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Where Interactive Advertising Begins

Last Build Date: Fri, 22 Sep 2017 20:44:02 +0000


Nielsen & Clypd Collaborate on Audience-Based Buying

Fri, 22 Sep 2017 20:44:02 +0000

The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s Advanced Targeting Proposal, Forecasting and Yield Optimization Platform. Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, [...]