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Published: Wed, 25 Apr 2018 21:33:30 -0500


What Are You Creating Next To Grow Your Business?

Tue, 10 Apr 2018 15:09:51 -0500

In order to grow your business, you need to create. This article goes through a few ideas of what to create.

Top Two Formulas for Creating a Small Business Strategy

Thu, 05 Apr 2018 08:37:10 -0500

If you think that a business strategy is not important because you only have a small venture, then you need some serious rethinking to do. Creating a strategy is a crucial task of a business owner. Even if you only have a garage-type operation or an Internet-based home enterprise, the strategic direction that you will set for your business will determine your failure or success.

Success at What You Do Depends on What You Do

Wed, 28 Mar 2018 14:06:39 -0500

Thinking about going into business for yourself? It starts with a plan and it ends with you never giving up.

Three Ultimate Keys for a Successful Business

Mon, 26 Mar 2018 11:11:32 -0500

Every business that starts, doesn't become a succcessful brand. Main reason of their failure is depending on money to raise the business. This article illustrates three keys, which if applied wisely can help to develop a successful brand.

What Makes Your App Number 1 in the App Stores

Wed, 07 Mar 2018 07:28:19 -0600

This article tries elaborating the promising ways to make an app number one in the app stores. Besides, there have to be some propelling customer engagement strategies that will drive it to the top of the charts of trending applications.

7 Neighborhood Business Posting Destinations You Should Assert Now

Tue, 27 Feb 2018 13:34:40 -0600

Discovering time to refresh or make your online business postings can some of the time be a test. In any case, once you assert your posting, you can control which data and pictures have appeared on these destinations about your business, which is absolutely justified regardless of the exertion. As a rule, you may as of now have a posting, so it's simply a question of guaranteeing the page for your business.

How To Double Your Income in 2018

Mon, 26 Feb 2018 09:37:54 -0600

I am about to share with you an indisputable action plan that will dramatically increase your income if you have the courage to make it happen. But first, The question must be asked, "Why is it that some people make $5000.00 a day and other people only make $250.00 a day. (or less)

Construction Management: Planning And Scheduling

Fri, 09 Feb 2018 07:02:53 -0600

Planning is a general term that refers to a roadmap, a clear path that should be followed in order to complete a project successfully. In construction management, planning is about breaking down a project into definable, identifiable, and measurable activities. The next step is to establish the logical interdependencies among these activities.

The Importance of Pricing Analysis

Tue, 06 Feb 2018 10:19:50 -0600

A quantitative description of the financial impact a strong understanding of pricing can have in business. If you don't know your numbers you don't know your business.

Can Technology Empower Autocracy?

Fri, 02 Feb 2018 08:47:37 -0600

Automation can amplify an operation. If your business is run well- automation will provide an efficient support system. If your approach is autocratic- it will cripple it down.

New Venture Thinking

Wed, 24 Jan 2018 14:01:08 -0600

Before diving into a new project, take the time to think about its feasibility, costs, marketability, acceptability, applicability, and definition of success. Monitoring these aspects of your new venture can lead to greater success.

How Can A Viral Promo Video of Your App Benefit Your Business?

Tue, 16 Jan 2018 07:32:30 -0600

This article is going to pinpoint how your business can avail benefits of making a viral promo video of the mobile application that you are devising. Today, the mobile app industry is becoming so competing that launching a new application and gaining attention of the users towards it is becoming really troublesome.

Catering Equipment: Year End Is a Great Time for Bargains

Thu, 04 Jan 2018 08:17:27 -0600

When companies are approaching the year end they want to sell a lot of their old stock. In the new year, although the products are not really old, they would be considered to be a year older, technically. For this reason, many companies will mark down their prices in order to get rid of the older stock.

Your New Project - No Limits

Sun, 31 Dec 2017 15:04:40 -0600

Before embarking on a new project, hold a three-step "No Limits" mind exercise by creating an environment conducive to creative thinking. Turn off the phones, don't allow interruptions. Just you and those working on the project.

A One Page Action Plan for the New Year

Wed, 27 Dec 2017 14:55:08 -0600

A New Year is rapidly approaching and many of us are inclined to turn our thoughts to fresh starts and setting goals. At this time of year, we are encouraged to make resolutions that we hope will inspire us to get focused, quit bad habits, distance ourselves from negative people and develop a structure that will become a launching pad for a positive and prosperous New Year. An Action Plan can be an especially useful tool to guide and encourage the process.

Compelling Features To Include in A Beauty Salon App To Garner The Most Benefits

Thu, 21 Dec 2017 07:12:04 -0600

This article describes the must-have features for a beauty salon app, which is becoming a prevalent option today for youngsters and fashionistas to get beauty treatment on demand. Needless to say, people are always being too much aware of their outer look, hairstyle and overall appearance.

Building and Understanding Trust

Tue, 12 Dec 2017 09:24:29 -0600

Do you understand whether or not your actions are building trust? Most people don't realize that your ability to build trust is constantly affected by seemingly harmless activities.

How to Create a Business Blueprint

Mon, 11 Dec 2017 09:19:25 -0600

A business blueprint provides vision, structure and general form. It's a useful framework, providing structure, direction and purpose, while leaving plenty of room to shift and create over time. Here are some key components of a business blueprint that can serve as the foundation for your developing business.

4Ps: Key to Unlocking the China Market

Mon, 04 Dec 2017 14:18:29 -0600

China is a huge market with great potential but can also be very complex and expensive. From my experience, when people ask me how to be successful in China, I mention 4Ps - Planning, People, Patience, Profits.

Creating Useful Logic Models

Wed, 22 Nov 2017 15:48:57 -0600

Most human services non-profits have at least heard of a logic model, and most likely have created one for a grant application. A logic model is a visual way to explain your theory of change. United Way of America popularized the logic model process in 1996.

Fatal Flaws in Your Business Plan

Wed, 15 Nov 2017 15:27:24 -0600

A business plan is the blueprint that guides aspiring entrepreneurs as they build their new business ventures. Business plan writing is about getting the details right as you keep in mind the big picture. When evaluating a business concept, unrealistic expectations or flawed thinking could creep in and undermine the planning. Excitement about the idea might distort one's ability to see potential obstacles. What follows are scenarios that entrepreneurs-in-the-making should beware.

The Best Investment Banking in Indonesia

Wed, 15 Nov 2017 11:29:36 -0600

Investment banking is a particular division of banking associated with the making of capital for governments, other enterprises, and entities. banks support in complex financial transactions. Many extensive investments are subsidiaries of larger banking institutions, and the rest have turned into household names, such as Morgan Stanley (It was titled the Best Investment Bank in Asia for 2008 by Asiamoney magazine), Goldman Sachs, JPMorgan Chase, and Deutsche Bank.

Developing A Business Startup Success Strategies That Work

Mon, 30 Oct 2017 08:13:30 -0500

It can be easy to lose sight of the very reasons why you wanted to open your business startup. You can get wrapped up in the day-to-day operations, leaving little time to focus on what makes your business startup standout in the market. Having a strategy in place that allows you to keep you motivated can ensure your business stays on a path of success.

Is Your Business Ready for CRM?

Thu, 26 Oct 2017 15:13:41 -0500

So, if we're being completely honest, I used to be queen of notebooks and post-its. I wrote EVERYTHING down, I never missed a beat.

Plans For Your Business Venture

Wed, 25 Oct 2017 15:21:20 -0500

Whatever the health and condition of your business venture, it will benefit from planning. Business planning of all types provides a roadmap that guides the leadership team to successfully achieve business goals. The process of business planning gives company leaders opportunities to see the big picture and remove "magical thinking" from the process. Business planning first reveals if the proposed goals are potentially viable and second, requires that we devise strategies that will make them a reality.

Using Research to Turn Your Business Idea Into Reality

Mon, 16 Oct 2017 11:12:16 -0500

All businesses start with a great idea, and we all have problems that need solving with a specific concept or product. However, it can sometimes feel quite daunting when you're trying to turn your vision into something lucrative especially when the road to establishing a successful business seems like a challenge. Fortunately, turning your business idea into reality isn't as difficult as you may think - you just need to follow a few simple steps to get the wheels in motion and start your journey as a business owner!

12 Benefits of Quality Control

Mon, 09 Oct 2017 14:40:17 -0500

Keeping quality in check is a must for any business. Besides, quality control offers a lot of benefits, such as quality consciousness, consumer satisfaction, cost reduction and resource utilization, just to name a few. Let's know shed more light on these benefits.

The Future of Worksite Wellness: More of the Same or a Turn to Promotion of Enlightenment Values?

Sun, 08 Oct 2017 20:55:43 -0500

Introduction - Worksite wellness began in fits and starts in the late 70's and gained modest momentum in the early 80's. It was initiated by the discovery and promotion of a concept (high level wellness) that had been introduced decades earlier by a single visionary, Halbert L. Dunn, M.D.

4 Prominent Ways Social Media Can Intensify An App's Users Engagement

Fri, 06 Oct 2017 07:10:25 -0500

This article attempts to interpret the key social media mechanisms that can enhance user engagement in mobile apps exceptionally. With people nowadays largely intertwined with mobile devices, businesses seek to build mobile applications for driving customers to their services or products.

How To Write A One-Page Business Plan

Fri, 29 Sep 2017 10:58:10 -0500

If you own a new business or are just starting one, you would have probably been told that you need a business plan. While this is essential, most business plan templates call for a multipage document that is time-consuming to put together. Time that you could spend actually working on your business. And more often than not, the end result is a collection of theoretical details that most business owners hardly look at again. So here are seven steps toward creating a one-page business plan that only requires you to spend time on the really important aspects of your business.

Tips To Creating Your Own Marketing Strategy

Tue, 26 Sep 2017 09:07:50 -0500

Developing and creating marketing strategy is an essential for any types and forms of business. If you do not have one, it is a must that you create one, your efforts, time and money are likely to be inefficient and useless.

Abc's and the Psychology of Operations Improvement

Wed, 20 Sep 2017 11:38:41 -0500

The "Antecedent, Behaviour, Consequence" (ABC) model is a well used psychological approach for understanding what drives human behaviour good or bad, desired or undesired. In a panel discussion about building trust, commitment and results in operations a few weeks back Andy Greig (former President of Bechtel's Mining and Metals Business Unit) said that 80% of human behaviour is driven by consequences (despite most engineers believing "Antecedents" instructions, process and procedures to be the biggest driver). "Think about it, it doesn't matter how many times you tell your child not to touch the stove (antecedent)...

5 Compelling Benefits That ERP Solutions Bestow on Manufacturing Firms

Thu, 07 Sep 2017 07:16:38 -0500

This article figures out the most profound benefits that the big and small manufacturing firms enjoy by integrating an ERP solution in their business process. ERP systems came to light in recent years as a basic entrepreneurial technology to help out businesses in all industry verticals in their resources planning and management.

Getting Over the Fear of Failure

Fri, 25 Aug 2017 08:22:14 -0500

There are far too many people who are afraid they will fall short. In some cases, we avoid posting for a job because it will place us in the line of fire. I know of many situations where people stick with a profession they do not like mostly because they fear falling short of expectations. As a business owner, friends and colleagues tell me they want to someday start their own business, but they find it hard to leave the comfort of a steady paycheck.

Fat and Slow Verses Slim and Agile Business Structure - Who Will Win? You Will Be Surprised

Mon, 21 Aug 2017 13:57:00 -0500

For years companies are trying to create the right balance between a fat and agile organization. During the 1970's, companies multiplied their own infrastructure whenever they expanded into the international markets, yet left the strategy decision making to the headquarters' management only. This organizational structure made the company a fat one and not that agile. Today a company's structure is built on local management teams that are subordinate to a regional management, which in turns is managed by the headquarters. This structure simplifies the decision making process and lessen the bureaucracy, all the while providing the headquarters at the mother country with full control.

Why Learning Economics Is Essential

Sat, 05 Aug 2017 10:16:50 -0500

When making decisions we don't look at leading economic indicators. But, perceptions about the economic outlook can influence certain decisions. Considering opportunity cost can help us make better decisions. If we act on instinct, we may choose the easiest course of action, but the best decision in the short term may not be best in long term.

The Business Model Is Your Profit Engine

Sat, 05 Aug 2017 09:54:44 -0500

Hatching an idea for a business involves much more than inspiration. Your entrepreneurial idea must also include a strategy for making the idea profitable. That strategy is known as the business model. The function of a business is to provide products and/or services that help clients solve their business or consumer needs. In addition, your business must work for you and generate a reliable and, ideally, abundant revenue stream from which you derive your annual income.

Is Cultural Intelligence and Millennial Engagement Part of Your Leadership Arsenal?

Mon, 31 Jul 2017 08:47:04 -0500

What can organizational leaders do to grow their leadership team, gain global influence, and maximize millennial contribution? Read more to find out how these two strategies can contribute to organizational success.

The Complete Guide To Successful Goal Setting

Sun, 30 Jul 2017 10:20:27 -0500

What is the point of setting goals? It's not even that you are more likely to achieve what you want to achieve, though that's certainly true. Here are the two biggest benefits of goal setting: 1. Goal setting gives you with focus. You'll zoom in on the actions you need to take to achieve whatever you desire for your business.

10 Key Characteristics For Companies Developing Their Operation Realignment Strategy

Wed, 26 Jul 2017 10:16:54 -0500

Are you or your leadership considering realign operations to improve efficiency or manage a tight budget? Consider developing a strategic plan with key individuals throughout the organization. Pull the trigger before you're forced to do it.

Work the Plan - Always

Thu, 20 Jul 2017 08:05:28 -0500

Working the plan each day does not guarantee success. However, failing to have a plan in place that is constantly executed will certainly lead to failure. Hard-working and diligent people might fall short here and there, but in the long run, they will undoubtedly experience success...

Succession Planning for Long-Term Success

Sun, 16 Jul 2017 08:35:07 -0500

One of the hardest things for people to think about is what will happen when they "move on down the road". Moving down said road can entail everything from retirement to passing away, and this especially gets to be a hard topic when it comes to the notion of succession planning.

Why a Competitive Advantage Means Nothing

Tue, 11 Jul 2017 15:35:24 -0500

For decades, businesses have pontificated about their competitive advantages. However, if you observe, the same competitive edge that helped you gain market share can become a weakness. Thus resulting in lost market share or worse obsolescence. This article talks about how focusing on competitive advantages may not be in the best interest of your company. It is better to focus on transient trends and build a nimble organization that can exploit new opportunities while seeking the next one.

Why a Business Plan Is Needed

Mon, 10 Jul 2017 14:44:43 -0500

Before actually starting you need to write a business plan, it is very important to do adequate research about the entire business process. Only after a great deal of information is obtained should one work on the actual finished business plan.

Business Plan - A Key That Decides The Future Of Your Business Startups

Thu, 29 Jun 2017 09:15:56 -0500

A business plan is a written document describing the nature of the business and the market strategies planned to achieve some goals. A strategic plan is like a road map towards the success where you have to drive safely as one wrong turn can ruin everything.

Succession Planning for Business Owners: How Do You Want to Exit Your Business?

Wed, 28 Jun 2017 15:28:28 -0500

If business owners don't plan their exit they can end up like the queen bee with no say in how they exit their business and what happens to the business afterwards. Unlike the queen bee, however, they can choose how they leave the hive. In this article we review some of the choices and what's involved in making your decision.

How mCommerce Has Become the Key to Success for Modern Businesses

Tue, 27 Jun 2017 07:52:29 -0500

This article offers a detailed overview of the thriving aspects of enme tering into the world of mCommerce for businesses and latest technologies that would becopopular for the app-driven world. Mobile Commerce has become the frontier of the cutthroat business world these days. With people gradually getting more inclined towards their smartphones for doing every single simple and tedious task, businesses are making a paradigm shift.

Are You and Your Team Prepared for Grief?

Fri, 23 Jun 2017 10:12:02 -0500

The aftermath of tragic events that make news headlines for days or weeks impacts not only the individuals directly involved but also many others who were personally connected to the individuals or their families as well as many who knew or worked with the individuals involved in the event. Consider for a moment all of the people personally connected to each of those who lose their life or are injured during such a public event - spouse, girlfriend or boyfriend, children (adult or child), relatives (aunts, uncles, cousins, etc.), mother, father, and co-workers to name a few. Add to this all of the individuals across the nation who feel connected to the tragedies. The numbers of affected individuals are staggering!

Grow Your Retail Business With Implementation of Mobile Technology

Tue, 20 Jun 2017 08:05:39 -0500

This article details on the highly beneficial ways of implementing mobile technology for retail businesses. The global retail industry is progressing fast while undergoing a series of transformations. However, having a mobile app for the retail operations is still pointless for many etailers and store retailers.

Upgrade Your Customer Acquisition Strategy With CRM Software Systems

Tue, 20 Jun 2017 08:04:34 -0500

This article emphasises on the various beneficial aspects of Customer Relationship Management solutions in improving the customer acquisition strategy of business. The average cost of customer acquisition greatly differs on the basis of specific industry, the type of cost calculation and whether you are calculating final conversions or qualified prospects.

Unleash the Power of Technology to Improve Your Magento Store

Fri, 16 Jun 2017 07:32:52 -0500

This article emphasises on the advantageous aspects of latest technological innovations that can help fashion entrepreneurs to have a strong online presence. The global fashion industry encounters significant changes in every single minute. The upsurge of technology has driven a huge transformation in the fashion landscape.

Effective Business Development Strategies for a Successful Business

Tue, 13 Jun 2017 08:48:43 -0500

Who doesn't want to be the proud owner of a successful business? But it isn't an easy thing to be the owner of a successful business. It needs some years of hard work and patience.

Surefire Ways to Improve Retention Rates of Magento-Built Stores

Tue, 13 Jun 2017 07:06:10 -0500

This article aims at highlighting some of the result-driven ways to keep the customers of Magento-built stores loyal and happy. Magento has become the recommended choice for web developers while concerned to premier eCommerce development.

How to Find a Suitable Factory for Your Product Idea

Wed, 07 Jun 2017 13:09:38 -0500

When starting up a new business venture, there are plenty of things to consider that go beyond the mood boards, designs and colors of your particular product. One area that needs careful consideration is logistics and the ability to create the successful production process.

New to Business? Here Is What You Need to Know

Mon, 05 Jun 2017 15:15:01 -0500

A business strategy is a formal statement of business goals, which can assist to execute a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs to transfer their vision to potential investors. They may also be used by firms that are trying to entice the contemporary key employees, clients for new business, deal with suppliers or to understand lucidly how to run their companies better.

Business Success: Why Your Values and Beliefs Trump Everything Else

Thu, 01 Jun 2017 07:34:33 -0500

In an interview with the retired CEO of a company that he took from zero to ?1 billion in 20 years, I asked him for the secret to the success of the company. After suggesting it was just the right business and right business model at the right time, I pressed further. After all, this may be the case, but it's still possible to get it horribly wrong, so what helped him and his team get it so right. His answer: an unwavering focus on employee engagement from day 1.

What Is Customer Segmentation And Why Should You Care?

Thu, 25 May 2017 11:08:11 -0500

Business owners want to stand out from the competition, and in order to do so, they are at the whim of the consumer who either finds their product desirable & newsworthy or sends it on its way to be discontinued by not liking it. While this stands as the most basic idea of how businesses thrive or shut down, business owners know there is more information that has to be looked over, and herein comes the concept of customer segmentation.

The Lack of Integration Between Strategic Planning and Crisis Management

Thu, 18 May 2017 09:29:46 -0500

Planning in order to prevent crises requires a strategic approach and mind set. Managers, when developing corporate strategies, should be aware of potential events that may lead to crises. Still, there are indications of this relationship not being utilized and taken into account when developing and implementing strategies. Strategic management and crisis management evolve separately, despite their potential for synergistic integration.

How to Develop a Non-Profit

Wed, 17 May 2017 10:04:37 -0500

Starting a non-profit organization takes more than filing paperwork. The real work starts with strategic planning, includes stakeholder engagement and accountability, monitoring and evaluation, and effective management.

How to Evaluate the Performance of Your Company Based on Your Business Plan

Wed, 10 May 2017 08:57:53 -0500

A business plan is one of the most important documents that is needed for the betterment of the business.It includes all the need to know strategies, marketing techniques, sales techniques and financial forecasting methods that will be used to increase profits and revenue of the business. However, writing a business plan is no walk in the park. It takes a lot of time and concentration and is one of the biggest responsibilities that will be undertaken. For this crucial task there are dedicated people called business plan consultants.

Why Do They Succeed?

Mon, 08 May 2017 08:06:33 -0500

Why do they succeed? Factors that used to bring advantage and automatic success to companies, such as scale or product differentiation are becoming challenged under the pressure of an increasing pace of change, driven by technology disruption, globalization, regulatory shifts and the evolving nature of the work itself.

Strategies to Become a Better Decision Maker

Thu, 27 Apr 2017 08:58:30 -0500

Making decisions can be notoriously difficult when you're an entrepreneur or you're in a leadership position of a bigger company. Because you're invested in making the best possible decision for your business or for your employer, you must use a line of objective reasoning and eliminate any emotional or biased influences that might alter or compromise that decision.

Strategic Planning: A Product of Organizational Strategic Thinking

Wed, 19 Apr 2017 10:46:08 -0500

Strategic planning is an exciting process for imagining the future of a business. However, it is only successful if planners and executors, the organization as a whole in other words, is thinking strategically. Conventional thinking keeps organizations stuck in the past as leaders and their employees focus on short-term goals that have little relevance to stimulating new competitive approaches. Yet, the business marketplace is now in a constant state of transformation, largely due to technology and globalization. Organizations unable to meet the challenge of staying competitive in the new, and somewhat chaotic, order of things are not likely to succeed. Strategic thinkers imagine the future as an exciting opportunity to utilize creativity to generate innovation to enhance competitiveness. Developing a strategic thinking organization requires encouraging diverse people to freely communicate, think outside the box, and be willing to share new ideas without fear of criticism. A culture of strategic thinking is more likely to lead to successful strategic planning which eventually becomes a written strategic plan.

Why Do Cannibals Lead the Pack?

Tue, 18 Apr 2017 11:36:13 -0500

In business, a cannibal is a company that devours its own product or service. In other words, they make a product that is significantly better than existing products. Because of that, customers abandon the existing product for the new one. While this appears counterintuitive, it is a critical strategy that can ensure the future success of a corporation. This article explores what happens to those organizations that avoid this approach as well as the benefits of those who have successfully pursued this strategy.

Different Ways To Research Your Target Market

Sat, 08 Apr 2017 13:51:32 -0500

In this article, I am going to talk about different ways you can research your target market to find out what they need and what they want before even coming up with a product or service to offer them. 1. Forums The first place you can head down to is forums in your niche.

Is Your Company Struggling Financially? Warning Signs and Possible Solutions

Wed, 05 Apr 2017 13:50:07 -0500

Running and managing business finances is extremely tough at the best of times, even if business is booming and you happen to be doing extremely well. All businesses will see lulls and slumps in sales from time to time, and if you have been struggling, the first thing to remember is that you should not panic. It may look bleak, but there is always a solution and a way out, and there are many people out there who can help you.

2 Assets Which Lead to Either Differentiation or Risk of Extinction

Fri, 31 Mar 2017 07:15:44 -0500

There are always certain aspects of every business, when not integrated, put them at high risk of not surviving... and they are what keeps CEOs and Business Owners up at night. When a business has lower quality products, inefficient services, poor customer experiences, or a variety of other items, they are putting the business at risk. But now there are 2 items, in the current Internet Revolution, which have become so critical that they can take down a company even when they have high quality products and services. These two critical items are directly linked to your customers... TIME and TRUST... and if they are missing today you are at high risk of becoming extinct. I call them the "Twin T's". But if you have them, you can lead the competition and become much more differentiated in the eyes of your customer. As a leader in your business, take the challenge and honestly assess how you are delivering on TIME and TRUST to your customers. I believe this will be an eye-opening experience for you and help you see your company the way your customer sees it every day.

In Support of Business Planning

Fri, 31 Mar 2017 07:00:43 -0500

Some Entrepreneurs have been known to build a successful venture without writing down a single word. Their businesses are typically small and self-financed, maybe with some additional backing from friends and family. Nevertheless, numerous studies have shown that business planning produces tangible benefits. One study found that while many businesses can succeed without significant planning, ventures operated by leaders who plan grow 30% faster and are overall more profitable than those whose leaders decline to plan.

4 Rewarding Pre-Launch Strategies for Your iPhone App Launch

Thu, 30 Mar 2017 08:54:57 -0500

This article aims at detailing the various potential pre-launch marketing ways of marketing an iPhone app successfully. Proper synchronisation between the iOS app development process and marketing strategy is essential for ensuring its long-term sustainability.

Budgeting Tips for Startups to Save Big on App Development Costs

Wed, 29 Mar 2017 09:17:23 -0500

This article aims at detailing on some of the most effective budgeting tips for mobile startups that can help them to save more on app development costs. App development is an area of significant investment which, requires a long-driven process. On the contrary, mobile startup entrepreneurs always look for cost-effective ways to make the most of their money.

Word-Of-Mouth Is Awesome, But Not Always - 3 Reasons Why

Sun, 26 Mar 2017 09:16:53 -0500

There is no business on the planet that doesn't want more Word-of-Mouth... it is the most trusted, respected, and can be delivered at the lowest cost of sale for any product or service. The numbers are staggering... over 90% of the people believe the recommendations from someone they know. So why wouldn't you just want more of this highly coveted activity? When you have a "Word-of-Mouth Strategy" in place in your business (or any organization including non-profit) you are purposeful about creating word-of-mouth and you will derive some incredible benefits... well beyond your competition. But when word-of-mouth is left to "just happen" because of some random "good things" that occur in your business from time to time, this is where problems arise. When it isn't purposeful it is being left to chance... and we all know how well that works out in business. The OPPORTUNITY is to create positive word-of-mouth because you are delivering what the salmon want with both your processes and your customer experience... and they will tell other salmon about you. This works... and it also drives solid and consistent Word-of-Mouth!

We're Reaching a "Tipping Point" As Leaders - 5 Ways to Prepare and Thrive

Tue, 21 Mar 2017 07:01:45 -0500

Today we have hundreds and thousands of choices available to us, the customer, to purchase virtually any product or service... but is it adding more value? I believe we are reaching a "tipping point" of too many choices not adding to an increase in value for the customer. More choices of the same or similar products/services aren't increasing the value of these products or services. The number one factor of why we are nearing the tipping point is TIME. There is a delicate balance between having more choices/options and having less time. As Forrester said in their study a few years ago, TIME was the most valuable asset to the majority of people (well over 50%) and if more choices means eating into our most valuable asset, I believe the customer will reject investing the additional time to investigate these increased choices. They will lean in favor of having more time and not investing the time to review more choices. Here are 5 ways you, as a CEO/Leader, can prepare today for this oncoming "tipping point" that his happening all around us... and not just survive, but THRIVE and WIN.

Build A Winning Business Model

Thu, 09 Mar 2017 07:44:01 -0600

Whether your company is a start-up or several decades old, the business model is the hub around which all activities revolve. The business model is the blueprint that shows company leaders how to create value and build a money-making enterprise. It is the engine that drives revenue and generates profits. Creation of a profitable business model is a multi-disciplinary exercise that encompasses marketing, sales, strategy operations and finance.

Lead From the Front or Lead From Behind

Fri, 03 Feb 2017 10:11:33 -0600

Almost everyone has heard that you're supposed to lead from the front or by example. Recently we've heard the term leading from behind. What do these concepts actually mean and how do they relate to leadership? As an observer of leadership tendencies you see all kinds of methods or styles being embraced. I believe that this is not an either or decision but rather a transitional act from one form to the next as followers become ready.

The Future Through Visions

Tue, 17 Jan 2017 15:09:17 -0600

Realizing the full potential of your business requires knowing what and where your company needs to be. Can you describe in vivid detail what the future will look like when your business achieves its full potential? Do your people understand what success should look like?

Will Your Employees' "Christmas Cheer" Continue Throughout the New Year?

Tue, 27 Dec 2016 08:06:07 -0600

Here's the deal... everyone is happy and trying to be cheery, super friendly, and helpful during the "holiday season". This is awesome... but will it continue? We also found a very interesting fact from our research... customers hate the unpredictable and inconsistent. We coined the phrase, "Random Acts of Excellence and Chaos" to describe this phenomenon. What it essentially means is that customers like consistency more than they like "occasional exceptional." They don't want to wonder what experience they will be getting every time they interact with you or your employees.

Sustainable Cultural Tourism: A Strategic Tool For Revenue Generation in Local Communities

Sun, 25 Dec 2016 17:17:21 -0600

Societies around the globe have diverse cultures that give residents a sense of place and belonging. The colorful and splendid displays of cultural and artistic practices that are passed on from one generation to the other have been a unique cementing material that unites society members. Many residents take great pride in the traditional practices handed down to them by their proud forebears. The elders in communities, especially local regions, endeavor to honor their ancestors by ensuring that these important practices and iconic events are observed and commemorated.

Growth Begins Through Your Core, And So Does Decline

Wed, 21 Dec 2016 14:17:10 -0600

Disappointing earnings seasons usually indicate a sluggish economy, but does this mean you cannot grow in excess of the basic economics and in turn, exceed expectations? This article discusses the strategies and approaches leading companies through a growth cycle even in a sluggish economy. The key is mastery of your core business and how to achieve it.

Are You at Risk of Being "Uberized"?

Wed, 14 Dec 2016 07:23:07 -0600

If you're like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market... so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive... even to the point of trying to get political help in different cities to stay afloat. Disruption and Commoditization have impacted virtually every industry today. There probably isn't a single industry that hasn't been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Achieving long-term dominance doesn't happen by "being nicer to your customers" and thinking you have created differentiation... you haven't. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being "Uberized."

Social Media - Do You Have a Strategy?

Wed, 14 Dec 2016 07:22:00 -0600

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.

Quality STILL Wins Over Quantity

Tue, 29 Nov 2016 08:06:37 -0600

When it comes to Customers, focus on Quality, not Quantity... it still works... better than ever! Today, we live in the Internet/Digital Revolution where in a matter of seconds you can reach thousands upon thousands of people with a simple short tweet, image, hashtag, or comment. And if you want to take a little longer, you can blast out an e-mail to the same list of thousands. But just like the old saying goes, "Just because you CAN do it doesn't mean you SHOULD do it." This may be more relevant today than any other time in history! While the "Art and Science" of creating Word-of-Mouth has certainly changed, the power of it and the impact it can have on a business has increased more than anything we have seen. The question is whether or not your business is using it as LEVERAGE or a DETERRENT. Forget the big numbers people are offering you today... they won't help you achieve success. Instead, try a strategy that works in our new world... focus on the "small numbers" of the "ideal audience" and you can take advantage of the leverage available today in our Digital Marketing Revolution and Customer Economy.

Leadership - Do You Have It in You?

Wed, 23 Nov 2016 11:02:55 -0600

Business Leadership, my dear, is a perfect amalgamation of a bunch of features that are present in different proportions in every leader. And for that matter to expect 2 leaders to be same is also impractical.

Improve Your Business Skills With NLP

Wed, 23 Nov 2016 11:02:26 -0600

Though an uncommon take on business, companies, these days, are starting to offer NLP Courses and NLP Training to their employees. Few big companies such as British Gas, Bupa and Virgin have successfully implemented the concept of NLP in their businesses.

Six Reasons to Take NLP Training Courses

Wed, 23 Nov 2016 11:01:11 -0600

NLP helps look at things from a different perspective and hence helps increase our field of thought. NLP makes a person sensitive to other people's feelings and hence is extremely useful in places where team work is key.

Can Your Company Grow?

Thu, 17 Nov 2016 06:54:09 -0600

If the economic climate seems to be shifting in a way that would suggest now is the time to grow your operation, and you decide to bring down the checkered flag and announce growth plans for your company, can your company execute on that strategy? I ask not because your people don't desire to grow, but whether they have the necessary skills to make things happen. Is your talent development strategy been one that has regularly been building the competencies people need to perform their current jobs, and does it allow for rapid deployment for growth challenges?

Cracking The End Game Code for Business Owners: Handling Myths About Sales & Marketing and Structure

Thu, 03 Nov 2016 06:49:37 -0500

When you have business owners who spent a lot of time in their business working really hard, they don't necessarily want to stay running around any more. They want to automate and have systems and processes. Sure, they may have a C-Suite, but they don't necessarily focus exclusively on automation, systems and processes because that C-suite has their own responsibilities to complete within that business.

5 Reasons Why It Makes Good Sense To Hire A Healthcare Branding Agency

Mon, 31 Oct 2016 14:29:16 -0500

Hiring a healthcare branding agency is a step that any healthcare facility must take into consideration for the sake of its success. Running a healthcare facility of any size is essentially running a business. Unless you have a solid background as a business person, you are undoubtedly moving into uncharted waters.

The "Plunge" of Newspaper Advertising - It's a CUSTOMER Issue

Tue, 25 Oct 2016 08:09:09 -0500

I've talked about this issue in probably 700 of the 1000+ speeches I have given over the past 8 years... traditional media, predominantly newspapers, are in a free fall and it will only get worse. To prove this point, a recent article in WSJ (Wall Street Journal) shared some research by GroupM where they stated that "global spending on newspaper print is expected to decline 8.7% in 2016... the biggest drop since the recession of 2009 when it dropped 13.7%." These are big numbers when converted to dollars. And while this is significant, it isn't my point... their CUSTOMERS are the real issue. These traditional media organizations, newspapers being a major component, missed it... they missed the Internet Revolution and the Digital Economy. I want to answer the question, "WHY DIDN'T THEY SEE THIS COMING... THEIR CUSTOMERS WERE TELLING THEM WITH THEIR ACTIONS." They also missed that the CUSTOMER WAS IN TOTAL CONTROL of the purchasing decisions. With the switch from the Industrial Revolution to the Internet Revolution, customers had many more choices and could now vote (with their wallets) which one(s) they wanted to support.

Warning! Top 3 Problems With Project Schedule Templates

Thu, 20 Oct 2016 13:39:36 -0500

Project management using project schedule templates seems the right way to go but there are issues with taking this short cut. Schedule templates may cause more problems than actually solve the timeline for your project.

Business Tax - Strategies for Small Business Owners

Fri, 07 Oct 2016 07:56:58 -0500

Invited to speak at a local school on tax planning, strategies, and decreasing tax liability without cheating on the tax code, I decided there was probably a need for applying some tax strategies for small businesses on the internet. And who knows, perhaps the deal is grabbing some qualified paying clients from the information? As a Tax Consultant - I can see the benefit of offering up simple strategies for small business owners.

Not So Fast - The Cart Doesn't Go in Front of the Horse

Thu, 06 Oct 2016 10:39:52 -0500

When organizations decide to improve their customer experience, they are usually losing more customers, feeling the threat of competition (usually because they are in a commodity position), wanting to expand their customer base, move into new markets, or possibly some other reason. Unfortunately, their first instinct is to throw some TACTICS at the solution... trying to apply some short term fixes to solve some longer term issues. Most usually say, "What are we going to do to improve our customer experience starting tomorrow?" CAUTION: THIS DOESN'T WORK... at least not for very long!! Customers are on a JOURNEY... every customer. JOURNEY'S START WITH STRATEGY... To become a CUSTOMER OBSESSED Company, you have to start with a CUSTOMER JOURNEY STRATEGY... which ends up with lots of TACTICS.

How to Choose a Successor With The Proper Qualifications

Fri, 30 Sep 2016 11:12:54 -0500

You are going on a long departure from your company soon. How do you prepare your employees and your company for this change? Previously, we outlined three different steps:

Benefits of Maintaining High Voltage Equipment Proactively

Wed, 28 Sep 2016 08:34:04 -0500

A simple malfunction in the electrical equipments like switchgear, circuit breaker can bring terrible consequences, thus it is crucial to inspect the equipments regularly. High voltage maintenance service can help you in carrying out the inspection and provide detailed reports on it.

On What Parameter Do the Managers Need to Be Trained?

Tue, 27 Sep 2016 09:50:33 -0500

The pillars of the company, the Managers, must be trained into potential leaders who will share a common vision with their teams, guide them with idea and resources and manage the team like a pro. Managers should be coached to become the performance booster of their teams, appreciate and empower their subordinates to source out efficient results.

How to Delegate Tasks For a Long Departure?

Fri, 23 Sep 2016 13:36:40 -0500

A couple posts ago, we discussed planning for a long departure. Whether it be a small vacation or an unexpected leave, there are certain tasks that you must complete and others that will be passed down. In your absence, someone must take over your duties and ensure that the work continues to get done.

Milestones and Metrics

Fri, 16 Sep 2016 10:10:21 -0500

A plan is only a document on paper without an implementation plan, complete with a schedule, defined roles, and key responsibilities. How to Write a Business Plan: Milestones While the Milestones and Metrics chapter of your business plan may not be long, it's critical that you take the time to look forward and schedule the next critical steps for your business. Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.

An "Ounce Of Prevention Is Worth A Pound Of Cure" - Here Are The Numbers

Tue, 13 Sep 2016 07:51:42 -0500

Anyone ever hear this phrase... I heard it all the time from my dad. Whenever there was some maintenance to do on anything (car, house, bike, or anything else) he would always remind me that while it might cost you $100 today it was worth the investment so you didn't pay $1000 tomorrow to get something fixed. Take your CUSTOMERS for example... investing in them now (keeping them as a customer) is considerably less expensive than trying fix things that broke (trying to win them back). If you are the leader of any kind in a business you know this to be true. Yet all too often we ignore this age old saying and end up spending a ton of money and time to "CURE" the issue... winning our customers back... instead of spending the time and money up front to make them feel incredibly important. Why is this? When I do a "CUSTOMER AUDIT" for a business we try to identify in which category their customers fit and what percentage of their customers fit into these categories. Here are the four categories...

Overcome Limitations of Your CRM Platform and Realize Your Goals

Mon, 12 Sep 2016 09:19:40 -0500

In today' time, it's important for businesses to keep looking for ways and methods that can help them grow and expand. They need to invest in tools that are helpful and deliver an unfair edge.

5 Reasons WHY Companies Don't OBSESS Over Their CUSTOMERS

Thu, 08 Sep 2016 07:55:55 -0500

I talk to company leaders all the time about CUSTOMER OBSESSION and how it is the most critical ingredient to helping them become a REMARKABLE company. And while they all get excited and say it sounds awesome, few take action. I talk and write a lot about WHY it is imperative that companies make the change immediately from a PRODUCT/SERVICE CENTRIC company to a CUSTOMER OBSESSED organization. It's essentially about avoiding extinction in their industry and alternatively, rising to the top where they can be a leader instead of a casualty. If you haven't yet made the strategic decision to becoming Customer Obsessed, this might be helpful to you. I thought it would be helpful to share some of the reasons WHY company leaders tell me they want to stay where they are today and why they don't want to seek higher ground with the impending Tsunami headed their way. While there are more than these 5, I wanted to start with at least the TOP 5 I hear the most about why they don't OBSESS over their customers... and at the same time offer some quick thoughts on how to turn it into an OPPORTUNITY...

How to Prepare for a Long Departure?

Fri, 02 Sep 2016 07:18:58 -0500

This next series will focus on planning for a long departure. You are going on a vacation. It is your time off, a break from all the daily tasks at work.