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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Thu, 27 Oct 2016 14:59:53 +0000


8 Creative Uses for a CRM Other Than Sales

Thu, 27 Oct 2016 14:52:22 +0000

One of the things I love most about our ActiveCampaign CRM is that it is organized in a Kanban view. Kanban is a method of organizing a process based on cards organized in columns. At the simplest, a Kanban board consists of a To Do column, a Doing column, and a Done column. In the […]

What’s Your Hook? How to Consistently Get Your Campaigns Opened, Read, and Clicked

Tue, 25 Oct 2016 14:49:59 +0000

If your contact loses interest, you’re done. They’ll open less and less until they stop altogether. After that, it’s just a matter of time before they click the unsubscribe link to declutter their inbox. How can you prevent that? How can you send campaigns that capture your subscriber’s attention? For months now, I’ve been paying […]

Keep Your Team Safe From Zombie Leads

Wed, 19 Oct 2016 14:20:54 +0000

A cool green light illuminated her face slightly in the early morning hours as she opened her laptop. The air was damp and cool. An eerie mist coiled around the city, wrapping its grip around all the streets’ and alleys’ hidden corners. From our vantage point on the 18th floor, we couldn’t even see the […]

The 7 Steps to Sales Automation Bliss

Fri, 14 Oct 2016 15:01:52 +0000

You’ve been really busy but things are starting to slow down. It’s time to drum up some business! You open up your CRM and… cringe. You haven’t updated your pipeline in weeks. Everything is out of date. Again. You’ve got a slew of overdue tasks you never took care of and, oh look, you dropped the ball […]

6 Fresh Ways to Delight Your Customers — Automatically

Tue, 11 Oct 2016 13:51:54 +0000

At the end of the street the school bus rumbled as it pulled around the bend, leaving a small cloud of black fog in its absence. I could feel the sun shining on my face as I waved goodbye to Taylor. With a quick shrug I threw the other strap of my backpack over my […]

Announcing New Goal Reports

Thu, 06 Oct 2016 15:27:58 +0000

Marketing, or marketing automation exists to achieve your business objectives. Goals are a fantastic way to do that. When creating an email marketing automation sequence, we recommend starting by writing your goals down first, and then building your automation steps toward achieving those specific goals. For more information on utilizing goals into your workflow, I […]

Announcing Our Newest Certified Consultants to Help Grow Your Business

Wed, 05 Oct 2016 19:50:04 +0000

Another group of consultants is ready to help you leverage ActiveCampaign to streamline your processes and expand your business. These talented consultants come from a wide variety of backgrounds and have a diverse range of skills. Work with them to tackle problems you’ve been struggling with, tap into unexplored opportunities, or create a rock solid plan […]

Our Certified Consultants Give Their Top Growth Tip…

Wed, 28 Sep 2016 13:13:59 +0000

I asked our Certified Consultants: “What business growth tip, strategy, or technique would you recommend to our community of users?” … and we got some great responses. I tried to organize them from getting started to more advanced and specific tips.   Kamran Malik The crux of marketing automation The tip that i have for […]

New Integrations To Bolster Your Business

Tue, 27 Sep 2016 19:27:25 +0000

This was a really cool blog post to put together for a number of reasons. First off, let’s take a moment to pause and reflect. Think about the amount of human work hours that went into all of these integrations – it’s pretty humbling and staggering. Think of all the development time, wire-framing, feedback, testing, […]

Automate Processes, Not Relationships

Thu, 22 Sep 2016 17:31:36 +0000

Even though we’re a marketing and sales automation company, we’ve never encouraged people to “automate everything!” That’s because the goal of automation isn’t eliminating human contact. That’s usually not what’s best for customers and, by extension, companies. Human touch is important. It will always be important. And, it actually becomes more and more impactful as […]