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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Thu, 25 May 2017 15:22:44 +0000


Announcing the WooCommerce Deep Data Integration

Thu, 25 May 2017 14:58:11 +0000

I am very excited to share that we recently launched the official WooCommerce Deep Data Integration for ActiveCampaign. The WooCommerce Deep Data Integration is the 3rd official Ecommerce Deep Data Integration from ActiveCampaign. Ecommerce Deep Data Integrations are a special type of integration that bring rich 3rd party data like transactions, purchased items, revenue per […]

Announcing Calendar Feeds Sync

Wed, 24 May 2017 19:31:42 +0000

Subscribe to your ActiveCampaign tasks in Google Calendar, Apple iCal, Microsoft Outlook, or any WebDAV calendar application. As a modern marketers we lead incredibly busy lives. In order to stay sane, I rely heavily on Google Calendar. The more information I can sync with my calendar, the quicker and easier it is for me to […]

What is Local SEO and How to Optimize Local SEO Effectively?

Tue, 16 May 2017 19:06:12 +0000

Running a local brick and mortar business is hard. You have to deal with everything an office/work-from-home business has to deal with, and you also have to deal with everything that comes with running a business with a physical presence. It’s like having double the work. Take SEO for example, not only do you have […]

Announcing ActiveCampaign Forms for iPad

Thu, 11 May 2017 13:33:22 +0000

ActiveCampaign Forms for iPad is the inaugural release from our growing mobile development team. ActiveCampaign Forms for iPad, is designed for anybody that needs to collect leads face-to-face and quickly add them to their CRM and/or automation processes. Forms was specifically designed for ActiveCampaign users that would like to collect leads either face to face, […]

3 Statistics Every Marketer Should Understand

Fri, 28 Apr 2017 19:05:48 +0000

People are quick to point out that statistics can be deceptive, malleable, or unreliable. We hear this so much, I think people start to doubt that statistics have much value at all. This is extremely unfortunate. Statistics are one of the most valuable tools at a marketer’s disposal. Statistics free you from having to rely […]

Insource, then Outsource

Tue, 25 Apr 2017 19:18:33 +0000

I remember my first office. Mimi was showing me around, she explained that we were going to have to share the office at first, but as soon as they finished the renovation, the office would be all mine. It wasn’t much. A desk, a small window, and a door. I was really excited, but also […]

Announcing Site Messages

Wed, 12 Apr 2017 14:16:42 +0000

Deliver the right message, to the right contact, at the right time and watch your business soar. But that isn’t as easy as it sounds. Email is a fantastic medium (of course, we are a little biased). Text messages can be fantastic too, but many contacts get squeemish about the idea of a company texting […]

Listen, Learn, Adapt: Keeping Pace in the Personalization Race

Tue, 04 Apr 2017 17:26:21 +0000

There was a time when email personalization meant inserting the contact’s first name into the greeting or subject line of an email. That’s how it started. Since then, marketing automation tools have evolved quickly. It’s now possible to completely personalize every aspect of a message on a contact-by-contact basis: Ecommerce stores like Amazon send campaigns […]

Email as the Interface

Thu, 30 Mar 2017 18:47:45 +0000

“Would you buy the report now?” A hipster whizzed by on an electric scooter behind me. The motor whurring as I presented my document to the chain’s VP of marketing. I handed him a red Sharpie, as I peeled back the first page. “Cross off whatever you don’t need, and add a little note in […]

See, Think, Do: Marketing to People Who Aren’t Ready to Buy

Tue, 28 Mar 2017 17:56:56 +0000

When I first started marketing, I made what’s probably a very common beginner’s mistake: I tried to get everyone to make a purchase. Once a visitor was on my site, everything was geared toward getting them to hit “buy now.” Anything else was an unnecessary distraction from what I wanted them to do, right? I […]