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Social media news and business strategies blog

Last Build Date: Tue, 17 Jan 2017 02:51:03 PST


How to create mobile-friendly content with Google’s AMP

Tue, 17 Jan 2017 02:51:03 PST

AMP is a Google-backed open-source project designed that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices. Continue reading

Tips to boost your video marketing (infographic)

Thu, 12 Jan 2017 00:43:59 PST

Studies show that 69 percent of consumers would choose video over text to learn about a product or service. Here are some tips to enhance your video marketing. Continue reading

How to convert blog visitors to social media followers

Thu, 12 Jan 2017 00:07:24 PST

Post by Adi Englander It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they … Continue reading

Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year

Wed, 21 Dec 2016 12:46:19 PST

Why do search professionals scatter like roaches when the kitchen light comes on?  Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers?  What’s up with that? Don’t we all know that Google Search is a somniloquist!  Whenever he is able to catch some shut-eye, … Continue reading

All your best content may now be considered fake news

Wed, 21 Dec 2016 12:57:34 PST

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and … Continue reading

Contactually is a flawed secret weapon

Wed, 21 Dec 2016 12:57:32 PST

While online influencer marketing is my raison d’être,business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. I have committed to using everything I have learned in PR and marketing to do what both you and I probably never spend nearly enough time … Continue reading

Micro-influencer marketing is the new long tail

Wed, 21 Dec 2016 12:58:03 PST

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I … Continue reading

Ultimate SEO Checklist – 75+ effective techniques (Infographic)

Tue, 17 Jan 2017 02:46:29 PST

This Ultimate SEO Checklist is a well-researched and comprehensive guide that consists of the best on-page and off-page SEO tactics that online businesses need to know about. Continue reading

Search + Social = Online Reputation

Wed, 21 Dec 2016 12:57:51 PST

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris, or now for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off … Continue reading

Today’s online influencers are tough

Wed, 21 Dec 2016 12:57:48 PST

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 … Continue reading