was seven years old.


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Required Participation: Getting the Most Out of Your Company TrainingRequired Participation: Getting the Most Out of Your Company Training

Wed, 02 Apr 2008 00:08:00 +0000

New pharmaceutical sales representative usually look forward to training with a mix of anticipation and anxiety. It's exciting to begin a new journey. It's fun to meet new people. And it probably means that you're done with home study manuals and online tests. At the same time, it's natural to worry about being away from your family or not performing well at training.


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Gift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From Novelty to CommodityGift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From Novelty to Commodity

Mon, 01 Oct 2007 22:22:00 +0000

How many gift cards did you receive last year? According to the National Retail Federation (NRF), probably at least one. In their fourth annual Gift Card Survey, the NRF found that 95% of adult survey respondents either received or purchased a gift card in 2006 - a 24% increase over 2005 survey results.


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Underwriters: The Importance of Nurse Practitioners and Physician AssistantsUnderwriters: The Importance of Nurse Practitioners and Physician Assistants

Thu, 02 Aug 2007 00:18:00 +0000

How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. And your smartest competitors know exactly where to find them.


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Powerful Presentations: How You Can CREATE More Memorable Sales MessagesPowerful Presentations: How You Can CREATE More Memorable Sales Messages

Tue, 02 Jan 2007 00:31:00 +0000

Physicians and other healthcare providers have less time and more prescribing options than ever before. Studies show that as few as eight out of every 100 sales calls end with the physician meeting the rep and remembering what was said. How can you be one of those eight memorable reps?


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Tipping Point Ahead: Prepared for a New Primary Care?Tipping Point Ahead: Prepared for a New Primary Care?

Sat, 02 Sep 2006 00:41:00 +0000

Primary care "is at grave risk of collapse," proclaims a report from the American College of Physicians, as printed in the July 7th issue of Medical Economics.1 A confluence of changing demographics within the medical profession and increasing consumer demand for health care services has brought our nation's primary care system to a tipping point.


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Prescription for Success: The Role of the Pharmacy Call in Driving SalesPrescription for Success: The Role of the Pharmacy Call in Driving Sales

Sat, 01 Oct 2005 12:55:00 +0000

Who is on your sales team? Your territory partners, your sales trainer, hopefully your manager and other company personnel. Certainly your physicians. Their patients. Maybe even local managed care organizations. What about pharmacists?


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RFID in Rochester: How Local Companies Are Integrating RFIDRFID in Rochester: How Local Companies Are Integrating RFID

Fri, 01 Jul 2005 13:08:00 +0000

As you read in my article Informed Consent: Ethical Considerations of RFID , radio frequency identification is a network of transponders (tags), readers and software that enables automatic identification and tracking of items from remote locations. Each RFID tag contains an integrated circuit (IC), which is encrypted with a unique electronic product code (EPC) - essentially, an electronic fingerprint. When a tag passes within range of a reader, the EPC is transmitted to the reader through an antenna. The transaction is recorded and retained in the central database, providing real-time track-and-trace of the tagged item.


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Informed Consent: Ethical Considerations of RFIDInformed Consent: Ethical Considerations of RFID

Wed, 15 Jun 2005 13:18:00 +0000

Radio Frequency Identification (RFID) has incubated in relative obscurity for over 60 years, quietly changing our lives with scant attention outside the technology community. First used to identify Allied aircraft in World War II, RFID is now well integrated in building security, transportation, fast food, health care and livestock management.


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Touchdown! What the Packers Can Teach Us About ClosingTouchdown! What the Packers Can Teach Us About Closing

Fri, 01 Oct 2004 13:43:00 +0000

It’s early January 2004. It’s a good day to be sitting in front of the fire. It’s a good day for hot soup and warm bread. It’s a good day to be a Green Bay Packers fan. The Packers are on the brink of their fourth NFC Championship playoff game in the last nine years. They have a three-point lead over the Philadelphia Eagles, who face an impossible fourth down and 26 yards on their own 28-yard line. Green Bay is just 72 seconds away from the NFC Championship game. All they have to do is hold Philadelphia to less than 26 yards. One play. That’s all.


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SistersSisters

Thu, 01 Apr 2004 14:49:00 +0000

I was the youngest for exactly twelve months and fourteen days. I was still showing off my first wobbly steps when Holly came squalling into the family on Christmas Eve and turned me into a middle child. Maybe I should have minded, but I didn't. After all, now I had a baby sister. And she was irresistible.


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Rounding Third and Heading for Home: Training a Winning Sales TeamRounding Third and Heading for Home: Training a Winning Sales Team

Fri, 01 Aug 2003 14:35:00 +0000

Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we, as trainers, are called upon to do every day: demonstrate success, inspire success and cultivate success. Think of it as the triple play of sales training.


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Get Your Edge Back! The Interrelationship of Motivation and PerformanceGet Your Edge Back! The Interrelationship of Motivation and Performance

Tue, 01 Jul 2003 13:54:00 +0000

Performance and motivation are like chocolate and peanut butter; the combination is better than either one alone. You can be motivated without acting on it, and you can act without feeling motivated, but motivation feeds successful performance, which in turn generates increased motivation, which encourages performance, and so goes the cycle of our days. Until one day...


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The Whys of Pharmaceutical TrainingThe Whys of Pharmaceutical Training

Mon, 01 Jul 2002 14:43:00 +0000

I recently took my six-year-old neighbor Kristen with me to the garden store, and somewhere between a mouthful of birdseed and a pocketful of mulch, I was reminded of why I love being a regional trainer. I had mentally organized the trip much like I plan my sales calls, deciding in advance where to go and what to do in order to most efficiently accomplish the tasks on my list.


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