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Last Build Date: Sun, 22 Apr 2018 14:41:17 +0000

 



Five digital metrics your nonprofit should be tracking

Sun, 22 Apr 2018 14:41:17 +0000

One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit....

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GDPR is coming. Here’s what you should be doing.

Wed, 18 Apr 2018 16:45:43 +0000

Have you received a bunch of emails about updated Privacy Policies recently?

Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).

Should you care? Should you stop deleting those emails? What updates should you make to your website?...

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Why a picture of Fabio is on our thank you page

Fri, 30 Mar 2018 17:21:30 +0000

Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.

On most websites many small opportunities to connect are squandered.  A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...

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The Three Things Every Nonprofit on Instagram Should Know

Wed, 14 Mar 2018 19:37:38 +0000

Last year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?

So, for the past six months, I’ve researched the big questions: What content works best on Instagram?...

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Making Your Website Work for You: Knowing What to Track and Why

Thu, 01 Mar 2018 19:33:07 +0000

The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?

We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:

  1. Growing their email list
  2. Increasing online donations

You can track these key metrics through your email marketing platform,...

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Boost Nonprofit Donations with Google’s Donate Button

Tue, 20 Feb 2018 15:38:19 +0000

If there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?

Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....

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Five Best and Worst Super Bowl Ads

Mon, 05 Feb 2018 15:07:23 +0000

Did you watch the Super Bowl? Of course you did. You sat pleasantly with your extended family checking your watch as the game dragged on, because it’s a school night after all and little Trevor is not exactly killing it in reading comprehension and you can not have that discussion again at Parents Night....

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We Tried Facebook’s New Donation Tools. Here’s What We learned.

Wed, 24 Jan 2018 16:22:46 +0000

You’ve got a large, engaged Facebook following. They comment, they like, they share. But, for some reason, they’re not donating.

Frustrated? You’re not the only one.

Thankfully, about six months ago, Facebook rolled out several ways for its users to support their favorite nonprofits.

Before,...

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Drawing Logos from Memory

Wed, 03 Jan 2018 21:11:43 +0000

As an experiment Signs.com  recently had over 150 people draw ten famous logos completely from memory.  The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy.  Check out the full study as it is fascinating.

After reading this article, our team decided to perform an experiment....

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