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Fast Company



Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.



Published: Mon, 27 Mar 2017 22:12 +0000

Last Build Date: Mon, 27 Mar 2017 22:12 +0000

Copyright: Copyright 2017, Mansueto Ventures
 



Gwyneth Paltrow Wants To Put Her Goop Inside You

Mon, 27 Mar 2017 20:30 +0000

Goop enters the $37 billion nutritional supplements industry, but not without criticism. CEO Paltrow explains her vitamins to Fast Company.

Goop enters the $37 billion nutritional supplements industry, but not without criticism. CEO Paltrow explains her vitamins to Fast Company.

The new CEO of the lifestyle website and e-commerce company Goop is a polarizing figure—and she's fine with that.

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A Startup's Plan To Cut Air Freight Costs In Half With 777-Size Drones

Mon, 27 Mar 2017 18:30 +0000

In 2020, Natilus's huge unmanned planes could carry 200,000 pounds of goods across the world. But first, a 30-foot prototype must pass test runs.

In 2020, Natilus's huge unmanned planes could carry 200,000 pounds of goods across the world. But first, a 30-foot prototype must pass test runs.

Commercial passenger jets fly at an altitude of around 30,000 feet or higher. Imagine sitting in a window seat of one of those giant aluminum tubes a few years from now as it makes its way across the Pacific Ocean. Picture looking down about 10,000 feet below. You just might see what one startup thinks could be the future of international cargo transport.

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And They All Lived Happy-ishly Ever After: The Return Of "Love, Actually"

Mon, 27 Mar 2017 17:27 +0000

Life hasn't all been smooth sailing for these characters since we last saw them. But the same can be said for us, too.

Life hasn't all been smooth sailing for these characters since we last saw them. But the same can be said for us, too.

You know what makes me cry? Well, almost everything, to be honest—including the closing scene of Love, Actually, the 2003 romantic comedy your cynical boyfriend secretly loves as much as you do. You know what I'm talking about: it's that montage of families, lovers, and friends joyously greeting and hugging each other in the arrivals terminal at Heathrow Airport. It brings a tear (or 40) to my eye every time—and I've watched Love, Actually more times than anyone should ever admit on the internet. I realize it's the movie version of a seven-dollar Hallmark card, but I'm kind of the human version of a five-dollar Hallmark card, and we've all got to aspire to something.

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Apple's Bid To Reclaim The Classroom From Chromebooks May Be Too Late

Mon, 27 Mar 2017 17:14 +0000

With price cuts and new features, Apple is making iPads more school-friendly—but only after Chromebooks became go-to educational machines.

With price cuts and new features, Apple is making iPads more school-friendly—but only after Chromebooks became go-to educational machines.

Apple has traditionally had strong bonds with the education market. It's also offered healthy discounts on computers to all kinds of schools. As with many of the company's policies, these moves have had a look of goodwill about them, but also neatly aligned with a shrewd marketing objective: hook young people into the Apple mindset when they're young so that they'll buy Apple stuff (at full price!) in the future.

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Kevin Hart Gets Ballsy For New Tommy John Campaign

Mon, 27 Mar 2017 14:10 +0000

Kevin Hart's Morning Briefing is the latest in the unique collaboration between the comedian and the brand.

Kevin Hart's Morning Briefing is the latest in the unique collaboration between the comedian and the brand.

Let's just say Kevin Hart is no fan of Newton's cradle. In a new series of ads for underwear brand Tommy John, the comedian introduces us to the concept of Hart's Cradle which, spoiler alert, doesn't involve a bunch of balls bouncing around and crashing into each other. This is just one public service announcement in Hart's 22-episode Kevin Hart's Morning Briefing short video series for the brand.

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Can This Hipster Hangout Get Red & Blue America Talking?

Mon, 27 Mar 2017 12:30 +0000

After the election of Donald Trump, big-city marketing firms are finding innovative ways to connect with small cities like El Paso & Omaha.

After the election of Donald Trump, big-city marketing firms are finding innovative ways to connect with small cities like El Paso & Omaha.

The Outpost is not in a beautiful neighborhood. Sandwiched between a gas station and a credit union, the two-story concrete slab blends into the landscape as you breeze by it on the interstate highway. But inside, it is anything but drab. The Outpost is a 3,500-square-foot events space unlike any other—at least, any other in El Paso, Texas.

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Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting

Mon, 27 Mar 2017 12:00 +0000

The new shop was launched by former David & Goliath executives Mike Geiger, Seema Miller, and Colin Jeffery.

The new shop was launched by former David & Goliath executives Mike Geiger, Seema Miller, and Colin Jeffery.

A decade ago, it was traditional versus digital. Today, the biggest disruption in advertising has been how global consulting giants like Deloitte and Accenture have moved in to the industry through acquisition and internal development. Deloitte alone has acquired a dozen creative agencies over the last few years, while Ad Age last year named Accenture Digital the largest and fastest-growing digital agency network. And now ad agencies are trying to shift their own strategies to better compete with the new behemoths on the block.

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Should Your Company Be A Benefit Corporation, A B Corp, Or What?

Mon, 27 Mar 2017 10:00 +0000

Answers to the confusing questions about the different certifications for social good companies.

Answers to the confusing questions about the different certifications for social good companies.

Traditionally, when companies did good in the world, they set up philanthropies or corporate responsibility units, or spent on "cause marketing." Now there are more morally far-reaching options, including incorporating as a benefit corporation (a legal designation in 31 states), or applying for B Corporation status (a 50-state certification policed by B Lab, a nonprofit group). These standards safeguard workers, customers, the environment, and communities as much as shareholders, say "b-business" advocates, and signal a distaste for short-termist managerial thinking. Also, benefit corporation statutes offer some protection from people who might change a company's social mission down the road (though the law isn't settled on these questions).

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The Nonprofit Industry Has A Big Wage Gap Problem

Mon, 27 Mar 2017 10:00 +0000

Not to mention the fact that in an industry that is 70% female, fewer than 45% of CEO positions are occupied by women.

Not to mention the fact that in an industry that is 70% female, fewer than 45% of CEO positions are occupied by women.

Female CEOs in the nonprofit world are still being paid less than their male counterparts. In fact, the bigger the organization, the bigger that pay gap. While women leaders make roughly 8% less than male leaders at groups with a budget of $250,000 or less, the disparity widens to 25% for groups at the $25 million or higher level, according to a recent GuideStar report. Nationally, women within the private sector generally make an average of 20% less than their male counterparts, according to the Institute for Women's Policy Research.

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Use These Words At The End Of Your Emails To Increase Your Chance Of Getting A Reply

Mon, 27 Mar 2017 09:53 +0000

It may seem like an inconsequential part of your message, but the closing of your email has an impact on whether you'll get a response.

It may seem like an inconsequential part of your message, but the closing of your email has an impact on whether you'll get a response.

You undoubtedly spend time drafting the body of your email, but how much thought do you put into your sign-off? "Sincerely," "Thanks," or "Best"—the words you use to close an email can impact your chances of receiving a response, according to a study by email productivity software provider Boomerang.

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This Museum Is Full Of Chocolate You Can Eat

Mon, 27 Mar 2017 09:00 +0000

Chocolatier Jacques Torres has expanded one of his stores to include a chocolate museum that's as mouth watering as it sounds.

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The Lesson Your Startup Needs To Learn From Thinx's PR Nightmare

Mon, 27 Mar 2017 09:00 +0000

It's not usually the first thing entrepreneurs think to put in place, but it's vital for a company to thrive.

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A Short Guide To Work Phone Calls For People Who Grew Up Texting

Mon, 27 Mar 2017 09:00 +0000

One psychologist explains why taking refuge in texts, emails, and chat platforms might be holding back your career.

One psychologist explains why taking refuge in texts, emails, and chat platforms might be holding back your career.

You come into work, and you're buried beneath an avalanche of texts, emails, and chat messages. You leave work with your smartphone in hand, and it's basically the same thing. The last time you actually spoke on the phone was either because you had to—via a crappy teleconferencing system, perhaps—or because your aunt in Delaware called to wish you happy birthday. Phone calls, in other words, are few and far between, and you prefer to keep them that way.

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The Most Common Resume Mistakes And How To Fix Them

Mon, 27 Mar 2017 09:00 +0000

From choosing the right verb to leaving off one crucial word, there are three simple ways to boost your chances of getting the job.

From choosing the right verb to leaving off one crucial word, there are three simple ways to boost your chances of getting the job.

Reviewing 300,000 resumes gives you some perspective on the art and science of making an impact in a single page. For Ladders, a membership-based job-matching site for professionals, assessing and analyzing the results of 300,000 resumes from its users surfaced a few common errors that can have a big impact on whether a job candidate even gets a chance to proceed to the interview stage.

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How I Created My Dream Job That Didn't Exist

Mon, 27 Mar 2017 09:00 +0000

Following her interests and asking lots of questions led this 29-year-old to become a crowdfunding expert.

Following her interests and asking lots of questions led this 29-year-old to become a crowdfunding expert.

Alex Daly has worn many professional hats in her life—from magazine fact-checker to a production manager and grant writer for documentary films.

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Three Spring-Cleaning Tips To Help You Plan For Summer Vacation Right Now

Mon, 27 Mar 2017 09:00 +0000

Because it's not like you haven't started thinking about the beach already.

Because it's not like you haven't started thinking about the beach already.

The days are getting longer and the weather is warming up. Maybe you've booked those tickets for summer vacation already, or you're planning to put in your time-off request next week. You look at that tropical desktop background—the lame, preset one that's on your computer year-round—but today it's faintly different: The palm trees seem to tremble slightly in a salt breeze you can almost smell.

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10 Common Thank-You Note Mistakes That Can Cost You The Job Offer

Mon, 27 Mar 2017 09:00 +0000

Sending a handwritten thank-you note is a totally outdated gesture—and possibly all it takes to give you an edge.

Sending a handwritten thank-you note is a totally outdated gesture—and possibly all it takes to give you an edge.

In today's fast-paced world of online job ads, mobile apps, and social media networking, does something as old-fashioned as a post-interview thank-you note still mean anything? In a word, yes.

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Southwest Airlines' Digital Transformation Takes Off

Mon, 27 Mar 2017 08:00 +0000

Rolling out new software is hard in any company, but it's even harder when your employees still send faxes.

Rolling out new software is hard in any company, but it's even harder when your employees still send faxes.

Southwest Airlines' hub in Dallas exists in a world of constant hecticness. Love Field, one of the city's two main airports, is as close to a private Southwest airport as you're likely to find. On any given day, Southwest operates 180 flights out of the airport; apart from a few Virgin America and Delta flights, Love Field is Southwest's home turf. Southwest's corporate headquarters is even located there.

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This Ice Cream Is Made From Food Waste (It's Delicious)

Sun, 26 Mar 2017 10:00 +0000

The Portland-based Salt & Straw is releasing a new series of flavors crafted exclusively from food that otherwise would have ended up in the trash to bring attention to all the good food we throw away.

The Portland-based Salt & Straw is releasing a new series of flavors crafted exclusively from food that otherwise would have ended up in the trash to bring attention to all the good food we throw away.

The ice cream is a rich, off-white color, streaked through with warm brown apple butter that cuts the sweetness of the spiced-rum-flavored cream. On the menu of Salt & Straw, the Portland-based, small-batch ice cream institution, the unusual flavor combination is not out of place; Kim and Tyler Malek, the cousins behind Salt & Straw, have made a name for themselves selling offbeat takes on classic staples; their chocolate ice cream is laced with marshmallow fluff, and their strawberry holds hints of honey balsamic vinegar and black pepper.

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Four Silent Personal-Branding Mistakes You Don't Realize You're Making

Sun, 26 Mar 2017 09:00 +0000

If you're going to describe your expertise as "unparalleled," make sure you're quoting a satisfied customer—not yourself.

If you're going to describe your expertise as "unparalleled," make sure you're quoting a satisfied customer—not yourself.

Whether you work for yourself full-time or have a side hustle, having a personal brand is unavoidable. But while there are more self-promotion tools than ever, actually gaining an audience can still be pretty hard. Everyone has a brand message they're trying to get across.

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The War For Talent Is Over, And Everyone Lost

Sat, 25 Mar 2017 09:00 +0000

Two decades ago, McKinsey researchers saw a "war for talent" brewing. Looking at current trends, two experts see no victors.

Two decades ago, McKinsey researchers saw a "war for talent" brewing. Looking at current trends, two experts see no victors.

This story reflects the views of these authors, but not necessarily the editorial position of Fast Company.

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Tom Colicchio Wants To Transform How We Think About Food Policy

Fri, 24 Mar 2017 18:30 +0000

The Top Chef star dishes it out on aid to farmers, nutrition trends, and the restaurant rent crisis.

The Top Chef star dishes it out on aid to farmers, nutrition trends, and the restaurant rent crisis.

Tom Colicchio is a busy man. The Top Chef personality and restaurateur whose Crafted Hospitality Group runs some of America's best known eateries is also a cofounder and board member at Food Policy Action, an advocacy group best known for its "National Food Policy Scorecard," which rates politicians on their commitment to keeping food safe, healthy, and affordable.

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U.S.-Backed Efforts To Promote Openness And Democracy Are At Risk In The Age Of Trump

Fri, 24 Mar 2017 16:00 +0000

The Open Tech Fund spends millions to fund tools that support freedom of information and democracy. What happens now is anybody's guess.

The Open Tech Fund spends millions to fund tools that support freedom of information and democracy. What happens now is anybody's guess.

Secure, online communication has gone mainstream since the election. Downloads of Signal, the encrypted messaging tool, have jumped dramatically, as have those of browsers for accessing the web through the anonymizing Tor network. News outlets including the Washington Post and the New York Times have advertised secure digital channels for sources to send anonymous tips. Even Trump administration insiders have reportedly taken to communicating through Confide, a previously obscure app for sending disappearing text messages.

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Least Creative Thing Of The Day: This Billboard Urges You To "Throw Rocks At Girls"

Fri, 24 Mar 2017 14:54 +0000

A jewelry company thought it was appropriate to put up a billboard with a joke about violence against young women. Twitter disagreed.

A jewelry company thought it was appropriate to put up a billboard with a joke about violence against young women. Twitter disagreed.

Sometimes, it's not okay to advertise with jokes about violence against women. One company just learned as much the hard way. (Some might even say they learned it in a way that's as hard as a rock hitting young, female skin.)

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Domino's Day Off, Pedigree's Child Replacement Program: The Top 5 Ads Of The Week

Fri, 24 Mar 2017 13:50 +0000

Adobe foils a bank robbery, French DIY goes epic, and the difference between internet cats and IRL cats.

Adobe foils a bank robbery, French DIY goes epic, and the difference between internet cats and IRL cats.

As brand advocacy goes, or at least branding with a positive message, the standard bearer must be Dove's ongoing "Real Beauty" campaign, which kicked off in 2004. But dog food brand Pedigree is a strong contender, with global ads and campaigns that have consistently advocated for, while raising both awareness and funds, for dog adoption since 2007. To date, the Pedigree Foundation has awarded more than $5 million through more than 4,000 grants to shelters and rescue organizations throughout the U.S. alone.

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Gorillaz Are Back With Their New Single "Saturnz Barz" And A VR Music Video To Boot

Fri, 24 Mar 2017 13:40 +0000

A trippy space odyssey awaits you, replete with singing pizza, relentless monsters, and a very naked Murdoc Niccals.

A trippy space odyssey awaits you, replete with singing pizza, relentless monsters, and a very naked Murdoc Niccals.

It's been six years since Gorillaz dropped their last album, and now they're marking their triumphant return with Humanz and its lead single "Saturnz Barz." But Gorillaz being Gorillaz, the music video for "Saturnz Barz," directed by Tank Girl co-creator Jamie Hewlett, is a six-minute VR short film that takes everyone's favorite virtual band on a barrel roll through space. And if you listen closely during the video, you'll hear snippets of the tracks "Ascension," "Andromeda," and "We Got The Power" from Humanz.

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Why New Media Studio Blackpills Partnered With Vice For A Slew Of Scripted Series

Fri, 24 Mar 2017 12:03 +0000

The growing media empire made its first foray into scripted digital content with four web series produced by new French studio Blackpills.

The growing media empire made its first foray into scripted digital content with four web series produced by new French studio Blackpills.

Vice's ongoing quest to be among the most dominant media empires of the 21st century has been going pretty well so far. They've cultivated an authoritative voice on topics from music and drugs, to far-flung civil wars and promising technological breakthroughs. After they announced the launch of their own TV network, Viceland, they followed it with an announcement that they'd presold advertising for the next three years.

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Netflix Without Borders: Inside The Streaming Service's Plans For Global Domination

Fri, 24 Mar 2017 12:00 +0000

How VP of original content Cindy Holland and the rest of her team are working to mine other countries for streaming gold.

How VP of original content Cindy Holland and the rest of her team are working to mine other countries for streaming gold.

When Netflix first began producing original series five years ago, VP of original content Cindy Holland was a one-woman department. "It was me, effectively," the veteran Netflix executive said at the company's Los Gatos, California-based headquarters during a "Netflix Labs" event.

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A New Point-and-Click Revolution Brings AI To The Masses

Fri, 24 Mar 2017 10:00 +0000

Like web programming a decade ago, artificial intelligence is building simplified tools for non-experts, which could result in new jobs.

Like web programming a decade ago, artificial intelligence is building simplified tools for non-experts, which could result in new jobs.

These days, you can learn web design or Python programming from books or online tutorials. But the next major wave of computing, artificial intelligence, belongs to a select few, highly trained experts who earn six-figure salaries. "If you look at how many people are graduating with a data science degree, and what the percentage is of those who have expertise in AI and machine learning, you pretty much end up with thousands only," says Mazin Gilbert, VP of advanced technology at AT&T Labs.

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One Of These 5 Student Ideas For Refugee Tech Will Win A $1 Million Prize

Fri, 24 Mar 2017 10:00 +0000

This year's Hult Prize is looking for "sustainable and scalable, for-good, for-profit enterprises" to help refugees around the world. Meet the five finalists.

This year's Hult Prize is looking for "sustainable and scalable, for-good, for-profit enterprises" to help refugees around the world. Meet the five finalists.

There are many reasons for student-entrepreneurs to enter this year's Hult Prize, including the $1 million check (the most of any social good innovation contest anywhere), and the chance of standing on stage with Bill Clinton as he announces the winner this Fall. Bloomberg Businessweek has dubbed the Hult, which recognizes and develops new social enterprise ideas, "the Nobel Prize for B-schools."

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The Keystone Pipeline Is Approved, But There May Not Be Enough Demand To Build It

Fri, 24 Mar 2017 10:00 +0000

Trump just gave the massive oil pipeline project new life. There's only one problem: the bad economics of the oil industry.

Trump just gave the massive oil pipeline project new life. There's only one problem: the bad economics of the oil industry.

On January 24, his fourth day in office, Trump tried to resurrect the Keystone XL Pipeline. He invited TransCanada, the company behind the pipeline, to reapply for a presidential permit that the Obama administration had rejected in 2015. Two days later, TransCanada filed the application. On March 24, it announced that the pipeline had been reapproved. But that doesn't necessarily mean that the pipeline is guaranteed to be built.

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How I Got My Dream Job Traveling The World And Taking Care Of Pandas

Fri, 24 Mar 2017 09:34 +0000

Working as a wildlife veterinarian is a rare opportunity. Here's how one guy made it happen.

Working as a wildlife veterinarian is a rare opportunity. Here's how one guy made it happen.

Marc Valitutto, 36, is a wildlife veterinarian at the Smithsonian's Global Health Program. Valitutto's day to day involves interacting with wildlife with the hope of preventing viral outbreaks. Any vet needs to go to vet school to begin their professional journey. Valitutto, however, has the amazing opportunity to travel the world, solve global health problems, and even play with giant pandas, which is rare for people even in the veterinary field.

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Four Workplace Stereotypes Millennials (Like Me) Thoroughly Resent

Fri, 24 Mar 2017 09:00 +0000

We're just as multifaceted as any other group of human beings, so let's finally put these tired stereotypes to bed.

We're just as multifaceted as any other group of human beings, so let's finally put these tired stereotypes to bed.

Millennials hear a lot about how their personality traits from other people. At least that's how it often feels to this millennial (whose job involves getting pitched many drafts of articles on that subject every week) but also to plenty of others in my generation.

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From Thinx's PR Crisis To Taking Better Notes: This Week's Top Leadership Stories

Fri, 24 Mar 2017 09:00 +0000

This week's top stories explore how Thinx's PR nightmare validates HR, the secrets to good note taking, and doing the 80/20 rule one better.

This week's top stories explore how Thinx's PR nightmare validates HR, the secrets to good note taking, and doing the 80/20 rule one better.

This week we learned how Thinx's PR ordeal reflects the need for strong HR policies, why your current note-taking practices might not be that effective, and how to go a step beyond the classic 80/20 rule when it comes to managing your workweek.

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The Deceptively Simple Type Of Question Every Interviewer Needs To Know

Fri, 24 Mar 2017 09:00 +0000

"Launching questions" are straightforward, open-ended, and 12 words or less. Here's how to use them.

"Launching questions" are straightforward, open-ended, and 12 words or less. Here's how to use them.

We all love to hear ourselves talk, and good interviewers can make a job applicant open up just by asking the right questions. But what makes a question good? Simple: When it's easily understood. Too often, the questions recruiters and hiring managers ask are confusing—they use too many words, overwhelming the listener.

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Four Questions You Should Always Ask Before Starting A New Work Project

Fri, 24 Mar 2017 09:00 +0000

You might just want to dive in head first, but stopping to make sure you've got all the information you need can save you later on.

You might just want to dive in head first, but stopping to make sure you've got all the information you need can save you later on.

You just left your meeting with your boss, and your head is spinning. She assigned you to a new project and you feel super unclear about several aspects of it.

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