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robwebb2k



Startups, technology and whatnot.



Last Build Date: Tue, 13 Sep 2016 17:40:23 +0000

 



The Quiet E-Commerce RenaissanceRobshopify-logoavantlink_weblogo-LARGEshopatron_logoadroll_logofeefighters_logo

Tue, 30 Nov 2010 18:02:43 +0000

E-commerce has undergone dramatic change in the last two years.  Zynga has cracked social gaming and virtual goods wide open, producing enormous transaction volume.  Groupon has crushed local service group buying and created a multi-billion dollar cash machine.  Gilt has pioneered invite-only branded high end flash sales.  All three of these companies have pioneered new […](image)


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Calculating Online Advertising Return on InvestmentRob

Sun, 03 Oct 2010 04:24:26 +0000

I’ve been helping a friend write a business school case on his company. I haven’t done too much but it’s been fun to see the process. Recently I helped with an appendix covering the ROI calculation when dealing with online advertising campaigns. I thought I would include it here in case it might be useful […](image)


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Paper Prototype User TestingRobuser test flyerpaper prototype user test

Sun, 26 Sep 2010 16:52:31 +0000

A heavily underutilized tool in the UI development and testing toolset is the paper prototype user test.  Paper prototype tests have literally saved me and the companies I have worked for hundreds of hours and tens of thousands of dollars.  The test itself is really simple.  Like all other forms of user testing, the most difficult […](image)


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Setting Team Expectations and Evaluating PerformanceRob

Sat, 25 Sep 2010 15:07:55 +0000

Over the last year I have been inspired for a number of reasons to bone up on my skills related to improving employee performance.  This great post by Ben Horowitz led me to High Output Management by Andy Grove, which is a phenomenal reference for any manager. I have found Chapters 11 through 16 to […](image)


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Gear Burger: TurbochargedRob

Fri, 23 Jul 2010 06:06:47 +0000

Gear Burger has been turbocharged.  You can read about the improvements here.(image)


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Liftopia.Rob

Wed, 14 Apr 2010 16:44:36 +0000

A much needed update!  I joined Liftopia back in November as VP of Product.  My primary role is to lead the charge on the technology development side of things but as is the case with all startups, everyone does a bit of everything.  I joined the team right as we were heading into our peak […](image)


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Side Benefit of User Testing: Team UnityRob

Fri, 11 Sep 2009 05:18:19 +0000

For the last several months, we’ve been undergoing a large redesign of a critical and complex user flow at Adroll. At this point, several hundred hours of work have gone into the project. Our UX intern started the project with a company-wide customer identification exercise that got everyone focused on who we’re targeting with our […](image)


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Gear Burger: Outdoor gear deals straight to your inboxRobgear_burger_logo

Wed, 09 Sep 2009 15:24:20 +0000

My buddy Chad and I launched Gear Burger a while back as a little side project. When you sign up for the service, you select your preferred gear type and gear brand preferences (e.g. men’s hiking and skiing gear made by Patagonia, Salomon and Volkl).   Gear Burger then monitors one-deal-at-a-time sites like Steep and […](image)


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Better can beat better + cheaperRob

Thu, 03 Sep 2009 04:49:42 +0000

I recently met a scrappy entrepreneur who is working on some very interesting technology that has potential to help large enterprises. He described his product as “ten times better and ten times cheaper than the competition.” It’s easy for entrepreneurs to slip into the mindset that their product needs to beat the competition on all […](image)


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Busy MonthsRob

Tue, 26 May 2009 06:00:06 +0000

It’s been a busy couple of months. 1. I started as Director of Product Management at Adroll 2. KnowledgeBid is cranking in a nicely automated manner 3. I’ve been posting a lot on twitter 4. Semi-regular posting will resume/continue…(image)


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