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Web Design and Development for Businesses



Last Build Date: Tue, 14 Sep 2010 23:59:15 +0000

 



Module 4 – Day 2: Evernote

Tue, 14 Sep 2010 23:59:15 +0000

Presenter: Ed Dale Most important thing to do is “fuel up”. So Ed is presenting a cross platform solution that works everywhere – Evernote.com. This allows you to take notes, clip webpages, and add photos (and it can read text inside the photo). Once you have an evernote account, you can access your account from [...]



Module 4 – Day 1: Examples of Market leadership

Mon, 13 Sep 2010 23:25:09 +0000

Presenter: Ed Dale The Julie/Julia Project From a humble blog came a bestselling book,  an incredible movie (with Meryl Streep & Amy Adams) and a career of food journalism. This is a brilliant example of market leadership. 365 Portraits Bill Wadman, a portrait photographer, started in January 2007 to take a portrait every day for [...]



Module 4 – Day 1: Market Leadership Concepts

Mon, 13 Sep 2010 23:14:37 +0000

Presenter: Ed Dale Ed says this is the most important of all of The Challenge training. What is it? Consistency in the long term is crucial in the market place. It does not happen over night. It can be fun – Ed says it is the most fun part of the process (which is good, [...]



Module 4 – Day 1: What is Market Leadership?

Mon, 13 Sep 2010 22:54:53 +0000

Presenter: Ed Dale Ed says the difference between businesses that make money online and those which don’t is “Market Leadership”. Google has recently (May 2010 – Caffeine update) changed its algorithm to include elements that reflect a person’s position on the internet (such as no of Twitter followers, ratings),  and then it ranks anything that [...]



Module 3 – Day 4: Adding Sites to Posterous

Sun, 22 Aug 2010 23:42:10 +0000

There are many different services that can be added through Posterous: On Twitter – make sure you add your web address to your profile. On Facebook – add a Facebook PAGE, using the Facebook Page Quick Start Guide found on Facebook. Can add websites to your Facebook page – which gives more banklinks. On LinkedIn [...]



Module 3 – Day 4: Setting up Posterous & Posting 2

Sun, 22 Aug 2010 23:19:19 +0000

To set up:  just send an email to post@posterous.com Posterous will then reply and then you can choose a name for your account and set up a password. Add a photo (Ed says this is a good idea). BIG TIP: In the description field, include your domain name and anchor text (main keyword phrase) by [...]



Module 3 – Day 4: Introducing Posterous 1

Sun, 22 Aug 2010 23:04:52 +0000

Ed Dale says “This is the missing link!” Go to www.posterous.com – it is a micro-blogging service. But, its best feature is that you can email in your posting! So you can take a photo with your smartphone, type in a few lines and send it to Posterous – and it is posted instantly! Auto-post [...]



Module 3 – Day 2: Setting Up & Submitting Ezine Articles

Thu, 12 Aug 2010 06:16:07 +0000

Create an account at eZine Articles. Read the Editorial Guidelines (good idea to read this regularly as they change frequently). Click on “Create Your First Article” Select a Category and Sub-Category Put your Keyword Phrase in the Title. Write some “teaser copy”. Add the text of your article (which you have (of course!) written earlier). [...]



Module 3 – Day 1: Backlinking Basics

Thu, 12 Aug 2010 05:51:04 +0000

A backlink is an external link back to your site.It has two components: the URL (ie the page it is leading to the text (which should be your keyword phrase) that is “hiding’ the link itself – it is called “anchor text” It is crucial to understand “anchor text”. Here is an example of anchor [...]



Module 2 – Day 7: Getting Indexed

Thu, 12 Aug 2010 05:31:42 +0000

This lesson suggests creating an account with Traffic Bug. There is a 40 day trial for The Challenge: www.traffic-bug.com/TC/ Note from MLM: I have used TB before and was not stoked with the results, so cancelled my subscription (it is about US$20 per month). I’m not going to report how to use TB in this [...]