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Social media business strategies blog

Last Build Date: Sun, 23 Jul 2017 10:08:24 PDT


5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Sun, 23 Jul 2017 10:08:24 PDT

Post by Adi Englander Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be … Continue reading

Book review: ‘Angel: How to Invest in Technology Startups’

Wed, 19 Jul 2017 13:18:42 PDT

Book review: “Angel,” Jason Calacanis’ first book, is brash, candid and opinionated, much like the author, and it’s a refreshing change of pace from the dry angel investing tomes that have preceded it. Continue reading

Using Webinars to Breed an Innovation Culture among Remote Workers

Tue, 18 Jul 2017 08:07:21 PDT

Post by Adi Englander It is common knowledge that innovative employees are every good company’s dream, but at present, it’s only really larger organizations that are getting innovation right. Innovative people are unique because they think differently. Larger companies most often get this, and are prepared to pay for it.   The good news is that any business – large … Continue reading

How to leverage social media to build a prosperous brand

Mon, 03 Jul 2017 03:18:53 PDT

Post by Adi Englander In the current business ecosystem, one of the single most vital things a brand leader can do is learn to harness the immense and near immeasurable power of social media. This is the key to nurturing an idea and transforming it into a legitimate brand. Social media provides entrepreneurs with boundless opportunities to reach, engage, and … Continue reading

8 creative ways to use customer feedback to improve your business

Wed, 14 Jun 2017 02:43:27 PDT

The real value of customer feedback lies in what you do with the information. Here's how you can evaluate and act on the info you gather for your business. Continue reading

Context is king: Overcoming the language barrier

Thu, 11 May 2017 13:24:13 PDT

Social media sites have introduced users to Natural Language Processing (NLP) technology to enable users to read posts in other languages. Reverso Context goes a step beyond by offering a more context-driven technology. Continue reading

Social media to boost your business

Thu, 04 May 2017 03:17:10 PDT

Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image. Continue reading

4 Hacks to Boost Your Twitter Traffic

Thu, 04 May 2017 03:12:42 PDT

Post by Adi Englander Twitter is one of the most established social networks with over 328 million active monthly users. If you use the right strategies, you should be able to drive a fraction of these users back to your websites which can result in a huge amount of traffic. Are you using Twitter to market yourself? Would you like … Continue reading

4 reasons your content marketing isn’t working & how to fix it

Thu, 04 May 2017 02:57:57 PDT

If you’re not sure why your content seems to be falling flat in performance, here are four of the top reasons why content marketing campaigns fail and what you can do to get back on track. Continue reading

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Thu, 13 Apr 2017 02:21:20 PDT

Post by Adi Englander Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each, depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. With these costs in … Continue reading