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ActiveCampaign Email Marketing Blog

Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Last Build Date: Fri, 23 Mar 2018 18:25:59 +0000


43 Copywriting Quotes from the Best Copywriters in History

Fri, 23 Mar 2018 18:01:10 +0000

When you’re learning about copywriting, there’s no need to reinvent the wheel. Great copywriters have existed for hundreds of years. Claude Hopkins’ Scientific Advertising, still considered a classic of the field, was originally published in 1923. If you want to become a great copywriter, or even just a better one, it makes sense to learn […]

Welcome Up: Introducing Oli Gardner for Activate 2018

Thu, 22 Mar 2018 16:44:53 +0000

We are excited to announce Oli Gardner as a speaker at ActiveCampaign’s first user conference, Activate 2018. During his talk, Oli will dive into how content marketing can ultimately result in increased sales and business growth. He’ll reveal insights from his biggest ever content marketing experiment, how you can use data to help people create […]

Don’t Try to Boost Morale at Work, Maintain It

Wed, 21 Mar 2018 14:38:20 +0000

Morale is important at work, especially for a sales team. Workers with high levels of morale are typically more motivated, and who doesn’t want their workforce to be more motivated. That being said, when leadership asks the question “how can we boost morale at work,” they are likely attacking it from the wrong angle. Before […]

Welcome Up: Introducing Ann Handley for Activate 2018

Tue, 20 Mar 2018 14:28:12 +0000

We are excited to announce Ann Handley as a keynote speaker at ActiveCampaign’s first user conference, Activate 2018. In case you haven’t heard, Activate will be a two-day event in June full of educational talks, idea sharing, and networking. Attendees will have the opportunity to see how successful users have achieved their goals, using marketing […]

The Secret to Writing Great Marketing Copy is Market Research

Mon, 19 Mar 2018 16:57:48 +0000

Where does great marketing copy come from? It’s kind of a weird question, right? It comes from writers, who have ideas, which come from…somewhere. Most people don’t really know where, but it doesn’t really matter because that’s why copywriters exist in the first place. But it’s actually important to understand marketing copy, even if you […]

Tip of the Week – Send automation emails on weekdays

Mon, 19 Mar 2018 16:01:38 +0000

If you’d like to prevent automation emails from sending over the weekend, you can configure them to send on weekdays, only. Simply add a “Wait” condition as a step before the “Send email” action in your automation, and configure it as in the example below: Click here for help setting up your “Wait” condition. You can […]

Announcing the New Automations Overview

Fri, 16 Mar 2018 16:03:08 +0000

How can you sort, navigate, and manage your automations? The automations overview page in ActiveCampaign is the place where you can see all of the automations you’ve built. In a recent update, we redesigned the overview page to give you more information and make it easier to sort through your automations. Easily sorted automations The […]

New Feature Release: Individual Automation Permissions

Fri, 16 Mar 2018 14:54:06 +0000

Back in November, we released permissions for automations, and we’re happy to announce that we’ve updated the functionality to include individual automation permissions. With this new release, admins will be able to manage access to individual automations. Our original permissions work enabled admins to manage access to all automations, but the functionality to do it on […]

Tips and Tricks from the Tradeshow Floor

Thu, 15 Mar 2018 18:45:14 +0000

This post has been contributed by Inbound AV, an ActiveCampaign Certified Consultant that delivers inbound marketing strategy and implementation to small- and medium-sized businesses in the pro audio, software, musical instruments, and video niche. Every January well over 100,000 music industry dealers, vendors, and employees descend on the Anaheim Convention Center for the National Association […]

How to Measure Social Media Marketing Performance

Wed, 14 Mar 2018 14:55:09 +0000

Social media has pervaded nearly every corner of our lives. Sure you can avoid it, but doing so takes some serious effort. It’s become the subject matter of our favorite dystopian tv show, it’s impacting the way governments function, and it’s even becoming a method of payment. One of the most dramatic embraces of social […]