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B2B Website Marketing Blog - LiveJournal.com
Last Build Date: Fri, 09 Jan 2015 14:41:00 GMT
Updated Live Journal - January 9, 2015
Fri, 09 Jan 2015 14:41:00 GMT
Well, it's been a while since I have updated my LiveJournal blog, so I thought I'd update it.
I'll be speaking next week in Las Vegas at the NamesCon conference, being held at the Tropicana Hotel. If you're in the area, feel free to stop by as it will be a great conference--about domain names, as well as the New gTLDs that are going to be there. Lots of registrars and registries expected to be there, as well as domain investors, as well.
I'll be speaking and presenting about New gTLD domain research that I've been doing, and will have updated information about a search engine marketing study that I started back 7 months ago. Just ran new research this week, and the results are encouraging for New gTLDs.
SEO Problems and Pitfalls to Avoid
Wed, 06 Mar 2013 16:41:30 GMT
Search Engine Optimization (SEO)
– is technically defined as making your website more relevant to what a someone is searching for at a search engine--so your website will show up in the search engine results pages. Showing up will increase the traffic to your website and your company's overall online visibility. Even though it has a very simple definition, SEO has a very negative connotation to many people.
SEO is not easy. There are SEO problems
all the time that arise if the person doing your website's search engine optimization is not done correctly. Even one little "mistake" by the site's SEO can ruin your entire business. I've seen this too often.
Some of these potential SEO problems can include:
Duplicate Content - people don't want to see the same content over and over again when they're searching for something. The search engines don't want to see it either.
Writing For Search Engines, Not For People - real people are coming to your website. So, you should target real humans, not be writing content that's full of keywords just because you want to "rank well" for a particular keyword.
Poor Keyword Strategy - pair your keywords with the content on your website and the products or services your business offers.
Link Building Issues - links from other websites are "votes" for your website. The more powerful the other website linking to you, the more powerful your website becomes in the eyes of the search engines.
Only utilizing On-Page/Off-Page Tactics - you have to combine both content on your website (on page tactics) with off page tactics to be successful.
Technical Issues - if you have problems with the technical aspects of your website then visitors will have problems, too. If there's a broken link, then search engines and visitors will see those. Fix the technical issues.
How to fix Google Authorship Not Working
Thu, 31 Jan 2013 20:27:20 GMT
In case you have a blog, then you definitely should be certain that that you just setup Google Authorship
. By verifying your Google Authorship, you can make your blog content material really feel much more customized, as well as your photo will seem inside the Google search results subsequent for your photo. Around the Standing Dog blog, Josh shows you easy methods to setup Google Authorship in your blog, specially if Google Authorship will not be operating.
Google, when making Google Authorship, honestly desires authors to become transparent--which customers seriously want, also. We understand that adding a private really feel for your blog and producing it far more customized would be the technique to go these days. Consumers reading blog posts choose to interact using a true particular person, somebody who's making actual good quality content material. By claiming your Google Authorship and producing positive that your private photo shows up within the search engine outcome pages, you can actually get alot more clicks in the search results for your net web page. Persons have a tendency to click on pages which have photos--versus pages within the search results that do not possess a photo subsequent to it.
Claiming your Google Authorship
is definitely not that problematic. Definitely, all you want to do is visit the Google Authorship primary web page and enter your e mail address of your web site that you just have--if it is a blog then you definitely should have e mail at your domain name so your e-mail address consists of your domain name. But, you will discover other strategies to claim Google Authorship, you may set up Google Authorship in order that you link for your Google+ profile. In any case, you'll want to link your Google+ profile back for your blog or website, to ensure that it really is listed as a website which you contribute to or create for. It is definitely a quite uncomplicated approach.
I personally have had fairly great good results with Google Authorship specially because I was capable to set up Google Authorship on my personal blog and add my profile photo (some get in touch with it an avatar). I definitely think that individuals will study my blog posts once they show up within the search results considering I'm a person who has taken the time for you to make the search results way more personalized--and somebody coming across my blog post is alot more probably to click considering that they see me--and I am transparent and give them fine facts on my blog.
Facebook Graph Search Coming Soon
Tue, 15 Jan 2013 19:47:18 GMT
In a private, non-publicized press conference held at Facebook’s
headquarters in Menlo Park, California, Mark Zuckerberg announced the new Facebook Graph Search, a way to search for things you might like based off what your friends think.
In Facebook Graph Search, the idea is this: Facebook wants you to be able to search for information on a much more personal basis compared to the way Google, Yahoo, Bing, and other search engines operate. The project is still in beta.
You can learn more about Facebook Graph Search if you go to https://www.facebook.com/about/graphsearch
Here's how Facebook is pitching this:
Find people who share your interests
Want to start a book club or find a gym buddy? Connect with friends who like the same activities—and meet new people, too.
Explore your world through photos
Now you can use simple, specific phrases like “Photos my friends took in New York City” to find anything you want.
Discover restaurants, music and more
Explore new places to eat and new bands to listen to—all through people you know.
Facebook Graph Search is only available now in a very limited beta program for English (US) audiences. You have to sign up now to find out when you can start using Graph Search. To join the waiting list, you have to go to the Facebook Graph Search page and then click on "Join Waiting List" at the bottom of the page.
Local SEO: Link Building for Local Citations
Mon, 07 Jan 2013 01:54:41 GMT
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. For Local SEO
, the local citations are a key strategy for 2013. David Daniels, a Search Engine Optimization Manager at Standing Dog Interactive in Dallas, Texas, describes how local citations are key for your 2013 Local Search Engine Optimization strategy.
Local search and mobile devices including mobile phones, tablets, laptops and any other future mobile engagement tool (probably invented by a kid whom will thrive and succeed to be the next Steve Jobs or Bill Gates) are married together for years to come. Link building, as we know it, is a dying system. Citations will be the new link in 2013.
Why Ads in Facebook Paid Search Results?
Wed, 29 Aug 2012 17:05:53 GMT
paid search results changing the game or causing problems? As sponsored search results appear in Facebook's typeahead, businesses have to consider the implications and challenges the new system presents. Is this feature causing problems by creating a whole new problem or is this new part of the Facebook paid search results on Facebook changing the game?
Josh Duke at Standing Dog, and interactive marketing agency based in Dallas Texas, asks this question on the Standing Dog blog:
With sponsored results appearing in the typeahead, Facebook is banking on the idea that users are going to be open to other search results; that users haven’t yet come to a decision. For instance, Facebook hopes that, if I have decided to buy a Fender guitar, I might still be interested in checking out Epiphone’s offerings. Maybe I will be and change my mind. Maybe I won’t be and get annoyed that what I want isn’t listed first.
If you are a Facebook user, have you noticed all of the places where Facebook's paid ads are appearing? Do you think this feature from Facebook is a game changer for the paid search industry or do you think it's eventually going to be replaced or go away?
Overblog Launched in the US
Mon, 11 Jun 2012 15:30:48 GMT
There is a new blog platform in the US, known as Overblog
. If you have ever attempted to add your social media content to your blog, you know how troublesome it could be. Setting up automated tweets, and posts is pretty. Overblog, a brand new blogging platform that allows you to create probably the most of social media, has launched within the US.
You first would have to log into your blogging account, and go through several steps before you are able to post your content material. Plus, taking your laptop to the department store while you’re trying on clothes, or to the big concert that all your friends are going to would be a MAJOR hassle. For those who are looking for a simpler solution to this ever growing problem of being able to conveniently share your social media content while on the go, then you might want to check out Overblog.com.
Creating an Overblog account allows you to combine all of your social media into one simple blog.
Overblog is really a great website for those looking for a better way to integrate their social media into their marketing. The live video streaming feature would be perfect for those that wish to do a live report on a trade show, or business conference. Also, being able to post from your mobile device (smart phones, tablets, etc.) is extremely convenient and makes blogging on the go even more possible. In the event you are looking for a new way to bring something special for your social media marketing, then you will want to take a second look at Overblog.com.
Garden Statues for Your Garden
Sat, 09 Jun 2012 15:15:18 GMT
The best ornament for the garden - the all-natural abundance, but if it is not sufficient for you and want anypoint unusual, then you can use a wide variety of garden decorations: statues, lamps, mirrors, florists, vases, bowls of water, water features, baths and water troughs for birds
The main matter is to choose them with taste and sense of proportion.
Ornaments for the garden will help to prepare the accents in the right places, will make the situation more comfortable, warm and cozy, and will help to create the effect of surprise and unexpectedness. Any decorative components must blend harmoniously with the whole entourage of garden. So, when deciding upon the shape and type of garden accessories, you must take into account the design of infield and home, and their sizes.
Garden statues and ornaments
These are garden statues or tiny statues mounted on pedestals or holders. Very important is the scale of the sculpture: it need to be commensurate with its environment. Too little garden statues - imperceptibly, and too big will suppress the surrounding vegetation.
In add-on to products from a normal gemstone, you can pick up economical garden statues from painted plastic, fiberglass or molded gemstone. A more democratic alternative to the solid statues - garden figures: gnomes, frogs, angels, geese, cats, dogs, little men. In case of figures, as well as with the statues, the main thing is not to overdo with them, you must observe the proportions.
Lamps and lightings
Lighting - is not just a ornament for the garden, allowing emphasizing the beauty of the landscape and terrain, select landscape components, but also the opportunity to manage an primary and stylish lighting plot in the dark.
The most common garden torches placed along the roads. They are also used for decorative lighting of water features, ponds, and crops. Especially popular are transportable lamps with sharp counters, powered by solar batteries. They're just stuck in the ground, and if necessary modify location quickly. The solar battery is recharged during the day and at night gives you light. It's simple, convenient, gorgeous, and the electrical cost.
Spas and drinkers for poultry
Birdbaths will look fantastic in both in the large and smaller garden. What a garden without birds? If you do not forget about them, then they will not fly by. To protect birds from cats, drinking and bafactor place must be on the leg, just above ground stage, that is why they have to be and the form of garden statues. Depth - about 25 mm. Also, do not forget that the birds in very open areas feel not secure. Most organically fit into the garden environment the garden statues from jewel and clay, especially when they begin to overgrow with moss.
fountains in the form of garden statues
This is unique enhance for both pure and artificial pond. The main point is that the fountain does not clutter up the pond, and it was an integral part. fountains in the form of garden statues - the perfect ornament for garden and patio where you can install a modest model that will work in automatic routine. Very cute look the garden water features that are complemented with garden statues and night lightings.
Introducing The New Google Plus Local Pages
Fri, 01 Jun 2012 15:12:48 GMT
Google has begun migrating all Google Places pages to the new Google Plus Local pages. Whether you like or not, if your business currently features a Google Places page, your Google Places page has most likely already been replaced or upgraded to a Google Plus Local page
. So, what does this mean to you and your company?
Nicely, the main goal here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact with your clients and possible customers, and they can interact with your business. Your local company ought to embrace the new Google Plus Local, particularly because this new platform will permit for these new customer interactions.
Google announced this new change on their Google+ page
Today we’re rolling out Google+ Local, a simple way to discover and share local information featuring ZAGAT scores and recommendations from people you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you are able to search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that includes photos, Zagat’s high-quality scores and summaries, reviews from individuals inside your circles along with other information like address and opening hours.
Google+ Local is also integrated across the other goods you currently use each day, including Search, Maps and mobile, so you can get the same great local info wherever you go.
What's also important to note is the fact that Google will actually be indexing the new Google+ Local pages in their search results, which will offer a fantastic chance for the company to increase their overall search engine optimization potential. There's a very great opportunity that Google will assist drive visitors to your Google Plus Local page, which will help your business within the lengthy run.
There is no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local company pages.
New Google+ Local Pages
Fri, 01 Jun 2012 15:11:44 GMT
Google has begun migrating all Google Places pages towards the new Google Plus Local pages. Whether you like or not, if your business currently has a Google Places page, your Google Places page has most likely currently been replaced or upgraded to a Google Plus Local page
. So, what does this mean to you and your business?
Nicely, the primary objective here is to integrate Google's social aspect of Google Plus into your local business listings on Google. You'll have the chance to interact together with your clients and possible clients, and they are able to interact with your company. Your local company should embrace the new Google Plus Local, particularly because this new platform will allow for these new customer interactions.
Google announced this new alter on their Google+ page
Today we’re rolling out Google+ Local, a easy method to discover and share local info featuring ZAGAT scores and recommendations from individuals you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. Clicking on any place will take you to a local Google+ page that consists of photos, Zagat’s high-quality scores and summaries, critiques from individuals in your circles along with other information like address and opening hours.
Google+ Local is also integrated across the other goods you already use each day, such as Search, Maps and mobile, so you can get exactly the same fantastic local information wherever you go.
What is also essential to note is that Google will really be indexing the new Google+ Local pages in their search results, which will provide a wonderful opportunity for the company to increase their general search engine optimization possible. There's a very great chance that Google will help drive traffic to your Google Plus Local page, which will help your company within the lengthy run.
There's no doubt that this move by Google, the changing from the Google Places pages into Google Plus Local Pages, is in response to Facebook's local business pages.
Your Mobile Web Site: Increase Mobile Conversions
Mon, 23 Apr 2012 19:12:57 GMT
Have you attempted looking at how you are increasing your mobile conversions of the mobile web site? Let's think a little about your mobile web site. What is it's purpose?
So, if you have a mobile web site
, apart from advertising the website and getting more mobile guests, what are you able to else can you do? Among the best things you can do is work to increase mobile conversions on that mobile site. When guests come to your mobile site, what would you like them to do? What actions would you like them to perform? Would you like them to contact you, fill out a form, or buy something?
With out knowing exactly what your goal or goals are for you mobile web site, it'll be extremely difficult to increase your conversions on that mobile website. So, I recommend initial defining your objective or goals for the mobile web site. When the website has been up and operating to get a while (or even a couple of days, for that matter), you may have some analytics information. Check out your Google Analytics or web analytics and see exactly where individuals are going and what they are performing on your mobile web site. That may assist you to define your conversion goals for your mobile website.
You might also currently have goals defined for your company, and for the main website. Would the same objectives for conversions be applicable to your mobile web site, also? Maybe. In some businesses they'll transfer for your mobile web site.
If you're still sure whether or not or not you need to optimize your mobile site's conversions, you need to evaluate your mobile conversion rates to that of your other web traffic. If conversion prices are much lower for mobile customers than conventional Web users, a website’s lack of optimization might be costing the website money. Oftentimes, guests struggle to locate the knowledge they require on websites that are not optimized for their device. Taking the time to optimize your website for certain visitors--and creating certain that they attain the meant goal--will assist.
You Should Acquire an Exact Match Domain Name
Tue, 17 Apr 2012 18:02:05 GMT
What's an Exact Match Domain Name? Exact Match Domain Names are just that--domain names that include an exact match of the keyword or keyword phrase. So, an example of an exact match domain name would be "books.com" or "travel.com" or perhaps Keyword1Keyword2.com exactly where "keyword1" is 1 word and "keyword2" is an additional keyword. It is extensively known in the Search engine optimization business that getting one of these keyword-rch exact match domain names will astronomically improve the probabilities the website will show up on the first page of the search results to get a keyword search that contains these keywords or keyword phrase. Currently, this "additional ranking benefit" is only valid for .COM domain names that do not include hyphens. The only other caveat is that the domain name must really be a live web site on the exact same topic as the keyword. Ideally, the home page ought to concerning the subject from the keyword and it ought to be "optimized" for that keyword phrase. Just purchasing an Exact Match Domain Name is not enough. An Exact Match Domain name can be an asset for the search engine optimization efforts. It can really give you the unique edge that you may need to be able to increase your web site's search engine rankings and bring targeted traffic for your website. Certainly for those who have a website on that domain name, visitors will know what to expect once they get there. And it could give you an edge more than your competitors. After all, there is only one Exact Match Domain Name for each keyword phrase.When considering the worth of a domain name, and buying a domain name, there are many factors to consider. Similar to property, you will wish to obtain a great idea of "comps", what similar domain names have lately offered for in the past. You can search the domain name product sales utilizing DNSalePrice.com, which lists domain name prices when that data is available publicly. In some cases, you may even find the domain name you would like if it was sold prior to.The worth of a domain name, even though truly is eventually determined on how much somebody is willing to pay for it, may be "estimated". There are a few online resources available to figure out value, including Estibot.com and http://appraise.epik.com. Sites that do an automated valuation tend to make use of a combination of the amount of searches monthly (if it consists of a keyword) and also the typical CPC (cost per click) for that keyword. The greater the average CPC and also the more people search for keyword, the greater worth an EMD may have.Your Present Domain Names and RenewalsWhat about a domain name which you currently have? How do you know if you should renew your domain name if it's an Exact Match Domain Name? Or maybe just consists of a keyword phrase? If the domain name is developed, which means that there is a reside website on it, and it’s in use, then probably you should renew the domain name. For those who have spent any time including unique content on the web site, then most likely it's profitable-or may be lucrative. You will find methods, following all, to monetize just about any website out there-and created web sites have worth. If you are not preparing on continuing with operating around the website, then maybe you should consider promoting it to a third party. In any situation, if the domain name is developed, I'd renew the domain name and sell it to a third party.Another option could be to redirect it to an additional current website which you own. Nevertheless, keep in mind that they Search engine optimization worth of an Exact Match Domain Name really only will exist if the domain name has a reside website on it.[...]
Instagram Photo Album: Facebook Buys Instagram
Tue, 10 Apr 2012 16:34:42 GMT
Is a photo really worth a thousand words? Well, to Facebook
, an Instagram Photo Album
might just be worth a billion dollars
. Yes, that's right, Your Instagram photos are now going to be a part of Facebook, because Facebook just recently bought Instagram.
I have to admit that personally I have not used Instagram that much, especially because I do not take a whole lot of photos with my smartphone. I take photos, but am not as much a photographer during my normal working hours than I probably should be. And when I am actually not working, I do not make it a habit of carrying a smartphone. It looks like a lot of people besides me actually do use Instagram, and for that nine-person staff, I whole heartedly congratulate them on this new acquisition.
What's interesting to note, is that company, now worth a billion dollars in cash and stock, only has 9 employees, who all became millionaires virtually overnight with the acquisition by Facebook. Facebook will apparently be building on Instagram’s strengths and features and growing the app independently rather than just trying to integrate everything into Facebook.
Mashable is also reporting that "Facebook plans on keeping features within the app that allow photos to be published on other social networks, and the ability to have followers and follow people who are not necessarily your Facebook friends."
So, if you are into taking photos and you're not an Instagram user yet, then you might as well get on board with Instagram right now, as it apparently is going to be a bigger part of our online social lives than we think. Especially because Instagram has just gone mainstream.
Fonts: Choosing the Best Font
Tue, 27 Mar 2012 16:01:03 GMT
If you're a internet designer or want to be 1, or if you're beginning an internet project that entails text, you then most likely understand that way you choose fonts is crucial to the success of your project. It just has to appear the proper way, and the subtleties of the font which you use is a critical part of the entire design equation.There are particular font-related questions that you should inquire yourself that will help you figure out which font to make use of for your style. These consist of questions about whether or not or not you need to use a serif font or a non-serif font.Other essential concerns like your general objective for the poject and what precisely are you designing are other typical questions that may assist you to determine precisely which font to make use of for the venture. The trick to selecting the proper font for the venture demands a mixture of company guidelines and loose intuition. Standing Dog guides you through the procedure.What exactly is a font?In typography, a font is traditionally defined as a quantity of kinds composing a total character set of a single size and type of a particular typeface. For instance, the complete set of all of the characters for "9-point Bulmer" is known as a font, and also the "10-point Bulmer" would be another separate font, but a part of the same font family, whereas "9-point Bulmer boldface" could be another font inside a different font family of the same typeface. One individual font character may be known as a "piece of font" or perhaps a "piece of type".Font these days is often utilized synonymously with the phrase typeface, even though they had clearly understood different meanings before the advent of digital typography and desktop publishing.Various fonts from the exact same typeface might be used within the exact same function for numerous degrees of readability and emphasis. The excess weight of the specific font is the thickness of the character outlines relative to their height. There are lots of names utilized to describe the weight of a font in its title, differing amongst type foundries and designers, but their relative order is generally fixed, some thing like this:-- Hairline-- Thin-- Ultra-light-- Extra-light-- Light-- Book-- Normal / regular / roman / plain-- Medium-- Demi-bold / semi-bold-- Bold-- Extra-bold / extra-- Heavy-- Black-- Extra-black-- Ultra-black / ultraThe terms normal, regular and plain, occasionally also book, are being used for the standard weight font of a typeface. Exactly where each appear and differ, book is often lighter than regular, but in some typefaces it is bolder.In numerous sans-serif and some serif typefaces, particularly in those with strokes of even thickness the characters from the italic fonts are only slanted, which is frequently done algorithmically, with out otherwise altering their look. Such oblique fonts are not true italics, since they lack the change in letter shapes that is a part of the definition of an italic.You will find other aspects that will differ among font styles, but more frequently these are regarded as immanent features of the typeface. These include the appear of digits (text figures) and the minuscules, which may be smaller versions of the capital letters (small caps) even though the script has developed characteristic shapes for them. Some typefaces don't include separate glyphs for the instances at all, thereby abolishing the bicamerality. Whilst the majority of these use uppercase characters only, some labeled unicase exist which choose either the majuscule or the minuscule glyph at a common height for each characters.[...]
Naturally Gain More Facebook Fans
Tue, 20 Mar 2012 17:12:45 GMT
There's a phrase that's popular, and it goes something like "if you build it they'll come". Nicely, that could be additional from the truth when you want to gain more Facebook fans
. It is exactly the same with any other web site. If you construct a great website, as well as when you have an excellent Facebook fan web page or Facebook business page, that does not mean that all sorts of individuals will come flocking to your web site or your Facebook page. You gain Facebook fans by providing individuals something, offering some reason to like your internet web page or turn out to be a fan.
Exactly the same goes for social media websites like Twitter, also. There needs to be some reason why someone would wish to follow you on Twitter. You will find certain celebrities that have plenty of Twitter fans just because of who they're and what they tweet about. But for your rest of us, the other 99 % that set up Twitter accounts and only dream of getting 1 million followers, or even 1 hundred thousand followers, you have to provide your followers something. Granted, it does not necessarily have to be some monetary present, payment, or even some type of "prize". But you need to give Twitter users some reason to adhere to your Twitter account and interact with you on Twitter.
Standing Dog, on their interactive marketing blog
, explains how to build your Facebook fans and Twitter followers organically in seven steps. They are seven pretty simple tasks that you can carry out without a lot of investment. Lauren Parajon from Standing Dog believes that in the event you follow these seven actions you will gain more Facebook fans, and you will acquire much more Twitter followers.
Lauren says that "You have to construct an audience to cultivate an internet neighborhood of brand supporters. You have to concentrate on your existing fans to achieve new fans. The much more frequently your fans interact with your brand, the better opportunity you have at their friends seeing it in their newsfeed and determining to become a fan also. Each time somebody interacts together with your page, it is free advertising for your brand."
So, that entire "If you build it, they will come" saying only holds accurate in the event you redefine the it. It isn’t a Facebook web page. It isn’t a Twitter account or a YouTube video.
It's an audience.
How One Setting Could Be Hurting Your WordPress Search Engine Optimization
Tue, 13 Mar 2012 18:04:28 GMT
Did you know that one little, easy-to-fix, blog setting in WordPress actually has the energy to virtually kill any and all your WordPress Search Engine Optimization
efforts of all of your weblog posts? If you do not setup WordPress properly, this one setting will make all your Seo efforts go down the drain. Unless of course this is set properly, you might not even know why your weblog poss aren't ranking nicely in Google. Let me clarify.
When you publish a blog post on your WordPress blog, in the event you do not possess the date and time set correctly, the blog publish might be published as if it had been published in the past (for example, one day ago), when truly it is being posted/published "right now". Why is this an issue? Google uses the date *YOU SET* in your WordPress blog to figure out when precisely a weblog publish was published. And Google utilizes that date in the real search outcome listing for the blog post--as nicely as part of the "freshness" part from the search engine algorithm.
When you have your time zone set incorrectly, you'll quite possibly not get any additional Search engine optimization boost in the "freshness" of the blog publish. Your blog publish will never display up in the direction of the leading of the search results if somebody searches to get a keyword phrase and sorts the search results by the "past hour" or sorted "by date". There is an option to do that shown on the left sidebar from the search results, as shown beneath:
But, what may be more essential, is that your new blog publish may not receive as a lot of an "SEO boost" from extra new links, social bookmarks, or social "sharing" that occur rapidly after a blog post is published. It's been my observation that if a blog publish is posted (it's a new URL) and it receives new links, social bookmarks, and social "shares" within a certain period of time, that new URL starts to achieve traction: and will eventually rank better than if it isn't promoted. Weblog posts, even if they are published and promoted right following becoming published, will not benefit from the additional promotion if the Time Zone setting isn't correct in WordPress. Why?
If Google thinks the weblog post is "old" then it'll not benefit from the "freshness" of the blog post. Although it might in fact be new and fresh, Google relies around the date that "we set" on our weblog posts, not when they initial discovered the URL.
So, how do you alter this? How do you make certain that your WordPress weblog posts aren't falling victim to this wrong setting?
1. Log into WordPress (i.e., domain.com/wp-admin/)
2. Around the left side, choose "settings".
3. In the middle from the page, look for "Timezone".
4. verify your timezone to create sure that the time is correct
If everything is right, then you should be just fine--there is nothing to alter. If it is not correct, or when the timezone is displaying something different, you then may have Seo issues with every and every weblog post. And if you are doing any weblog post promotion and link building for your weblog posts, you probably currently understand that the timing is essential. Don't let your one easy WordPress setting hurt all of your search engine optimization efforts. Verify your timezone setting.
I just have 1 question: Why is Google relying around the date that we set on our own blog? Should not Google be relying on the date of when they crawl our new blog post?
Pinterest Review: Peeking at Pinterest, the Social Media Site
Tue, 13 Mar 2012 14:47:22 GMT
So, you've most likely heard about this new up and coming social media site known as Pinterest. I decided to create a Pinterest Review to discover precisely what is so Pinteresting about Pinterest. I mean, really: why are numerous individuals flocking to Pinterest, another social bookmarking website that appears to become obtaining all sorts of attention lately. Here is my Pinterest review
, discussing why Pinterest is so Pitneresting. Here is why you should get on board and get ahold of an invite. And why Pinning will be the subsequent social bookmarking, and how you, as a company owner, can drive all kinds of visitors and sales for your website.
You may or might not have heard, but there is a new social media site known as Pinterest
. Unlike other social media websites exactly where the primary focus is to develop a profile, with Pinterest, the emphasis is on “pinning” photos that interest you for your numerous pin boards (hence the name Pinterest). From there, you can vote up pinned photos, or make comments. Getting started with Pinterest is simple, but getting in isn't quite as simple
Here's exactly where it gets fascinating for those who are performing advertising, and searching for a new avenue to marketplace your goods (for all those who haven't figured out some ideas currently). Pinterest also has a Presents class that's sectioned off based on price. Consequently, should you be looking to market a reduced, or higher dollar item, then doing so on Pinterest is a possibility. Please remember that spamming the website will get this feature shut down eventually, so please make use of this function with wisdom, and a few degree of moderation.
Here are some ideas of how you can use Pinterest to market your products:
-- Write an article about various products which you provide below a specific cost point (ex: Great Gift Ideas Below $20). Pin the photos in the post to a pin board inside your Pinterest account, and share them with other people.
-- Produce a video teaching somebody how you can do something, and share the video on Pinterest. To make this concept even more powerful, you could create an article, or blog publish, and include the video on the weblog post, after which pin the video in the weblog post to your Pinterest account.
-- Take some funny pictures inside your area, or neighborhood, and place the URL for your website at the bottom of the picture, and then share the image on 1 of the pin boards.
Do you need a Pinterest Invite? Really feel totally free to get in touch with me. And do not forget to follow me, you are able to adhere to me on Pinterest as Bhartzer
Why Facebook Timeline for Pages are Better than Landing Tabs
Thu, 01 Mar 2012 18:34:38 GMT
Timeline for Pages on Facebook doesn't provide admins the ability to set a default landing tab. Here's why we think that is a great factor.Facebook
lately revealed Timeline for Pages
, and subsequently removed the Facebook default landing tab. You can no lengthier set a default landing tab. Whilst numerous individuals who admin Facebook business pages are shocked by this move, or maybe even baffled, let's discuss why this is really a great move by Facebook, rather than such a bad factor.
While you recall, prior to the introduction of Facebook's Timeline for Pages function, Facebook company web page administrators had been in a position to choose whether they needed Facebook users to land around the page’s Facebook wall or one of its various customized tabs. Numerous manufacturers, for many many years, relied on the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button so as to achieve access towards the Facebook company web page and its fan-only content.
Previously, before Timeline for Pages was put into action, Facebook business administrators could select which tab was shown because the default. And it could differ depending on which content material they needed the user to determine once they first went to the Facebook company web page.
When Timeline for Pages was exposed, that all changed. Now there's no Landing Tab default.
Now, like a Facebook business page administrator, just because you cannot set a contest or other customized app because the default tab does not imply you cannot immediate both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon in your website. Or perhaps a newsletter. Every Facebook app will nonetheless have its personal own unique app URL. If you would like your Facebook customers to land around the contest or an additional customized app, create the app and make use of the app’s link, not the link towards the web page, for your ads. Embed the app’s link within the Facebook icon on your web site and in newsletters.
There might be some confusion and additional function in order to create modifications to your Facebook company page in order for Facebook Timeline for Pages to convert nicely. But more than the long run, I do believe that this was a needed change. What do you think?
Should Your Company Blog be Outsourced?
Wed, 29 Feb 2012 16:18:56 GMT
Should your company blog be written in-house or ought to you outsource the writing of one's business weblog? While some companies spend additional unique attention to their blogs, others appear to have little to no interest in maintaining it regularly. I prefer to make a commitment for your business weblog, and keep it as much as date on a regular basis, rather than make it appear like a ghost town. Both you publish frequently or don't have a weblog in any way.
Dave Thomas, from Company.com, wrote a blog publish about determining to outsource
your blog or just writing it in-house utilizing your company's employees.
There are many concerns when deciding to outsource your company blog or not, which includes: these considerations:
-- Should you choose to go outdoors using the weblog, make sure the voice and message sound as if they are coming out of your business rather than a PR firm, as getting a weblog that does not possess the tone of your business can backfire on you. Whilst a weblog may be tiresome to keep up, maintaining it in-house usually appears to me to become the much better choice, merely because of the reality your workers know their business better than outsiders do;
-- Those in your company are your leading assets because they ought to know the ins and outs from the company. Many occasions the blog will be handled inside the marketing division, so that is exactly where your efforts should be targeted if you want to maintain the weblog in-house. Should you be looking to job that department with other responsibilities, then think about having the head from the company create it so it gives it much more authority. Lastly, you are able to look to go outdoors the business for assistance;
-- What is the message you can be sending for your clients by outsourcing the blog? Some customers might take it while you don’t have enough time for that weblog, so maybe you don’t have enough time for them too. It's important to believe ahead how what you do as a business will probably be perceived by the public, that consists of blogging.
-- Going outdoors the business with the blog means that you could possess a little much less manage over it. It also means that you both have faith in the people creating and posting it or you end up getting somebody in-house evaluation every posting before it goes live. By performing the latter, you are most likely best off trying to keep it in-house;
How to Remove Paid Links
Sat, 25 Feb 2012 20:39:54 GMT
With regards to search engine rankings, we all understand that one of the major search engine ranking elements is how many links you have to your website. And we know paid links can hurt your search engine rankings. Here is how you can remove paid links out of your website without hurting your search engine rankings.It is fairly typical understanding these days that buying text links is against Google's Webmaster Guidelines, and can get your web site penalized in the organic search results. Google says specifically that "Buying or selling hyperlinks that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results." We have seen that even a large well-known website's search engine rankings can plummet when their paid link strategy is exposed.There are several reasons why you would want to get rid of paid links for your website:- The Cost of Paid Links. It's, over the long run, cheaper to get rid of the paid links than to have to pay for links every month. Links are usually paid for on a monthly basis.- Search Engine Ranking Problems. Your web site has been penalized in the search engines because of paid links. You were enjoying great search engine rankings for the major keywords that you're wanting to rank for--and now your website's rankings have dried up. You're losing out on a lot of visitors and sales.- The Fear of Getting Banned or Penalized. I have not seen a lot of websites lately that have been fully banned from the search engine results because of paid links. However, I have talked to a lot of web site owners who have been severely penalized because of paid links. It ruins their online business. So, if you are paying for text hyperlinks to your website, there is a real potential for getting penalized. Your website may not recover that quickly from it. Now is the time to start getting rid of the paid links for your site.How do you remove paid links without hurting your search engine rankings?The strategy for getting rid of the paid links will depend on your current situation. If your website has been penalized for paid links, then you need 1 particular strategy for recovery. If you've not been penalized yet for paid links, but are fearful that you could be penalized, then I recommend a different strategy for dealing with the paid links.The process for removing the paid links for your website if your site isn't penalized yet is pretty much the same as if your website has been penalized. However, the key right here is to make sure that you do not eliminate all from the paid links all at once--which could have a big impact on your search engine rankings. So, what you'll want to do is get a good handle on all of the links for your website: and then start removing and replacing them slowly, over time. Replace the paid links with links that are equal in topic, PageRank (or MozRank or ACRank), anchor text, and age.Having a few paid links for your web site is not going to be a problem, most of the time. As long as your entire link profile (all from the links pointing to your website) are not made up of one type of link, you're not going to see search engine ranking problems. But, to be on the safe side, I don't recommend paid links--especially whenever you can use other methods of obtaining hyperlinks for your web site.[...]
Google Closing Hosted Domains in Google AdSense
Wed, 22 Feb 2012 17:48:21 GMT
Google has made the decision to retire the “hosted domains” product that they've through the Google AdSense system. Based on an e-mail straight in the Google AdSense team, they've evaluated the advantages of their companion network and decided to retire the Hosted Domains program with Google AdSense. This system shutting down is different than the Google AdSense for Domains
In the future, undeveloped domain names will only be served via their current Google AdSense for Domains distribution network. I personally do not recall getting any of my parked domain names utilizing this system, but apparently I've 4 domain names that use or used this system.
Here is much more info from Google:
After evaluating the advantages of our companion network, we’ve made the decision to retire the Hosted domains item within AdSense. Going forward, undeveloped domains will only be served through our current AdSense for domains distribution network.
If you have hosted domains in your AdSense account, they will be affected by this upcoming alter, that will stick to the routine below:
February 22: AdSense publishers can no lengthier start utilizing the Hosted domains product.
March 21: You'll no lengthier be able to create new hosted domains.
April 18: Hosted domains will become inactive and it'll no longer be possible to earn from them.
June 27: Hosted domains will no lengthier be available in AdSense accounts.
How you can continue monetizing
To carry on monetizing your undeveloped domains, you'll have to migrate your domain portfolio to a new domain parking provider of one's option. Domain parking companies specialize in monetizing undeveloped domains, provide competitive rates, and will help you migrate your domain portfolio. To obtain started, follow the steps in our guide to migrating your hosted domains.
To see whether or not you'll be impacted by this change, click Hosted domains under “Domains” on the My advertisements tab of one's AdSense account.
The hosted domains listed right here will all be impacted by this alter regardless of status, and can ultimately stop earning income inside your AdSense account. Details on upcoming modifications to Hosted domains:
IFTTT for Search Engine Optimization
Tue, 21 Feb 2012 16:29:05 GMT
When you have at any time labored with an auto scheduler for tweeting, you know how helpful they're. It is great to be able to schedule automatic tweets to become tweeted at particular times. Right here is how so setup and use IFTTT for Search Engine Optimization
There are several duties that are just automatic type of tasks that you can setup which will conserve you time. Like personalizing and automating a concept to people who are new followers on Twitter, for instance. But how about combining the use of email with other duties, this kind of as particular email messages which you get or other kinds of information, such as email messages which you have sent out?
IFTTT can be utilized in a positive way for search engine optimization automation, and will assist you to keep track of certain things. So, that is why this really is called "If this then that".
Obviously, sometimes this kind of automation backfires, like whenever your ideas alter, and you’ve been tweeting about having a great time at destination A, when you are submitting pictures, and standing updates about being at destination B. It would be nice to possess some thing set up so that on a certain action happening, an additional action requires location. Now, you not have to wait for this type of expertise, because there is Ifttt.
Ifttt is really a website, currently in beta, that permits internet customers to make tasks that drop in to the construction of: if this then that. The “if this” part from the equation is really a set off like “when I’m tagged inside a photograph on Facebook” or “I send a tweet on Twitter”. The trigger then leads to another task to happen - hence the “then that” component from the setup. The end task component may also be setup inside a similar fashion like “send me an email”, or “create a status message on Facebook”. So an instance mixture that could be used around the Ifttt website is “If I’m tagged in a photograph, produce a status update on Facebook”, or “If someone retweets my tweet, send me an e-mail update”. Ifttt is produced to work with a number of social media platforms, this kind of as Twitter, Facebook, Instagram, and your e-mail. Establishing an account on Ifttt is pretty simple.
Writing Effective Meta Description Tags
Mon, 20 Feb 2012 22:09:33 GMT
Frankie DeSoto, an Seo expert at Standing Dog, has been creating about search engine optimization. His latest weblog post is about effective meta descriptions
and just how it is important to write an effective meta description tag for every web page of one's web site.
There are many rules of thumb with regards to writing meta description tags. Keep in mind first and foremost that the meta description tag can and will be used as a part of your actual search engine outcome listing. So, it is essential to create this well to ensure that the users are enticed to click around the actual search result listing and visit your site. Here are a few other important meta description tag tips:
Probably the most essential job of the meta description would be to inform the searcher of what they’ll discover when they visit your website. They are brief snippets of text that incorporate keywords and ultimately perform because the advertising copy that influences the searcher to click. The descriptions should utilize target keywords in an smart and natural way. Very similar to with title tags, you don’t want to write sentences that don’t seem sensible simply to function in your keyword phrases.
A common rule of thumb would be to keep your meta descriptions between 155-175 characters, with spaces. This really is the number of characters the search engines will generally show inside the search results. Any longer and also you risk viewing them shortened within the search results. It's important to work your keyword phrase into the beginning from the description to ensure it'll be displayed. I'd recommend including your phrase inside the first 120 characters if possible.
Local SEO Expert Launches Argent Media
Tue, 14 Feb 2012 19:48:00 GMT
Chris Silver Smith, a local search engine optimization professional based within the Dallas/Fort Worth area, has launched Argent Media
, a search advertising company.
Chris Silver Smith is no stranger to the nearby search engine optimization industry. He previously headed up the technologies division for Verizon’s Superpages.com, 1 in the nation’s leading web telephone book. While at Superpages.com, Chris set up Superpages.com’s advanced local Search engine optimization construction - which still provides them with beneficial rankings on thousands of geography + business keyword combinations.
Following operating at Superpages, Chris worked at two internationally famous search engine marketing companies, NetConcepts (that has been acquired by Covario), and KeyRelevance.
Chris currently has 5 patents pending. His function has been showcased in several publications, and he regularly contributes posts to Natural Search Weblog, Nodal Bits, and Search Engine Land (that is the top online publication dealing with compensated and natural search advertising). Chris is a normal speaker in a quantity of technologies and advertising conferences, and he presently serves on the Board of Advisors for Universal Company Listing (UBL) and on Thomas-Reuters FindLaw’s Seo Advisory Board.
Argent Media provides search engine optimization consulting, particularly specialized in Local Seo, which focuses upon achieving higher rankings in nearby search results, such as in Google Place Search, Google Maps, Bing Maps, and Yahoo! Local.
Search Engine Optimization: Keywords in Heading Tags
Wed, 08 Feb 2012 16:00:28 GMT
For search engine optimization functions, it's important to use keywords in heading tags
. The keywords which you use within the heading tags
for every of your web page are extremely essential. You need to be utilizing H1, H2 and H3 tags in your website. In the event you are not presently performing so then it is suggested which you implement such a format. This will allow you to get more results from the keywords that you use in those tags. Ultimately, that will permit you to be more effective with your search engine optimization
It's important to understand how you can use heading tags as well a when to make use of them. Use the H1 tag across the title of your item or service. This ought to be the keyword that you plan to target with that particular web page. This is important to complete because that's what tells the search engines that these specific words found on that page are the most significant from all of them which are displayed on that page.
You are able to begin out using the keyword or phrase exactly the same font, dimension, as well as bold because the rest of it. Then you can use a design sheet to change the various components of the H1 tag. Even if you aren’t selling items or services, your website can nonetheless benefit in the utilization of heading tags. Any page which has content material on it ought to have its own heading. When you have a blog, then the post title should be considered the H1 tag.
When you have sub sections of an article, that is whenever you would use H2 and H3 tags. You also need to make sure you use suitable header tags for the numerous types of pages discovered around the common website. This can consist of the about us page - where you would use about us as the keywords in the H1 tag.
With the use of heading tags in your web pages, you offer some kind of structure that's the foundation of it for the search engines. They rely on you telling them the H1 tag will be the most significant a part of that particular web page that's being indexed. It's important to make use of these heading tags on every single internet page. It'll definitely help you to obtain higher rankings in the search engines. Like a excellent tip, your H1 tag ought to be the same as or extremely much like what you have as your title tag.
About Bill Hartzer
Bill Hartzer is an internet marketing consultant
. Mr. Hartzer consults with businesses on services such as search engine optimization, social media marketing, and on-line reputation management, and corporate web site marketing for medium and large companies.