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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Wed, 30 Nov 2016 20:00:26 +0000


Customer Lifecycle Marketing with Pirate Metrics

Wed, 30 Nov 2016 19:57:36 +0000

Last week I outlined how I have adopted Pirate Metrics to work as my guiding framework for customer lifecycle marketing. As a refresher, Pirate Metrics is AAARRR (get it?), which stands for Awareness, Acquisition, Activation, Revenue, Retention, Referral. If you haven’t read the first post, I suggest you head on over there and cruise through it. It […]

AAARRR! What are Pirate Metrics?

Tue, 22 Nov 2016 17:25:01 +0000

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions have an opportunity cost. If you are unfamiliar, […]

Announcing the Chrome Extension 3.0

Thu, 17 Nov 2016 17:05:06 +0000

I am really excited to announce a major update to the ActiveCampaign Chrome extension. The current version of our Chrome extension has been a fantastic tool for marketers and sales teams to bring the power of ActiveCampaign’s automations and CRM functionality to the inbox. Starting today we are going to extend the reach of that […]

New Zapier Feature: Digests + Recent Zapier Integration Updates

Tue, 15 Nov 2016 18:37:34 +0000

Zapier has released a new time-saving app to help you stay on top of your workload and minimize information overload. “Digests” aggregate the information that’s important to you into custom, automated reports. They’ll help you stay on the ball and informed so you can stay focused on your business. You can combine upcoming task information […]

Announcing Split Test Automations

Tue, 08 Nov 2016 19:10:45 +0000

Do you know what that is? That’s right. That’s not your eyes playing tricks on you. That’s a screenshot of the new Automation Split Test, which we are rolling out today and should be available in your account in the next 24 hours. We are really excited about this release, since it is one of our […]

Announcing Expert Migration Services

Tue, 01 Nov 2016 13:12:56 +0000

At ActiveCampaign we believe very strongly in producing functional software for real people, supported by real people. When you choose ActiveCampaign as an email marketing, marketing automation or CRM provider, you are not only getting access to a top-of-the-line suite of software tools. You are also getting access to the wonderful people at ActiveCampaign that […]

8 Creative Uses for a CRM Other Than Sales

Thu, 27 Oct 2016 14:52:22 +0000

One of the things I love most about our ActiveCampaign CRM is that it is organized in a Kanban view. Kanban is a method of organizing a process based on cards organized in columns. At the simplest, a Kanban board consists of a To Do column, a Doing column, and a Done column. In the […]

What’s Your Hook? How to Consistently Get Your Campaigns Opened, Read, and Clicked

Tue, 25 Oct 2016 14:49:59 +0000

If your contact loses interest, you’re done. They’ll open less and less until they stop altogether. After that, it’s just a matter of time before they click the unsubscribe link to declutter their inbox. How can you prevent that? How can you send campaigns that capture your subscriber’s attention? For months now, I’ve been paying […]

Keep Your Team Safe From Zombie Leads

Wed, 19 Oct 2016 14:20:54 +0000

A cool green light illuminated her face slightly in the early morning hours as she opened her laptop. The air was damp and cool. An eerie mist coiled around the city, wrapping its grip around all the streets’ and alleys’ hidden corners. From our vantage point on the 18th floor, we couldn’t even see the […]

The 7 Steps to Sales Automation Bliss

Fri, 14 Oct 2016 15:01:52 +0000

You’ve been really busy but things are starting to slow down. It’s time to drum up some business! You open up your CRM and… cringe. You haven’t updated your pipeline in weeks. Everything is out of date. Again. You’ve got a slew of overdue tasks you never took care of and, oh look, you dropped the ball […]