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Insurance:Agents Marketers Articles from

Published: Fri, 27 Apr 2018 02:44:16 -0500


Why Insurance Agency Websites Need SSL

Mon, 23 Oct 2017 07:22:04 -0500

There are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL. SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

Thought Leadership Branding

Mon, 07 Aug 2017 07:54:40 -0500

In a world filled with white noise, the difficulty in differentiating your services and abilities is untenable. The pursuit of success is dependent on your ability to distinguish yourself from the masses of competitors. Thought Leadership Branding is that starting point.

Using Long Tail Keywords to Generate Insurance Agency Leads

Wed, 19 Jul 2017 15:33:48 -0500

Long tail keywords are often a three to five (or more) word search phrase, many of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be your ideal insurance agency prospect.

Top Tips to Improve Insurance Agency Email Delivery

Fri, 02 Jun 2017 07:41:30 -0500

Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review these top tips and make sure your organization is following all of them. For example, always ping test your emails prior to your initial campaign, especially if it is an older list, a trade show list, or a prospect list. And once ping tested, never use failed ping tested emails.

Tiny Agents of Success: Chatbots

Mon, 15 May 2017 08:40:18 -0500

Chatbots are gaining popularity in all the sectors of the Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence.

Choosing The Right Insurance Agent

Fri, 05 May 2017 10:29:22 -0500

We might think choosing an insurance agent should be an easy task. Pick the one that offers you the lowest priced package or with better options to choose from, right? Well that's not necessarily the case and probably shouldn't be at the top of your list of priorities when choosing the best agent. Here are some tips on how to choose the right partner in protecting your business.

Insurance Agency Drip Campaigns & Email Workflow

Fri, 05 May 2017 07:17:03 -0500

An email workflow is a series of automated emails which are sent (or not sent), based on the targeted subscribers, to help facilitate how they interact with your agency. The email workflows are triggered based on information you know, or learn, about your subscribers (using branching for Yes, No, If, Then). The workflows allow agency marketers to send precise emails, at predetermined times to specific prospects or clients. Well-designed email workflows can help insurance agencies improve conversion rates, and customer retention.

Insuring Your Future: Chatbots As Insurance Agents

Thu, 20 Apr 2017 08:36:10 -0500

The insurance industry has always been a tricky customer. And, when it comes down to insurance & technology, the penetration is rather slow.

Mobile Friendly Insurance Agency Website Checklist

Sun, 19 Mar 2017 14:22:05 -0500

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it's always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website user experience. Here are some key areas to focus on when reviewing your insurance agency website: Do Not Make a Separate Mobile Version of Your Website A few years ago, your business might have two websites, a website for desktop users and one for mobile devices. This is a really bad...

Social Media Tips For B2B Insurance Agencies

Wed, 01 Mar 2017 08:50:33 -0600

Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

10 Insurance Agency Online Marketing Ideas For Agents & Brokers

Mon, 13 Feb 2017 08:19:35 -0600

More and more insurance buyers look to the Internet to help them with their insurance decisions. It's no longer an option for agencies to embrace online marketing, it's a requirement for their future success. Here are 10 great online ideas to help your agency improve your online marketing initiatives.

Malware Trends Insurance Agencies Should Watch Out For In 2017

Wed, 08 Feb 2017 14:45:27 -0600

Malware is evolving and becoming progressively more aggressive and evasive. Insurance agencies and brokers should remain vigilant when it comes to their websites and possible malware attacks. They need a backup plan, a fallback plan and should be sharing website and email security best practices with all their employees on a consistent basis. Here are some of the trends expected in 2017.

6 Cyber Security Tips to Help You Protect Your Insurance Website From Hacking

Mon, 09 Jan 2017 08:38:17 -0600

Cyber security threats are constantly changing. It is important to stay on top of emerging trends to keep your insurance agency website secure. A secure website not only protects your customers, it protects your brand. Here are the six top tips to help you keep your insurance website protected.

Hiring and Fostering Dynamic CSR's Even in Rural America! (3 Easy Steps)

Thu, 29 Dec 2016 10:57:37 -0600

If there is one resounding challenge I hear when visiting with agency managers is that they are struggling to hire and maintain staff. I have an approach that I think can enable anyone to hire not just someone, but someone dynamic regardless of the job you're hiring for or where your business is located. I will elaborate some of my theory behind this in the 3 step outline.

Talk To Your Agent Before It's Too Late

Tue, 20 Dec 2016 11:01:23 -0600

In this article you will learn the reasons why reviewing your insurance is so important. You will also learn how it can affect all aspects of your life.

Hire Trusted Brokers and Get the Finest Insurance Policy

Tue, 06 Dec 2016 07:34:12 -0600

Insurances are the need of all businesses in the present days. Proper insurances protect the businesses from risk factors and external threats. Thus, to pick the best insurances policies for their businesses, businesses owners are seeking the help of the business insurance brokers.

Top 10 Tips To Improve Insurance Agency SEO

Wed, 30 Nov 2016 08:48:58 -0600

Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let's review these top 10 tips when it comes to improving your insurance agency search engine optimization.

Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

Mon, 14 Nov 2016 07:55:18 -0600

Why add video to your insurance agency website, and why create a branded YouTube channel with videos? Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.

The Who, What, When, Where & Why Of Insurance Email Marketing

Tue, 01 Nov 2016 07:53:28 -0500

The goal of insurance email marketing initiatives should be to build a trustworthy online relationship with both prospects and clients. Agencies and brokers can utilize email marketing to extend their reach, to demonstrate expertise to establish thought leadership. When thinking of insurance email marketing, think of it in terms of the "Five Ws", namely the Who, What, When, Where and Why.

Using An Insurance Buyer Persona To Improve Prospecting & Closing

Thu, 27 Oct 2016 07:47:42 -0500

An insurance buyer persona is a composite representation of your ideal customer based upon existing client profiles, preferred prospect profiles and market research. The profile should include demographics, personal and business attributes, and behaviors that are typical of your ideal prospect.

Web Beacons And Insurance Agency Email Marketing

Thu, 13 Oct 2016 08:33:39 -0500

Web beacons are often used in email marketing to determine which recipients open the email. Using beacons allows digital marketers to see which recipients have viewed or interacted with the email they sent. Email marketing tracking is not a perfect science, as tracking can be disabled by recipients who do not use HTML email clients, opting for text only emails. Some email preferences like turning off image display (while still using an HTML email client), can also disable web beacons.

Truck Agency Appointment Setting 101 - Tips, Techniques & Best Practices

Tue, 04 Oct 2016 08:35:41 -0500

If your trucking agency is not leveraging an appointment setting initiative, why are you ignoring this pipeline filling opportunity? Let's review some of the key tips, techniques and best practices to ensure an effective appointment setting campaign.

How & Why Insurance Agencies Should Test For Duplicate Content

Wed, 21 Sep 2016 13:27:07 -0500

Is your insurance agency website content unique to your agency, or are you simply copying boilerplate content? If your agency is copying generic content, you're likely in the penalty box, placed there by both Google algorithms and your prospective clients. Let's discuss how and why you got there, and remember, this information is in the public domain, accessible by anyone and everyone.

Tips To Choose the Best Insurance Broker for Business

Tue, 16 Aug 2016 09:03:20 -0500

Business Insurance brokers provide a valuable and much-needed services to the business community living and running their businesses in Australia. There are various organizations which provide business insurance brokerage services.

Top 10 Google Tools For Insurance Agency Marketing

Thu, 04 Aug 2016 07:39:45 -0500

Google provides some great tools for insurance agency marketers, most of which are free. Some of these are really well known, while others may come as a surprise to producers and agency marketers. These tools are easy to find on Google (just Google them), though I included a couple of links to help you get started. The Google Tools below are not ranked in any particular order.

Using LinkedIn Publishing To Improve Insurance Web Marketing

Mon, 18 Jul 2016 08:47:31 -0500

For insurance agency marketers looking for a new way to reach your business prospects, consider LinkedIn publishing. You will be able to learn more about your target market while growing your customer base with top professionals.

Tips for Choosing a Professional Insurance Agent

Fri, 08 Jul 2016 13:12:12 -0500

Buying insurance is one of the most important decisions you can make, but just as important is the agent you choose to help you buy your insurance. Here are some important tips regarding hiring an insurance agent.

How Can Insurance Agency Marketers Maintain A Clean And Healthy Prospect Email List?

Wed, 08 Jun 2016 07:56:14 -0500

Maintaining a clean insurance email list helps agencies and brokers improve their online reputation, increase deliverability, reduce complaints and increase conversion rates. In order to have a clean list you need to manage bounces, age your list, eliminate inactive users and allow subscribers to update information.

10 Reasons to Be Thankful You Work in Insurance

Wed, 01 Jun 2016 13:21:13 -0500

Insurance is an amazing industry to work in but sometimes we can forget that. Here's our 10 favorite reasons why we are thankful to work in insurance.

Why You Need an Insurance Broker

Tue, 26 Apr 2016 11:03:03 -0500

Whether you are a business owner or are looking for individual insurance, do not go it alone. Use the expertise and experience of an insurance broker to ensure you get the best product available for your needs at the lowest cost. A broker will help you get the insurance you need rather than insurance that works best for someone else.

4 Qualities of a Successful Insurance Broker

Tue, 26 Apr 2016 08:13:10 -0500

Insurance policies protect businesses from various liabilities. It is better to take help of the broker who has many years of experience and knowledge in this field. The expert will help you to choose the right type of policy depending upon your business requirements.

Top Tips To Leverage LinkedIn For Insurance Agency Web Marketing

Wed, 24 Feb 2016 10:23:56 -0600

If you're a commercial agency, and your market includes businesses, then you need to add LinkedIn to your Insurance Marketing strategy. With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn is a business oriented social media platform requiring a different approach to be successful.

Top Ten Tips For A Successful Insurance Agency Blog

Mon, 22 Feb 2016 08:19:34 -0600

An insurance agency website is missing a vital component if it lacks a blog. Here are ten important tips to ensure your agency deploys a successful insurance agency blog.

Insurance Lead Generation in a Changing Marketplace

Mon, 23 Nov 2015 14:26:00 -0600

Prospecting has changed dramatically in the Property/Casualty world. Here are some examples of what works and what doesn't work in the current marketplace.

Understanding How to Analyze Personal Insurance Risks

Fri, 09 Oct 2015 14:37:23 -0500

Proper placement of risk is a concept that many agents struggle with in the Insurance industry. This article discusses the considerations of determining if a personal lines risk is preferred or not.

Insurance Agency Blogs Should End With a Bang Not a Whimper

Thu, 08 Oct 2015 06:35:21 -0500

Great insurance marketing starts with a good blog. However, if your blog posts have a weak ending you are not optimizing the full marketing value of your insurance blog. Conclusions for blog posts are often misused, under-appreciated or ignored entirely. A good blog post ending will be short, engaging and inspire your reader to perform an action.

The Qualities Every Insurance Agent Should Have

Tue, 08 Sep 2015 06:20:55 -0500

This article will review the qualities that every insurance agent should have. It will look at different aspects of the person in order to showcase the complete package.

Insurance Agent Marketing Online - Build Trust by Writing Articles

Mon, 31 Aug 2015 06:15:20 -0500

Learn how to build trust by writing articles. The reason why writing online articles is helpful for insurance agents that are trying to market their business/agency online.

How to Succeed in Being an Insurance Agent

Fri, 28 Aug 2015 11:11:57 -0500

This article will show you how to succeed in being an insurance agent. It will guide you through the common pitfalls so that you can be better prepared to make better decisions regarding your career and your insurance marketing efforts.

Mind Blowing Metrics For Insurance Social Media Marketing

Wed, 26 Aug 2015 07:29:35 -0500

Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik's Cube. But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.

Why Working in the Insurance Industry As An Independent Contractor Can be Great

Mon, 24 Aug 2015 08:11:38 -0500

Working in the insurance industry as an independent contractor is a rewarding career field for a number of reasons. If you align yourself with a great firm, and you genuinely care about people, the odds of your overall success increase exponentially. Here's why, first, when you care about the person that you are trying to help it won't be about getting them the most expensive plan in order to increase your commissions, it will be about getting them the right plan for their unique needs.

5 Essential Marketing Activities Every Insurance Agency, Broker and Wholesaler Needs

Tue, 11 Aug 2015 09:40:57 -0500

Insurance marketing is becoming the norm today, as agencies, brokers and wholesalers seek to gain a competitive edge and improve their economy of scale. It's rare that an agency owner says they don't care about their website, or that they are unaware of digital marketing opportunities such as insurance email marketing or social media marketing. When it comes to Producers, there are five essential marketing activities that should be used to expand reach and build pipelines.

6 Key Steps For Effective Insurance Landing Pages

Mon, 20 Jul 2015 07:50:24 -0500

Insurance landing pages can be created to elicit a specific action on behalf of a web visitor, typically using a form to capture information. These landing pages can be used to deliver all types of digital content, from webinar registration, to insurance case studies, to benefits calculators and newsletter subscriptions. When building landing pages, insurance marketers should begin by determining the action they wish to elicit, then build the page to achieve that single goal.

When to Contact Your Insurance Company About Updating Your Policy

Fri, 17 Jul 2015 06:10:03 -0500

An insurance company is a business that offers coverage for you, your family, and all of your possessions. Let's take a look at some of the reasons your policy may need a checkup.

LLC's and Trusts: To Insure Properly or Not

Mon, 13 Jul 2015 08:12:07 -0500

Insuring LLC's and Trusts are becoming more prevalent in personal insurance. It's important to understand work-arounds and limitations of what situations can be insured and what coverages are available.

Agency or Producer Lead Generation - Who Should Prime the Pump?

Thu, 02 Jul 2015 06:55:18 -0500

Many producers find web marketing tools, and in general the lead generation aspect of their jobs, to be arduous and challenging. That's why so many producers fail, they are not insurance lead generation machines, nor are they savvy insurance web marketers. The results are self-evident, insufficient qualified prospects at the top of the sales funnel, usually translates into inadequate results at the bottom of the funnel.

How to Sell Final Expense - Why Agents Fail In the Final Expense Business

Wed, 10 Jun 2015 09:26:36 -0500

The reason agents fail learning how to sell final expense is fairly simple. The unfortunate reality of sales, no matter the industry, is that 90% of all sales people fail or quit within the first 12 months of starting their sales profession. Why is that the case?

How To Sell Final Expense: Should Agents Follow A Script?

Tue, 09 Jun 2015 14:31:49 -0500

There are a couple of different perspectives in how to sell final expense; should your presentation be canned, word-for-word, following a specially designed script? Or should you follow a final expense sales process that is more open-ended, and not so scripted?

The Lies Told to Insurance Agents

Tue, 02 Jun 2015 07:07:38 -0500

This article looks at how some companies entice agents to come and work for them. It includes some methods that are not ethical.

Final Expense - The Truth About Final Expense Commissions

Tue, 19 May 2015 14:15:02 -0500

Learn how to determine if your final expense commission level is appropriate. Also, discover what value a new final expense agent should get a specific commissions levels, and how to determine if the final expense commission offer is fair or unfair.

How to Choose The Right Insurance Agent for Your Needs

Fri, 17 Apr 2015 07:44:18 -0500

Do you need an insurance agent in your life? Find out how to choose one you can trust and rely on for many lifestyle requirements.

Know the Benefits of Hiring a Business Insurance Broker

Thu, 19 Mar 2015 07:15:20 -0500

Finding the best business insurance policy is a very daunting task. Only insurance brokers can help you find the most proper business insurance policy in the market.

A Strong Insurance Lead Generation Program Should Include an Educational Webinar Series

Mon, 16 Mar 2015 07:23:57 -0500

Insurance Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to partner and consultant. When combined with insurance email marketing and social media marketing campaigns, they can be a powerful source of leads.

How to Become a Property/Casualty Insurance Agent

Tue, 24 Feb 2015 05:39:36 -0600

You've decided you would like to become a Property/Casualty Insurance Agent. This article discusses the "next steps" and gives advice on choosing the correct path for your situation.

Should You Become an Insurance Agent?

Tue, 24 Feb 2015 05:34:08 -0600

The timing is right to start or move into an Insurance career. This article discusses the motivational factors and qualifications needed to be successful as a Property/ Casualty (auto, home and commercial business) agent.

Four Obligations Every Insurance Agent Has

Wed, 21 Jan 2015 09:28:01 -0600

All people are actuated by motives of some sort or other. Not many of the other professions offer quite such an opportunity to discuss a person's objectives in life. Life insurance cannot function properly unless it is closely related to life objectives. No other profession offers quite the opportunity to share such true idealism as does the insurance profession. Of course this is all based upon the assumption that the insurance agent has something to share with his clients.

Two Types of Objections When Selling Insurance

Mon, 19 Jan 2015 08:03:19 -0600

It would be out of the question, of course, to assign any objection to a definite group and to prescribe a way of meeting that objection. When your prospect says, "I can't afford it," he may mean, "I don't want to waste time talking to you" - in other words, your prospect can use this statement as a way of ending the conversation with you either over the phone or when you meet them face to face.

How To Think Like An Underwriter - Part 3

Mon, 12 Jan 2015 06:02:47 -0600

This is Part 3 of a 3 part set of articles that discusses the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored. I invite your comments on these articles.

Meeting Objections When Selling Insurance

Mon, 12 Jan 2015 05:42:48 -0600

The average insurance agent can remark that he or she can never launch forth into a presentation without fear of encountering some opposition, and that no sale is made without meeting objections. If there were no objections it wasn't a sale at all; it was an order. The big question, then, is how to meet objections.

How To Think Like An Underwriter - Part 2

Sat, 10 Jan 2015 10:20:25 -0600

This is part 2 of a 3 part set of articles that discuss the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored.

How To Think Like An Underwriter

Sat, 10 Jan 2015 10:17:41 -0600

This set of articles discuss the underwriting process and how agents can benefit by thinking more like underwriters when trying to build their business. Thought processes that should be used to analyze risk are fully explored.

The Causes of Objections When Selling Insurance

Tue, 06 Jan 2015 07:02:46 -0600

Learn what every insurance agent needs to know about the causes of objections. It is, of course, difficult to determine the real basis of objections in any individual case. However, in general, they may be due to any of the following reasons.

The Responsibilities of Insurance Agents

Fri, 02 Jan 2015 10:24:52 -0600

Insurance agents serve an important function by acting as intermediaries between individuals and the agencies that they represent. This position comes with certain responsibilities and requirements.

What Comprehensive Real Estate Professional Indemnity Insurance Should Cover

Wed, 26 Nov 2014 11:48:30 -0600

Different providers of real estate professional indemnity insurance offer various kinds of coverage. And if it is your first time to invest in this type of insurance, you have to know the extent of coverage the insurance will provide your practice. Below are some of the civil liabilities that the professional indemnity insurance for real estate agents should cover.

How To Choose Your Clients - Part I

Mon, 10 Nov 2014 08:09:52 -0600

Has the way you do business kept up with the times? If you are writing preferred personal lines business, you should be pre-qualifying your leads.

How To Choose Your Clients - Part II

Mon, 10 Nov 2014 08:08:33 -0600

Insurance agencies need to change the way they do business to keep up with the times. This article outlines ways to pre-qualify prospects to improve your ability to grow your business more profitably and quickly. This is part 2 of the article "How to Choose Your Clients - Part I"

Why Should a Professional Insurance Designation Be In Your Future?

Fri, 31 Oct 2014 06:24:00 -0500

I was like most people -- I "fell" into my Insurance career. Here is how getting a professional insurance designation became one of the best decisions I ever made.

Condo Homeowners - What Makes These a Tough Exposure to Insure Properly

Fri, 17 Oct 2014 11:55:22 -0500

Condo Homeowners policies are a more difficult exposure to insure properly. Here are six critical areas to consider when insuring these clients.

Types of Insurance Agents: A Basic Guide

Tue, 30 Sep 2014 07:41:59 -0500

There are many times in your life when you'll need to purchase insurance. Some of those times are fairly straightforward, and you can easily compare plans on your own and make an informed decision.

5 Tips For Insurance Referral Prospecting

Wed, 10 Sep 2014 08:36:25 -0500

Selling is a very important function to any business. A company may have beautiful projections, attractive brochures and marketing materials and a message that resonates well with the public. Its mission and values may be succinctly spelled and understood by its target market but until a sales person actually delivers on the company's promise, there is no business relationship.

Personal Insurance Underwriting - A Lost Art

Wed, 03 Sep 2014 09:13:42 -0500

Measuring risk exposure is very different now than it was even 10 years ago. As an Insurance Agent, are you considering how you measure risk in order to grow your business in the most profitable way possible?

Insurance Companies in Bangladesh

Thu, 24 Jul 2014 07:26:03 -0500

In the context of Bangladesh it is essential to have partnership between private and public sectors and NGOs to implement IBI. The public sector role would be to set a policy and regulatory framework in place to ensure reliability of insurance services and protection of those purchasing insurance products. SBC and larger private banks can serve as reinsurers as private companies will want reinsurance support before introducing crop insurance. NGOs and MRs are best placed to implement at the grassroots level due to their existing network and reach in rural areas.

Salesperson or Sales Manager: Which Career Should You Pick

Mon, 21 Jul 2014 06:02:28 -0500

This article addresses the position of salesperson and sales manager. It looks at the differences and what make each successful in their position.

Six Simple Steps For Effective Insurance Agency Blogs

Wed, 11 Jun 2014 07:45:52 -0500

Insurance agency blogs help attract website visitors, showcase expertise, and improve social media marketing and insurance search engine optimization. Every insurance agency website can and should have a blog.

Car Insurers Provide Many Different Types of Coverage for All Age Groups

Tue, 03 Jun 2014 07:53:57 -0500

When considering getting insurance on any vehicle, it will be very important to determine what coverage is necessary and who will be driving it. Car insurers can provide many different levels of insurance to people of all ages.

Should Agents Staff Up Or Outsource Their Insurance Agency Marketing?

Mon, 19 May 2014 07:35:31 -0500

Most agencies know they need to improve their marketing, embark upon a digital marketing program, embrace social media marketing and update their website. To accomplish this, agency owners need to determine how and when to spend valuable budget dollars. This invariably leads to the question of adding staff, attempting to leverage inexperienced internal resources, or outsourcing marketing initiatives. Let's review these three options.

Insurance Agency Email Marketing And Multivariate Testing

Mon, 05 May 2014 08:00:17 -0500

Multivariate split testing allows agencies to optimize their insurance agency email marketing campaigns to ensure optimum effectiveness, from subject lines to calls to action, to content density. Multivariate testing allows insurance marketers to continually measure and refine, and improve their insurance agency email marketing initiatives, to generate more insurance leads.

Seven Simple Reasons Why Every Insurance Agency Should Blog

Mon, 28 Apr 2014 07:39:56 -0500

Agencies and brokers that do not blog consistently (at least once a week), are missing a big opportunity to impress prospects and clients, and to help improve the effectiveness of their insurance agency websites. Here are seven simple reasons that agencies should have a quality blog.

Should Insurance Agents Invest In Insurance Agency Press Releases?

Thu, 27 Mar 2014 09:59:50 -0500

Press releases, which today are often referred to as news releases, provide agencies with many insurance agency marketing benefits. There are two types of distribution services, fee based releases and free releases.

5 Reasons to Change Your Marketing Strategy

Fri, 14 Feb 2014 14:19:59 -0600

All business owners' get comfortable doing the things that we have to and sometimes we don't stop and think "what can I do better" or "what can I do differently". This article "5 Reasons to Change Your Marketing Strategy" will help you break out of your rutt and get excited about trying new things!

3 Step Formula to Writing Your USP

Fri, 14 Feb 2014 14:10:11 -0600

There is an easy 3 step formula, and this is something that we are going to do. This is a formula, that was created by a member of GKIC named John Carlton. And this is an easy way to be able to create a USP. You can create it fast, you can create it slow, you can create it a lot of different ways.

Common Mistakes in Selling Disability Insurance

Wed, 15 Jan 2014 13:39:42 -0600

If you sell disability insurance, you have an important job-convince your clients to protect themselves and their families financially in case a severe injury renders them unable to work. This insurance sounds like something everyone needs-but resistance to buying disability coverage is common. Most likely, your client won't feel an urgent need for this type of coverage-or will already have a low-cost disability plan as part of the benefits they get through work or through a group plan.

The First 5 Goals of a Successful Business

Wed, 11 Dec 2013 12:43:50 -0600

PRIMARY GOALS 1. Make a Profit If we're not doing this, we don't yet have a business. We simply have a hobby, and idea or a distraction.

Insurance Agency Marketing - Continual Refinements and Pizza

Tue, 10 Dec 2013 07:29:56 -0600

A giant corporation takes the time to add a tiny sign to a security gate, resulting in a new pizza order. Insurance agency marketers should approach their efforts in a similar manner. Beyond the major initiatives, such as insurance agency websites, eMarketing, blogging, appointment setting, insurance search engine optimization and social media marketing, agencies should also consider important, ongoing refinements.

How to Get and Close More Sales

Tue, 10 Dec 2013 07:23:26 -0600

This article deals with how to use the power of persuasion to gain more sales. The skills necessary to close are learned and mastered by top salespeople.

The Role of an Independent Insurance Agent

Tue, 12 Nov 2013 09:25:13 -0600

An independent insurance agent wears the hat of many jobs. You must be a salesman/saleswoman, insurance expert, customer service agent, crisis coordinator businessman/woman and listener. Running an insurance agency can be a large task that can be overwhelming, exhausting and frustrating. Let's step back and think about the fundamentals of being an independent insurance agent. Once this is understood, the rest falls into place.

The Difference Between Insurance Brokers and Captive Agents

Fri, 08 Nov 2013 15:31:29 -0600

If you are shopping for insurance, you may not know the different types of insurance agents that are out there. By understanding what an agent can and can't do for you, you will save yourself hassle and possibly even money.

How Payment Protection Insurance Compensation Benefits People?

Mon, 04 Nov 2013 14:15:08 -0600

Payment Protection Insurance (PPI) also termed as loan repayment insurance, loan protection or credit insurance is a loan or debt that you can get from an insurance company in case of any incident, loss of job or if someone fails to earn an income anymore due to some disability. The payment protection insurance policies are usually purchased to insure all kinds of consumer loans that mainly include home mortgage loans, car loans, loans from finance companies as well as the insurance regarding accident, life insurance, disability insurance and many more.

Tips for Using the Internet to Find Final Expense Insurance Leads

Mon, 04 Nov 2013 09:15:59 -0600

If you are an insurance agent looking for final expense insurance leads, you can find good, real-time leads online. Here are some cost effective ways of finding leads.

Insurance Agency Websites, Microsites, Minisites and Landing Pages

Wed, 11 Sep 2013 07:38:26 -0500

Everyone knows what an insurance agency website is, but more granular insurance agency web marketing terms such as microsites, minisites, landing pages and squeeze pages may be somewhat of a mystery to many agents and brokers. What's the difference between these, and why are they an important aspect of your insurance agency marketing?

The Federal Government Has Redrawn Flood Maps All Over the US - Insurance Marketing

Thu, 05 Sep 2013 06:14:15 -0500

The other day, I sat down for dinner with a couple that had an insurance agency in Hawaii. We got on the topic of living on the beach and the threats of Tsunamis and Hurricanes. They of course offered flood insurance at their agency - and it wasn't cheap to day the least. Recently the Federal Government had in response to Hurricane Sandy redrawn the flood maps, most moved inland quite a ways, miles in some cases. Let's talk.

Effective Insurance Agency Telemarketing Scripts And Appointment Setting - Best Practices

Mon, 26 Aug 2013 08:33:43 -0500

An effective insurance agency telemarketing script is one of the key components in a successful insurance agency lead generation initiative. There are, however, many other important elements to be added to ensure continual, in profile, insurance agency leads.

Leveraging eCollateral For Insurance Agency Marketing and Insurance Agency Leads

Mon, 19 Aug 2013 14:07:47 -0500

With so many agencies using web centric communication including personalized emailings, eMarketing campaigns and other web marketing initiatives, eCollateral is, or at least should be used far more often than traditional paper based collateral materials. And, of course, the eCollateral should be tightly integrated into an insurance agency or broker based marketing and lead handling process.

Three Fundamental Rationales Behind Indemnity

Mon, 19 Aug 2013 09:43:17 -0500

When venturing into a new investment, it is only right for you to have a few questions. This is the case with insurance as well. Getting insured is not as complicated as it looks.

Top Six Insurance Misconceptions To Watch Out For

Mon, 19 Aug 2013 09:39:43 -0500

Have you been thinking about getting insured? If so, you need to be careful while choosing an agency. One of the biggest mistakes people make is to find out about insurance from unofficial sources.

Keys to Change and Growth

Thu, 15 Aug 2013 10:59:27 -0500

You train what you know and you reproduce who you are. Growth requires change and we all know the only person who likes change is a wet baby! Learn more about change and growth as you struggle to build your team.

Insurance Agency Social Media Marketing Basics

Fri, 09 Aug 2013 09:18:57 -0500

A successful insurance agency social media marketing strategy can begin simply enough by creating or leveraging quality content. In this article, we'll review the key components of insurance agency social media marketing basics.

Insurance Agency Websites and Responsive or Adaptive Web Design

Mon, 05 Aug 2013 07:40:02 -0500

There are many types of websites and website platforms available to agents and brokers. These range from simplistic build your own template sites, to HTML/PHP sites, to integrated platforms and one of the best options, open source websites with content management systems. Of course, when it comes to the Internet, the only constant is change, and with the advent of portable devices rapidly becoming a pervasive aspect for Internet searches, agencies must now ensure their website properly formats for all mobile devices, including smart phones, tablets and laptops. There are two main approaches to this implementation challenge, Responsive Web Design and Adaptive Web Design.

Effective Tips to Generate Convertible Final Expense Insurance Leads

Wed, 31 Jul 2013 07:33:15 -0500

Ironically, death is expensive in today's world. Funeral costs run in excess of $10,000. Realizing the financial burden that funerals lay on family members, people prefer to pay their burial costs during their lifetime by buying burial insurance.

Tips for Agents to Generate Free Health Insurance Leads

Tue, 30 Jul 2013 07:29:29 -0500

Generating health insurance leads for agents - If you are an agent, you can easily generate health insurance leads if you remain consistently connected to people. An essential feature of developing a long list of quality leads is asking for a referral and expanding your social network. You can achieve this without spending your hard earned money.