Last Build Date: Mon, 24 Apr 2017 21:15:22 EDTCopyright: Copyright 2017 Ulitzer.com
Mon, 24 Apr 2017 16:15:00 EDTThis term Data Unification is new in the Big Data lexicon, pushed by varieties of companies such as Talend, 1010Data, and TamR. Data unification deals with the domain known as ETL (Extraction, Transformation, Loading), initiated during the 1990s when Data Warehousing was gaining relevance. ETL refers to the process of extracting data from inside or outside sources (multiple applications typically developed and supported by different vendors or hosted on separate hardware), transform it to fit operational needs (based on business rules), and load it into end target databases, more specifically, an operational data store, data mart, or a data warehouse. These are read-only databases for analytics. Initially the analytics was mostly retroactive (e.g. how many shoppers between age 25-35 bought this item between May and July?). This was like driving a car looking at the rear-view mirror. Then forward-looking analysis (called data mining) started to appear. Now business also demands "predictive analytics" and "streaming analytics".
Mon, 24 Apr 2017 15:30:00 EDTIn his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Mon, 24 Apr 2017 07:30:00 EDTBack in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
Mon, 24 Apr 2017 00:00:00 EDTThe explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general.
Sun, 23 Apr 2017 10:15:00 EDTWhen executing an effective digital transformation strategy, management is tasked with placing the right workload into the most appropriate IT environment. This represents a shift from buying parts for self-assembly to composing services through self-serve consumption and pay-per-use models. Quite often this transition also leads to the adoption of software defined environments across the enterprise infrastructure.
Wed, 28 Dec 2016 08:45:00 ESTWith over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Thu, 25 Aug 2016 17:15:00 EDTIs the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Tue, 03 May 2016 07:15:00 EDTInternap Corporation has expanded its OpenStack-based bare-metal Infrastructure-as-a-Service offering, AgileSERVER 2.0, to its data centers in Amsterdam, Dallas and Santa Clara, Calif. Launched in 2015 out of Internap’s New York Metro data center in Secaucus, N.J., AgileSERVER 2.0 is now available in four locations globally, enabling enterprises and devops teams running mission-critical applications and big data workloads to build scale-out infrastructure environments that are higher performing and more cost-effective than commodity public cloud platforms.
Fri, 18 Mar 2016 13:00:00 EDTMany years ago, I wrote a blog that aimed to help organizations evaluate open source projects in terms of enterprise suitability. That blog was lost when the employer took the publication off-line, and my Google-fu has been unable to recover a copy (if you happen to have it, ping me, I’d love a copy). At the time I wrote it, I considered blogs to be dispensable, with less need to keep a copy than articles – because they were largely opinion. Turns out that precisely because blogs are opinion+insight, you have to refer to them more to update or defend than most articles. I’ve been saving them since shortly after that particular blog was published, but that was no help here.
Thu, 03 Mar 2016 13:00:00 ESTIn 1999, a man named Eric S. Raymond published a book called, "The Cathedral and the Bazaar." In this book, he introduced a pithy phrase, "given enough eyeballs, all bugs are shallow," that he named Linus' Law after Linux creator Linus Torvalds. Raymond was calling out a dichotomy that existed in the software world of the 1990s, and he was throwing his lot in with the heavy underdog at the time, the bazaar. That dichotomy still exists today, after a fashion, but Raymond and his bazaar are no longer underdogs. They are decisive victors, thanks in no small part to a website called Github. And the only people still duking it out in this battle are those who have yet to look up and realize that it's over and they have lost.
Wed, 02 Mar 2016 15:15:00 ESTRecently, Forbes contributing writer and enterprise software, application development, and data management expert Adrian Bridgwater discussed how important it is to understand what freedom really means in the open source world. In open source, the word “free” refers to the liberty that users have in running, distributing, changing and improving the software, rather than its price. In fact, while “free” is an appealing word to many C-suite executives, it’s of prime importance that those who are just now considering implementing open source software in their organization understand that it’s the liberty that open source allows that benefits the enterprise, not necessarily the price tag. Open source allows for great freedom for how software is modified, used and shared within an organization, which can lead to greater creativity, innovation, and productivity free from licensing or functionality concerns.
Thu, 28 Jan 2016 13:00:00 ESTSYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system. Kintone leverages a single-click Excel-to-App conversion tool, a marketplace of pre-designed business Apps, and a drag-n-drop easy App Builder platform to enable quick and inexpensive custom App creation. Kintone clients configure apps, define workflows, set permissions and notifications, all without coding; and share data, updates, conversations, and real-time analytics in one central location for optimal productivity and visibility. Common applications include all variety of custom project, program, client, sales, operations and team management solutions.
Sun, 13 Sep 2015 15:45:00 EDTActiveGrid, Inc., the Enterprise LAMP company, has announced that Larry Abrahams has joined the company's management team as vice president of engineering. Abrahams will apply his extensive product development and engineering background to oversee ActiveGrid's open source and commercial product development.
Tue, 04 Aug 2015 10:00:00 EDTUnder a multi-year deal that presumes some undisclosed amount of money changing hands, RealNetworks is going to start offering the Firefox browser with RealPlayer, its Rhapsody music service and RealArcade game.
Tue, 19 May 2015 14:30:00 EDTThree new patents acquired by OIN come from Instantiations Inc., an object-oriented Java/Smalltalk tools house that's tight with Eclipse, and cover an Interactive Software Development System (No. 5,764,989); an Incrementation Byte Code Compilation System (No. 5,848,274); and a Data Representation for Mixed-Language Program Development (No. 6,067,413).
Wed, 06 May 2015 19:30:00 EDTZerto has announced the general availability of Zerto Virtual Replication 4.0 (ZVR 4.0). The company’s enterprise-class business continuity/disaster recovery (BC/DR) software is the first to protect, replicate, and migrate data between VMware vSphere and Microsoft Hyper-V hypervisors, as well as across private, hybrid and public cloud environments including Amazon Web Services (AWS). ZVR 4.0 also allows channel partners and cloud service providers to expand their offerings to grow revenues by providing Disaster Recover as a Service (DRaaS) as part of their Infrastructure as a Service (IaaS) offerings.
Fri, 01 May 2015 16:20:00 EDTOur major challenge is conveying the fact that Untangle is an all-in-one solution to IT departments. It is a hard concept to grasp when they are used to multiple vendors providing different levels of support. Convincing them that Untangle actually does everything for a lower cost can be challenging.
Mon, 23 Feb 2015 08:30:00 ESTWith many organizations incorporating open source code into their software, business managers should have a basic understanding of what open source is all about. After all, Gartner and Accenture report open source adoption rates nearing 100% so it’s likely that your development team is already incorporating open source code into their projects. So, what is open source? When a developer chooses to make his or her project open source, it gives third party developers the right to tinker and innovate with it. Check out this comprehensive video for an in depth explanation.
Fri, 12 Sep 2014 00:30:00 EDTAre you ready to put your data in the cloud? What is the future of security in the cloud? Does Docker quickly advance the development of an IoT application? What are the implications of Moore’s Law on Hadoop deployments? Get all these questions answered and hundreds more like them at 15th Cloud Expo. The Cloud Expo / Big Data Expo / Internet of @ThingsExpo program is now available for you to inspect and investigate in advance.
Tue, 12 Aug 2014 20:00:00 EDTOne place you never want to visit is a “zero-billion dollar market.” This is the ironic term used to describe technology trends that never take off, and I've seen a few of these over the years. Looks like that won't be the case with the Internet of Things, which has been touted (again) this week as one that will generate trillions of dollars of business by the year 2020. Specifically, I've seen reports of an IoT worth $7.1 trillion and another figure of $8.9 trillion by that time. The smaller of the two would represent about 10% of the entire global economy. Both numbers are patentialy ridiculous. The global food industry is this size; the global oil industry is less than half that. It's an insult to the millions of people who've built colossal industries and markets over the last few decades to blithely equate the IoT with them. What will happen is that mobile devices and sensors—the things of the IoT—will be connected to systems worth that much. But build a $30,000 smart car with $100 worth of sensors, and you've got $30,000 worth of IoT? Connect a multi-billion dollar enterprise IT infrastructure to a real-time monitoring and analytics application, and you've just added those billions to the IoT? This sort of forecasting leads to skepticism and cynicism. Which is too bad, because the IoT does have transformational potential, as smart grids, cities, and nations emerge. Its dystopic potential is huge as well, and I hope our societies can curb our politicians, bureaucrats—and the businesses that will play ball with them—from tightening the privacy intrusion noose further. In short, the IoT is no zero-billion dollar market. But let's be careful about all that talk of trillions.
Sun, 10 Aug 2014 11:00:00 EDTAs software consumers, we’ve become spoiled with the number of choices there are when it comes to open source and freeware. There are so many technologies and vendors out there shouting for attention that you don’t often have to look long to find a usable solution. When you’re on the other side of the relationship, this means that consumers (in this case, developers) aren’t necessarily going to come running because you released new software. You have to find a way to get their attention. One solution is to build, grow and sustain a community.
Fri, 08 Aug 2014 12:00:00 EDTThe Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. This presentation will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Wed, 30 Jul 2014 06:00:00 EDTThe primary indicator of success is success. That is to say that the number one thing people look to as a predictor of future performance is past performance. In the product space, this means that things like adoption are important as much for what it signals to other people as they are for bottom line revenues. And this is true even in the open source world. As SDN speeds its way towards mainstream adoption, this means that projects like OpenDaylight will need to establish early on that they are not only deployable but also deployed.
Tue, 04 Mar 2014 11:45:00 ESTRed Hat, Inc., on Tuesday announced a comprehensive open source business process management suite, Red Hat JBoss BPM Suite 6, which includes the next version of its business rules platform, JBoss BRMS 6. With JBoss BPM Suite 6, Red Hat brings a combination of business process management (BPM), business rules management (BRM) and complex event processing (CEP) technologies together in a single product offering. JBoss BPM Suite is a platform for business process management that includes all the capabilities of JBoss BRMS and adds support for modeling, automation, simulation, and monitoring of business processes. JBoss BRMS is a platform for business rules management and complex event processing that is used to host an organization’s business rules and to make business decisions based on those rules, as an alternative to coding them directly in applications. The complementary technologies help organizations respond to changing market conditions faster and easier through advanced decision and process automation capabilities, and empower business users to make the necessary changes without requiring IT to manually rewrite application code.
Tue, 04 Mar 2014 11:00:00 ESTThe history of open source has already been written and rewritten a couple of times, so there’s no need to go back to Genesis chapter one and revisit Linus Torvalds’ “just a hobby, won't be big” comments too often. But open source became more than the sum of its parts and the hobbyists grew successful in domains that traditionally belonged to their proprietary relatives. Historical Note: If you do still want the history of open source, then the YouTube hosted Revolution OS is about 100 minutes of the best open development commentary you will find.
Fri, 21 Feb 2014 16:21:00 ESTNow with ConVirt Open Source accessible in Amazon, the IT manager has a sophisticated management tool for his entire virtual infrastructure that has never been easier to access and simpler to deploy.
Mon, 20 Jan 2014 07:00:00 ESTA tutorial about Memory Monitoring and Limiting with LXC (Linux Containers) and the importance of building a metrics infrastructure. For a long time we didn't limit the amount of memory that you can use during your build on Codeship. There was the possibility of a bad build eating up all of our memory. A few weeks ago that bad build happened, using up so much memory that it decreased performance and eventually killed the test server. Even though we measure the memory usage of the whole test server, we didn't have the data to figure out exactly which build caused the trouble.
Tue, 17 Sep 2013 17:00:00 EDTViews is one of the most installed Drupal modules with over two thirds of Drupal sites reporting that they have it installed. Soon, though, that number will go up: as of Drupal 8, Views is a core module! This effort started as a community effort and was announced as an official Drupal 8 initiative in a post by Dries explaining why this change is so exciting. One of the reasons that Views is so popular is that it provides an ‘all-in-one' answer without writing a single line of code. But there's a reason that many programmers hate WYSIWYG editors: you see the result, but not the steps taken to produce it, and what you don't know might come back to bite you. While a WYSIWYG editor will get you broken links or weird formatting, WYSIWYG data retrieval can have direct performance implications. A'straightforward' View might fetch data in unexpected ways, and even ‘small' changes like adding a node relationship can result in radically different queries. Worse, any scalability issues may only manifest when a View is run against production-like data. A View focusing on user content might start choking on a user who favorites hundreds of nodes instead of the five you tested with.
Thu, 05 Sep 2013 07:00:00 EDTMoore-Wilson is a British design and development agency, purveyors of "bespoke technology solutions". In other words, they're in charge of the full web app experience, from design and development to lifecycle maintenance. Their projects are mostly PHP-based, often using Drupal as a CMS base. High-profile clients include British National Air Traffic Services, which runs UK air space, and Chatham House, an international think tank. With many distinct projects, MW needed a way to ensure new projects got built smoothly while keeping an eye on old ones, resolving operational problems with as little effort as possible. With performance and reliability insight automated, MW's 30 developers could focus on new applications. As a dimension of this challenge, having insight into the mechanics and performance of open-source and 3rd-party software was key.
Mon, 02 Sep 2013 13:45:00 EDTHaving a Deployment Pipeline in place is extremely helpful! Learn how to set it up and how to deploy to production servers with Zero Downtime Deployment in this article. A deployment pipeline lays out the whole process that your code needs to go through from your repository to production. It breaks the build into several parts (e.g., build, test and deploy) and all the associated steps that need to be taken. By defining a pipeline it is always clear which step needs to happen next. Martin Fowler describes it really well in his blog post. If you want to dig deeper into Deployment Pipelines I highly recommend Jez Humble and David Farley's book: Continuous Delivery.
Mon, 26 Aug 2013 06:30:00 EDTTwenty-two years ago today, a Finnish student by the name of Linus Torvalds sent an email that is now one of the iconic communications of the Internet era. In it, he told the comp.os.inix newsgroup – a newsgroup for all those using minix (from mini-Unix), a Unix-like computer operating system based on a microkernel architecture created by computer science professor Andy Tanenbaum – that he was "doing a (free) operating system (just a hobby, won’t be big and professional like gnu) for 386 (486) AT clones."
Fri, 23 Aug 2013 06:00:00 EDTMany IT professionals aged 40+ or 50+ are without a job and the task of finding a new one in IT is very difficult. There are a variety of opinions as to why this should be. Recently I participated in a popular discussion in the Linkedin Group "Israel High Tech" about high-tech veterans and work. Here is a quick summery of the arguments for and against.
Mon, 19 Aug 2013 06:30:00 EDTThe title was interesting enough that I drove to Santa Clara to listen to a panel discussion this last week. The companies present were: TransLattice, MemSQL, Basho, and GenieDB. Out of the four companies present, only Basho (product Riak) was … Continue reading (image)
Wed, 26 Jun 2013 07:30:00 EDTCitrix founder Ed Iacobucci died at home in his own bed Friday after a 16-month fight with pancreatic cancer, the same thing that killed Steve Jobs. He was 59. Friends said his last few weeks were difficult. He didn’t deserve that. He was much too nice. He had led the design team for IBM DOS and OS/2 before IBM and Microsoft were enemies and split in 1989 to start Citrix.
Thu, 20 Jun 2013 17:12:00 EDTIt takes about two minutes each to read the Apache 2.0, Berkeley, and MIT licenses. Pick one. They are good enough for one of the most successful collaborations we have witnessed in the short history of software development, and for two institutions for higher learning recognized for their contributions to computer and software technology. These licenses were written by lawyers that understood software copyright law and liberally sharing software. Apache Software Foundation projects are powering the growing business ecosystems of cloud computing, and have successfully powered the rise of the web for 15 years. No lawyer you hire will do better.
Mon, 17 Jun 2013 06:45:00 EDTAs the leader of Netuitive’s dedicated professional services team, I believe I work with some of the best and the brightest in the industry. My team is focused on enabling our IT analytics software to be delivered as a turnkey solution, and we have cut our teeth doing this at the world’s largest enterprises. So I thought I would share some of the insight we have gained over the past year. Following are four key lessons learned about what it takes to successfully deploy IT analytics software for some of the world’s largest companies.
Tue, 04 Jun 2013 10:00:00 EDTThe Open Group is planning a tweet jam around what it calls Platform 3.0 issues -- big data, cloud computing, the consumerization of IT and other current trends. Over recent years a number of technologies -- cloud, mobile, big data, social -- have emerged and converged to disrupt the way we engage with each other in both our personal and business lives. Most of us are familiar with the buzz words, including "the Internet of things," "machine-to-machine (M2M)," and "consumerization of IT," but what do they mean when they act in concert? How can we treat them as separate? How can we react best? Technologies have emerged and converged to disrupt the way we engage with each other in both our personal and business lives. I was early to recognize this confluence as more than the sum of its parts, back in 2010. And Gartner was early too to recognize this convergence of trends representing a number of architectural shifts which it called a "Nexus of Forces." This nexus was presented as both an opportunity in terms of innovation of new IT products and services and a threat for those who do not keep pace with evolution, rendering current business architectures obsolete.
Tue, 21 May 2013 17:00:00 EDTAfter trashing its public OpenStack cloud efforts Monday in favor of reselling third-party widgetry – and reportedly canning workers in the 300- man group according to TechCrunch – Dell folk who are left were anxious to say that Dell is still in the private OpenStack game, pointing to another press release put out Monday saying that Dell will enable Microsoft’s Windows Server Hyper-V as a viable hypervisor on the OpenStack cloud platform.
Mon, 20 May 2013 16:00:00 EDTNew breakthroughs in cloud-based data management empower databases with the necessary elasticity they need to be truly responsive to the ebbs and tides of supply and demand. Cloud computing allows all capital assets – computing power, memory and storage for example – to be exchanged at the best price, giving everyone the best value for their money. Like any free market, it will only deliver its full benefits to buyers and sellers if the right conditions are available. There can be no barriers to entry, and assets in the cloud must be capable of free movement. Unfortunately, the unsuitability of traditional relational database management systems (RDBMS) has created such a blockage. Their lack of elasticity or liquidity demobilizes computing resources. However, new developments in cloud database technology (like database bursting and hibernating functions) show how the database component can have the necessary fluidity to bring cloud-computing closer to ‘perfect market’ conditions and begin to deliver its full benefits.
Sun, 19 May 2013 09:00:00 EDTA recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, security from the cloud is used as the example of this new prioritization and strategic thinking.
Sat, 18 May 2013 12:00:00 EDTThese days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though? In his General Session at 12th Cloud Expo | Cloud Expo New York, McAfee expert Rishi Bhargava will help you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS).
Fri, 17 May 2013 10:00:00 EDTYou may have heard that cloud computing and Software-as-a-Service (SaaS) models can turn software technology into a pay-as-you-go utility that businesses can “plug in to” and use like electricity? Perhaps — however, software technology is far more varied, nuanced and diverse than electricity. You don’t win customers by having better electricity than your competition. Software, by contrast,...
Mon, 13 May 2013 07:00:00 EDTThe massive computing and storage resources that are needed to support Big Data applications make cloud environments an ideal fit. In his session at the 12th International Cloud Expo, Nati Shalom, CTO and Founder of GigaSpaces, will show how to build your Big Data "database on-demand" using MongoDB, Cassandra, Solr, MySQL, or any other Big Data solution, as well as manage your Big Data application using a new open source framework called “Cloudify.” All this, on top of the OpenStack cloud.
Tue, 30 Apr 2013 02:00:00 EDTEucalyptus Systems, Amazon’s private cloud partner, was expected to announce a new 3.3 release of its open source cloud platform Monday that promises its greatest compatibility with AWS yet. Its new capabilities are also supposed to make Eucalyptus the solution for developing and testing applications built for AWS. Users get new levels of availability, speed, resource utilization and cost savings across the application development lifecycle.
Thu, 25 Apr 2013 06:00:00 EDTAn Enterprise PaaS must truly be agnostic to the underlying elastic infrastructure, and fully support open standards. So the big question is whether the Pivotal Initiative will be able to break away from its roots with EMC and VMware and the associated ties to VSphere?
Tue, 23 Apr 2013 10:00:00 EDTThe easiest way to make your code run faster is to do less. At some point, though, you don’t want to do less. Maybe you want to do more, without it being any slower. Maybe you want to make what you have fast, without cutting out any of the work. What then? In this enlightened age, the answer is easy — parallelize it! Threads are always a good choice, but without careful consideration, it’s easy to create all manner of strange race conditions or out-of-order data access. So today, let’s talk about a different route: event loops.
Fri, 19 Apr 2013 15:41:01 EDTUntil November 2012, Headnet relied on “old-school” monitoring tools, such as open-source infrastructure monitoring, to ensure the machines its applications ran on were up to the task. When a problem arose, sometimes they could add more RAM or replace a disk to fix the issue, but more often than not, it was an application issue. In many cases, Headnet engineers were left digging through application logs for days before identifying a resolution.
Thu, 18 Apr 2013 12:45:00 EDTWe’re pleased to announce a new Python instrumentation version — Oboeware 1.1! We’ve added a few new libraries recently, but we’re really excited about the new customization API we’ve introduced in this version. More than just a Python bump, this is the first package we’re releasing with an implementation of our new Oboe API. The Oboe API is a common set of idioms and metaphors for extending Tracelytics instrumentation or quickly writing your own from the ground up. We’re excited to get it out there, and we’re even more excited to see what you build with it! Conceptually, the Oboe API is a multi-tiered system that allows instrumentation of everything from simple function calls to crazy distributed asynchronous event-driven applications. There are three parts: the low-level API, the high-level API, and language-specific functions.
Thu, 18 Apr 2013 11:45:00 EDTAbstractness is a measure of the rigidity of a software system. Higher the abstraction, lower the rigidity (or greater the flexibility) and vice versa. And the stability is a measure of tolerance to change as in how well the software system allows changes to it without breaking it. This is determined by analyzing the interdependencies of the components of the system. Let's discover the relation between these two concepts and how we can improve our application by measuring them.
Mon, 08 Apr 2013 07:00:00 EDTA lot of companies are checking the NoSQL conversation box these days but end up getting confused by the sheer amount of information that is available on the Internet. In his session at the 12th International Cloud Expo, Sam Bisbee, Director of Technical Business Development at Cloudant, will look at how NoSQL impacts your application building decisions. He will discuss some of the insider baseball in the NoSQL community, cover a few tons of misconceptions, and discuss Cloudant's views on what all this NoSQL and Big Data hullabaloo is all about. The session will be littered with case studies and examples from clients and previous projects.