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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Thu, 12 Jan 2017 17:29:50 +0000


New Year, New Releases

Thu, 12 Jan 2017 17:29:50 +0000

Automation Contacts – Reports Many of you have asked for enhanced reporting from our platform, and it is a priority in 2017. To kick the year off, we recently consolidated the “Contacts” and “Recent Activity” tabs in the automation report view. The new ‘Automation Contacts’ page replaces both of those and introduces the new functionality […]

The 17 Best Chrome Extensions for Marketers – 2017

Tue, 10 Jan 2017 15:04:18 +0000

1Password I have 849 logins. I have at least 6 email/password combinations for different Twitter accounts alone. Maybe 8 or more ActiveCampaign test accounts I have to remember — and that includes login, password and subdomain. I have personal accounts, I have work accounts, I have family accounts. Even my plant has accounts to apps to […]

“Dear Marketer, Why Should I Choose You?”

Thu, 05 Jan 2017 16:29:47 +0000

  Every marketer has their pet marketing advice — something they’ve seen work so well it becomes their go-to method. They’ve studied it, they believe in it, and they insist that anyone they work with use it. For some it’s conversion rate optimization, viral content, building a community of advocates, or any of hundreds of […]

You Cant Control the Weather

Tue, 03 Jan 2017 16:43:53 +0000

You can’t control the weather, but you can communicate about it! There are a great number of businesses that are affected by seasonality. From coffee shops to parka stores, the day’s weather can have a major impact on your customer’s decision to purchase. Recently here in Chicago the weather has dipped well below 0° (that’s […]

2016 – Year in Review

Thu, 29 Dec 2016 17:35:26 +0000

Shawshank Marketing

Thu, 15 Dec 2016 15:13:54 +0000

When it comes to email marketing, there is one very important thing to keep in mind; Your contacts either get busy living, or get busy dying. It might sound counter-intuitive, but removing subscribers who got busy dying is one of the best things you can do to optimize your sales automation and email marketing efforts. […]

Announcing our first Deep Data Integration: Shopify

Tue, 06 Dec 2016 17:15:48 +0000

Tens of thousands of businesses rely on ActiveCampaign to make it simple to close more deals, and easy to deliver the right message to the right people at the right time. We are taking that vision in a bold new direction, a direction that is fresh and innovative, and yet incredibly intuitive. At ActiveCampaign we […]

Customer Lifecycle Marketing with Pirate Metrics

Wed, 30 Nov 2016 19:57:36 +0000

Last week I outlined how I have adopted Pirate Metrics to work as my guiding framework for customer lifecycle marketing. As a refresher, Pirate Metrics is AAARRR (get it?), which stands for Awareness, Acquisition, Activation, Revenue, Retention, Referral. If you haven’t read the first post, I suggest you head on over there and cruise through it. It […]

AAARRR! What are Pirate Metrics?

Tue, 22 Nov 2016 17:25:01 +0000

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions have an opportunity cost. If you are unfamiliar, […]

Announcing the Chrome Extension 3.0

Thu, 17 Nov 2016 17:05:06 +0000

I am really excited to announce a major update to the ActiveCampaign Chrome extension. The current version of our Chrome extension has been a fantastic tool for marketers and sales teams to bring the power of ActiveCampaign’s automations and CRM functionality to the inbox. Starting today we are going to extend the reach of that […]