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ActiveCampaign Email Marketing Blog



Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.



Last Build Date: Fri, 17 Nov 2017 21:01:36 +0000

 



ActiveCampaign API Developer Tutorial: Building a “Sales Gong”

Fri, 17 Nov 2017 21:01:36 +0000

Download/view slides from this presentation on Slideshare Intro: What will we build? In this tutorial, I will walk you through how to create a “sales gong.” A sales gong, is some sort of motivational signal that celebrates when a sales team member makes a deal. In this tutorial, we are going to make a sales […]



Top 7 Integrations for Real Estate Professionals

Thu, 16 Nov 2017 20:55:30 +0000

Here are seven real estate solutions that integrate with ActiveCampaign to help you build quality relationships with your clients and grow your business further. Zillow Zillow is the leading real estate and rental marketplace serving the full lifecycle of living and owning a home: renting, buying, financing, selling, remodeling, and much more. By using Zapier […]



6 Techniques to Become a Master at Writing Short Blogs

Tue, 14 Nov 2017 19:22:02 +0000

My favorite answer is “well, it depends.” Most of us hear this response on a daily basis… because, the answer does, normally depend. Blog content is no different. There’s no definitive answer in the debate between “long form versus short form” blog posts. There is a time and place for both short and long form […]



Using a Contact’s Preferences to Send Personalized Follow Up

Mon, 13 Nov 2017 18:02:43 +0000

A contact has just opted in to your list– you have their attention and they are ready to engage with your brand. This is your opportunity to put your data to work and make an impactful impression with your first campaign. In my previous post, Get Personal With Your Opt In Form, I discussed the […]



8 Triggered Email Campaigns You Can Send to Boost Engagement

Mon, 13 Nov 2017 17:45:04 +0000

  One of the defining features of a marketing automation platform is the ability to send triggered emails — automated email messages sent in response to a person’s behavior. Triggered emails work incredibly well: Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. SOURCE They’re so effective because: You’re treating […]



Tip of the Week: Adding A Logo To A Form

Mon, 13 Nov 2017 17:21:52 +0000

To create a branded ActiveCampaign form that incorporates your logo, simply add an image to your form! The option to add an image is found under the Standard fields tab in the form builder: Simply drag the “Image” block to the left and place it wherever you’d like your logo to appear. For more on […]



Top 5 Business Integrations for Fitness Professionals to Keep in Mind

Thu, 09 Nov 2017 19:35:02 +0000

I was recently in the market for new athletic shoes. They had shoes for running, training, lifestyle, and the list goes on. Currently, I am trying to do a mix of running and weightlifting so I went with the “training” style shoe. It fits the needs for my current goals. Just like you pick the […]



Marketing Automation For Dentists: Getting Started in 7 Steps

Wed, 08 Nov 2017 21:00:25 +0000

To have a growing, thriving dental practice a dentist should be seeing 24-50 new patients each month! That’s a challenging feat that requires smart marketing and advertising investments. Marketing automation can help by making your marketing and advertising more efficient and effective: You can automate the process of collecting positive reviews and generating referrals so […]



Short Form Blogs VS. Long Form Blogs – Which One is the Right Fit?

Tue, 07 Nov 2017 16:48:27 +0000

Blogging is tricky. It takes finesse to truly master. Part of the mastery is knowing when to use short form versus long form posts. My friend Katrina Oko-Odoi explains, determining content forms is “…all about striking a balance and catering to your customer, your industry, and your own strengths.” So, how do you strike a […]



Tip of the Week: Backing Up Automations

Mon, 06 Nov 2017 18:38:29 +0000

Did you know you can backup any automation in your account? This is done by creating a shared link for your automation. When you create a shared link, it will save the current version of your automation. This automation will also be stored outside your account. As long as you have the link, you can […]