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ActiveCampaign Email Marketing Blog



Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.



Last Build Date: Wed, 17 Jan 2018 17:36:31 +0000

 



Finding Top Talent: A Guide for Small Business

Wed, 17 Jan 2018 17:35:59 +0000

Any business that succeeds does so because of the people working there, not in spite of them. If you run a small company you know this better than anyone. A regrettable hire can set your business back months, and a great one can spur growth like few other things. Of course, finding and hiring the […]



SaaS Onboarding: How to Automate Your Onboarding Process for New Customers

Tue, 16 Jan 2018 21:06:42 +0000

Effective SaaS onboarding can reduce churn. If you’re looking for the value proposition of SaaS onboarding—there it is. Because the SaaS business model relies on recurring revenue, reducing churn is a hugely important goal for SaaS businesses. Outside of the actual product quality and features, optimizing your customer onboarding process is the best way to […]



Tip of the Week – Enabling Single Opt-In

Tue, 16 Jan 2018 17:47:52 +0000

Did you know you can turn off the confirmation opt-in email, also known as a double opt-in email? There may be instances when sending an email asking a contact to confirm their email address is not ideal for your business. For those instances, we recommend enabling single opt-in by turning off the confirmation opt-in email […]



Branding Your Business: Everything You Need for Small Business Branding

Mon, 15 Jan 2018 21:36:20 +0000

Branding began with hot metal and cattle—a means for farmers to claim ownership of their cattle. Today the definition of branding has evolved. Although farmers still brand cattle, and the idea of identifying marks and logos remains, the definition of branding has expanded enormously. And branding is enormously important to your marketing. Constructed properly, a […]



How to be a Better Marketer in 2018

Mon, 15 Jan 2018 15:36:12 +0000

Like just about everything else in this world, marketing is constantly changing. By the time you master one tactic, it’s become obsolete. This means you have to be flexible, constantly evolving, and open to change. In order to market your business effectively, you need to make sure your strategies aren’t outdated. If you’re asking what […]



5 Ways to Measure Video Marketing: The Most Important Video Marketing Metrics

Fri, 12 Jan 2018 22:08:47 +0000

According to Cisco’s Visual Networking Index, video traffic will account for 80 percent of all consumer internet traffic by 2019. On Facebook, video and image content has the highest engagement of any post type. Research by Eyeview Digital has found that video can increase landing page conversion rates by up to 86 percent. Clearly, video […]



Best Practices for B2B Sales Emails

Fri, 12 Jan 2018 15:27:25 +0000

B2B companies have customers all over the globe, and more often than not, they only have one or two offices. This means one thing for a sales team. Lots and lots of emails. Email is used as a means of communication during every part of the sales cycle. Whether it’s cold outreach or sending over […]



6 Ways for Doctors to Use Marketing Automation

Thu, 11 Jan 2018 22:15:57 +0000

When you’re dealing with sensitive information in a regulated industry, marketing can be difficult. As you look for ways to market yourself as a doctor, you’ll find that a lot of the common tactics just aren’t possible. HIPAA and other healthcare regulations limit the types of messages you can send patients.   Despite regulations, there are […]



Make Money Blogging: Examples of How to Make Money with a Blog

Wed, 10 Jan 2018 16:17:47 +0000

You’ve build up a steady flow of traffic to your website’s blog. You’re building an email list, and even seeing some pretty good engagement on your blog posts. But how do you make money blogging? Monetizing a blog or website with a lot of readers isn’t always as easy as you might assume. Although some […]



10 Best Small Business Books of 2017

Tue, 09 Jan 2018 15:55:14 +0000

According to the International Publishers Association, hundreds of thousands of business books are published every year. For people running small businesses, there isn’t time to read and digest a hundred thousand books—or even a hundred books—every year. What’s more, the insights from business books can sometimes be difficult to apply to a small business. Stories […]