Subscribe: Adotas
http://www.adotas.com/feed/rss2/
Preview: Adotas

Adotas



Where Interactive Advertising Begins



Last Build Date: Fri, 22 Sep 2017 20:44:02 +0000

 



Nielsen & Clypd Collaborate on Audience-Based Buying

Fri, 22 Sep 2017 20:44:02 +0000

The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s Advanced Targeting Proposal, Forecasting and Yield Optimization Platform. Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, [...]