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Where Interactive Advertising Begins



Last Build Date: Fri, 15 Dec 2017 11:44:42 +0000

 



AdTrader Launches Potential Class Action Suit Against Google for Failing to Repay Money Collected for Fraudulent or Invalid Traffic

Thu, 14 Dec 2017 17:34:15 +0000

AdTrader, an online ad agency, has accused Google of failing to repay monies collected for invalid traffic, either made invalid through fraud or mistakes. In a legal brief filed in a US district court in San Jose, CA, this week, AdTrader asserts that Google failed to refund almost $500,000 paid to place ads on websites that drove […]

The post AdTrader Launches Potential Class Action Suit Against Google for Failing to Repay Money Collected for Fraudulent or Invalid Traffic appeared first on Adotas.




Affluent Americans’ Holiday Wish List

Thu, 14 Dec 2017 17:13:25 +0000

Hitwise, a global marketing intelligence company,  created an audience of Americans with household incomes of $250,000 or more, putting them in the 2% of American earners, according to the Wall Street Journal. Hitwise then looked at their online shopping searches conducted between November 19 through December 9, 2017 and compared them to those of the average […]

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What Is Video Ad Fraud…And Why Does It Matter?

Wed, 13 Dec 2017 18:20:16 +0000

There’s been a lot of talk about video ad fraud since this Buzzfeed story back in October, but there seems to still be a lot of confusion about what actually constitutes video ad fraud and why it really matters in the grand scheme of things. So what if some other company gets ripped off by […]

The post What Is Video Ad Fraud…And Why Does It Matter? appeared first on Adotas.




Amazon Advertising Biz: Will It Overtake Facebook or Google?

Tue, 12 Dec 2017 14:22:35 +0000

Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi, about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google. Q: Why are advertisers now starting to pay attention (ad budgets, dedicated resources, etc.) to Amazon? A: When Amazon has its eyes set […]

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Media Rating Council Issues Landmark Digital Audience-Based Measurement Standards

Mon, 11 Dec 2017 12:39:37 +0000

The Media Rating Council (MRC) has released new standards for digital audience-based measurement. The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data. Its release sets […]

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4 Goals for Mobile App Performance Marketers in 2018

Mon, 11 Dec 2017 12:27:31 +0000

According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways to eliminate it. At the same […]

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The Moneytizer, a Programmatic Advertising Platform for Small and Midsized Companies, Launches in US

Thu, 07 Dec 2017 14:29:33 +0000

The Moneytizer, a French advertising platform dedicated to optimizing the ad revenues of small- and medium-sized websites, has announced its launch in the US market. The platform currently counts more than 1,000 small- and medium-sized websites across the US as users of its technology; worldwide users of the technology number close to 8,000. Recognizing the […]

The post The Moneytizer, a Programmatic Advertising Platform for Small and Midsized Companies, Launches in US appeared first on Adotas.




Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands

Thu, 07 Dec 2017 14:15:22 +0000

The Tapad Device Graph™ Complements Freckle’s IoT Capabilities to Extend Scale and Precision of Audience Data Tapad, the leader in cross-device marketing technology and Freckle IoT, the global leader in multi-touch, offline attribution, today announced they are partnering to provide brands with a holistic and insightful view of their customers, in predefined locations in all global […]

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Marketers Receive C- Grade For Marketing Intelligence Prowess: Independent study

Wed, 06 Dec 2017 18:46:29 +0000

Only 26 Percent of Marketing Firms Have Appointed Senior Data Execs, Most Rely on Backwards-looking Tools, and Firms are Struggling to Collaborate on Data Marketers were awarded an average grade of C-minus for marketing intelligence capabilities, according to a newly commissioned study conducted by Forrester Consulting on behalf of Velocidi. The findings were based on […]

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