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Preview: WSJ.com: Media & Marketing

WSJ.com: Media & Marketing



Media & Marketing



Last Build Date: Tue, 06 Dec 2016 07:44:37 EST

Copyright: copyright © 2016 Dow Jones & Company, Inc.
 



Under Armour Sets MLB Deal

Tue, 06 Dec 2016 07:44:11 EST

Under Armour struck a sponsorship deal with Major League Baseball that will put the company’s logo on the front of a major professional sports uniform but will give most revenue from jersey sales to another company.



Ad-Spending Growth to Slow Significantly in 2017

Mon, 05 Dec 2016 00:00:06 EST

Ad-spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from IPG’s Magna Global



Gawker Changes Tune on Decision to Publish Hogan Tape

Fri, 02 Dec 2016 16:15:39 EST

Gawker Media, which has long defended its right to publish a video that showed wrestler Hulk Hogan having sex, is now blaming the ensuing legal battle on a former editor.



China's Dalian Wanda Faces Renewed Regulatory Scrutiny Over Hollywood Deals

Thu, 01 Dec 2016 09:52:32 EST

Top Senate Democrat Chuck Schumer is calling for increased scrutiny of China’s ambitions in Hollywood and other sectors, lending a critical new voice to a cause championed by President-elect Donald Trump.



Birthday at Burberry? Luxury Brands Add Personal Services

Wed, 30 Nov 2016 10:55:04 EST

Rather than adding stores, some luxury labels are aiming to boost sales at existing sites. One way: catering to the whims of their best customers.



Disney Boosts 2016 Dividend By 8.8%

Wed, 30 Nov 2016 17:23:52 EST

Walt Disney Co. declared a dividend of 78 cents for the second half of 2016, increasing its total payout for the year by 8.8%.



Breitbart Takes Aim at Kellogg in Ad Dispute

Thu, 01 Dec 2016 09:50:13 EST

Breitbart News launched an online campaign for a boycott of Kellogg after the cereal maker said it would withdraw ads from the conservative website, citing concerns about its content.



Netflix Now Lets You Download, But Many Top Shows Are Off Limits

Wed, 30 Nov 2016 16:03:08 EST

Netflix is now letting subscribers download shows and movies to iPhones, iPads and Android phones and tablets at no extra cost. But many of its hottest shows aren’t available for offline viewing.



AppNexus Files Confidentially for IPO

Wed, 30 Nov 2016 17:16:53 EST

AppNexus Inc., an automated online-advertising technology company, has confidentially filed paperwork for an initial public offering that is likely to come in the second quarter of 2017.



Wrangler's Branded Lifestyle Site Generates Ad Revenue

Wed, 30 Nov 2016 12:52:21 EST

When Wrangler set up a western lifestyle website three years ago, the hope was to generate some buzz for the jeans brand and drive sales. But there was a side benefit: it turned into a nice advertising business on its own.



CMO Today: Is 2017 the Year of the Common Media Currency?

Wed, 30 Nov 2016 08:13:45 EST

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.



Online Shopping Adds Muscle to Holiday Sales

Tue, 29 Nov 2016 22:24:51 EST

As the holiday spending season kicks off, online shopping is emerging as a clear winner, helped by increased use of mobile phones.



Facebook Tries to Hook Users Longer With Games in News Feed, Messenger

Tue, 29 Nov 2016 13:59:40 EST

Facebook launched a new way to play games on the social network and in its messaging app, the latest effort to get people to spend more time in its ecosystem.



Asian Hoteliers Join Forces on Loyalty Programs

Tue, 29 Nov 2016 23:17:29 EST

As global hotel brands get bigger and expand their customer bases through elaborate loyalty programs, smaller players are exploring alliances with their peers to fight back.



Before Politics, Steven Mnuchin Was Hollywood Player

Wed, 30 Nov 2016 12:27:51 EST

President-elect Donald Trump’s top pick for Treasury secretary had a hand in financing hit films like “Avatar” but was also involved in the struggling Relativity Media studio.



Marlboro Black Lures Back Millennial Smokers

Mon, 28 Nov 2016 22:03:02 EST

A slide in the share of young adult smokers who choose Marlboro cigarettes has been arrested by Philip Morris’s introduction of a lower-priced alternative to its traditional Reds.



Time Inc. Rejected $18-a-Share Overtures From Bronfman-Led Group

Tue, 29 Nov 2016 11:53:50 EST

Time Inc. rejected two overtures from Edgar Bronfman Jr. and Access Industries that offered at least $18 per share for the country’s largest magazine publisher, according to people familiar with the matter.



CNN Buys Casey Neistat's Video App Beme

Mon, 28 Nov 2016 14:21:30 EST

CNN has acquired video-sharing start-up Beme, a social media app launched last year by popular YouTube star Casey Neistat. The deal is valued at about $25 million.



AT&T Unveils Pricing for DirecTV Now Streaming Service

Tue, 29 Nov 2016 18:22:16 EST

AT&T said its internet-based television service DirecTV Now will go on sale this week and cost between $35 and $70 a month based on the package of channels that customers select.



IHeartMedia Unit Seeks to Amend Certain Notes

Tue, 29 Nov 2016 18:56:46 EST

IHeartCommunications Inc., a unit of radio giant iHeartMedia Inc., is seeking debtholder consent to the amend the terms of certain notes in connection with potential exchange offers.



As Gap Struggles, Its Analytical CEO Prizes Data Over Design

Mon, 28 Nov 2016 10:18:13 EST

Art Peck has seen seven straight quarters of lower sales as the company battles to stay on top of trends; creative directors as ‘false messiahs.’



Mobile Looms Larger With Holiday Shoppers

Mon, 28 Nov 2016 11:20:08 EST

Americans jumped on holiday deals over the weekend, but a larger slice of their spending migrated online, often through mobile devices, highlighting the high-wire act that faces retailers tethered to stores.



You Know What Kids Need Today? Their Own Teslas

Sun, 27 Nov 2016 20:41:03 EST

Toy makers flood the market with junior-size battery-operated sports car knockoffs with multiple speeds, slick paint jobs, working headlights, horns and leather seats.



Broadway Casts Offer Retailers a New Stage

Sun, 27 Nov 2016 20:26:35 EST

Retailers looking to convey their brand identities are increasingly embedding themselves with master storytellers: Broadway shows.



'Moana' Makes Splash at Box Office

Mon, 28 Nov 2016 16:46:59 EST

Walt Disney Co.’s “Moana” sailed to a hit $81.1 million at the box office over the five-day holiday weekend. The estimated gross is the second-best five-day Thanksgiving opening of all time, behind Disney’s “Frozen.”



As AT&T's DirecTV Now Streaming Service Is Unveiled, Watch the Details

Mon, 28 Nov 2016 12:01:01 EST

AT&T will unveil its long-promised over-the-top video service Monday as the company attempts to get a foothold in the future of how Americans watch television.



On Black Friday, Teens Prioritize Bargains Over Brands

Fri, 25 Nov 2016 20:01:54 EST

Teen retailers have taken a beating in the past year as young consumers eschew uniformity and turn to lesser-known or fast-fashion options.



'Moana' Another Holiday-Season Hit for Disney

Mon, 28 Nov 2016 15:49:53 EST

Walt Disney Co. has another holiday-season hit on its hands.



Amazon Explores Rights for Live Sports Packages on Prime

Tue, 22 Nov 2016 14:01:18 EST

Amazon.com has been in talks for live game rights with the National Basketball Association, Major League Baseball, the National Football League and more.



Google Search Results Can Lean Liberal, Study Finds

Mon, 21 Nov 2016 21:21:39 EST

A new study reopens a debate over whether Google’s search results lean liberal, a bias that could influence public opinion.



BuzzFeed, NBCUniversal to Intertwine Ad Sales and Production

Tue, 22 Nov 2016 10:49:18 EST

BuzzFeed and NBCUniversal revealed plans to intertwine their ad sales and production, as part of NBCU’s additional $200 million strategic investment in the digital media darling.



AT&T, Dish, WPP to Buy Invidi Technologies

Mon, 21 Nov 2016 17:32:54 EST

AT&T, Dish Network and WPP are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.



After Trump's Win, Ad Agencies Worry They Misunderstand Consumers

Mon, 21 Nov 2016 12:26:53 EST

In the wake of Donald Trump’s election as U.S. president with a wave of support from middle American voters, advertisers are reflecting on whether they are out of touch with the same people who propelled the businessman into the White House.



'Fantastic Beasts' Takes Top Spot at Box Office

Sun, 20 Nov 2016 21:46:39 EST

‘Fantastic Beasts and Where to Find Them’ had no trouble finding first place at the box office this weekend, if not in as magical a fashion as some expected.



How Facebook Plans to Fight Fake News

Mon, 21 Nov 2016 07:56:00 EST

Mark Zuckerberg outlined several steps Facebook is testing to fight misinformation, an acknowledgment that the social network could be doing more to avoid its proliferation.



Lights, Camera, Redaction: China Sets New Rules for Filmmakers

Sat, 19 Nov 2016 00:07:50 EST

In Hollywood, they make movies to make money. In China, a new law adds an extra hurdle: to serve “the people and socialism.”



Bloomberg Changes Businessweek Leaders, Ends Political TV Program

Thu, 17 Nov 2016 15:41:23 EST

Bloomberg LP announced a series of changes across its news organization, including a revamp and new leadership at its money-losing magazine Bloomberg Businessweek and the end of its high-priced political news program, “With All Due Respect.”



Amazon Sets Out for a Global Expansion of Video Streaming

Thu, 17 Nov 2016 20:01:53 EST

Amazon.com is on the verge of a massive global rollout of its streaming video service, people familiar with the matter said, taking direct aim at rival Netflix Inc.



Facebook Says It Found More Miscalculated Metrics

Thu, 17 Nov 2016 00:11:43 EST

Facebook has found more discrepancies in how it calculated some measurements related to how consumers interact with content, raising more questions about the metrics that marketers lean on to decide whether to buy ads on the social media network.