Published: Sun, 23 Oct 2016 05:18:32 -0500
Thu, 13 Oct 2016 08:33:39 -0500Web beacons are often used in email marketing to determine which recipients open the email. Using beacons allows digital marketers to see which recipients have viewed or interacted with the email they sent. Email marketing tracking is not a perfect science, as tracking can be disabled by recipients who do not use HTML email clients, opting for text only emails. Some email preferences like turning off image display (while still using an HTML email client), can also disable web beacons.
Tue, 04 Oct 2016 08:35:41 -0500If your trucking agency is not leveraging an appointment setting initiative, why are you ignoring this pipeline filling opportunity? Let's review some of the key tips, techniques and best practices to ensure an effective appointment setting campaign.
Wed, 21 Sep 2016 13:27:07 -0500Is your insurance agency website content unique to your agency, or are you simply copying boilerplate content? If your agency is copying generic content, you're likely in the penalty box, placed there by both Google algorithms and your prospective clients. Let's discuss how and why you got there, and remember, this information is in the public domain, accessible by anyone and everyone.
Tue, 16 Aug 2016 09:03:20 -0500Business Insurance brokers provide a valuable and much-needed services to the business community living and running their businesses in Australia. There are various organizations which provide business insurance brokerage services.
Thu, 04 Aug 2016 07:39:45 -0500Google provides some great tools for insurance agency marketers, most of which are free. Some of these are really well known, while others may come as a surprise to producers and agency marketers. These tools are easy to find on Google (just Google them), though I included a couple of links to help you get started. The Google Tools below are not ranked in any particular order.
Mon, 18 Jul 2016 08:47:31 -0500For insurance agency marketers looking for a new way to reach your business prospects, consider LinkedIn publishing. You will be able to learn more about your target market while growing your customer base with top professionals.
Fri, 08 Jul 2016 13:12:12 -0500Buying insurance is one of the most important decisions you can make, but just as important is the agent you choose to help you buy your insurance. Here are some important tips regarding hiring an insurance agent.
Wed, 08 Jun 2016 07:56:14 -0500Maintaining a clean insurance email list helps agencies and brokers improve their online reputation, increase deliverability, reduce complaints and increase conversion rates. In order to have a clean list you need to manage bounces, age your list, eliminate inactive users and allow subscribers to update information.
Wed, 01 Jun 2016 13:21:13 -0500Insurance is an amazing industry to work in but sometimes we can forget that. Here's our 10 favorite reasons why we are thankful to work in insurance.
Tue, 26 Apr 2016 11:03:03 -0500Whether you are a business owner or are looking for individual insurance, do not go it alone. Use the expertise and experience of an insurance broker to ensure you get the best product available for your needs at the lowest cost. A broker will help you get the insurance you need rather than insurance that works best for someone else.
Tue, 26 Apr 2016 08:13:10 -0500Insurance policies protect businesses from various liabilities. It is better to take help of the broker who has many years of experience and knowledge in this field. The expert will help you to choose the right type of policy depending upon your business requirements.
Wed, 24 Feb 2016 10:23:56 -0600If you're a commercial agency, and your market includes businesses, then you need to add LinkedIn to your Insurance Marketing strategy. With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn is a business oriented social media platform requiring a different approach to be successful.
Mon, 22 Feb 2016 08:19:34 -0600An insurance agency website is missing a vital component if it lacks a blog. Here are ten important tips to ensure your agency deploys a successful insurance agency blog.
Mon, 23 Nov 2015 14:26:00 -0600Prospecting has changed dramatically in the Property/Casualty world. Here are some examples of what works and what doesn't work in the current marketplace.
Fri, 09 Oct 2015 14:37:23 -0500Proper placement of risk is a concept that many agents struggle with in the Insurance industry. This article discusses the considerations of determining if a personal lines risk is preferred or not.
Thu, 08 Oct 2015 06:35:21 -0500Great insurance marketing starts with a good blog. However, if your blog posts have a weak ending you are not optimizing the full marketing value of your insurance blog. Conclusions for blog posts are often misused, under-appreciated or ignored entirely. A good blog post ending will be short, engaging and inspire your reader to perform an action.
Tue, 08 Sep 2015 06:20:55 -0500This article will review the qualities that every insurance agent should have. It will look at different aspects of the person in order to showcase the complete package.
Mon, 31 Aug 2015 06:15:20 -0500Learn how to build trust by writing articles. The reason why writing online articles is helpful for insurance agents that are trying to market their business/agency online.
Fri, 28 Aug 2015 11:11:57 -0500This article will show you how to succeed in being an insurance agent. It will guide you through the common pitfalls so that you can be better prepared to make better decisions regarding your career and your insurance marketing efforts.
Wed, 26 Aug 2015 07:29:35 -0500Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik's Cube. But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.
Mon, 24 Aug 2015 08:11:38 -0500Working in the insurance industry as an independent contractor is a rewarding career field for a number of reasons. If you align yourself with a great firm, and you genuinely care about people, the odds of your overall success increase exponentially. Here's why, first, when you care about the person that you are trying to help it won't be about getting them the most expensive plan in order to increase your commissions, it will be about getting them the right plan for their unique needs.
Tue, 11 Aug 2015 09:40:57 -0500Insurance marketing is becoming the norm today, as agencies, brokers and wholesalers seek to gain a competitive edge and improve their economy of scale. It's rare that an agency owner says they don't care about their website, or that they are unaware of digital marketing opportunities such as insurance email marketing or social media marketing. When it comes to Producers, there are five essential marketing activities that should be used to expand reach and build pipelines.
Mon, 20 Jul 2015 07:50:24 -0500Insurance landing pages can be created to elicit a specific action on behalf of a web visitor, typically using a form to capture information. These landing pages can be used to deliver all types of digital content, from webinar registration, to insurance case studies, to benefits calculators and newsletter subscriptions. When building landing pages, insurance marketers should begin by determining the action they wish to elicit, then build the page to achieve that single goal.
Fri, 17 Jul 2015 06:10:03 -0500An insurance company is a business that offers coverage for you, your family, and all of your possessions. Let's take a look at some of the reasons your policy may need a checkup.
Mon, 13 Jul 2015 08:12:07 -0500Insuring LLC's and Trusts are becoming more prevalent in personal insurance. It's important to understand work-arounds and limitations of what situations can be insured and what coverages are available.
Thu, 02 Jul 2015 06:55:18 -0500Many producers find web marketing tools, and in general the lead generation aspect of their jobs, to be arduous and challenging. That's why so many producers fail, they are not insurance lead generation machines, nor are they savvy insurance web marketers. The results are self-evident, insufficient qualified prospects at the top of the sales funnel, usually translates into inadequate results at the bottom of the funnel.
Wed, 10 Jun 2015 09:26:36 -0500The reason agents fail learning how to sell final expense is fairly simple. The unfortunate reality of sales, no matter the industry, is that 90% of all sales people fail or quit within the first 12 months of starting their sales profession. Why is that the case?
Tue, 09 Jun 2015 14:31:49 -0500There are a couple of different perspectives in how to sell final expense; should your presentation be canned, word-for-word, following a specially designed script? Or should you follow a final expense sales process that is more open-ended, and not so scripted?
Tue, 02 Jun 2015 07:07:38 -0500This article looks at how some companies entice agents to come and work for them. It includes some methods that are not ethical.
Tue, 19 May 2015 14:15:02 -0500Learn how to determine if your final expense commission level is appropriate. Also, discover what value a new final expense agent should get a specific commissions levels, and how to determine if the final expense commission offer is fair or unfair.
Fri, 17 Apr 2015 07:44:18 -0500Do you need an insurance agent in your life? Find out how to choose one you can trust and rely on for many lifestyle requirements.
Thu, 19 Mar 2015 07:15:20 -0500Finding the best business insurance policy is a very daunting task. Only insurance brokers can help you find the most proper business insurance policy in the market.
Mon, 16 Mar 2015 07:23:57 -0500Insurance Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to partner and consultant. When combined with insurance email marketing and social media marketing campaigns, they can be a powerful source of leads.
Tue, 24 Feb 2015 05:39:36 -0600You've decided you would like to become a Property/Casualty Insurance Agent. This article discusses the "next steps" and gives advice on choosing the correct path for your situation.
Tue, 24 Feb 2015 05:34:08 -0600The timing is right to start or move into an Insurance career. This article discusses the motivational factors and qualifications needed to be successful as a Property/ Casualty (auto, home and commercial business) agent.
Wed, 21 Jan 2015 09:28:01 -0600All people are actuated by motives of some sort or other. Not many of the other professions offer quite such an opportunity to discuss a person's objectives in life. Life insurance cannot function properly unless it is closely related to life objectives. No other profession offers quite the opportunity to share such true idealism as does the insurance profession. Of course this is all based upon the assumption that the insurance agent has something to share with his clients.
Mon, 19 Jan 2015 08:03:19 -0600It would be out of the question, of course, to assign any objection to a definite group and to prescribe a way of meeting that objection. When your prospect says, "I can't afford it," he may mean, "I don't want to waste time talking to you" - in other words, your prospect can use this statement as a way of ending the conversation with you either over the phone or when you meet them face to face.
Mon, 12 Jan 2015 06:02:47 -0600This is Part 3 of a 3 part set of articles that discusses the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored. I invite your comments on these articles.
Mon, 12 Jan 2015 05:42:48 -0600The average insurance agent can remark that he or she can never launch forth into a presentation without fear of encountering some opposition, and that no sale is made without meeting objections. If there were no objections it wasn't a sale at all; it was an order. The big question, then, is how to meet objections.
Sat, 10 Jan 2015 10:20:25 -0600This is part 2 of a 3 part set of articles that discuss the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored.
Sat, 10 Jan 2015 10:17:41 -0600This set of articles discuss the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored.
Tue, 06 Jan 2015 07:02:46 -0600Learn what every insurance agent needs to know about the causes of objections. It is, of course, difficult to determine the real basis of objections in any individual case. However, in general, they may be due to any of the following reasons.
Fri, 02 Jan 2015 10:24:52 -0600Insurance agents serve an important function by acting as intermediaries between individuals and the agencies that they represent. This position comes with certain responsibilities and requirements.
Wed, 26 Nov 2014 11:48:30 -0600Different providers of real estate professional indemnity insurance offer various kinds of coverage. And if it is your first time to invest in this type of insurance, you have to know the extent of coverage the insurance will provide your practice. Below are some of the civil liabilities that the professional indemnity insurance for real estate agents should cover.
Mon, 10 Nov 2014 08:09:52 -0600Has the way you do business kept up with the times? If you are writing preferred personal lines business, you should be pre-qualifying your leads.
Mon, 10 Nov 2014 08:08:33 -0600Insurance agencies need to change the way they do business to keep up with the times. This article outlines ways to pre-qualify prospects to improve your ability to grow your business more profitably and quickly. This is part 2 of the article "How to Choose Your Clients - Part I"
Fri, 31 Oct 2014 06:24:00 -0500I was like most people -- I "fell" into my Insurance career. Here is how getting a professional insurance designation became one of the best decisions I ever made.
Fri, 17 Oct 2014 11:55:22 -0500Condo Homeowners policies are a more difficult exposure to insure properly. Here are six critical areas to consider when insuring these clients.
Tue, 30 Sep 2014 07:41:59 -0500There are many times in your life when you'll need to purchase insurance. Some of those times are fairly straightforward, and you can easily compare plans on your own and make an informed decision.
Wed, 10 Sep 2014 08:36:25 -0500Selling is a very important function to any business. A company may have beautiful projections, attractive brochures and marketing materials and a message that resonates well with the public. Its mission and values may be succinctly spelled and understood by its target market but until a sales person actually delivers on the company's promise, there is no business relationship.
Wed, 03 Sep 2014 09:13:42 -0500Measuring risk exposure is very different now than it was even 10 years ago. As an Insurance Agent, are you considering how you measure risk in order to grow your business in the most profitable way possible?
Thu, 24 Jul 2014 07:26:03 -0500In the context of Bangladesh it is essential to have partnership between private and public sectors and NGOs to implement IBI. The public sector role would be to set a policy and regulatory framework in place to ensure reliability of insurance services and protection of those purchasing insurance products. SBC and larger private banks can serve as reinsurers as private companies will want reinsurance support before introducing crop insurance. NGOs and MRs are best placed to implement at the grassroots level due to their existing network and reach in rural areas.
Mon, 21 Jul 2014 06:02:28 -0500This article addresses the position of salesperson and sales manager. It looks at the differences and what make each successful in their position.
Wed, 11 Jun 2014 07:45:52 -0500Insurance agency blogs help attract website visitors, showcase expertise, and improve social media marketing and insurance search engine optimization. Every insurance agency website can and should have a blog.
Tue, 03 Jun 2014 07:53:57 -0500When considering getting insurance on any vehicle, it will be very important to determine what coverage is necessary and who will be driving it. Car insurers can provide many different levels of insurance to people of all ages.
Mon, 19 May 2014 07:35:31 -0500Most agencies know they need to improve their marketing, embark upon a digital marketing program, embrace social media marketing and update their website. To accomplish this, agency owners need to determine how and when to spend valuable budget dollars. This invariably leads to the question of adding staff, attempting to leverage inexperienced internal resources, or outsourcing marketing initiatives. Let's review these three options.
Mon, 05 May 2014 08:00:17 -0500Multivariate split testing allows agencies to optimize their insurance agency email marketing campaigns to ensure optimum effectiveness, from subject lines to calls to action, to content density. Multivariate testing allows insurance marketers to continually measure and refine, and improve their insurance agency email marketing initiatives, to generate more insurance leads.
Mon, 28 Apr 2014 07:39:56 -0500Agencies and brokers that do not blog consistently (at least once a week), are missing a big opportunity to impress prospects and clients, and to help improve the effectiveness of their insurance agency websites. Here are seven simple reasons that agencies should have a quality blog.
Thu, 27 Mar 2014 09:59:50 -0500Press releases, which today are often referred to as news releases, provide agencies with many insurance agency marketing benefits. There are two types of distribution services, fee based releases and free releases.
Fri, 14 Feb 2014 14:19:59 -0600All business owners' get comfortable doing the things that we have to and sometimes we don't stop and think "what can I do better" or "what can I do differently". This article "5 Reasons to Change Your Marketing Strategy" will help you break out of your rutt and get excited about trying new things!
Fri, 14 Feb 2014 14:10:11 -0600There is an easy 3 step formula, and this is something that we are going to do. This is a formula, that was created by a member of GKIC named John Carlton. And this is an easy way to be able to create a USP. You can create it fast, you can create it slow, you can create it a lot of different ways.
Wed, 15 Jan 2014 13:39:42 -0600If you sell disability insurance, you have an important job-convince your clients to protect themselves and their families financially in case a severe injury renders them unable to work. This insurance sounds like something everyone needs-but resistance to buying disability coverage is common. Most likely, your client won't feel an urgent need for this type of coverage-or will already have a low-cost disability plan as part of the benefits they get through work or through a group plan.
Wed, 11 Dec 2013 12:43:50 -0600PRIMARY GOALS 1. Make a Profit If we're not doing this, we don't yet have a business. We simply have a hobby, and idea or a distraction.
Tue, 10 Dec 2013 07:29:56 -0600A giant corporation takes the time to add a tiny sign to a security gate, resulting in a new pizza order. Insurance agency marketers should approach their efforts in a similar manner. Beyond the major initiatives, such as insurance agency websites, eMarketing, blogging, appointment setting, insurance search engine optimization and social media marketing, agencies should also consider important, ongoing refinements.
Tue, 10 Dec 2013 07:23:26 -0600This article deals with how to use the power of persuasion to gain more sales. The skills necessary to close are learned and mastered by top salespeople.
Tue, 12 Nov 2013 09:25:13 -0600An independent insurance agent wears the hat of many jobs. You must be a salesman/saleswoman, insurance expert, customer service agent, crisis coordinator businessman/woman and listener. Running an insurance agency can be a large task that can be overwhelming, exhausting and frustrating. Let's step back and think about the fundamentals of being an independent insurance agent. Once this is understood, the rest falls into place.
Fri, 08 Nov 2013 15:31:29 -0600If you are shopping for insurance, you may not know the different types of insurance agents that are out there. By understanding what an agent can and can't do for you, you will save yourself hassle and possibly even money.
Mon, 04 Nov 2013 14:15:08 -0600Payment Protection Insurance (PPI) also termed as loan repayment insurance, loan protection or credit insurance is a loan or debt that you can get from an insurance company in case of any incident, loss of job or if someone fails to earn an income anymore due to some disability. The payment protection insurance policies are usually purchased to insure all kinds of consumer loans that mainly include home mortgage loans, car loans, loans from finance companies as well as the insurance regarding accident, life insurance, disability insurance and many more.
Mon, 04 Nov 2013 09:15:59 -0600If you are an insurance agent looking for final expense insurance leads, you can find good, real-time leads online. Here are some cost effective ways of finding leads.
Wed, 11 Sep 2013 07:38:26 -0500Everyone knows what an insurance agency website is, but more granular insurance agency web marketing terms such as microsites, minisites, landing pages and squeeze pages may be somewhat of a mystery to many agents and brokers. What's the difference between these, and why are they an important aspect of your insurance agency marketing?
Thu, 05 Sep 2013 06:14:15 -0500The other day, I sat down for dinner with a couple that had an insurance agency in Hawaii. We got on the topic of living on the beach and the threats of Tsunamis and Hurricanes. They of course offered flood insurance at their agency - and it wasn't cheap to day the least. Recently the Federal Government had in response to Hurricane Sandy redrawn the flood maps, most moved inland quite a ways, miles in some cases. Let's talk.
Mon, 26 Aug 2013 08:33:43 -0500An effective insurance agency telemarketing script is one of the key components in a successful insurance agency lead generation initiative. There are, however, many other important elements to be added to ensure continual, in profile, insurance agency leads.
Mon, 19 Aug 2013 14:07:47 -0500With so many agencies using web centric communication including personalized emailings, eMarketing campaigns and other web marketing initiatives, eCollateral is, or at least should be used far more often than traditional paper based collateral materials. And, of course, the eCollateral should be tightly integrated into an insurance agency or broker based marketing and lead handling process.
Mon, 19 Aug 2013 09:43:17 -0500When venturing into a new investment, it is only right for you to have a few questions. This is the case with insurance as well. Getting insured is not as complicated as it looks.
Mon, 19 Aug 2013 09:39:43 -0500Have you been thinking about getting insured? If so, you need to be careful while choosing an agency. One of the biggest mistakes people make is to find out about insurance from unofficial sources.
Thu, 15 Aug 2013 10:59:27 -0500You train what you know and you reproduce who you are. Growth requires change and we all know the only person who likes change is a wet baby! Learn more about change and growth as you struggle to build your team.
Fri, 09 Aug 2013 09:18:57 -0500A successful insurance agency social media marketing strategy can begin simply enough by creating or leveraging quality content. In this article, we'll review the key components of insurance agency social media marketing basics.
Mon, 05 Aug 2013 07:40:02 -0500There are many types of websites and website platforms available to agents and brokers. These range from simplistic build your own template sites, to HTML/PHP sites, to integrated platforms and one of the best options, open source websites with content management systems. Of course, when it comes to the Internet, the only constant is change, and with the advent of portable devices rapidly becoming a pervasive aspect for Internet searches, agencies must now ensure their website properly formats for all mobile devices, including smart phones, tablets and laptops. There are two main approaches to this implementation challenge, Responsive Web Design and Adaptive Web Design.
Wed, 31 Jul 2013 07:33:15 -0500Ironically, death is expensive in today's world. Funeral costs run in excess of $10,000. Realizing the financial burden that funerals lay on family members, people prefer to pay their burial costs during their lifetime by buying burial insurance.
Tue, 30 Jul 2013 07:29:29 -0500Generating health insurance leads for agents - If you are an agent, you can easily generate health insurance leads if you remain consistently connected to people. An essential feature of developing a long list of quality leads is asking for a referral and expanding your social network. You can achieve this without spending your hard earned money.
Mon, 29 Jul 2013 07:38:07 -0500Medicare supplement products can be very beneficial towards cutting down on your medical costs. As agents it is crucial to pursue leads effectively and try to convert them to sales. Medicare supplement insurance leads can be generated in a couple of ways. As an agent you can get them from a company that sell these leads and you can start pursuing them at a moments notice. Although, it should be noted that you might not receive much assistance from the company in the form of training and customer services. The other method would be to join a company that generates leads for its agents to sell. Here you are provided with the latest info on all the supplement plans being sold by the company and you also waste less amount of time while pursuing these leads.
Fri, 26 Jul 2013 08:05:45 -0500With the entry of the commission method into the health insurance industry due to health improvement, health insurance agents require every benefit they can obtain to try to boost their monthly salary. Locating insurance leads that give a good return on investment is important. Aged health insurance leads are an option that gives agents with excellent prospects.
Fri, 26 Jul 2013 07:32:39 -0500It is important to make health plans earlier, as we do not know what would happen the next moment. If you are late in making any kind of health plan payment or if you are late in paying one, you are prone to lose the coverage you are to get. These days, the health insurance plans have become more affordable and easy.
Wed, 24 Jul 2013 07:30:48 -0500Buying final expense life insurance leads can be beneficial in numerous ways. However, you need to choose the right seller and consider all the pros and cons.
Wed, 10 Jul 2013 12:47:44 -0500As a Life Insurance Agent I realize the giant fortune 500 lead companies are poisoning our industry with their shared lead distribution. All lead companies are the same--but I never understood why until we began to produce our own leads. The bad leads we get were most often once good--real insurance leads. But they landed inside an endless pool of recycled data, to sadly be called again... and again. This is changing the face of our industry, and in fact is responsible for the negative manner in which professional Insurance Agents are viewed.
Tue, 02 Jul 2013 06:29:55 -0500If you are wondering how to sell final expense insurance, you can relax. Selling these absolutely useful policies is not as tough as it seems at the outset.
Mon, 01 Jul 2013 08:34:29 -0500Agents need to constantly come up with innovative ways of generating consumer leads. With so many insurance products on offer, there is no dearth of choices and this makes it possible for all agents to come up with newer ways of pursuing leads to sell insurance. Moreover the Internet has made it easier for agents to market their skills online which has opened them up to a wider market. Methods like direct mailing, advertising and registering with lead generation companies are pursued aggressively. This has to quite an extent helped to generate high quality consumer leads, which can be converted to sales when effectively pursued.
Tue, 25 Jun 2013 08:06:27 -0500This goes back to being bold; don't agree with customers when it comes to closing the sale. You have to be bold enough to say no. That's what is going to separate you from others and make you look more like an expert or doctor like I used in the earlier example.
Thu, 20 Jun 2013 11:54:51 -0500Agents of the insurance company play the biggest part whether an independent or a company agent. Many times when an insured had a claim they were not aware of the shortfalls of their policies. The agent has a huge role in not only getting you a fair price, but making sure you are covered for anything that could arise with a claim you may need to file.
Wed, 12 Jun 2013 09:47:48 -0500This article is for everyone who has at one time or another considered quitting selling insurance. It will inspire you to continue for one more day in this profession.
Mon, 10 Jun 2013 15:59:17 -0500Insurance selling must be treated as a business. If you treat it as such it will reward you in the same way.
Fri, 31 May 2013 15:42:38 -0500Which method of selling works best: telesales or door-to-door selling? It is up to the individual as to which method works best for them, but each has its advantages...
Fri, 24 May 2013 13:40:39 -0500One of the foundational elements of a comprehensive web bases insurance marketing strategy begins with an up to date, professional, optimized website. There is a new and innovative technology applicable to insurance agency websites, which is called prospect identification mapping (also referred to as visitor mapping, IP mapping or visitor ID). This technology allows insurance agencies to learn which companies are visiting their website, including important details such as city, state, time of visit, etc.
Fri, 19 Apr 2013 09:07:26 -0500Studies show that insurers are now spending majority of their dollars on managing and keeping adjusters trained on the most updated claims management practices. Optimal outcomes and containing costs has always been top priority, with customer satisfaction ratings not far behind. Claim handling techniques can vary between seasoned adjusters and newer claim professionals who may be more accustomed to automated software systems.
Thu, 11 Apr 2013 15:10:42 -0500Insurance agent websites can work wonders for agents. They offer multiple opportunities for growth and agents can optimize the benefits.
Thu, 11 Apr 2013 10:20:14 -0500When it comes to Insurance Agency Web marketing, the Split Test is an important tool, offering powerful insights into campaign optimization and conversion efficacy. A/B split testing is an empirical approach used to ascertain optimum conversion rate (click-through rate) for a website, landing page, banner ad or email campaign. In the case of insurance emarketing, two versions of an email are created (version A and B), and are then compared for effectiveness. Typically the emails are identical except for one modification which can, or at least theoretically can, impact conversion rate.
Tue, 09 Apr 2013 09:04:48 -0500An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially think, and should be scripted, vetted, rehearsed, and timed.
Fri, 05 Apr 2013 10:34:03 -0500Not every consumer can afford to pay a large sum of money upfront for every item in life. A house is a very large investment and most average consumers cannot pay off its full amount in one payment. Hence, many consumers rent a place to stay. The wise consumers would seek out the best of rental insurance quotes to save more money as more cost is incurred with rental insurance as well as the rental itself.
Fri, 05 Apr 2013 10:29:19 -0500Modern technology today is allowing any interested consumer to seek the right piece of information accurately and quickly on the Internet in a matter of minutes for a better decision. This is the same with getting insurance quotes online. There is a plethora of insurance firms on the Internet with a service website that is open 24/7 to cater to the needs of customers across the globe.
Thu, 04 Apr 2013 15:38:42 -0500Insurance Agency Emarketing, if done correctly, can be a superior insurance agency lead generation solution. In many cases, less is more when it comes to eMarketing, governing aggressive eMarketing tendencies when it comes to campaign frequency, while taking a full throttle approach when it comes to high quality, relevant content creation. Emarketing is growing increasingly complex, it's very difficult to be a hobbyist and successfully implement insurance agency eMarketing strategies.