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Where Interactive Advertising Begins

Last Build Date: Tue, 23 May 2017 12:00:42 +0000


Accurate Multiple-Vendor Programmatic Reporting: Fantasy or Reality?

Tue, 23 May 2017 12:00:42 +0000

The biggest challenge to true programmatic reporting has been normalizing data from multiple vendors, because there is tremendous disparity from vendor to vendor in what they support and what dimensions they provide. In trying to get all the data aggregated in one place, you’re not even talking the same language sometimes. Beyond the initial column [...]