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Where Interactive Advertising Begins



Last Build Date: Fri, 16 Feb 2018 22:26:33 +0000

 



Chartboost’s Creative Studio; Glever AI-Powered Apps; PostUp Ranked #1; Autumn Berrang Rauxa’s SVP Account Services

Fri, 16 Feb 2018 22:26:31 +0000

New creative service addresses $7.57B app install ad market by using machine learning and unique insights from history working with highly interactive gamer ads. App marketers’ conversion rates increase by 60%. Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Chartboost Creative Studio collaborates directly with clients to develop mobile […]

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Coalition for Better Ads Opens Publisher Enrollment to Drive Further Adoption of its Standards

Thu, 15 Feb 2018 17:29:02 +0000

The Coalition for Better Ads announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register. The Program represents a significant advancement in the Coalition’s efforts to improve the online ad experience for consumers and promote […]

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How To Get More From Programmatic Advertising & Conquer Its Challenges

Wed, 14 Feb 2018 13:02:38 +0000

It’s not easy being the king of the internet. Last year, Google lost millions when advertisers saw their ads displayed alongside extremist and hateful content on YouTube. Verizon, for example, jumped ship after its ads appeared with videos from Wagdi Ghoneim, a preacher banned from the United States and United Kingdom for inciting violence and hatred. That said, programmatic […]

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32% of Marketers Believe Cookies are Dead in a Year – A “Power of the People” Report by Viant

Tue, 13 Feb 2018 13:52:13 +0000

Viant’s Power of the People report explores how people-based marketing is driving change across the U.S. advertising industry. It is based on a survey of over 250 brand-side digital marketers. The survey and report examines: the challenges concerning cookies for digital advertising; the top reasons marketers invest in digital marketing; what’s limiting the success of their digital marketing; and […]

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Mobile Phones Can Revolutionize the Way We Think About Consumers

Mon, 12 Feb 2018 15:22:44 +0000

Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys – but, at a time when over 20 percent of US households do not have cable, fewer […]

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Latest Agenda-PROGRAMMATIC I/O San Francisco–April 10-11, 2018

Fri, 09 Feb 2018 19:04:07 +0000

PROGRAMMATIC I/O San Francisco, April 10-11, 2018 at the San Francisco Marriott Marquis has released the latest agenda. To register, click here. DAY 1 — TUESDAY, APRIL 10 PROGRAMMATIC ESSENTIALS BUY-SIDE WORKSHOPS 9:00 AM – How To Personalize Social Ads With Dynamic Creative (DCO) 9:30 AM – Special Presentation From Oath 10:00 AM – What Does A Good DMP Look Like? 10:55 […]

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AgilOne’s Customer Data Platform Summit 

Fri, 09 Feb 2018 18:50:25 +0000

It’s time for AgilOne’s second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations, and interactive panels from some […]

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Leah Perlmutter, Director of Research at Open Mind Strategy; Mundo Inc. Exclusive Performance Ad Provider to VIAGP; BEN Hires Maria Teresa Hernandez as VP, Client Development

Fri, 09 Feb 2018 18:25:07 +0000

Leah Perlmutter (pictured left) has been promoted to the position of director of research and strategy (formerly senior researcher & strategist) at Open Mind Strategy(OMS), announced Lianna Willoughby, managing director.   “Leah is a major asset to Open Mind Strategy. She is expert at connecting with consumers and earning the trust needed to unlock their opinions, […]

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What’s Next for Performance Partnerships in 2018?

Thu, 08 Feb 2018 13:56:03 +0000

  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many […]

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Nielsen’s Branded Integration Intel Captures, Measures and Evaluates Brand Exposures

Wed, 07 Feb 2018 11:51:06 +0000

Standardized metrics for branded integrations will help media owners, marketers and brands capitalize on additional advertising opportunities Nielsen’s Branded Integration Intel seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand and advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked […]

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