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ActiveCampaign Email Marketing Blog



Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.



Last Build Date: Tue, 28 Mar 2017 17:56:56 +0000

 



See, Think, Do: Marketing to People Who Aren’t Ready to Buy

Tue, 28 Mar 2017 17:56:56 +0000

When I first started marketing, I made what’s probably a very common beginner’s mistake: I tried to get everyone to make a purchase. Once a visitor was on my site, everything was geared toward getting them to hit “buy now.” Anything else was an unnecessary distraction from what I wanted them to do, right? I […]



Announcing the ActiveCampaign Forms for iPad Beta Program

Tue, 21 Mar 2017 15:14:18 +0000

We are really excited about the public BETA release of our first native iOS app; ActiveCampaign Forms for iPad. Many of our customers are: Attending trade shows and conferences Running face-to-face courses Running a brick and mortar store Meeting with clients face-to-face ActiveCampaign Forms for iPad is built especially for these face-to-face business people. ActiveCampaign […]



Engagement Scores Part II: Engagement Segments

Thu, 16 Mar 2017 15:13:51 +0000

Last week I outlined how you can take advantage of ActiveCampaign’s Lead Scoring to create a gradient of your most engaged contacts. Lead Scoring is a powerful feature of ActiveCampaign and can be a great way to track your contact’s different types of engagement, like opens, clicks, and site visits. In this sequel to the […]



Introducing a New Group of Certified Marketing Consultants

Fri, 10 Mar 2017 20:58:18 +0000

ActiveCampaign is designed with one goal in mind: to give you the perfect tool for growing and managing your business as efficiently as possible. Like most tools, it may be perfectly clear what it’s for and how it works, but it takes a skilled craftsman with a bigger plan and years of experience to create something […]



Advanced Engagement Tracking with Lead Scoring

Wed, 08 Mar 2017 21:22:05 +0000

A customer recently reached out to me with an interesting problem. They wanted to be able to segment their customers based on whether they were engaged or not, so that they could measure the impact of their campaigns on the two distinct segments. I figured that this was probably a relatively common problem, so I […]



How to Setup ActiveCampaign Event Tracking

Fri, 03 Mar 2017 18:49:58 +0000

Understanding what pages your contacts view using ActiveCampaign’s Site Tracking is an incredibly powerful tool. Site Tracking allows you to take action when a page is viewed; like trigger a follow up sequence, or adjust a lead score to measure engagement. The next level up from Site Tracking is Event Tracking. Event Tracking is similar […]



Introducing the ActiveCampaign API V3 – Deep Data

Thu, 02 Mar 2017 19:53:31 +0000

I am very excited to announce the new beta version of our API, and the new documentation portal. We are focusing the new documentation on a variety of languages, not just PHP like we have in the past. Over time, the API documentation site will evolve to be a full-featured developer portal, with a variety […]



Essentialism for Marketers

Thu, 23 Feb 2017 19:14:07 +0000

Marketing has become so broad and complex it can be overwhelming. You might feel like you’re struggling to stay on top of everything. The frustrating paradox is that the more you try to pursue, the less effective you become in any one particular area. As a casual minimalist, I knew I had to read Essentialism: […]



Hacking Laziness: Demotivate to Do More

Tue, 21 Feb 2017 16:19:42 +0000

I love the weekend. I know, I know. So does everybody else. But, I’m very fortunate I also love my job. The two are my mac and cheese. The peanut butter and jelly. The cookies and milk. You see, I have this problem where I feel like I am being “driven by a motor.” My […]



Shopify Plugins We Love

Tue, 14 Feb 2017 20:57:30 +0000

The sun is finally starting to shine in Chicago. That means two things; it’s Valentines Day, and we have spring fever. We recently released our Shopify Deep Data integrations for our ecommerce customers. The ecommerce Deep Data integrations take customer purchase data, and makes it actionable inside the ActiveCampaign platform. You can now start an automation […]