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ActiveCampaign Email Marketing Blog



Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.



Last Build Date: Thu, 21 Sep 2017 14:08:47 +0000

 



How a Photographer Takes Back a Workday a Week with Marketing Automation

Wed, 20 Sep 2017 18:38:14 +0000

 In this article: Learn how Heather saves 10 hours a week with automation Get 2 pre-made automation workflows you can import and start using today Discover specific strategies for lead generation, nurture, and qualification Heather Read has a lot of demands on her time. That’s probably an understatement. She’s a full-time family photographer with clients […]



Ignore These 7 Common Marketing “Truths”

Tue, 19 Sep 2017 14:22:31 +0000

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the more you sell.” Someone says one of these in a meeting and everyone nods their head knowingly. These marketing truisms are held up as immutable laws every good marketer understands and obeys. The problem with these rules […]



What Your Business Must Start Doing Today to Survive

Thu, 14 Sep 2017 19:37:37 +0000

I was the go-to person. When anyone had a question at my last job, they would always come to me. Having been there for many years I knew the ins and outs of how the company operated. My boss coined me “Swiss Army Knife” because I could do it all. I was a jack of […]



How to Pick the Right Marketing Tools to Grow With Your Business, Not Against

Fri, 08 Sep 2017 18:28:51 +0000

I have buyer’s remorse. I bought a $20 blender just a few months ago. The sole point of the purchase was to make margaritas… I was really trying to put on a good time for family that was in town for the weekend. They all loved margaritas, so it was perfect. The blender was great […]



The Past and Future Landscape of the Martech Space

Fri, 01 Sep 2017 18:38:33 +0000

I never like to assume. So, for those who might not know or just need a refresher, here is a definition of martech: Martech is the blending of marketing and technology. Due to the technological nature of digital marketing, it is highly likely you have dealt with martech in some form, if that is your area […]



How to Decide What Your Contacts Want (and Give It To Them)

Fri, 25 Aug 2017 20:36:53 +0000

  I was recently helping a client figure out how they could send specific, targeted content to their clients. It’s every marketers dream to know, and deliver, exactly what the customer wants to consume. But, the question is, how do you identify the specific interests of each of your customers? Just imagine you own an […]



8 New Automation Workflows for Deep Data Ecommerce Integrations

Fri, 18 Aug 2017 19:06:31 +0000

Over the past year we’ve released Deep Data Integrations with Shopify, WooCommerce, and BigCommerce. These integrations bring customer insight from your ecommerce solution into ActiveCampaign where it can be used to drive personalized marketing. You can trigger automations, customize campaigns, and create segments based on: Product purchases Customer lifetime value Last product ordered (category and price) […]



12 Tips to Get Your Best Email Deliverability Ever

Thu, 03 Aug 2017 20:42:47 +0000

Unfortunately, there isn’t a magic bullet for perfect email deliverability. But, like many things with marketing, if you do what’s best for your customers, things tend to work out well for you. Just like search engines want to display the best search results to searchers, the email providers want to deliver the emails their customers […]



Here’s 13 of Our Latest Integrations

Wed, 12 Jul 2017 20:22:01 +0000

We specialize in email marketing, marketing automation, and sales automation CRM. Everything else — payment processing, landing pages, affiliate programs, webinars, etc. — we leave to our integration partners. This allows us to focus on perfecting our core solutions so you have the best marketing platform possible. If you need additional functionality, you can connect […]



Announcing Saved Responses

Wed, 05 Jul 2017 20:04:44 +0000

Today we released a new feature that makes sending one-to-one messages to your contacts easier and faster. Now, you can save and reuse common messages and responses. This is a huge time-saver. What makes this feature unique and powerful is that your saved messages can be personalized with information about the contact. So, even though you’re […]