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The Brick Factory Blog



Last Build Date: Thu, 23 Mar 2017 21:12:42 +0000

 



Twitter: Who, What, When, Where, and Why?

Thu, 23 Mar 2017 15:25:40 +0000

One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.

In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:

  • Media type: graphic,
  • ...
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The weariness of technology

Tue, 28 Feb 2017 15:57:36 +0000

It’s been a long day. Eugene O’Neill long and there wasn’t so much as a Tylenol PM in the mix. Most of my days are like this now and it’s not because I’m getting up there according to my weird, blunt doctor. My days are long and harrowing because they are full to the brim with technology....

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How is Stacks different from Paragraphs?

Wed, 22 Feb 2017 20:08:55 +0000

We announced a new Drupal module called Stacks a few days ago.  Since we launched the module we’ve gotten some thoughtful questions from the Drupal community about why we built Stacks given that is appears similar to Paragraphs.

The short answer is that we love the Paragraphs module and we strongly considered extending it....

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Introducing Stacks: a better way to Drupal

Thu, 16 Feb 2017 13:46:41 +0000

We love Drupal. It is flexible, feature-rich, cost effective and has a fantastic user community supporting it. It is the Content Management System we use most.

However, we will be the first to admit that Drupal isn’t perfect. And perhaps the number one way it isn’t perfect is the page building experience it provides content managers....

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Google Optimize brings A/B testing to the masses

Tue, 03 Jan 2017 16:08:52 +0000

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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Brick Factory Holiday Card 2016

Wed, 21 Dec 2016 21:31:50 +0000

Following is our 2016 Brick Factory holiday card.  Enjoy!

...

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How to make people care about your boring content: election edition

Tue, 01 Nov 2016 22:13:21 +0000

Election day is one week away. That is a big deal for my clients.

My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....

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Email Marketing Platforms: Which One is For You?

Mon, 24 Oct 2016 19:06:33 +0000

Email is still important.

Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.

Especially for a non-profit,...

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MozCon 2016: 10 Key Takeaways

Fri, 07 Oct 2016 13:04:13 +0000

1. You can eat anything at Pike Place.

Turns out there is only one direct flight from DCA to SEA on a Sunday. And Katie was on it. She arrived in Seattle at 10am and had nothing to do.

After a bit of googling, she booked an afternoon tour of Pike Place with Savor Seattle....

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Preventative maintenance: the key to keeping your website healthy and safe

Thu, 29 Sep 2016 14:35:59 +0000

Life is full of things we do because we have to. Trips to the DMV.  Jury duty.  Paying taxes. Dental appointments.  Oil changes.  These things are no fun.  But as painful and tedious as these tasks are, the consequences of not doing them are far worse.  

Spending $50 and an hour of your life getting an oil change sucks.  ...

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