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NextBigWhat.



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The Definitive guide to Cohort analysis and Lifetime Value report in Google Analytics.

Fri, 19 Jan 2018 00:03:50 PST

Marketers often forget to measure who our real customers are? Who is going to stick with us when time gets tough? We forget to understand what a real success looks like and how to measure it? We measure success based on conversion rate, cost of acquisition or even worse visits to our website. But all […]


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What Indian Startups and Silicon Valley could learn from China

Thu, 18 Jan 2018 23:01:22 PST

In China, it is quite usual for the management of 10 and 15-year-old companies to have working dinners followed by two or three meetings. If a Chinese company schedules tasks for the weekend, nobody complains about missing a Little League game or skipping a basketball outing with friends. Little wonder it is a common sight […]


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WhatsApp Business App launches for SMBs (and is buggy)

Thu, 18 Jan 2018 19:33:44 PST

WhatsApp Business is an Android app which lets businesses interact with customers easily by using tools to automate, sort, and quickly respond to messages. Key features. Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website Messaging Tools: Save time with smart messaging tools — quick replies that provide […]


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Data: Newspaper readership in India grows by 40%; Dainik Jagran leads the race

Thu, 18 Jan 2018 03:59:28 PST

The Indian Readership Survey (IRS) 2017 released after almost four years has revealed that newspapers total readership has grown by 40% and 11 crore new readers have been added. Dainik Jagran is the top read publication in India with total readership (last 1 month read) of over 7 crore. The second and third most read […]


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Is Facebook trying to win back some love?

Thu, 18 Jan 2018 03:37:31 PST

God only knows what Facebook is doing to our children’s brains : Sean Parker, former president of Facebook. Another Facebook exec, Chamath is “tremendously guilty” of creating Facebook There are enough research that shows how Facebook / social media is bad for real world relationships and is instead becoming a source of depression. Facebook’s traffic […]


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Pune based Frido is a shower and commode wheelchair for those with limited mobility

Thu, 18 Jan 2018 01:41:58 PST

Using washrooms is a herculean task for wheelchair users, in a time when we are planning to settle on Mars. Frido is filling up that void by being a completely portable, multi-purpose shower and commode wheelchair that ensures dignity and independence to wheelchair users in their personal hygiene. Pune GET IT Ganesh Sonawane co-founded Arcatron […]


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Google’s Cloud AutoML will make AI accessible to all

Wed, 17 Jan 2018 21:01:41 PST

Cloud AutoML helps businesses with limited ML expertise start building their own high-quality custom models by using advanced techniques like learning2learn and transfer learning from Google. Cloud AutoML release will be Cloud AutoML Vision, a service that makes it faster and easier to create custom ML models for image recognition. Its drag-and-drop interface lets you […]


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Total by hike brings connectivity to Bharat market without active data connection [USSD]

Wed, 17 Jan 2018 01:24:25 PST

Hike has launched a new product called ‘Total, built by hike’. ‘ Total’ is a refined version of Android targeted at the next billion people. ‘Total’ lets users access essential services such as Messaging, News, Recharge and more even without an active data connection and paves the way for them to get on Data by providing […]


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Very Clever: Goibibo’s design for selecting airline seat on WhatsApp #Design

Wed, 17 Jan 2018 00:03:21 PST

Goibibo has launched a very nifty feature enabling Goibibo customers to select their fav airline seat on WhatsApp. From their official post. There were 4 major problems/limitations we had to solve; 1. Show the entire layout on screen without any redirections 2. Demarcate the different categories of paid seats (Yes front of airplane Aisle is […]


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India’s rural youth is 10 years behind when it comes to education [Report]

Tue, 16 Jan 2018 22:22:40 PST

A look at Annual Status of Education Report for 2017 will tell you the massive problem India is sitting on when it comes to education of rural youth. The rural youth, when it comes to solving basic math problem or answering simple questions is almost 10 years behind their age. 78% of all rural 14-18 year-olds […]


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When tech giants decay..like the retailers #SocialDecay

Tue, 16 Jan 2018 19:55:07 PST

What if there was a social (media) decay, just the way old retailer stores go through? How will Facebook / Twitter look like? Romania based graphic artist Andrei Lacatusu imagined what it would be like if today’s tech titans were actually subject to the same urban decay as defunct retailers with aging storefronts in abandoned towns. […]


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Patanjali products are now available online; Where will you buy from [Poll]

Tue, 16 Jan 2018 00:48:24 PST

If there is one company which can bring all the ecommerce + grocery players together, it is Baba Ramdev’s Patanjali. Yes, Patanjali Products have gone online and Baba Ramdev has defined one rule which all online players have to follow. No discounts. Sell only on MRP. That is, Patanjali defines the T&Cs, unlike most other […]


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AngelList launches Syndicates for Indian startups

Mon, 15 Jan 2018 20:39:16 PST

AngelList has launched syndicates for the Indian market. Syndicates are a private single-deal investment vehicles that let you invest in startup allocations shared by syndicate leads, enabling more angels to participate by getting access to top deals. Similar to a VC fund, syndicates provide experienced investors the opportunity to earn carried interest on their allocation, […]


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Meet the Cruise AV: GM ‘s latest car which doesn’t have steering wheel or pedals

Mon, 15 Jan 2018 02:16:15 PST

General Motors has filed a Safety Petition with the US govt’s Department of Transportation for its fourth-generation self-driving Cruise AV, the first production-ready vehicle built from the start to operate safely on its own. The Cruise AV has no driver, steering wheel, pedals or manual controls. Fully autonomous.


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UIDAI launches facial authentication feature

Mon, 15 Jan 2018 01:47:01 PST

In a what can be called ‘iphone X’ moment, UIDAI has launched face authentication feature as part of tightening its security and authentication process. “At the time of Aadhaar enrolment, the photo of the face of the resident is also captured. To provide inclusive authentication, face photo can also be leveraged to verify the identity […]


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