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The Brick Factory Blog



Last Build Date: Tue, 03 Jan 2017 22:10:31 +0000

 



Google Optimize brings A/B testing to the masses

Tue, 03 Jan 2017 16:08:52 +0000

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

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Brick Factory Holiday Card 2016

Wed, 21 Dec 2016 21:31:50 +0000

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How to make people care about your boring content: election edition

Tue, 01 Nov 2016 22:13:21 +0000

Election day is one week away. That is a big deal for my clients.

My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....

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Email Marketing Platforms: Which One is For You?

Mon, 24 Oct 2016 19:06:33 +0000

Email is still important.

Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.

Especially for a non-profit,...

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MozCon 2016: 10 Key Takeaways

Fri, 07 Oct 2016 13:04:13 +0000

1. You can eat anything at Pike Place.

Turns out there is only one direct flight from DCA to SEA on a Sunday. And Katie was on it. She arrived in Seattle at 10am and had nothing to do.

After a bit of googling, she booked an afternoon tour of Pike Place with Savor Seattle....

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Preventative maintenance: the key to keeping your website healthy and safe

Thu, 29 Sep 2016 14:35:59 +0000

Life is full of things we do because we have to. Trips to the DMV.  Jury duty.  Paying taxes. Dental appointments.  Oil changes.  These things are no fun.  But as painful and tedious as these tasks are, the consequences of not doing them are far worse.  

Spending $50 and an hour of your life getting an oil change sucks.  ...

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How to generate a style guide using Hologram & Gulp

Tue, 20 Sep 2016 12:27:48 +0000

Why do I need a style guide?

Let’s be honest, I code differently than you.  And you code differently than the guy sitting next to you with Cheez-it crumb fingers playing Pokemon Go when no one is looking.  So how can we (front end developers) make sure we are providing consistent high quality code across a team?  ...

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How to create a members only section that people will actually use

Tue, 23 Aug 2016 20:29:40 +0000

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

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How to avoid three common project management pitfalls

Wed, 17 Aug 2016 14:01:02 +0000

A few weeks ago I wrote a post about how important it is for project and account managers at web development firms to have empathy.  If you are able to see the world as your client does, chances are you are going to do a great job for them.  You will be able to anticipate problems before they happen....

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Empathy: a project manager’s secret weapon

Wed, 03 Aug 2016 20:14:03 +0000

Our Brick Factory team recently moved into a new office in the McPherson Square area of Washington, DC.   Our new space was previously occupied by a law firm with an affinity for wood paneling, ship drawings and 80s style carpet.  Thankfully, as part of our lease we were given the opportunity to completely gut the space and rebuild to our exact specification.  ...

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