Last Build Date: Thu, 13 Apr 2017 16:47:22 +0000
Tue, 11 Apr 2017 18:40:21 +0000
One of the most challenging parts of running a web development firm is workflow management. Inevitably members of our Brick Factory team get blocked, meaning they can’t complete their work while they wait on someone else to make a decision or perform a task. Blocking is a huge problem, as it can result in delays,...Continue Reading
Thu, 23 Mar 2017 15:25:40 +0000
One of our goals in 2017 is to improve our social media strategy. We want data to inform our strategy, understand what content our audience likes best, and identify best practices for posting to our Twitter account.
In order to achieve this, we started reviewing all of our 2016 Twitter content and broke it down into a number of categories and components:
Mon, 20 Mar 2017 16:51:41 +0000
Are you looking to add some website development or digital marketing experience to your resume? Are you hoping for hands-on experience that stands out to employers? Do you like cornhole? Then come work with us at The Brick Factory!
We’re a team of 20 designers, developers and strategists who build great websites and help non-profits achieve their digital goals....Continue Reading
Tue, 28 Feb 2017 15:57:36 +0000
It’s been a long day. Eugene O’Neill long and there wasn’t so much as a Tylenol PM in the mix. Most of my days are like this now and it’s not because I’m getting up there according to my weird, blunt doctor. My days are long and harrowing because they are full to the brim with technology....Continue Reading
Wed, 22 Feb 2017 20:08:55 +0000
We announced a new Drupal module called Stacks a few days ago. Since we launched the module we’ve gotten some thoughtful questions from the Drupal community about why we built Stacks given that is appears similar to Paragraphs.
The short answer is that we love the Paragraphs module and we strongly considered extending it....Continue Reading
Thu, 16 Feb 2017 13:46:41 +0000
We love Drupal. It is flexible, feature-rich, cost effective and has a fantastic user community supporting it. It is the Content Management System we use most.
However, we will be the first to admit that Drupal isn’t perfect. And perhaps the number one way it isn’t perfect is the page building experience it provides content managers....Continue Reading
Tue, 03 Jan 2017 16:08:52 +0000
In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize. Optimize is still in private beta, but I was fortunate enough to get an invite in early December.
I’ve been playing with Optimize on our own website ever since and think it is fantastic. ...Continue Reading
Wed, 21 Dec 2016 21:31:50 +0000
Following is our 2016 Brick Factory holiday card. Enjoy!
Tue, 01 Nov 2016 22:13:21 +0000
Election day is one week away. That is a big deal for my clients.
My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....Continue Reading
Mon, 24 Oct 2016 19:06:33 +0000
Email is still important.
Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.
Especially for a non-profit,...Continue Reading