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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Fri, 24 Feb 2017 18:04:40 +0000


Essentialism for Marketers

Thu, 23 Feb 2017 19:14:07 +0000

Marketing has become so broad and complex it can be overwhelming. You might feel like you’re struggling to stay on top of everything. The frustrating paradox is that the more you try to pursue, the less effective you become in any one particular area. As a casual minimalist, I knew I had to read Essentialism: […]

Hacking Laziness: Demotivate to Do More

Tue, 21 Feb 2017 16:19:42 +0000

I love the weekend. I know, I know. So does everybody else. But, I’m very fortunate I also love my job. The two are my mac and cheese. The peanut butter and jelly. The cookies and milk. You see, I have this problem where I feel like I am being “driven by a motor.” My […]

Shopify Plugins We Love

Tue, 14 Feb 2017 20:57:30 +0000

The sun is finally starting to shine in Chicago. That means two things; it’s Valentines Day, and we have spring fever. We recently released our Shopify Deep Data integrations for our ecommerce customers. The ecommerce Deep Data integrations take customer purchase data, and makes it actionable inside the ActiveCampaign platform. You can now start an automation […]

7 Powerful Ways to Tune Up Your Marketing

Fri, 10 Feb 2017 18:04:53 +0000

Giant swaths of your marketing were created an embarrassingly long time ago. How did I know? Outdated marketing is an almost universal problem. You aren’t alone. Marketing starts decaying the moment it’s finished. Design trends shift, your business and products evolve, and digital marketing changes rapidly. Here’s seven ways to spruce up your marketing, integrate […]

The Makes a Purchase Trigger is Here!

Tue, 07 Feb 2017 22:09:55 +0000

We recently shook up the ecommerce world, when we released our Ecommerce Deep Data integrations. First for Shopify, and then for BigCommerce. Deep Data Integrations bring your customers’ purchase history into ActiveCampaign so that information is actionable. We’ve made it trivial for you to quickly send a message to your customers that have previously purchased […]

5 Essential Marketing Automation Tricks

Wed, 01 Feb 2017 16:20:55 +0000

Working at ActiveCampaign is full of rewards; free lunch every day, free personal ActiveCampaign account, great culture, free CTA pass (can travel around Chicagoland for free), espresso, and more. (Sound good? We’re hiring). One of the greatest things I have picked up from my time here, is a handful of great marketing automation tricks that […]

Announcing ActiveCampaign Office Hours

Thu, 26 Jan 2017 16:10:38 +0000

Today we’re releasing a brand new resource for our users. ActiveCampaign Office Hours are an opportunity for you to get your most burning questions answered by our team. Twice a week, we’ll be available to answer your questions, what ever they are: When’s the best time for a B2B business to send campaigns? I only have […]

Announcing the BigCommerce Deep Data Integration

Wed, 25 Jan 2017 15:20:18 +0000

When we recently announced our Shopify Deep Data integration, we mentioned that it was only the first of many ActiveCampaign Deep Data integrations to come. In case you missed it, ActiveCampaign Deep Data integrations are a special type of enhanced integration that brings 3rd party information about your contacts into ActiveCampaign. Our goal with Deep […]

New Year, New Releases

Thu, 12 Jan 2017 17:29:50 +0000

Automation Contacts – Reports Many of you have asked for enhanced reporting from our platform, and it is a priority in 2017. To kick the year off, we recently consolidated the “Contacts” and “Recent Activity” tabs in the automation report view. The new ‘Automation Contacts’ page replaces both of those and introduces the new functionality […]

The 17 Best Chrome Extensions for Marketers – 2017

Tue, 10 Jan 2017 15:04:18 +0000

1Password I have 849 logins. I have at least 6 email/password combinations for different Twitter accounts alone. Maybe 8 or more ActiveCampaign test accounts I have to remember — and that includes login, password and subdomain. I have personal accounts, I have work accounts, I have family accounts. Even my plant has accounts to apps to […]