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Adotas



Where Interactive Advertising Begins



Last Build Date: Wed, 15 Nov 2017 13:51:08 +0000

 



Proactive Content Discovery: First Dibs!

Tue, 14 Nov 2017 13:37:27 +0000

Mobile Posse and Phoenix Marketing International issued research on which mobile users are most interested in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatic opening of relevant content when a phone is unlocked, making it the first screen a user sees. Research Overview: A study of 900 mobile phone users –– conducted by Phoenix […]

The post Proactive Content Discovery: First Dibs! appeared first on Adotas.




Dumb Smart Phones

Mon, 13 Nov 2017 13:37:17 +0000

When Apple first announced that a virtual personal assistant called Siri was going to live in every single one of their phones, it felt like the future was almost here. At long last, smart phones would actually become smart: Instead of having to physically unlock our phones and tap out emails on uncomfortably tiny keyboards, […]

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The REAL State of Ads.txt Adoption

Fri, 10 Nov 2017 18:48:28 +0000

The REAL State of Ads.txt Adoption   Ads.txt Adoption Rate by Adform Business Intelligence (October 2017)

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IAB’s HOW TO CREATE AND POST AN ADS.TXT FILE

Fri, 10 Nov 2017 18:27:00 +0000

HOW TO CREATE AND POST AN ADS.TXT FILE From the IAB Tech site–here is all the info you need to learn how to post an ads.txt file. Definition: Publisher IDs What are publisher IDs? Sometimes called the seller network id or the account id, these are the IDs associated with a Publisher’s account on an […]

The post IAB’s HOW TO CREATE AND POST AN ADS.TXT FILE appeared first on Adotas.




Ins and Outs of Adopting ads.txt–what’s being reported

Fri, 10 Nov 2017 18:15:32 +0000

In Martech Today there’s a pretty good overview of the different experiences a company can have when it comes to instituting ads/txt: A paragraph from that article follows… Getting on board “The hardest part for a publisher is ensuring that it has a complete list of the unique IDs its sellers and resellers use to […]

The post Ins and Outs of Adopting ads.txt–what’s being reported appeared first on Adotas.




IAB’s Ads.txt Basics

Fri, 10 Nov 2017 14:57:54 +0000

WHAT IS ADS.TXT? The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and the idea is to give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers […]

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UnsubCentral Integrates with Marketo to Automate Email List Management

Fri, 10 Nov 2017 14:36:06 +0000

UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for them to manually transfer data […]

The post UnsubCentral Integrates with Marketo to Automate Email List Management appeared first on Adotas.




Sizmek Partners with DoubleVerify, comScore and Integral Ad Science

Thu, 09 Nov 2017 14:51:15 +0000

Sizmek Inc., an independent buy-side advertising platform delivering impressions that inspire, announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement. Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way of trafficking, as opposed to […]

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The Intersection of Content, Community and Commerce

Wed, 08 Nov 2017 14:54:05 +0000

Eder Holguin (pictured left) is the CEO of OneQube.com and co-founder of LiveVote.com. Eder talks about the intersection of content, community and commerce.  As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many new platforms emerging, the […]

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Using Advanced Modeling to Segment, Build and Target Media Audiences

Wed, 08 Nov 2017 14:33:17 +0000

Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below), to learn more:  Q: What do […]

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