Last Build Date: Tue, 01 Mar 2016 05:25:25 +0000
Wed, 27 Mar 2013 20:53:19 +0000
In the world of online marketing, social media influence has become its own currency. I carries with it a value that can be used as capital. Brands and businesses seek out social media influence for its use in brand exposure, in advertising, marketing, and public relations. There are many brands that are using resources to […]
Fri, 22 Mar 2013 14:57:22 +0000
Social media is constantly changing and new applications become available to make companies be more social. This has occurred recently with the Amazon Kindle and its application or plugin to allow people to send blog posts to their Kindle device. I recently wrote over at Bloggers For Hire about Google Reader being shuttered in July […]
The post One By One Media Tests Kindle Button To Be More Social appeared first on One By One Media.
Mon, 18 Mar 2013 15:20:25 +0000
Online marketing success begins with the basics. Who is your perfect customer? Every business owner knows the answer to this question without going over the “stats”, before going through their accounting office, before examining their bottom line and any sales figures. They know the perfect customer. As a business owner of any size, be it […]
The post Online Marketing Success Requires You To Define Your Customer appeared first on One By One Media.
Tue, 10 Jul 2012 17:22:42 +0000
Much of what I discuss with customers and leaders of businesses is the idea that they must be findable. Being findable is becoming easier with blogs, social networks and other applications. Being findable is not as difficult as it once was given what we have been taught about search engine marketing and the people that […]
The post Are The Customers Finding You Actually The Customers You Want? appeared first on One By One Media.
Thu, 21 Jun 2012 20:02:04 +0000
Today’s guest post is from Justin Helmig of StrikeIron.com. Justin Helmig is the Vice President of Marketing at StrikeIron. StrikeIron is a cloud computing company that helps our customers reach their customers with a complete suite of data quality and communication solutions including Address Verification, Email Verification, Append, and SMS Mobile Marketing. For many companies […]
The post Email Verification Can Drastically Change The Bottom Line appeared first on One By One Media.
Sat, 30 Jul 2011 02:29:08 +0000
The irony of this post is, I was on the Mashable site following some others that had followed me on the Mashable Social Network when I noticed that Mashable itself was advertising for Mashable readers to “Join the conversation by adding Mashable’s Pete Cashmore to your Circles on Google+ .” The upper portion of the […]
The post Mashable Finds Loophole for Google Plus Business Ban appeared first on One By One Media.
Fri, 15 Jul 2011 03:09:34 +0000
There are many social sharing sites and if you wanted to count them it may take you all day to finally include each site in your count. Some of them are well known like Facebook, Twitter, Digg, StumbleUpon, and of course the latest darling of the dance is Google Plus. Social sharing has been evolving […]
Fri, 13 Aug 2010 23:12:29 +0000
I have been struggling to write this now for 3 months. I have been cautioned, counseled about its content, prodded for its distribution, and have reached for publish and stopped a number of times. The tough things in life are never easy, and admitting failure or that you have done something wrong or even just […]
Mon, 31 May 2010 16:11:35 +0000
From all of us here at One By One Media and to all of you that have given the ultimate sacrifice to protect our freedoms, we give our thanks and we REMEMBER! I hope all of you have a happy and safe holiday. When you see that flag today, give it a salute and remember […]
Mon, 10 May 2010 05:17:40 +0000
Do you remember when you were a kid and you got those brand new pair of tennis shoes? I remember when I got my first pair of Chuck Taylor Converse. They were not too unlike the ones pictured here, but mine were white. I remember so vividly the fact that I thought I could run […]
Thu, 15 Apr 2010 15:26:49 +0000
As I sat and watched Mike Arrington of TechCrunch interview Mark Zuckerberg of Facebook, I heard them discuss the future of privacy. It seems that Zuckerberg is evangelizing the death of the doctrine of privacy. With Facebook being the largest social network out there, that is a pretty scary notion given the fact that we […]
Mon, 01 Feb 2010 22:42:26 +0000
As we approach the Super Bowl this weekend, it is that time of year when we all gather around the television to watch our favorite event, not the game itself but the commercials that are aired during the game. There have been parties centered solely around the advertisements, and they have sites dedicated to them, […]
Thu, 28 Jan 2010 18:36:01 +0000
I have been writing this post in my head for a while after I was catching up on the drama that unfolded with Jason Calacanis and the people at Comscore. If you have no idea what I might be talking about, you can read all about that flap on Jason’s Posterous blog, and certainly the […]
Mon, 25 Jan 2010 05:35:53 +0000
I have been thinking about the previous year and the things that I did and accomplished and the clients I worked for and the partners I collaborated with in business. Overall, it was an exciting year for me and a year that so some growth and a year for learning. I had the opportunity to […]
The post Rethinking About [re]Think Hawaii and My New Community of Friends appeared first on One By One Media.
Fri, 22 Jan 2010 18:07:15 +0000
I just came from a meeting where I was subject to a few “WOW” moments. There are a few times in my business where I get to see some cool technologies that revolutionize the way we communicate, or listen, or perhaps the way we drink our coffee. All of it is related to entrepreneurs that […]