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Promo Excitement



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Last Build Date: Thu, 14 Dec 2017 22:08:46 +0000

 



Marriott Hotels Offers Travel Guide Ad Insert

Fri, 03 Nov 2017 07:08:57 +0000

I’ve been pretty heavy on writing about search engine marketing recently so I thought I’d switch it up a bit and do a small feature on a print advertising method used by Marriott Hotels that I found to be unique. The ad is actually highlighting Residence Inn’s Chicago hotel which is part of the Marriott Hotel chain. If it’s […]

The post Marriott Hotels Offers Travel Guide Ad Insert appeared first on Promo Excitement.




Message in a Wine Bottle: Interview with Rosenblum Cellars

Sat, 14 Oct 2017 06:52:14 +0000

One of the fun aspects of writing for this blog is the chance to step outside of my marketing world and learn more about how other industries market to their unique target markets. If it weren’t for the chance encounter earlier in the year with a RosenblumVintners Cuvée bottle of wine I would have missed a […]

The post Message in a Wine Bottle: Interview with Rosenblum Cellars appeared first on Promo Excitement.




Wine Bottle Marketing Continues to Evolve

Wed, 20 Sep 2017 06:47:41 +0000

Oddly enough, one of my more popular posts was about…a wine bottle. Earlier in the year I posted about a “peel-off” label that caught my attention. Rosenblum Cellars implemented the label into their bottle design. For a better description, check out my original post. My wife and I thought this was a great idea as we’re always wishing we’d […]

The post Wine Bottle Marketing Continues to Evolve appeared first on Promo Excitement.




Your Voice As An Extension Of Your Brand

Wed, 13 Sep 2017 06:32:14 +0000

I had an interesting situation today that made me think about phone conversations being an extension of your company and even your brand. I could be over-thinking this, but I was completely turned off by a company based on the attitude of the person with which I was speaking. I wrote recently about doing my best to […]

The post Your Voice As An Extension Of Your Brand appeared first on Promo Excitement.




FedEx Jumps on Social Media for Branding

Thu, 07 Sep 2017 06:27:27 +0000

I caught an article announcing the news that FedEx has rolled out a new ad campaign. Ad campaigns can be so varied these days so I was curious to dig in and learn more. It turns out that the branding campaign by the shipping company contains a fair amount of social media with videos and employee […]

The post FedEx Jumps on Social Media for Branding appeared first on Promo Excitement.




My Experience With The Estes Park Brand

Sat, 02 Sep 2017 06:22:49 +0000

I’m taking a little different approach to this BrandingWire project. Martin Jelsema (a member of our team), with his close ties to the town – has put together a comprehensive brief on Estes Park, Colorado outlining their brand and what they want to accomplish.  I’m stepping into the role of consumer and am going to try to […]

The post My Experience With The Estes Park Brand appeared first on Promo Excitement.




What A Way To Buy Wine!

Sun, 27 Aug 2017 06:12:41 +0000

My wife and I truly enjoy a nice bottle of wine. We enjoy discovering a new variety and finding that perfect bottle. But, one aspect of wine buying that always has frustrated me is the liquor store experience. How many times have you been charged with picking up a bottle of wine as a house […]

The post What A Way To Buy Wine! appeared first on Promo Excitement.




Time To Wake Up and Smell The Coffee

Wed, 16 Aug 2017 05:57:20 +0000

Welcome to the BrandingWire. For our case study we’re focusing on a fictitious company and situation. The Case Study: The coffee industry is large, competitive and full of unique tastes and styles. With that premise put in place, imagine a small coffee company in mid-America. Operating for 8 years, they have a few retail stores, no […]

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Interesting Stats on Lead Generation Data

Mon, 07 Aug 2017 05:38:13 +0000

I’m a big believer in online marketing being used for lead generation in BtoB environments. If you’re not using e-commerce on your website, any online marketing efforts should focus on gathering information from those visitors. That can be done via click path trending, keyword analysis, lead generation, etc. An article from BtoB magazine on lead generation got […]

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A Great (and tasty) Marketing Example

Wed, 02 Aug 2017 05:26:57 +0000

My wife and I vow that one of these years we’re going to start keeping information about wines we enjoy. Maybe its the time involved or the tough peeling of labels from bottles, but we never seem to start cataloging our favorite bottles. That’s why this little piece of marketing caught my eye. I’ve yet […]

The post A Great (and tasty) Marketing Example appeared first on Promo Excitement.