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Published: Mon, 19 Mar 2018 01:59:33 -0500


20 Ways to Increase Sales With Direct Mail Letters

Wed, 14 Mar 2018 09:34:22 -0500

Are you thinking, 'How can we get more sales?', 'How can we launch a new product?' or 'How can we remind old customers we exist?' A direct mail letter can solve your problem. Here's how:

How To Kill The "Nice Guy," In Your Writing

Wed, 14 Mar 2018 07:06:50 -0500

Howdy Everyone! I've made this dreaded mistake in my writing for a long time. But here's the kicker.

Why One Is The Most Dangerous Number In Business

Thu, 01 Mar 2018 10:43:33 -0600

Dear Friend, Recently I had a client who came to me in desperate need of more business. Here's the story..

How Delaying The Decision Of Hiring A Copywriter Could Be Costing You $$$$

Tue, 27 Feb 2018 14:25:10 -0600

Dear Friend, Would you call yourself a good decision maker? I know I am, but I know too many people who aren't and it's costing them dearly!

Where Are Your Brand Ambassadors?

Mon, 05 Feb 2018 09:22:06 -0600

Has someone ever wondered how to GET Customers? Has some one ever wondered WHY your existing customers are not showing enough interest in your business? If you are that someone, then for sure this article is going to help you.

Is Direct Mail Still Effective?

Tue, 26 Sep 2017 09:25:20 -0500

If you've been wondering whether email marketing or direct response postal mail is the wiser choice for your marketing dollar - this may clear a few things up for you. Beware, the information you find here may surprise you!

PS I Love You

Mon, 18 Sep 2017 20:45:54 -0500

A postscript (P.S.) at the end of a marketing letter may seem like a quaint relic, but it's actually an amazingly powerful tool. Using a P.S. can dramatically increase the percentage of recipients who read and respond to your letter. This article explains why.

Get Quick Payback With Cheap EDDM Marketing

Thu, 17 Aug 2017 15:02:07 -0500

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right to the individual carrier route. Free zip code maps give you a view of the demographics so you can select your target the best carrier routes.

Top 5 Reasons Businesses Should Use Banner Stands

Tue, 15 Aug 2017 08:08:40 -0500

If you are a business looking for an advertising medium that is flexible, easy to use and easy traveled with, consider banner stands as options. Below are five reasons why business should use, and do use, banner stands for their advertising, promotional and display needs.

How to Do Direct Mail Part 3: The Letter

Wed, 24 May 2017 09:04:36 -0500

You've got your list. You've got your red hot offer. Now you just have to write the letter.

How to Do Direct Mail Part 2 - The Offer

Tue, 23 May 2017 14:18:44 -0500

What's the most important part of any direct mail package (after the list?) The offer! Here's how to make a great one.

How to Do Direct Mail for Complete Beginners

Fri, 19 May 2017 13:19:30 -0500

A "how to" guide for the direct mail novice. This article is the first in a series, covering everything you'll need to know to put together a successful mailing.

5 Catalog Design Fails

Tue, 21 Mar 2017 09:18:43 -0500

Assessing catalog design is important, and I'm of the belief that we can "always do better." I usually point out small deficiencies that by themselves do not make a big difference in overall results, but collectively they can make a big difference. However, there are a few things I believe CAN sink your results, so I'm going to share the top five catalog design fails.

Trust Marketing for Small Businesses

Fri, 03 Mar 2017 14:27:21 -0600

Long gone is the time when marketing used to be a minor aspect for any business. Today marketing is one of the most core aspects on which the success of a business is dependent on. It is because without marketing people cannot know about the product or service that you are selling and all of your investment might be of no use. Hence, today all businesses whether small budget business or large businesses make use of good marketing, promotions, as well as ideas so that they can get the best out of their business venture of all time in the right way.

The Benefits of Custom Boxes for Your Company

Tue, 03 Jan 2017 13:10:42 -0600

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business' personality, show your base of clients what you are all about.

B2B Content Marketing - It Takes A Village

Mon, 28 Nov 2016 11:27:54 -0600

Marketing is more than just churning out copy- it takes a team of skilled content producers! Is your team ready to produce the content your company needs?

Blowing Off Direct Mail Marketing? Here Are 5 Reasons Why That Might Not Be Smart

Mon, 31 Oct 2016 08:40:18 -0500

In today's technologically minded society, it may seem like direct mail marketing has become an outdated practice. Unfortunately, too many businesses have bought into the lie and have discarded the practice. But before you find yourself dismissing the marketing technique, you may want to slow down and actually increase your mailers. Take a look at the following reasons to not only continue your campaign, but send it into overdrive:

Why Brands Need to Invest in Event Marketing

Fri, 30 Sep 2016 09:10:10 -0500

It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The message imparted by the brand should make an impact as compared to the other messages by different brands as there are millions of users who keep a check on the same. On the other hand, brands are also competing hard with the audiences, social circles, family and friends and continuously share text, emails, newsfeed etc.

Do Customers Still Want Things For Free?

Mon, 12 Sep 2016 08:10:05 -0500

It's quite a bold title and suggests quite the paradox. Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the "cost" of free become too much for people now?

Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

Fri, 02 Sep 2016 15:17:53 -0500

Direct mail is an age-old method for businesses to reach out to their existing customers and attract new clients as well. Designing and implementing a marketing plan can seem daunting, but the process becomes simple with these tips and tricks.

Trade Show Display Mistakes to Avoid

Wed, 10 Aug 2016 13:16:19 -0500

Creating a successful trade show display requires many actions: choosing the right exhibit company, selecting your target audience, selecting design features, simplifying text, and more. However, avoiding certain activities can also contribute to more profitable custom exhibits. Avoiding these mistakes is an important part of creating the highest quality, most affordable display possible for your business.

How to Write a Sales Letter That Sells

Thu, 21 Jul 2016 07:48:09 -0500

Sales letters are the staple of any business. This article looks at how they should be written to make sure they sell. Just by following these 6 tips your sales letters' ROI will go through the roof.

Amazing New Offset Technology Prints More Colors And Detail

Mon, 27 Jun 2016 15:09:20 -0500

You probably have never heard of the new high definition stochastic (STO-chas-tic) high-resolution offset printing that is capable of producing near photographic colors and detail. The reason you do know about is why is that there are only a very few commercial printing companies offer it. Most local and online commercial printing services use conventional line screens that use dots to create images and type. Printing with old technology conventional offset line screens there are potential problems that can occur using halftone dots.

Seven Top Tips for Your Next Trade Show or Exhibition

Fri, 03 Jun 2016 15:04:36 -0500

We know that many of the products we sell will be used as promotional giveaways at trade shows, conferences and exhibitions. Through this we have learnt a few things that will help you market your brand at these events. Here are seven top tips to help you.

The Difference Between a Flyer and a Brochure

Wed, 01 Jun 2016 11:08:15 -0500

Flyers and brochures are the most important printing services available. They are differentiated by their physical characteristics and the reason they are used for. There are some basic differences between handbills and pamphlets. But first, we need to know what is a handout and for that matter what is a booklet?

What You Should Know About Postcard Printing

Tue, 17 May 2016 12:44:10 -0500

Before jumping on the bandwagon that says "postcard printing is the all time best marketing tool", it is important that you know what postcard printing is all about. There are actually four basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings.

How to Choose the Best Direct Marketing List Broker

Wed, 04 May 2016 15:07:14 -0500

Whether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers. The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.

How Could a University Marketing Graduate Get It So Wrong?!

Fri, 29 Apr 2016 06:36:33 -0500

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to... "This sales letter is crap! I meant to say in a polite way... "This sales letter won't work!" but me being me didn't quite express it so eloquently.

Think Direct Mail Is Dead? Think Again

Tue, 19 Apr 2016 13:01:31 -0500

Just like e-readers have not replaced books, digital forms of marketing have not replaced direct mail. Direct mail is definitely back in fashion because it stands out amongst the crowd.

Snap Pack Printing: Advantages and Specifications

Fri, 08 Apr 2016 07:33:48 -0500

Snap pack mailers are one of the cheapest, but most effective mailers used in direct mail marketing. They are extensively used for a wide array of applications and with this article you'll know what specifications have to be considered during snap pack printing.

What Does Direct Marketing Cost?

Fri, 08 Apr 2016 05:53:37 -0500

The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason alone, direct marketing is an extremely cost effective way to market your product or services.

Why Your Brochures Fail to Impress

Thu, 31 Mar 2016 10:16:40 -0500

Brochures still have a valid part to play in your marketing strategy, but they must be done well. A poorly thought through brochure will fall flat on its face and end up as an expensive coaster for someone's mug. This article looks at why your brochure failed and what you can do next time to make sure it hits the right spot.

What to Include in Your Business Brochure

Thu, 25 Feb 2016 10:56:23 -0600

In exhibitions and trade shows, various companies present their brochure to the visitors for identifying the brand, product and message. It can be called as the first impression on a customer.

The Times, They Are a Changing - Dylan's Lyrics 1964

Fri, 19 Feb 2016 10:55:42 -0600

Times are changing but all makes for a happy world of branding as digital and traditional formats of communications link together. I still love to pick up and flick the pages over of a good book as well as reading my Kindle. I find my Kindle very handy and light to use but I still need to read properly bound books that I can pick up again and again and appreciate. The same can be said for many new inventions and digital aids in the modern world; including branding and advertising aids. Digital is quick, fast and super speedy but I also prefer a direct mail piece that I can keep and refer to again and again.

Answers To Why Your Leaflet Distribution Didn't Work

Fri, 19 Feb 2016 10:13:56 -0600

After we have carried out a distribution we like to call the client and get feedback on their response. Often we hear, 'well I don't know, no one said they came because of a flyer'. Sound familiar? The other thing we hear is, 'Leaflet distribution is rubbish, we haven't had a single call from the flyer!' or 'I think my business simply doesn't benefit from leaflet distribution'. These are certainly far too familiar to us, but needn't be for you any longer.

What Is "The" Response Rate From Leaflet Distribution?

Thu, 18 Feb 2016 13:59:21 -0600

The question of what is the response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers. To put this question into context, it's like asking a asking a gym instructor, 'how much weight will I lose by joining the gym?'. There are many factors which determine how much weight you may lose, and the same is true for your response rate from a door to door distribution. The next few paragraphs will help illustrate how you can maximise your response rate.

Why You Should Use Handwritten Envelopes and How to Use It

Thu, 18 Feb 2016 11:47:18 -0600

Even though the Internet has changed the face of marketing, direct mail marketing can still help you reach prospective clients and generate sales. Most direct mail marketers 'use printed labels on envelopes; the result is that they never get opened and end their journey in the garbage bin. The solution to this problem is sending envelopes with handwritten addresses.

Things You Should Know Before Considering Brochures for Marketing

Thu, 11 Feb 2016 14:23:10 -0600

Legions of marketers swear by the undoubted potential of brochures to promote businesses and acquaint potential customers with the services as well as the undertakings of a company. Unlike your physical presence, this professional marketing tool communicates with the targeted audience on your behalf and brings much-needed exposure for your products and services. Besides an organization's general information, a professional brochure features everything, which you seek to communicate to the prospective clients and customers.

Why Printing Services Are Essential For Growth of Business

Mon, 08 Feb 2016 13:11:35 -0600

Printing has always been an important part of any business because most of the information and product details create greater impact when they are viewed and held in hand. Even though digital media has occupied a part of the business it cannot completely do away with the print industry. Surveys show that printed media still occupies a significant part of the industry. This is because it offers certain benefits that are unavailable elsewhere

5 Tips for Promotional Calendars Printing

Mon, 08 Feb 2016 13:01:31 -0600

With the year 2015 coming to an end, business firms and companies can make best use of this time by a handy marketing tool - which is printing promotional calendars. It can provide an edge over any other form of advertising strategies, making your brand image visible to customers for 365 days of the year! With more innovations around the corner with the availability of online printing services, one can have this job done through the design of personalized calendar online.

5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

Thu, 04 Feb 2016 13:45:29 -0600

Effective direct mail marketing brings new leads and more business; good results and return on investment are possible. While online campaigns are getting a lot of buzz, the growth in technology has not hindered direct mail marketing. Instead, the opportunities are now enhanced. Here we lay out 5 ways you can implement a successful direct marketing campaign that will generate leads.

Beer and Your Business?

Tue, 19 Jan 2016 07:05:02 -0600

Wondering how beer has anything to do with marketing your business? Around 100 years ago all beer was advertised on the basis of purity. The word PURE was often advertised in big, bold letters. Some brewers even took out double paged ads so they could make that word even bigger. But how does that relate to you today?

Direct Marketing Automation - Your Most Reliable Marketing Strategist

Tue, 12 Jan 2016 12:00:35 -0600

Marketing Automation works through the process of automated tracking and monitoring of individual prospects on the company's website. The marketing team can use the various marketing automation tools to decipher prospect's interests, needs and goals.

Coupons Are a Buyer's Best Friend

Tue, 05 Jan 2016 07:02:13 -0600

Coupons have been around since the beginning of man's shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy, and leave you with a pleasant feeling that you saved money.

Making A Targeting Mistake

Mon, 04 Jan 2016 14:00:14 -0600

"Umm this isn't what I was expecting from you. I was expecting a "Real" Advertisment so I can get more business and more sales."

5 Ways To Instantly Make An Event Flyer Stand Out

Tue, 22 Dec 2015 10:52:40 -0600

Whether it is a school carnival or a product launch, a flyer is an inexpensive yet effective way to promote personal and professional events. Flyers can spread the word around about an event, as well as provide significant details about it, including date, address and more.

The 3D Printing Is Changing the Future of Business

Fri, 18 Dec 2015 10:05:30 -0600

The 3D printing technology has been around for many years but it is only in recent times that the change has caught the fancy of all business owners; big and small. And why not? With this technology finding its way into so many applications it is no wonder that every business wants to jump onto the bandwagon of this form of digital printing to reap the benefits.

Predictions for Direct Marketing Tactics in the Coming 2016

Mon, 14 Dec 2015 15:34:33 -0600

One of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to directly communicate with the target customer and showcase your product to them but with reservations and risks. As with the other industries, direct marketing also flourished at enormous levels in 2015, thanks to the mobile apps developer companies who contributed significantly in developing the direct marketing industry in this year.

Cross-Media Marketing: Taking Direct Mail to the Next Level

Mon, 14 Dec 2015 06:54:30 -0600

The progressive innovations today launch numerous doors of company chances for desperate online marketers and entrepreneur in reaching more customers to be thinking about their company brand and offers. When incorporated with a well created online marketing technique in producing natural leads that are feasible and helpful to company development, a direct mail might be an efficient marketing device. It is not unexpected to keep in mind the enhancing innovative methods of marketing utilized by aggressive online marketers making use of the very best of innovations.

The Many Colors of Direct Mail Marketing

Thu, 10 Dec 2015 09:05:37 -0600

Need a little something to spice up your direct mail marketing campaign? Suggestions never hurt, right?

Enjoy the Benefits of Print Finishing

Wed, 25 Nov 2015 14:27:09 -0600

Learn how print finishing can help your marketing efforts. There are several different print finishing options to choose from!

Generate More Leads and Sales With Masterful Headlines

Wed, 25 Nov 2015 12:39:38 -0600

In this article, we look at the most important part of your marketing copy. Headlines are a critical part of every piece of copy you create and represent true 80/20 marketing. In fact, direct-response legend Ted Nicholas recommends spending 80% of your time crafting the headline and 20% on the rest. It's THAT important.

Neuroscience Says Don't Abandon Print Marketing Just Yet

Fri, 30 Oct 2015 07:15:21 -0500

The tendency as the world becomes more mobile, more digital, and more dominated by touchscreens is to think that print media is going to die a death. But some recent studies in neuroscience have indicated that it would be unwise for organisations to turn their back on paper for getting their messages across just yet. Paper marketing is easier for our brains to interpret and can hit some of the spots that digital marketing simply cannot, it seems. So the days of the glossy brochure and the eye-catching flyer may not be over yet...

9 Ways to Advertise Your Business With Flyers

Wed, 28 Oct 2015 07:17:32 -0500

Flyers and postcards are a very inexpensive way to market your business and if you well done can be effective. Here is 9 ways you can use a flyer: 1. Menu For restaurants a menu is a good way to advertise your business. It is an inexpensive

Direct Marketing, A Goldmine Of Opportunity

Wed, 14 Oct 2015 09:37:16 -0500

In this article I describe how the internet entrepreneur can tap into a goldmine of opportunity. A growing market that has opportunity to outperform email marketing. And, not that many marketers are doing right now.

Is Lumpy Direct Mail Dead?

Thu, 08 Oct 2015 13:11:22 -0500

Since the mid-nineties, lumpy mail and other dimensional mail have been important strategies to break through the boundaries of direct response statistics. And there's no question that they have worked very effectively. Open rates have been higher; response rates have been higher; and ROI is higher, despite the extremely high initial investment in packaging and product.

How to Make Direct Mail Marketing Work in a Digital Age

Fri, 02 Oct 2015 11:15:03 -0500

Looking for some helpful tips in making your direct mail marketing campaign work? Look no further, here you'll find a few tips that may be just what your campaign needs for success.

Every Door Direct Mail - The Cheapest Way To Target Local Customers

Fri, 02 Oct 2015 06:06:05 -0500

Every Door Direct Mail, also known as EDDM, is a U.S. Postal Service program that targets local residences or residences and businesses by city, zip code and carrier route. EDDM is the cheapest way to send direct mail to local neighborhoods in your market area. There is no need for expensive bulk postal permits, lists of names and address, and imprinting. Some online printing services can handle the whole project in-house usually called Full Service EDDM, which makes it, hassle free. The best part is the mailing cost just $0.183 cents per card and it saves marketing costs.

Tips/Hints for a Successful Printing Job

Wed, 16 Sep 2015 11:33:32 -0500

Do you have to prepare documents for printing? If so, here are some tips/hints so that you don't get your files back from your printer. Over the years I have been amazed at individuals that have graduated from graphic school but they don't know how to save the files to be printed correctly.

8 Content Marketing Channels to Promote Your Business

Fri, 11 Sep 2015 06:17:47 -0500

Useful content, sent via an array of content marketing channels, is an effective way to provide quality information and solutions to your customers, whether individuals or business-to-business (B2B) customers. Let content marketing channels be your tools to educate others on what you have to offer and why they will provide solutions to their needs. These channels will assist you in presenting solutions to your target market, who make purchasing decisions

Why Email Marketing Is Less Effective Than Ever Before, And What You Can Do About It

Wed, 09 Sep 2015 09:23:21 -0500

Ask most anyone who's been online for any length of time if open rates on broadcast emails have gone down and the majority will give you a resounding YES! By some accounts email marketing is in proverbial toilet. Yet, there are others who say email marketing is still one of the most effective methods they use to promote products and services. So who's right; the majority or the handful who swear email marketing is alive and well? Actually, both. Here's why.

Choosing Eco-Friendly Printing Services

Mon, 17 Aug 2015 10:30:42 -0500

Eco-friendly printing companies are changing the world for the better. They are using safe solutions that abide by the 'green' standards. In this article, we will talk about why you should become a part of the green movement, too.

Three Direct Mail Marketing Tools to Improve Response Rate

Thu, 06 Aug 2015 13:30:05 -0500

Effective direct mail marketing strategies are the key behind successful conversions. Read this article to learn about three such tools.

The Power of Printed Brochures

Mon, 03 Aug 2015 14:31:06 -0500

Brochure printing is very essential for your Company/Organization. Even in today's age of digital technology there is nothing to replace the power of an attractively designed glossy brochure. Printed brochures still form an important tool of every business' marketing arsenal.

Direct Mail Still Works for Trade Shows

Fri, 17 Jul 2015 12:35:10 -0500

It's the electronic age. If you want to do anything with marketing, it must be done digitally, right? If you want to distribute information, you have to do it on the web, with website content, blog posts and social media sharing. So why go to a trade show? No one wants to trapes all over a convention center and leave with sore feet. Let's just go sit in Starbucks and read all about it on our smart phones. Yeah, it's a different world.

Tips To Choose A Good Digital Printing Company

Mon, 06 Jul 2015 11:30:36 -0500

When looking for quality prints for your brochures, posters, calendars, flyers, letterheads and even business cards, then you need to find a company that can effectively handle the digital printing project on your behalf. All these printed products are important because they will be representing your brand and company out there in the market and you want them to paint the best image for your brand. A few helpful tips will make it easy for you to choose a digital printing company you can trust.

Postcard Printing and Mailing Success Tips - Improve Visual Appeal and Reach Out to Smart Customers

Thu, 25 Jun 2015 12:41:51 -0500

In a highly competitive business environment, marketing pieces that can boast of the right design elements are destined to stand out. Read this article to know how to inject individuality into your printed pieces and stir up the curiosity of your prospects.

Top Brochure Printing Tips

Wed, 24 Jun 2015 15:54:37 -0500

A brochure is essentially a marketing and advertising tool for companies to spread the word about their brand and goods and reach out to a wider audience. With a longer shelf life, a well-designed brochure has the prospective to attract purchasers' attention and convert them into loyal buyers while obtaining a higher recall rate amongst the audience. Listed here are a few of the prime printing ideas to make impressive brochures:

Business Printing Services - Benefits of Relying on a Single Vendor

Mon, 08 Jun 2015 15:03:29 -0500

Business printing services play an important role in establishing a company's image in the market. Both small and big companies must opt for a single vendor to consolidate their business requirements, save costs and time.

Know How to Make the Perfect Postcard?

Fri, 29 May 2015 13:56:39 -0500

A How-To Guide to creating postcards that increase response rate from your mailing lists. Use all of some of these techniques to increase and build your business locally or nationally. Because of the inexpensiveness of mailing postcards and the way people respond directly to them, it is time to invest in them especially if you're a local small business owner and/or professional. This includes if you're a lawyer, doctor, realtor, carpet cleaner, contractor, and more. Postcards are best used as marketing to promote sales, store events, or special occasions at your small business. Keep your message short, your offer sweet, and use eye-catching images that make the card attractive.

Why the Use of Newspaper Ads and Yellow Pages Is Obsolete

Wed, 27 May 2015 07:26:28 -0500

Why are many businesses not achieving their goals these economic days? There are many answers to this question but do the use of newspaper ads and yellow pages ads form of business advertising still work? Are there businesses that are still using these forms of advertising to gunner traffic? In summary, newspapers and yellow pages have to restructure their marketing strategies if they still want to excel in business.

Are We Losing Our Minds? Confessions of a Modern Marketer

Wed, 20 May 2015 15:40:46 -0500

Marketing is no longer a skill, it is a logarithm. We once inspired the buyer with the promise of a brand. We now drop digital cookies like laced bread crumbs to further disrupt the consumer's already fractured mind. Neuroscience has confirmed that we are being intoxicated by a cocktail of modern contraptions that is changing the brain, and we wonder why there is an ROI crisis in social and digital media?

Email Marketing: One of the Best E-Commerce Strategies to Make a Business More Profitable

Mon, 18 May 2015 07:39:32 -0500

E-commerce is very challenging because of the very stiff competition in the digital marketing world, but it has been proven to really be very effective in promoting and escalating the sales and revenue of any type of business. Online businesses entail a step-by-step process.

Useful Ways to Increase Click-Throughs in Your Email Marketing Campaigns

Mon, 18 May 2015 07:37:12 -0500

Of all the diverse marketing strategies that entrepreneurs have tried over the years to make their businesses viable and increase their financial gains and make profits reach or even exceed their margins, Email Marketing is still one of the most powerful. Online business owners who use emails as a powerful tool to send their message across to their prospective clients find this marketing technique really very effective. But marketers have to be very keen about this marketing campaign because most emails may have been opened by a great number of audiences, this actually a good sign, but what...

The 10-Minute Approach to Building Stronger Client Relationships in As Little As 20 Days

Wed, 08 Apr 2015 14:28:27 -0500

A systematic and planned approach to client relationship building communications can pay big rewards in improved and more profitable client relationships. This article shows how for a small time and money investment.

Need of Trade Show Booths for Personalized Marketing

Thu, 19 Mar 2015 15:45:52 -0500

Despite the rapid strides in online marketing, face-to-face marketing is as important today as it was decades back. Nothing works better when it comes to building sustainable brand power than direct communication with customers.

How Do I Get More Leads To Grow My Business?

Wed, 18 Mar 2015 14:30:22 -0500

Learn the fundamentals for generating leads for your business. If you have a budget for marketing, you will be able to identify the difference between tactical and strategic sides of marketing. If you don't have a budget, learn the fundamentals of networking to generate leads by inspiring networking partners to provide introductions to your prospective clients.

The Value Of Personalised Print In Direct Marketing

Fri, 06 Mar 2015 07:19:13 -0600

This article explains how personalised or variable data printing (VDP) offers a powerful marketing tool using currently available digital print technology for targeted print marketing. This brings much higher response rates than standard direct mail, especially when combined with online communications, by combining the universal applicability and perceived value of print with the flexiblity of personalisation, tailoring content to each customer.

Catalog and Marketing Tips

Fri, 13 Feb 2015 07:48:18 -0600

Catalogs are great sales tools. We've put together some tips for putting together a successful catalog and marketing campaign.

The Power of the Story! The Secret Weapon of Successful Start-Ups and Booming New Businesses

Thu, 05 Feb 2015 08:16:38 -0600

Story Marketing is perhaps the most powerful weapon available to start-ups, entrepreneurs and smaller companies with limited marketing budgets. Stories are how we learn, share, and communicate. Humans have been telling stories since antiquity. The narrative, the yarn and the age-old tale the are in our blood and our bones and when a good story meets a strong marketing channel... sheer branding magic happens.

Mind Over Content: The New Multi-Channel Marketing Dialogue

Wed, 04 Feb 2015 09:05:24 -0600

Today's consumer has been dramatically transformed but many Direct Marketers continue to hold tightly to the tired image of buyers sitting by the phone salivating over a free widget, a bonus gadget, or a complimentary thig-a-ma-jig. The modern customer is a savvy, contemporary, real-time creature that longs for an intelligent conversation and insightful information to help educate them so they can be empowered to take action.

Brochure Printing Tips and Tricks - Produce the Highest Quality Marketing Materials

Thu, 29 Jan 2015 07:58:20 -0600

Brochure printing is a popular method to promote your business. Companies around the world use these marketing solutions to push their company to the next level.

Things to Bear in Mind When It Comes to Booklet Printing

Thu, 29 Jan 2015 07:56:22 -0600

Booklet printing is a fantastic way to make an impact on customers. This print solution is use by thousands of companies around the world as part of their marketing campaigns. As with any printed materials, there are certain factors you must bear in mind to make sure that you do the best results and the highest quality materials that can give you a positive and professional image moving forward.

Brochure Designing - The New Phase in Designing

Thu, 29 Jan 2015 07:27:29 -0600

With the advancement in technology, brochure designing has become a boon in the advertising industry. Different companies use brochures to attract customers and sell their products in an effective manner. In general, brochures are marketing tools that play a vital part in the growth of any business. They are in the form of a booklet or a handout, containing important information about a company, including its products and different services they provide. They are used to enhance your professional image, highlighting key factors like mission, visualization and nature of your business. You can put as much information you want to on these brochures, depending upon the number of pages you have decided to uphold. Brochure plays a remarkable role in promoting your business. This is an effective way of doing business and has made a mark in the advertising industry with its continuous rise in demand.

Benefits of Booklet Brochure Printing

Wed, 28 Jan 2015 07:14:15 -0600

Booklet brochure printing provides a number of benefits to help you boost your business and make a statement to your clients. When looking at all the promotional printing opportunities available through print shops, this type of printing can provide you with numerous advantages to take full advantage of.

Printing Flyers: Important Things to Remember

Wed, 28 Jan 2015 07:07:09 -0600

Flyers can be an exceptionally useful marketing tool. They are often used to get a message across to clients, whether posted through a letterbox or handed out on a main street in the city. These small pieces of high quality paper present information that is valuable and useful to clients with the hope that they draw customers in and increase revenue.

Importance of Marketing Automation for B2B Marketers: Response to How and Why

Fri, 23 Jan 2015 08:59:56 -0600

Marketing automation has been around for some time now and lots of new marketing automation services are accessible in the market for B2B marketers to focus on the right prospects. The purpose of this article is to help B2B marketers understand importance of marketing automation in their campaigns.

Only a Marketing Database Is a Marketing Database

Fri, 16 Jan 2015 08:11:04 -0600

In order to perform successful multi-channel marketing, marketers must incorporate all of their marketing data from internal and external systems into one source of record-A marketing database. Know if your marketing database is really a marketing database.

Take Business Marketing One Step Higher With Custom Printed Bags

Mon, 12 Jan 2015 11:41:10 -0600

The concept of custom printed bags is not new to us. You barely walk into a mall and an hour later you walk out with at least 5 colorful bags in different sizes and materials each representing their own store. After custom-made stationary, bags are the most popular as business promotional tools. There are several reasons for it.

How Email Marketing Benefits Businesses

Fri, 09 Jan 2015 08:31:20 -0600

E-mail marketing is a form of direct marketing, which is used to communicate for commercial or fund-raising messages to an audience. Email marketing concept has dynamically changed the companies' style of marketing of their businesses. Email helps companies speak or express any fresh idea or info more quickly and happily than ever in the past.

How Do Emotions Impact Marketing?

Wed, 31 Dec 2014 06:43:27 -0600

People are emotional beings. Every action that a human does is based on emotion. If they have a good emotion that is flowing they will stop at nothing to get what they want. As marketers it is our job to make a person emotional about a product so that they purchase the service or product. This is easily accomplished when you understand what makes a person emotional in a positive and negative way.

Use a Scientific Method in Marketing

Tue, 30 Dec 2014 10:11:04 -0600

Marketing approaches are in the hundreds. How do you determine who to market to and how? If a person cannot answer this question then you will want to read this article.

Bad to Great Databases and Lead Generation Marketing

Tue, 30 Dec 2014 07:53:59 -0600

High quality data is half the battle to successful lead generation marketing. Best case as an organization, you run multi-channel lead generation marketing campaigns to utilize your valuable data. To do so effectively, you should have a formal, internally published data entry policy and a visual how-to guide for all sales force automation (SFA) or customer relationship manager (CRM) users. The documents should outline exactly what data is acceptable for all leads, contacts, and accounts to create a solid framework. And the documents should be part of the onboarding process.

3D Printers - What Can They Really Do?

Mon, 29 Dec 2014 15:06:01 -0600

With the recent announcement by Royal Mail of the launch of its 3D printing service, it seems that this new technology is at the forefront of people's minds. But, with prices of printers starting from 1,000 pounds, many industry experts predict that this technology will stay within the realms of big business, with only enthusiasts buying the lower priced models. But what is 3D printing and how can it be put to use?

Printing Services That Can Boost Your Business Visibility

Tue, 23 Dec 2014 11:12:05 -0600

As a company you want to increase your visibility, improving your customer base and in turn boosting your revenue on a monthly basis. You can't expect to open a business, launch a website and the customers will come running. You need to set up marketing campaigns and you have to promote your business to local customers and take advantage of online opportunities.

Booklet Brochure Printing With Word

Tue, 23 Dec 2014 11:11:27 -0600

Whether you're a new business just starting out or you're a company that has been operating in your local area for many years, booklet brochure printing can be a valuable marketing tool. This print solution helps you reach your target audience, give them valuable information on products and services and ensure you increase your visibility within your marketplace.

Client Newsletters: Do They Really Belong in Your B2B Marketing Mix?

Tue, 02 Dec 2014 06:03:35 -0600

Client newsletters must earn their place in the marketing mix. A newsletter that fails to engage target audiences, and does not foster two-way conversations with decision-makers, may not be worth the time and effort that's required to produce it.

Discovering Your Target Market

Tue, 25 Nov 2014 05:27:09 -0600

It's easy to market to everyone, but that won't get you the results you are looking for. The majority of consumers or businesses out there aren't interested in what you have to sell. You need to step back and take an unbiased look at your product and your current customers so you are able to determine who you should be focussing your direct marketing efforts on. In order for your direct marketing campaign to be successful, you need to discover your target market.

The One Thing Every Store Owner Should Do In 2015

Fri, 14 Nov 2014 09:19:10 -0600

How have you done meeting your business goals for 2014? Are you on target? Ahead? Tragically behind? In order to hit the New Year running, it's time to start putting some thought around what you can do differently in 2015. Every business (and business owner) is guilty of sliding itnto complaency and acceptig the status quo--especially if things are going well. But new change brings new life--and new customers--to your business. Learn the ONE THING every business owner should do in 2015.

How to Market Smart During the Holiday Season

Thu, 13 Nov 2014 14:55:19 -0600

The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece.