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Brick By Brick from The Brick Factory



The Brick Factory Blog



Last Build Date: Wed, 15 Nov 2017 15:45:19 +0000

 



Effective Beats Fancy

Wed, 15 Nov 2017 15:30:05 +0000

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....

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How to build a great online donation system using Stripe

Tue, 07 Nov 2017 15:42:10 +0000

As a web development firm that works with non-profits, we frequently help our clients implement online donation systems. There are a ton of great platforms that non-profits can use to power their online giving.

However we have increasingly found ourselves recommending Stripe. Stripe isn’t used strictly for online giving....

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Thinking in Widgets: A Better Page Building Experience in Drupal

Fri, 29 Sep 2017 18:33:17 +0000

A few years ago we realized the old strategy of designing websites page by page was dying a slow and painful death. Increased complexity and more complicated requirements were increasingly rendering the approach useless and inefficient. Since then, we’ve been revamping our entire website planning and build process to keep up with the more complex,...

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How We Built It: African Parks Website

Tue, 12 Sep 2017 19:53:36 +0000

Over the last few years, we have embraced a systems-based approach to website development. Instead of designing and developing page templates, we focus on defining overall styles for a site and creating reusable components called widgets. Widgets are the building blocks that content managers use to build pages.

In my Design Systems,...

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How to Win Followers & Influence People: Influencer Marketing for Nonprofits

Fri, 25 Aug 2017 21:26:46 +0000

Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer.

A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Posts like this aren’t just a great way to increase your following:

  • “Influencer marketing content delivers 11X higher return on investment (ROI),
  • ...
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Setting up a New Widget with Stacks: a 4-Step Guide

Tue, 22 Aug 2017 15:15:30 +0000

Hello and welcome to this quick tutorial about working with Stacks.

First of all, you might be wondering: What is Stacks?

Stacks is a Drupal 8 module that allows you, or a content editor, to easily create complex pages.

The main concept around Stacks are the widgets....

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See You at Drupal GovCon

Fri, 21 Jul 2017 18:58:52 +0000

The countdown has begun! Drupal GovCon is only a week and a half away. We’re looking forward to seeing you all July 31st through August 2nd.

Every summer we send our team up to Bethesda to learn the latest in Drupal site building, front end development, user experience,...

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Three of social media advertising’s best kept secrets

Thu, 29 Jun 2017 20:41:45 +0000

I love Facebook. It’s my favorite way to figure out what doggo is taking the internet by storm this week. In the 11 years or so since I signed up, Facebook has evolved – rolling out new updates every few months. As a user, I hate this. It’ll take me a good week to figure out where things are....

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Site Speed: how to audit and improve

Tue, 20 Jun 2017 21:28:17 +0000

Is your site fast enough?

User experience is a critical part of any website build or design. And site speed is an important part of that experience. Users want the page to load in few seconds or they lose interest and leave.  This is particularly true for mobile users....

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Don’t be a Jerk: A Humane Approach to Client Management

Thu, 08 Jun 2017 13:19:08 +0000

My job as COO of Brick Factory is to figure out how to make our company better – part of which is making sure our company’s core values are reflected in the work we do.

In the case of client management, we feel very strongly that being honest,...

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