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Preview: EServer TC Library: Recent Additions

EServer TC Library: Recent Additions

Recently-indexed online resources in technical, professional and scientific communication (including web design and human-computer interaction).


Empathy-Driven Designs

Thu, 13 Oct 2016 09:51:12 CST

Design is about finding a connection between people and a product or service that empowers them in accomplishing a task or satisfying a need through a personal touch. My personal belief when designing for very specific users is to get in the shoes and try to comprehend their situation. This is easier said than done in most cases; to achieve this we have to be vulnerable and look at the world through their lenses. Adhithya

AxeCorp’s Team Challenge: Teaching Teamwork via 3D Social Networking Platforms

Thu, 13 Oct 2016 09:28:23 CST

To prepare business communication undergraduates for a changing work world and to engage today’s tech-savvy students, many instructors have embraced social media by incorporating its use in the classroom. This article describes AxeCorp, a fictional com- pany headquartered on the immersive social networking platform, Second Life, and one particular exercise developed for the “company,” the AxeCorp Team Challenge. This challenge attempts to integrate students’ skill development with their knowledge of communication concepts through the creation of a virtual team. Carmichael, Kendra

Social Media: It’s What Students Do

Thu, 13 Oct 2016 09:27:15 CST

In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these activities within the context of the social constructivist view on learning in general. The student work provides evidence of the positive results that come from the use of social media, when viewed from the perspective of social constructivist theories for learning. Kelm, Orlando R.

Integrating Social and Traditional Media in the Client Project

Thu, 13 Oct 2016 09:25:53 CST

Based on a client project assigned to students in two undergraduate business classes, this article argues that social media learning is best done in a context that mixes social media with more traditional kinds of media. Ideally, this approach will involve teams of students who are working on different aspects of a larger client project. This integrated setup has several benefits: It enhances the students’ understanding of social media within a real context, it complements more traditional communication methods, and it reveals the communicative aspects of key business functions. Melton, James and Nancy Hicks

Reviewer Motivations, Bias, and Credibility in Online Reviews

Sat, 08 Oct 2016 13:20:06 CST

In the emerging CMC genre of online reviews, lay people, as opposed to professional writers, evaluate products and services, and they receive no pay for their time or effort. This chapter examines possible motivations for writing reviews, particularly efficacy and altruism. In addition, this chapter examines a sample of 640 online reviews to see whether a positive bias existed; indeed, over 48 percent of reviews bestowed the highest rating—5 stars. Finally, the chapter investigates how reviews manifest reviewers’ concern for establishing credibility by examining four reviews’ varying degrees of careful editing: use of low-frequency vocabulary, planned content, prescription-adhering grammar, correct punctuation, and correct spelling. Detailed analysis of the four online reviews—reviews of a recipe, a camcorder, a tour guide service, and a book—according to the extent to which they displayed careful editing, revealed that the reviews displayed spelling and punctuation errors. Mackiewicz, Jo M.