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Published: Fri, 28 Apr 2017 01:28:18 -0500


Strategies to Become a Better Decision Maker

Thu, 27 Apr 2017 08:58:30 -0500

Making decisions can be notoriously difficult when you're an entrepreneur or you're in a leadership position of a bigger company. Because you're invested in making the best possible decision for your business or for your employer, you must use a line of objective reasoning and eliminate any emotional or biased influences that might alter or compromise that decision.

Strategic Planning: A Product of Organizational Strategic Thinking

Wed, 19 Apr 2017 10:46:08 -0500

Strategic planning is an exciting process for imagining the future of a business. However, it is only successful if planners and executors, the organization as a whole in other words, is thinking strategically. Conventional thinking keeps organizations stuck in the past as leaders and their employees focus on short-term goals that have little relevance to stimulating new competitive approaches. Yet, the business marketplace is now in a constant state of transformation, largely due to technology and globalization. Organizations unable to meet the challenge of staying competitive in the new, and somewhat chaotic, order of things are not likely to succeed. Strategic thinkers imagine the future as an exciting opportunity to utilize creativity to generate innovation to enhance competitiveness. Developing a strategic thinking organization requires encouraging diverse people to freely communicate, think outside the box, and be willing to share new ideas without fear of criticism. A culture of strategic thinking is more likely to lead to successful strategic planning which eventually becomes a written strategic plan.

Why Do Cannibals Lead the Pack?

Tue, 18 Apr 2017 11:36:13 -0500

In business, a cannibal is a company that devours its own product or service. In other words, they make a product that is significantly better than existing products. Because of that, customers abandon the existing product for the new one. While this appears counterintuitive, it is a critical strategy that can ensure the future success of a corporation. This article explores what happens to those organizations that avoid this approach as well as the benefits of those who have successfully pursued this strategy.

Top 3 Secrets to Unraveling the Challenges of Healthcare Interoperability

Fri, 14 Apr 2017 08:48:31 -0500

Interoperability remains one of the top challenges across the behavioral healthcare sector. What exactly does interoperability mean? It means having the ability to successfully transfer communication between your software and technology internally and externally with clarity. Streamlining the technology that runs your facility demonstrates that you have a sincere focus on improving the patient experience and the healthcare process that your facility provides.

Different Ways To Research Your Target Market

Sat, 08 Apr 2017 13:51:32 -0500

In this article, I am going to talk about different ways you can research your target market to find out what they need and what they want before even coming up with a product or service to offer them. 1. Forums The first place you can head down to is forums in your niche.

Is Your Company Struggling Financially? Warning Signs and Possible Solutions

Wed, 05 Apr 2017 13:50:07 -0500

Running and managing business finances is extremely tough at the best of times, even if business is booming and you happen to be doing extremely well. All businesses will see lulls and slumps in sales from time to time, and if you have been struggling, the first thing to remember is that you should not panic. It may look bleak, but there is always a solution and a way out, and there are many people out there who can help you.

2 Assets Which Lead to Either Differentiation or Risk of Extinction

Fri, 31 Mar 2017 07:15:44 -0500

There are always certain aspects of every business, when not integrated, put them at high risk of not surviving... and they are what keeps CEOs and Business Owners up at night. When a business has lower quality products, inefficient services, poor customer experiences, or a variety of other items, they are putting the business at risk. But now there are 2 items, in the current Internet Revolution, which have become so critical that they can take down a company even when they have high quality products and services. These two critical items are directly linked to your customers... TIME and TRUST... and if they are missing today you are at high risk of becoming extinct. I call them the "Twin T's". But if you have them, you can lead the competition and become much more differentiated in the eyes of your customer. As a leader in your business, take the challenge and honestly assess how you are delivering on TIME and TRUST to your customers. I believe this will be an eye-opening experience for you and help you see your company the way your customer sees it every day.

In Support of Business Planning

Fri, 31 Mar 2017 07:00:43 -0500

Some Entrepreneurs have been known to build a successful venture without writing down a single word. Their businesses are typically small and self-financed, maybe with some additional backing from friends and family. Nevertheless, numerous studies have shown that business planning produces tangible benefits. One study found that while many businesses can succeed without significant planning, ventures operated by leaders who plan grow 30% faster and are overall more profitable than those whose leaders decline to plan.

4 Rewarding Pre-Launch Strategies for Your iPhone App Launch

Thu, 30 Mar 2017 08:54:57 -0500

This article aims at detailing the various potential pre-launch marketing ways of marketing an iPhone app successfully. Proper synchronisation between the iOS app development process and marketing strategy is essential for ensuring its long-term sustainability.

Budgeting Tips for Startups to Save Big on App Development Costs

Wed, 29 Mar 2017 09:17:23 -0500

This article aims at detailing on some of the most effective budgeting tips for mobile startups that can help them to save more on app development costs. App development is an area of significant investment which, requires a long-driven process. On the contrary, mobile startup entrepreneurs always look for cost-effective ways to make the most of their money.

Word-Of-Mouth Is Awesome, But Not Always - 3 Reasons Why

Sun, 26 Mar 2017 09:16:53 -0500

There is no business on the planet that doesn't want more Word-of-Mouth... it is the most trusted, respected, and can be delivered at the lowest cost of sale for any product or service. The numbers are staggering... over 90% of the people believe the recommendations from someone they know. So why wouldn't you just want more of this highly coveted activity? When you have a "Word-of-Mouth Strategy" in place in your business (or any organization including non-profit) you are purposeful about creating word-of-mouth and you will derive some incredible benefits... well beyond your competition. But when word-of-mouth is left to "just happen" because of some random "good things" that occur in your business from time to time, this is where problems arise. When it isn't purposeful it is being left to chance... and we all know how well that works out in business. The OPPORTUNITY is to create positive word-of-mouth because you are delivering what the salmon want with both your processes and your customer experience... and they will tell other salmon about you. This works... and it also drives solid and consistent Word-of-Mouth!

We're Reaching a "Tipping Point" As Leaders - 5 Ways to Prepare and Thrive

Tue, 21 Mar 2017 07:01:45 -0500

Today we have hundreds and thousands of choices available to us, the customer, to purchase virtually any product or service... but is it adding more value? I believe we are reaching a "tipping point" of too many choices not adding to an increase in value for the customer. More choices of the same or similar products/services aren't increasing the value of these products or services. The number one factor of why we are nearing the tipping point is TIME. There is a delicate balance between having more choices/options and having less time. As Forrester said in their study a few years ago, TIME was the most valuable asset to the majority of people (well over 50%) and if more choices means eating into our most valuable asset, I believe the customer will reject investing the additional time to investigate these increased choices. They will lean in favor of having more time and not investing the time to review more choices. Here are 5 ways you, as a CEO/Leader, can prepare today for this oncoming "tipping point" that his happening all around us... and not just survive, but THRIVE and WIN.

Build A Winning Business Model

Thu, 09 Mar 2017 07:44:01 -0600

Whether your company is a start-up or several decades old, the business model is the hub around which all activities revolve. The business model is the blueprint that shows company leaders how to create value and build a money-making enterprise. It is the engine that drives revenue and generates profits. Creation of a profitable business model is a multi-disciplinary exercise that encompasses marketing, sales, strategy operations and finance.

Lead From the Front or Lead From Behind

Fri, 03 Feb 2017 10:11:33 -0600

Almost everyone has heard that you're supposed to lead from the front or by example. Recently we've heard the term leading from behind. What do these concepts actually mean and how do they relate to leadership? As an observer of leadership tendencies you see all kinds of methods or styles being embraced. I believe that this is not an either or decision but rather a transitional act from one form to the next as followers become ready.

The Future Through Visions

Tue, 17 Jan 2017 15:09:17 -0600

Realizing the full potential of your business requires knowing what and where your company needs to be. Can you describe in vivid detail what the future will look like when your business achieves its full potential? Do your people understand what success should look like?

Will Your Employees' "Christmas Cheer" Continue Throughout the New Year?

Tue, 27 Dec 2016 08:06:07 -0600

Here's the deal... everyone is happy and trying to be cheery, super friendly, and helpful during the "holiday season". This is awesome... but will it continue? We also found a very interesting fact from our research... customers hate the unpredictable and inconsistent. We coined the phrase, "Random Acts of Excellence and Chaos" to describe this phenomenon. What it essentially means is that customers like consistency more than they like "occasional exceptional." They don't want to wonder what experience they will be getting every time they interact with you or your employees.

Sustainable Cultural Tourism: A Strategic Tool For Revenue Generation in Local Communities

Sun, 25 Dec 2016 17:17:21 -0600

Societies around the globe have diverse cultures that give residents a sense of place and belonging. The colorful and splendid displays of cultural and artistic practices that are passed on from one generation to the other have been a unique cementing material that unites society members. Many residents take great pride in the traditional practices handed down to them by their proud forebears. The elders in communities, especially local regions, endeavor to honor their ancestors by ensuring that these important practices and iconic events are observed and commemorated.

Growth Begins Through Your Core, And So Does Decline

Wed, 21 Dec 2016 14:17:10 -0600

Disappointing earnings seasons usually indicate a sluggish economy, but does this mean you cannot grow in excess of the basic economics and in turn, exceed expectations? This article discusses the strategies and approaches leading companies through a growth cycle even in a sluggish economy. The key is mastery of your core business and how to achieve it.

Are You at Risk of Being "Uberized"?

Wed, 14 Dec 2016 07:23:07 -0600

If you're like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market... so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive... even to the point of trying to get political help in different cities to stay afloat. Disruption and Commoditization have impacted virtually every industry today. There probably isn't a single industry that hasn't been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Achieving long-term dominance doesn't happen by "being nicer to your customers" and thinking you have created differentiation... you haven't. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being "Uberized."

Social Media - Do You Have a Strategy?

Wed, 14 Dec 2016 07:22:00 -0600

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.

Quality STILL Wins Over Quantity

Tue, 29 Nov 2016 08:06:37 -0600

When it comes to Customers, focus on Quality, not Quantity... it still works... better than ever! Today, we live in the Internet/Digital Revolution where in a matter of seconds you can reach thousands upon thousands of people with a simple short tweet, image, hashtag, or comment. And if you want to take a little longer, you can blast out an e-mail to the same list of thousands. But just like the old saying goes, "Just because you CAN do it doesn't mean you SHOULD do it." This may be more relevant today than any other time in history! While the "Art and Science" of creating Word-of-Mouth has certainly changed, the power of it and the impact it can have on a business has increased more than anything we have seen. The question is whether or not your business is using it as LEVERAGE or a DETERRENT. Forget the big numbers people are offering you today... they won't help you achieve success. Instead, try a strategy that works in our new world... focus on the "small numbers" of the "ideal audience" and you can take advantage of the leverage available today in our Digital Marketing Revolution and Customer Economy.

Leadership - Do You Have It in You?

Wed, 23 Nov 2016 11:02:55 -0600

Business Leadership, my dear, is a perfect amalgamation of a bunch of features that are present in different proportions in every leader. And for that matter to expect 2 leaders to be same is also impractical.

Improve Your Business Skills With NLP

Wed, 23 Nov 2016 11:02:26 -0600

Though an uncommon take on business, companies, these days, are starting to offer NLP Courses and NLP Training to their employees. Few big companies such as British Gas, Bupa and Virgin have successfully implemented the concept of NLP in their businesses.

Six Reasons to Take NLP Training Courses

Wed, 23 Nov 2016 11:01:11 -0600

NLP helps look at things from a different perspective and hence helps increase our field of thought. NLP makes a person sensitive to other people's feelings and hence is extremely useful in places where team work is key.

Can Your Company Grow?

Thu, 17 Nov 2016 06:54:09 -0600

If the economic climate seems to be shifting in a way that would suggest now is the time to grow your operation, and you decide to bring down the checkered flag and announce growth plans for your company, can your company execute on that strategy? I ask not because your people don't desire to grow, but whether they have the necessary skills to make things happen. Is your talent development strategy been one that has regularly been building the competencies people need to perform their current jobs, and does it allow for rapid deployment for growth challenges?

Cracking The End Game Code for Business Owners: Handling Myths About Sales & Marketing and Structure

Thu, 03 Nov 2016 06:49:37 -0500

When you have business owners who spent a lot of time in their business working really hard, they don't necessarily want to stay running around any more. They want to automate and have systems and processes. Sure, they may have a C-Suite, but they don't necessarily focus exclusively on automation, systems and processes because that C-suite has their own responsibilities to complete within that business.

5 Reasons Why It Makes Good Sense To Hire A Healthcare Branding Agency

Mon, 31 Oct 2016 14:29:16 -0500

Hiring a healthcare branding agency is a step that any healthcare facility must take into consideration for the sake of its success. Running a healthcare facility of any size is essentially running a business. Unless you have a solid background as a business person, you are undoubtedly moving into uncharted waters.

The "Plunge" of Newspaper Advertising - It's a CUSTOMER Issue

Tue, 25 Oct 2016 08:09:09 -0500

I've talked about this issue in probably 700 of the 1000+ speeches I have given over the past 8 years... traditional media, predominantly newspapers, are in a free fall and it will only get worse. To prove this point, a recent article in WSJ (Wall Street Journal) shared some research by GroupM where they stated that "global spending on newspaper print is expected to decline 8.7% in 2016... the biggest drop since the recession of 2009 when it dropped 13.7%." These are big numbers when converted to dollars. And while this is significant, it isn't my point... their CUSTOMERS are the real issue. These traditional media organizations, newspapers being a major component, missed it... they missed the Internet Revolution and the Digital Economy. I want to answer the question, "WHY DIDN'T THEY SEE THIS COMING... THEIR CUSTOMERS WERE TELLING THEM WITH THEIR ACTIONS." They also missed that the CUSTOMER WAS IN TOTAL CONTROL of the purchasing decisions. With the switch from the Industrial Revolution to the Internet Revolution, customers had many more choices and could now vote (with their wallets) which one(s) they wanted to support.

Warning! Top 3 Problems With Project Schedule Templates

Thu, 20 Oct 2016 13:39:36 -0500

Project management using project schedule templates seems the right way to go but there are issues with taking this short cut. Schedule templates may cause more problems than actually solve the timeline for your project.

Business Tax - Strategies for Small Business Owners

Fri, 07 Oct 2016 07:56:58 -0500

Invited to speak at a local school on tax planning, strategies, and decreasing tax liability without cheating on the tax code, I decided there was probably a need for applying some tax strategies for small businesses on the internet. And who knows, perhaps the deal is grabbing some qualified paying clients from the information? As a Tax Consultant - I can see the benefit of offering up simple strategies for small business owners.

Not So Fast - The Cart Doesn't Go in Front of the Horse

Thu, 06 Oct 2016 10:39:52 -0500

When organizations decide to improve their customer experience, they are usually losing more customers, feeling the threat of competition (usually because they are in a commodity position), wanting to expand their customer base, move into new markets, or possibly some other reason. Unfortunately, their first instinct is to throw some TACTICS at the solution... trying to apply some short term fixes to solve some longer term issues. Most usually say, "What are we going to do to improve our customer experience starting tomorrow?" CAUTION: THIS DOESN'T WORK... at least not for very long!! Customers are on a JOURNEY... every customer. JOURNEY'S START WITH STRATEGY... To become a CUSTOMER OBSESSED Company, you have to start with a CUSTOMER JOURNEY STRATEGY... which ends up with lots of TACTICS.

How to Choose a Successor With The Proper Qualifications

Fri, 30 Sep 2016 11:12:54 -0500

You are going on a long departure from your company soon. How do you prepare your employees and your company for this change? Previously, we outlined three different steps:

Benefits of Maintaining High Voltage Equipment Proactively

Wed, 28 Sep 2016 08:34:04 -0500

A simple malfunction in the electrical equipments like switchgear, circuit breaker can bring terrible consequences, thus it is crucial to inspect the equipments regularly. High voltage maintenance service can help you in carrying out the inspection and provide detailed reports on it.

On What Parameter Do the Managers Need to Be Trained?

Tue, 27 Sep 2016 09:50:33 -0500

The pillars of the company, the Managers, must be trained into potential leaders who will share a common vision with their teams, guide them with idea and resources and manage the team like a pro. Managers should be coached to become the performance booster of their teams, appreciate and empower their subordinates to source out efficient results.

How to Delegate Tasks For a Long Departure?

Fri, 23 Sep 2016 13:36:40 -0500

A couple posts ago, we discussed planning for a long departure. Whether it be a small vacation or an unexpected leave, there are certain tasks that you must complete and others that will be passed down. In your absence, someone must take over your duties and ensure that the work continues to get done.

Milestones and Metrics

Fri, 16 Sep 2016 10:10:21 -0500

A plan is only a document on paper without an implementation plan, complete with a schedule, defined roles, and key responsibilities. How to Write a Business Plan: Milestones While the Milestones and Metrics chapter of your business plan may not be long, it's critical that you take the time to look forward and schedule the next critical steps for your business. Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.

An "Ounce Of Prevention Is Worth A Pound Of Cure" - Here Are The Numbers

Tue, 13 Sep 2016 07:51:42 -0500

Anyone ever hear this phrase... I heard it all the time from my dad. Whenever there was some maintenance to do on anything (car, house, bike, or anything else) he would always remind me that while it might cost you $100 today it was worth the investment so you didn't pay $1000 tomorrow to get something fixed. Take your CUSTOMERS for example... investing in them now (keeping them as a customer) is considerably less expensive than trying fix things that broke (trying to win them back). If you are the leader of any kind in a business you know this to be true. Yet all too often we ignore this age old saying and end up spending a ton of money and time to "CURE" the issue... winning our customers back... instead of spending the time and money up front to make them feel incredibly important. Why is this? When I do a "CUSTOMER AUDIT" for a business we try to identify in which category their customers fit and what percentage of their customers fit into these categories. Here are the four categories...

Overcome Limitations of Your CRM Platform and Realize Your Goals

Mon, 12 Sep 2016 09:19:40 -0500

In today' time, it's important for businesses to keep looking for ways and methods that can help them grow and expand. They need to invest in tools that are helpful and deliver an unfair edge.

5 Reasons WHY Companies Don't OBSESS Over Their CUSTOMERS

Thu, 08 Sep 2016 07:55:55 -0500

I talk to company leaders all the time about CUSTOMER OBSESSION and how it is the most critical ingredient to helping them become a REMARKABLE company. And while they all get excited and say it sounds awesome, few take action. I talk and write a lot about WHY it is imperative that companies make the change immediately from a PRODUCT/SERVICE CENTRIC company to a CUSTOMER OBSESSED organization. It's essentially about avoiding extinction in their industry and alternatively, rising to the top where they can be a leader instead of a casualty. If you haven't yet made the strategic decision to becoming Customer Obsessed, this might be helpful to you. I thought it would be helpful to share some of the reasons WHY company leaders tell me they want to stay where they are today and why they don't want to seek higher ground with the impending Tsunami headed their way. While there are more than these 5, I wanted to start with at least the TOP 5 I hear the most about why they don't OBSESS over their customers... and at the same time offer some quick thoughts on how to turn it into an OPPORTUNITY...

How to Prepare for a Long Departure?

Fri, 02 Sep 2016 07:18:58 -0500

This next series will focus on planning for a long departure. You are going on a vacation. It is your time off, a break from all the daily tasks at work.

I Don't Have Time For Vision! Six Principles For Implementing a Useful Organizational Vision

Mon, 29 Aug 2016 07:56:08 -0500

Vision is not something reserved for the higher-ups and it is not some highfalutin lingo that the folks in marketing dream up. A well-developed vision provides direction, inspires performance, sets priorities, ensures alignment with corporate objectives, and doesn't create meaningless work for you and your team. When done poorly, a vision is nothing more than a huge waste of time in developing something to appease your boss and likely gets stuffed in a drawer after the "vision exercise" is done. I've been on both sides of the ledger: I've developed organizational visions which were quite useful in driving priorities and moving the team in the right direction. Then again, I've had a few which were painful to develop and served no use in driving my organization.

Popularity Of A Game Behind The Game Itself

Thu, 11 Aug 2016 09:59:53 -0500

How to effectively communicate with your target Audience. But not by traditional bland means.

TIME and MONEY Always Follow WHAT YOU VALUE Most

Thu, 11 Aug 2016 07:10:06 -0500

I am constantly reminded of this throughout many of my conversations with leaders, business owners, and CEOs of companies. When we talk about "where they allocate their funds" and "where they have employees spend their time" it becomes very clear what they value most in their company. Where this becomes critical in my conversations, as you can imagine, is relating to their BUSINESS STRATEGY and their CUSTOMERS. Knowing where their most valuable resources of time and money are being allocated is a great indicator of where the focus is of the business (or non-profit). It simply provides a ROADMAP for what is important and future direction. Here is a GUIDE that can help you think about this issue as a leader in your company and give you some insights into what is happening vs. what you want to happen...

Think 180 - Your Business Will STAND OUT - Like Hotel Drisco

Mon, 08 Aug 2016 12:38:55 -0500

Everyone wants to be a little better (and different) than their competitors... maybe a lot better... and the battle is getting more and more fierce every day. The Business Owners and CEOs I talk with tell me this is one of the top "initiatives" they constantly have going on... how they can be better than their competition. Unfortunately, I believe they are thinking about this the wrong way... Most leaders and companies focus on three primary areas to beat out their competition... PRICE, FEATURES, and SELECTION. To effectively compete and win (some of the time), they feel the need to lower prices or offer some additional features on their products/services the others don't or add some new products/services to the list they already have. These all can work... for a short period of time. Then a competitor comes in and "one-ups" you in these areas and you are back to square one... only to repeat the cycle and try to do it again. BUT THERE IS ANOTHER WAY TO PLAY THIS GAME... AND WIN! Starting today, think 180... 180 degrees. Think completely opposite of what your competitors are doing.

Why INVESTING in Your Customers WINS Today And Tomorrow

Fri, 05 Aug 2016 11:03:53 -0500

It doesn't matter whether you are an investment advisor or product manager or the owner of your business, there is one thing everyone wants... a Return on their Investment. If you think about any aspect in business, there is always this looming question, "What's going to be the return if we invest in this product or service or customer or employee or _________ (fill in the blank). "Customer Investments" are another area that is difficult for most executives to get their arms around when it comes to ROI. That might sound a bit silly since they are the ones that pay you the money for the "return" on everything you do, but it's often an issue. What if it was a "customer appreciation" event... how do you measure the ROI of giving back to a group that has already given you their money? They will pay for and reward you with their loyalty and word-of-mouth... because you invested in them and gave them something they truly want... an EXPERIENCE that is all about them.

The Importance of Business Systems

Thu, 04 Aug 2016 13:48:43 -0500

Definition of business systems. Benefits of having established and well documented business systems in your company.

A Discussion on The Need for Novel Ways When Opening Up Brownfield Sites

Thu, 04 Aug 2016 10:28:51 -0500

The most successful projects are those that tap well into local community including local authorities Communities, SMEs and others to help develop innovative solutions such as financing strategies, creative environmental response programs, and cost-effective site preparation strategies to transform these brownfield sites into charming and vibrant spaces communities will be proud of. Such transformations can take years or decades to plan and implement often in stages to help meet the needs of every party.

To Be CUSTOMER OBSESSED - "Burn the Ships"

Wed, 03 Aug 2016 13:32:17 -0500

If you aren't familiar with the term, allow me to give you an easy definition. "Burn the Ships" means you are all-in, 100% engaged, committing everything to the activity or journey you are on... it simply means there is no going back. It was coined a long time ago to explain that when explorers got to an island, they were not leaving. Without burning the ships, the crew keeps thinking, "If things go bad we can run back to our ships and sail back to where we came from where it is known and safe." But if the captain burned the ships, there was no going back... they had to figure out how to survive and settle on the island. This phrase has never been more important in my world than in helping CEOs and Business Owners understand that being CUSTOMER OBSESSED and moving their company from GREAT TO REMARKABLE is a "burn the ships strategy". It requires the leadership team and employees to be ALL IN or it will fail. CUSTOMER OBSESSION IS WHO YOU ARE, NOT WHAT YOU DO.

How to Get MORE of Your No 1 ASSET - Your BEST Customers

Wed, 03 Aug 2016 13:26:38 -0500

When I talk to CEOs and Business Owners about their customers, they can always tell me who their BEST CUSTOMERS are and why they are number one. It's easy... they know who they are and they know what they buy. But when I ask them what they are doing to get more of these types of customers, this is where the answers get a bit fuzzier. It usually has something to do with sales and sometimes marketing... but usually it's focused around sales. They have a sales team "dedicated" to finding some of these customers and then enticing them into the company in some way... usually through some special deal. But it's generally focused on the company going after the customer by tracking them down, meeting with them, figuring out a way they can help them, putting some special incentives together so they will try them out, and hopefully closing the sale. The absolute best, "long-tail" approach to creating ADVOCATES that will rave about you and tell others just like them is to CREATE AN AWESOME AND INCREDIBLE CUSTOMER EXPERIENCE they love and can't wait to tell others about.

Strategies You Can Follow To Grow Your Business

Tue, 02 Aug 2016 15:06:20 -0500

It is important for every business to follow some strategies to become successful. But these are not instant plans. In fact, there are a bunch of strategies that one can follow to grow the business.

Is There a "Dollar Shave" Deal Headed Your Way?

Fri, 29 Jul 2016 13:43:56 -0500

Unilever just realized that they "missed it" when it came to competition in their razor space... and it cost them over $1 Billion dollars... the amount they just paid for Dollar Shave Club. They disrupted Unilever (and other shaver products) and created a new product with powerful marketing that captured a huge market share. This isn't a new story... it is happening in virtually every industry today. Someone is coming in and causing disruption by creating a better product or service at a lower cost... and appealing to the incumbent's audience. They are taking away their marketshare with better products, lower prices, and better delivery. With the Internet Revolution taking over from where the Industrial Revolution left off, we are seeing a massive increase in COMMODITIZATION everywhere. This is awesome for the consumer and buyers... not so awesome for the companies that are now having to compete with these disruptors. While this may sound like doom and gloom, there is a silver lining to this situation. There is a way that companies can help avoid this trap of commoditization. There is a way you can do battle with a "disruptor" coming into your market.

The Basic Business Idea Questions

Fri, 29 Jul 2016 11:35:07 -0500

If you want to start your own business, these basic Business idea Questions stand as guides. They are aimed at preparing you for the actual establishment of the business.

Why Isn't EVERY Company Customer Centric or OBSESSED? 3 Reasons

Thu, 28 Jul 2016 11:01:22 -0500

There are very few business leaders I talk with that don't tell me they either think they are Customer Centric or that they want to try and be more Customer Centric. With all this interest in it from the outside, why aren't more doing this today? There are three primary reasons I see that keep companies from becoming more Customer Centric. And if you can't become Customer Centric, you certainly can't become CUSTOMER OBSESSED. Here are the three primary reasons I see today that cause most companies to stay where they are or go in a different direction... 1. They have to CHANGE and can't "Window Dress" it... Everyone loves the idea of being customer centric... or saying they want to be obsessing over their customers... until they realize THEY have to change. 2. They don't UNDERSTAND what it means... have you ever had something that was truly amazing and you tried to describe it to someone else and they just "don't get it?" 3. They already THINK THEY ARE... there is nothing more dangerous to me in the business world that seeing someone think they get something (and act on it) when you know they clearly don't.

What CHANGED, Why Is There So Much "Buzz" Over Customers Today?

Thu, 21 Jul 2016 14:18:42 -0500

You almost can't read anything today that isn't talking about something relating to CUSTOMERS these days... it is popping up everywhere. There is no question about the truly heightened awareness and buzz over this topic and the impact improving your customer experience or service can have on your bottom line. Why so much attention and buzz over customers today? I have some answers that might help explain this a bit more for you... And I believe there is one common factor that is causing this massive increase in conversation... NOTHING ELSE IS WORKING! All the other solutions have either been tried, have already been implemented, or they haven't produced the results companies wanted so there is nowhere else to turn than back to their customers. Here's what IS WORKING TODAY... and HAS ALWAYS WORKED throughout history... TREATING YOUR CUSTOMERS BETTER THAN YOUR COMPETITORS. With everything else falling off the list of things to do to grow and improve profitability, there seems to be one elephant left in the room... the CUSTOMER.

Reasons To Have A Good Business Strategy

Tue, 19 Jul 2016 15:27:20 -0500

Having a good strategy is highly important for almost every business these days. This article describes the ways how the right business strategies can help businesses.

Word-Of-Mouth Is About Saving Your Customers TIME

Tue, 19 Jul 2016 08:17:07 -0500

Word-of-Mouth has been called the "search killer" because there is little if any need to do a search when someone you trust recommends a solution to your problem. Think about this for a moment with how you function and operate in your daily life. Now think about it with regard to your website/blog and how you want people to find you.

Marketing Strategy: Let an Online Business Manager Lead the Way

Fri, 15 Jul 2016 09:29:59 -0500

When you have an online business manager on your team, one of her primary responsibilities might be to partner with you to create your overall marketing strategy. That includes everything from brainstorming to campaign planning to hiring contractors to execute creative, setting up response tracking metrics, and so on.

Competition Is Game of "Cat and Mouse" - Time to End It

Wed, 13 Jul 2016 12:39:57 -0500

The game of "Cat and Mouse" is one that usually never ends... one day the cat is chasing the mouse and the next day the mouse is chasing the cat. The end result is that neither one win... but they expend a tremendous amount of energy playing the game. This is not unlike many businesses today... especially small and mid-sized businesses. But it doesn't have to be this way... you can change the game where you WIN... ALL THE TIME! Stop playing the "cat and mouse" chasing game and elevate your business to be at the top of your industry... consistently and repeatedly. You can choose not to participate in this game and create a game where you are in control and can consistently lead your industry. If you listen closely to the leaders of some of the largest, most successful companies, they will tell why they are always in the lead and don't play the cat and mouse game. And they all say the same thing... "If you treat the customer better than anyone else in your industry, you will be the leader." They all focus on the CUSTOMER EXPERIENCE as their primary differentiator... their primary COMPETITOR KILLER.

What Message Does Your STRATEGY Send to Your CUSTOMERS?

Tue, 12 Jul 2016 12:52:33 -0500

The reason Business Strategy is so critical is one simple reason... it says what you believe in and where you are going to invest your resources (people and money) for the long term (which can be as short as couple years to maybe 5 in today's fast changing world). It tells the two most important people associated with your company (customers and employees) what you are going to do and how you are going to do it. It is the "rudder on your boat" that allows you to steer it in the direction you want. But this isn't a discussion of the Strategic Planning process... this is about one vital reason WHY YOU SHOULD PLAN and WHAT SHOULD BE IN YOUR PLAN. There are many reasons why you want to do a strategic business plan for your company (more on that in future posts)... but one I want to zero in on is an "external reason" for planning... YOUR CUSTOMERS.

Top 5 Ingredients of Successful Business Plans

Thu, 07 Jul 2016 11:01:04 -0500

Everyone has prepared a business plan. Well, should that read, everyone should have prepared a business plan? My thinking is that these tend only to be prepared when they are needed, rather than as a useful business tool for all senior management

Tips for Hiring Leadership in 2016

Tue, 05 Jul 2016 14:48:54 -0500

With your eye on the next year, it is important that you have good leadership in place right from January 1. This means that if you haven't yet started planning your leadership team for the next year, you are behind by at least six months. A leader will help you grow, overcome challenges or meet mid to long-term goals.

Strategy and the Business Environment

Tue, 05 Jul 2016 14:45:48 -0500

Understanding the business environment is an important concept for managers. It encapsulates many different influences and the difficulty is making sense of this complexity, which arises because many of the separate issues are interconnected. For example, think of a technological development such as IT, which changes the nature of work. This in turn, changes lifestyles which then alters consumer behaviour and purchasing patterns for many goods and services.

Are You in the Question Business or the Answer Business?

Tue, 21 Jun 2016 06:44:30 -0500

I was recently at a dinner with several fascinating thought leaders and for some reason or another the conversation turned to the difference between coaching and consulting. Now several of the folks at the table are world renowned coaches and several are renowned consultants. It wasn't exactly a red state, blue state level of intensity but when you combine smart folks with other smart folks and a cocktail or two things get interesting.

Benefits of Surveys

Mon, 20 Jun 2016 11:43:46 -0500

Surveys are a form of market research and in the competitive world of today; each industry thrives upon and drives towards being the best for their consumers. The most common and easiest way for primary research, surveys take the lead.

Top 7 Tips for Collecting and Using Your Business Data

Wed, 15 Jun 2016 15:52:49 -0500

Data science is a burgeoning area in which businesses are investing to help make better decisions to improve their productivity and handle customer data more efficiently. However, how you collect and analyse your data is of fundamental importance to your business. Here are the top 7 tips for how to collect and use your business data

The Business Realm - How a Business Plan Can Help Your Success

Mon, 13 Jun 2016 13:30:02 -0500

Creating Business Plans is a meaningful step in the development of an online or Real world business, no matter how large you intend to become. It forms a solid foundation and reference for everyone involved.

More Than Profits

Thu, 09 Jun 2016 06:10:38 -0500

While no business can survive and grow without making profits, profit cannot be achieved or sustained by any business by purely focusing on it. This is because profit is an effect not a cause. It a fruit not a root. it is an output not an input. Because profit is an effect, it is possible for an organisation to be doing well with key variable that contribute to future profitability and yet not see immediate manifestation of profit in the short-run. It is also possible to quit or sell out business that ordinarily should have been held on to just because of ignorance of business cycles and profit cause and effect mechanism

Here Are 4 Stellar Ways of Thinking More Strategically Daily

Wed, 08 Jun 2016 11:01:43 -0500

Focusing is an important skill that one needs to practice. If, however, you build an effective shield that will repel all useless distractions from penetrating your field of thinking, you will be able to build effective, workable strategies.

Authors - How to Use Visibility to Generate Revenues

Thu, 02 Jun 2016 13:33:54 -0500

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking? Whether you're a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Planning Your Annual Initiatives

Tue, 26 Apr 2016 13:42:25 -0500

Planning requires prioritizing initiatives. How's your Business Plan?

Top 4 Blind Spots of Strategy Execution

Mon, 25 Apr 2016 07:49:08 -0500

'Eighty percent of success is showing up' - Woody Allen Strategy is only as good at the execution behind it. The issue received its first major exposure in 1999 with Fortune Magazine's article "Why CEOs Fail", which identified bad execution as the culprit, 70% of the time. Most industries are defined by economic models, explicit customers expectations, as well as competitive structures that are known to all and are hard to change over a short period of time. This makes it extremely difficult and risky to have superior insights and develop a unique strategy. Triumph over implementation thus becomes a potential competitive differentiator, with strategy as a hypothesis and its implementation an experiment. As results appear, executive teams learn more about what does and does not work, and adapt as quickly as possible. However, research shows that the holy grail of successful implementation remains as elusive as ever. So why does execution fail in so many cases?

Simplest Way To Beat Your Competition Hands Down

Tue, 12 Apr 2016 13:27:23 -0500

In today's consumer world we are all bombarded with choice. Choice of more suppliers, choice of more products, and every one of them promising to provide better service. It doesn't have to be January sale time to see that everyone is competing on price as well.

Integrated Talent Management Strategy

Fri, 01 Apr 2016 13:58:27 -0500

While Talent Management certainly has a significant "training" component to the strategy, the focus is on more than skill building, but rather creating a world centered on performance. The exact kind of performance your company will need in the future.

Why Benchmarking Sucks

Thu, 31 Mar 2016 13:44:32 -0500

It is time to change the best in class frame from "How can we be the same as the best?" to "How can we BE DIFFERENT from the best?" Benchmarking has its roots in the Total Quality Management philosophy.

Achieve Objectives With Facilitated Strategy Meetings

Wed, 30 Mar 2016 15:48:21 -0500

Attracting and retaining customers and ensuring that an organization remains competitive in the marketplace are the primary responsibilities of for-profit and not-for-profit organization leaders. Organizations run on revenue, regardless of tax classification. Every three to five years, savvy leaders review their organization's current state and the environment in which it operates, the organizations' customers, the delivery of products and services, the competitive landscape, obstacles and threats to success and apparent opportunities and use that information to identify and prioritize goals that will set the organization on a path to a sustainable future.

How Stretched Should Your Strategic Goals Be?

Tue, 22 Mar 2016 06:20:40 -0500

'We chose to go to the moon, not because it was easy... but because it was hard' - John F. Kennedy. For management gurus, growing BIG requires thinking BIG, as illustrated by President John F. Kennedy's "man on the moon" goal. It was huge and - more importantly - no one, including Kennedy himself, had any idea of all the things that had to be done to reach it. However, the process of setting beneficial goals is harder than it looks. It takes a lot more than setting stretched goals to actually see any real achievement, and there are often hidden challenges, particularly when it comes down to the execution.

5 Challenges in Business Intelligence and How to Solve Them

Thu, 17 Mar 2016 11:05:21 -0500

Ever wondered what a well-planned and deployed business intelligence project can do for your business without all the challenges? By now if you're not aggressively mining your data you're not only leaving money on the table, you're falling behind your competitors. Looking for basic aberrations and trends in data for sales, marketing, operations and customers is second nature to most companies. This will help you tread water for a time but did you know you unlock exponential value to your data once you reach cross functional, role based, and collaborative analysis which enables iterative business process improvement?

Business Strategy: Stocking Up the Right Way

Mon, 14 Mar 2016 08:12:08 -0500

For a production process to run smoothly, having the right quantity at hand is a must. Whether it takes place in one's kitchen or in a factory, having control over your inventory is an assurance that production is efficient and costs are kept at a minimum.

Tips to Choose the Best Engineering Service Company

Fri, 11 Mar 2016 14:28:23 -0600

The technological advancement has fascinated the entire world so much that every platform asks for engineering solutions to come out with the best designing, outsourcing and other engineering related services. However, to achieve this goal many companies are set up which provide special engineering services.

7 Minute Read - Don't Forget About the 5th Perspective in Your Balanced Scorecard

Thu, 10 Mar 2016 13:11:20 -0600

Are you tracking the right key performance indicators for your organization? Are we seeking out new opportunities, are we continuing to innovate in our industry?

The Four Biggest Challenges to Enterprise IoT Implementation

Tue, 08 Mar 2016 15:02:24 -0600

Most organizations today have done at least some investigation into the possibilities presented by new IoT (Internet of Things) technologies. Some have taken the leap. Others are more reluctant. Why?

Tips For Selecting The Right Planning, And Forecasting Technologies

Tue, 08 Mar 2016 08:00:02 -0600

Most companies struggle with planning, budgeting, and forecasting as well as reporting. Planning is a critical area in managing business finance as well as other matters and can determine the success or failure of the business. However, the planning process takes time and is a huge burden to many companies.

The Value of Buying a Business

Mon, 07 Mar 2016 09:04:28 -0600

Building your own business requires an enormous responsibility. It doesn't matter if you're going to start small; the bottom line is, there is a business to run and growing it relies on your ability to handle it. Your initial thoughts will certainly dwell on your capital, your potential market, and the return of investment.

Does It Matter If Customer Retention Is an Offensive or Defensive Strategy?

Thu, 03 Mar 2016 13:42:50 -0600

Considering the turbulent times we live in and all the uncertainty surrounding trade imbalances, Fed monetary policy, the high technology security fracas between Apple and the FBI, slow economic growth, corporate inversions, the outsourcing of American jobs, and so much more, we business leaders must focus on those components of our organizations that we can actually do something about! I maintain that every business should be taking steps right now to protect our customers for the long haul. This article offers one crucial step that is guaranteed to help business leaders move beyond our incessant compulsion and irrelevant labeling of strategic options.

How to Improve Your Dashboard, Flash Report or Key Performance Indicator (KPI)

Thu, 03 Mar 2016 10:06:50 -0600

So why do far too many accept less than optimal dashboards, key metrics, flash reports or board of director executive summaries? The weakest link in any part of these questions becomes the lowest common denominator which lessens the value of the entire dashboard, flash report, executive summary or whatever version of this crucial tool you use. Why settle for less?

Why Hire A Certified Business Broker When Selling Your Business?

Wed, 02 Mar 2016 10:52:03 -0600

A business broker is a person or firm who/which acts as an intermediary between sellers and buyers of small businesses. The process of buying or selling a business requires dedication and the attention of a professional with the knowledge of the complete flow of a business transaction, as well as a team in place to accomplish every aspect of the transfer.

Perks of Strategic Thinking in Employees

Thu, 25 Feb 2016 07:58:36 -0600

Thinking strategically is an important skill that your workforce must be familiar with. Here are some of the benefits it yields.

The 10 Barriers That Keep Organizations From Reaching Their Goals

Wed, 24 Feb 2016 15:43:20 -0600

It is not just having a goal that leads to better accomplishment; it is the ability to weave them through the company strategy, processes, infrastructure, human capability, and culture. There is no silver bullet that will solve your problem. It will come down to the understanding the goals, the skills of the employees, and the ability of the systems and processes to align in a way that supports them.

Dashboards - Revolutionizing the Business Intelligence Techniques

Thu, 18 Feb 2016 07:52:00 -0600

A dashboard is a visual display of the most relevant information required for tracking the pre-defined goals of businesses and achieving one or more defined target. They are consolidated at a single screen showing the data points that are helpful for the enterprises or the supporting bodies like Sales, IT or HR.

For Experts in Sales & Operations Planning and Demand Planning, When Does a Trend Become a Bubble?

Tue, 02 Feb 2016 10:12:11 -0600

Sales and Operations Planning (S&OP) processes and their supporting business systems have built in bias that may expose companies to risk during times of speculative growth in markets. There are safeguards that can be incorporated in the process that will mitigate some of these risks.

Strategy Execution: 2 Tips to Improve Decision Making

Wed, 20 Jan 2016 06:34:41 -0600

Understanding how the brain processes and responds to information and how this impacts our decision making can improve our strategy execution. Many people have spent time trying to understand how we make decisions. Yet years of research within psychology, and supported by neuroscience, finds that the way we go about making decisions isn't always rational.

PLM Advisory Service Meets Strategic Business Needs

Mon, 18 Jan 2016 15:31:14 -0600

An integrated approach in PLM consulting is necessary to counter the multitude of challenges placed on manufacturers. With extraordinary optimization of PLM processes without any consideration of the IT-architecture for instance, such implementation efforts would have to be regarded as incomplete, eventually leading to sub optimal results. In today's scenario of tighter budgets, investments in PLM solutions need to be justified and benefits properly quantified.

Steps to a Better Execution Management System

Fri, 15 Jan 2016 14:42:54 -0600

Execution management is a difficult task no matter how many strategies you devise within a given period. With the right professional guidance and the right system in place, businesses can implement and execute the strategies with the desired expertise.

Are You Making These Five Business Mistakes?

Thu, 14 Jan 2016 13:43:37 -0600

Every business should have a goal and model to follow. Are you making these 5 business mistakes?

So Goes China, So Goes the World?

Thu, 14 Jan 2016 08:34:50 -0600

Businesses must have useful and correct knowledge of markets in order to plan accurately to buy or sell their products and services. Prudent investors seek transparency of information in markets and in the businesses that participate in those markets in order to make prudent investment decisions.

Top 3 Major Concerns of CIOs in Today's IT Ecosphere

Thu, 14 Jan 2016 08:20:46 -0600

What strategies should be tabled to bring innovation and agility to a business? What are the key areas that need to be prioritized and how to maintain a balance between opportunity and risk? These are a few of the questions that crop up in every chief information officers (CIOs) mind planning to turn their business into a bigger picture.

You Show Me Yours, Sharing Data to Form Alliances

Tue, 12 Jan 2016 14:43:34 -0600

Sharing - The last phase of the data lifecycle, sharing, is not unsurprisingly the one where the benefits of working with data are most apparent. I have discussed on a number of occasions the benefits of sharing data between colleagues and within the company and how marketing, sales, product design, operational planning and other activities are critical to decision making within a business. This internal sharing and use of data is widely understood but a less appreciated activity is the one of pushing data out.

Enterprise Architecture Assessment

Fri, 08 Jan 2016 15:10:08 -0600

A dynamic organization, formed from a diverse range of specialist institutions, had a long history of excellent teaching, learning and research, and was founded in the technical and trade education of the late 19th Century. The University had special arrangements with more than 80 universities and colleges in over 25 countries.

Cost Benefits Through Business Organization Technology Assessment

Fri, 08 Jan 2016 14:39:02 -0600

Business Needs assessment includes an analysis of the underlying business drivers and objectives and overall context of business need that has been established for the client's Data Warehouse. When business needs have been defined, the assessment process examines the approach to capturing business requirements, their completeness, the priorities of the requirements, and alignment of the data warehouse release strategy and deliverables to the needs.

How To Set Prices

Mon, 04 Jan 2016 15:30:14 -0600

I've been getting a lot of questions about "pricing" lately so I wanted to share my pricing philosophy, and the system I use, to set prices for my own products and services. Let's start with my philosophy. Here's the thing about pricing.