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Marketing articles from

Last Build Date: Thu, 26 Apr 2018 09:48:01 -0400


The Fundamentals of Marketing (Six Important Elements) Posted By : Dennis Loh

Fri, 14 Apr 2017 00:00:00 -0400

What exactly is marketing? Some people may simply define it as promoting a product or service. As we all know, the word amarketinga actually comes from the word amarketa. You need to remember the six important elements of aMARKETa before planning any marketing activities and campaigns.

Labeling Plays an Important Role in Marketing Posted By : Leeanne Kunnert

Sun, 18 Dec 2016 00:00:00 -0500

Your products label and package design plays a number of rolls in product marketing. Together the elements create a product story and will get consumers to take notice. The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.

Tips For Using Color In Product Labeling Posted By : Leeanne Kunnert

Thu, 15 Dec 2016 00:00:00 -0500

Extensive research has gone into researching the effect color plays on the emotional psyche of consumers during the purchasing process. In order to hone in on consumers during the critical moments before they make a purchase graphic designers must elevate their feelings for the product.

Important Aspects When Designing Custom Labels Posted By : Leeanne Kunnert

Tue, 13 Dec 2016 00:00:00 -0500

No matter what product you are custom designing labels for it's important to start out on the right track to avoid expensive revisions and reprints. In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.


Tue, 13 Dec 2016 00:00:00 -0500

To me it means lots of things, the first being family. We all went "home" to the country for Christmas, all 6 of us which over time turned into 23 of us! It was always hot - very hot (yes I am an Aussie). No air conditioning, not even a fan, a very small house, and most years an argument. We always blamed it on the heat!

The Importance Of Labeling In The Consumer Decision Making Process Posted By : Leeanne Kunnert

Sat, 10 Dec 2016 00:00:00 -0500

Product labeling can be the difference in a consumer's decision making process. This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it. The ideas below will give you some insight into a successful label design.

Guide to choose best outsourcing partner for your lead generation Posted By : Eva Jonson

Thu, 07 Jul 2016 00:00:00 -0400

Are you looking for the best lead generation company for your business? What according to you are the best qualities that a B2B Lead Generation Company should have? There are ana number of lead gen companies available on the internet, who can become you best partner for a successful lead generation? Check on... Verify and validate based on their company profiles, the experience they have in the industry, compare with each other.

Less Is More In Food Product Labeling Posted By : Leeanne Kunnert

Mon, 13 Jun 2016 00:00:00 -0400

Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.

The Psychology Of Color In Custom Labeling Posted By : Leeanne Kunnert

Thu, 07 Apr 2016 00:00:00 -0400

When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a message without saying a word.

Customized Product Labels That Appeal To Consumers Posted By : Leeanne Kunnert

Mon, 28 Mar 2016 00:00:00 -0400

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.

Label Design Packaging The Two Key Elements In Marketing New Products Posted By : Leeanne Kunnert

Mon, 21 Mar 2016 00:00:00 -0400

There are two main components that are used to draw consumers into making a purchase: label design and packaging. In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.

The Many Benefits To Choosing Shrink Sleeves Posted By : Leeanne Kunnert

Sun, 20 Mar 2016 00:00:00 -0400

The competition amongst brands has become quite intense. Businesses need to differentiate their products from the competition. A creative way that this is accomplished is through shrink sleeve labeling. Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact. In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

How To Land A Big Deal In Lead Generation Posted By : Belinda Summers

Thu, 29 Nov 2012 00:00:00 -0500

Landing a big business deal is certainly a dream a lot of marketers like you wish to have. After all, this is the prize you would all be looking for after a pretty hard lead generation campaign. The challenge here is how to actually get it. You can do that by actively looking and talking to the right business prospects (basically speaking, the real decision makers). Now, talking to business prospects is not exactly a walk in the park, but you know that this is a necessary task.

Enhance Success of Marketing with Flip Books Posted By : Jens Tracy Lee

Wed, 28 Sep 2011 00:00:00 -0400

Flip books let you brand your publication just like regular printing and is a successful way of advertising that can be viewed either online or offline. Its intended to operate as a presentation that your sales team can take around the road with them, and it even now operates with tablet PCs along with your smartphone. Given that flip books are so versatile, it tends to make it an interactive, lively addition to any sales portfolio. So, using flip books as one way for your marketing strategy.

Promotional Stickers: Why Businesses The World Over Love Them And Use Them Posted By : Paul Wood

Fri, 23 Sep 2011 00:00:00 -0400

When you think of promotional stickers what do you think of? Where do you see them and can you remember the stickers you have seen. Most people will recognise corporate imaging if they have seen branding on promotional stickers. You may have seen them on the bumper of a car, on a notice board somewhere or even on the fridge in the break area at work.

Appointment Setting: A Great Asset For Australian Businesses Posted By : Maegan A

Fri, 23 Sep 2011 00:00:00 -0400

Business is flourishing in Down Under, and there are lots of bright opportunities just waiting to be tapped in a country like Australia. It is almost difficult to fathom as to how favorable to transact business deals in the land known for its kangaroos and koalas. For any interested investors and entrepreneurs, all it takes is to find that right company to work with. Armed with a positive attitude and everything else needed to succeed in business, then rest assured that the undertaking is more likely to have a profitable business.

Using Calendars To Promote Your Business Posted By : Paul Wood

Thu, 22 Sep 2011 00:00:00 -0400

If you are in the process of thinking about starting a marketing campaign with the use of promotional merchandise then you might want to think about promotional calendars. Calendars can come in all different shapes and sizes and can be designed with your target audience in mind. You can make your calendars vibrant and colourful or simple and elegant. You can personalise your calendars to include your customers' names.

Why Scent Marketing has Become an Important Tool in Modern Business Posted By : Sarah Shore

Mon, 19 Sep 2011 00:00:00 -0400

Marketing takes advantage of every available possibility. Even strategically releasing a pleasant aroma into the air can be a useful ally to the marketer. In fact, it has already become an important and effective marketing tool. This article looks at some of the reasons why scenting the air in an office or shop is now a popular form of marketing.

Working Towards Effective Product Management Posted By : Nitesh Ranjan Bharti

Fri, 16 Sep 2011 00:00:00 -0400

Good product management makes managers capable enough to understand the product they are managing keeping them focused on the product while keeping in mind the critical details also.A good product manager has to be ready to face the changes and embrace them.

Arousing Your Customer's Interest With Effective Catalogue And Flyer Designs Posted By : Paul Wood

Wed, 14 Sep 2011 00:00:00 -0400

Though the process of advertising is the same, the execution is likely to change such as the printing services. Advertisement, through the printing companies, is the oldest form of promotion and the most affordable way of reaching out the potential customers. The printed materials help you introduce and launch your products and services.

Importance of Website Traffic Posted By : Peter Genova

Tue, 13 Sep 2011 00:00:00 -0400

Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engine and through Search engine optimization. There are various factors which not only attract visitors but make them follow a site. These factors are classified in two ways...

Generating Good Marketing Leads Through Telemarketing Posted By : Belinda Summers

Tue, 13 Sep 2011 00:00:00 -0400

In the modern world, the company that succeeds in cornering a major portion of a market is considered as the powerhouse of the industry. Of course, this is not possible if a company does not know how to position itself in the market. Now, positioning depends on many factors, but the main thing here is due to marketing leads.

Common Mistakes Committed in Designing a Brochure Posted By : Denise Nicole

Thu, 08 Sep 2011 00:00:00 -0400

You should not misunderstand this concept by making your pages so colorful; too colorful that anyone's eyes can't bear to look at. You can also try researching for brochure templates online to make it easier for you to create the design.

Banner Stands TO Stand A Business Posted By : Riccky M

Thu, 08 Sep 2011 00:00:00 -0400

It has been debated that factors for the placing of a display are very much relative. There are the questions of people's earning, their expectations of a promotional advertisement and so many more issues. The education of the locality and their exposure to the contemporary sub cultures are also considered.

Basics of Product Management Posted By : Nitesh Ranjan Bharti

Wed, 07 Sep 2011 00:00:00 -0400

Product management can be defined as the process or the activities involved in managing the product after it has been developed. Once the product has been finalized it becomes all the more necessary to market it and manage it. A product market is something that is referred to when pitching a new product to the general public.