Subscribe: John Chow dot Com
Preview: John Chow dot Com

John Chow dot Com

The Miscellaneous Ramblings of a Dot Com Mogul

Last Build Date: Wed, 28 Jun 2017 06:40:51 +0000


How Influencers Are Changing the Face of Advertising

Wed, 28 Jun 2017 06:40:51 +0000

When I was a kid growing up in the 90s, I wanted to drink Gatorade and wear Nikes because I saw all those commercials on TV with Michael Jordan. Like Mike. I wanted to be like Mike. Celebrity endorsements have been huge for a number of generations and while they may still hold some weight among some circles, the scope […]