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Fri, 26 Mar 2010 06:21:00 +0000(image) “Social media offers new opportunities to activate…brand enthusiasm.” said Stacy DeBroff, founder and CEO of Mom Central.
Social Again connects the dots to explore the reason why is it important for companies to go social, not only by creating compelling content but by engaging with people, encouraging them to share their ideas and knowledge. Also, Social Again will talk about latest industry trends, product reviews, events, blogging ;) , campaigns, communities, and lots more... I know you get the point.
I would be cross posting what we write on social again here. Having said that you can visit Social Again now.
Tue, 16 Feb 2010 05:42:00 +0000Dan Zarrella with his book “The Social Media Marketing Book” introduces social media and guides on how best to use this media for the marketing of your business. Almost anyone can practice the workable solutions provided in the book, and make sense of the complicated social media environment. For anybody who is new to social media marketing Zarrella introduces each basic building blocks of social media, including blogs; multi-media; microblogging; social networking; social news and bookmarking, in different sections. Within each section, Zarrella introduces a tool, talks about its history, and describes the protocols, features and functionality with the help of screenshots, graphs, and visual explanations. The book is lean and with 224 pages of which half of them are screenshots and images, it is indeed a highly-tactical guide of significant value to any individual or organization looking to get into social media. The book also does a good job of showing the difference between different social media sites, such as pure networking (LinkedIn, Facebook), media sharing (YouTube, Flickr), blogs, microblogging, and bookmarking (Reddit, Delicious, Digg) and more. Throughout the book, there is good advice and it tells you what works and does not work. Zarrella makes an observation that is crucial to ones success for a business use of Facebook. He notes that for businesses, the best social media marketing is always going to be done by your fans, not by you. on the topic of forums, he reiterates the importance of fans, writing that a business should not underestimate the power of networks of niche forums to drive impressive numbers of visitors to your site. Once again, the best promotion comes not from the business, but from its fans. The chapters on strategy and measurement have some good piece of advice. He discusses of "call to action" (CTA) in which the marketer, tries to engage visitors on the website. He also stresses on the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts. The book does justice to social media tools but could have also emphasized more on the social graph (people, relationships and conversations) the focal point of social media. The human element of social media could have been better explained on the interaction with consumers, clients, and potential leads through social media tools. There are loads of interesting and useful tips in this book. Zarrella also provides anecdotes from various social media gurus and notables to share their wisdom along with classic examples of Comcast, Zappos and Dell. About Dan Zarrella Dan Zarrella currently works as a marketing product owner at HubSpot. He has written extensively about the science of viral marketing, memetics and social media on his own blog (danzarrella.com) and for a variety of popular industry blogs. "There is a lack of practical, tactical advice on marketing bookshelves concerning social media," says Zarrella (@DanZarrella). Rather than talk about just 'engaging in the conversation' I wanted to give readers a hands-on introduction to the social web and what it can do to impact their business's bottom line." He continues: "Young people today are spending enormous amounts of time on social networks and in the changing world of marketing their status as digital natives can make them valuable assets to businesses. This book can be the first step for turning social networking addiction into a marketable skill." Guy Kawasaki, co-founder of Alltop.com truly says "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."This is from my post in 2020Social Blog. [...]
Thu, 10 Sep 2009 05:49:00 +0000
Sat, 11 Jul 2009 20:22:00 +0000Some people will not just stop fooling others. The more brilliant internet platforms prosper themore scams you will find related to it.I recently saw a banner ad below:Curiously I clicked on the banner and which took me to the site of “Washington Reporter”...(http://washington-reporter.com/college-dropout-shares-secret-fb/?keyword=KAT_728_01) Sounds like a credible URL. To my surprize it was a scam fromsomeone promotin Twitter Cash Kit.A not so intelligent search on Mike Steadman brought up the following results...It’s strange that somebody will give you $25 per link you post even if you have absolutely no twitter followers.Twitter Cash Kit is being promoted at all possible places in all possible ways, and even on twitter. The strange point is some people actually bought it.I will put it as another scam which could only have a few people interested. If you do a quick search you will find people who bought it complaining on different forums like Get Saqtisfaction.I can point many scams that are going on, in the online space, but I would rather let you know how not to fall prey to such spammers, specially if their is cash invloved.Before buying a product, always research about the company or individual selling it. You may try putting product's name in quotes + scam. For example- "Twitter Cash kit" + Scam. And for a change you will find yourself learning from other's mistakes :)Do not fall pray to "Your distant relative died and left you cash" emails, and don't ever send your personal information to them.While making a payment always do so through secure payment gateway.One of the most famous scams are Job Scams. One explained above may fall in this category. Avoid jobs that ask you to buy something or pay a security before you can join. These will turn out to be scams or otherwise worthless anyways.Do a search on Scam.com for the name of the company, which is a great forum where people complain about being scammed.Hopefully this post will get atleast one person saved from getting scammed. Go get your luck out there. [...]
Mon, 02 Feb 2009 13:44:00 +0000Citing a Gartner study there are eventually "200 million people call themselves ex-bloggers." That's a ton of dead blogs but it won't matter to most blog readers. Lots of these ex-bloggers want to get back to scene. Quoting a question by David- So, I am not sure how to go about this, but I need to know what everyone thinks. I have a few blogs that I have let fade away, but I really want to revive them, and over the next two weeks especially, I feel like I have the time, energy and hopefully continual focus to make them part of my daily routine. Do I just start writing on them again and act like they never faded? Do I give up on them, and start again fresh without any of the baggage and the apparent break in posting? What do you think? What is the best way to revive a dead blog?To start with- This post is about reviving your old blog… and Not starting Afresh.You may not have been blogging well for a year. Or Your blog has been one of the known blogs of its time, but now everybody seems to have forgotten it. Even I did not blog at regular intervals and other things in life took priority. What happened to “blogging to fame” could have happened to anybody in the blogosphere.Now you want your readers back. You want them to know about your coming back to the blogosphere. What do you do to revive your dead blog?Do this and bring your blog back to life…1. Start Blogging- A No-Brainer you would say… It may sound obvious, but, it takes time. Bringing a blog back to life is not easy. It needs the same energy and enthusiasm that you started your blog once with. Give your blog some time.2. Reconnect with fellow Bloggers- Blogging is all about relationships. Make your old fellow bloggers remember you. Talk to them, comment on their blogs, and re-build your relationships. Oh great! If you have already kept the friendship alive, but if not, now is the time to do so.3. Blog Networks- If you blogged earlier, you would be most probably be a member of sites like MyBlogLog and BlogCatalogue. Spend time on them (the site), and with them (the blogger members). Use Twitter, and other sites to get your voice up and going, and trust me, you are definitely going to feel good about it.4. Redesign for a fresh feel- A full facelift. Like starting a new day, this will help you to get your creativity to flow again. This is totally your choice. You can continue with the old one.And this time maintain your commitment to blogging... :) [...]
Thu, 29 Jan 2009 06:38:00 +0000All the time that I got busy with something else… My blog suffered the most.
Thu, 25 Dec 2008 06:55:00 +0000(image)
Thu, 25 Dec 2008 06:31:00 +0000Think Beyond OptimizationDefine Objectives: Plan effectively, develop your funnel, be motivated.Million of blogs take birth and die. This is because bloggers do not define their objectives properly. After the initial push, they find other priorities, and interests.Blog is not about posting articles. Sometimes a well researched post and thoughtful content may not be enough to make the blog successful. The need is to define the very reason of the existence of the blog, and communicating with your readers.Blog don't SplogOne can splog for various reasons- for earning money, for bringing search engine traffic or for building backlinks. Whatever your reason be, do NOT do it.If your objective is to make money, sell your product/service or you want to sell affiliate products, a blog cannot be your online store. Internet is great direct selling machine, but unfortunately Blog is NOT. Blogging is not a sales channel but a marketing one. Most successful blogs which are monetized are done essentially from advertisement.To do this you need to work to get articles (truth actually need not to be very original, but need to be very you)If you want get traffic or build backlinks, there are ethical ways to do it. You will be able to find lots of articles online to follow. Any splogging in the long run do not benefit anyways.Understand SEO vs Social MediaAs one of the very popular posts of this Blog on Search Engine Domination, things eventually came true. SEO is good if you can dominate in search engine rankings on popular and on demand keywords. You have a great inflow of targeted traffic. But if not SMO can help you out.As Rohit Bhargava said “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”It helps you increase linkability and helps your content flow to the people interested. If you are interested to know the rules of SMO, please go through “5 Rules of SMO”. [...]
Sun, 09 Nov 2008 15:47:00 +0000I do not acclaim to be a SEO Guru but I am working for few clients who need SEO consultation. This brings me in contact with many companies who provide SEO and other online promotion stuff. There are a lot of website owners I know who are still wondering how to go about their online marketing.They are not aware of what tools should be used for online promotions, how effective they can be to attract target audience. Everything for them boils down to SEO and SEM. These are overwhelming terms and the way they are presented, it’s easy to get exited and at the same time confused.Here are telltale signs that are good enough to hint to jump away from those companies and better look out for someone who have better understanding of SEO:1. Self-acclaimed Expertise with due display of expertise: Those who are good most of times will be able to show their involvement with active community of SEO world instead of quoting "proprietary" insights and strategies. They would often display testimonials from the experts who you would have never heard, or recommendations from website owners who would be rarely searchable on internet.2. Inflating Keyword Densities: Few days back, at a coffee lounge I just over heard a company discussing about their client’s online SEO strategy. They were discussing about infusing the content of the website with keywords to get the website, rank good for those keywords. According to it content should be written in a way that desired keywords are equally distributed all over the page uniformly.Unfortunately Search Engines are much ahead. Beware anything over 5% of keyword density can make Google be more skeptical about your web pages. Onpage optimization is important, but keyword stuffing is good indication to smell something wrong. A professional SEO firm wont even discuss such a thing.3. Search engine and Directory Submissions: Many SEO firms suggest that they will submit your website to 100's and 1000's of directories and search engines. The matter of fact is that even if they do, these hundred thousand directories and search engines wont even give you a single visitor. Though there are some very cool industry specific directories and search engines who get best of information from particular industry. But they should be well researched. Save money and save time by staying away from organizations with such suggestions.4. Link Buying: Link buying for me is an advertising strategy than a SEO. A natural link can never be replaced by purchased one and is easily identified by present search engines. It is expensive and not a sign of good SEO firm, as anyone with very little knowledge and efforts can buy links or rarely good links. The benefit is temporary and you need to keep renewing the contract (Read- Spending Money) to keep them in place. A good SEO firm should be able to cultivate good quality links that you don’t need to buy.5. Amateur Social Media Strategy: Many SEO firms state in their packages that they will submit your website to many Social Media websites like Digg, Netvibes, Delicious, or StumbleUpon. But as these sites have millions of active users, an equally huge amount of content is updated on these websites, so just submission or bit of push does not work if they are not having an expert to monitor and optimize your website for such Social Media websites. Jump away if you can find any amateur claims like getting votes or favours for your website. Any mistake can easily get your website being continuously banned by such Social Media Websites. Otherwise these social media sites can be of great tool for effective SEO for your website and a great tool to get to your target audience.6. Malicious SEO Practices: Any blackhat techniques like putting hidden text, different l[...]
Sat, 01 Nov 2008 18:11:00 +0000It’s time to understand the essence of your Blog. Whether personal, niche or corporate blog, whether you post it yourself or have multiple authors, it is very essential that your blog has a soul of its own.Now answer these questions:What separates and makes your Blog standout?What is that thing which adds individuality and essence to it?Is it your style? Or is it the knowledge you own. May be it’s your experience.You own the blog, but are you there in it?Blending yourself in your blog will come up some time of your blogging, as you learn that what excites your readers and what you they try to find in your blog.Your blog will fail if... IT’S NOT YOUR BLOG...What is not you?It's when you are too obvious like a news channel, or you have lots of syndicated posts without your opinions or trying to be similar like some other successful blog. Just like any writing, when you're first starting out you will most likely look at blogs of others for example sake, and whether you know it or not, will emulate them in some form or fashion. After you've begun to blog for a while, however, you'll find your voice starting to creep out and eventually taking over, but, only if you are passionate about what you write.It's always a challenge to write exciting blog posts. Getting your inner voice that is unique as well what excites your reader is demanding and comes with time. But it's almost essential, an absolute necessity when you expect to build an authority blog.When I started this blog, things were a bit different. It just happened when I was trying my hands in blogging hence the URL of the blog: "blogandpingtutorial.blogspot.com". Now do not laugh. :)Surprisingly it started to happen and this blog saw some good days, and this blog is among the biggest community at MyBLOGLOG, and obviously you are welcome to join it here. But now it is being too tutorialistic and I am not able to get my passion out.I found a new voice... Ya the one I am talking in...Do you want to find yours? Keep Tuning in...Or Subscribe it.Bookmark this article:- Technorati Tags:- Better Blogging [...]
Sun, 05 Oct 2008 16:03:00 +0000Blogs, have more optimization opportunities compared to a regular web site. As discussed earlier I expect by now you must have chosen the keywords, you want to target. According to a research done by EntireWeb, 31% of the people search using two word phrases, 25% uses three word phrases and only 19% try it with one word. Also, keep in mind the following:1. Popular keywords will bring you untargeted traffic.2. Do not choose keywords that you have no chance ranking for.3. Do not choose keywords that no one looks for.4. Do not choose a keyword that does not relate to your content.5. Do not use words that may get your blog filtered or banned from search engines.6. For best results, optimize one post for one keyword.Let’s talk about a few simple yet very effective steps you should take towards optimizing your blog.Title Tag- Undeniably, the most important aspect of blog optimization is Title Tags.Your blog’s title tag should carry the major keywords you are targeting and should give an idea of the subject your blog is based on. Do not make it very long. Anything more than the Google’s Limit of 63 characters is superfluous. Although Yahoo displays up to 112 and MSN up to 70 characters, 63 characters would be able to cover your major keywords, and will make sure search engines display whole of your title tag.Do not worry while using stop words like the, a, is, an- they are generally omitted by search engines, but make the title more palatable for humans.A trick that you can use to shorten the length- Suppose the two major keywords you want to target is Blogging Strategies and Business Blogging. You can save up to 10 characters by combining them and using Business Blogging Strategies. This will be as effective as using them separately and will give you space to include another word.As a general rule, the closer you place your keyword to the beginning of the title tag, the better the ranking advantage. However, bear in mind that we've seen fluctuations on this element from engine to engine and even from month to month. Regardless, on the whole, you can expect better results by placing your keywords first in your title tag.Each of the post-page should carry a title tag including keywords you want to target.Make sure to make your title tag consumable by humans... otherwise anyone would hardly click your link!Writing Related Content- The most important part of blogging is fresh, interesting content, for both your readers and the search engines. Blog search engines sometimes display results chronologically. If you wrote about "apple iphone" half an hour ago, but someone else wrote about "apple iphone" twenty minutes ago, they get listed first in a search for "apple iphone".So, whatever keyword you are targeting try and write good content on that keyword and its parallel ones, often.Optimize Categories-When you create categories for your blog, be sure to consider keywords in the titles. This will help not only search engines but also your audience to get to relevant content. So whenever you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post whenever appropriate.Getting in Blog Directories-To get registered in any directory, you should write at least one post today, at least five posts the current week, and your blog should be at least 3 months old. If this is not suitable for you, you can still get into some search engines and directories, but not all.Personal bloggers should try to post every day at least once. Business blogs should post slightly more often than their competitors. New posts will need to be made at least three time[...]
Sun, 07 Sep 2008 07:31:00 +0000I plan to run a Blog Optimization series this month covering as many aspects as possible in the following posts:Basic Blog Optimization On Page Blog OptimizationOff Page Blog OptimizationOptimizing Blog PostsOptimizing Blog FeedsSome Specifics like:Getting more Search Engines Traffic to your BlogGetting more Links to your BlogUsing Google Analytics for Better Blog Optimization 9. Using Social Media for Blog Optimization 10. Advanced Blog OptimizationBefore we begin with it, I would like you to do some homework...For Optimizing any existing website or blog we follow the approach below and for new blogs, we follow the approach below. Yes, there is one and only approach towards blog optimization and that is this:A Little Brain Storming- When you are ready to optimize your blog, you will need to make a list of keywords you are targeting. Include all keywords broad and narrow related to your niche. You can use Google Keyword Tool to find keywords related to your niche. After you have the list, get all the keywords with high searches. This will give you an idea about the topics people need information.If you are trying to optimize your blog for the first time, it is not advisable to target main keywords in round one, because of the competition you will face.For example-You have a blog about fashion you keyword list will look like:Searches performed on Keyword Fashion in month of August is 673,000, but targeting it may not lead you anywhere near to first two SERPs(Search Engine Result Pages) because Google returns highly targeted 565,000,000 results for this search. If you target keywords like Fashion Trends with 8100 searches but lesser competitors, and appear on a prominent position in the first SERP, you have a possibility of attracting 8100 to your site per month for this single keyword, and that is not bad for a starting.Once you start getting traffic for the shortlisted keywords you will be able to perform better on broader ones.Now that we have the list, we are equipped for basic blog optimization. See you soon with the post. :) [...]
Fri, 29 Aug 2008 19:03:00 +0000I recently got visitors searching for the largest page size that a Google’s Spider may crawl. There is no set limit existing for the same. Google may crawl very large pages if it believes them to be worthwhile. You may consider following:No Duplicate Content: The content is what matters most, for Google as well as your readers. It should be fresh, unique for Google, and informative for your readers.Back Links Content: As known to all, Google gives lots of value to Quality Back Links. Therefore, if you have some insight on your blog, you can share it with other bloggers and talk about it in forums, and the blogosphere will love to link you back.Make the spider feel your effort is warranted and there is no stopping it from indexing the whole content, even unusually large documents.Bookmark this article:- Technorati Tags:- Blog Optimization [...]
Sat, 23 Aug 2008 20:59:00 +0000
Social media has brought the world together, yet a few earthlings do not understand its importance, and the way it can effect their business.
In today’s rapidly changing advertising and communication media, a unidimensional
approach to branding can no more sustain a brand. Companies must understand new technologies and the role that they play in influencing customer preferences, and embrace them.
Its the era where every brand needs to be connected to its consumers and the way they feel about a product. Consumers speak, trend starts, businesses grow‐ or they are doomed‐ with a click of the mouse or push of a send button. In order to succeed today, one must not only understand what their consumers want, but how they find that information, validate it and make decisions. With social media, the power has decidedly shifted away from marketers to consumers; citizen journalists influence a brand’s reputation, and customer perceptions influence a brand’s image more
than ever before.
The sooner this is understood, the better :)
Thu, 21 Aug 2008 20:54:00 +0000No heavy introduction or description about the post, because keeping your blog simple yet innovative is itself a heavy task. It will help you build an online community, gain and retain readership and ultimately create a memorable brand for yourself and your business.So let us take the first few basic elements to start-Blog URL and name: Should define your goal. Do not make a mistake I made, with such a big URL. People hardly remember it. Blog.yourcompanyname.com does work fine if you are planning to integrate it with the site. In addition, the name of your blog should be attractive and memorable and something that should relate to the topic of the blog. The name is going to carry the blog's brand forward.Blog loading time: At times when most of us go for shared hosting, we may not get speed for our blogs what we really wish. Websites on new technologies based on SSI (server side include). Lower the quality of graphics a little bit sometimes effects your loading time.Blog content: People start real blogs because they think about something a lot. Blogging is about writing engaging and compelling content. It about encouraging people to think about the subject you are writing. What you should remember, is writing good content does not finish the deal. Good content and regular content should be posted. You may not find lots of time to come up with long and very informative posts. Keep them short, crisp with adequate amount of information, and your readers will even love you for that. (I promise to write more often from now onwards :) ).Blog navigation: Navigation is obviously one of the most critical aspects of usability, especially for blogs where there is frequent addition of content. In order to improve the navigation of your blog you will need to address several key issues, like ability to find older content in an effective way. This will need a whole post to go in detail, but remember to make decisions according to what will help visitors find what they are looking for, and what will allow you to maintain efficiency with managing the blog.Contact information: Keeping a form between your visitors and you is annoying. Give them some direct contact number or at least your email id if not your direct postal address. It builds trust and a proof of your existence. Contact forms make people go away many times before they could contact you.HTML Hassles: Even a blog on wordpress, blogspot etc you might have problems, if you have tweaked with templates and inserted ads in columns. You should check if the website is loading perfectly on all browsers. This is important to keep your visitors away from any problems while they browse their blog.To be continued... in details. [...]
Fri, 04 Jul 2008 19:02:00 +0000If you are not present online, the question is- Do you even exist?A businessperson who does not own a website or run a blog is perhaps losing his business to somebody else in his niche. So many people out there want to get themselves on search engine results, and want to establish customer relationships through blogging. Entrepreneurs have realized that websites with static pages no more do the trick.You like writing (obviously, every blogger does), have some free time, want to earn a little extra cash (who does not), shake your pen and storm your brain, find yourself a job as a blogger.Try these out-1) Indeed-A Powerful search engine to narrow down your search. For finding a blogging job try clicking on this link, or go to Indeed.com and search blogger or related keywords. You are sure to find good numbers of well paying jobs.2) ProbloggerOur all time favourite Problogger has a job board specially dedicated to blogging jobs. When you talk about Darren Rowse, all that comes to your mind is "making money through blogging". he is one guy who knows how to earn moolah.A cool place to find some cool jobs.3) BloggerJobs A site typically dedicated to help bloggers succeed, making blogging their career. You can subscribe their feed to stay updated about all upcoming jobs. You will find a few jobs here, which you will find nowhere else. Highly recommended.4) JobsterJobster, the famous job search engine may find you more techie jobs related to blogging. You will have to search for keywords related to blogging to find jobs that suit your purpose.Enjoy Blogging [...]
Sun, 22 Jun 2008 13:20:00 +0000Blogging for several years have seen a high growth and now over 90 million blogs are registered with Technorati, but what is so depressing is that about 83% of these blogs are dying a slow death, or are already in their graves (not updated in past 90 days). A more astonishing number is projected by Gartner which estimated that there are more than 200 million former bloggers who have ceased posting to their online diaries, creating an exponential rise in the amount of "dotsam" and "netsam" — that is to say, unwanted objects on the Web.Why is blogging in such a pitiful state? Because bloggers who stop wearing this honourable tag, have got it all wrong since the beginning or got entangled in the middle. They started blogging with a wrong perspective or developed one somewhere in between...The Broken Myths:• I will earn enough to leave my Day job (Not every one gets lucky)• I will get as famous as Problogger on Day One or even on Day 100.• Just because it is easy setting up your own blog, everybody should blog.• Posting does not take more than 10 minutes.• Everybody will read my blog and leave a comment.• It is the best way to pass time.• My neighbours will improve if I rant about them on internet.My one and only sugesstion: ONLY BLOG IF YOU REALLY LOVE TO BLOG and blog only about the thing you love in life. No one can keep on reproducing what has already been written.Get your reason in place...Well, the good news is that Blog readers continue to rise, this classic tech cycle of hype and maturity is good news for the remaining blogs. Those left standing are the influencers that attract audiences and advertisers.And remember almost every blog goes through a bleak period, like this one right now, but then the author eventually picks up. A blog needs a constant push from the blogger to survive. So if you are in a position where you are procastinating whether you should or shouldn’t leave blogging- Relax, give yourself time to think. The answer will come to you... [...]
Fri, 06 Jun 2008 14:55:00 +0000Local search engine optimization has been in talks lately. Many local and small business companies that are catering to their local clientèle find it hard to SEO for local markets despite targeting the best keywords. Appearing in Search result pages has been a gruesome task for new and local businesses, because with millions of companies competing for top 10 placements for their products and services, local search engine optimization provides a competitive advantage as well as allows consumers to conveniently shop locally as a result of using the web to locate the best deals.Search engines do what they know the best and that is delivering most relevant results. So, when it comes to Local Search Engine Optimization, it uses a little more creativity. If you are a local pizza delivery shop it will be of less use appearing in world results of Pizza Delivery. If you own a big company and run local delivery offices it might sound useful to you to appear in local searches.The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations.In a study performed by comScore Networks it was found that in 2007 local search grew at a rate of 24%, compared to 14% for general search. Today local search accounts for roughly 40% of all searches and at the current pace of growth local search will pass general search in the next few years, especially considering the increase of internet access on mobile devices. Local SEO is a way to appear in search results when someone types in “Chicago suburb Chartered Accountant” or “Ohama Shoes”.By NOT focusing and targeting locally, you run the risk of missing out on a lot of great opportunities that just happen to be closer to home and may actually come with a lower cost of conversion. Why? Because its easy for people to trust someone who has closer proximity and is working from their town. It is human tendency to try and find links and relationships with everyone they meet. Users searching for local terms are more likely to convert than someone who figured you when searching for the term “Blogging”.Search engines are getting smarter and have already started including local results if they find regional modifiers attached to it. Opportunities for local search are growing by leaps and bounds.Bookmark this article:- Technorati Tags:- Search Engine Optimization [...]
Sun, 25 May 2008 12:04:00 +0000Blogging may be a primary source of income for a few but a secondary source of income for many. Some people have strong personal feelings with respect to making money from their blogs. If you think commercializing your blog is unethical, greedy, obnoxious, or anything along those lines, then don’t commercialize it.If you want to succeed, you must be congruent. Generating income from your blog is challenging enough. If you want to make money from your blog and you have a reasonable amount of traffic then the methods of advertising you use will quickly become an important topic to you. There are a lot of different ways to monetize a blog, and it would be damaging of me to try and tell you exactly what method will work without knowing at least a little about your blog. However, there are some things we will willingly share.However one of these tips will surely help you to have a better productivity and resultsAdvertising- is easily the most popular blog monetization tactic, easy to implement and still well paid. The ads you place in your blog can either be contextual ads, or display ads.Contextual ads are provided by various services, the most common one being Google Adsense. The other options are Yahoo Publisher Network, Clicksor, Adsonar and Chitika. My sincere advice is not to limit your blog to a particular type of ad network. Though most of the bloggers think Adsense is best for them, it may not gel well with every niche topic, and it’s not easy to manually test all these. Using a ad network management tool like RMX Direct can help you manage, evaluate, and control your various ad networks.Don't Sell Out – Services like Pay per Post and Sponsored Reviews may sound appealing for earning a few dollars, but my only suggestion can be summed up in one or two words- “Don’t” or “Do Not”. There's a temptation for those with more mature blogs to write a post and review an item, website, or service and get paid for doing so. You might have the best intentions and might think that you can write a genuinely informative piece and be completely unbiased, open and honest without your readers ever realizing what you are doing but it is highly unlikely that this is the case.Sponsorship – Getting sponsorship for your blog, is a great way of monetizing them. If you own a niche sensitive blog, more focused to a topic, it will be likely that you bag sponsored ads as it will be a viable advertising solution for advertisers.Affiliate Links – If you cover a particular niche in your blog, there is a large chance of finding products which are interesting and helpful to your users. You can recommend the products you think will do well for your users after becoming the product’s affiliate member. Providing them affiliate links will earn you some nice income recommending or linking to those products.Merchandising- If you're a well-loved blogger, there's a good chance that your readers would like to show their support. Give them what they want and make money by taking advantage of merchandising opportunities. Cafepress allows you to write innovative quotes and makes it easy for you to put your blog's logo on shirts, bags, coasters and other items. Companies like Goodstorm, Lulu, and others make it easy by creating the products based on your design and letting you set up a shop. There is no risk to bloggers, which makes it a great opportunity.Bookmark this article:- Technorati Tags:- Bl[...]
Sun, 02 Mar 2008 20:07:00 +0000Blogging is not just about writing posts it also involves driving targeted audience (people who are interested in what you write), to your blog. This traffic then has to be guided through the blogging funnel i.e. it has to be engaged, well informed and more than satisfied, only then it becomes your lifetime fan following.Traffic + Blogging Funnel= Fan followingKeeping this formula in your mind will help you in your blogging because you will realize that you not only have to generate traffic, but also turn those visitors into fans.Furthermore, here are 5 basic rules to follow when aplying this formula. These rules are relevant to all forms of blogging but are especially important for the new bloggers who can put in lots of effort without moving in the right direction and can become easily discouraged.1. All Blogging involves RISK.I expect all your eyes fixed on this one. This may not be a direct financial or physical risk, but will be equivalent if you’re a serious blogger. Its obvious if you blog, you will attract attention and for good. Whatever you write and how you potray stuff, defines your online character.Apart from the risk of forming a negative public image, or losing your job because you said something that annoyed your boss, you may also risk your private life to strangers. Think twice before you write your heart out.2. Start with default templates first.If you have just entered blogging field or looking forward to(without much HTML knowledge), my sincere advice is to start with a default template provided by the blogging, you are using. This will help in getting your blog more organised and you will be able to concentrate on the writing part of it.Once you get accustomed to the blogging world, customize your template. Your blog should look personalized and not like everyone else’s.3. Be Consistent.Successful bloggers write something in their each post that takes them a little forward in the relationship with their readers. And do not do a vanishing act like I did- being out of scene for two months without informing your readers- sorry for it :(. Being consistent in writing good posts and then writing at all will always help you gain more popularity and yes, ofcourse traffic.4. DiversifyWriting about one topic may soon leave you with nothing to write at the end. Spread yourself over your niche- If you write about golf playing tips, talk about golf accessories and recent golf events or try to get interview of some local golf stars.5. Learn how to write effective copy.The skill that will make or break in you in your blogging. It is really important learn how to write effective headlines. There is a ton of good information online that is free regarding copywriting, just do a google search.I have seen very simple changes that increase the productivity of blogs. It’s not only amazing, but also a lot of fun! Blogging takes work. You simply cannot get something for nothing. So take action and do not be afraid to change. [...]
Sat, 29 Dec 2007 18:59:00 +0000Search Engine optimization is an ongoing process rather than being a technique. It is the process of making your blog more relevant for both your visitors and search engines. Organic search engine optimization is a process for optimizing your blog that do not involve any paid advertisement. It delivers results for long time means visitors visit your websites without paying for it. If you follow the rules and guidelines of search engines and read it carefully, it is not very difficult for you to get listed on top. There are two ways of reaching your destination. One would be very easy and other may seem too hard to follow. Easy Road may seem to be paying results early, but it would be the tough and the less taken path that would actually lead you to your desired goal. Before we further talk about how to do SEO organically, keep in mind the following things: 1. Do not use hidden text.2. Ignore flash and java script in the code.3. Use meta tags relevant to the page. No keyword stuffing.4. Use sitemap and add the link of all the web pages and connect it with home page.5. Do not use copied or duplicate content on the website. These will discount you from search results and you may never appear on the top no matter how hard you try. Search engine optimization is a process that is ever changing and evolving. With every day something new comes to the table, a new method of organic SEO. This changing information is what you need to stay in tune with in order to stay ahead of your competition. A good way to stay on top of this is through forums, news developments that are related to the niche, newsletters and networking within your niche. Search engines need to see the relevance and importance of your blog within your niche so that it can display the search results relevantly. Making sure that your blog is easily accessible and navigable by the search engines, will help you appear in the SERPs(Search engine result pages). Webmasters want search engine spiders to be able to explore the content of their website deeply, to get more of their content indexed. Having a blog make such things a bit easier. Jut keep in mind to design it in a manner that allows the search engine robots to easily get follow through the network of your blog to explore the content. We will talk about this more over the next year…Happy Holidays and best wishes for New Year!Have fun-Enjoy LifeDivyaBookmark this article:- [...]
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Wed, 19 Dec 2007 00:32:00 +0000Word of Mouth marketing(WOMM) is not as simple as its name. Though Word of Mouth has been there with us forever, WOMM is a new specialty which can be planned, acted upon and tracked. If done efficiently, be sure to see high returns on your investment. When it comes to WOMM, it involves various techniques within it- Viral Marketing, Blogs, Community building, and other ways to get people talking about you. When it comes to getting attention to your blog WOMM can play a very dramatic role. A live example of it is Dosh Dosh. Maki got people talking about her so much that she is now in Technorati top 100 blogs at 28th place. Putting up a blog may be as simple as getting hitched, but like the actual marriage the real work comes later. It is more than plug and play. At many places Word of Mouth isn’t marketing at all. It is a fan following and a satisfied reader base, where your readers love to talk about you and your techniques, and how you have helped them. Just as important, WOM can never be deceptive. People only talk about you on two extremes, either they love you for being helpful or they hate you for being deceptive to them. As much as that WOM can really be helpful for branding of your blog but it can also take it all away. Be careful before opting in to follow this. Word of Mouth Marketing is to be cultivated: Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you- Your Readers. People do business with people they have confidence in. “All the thing being equal people will buy from a friend. All things being not quite so equal, people will still buy from a friend.” So if people have already heard about you in a positive feedback, they will trust you more, and are more likely to be a part of your permanent reader-base. WOMM is not about how many you know, but how well you know them. Satisfied audience delivers far better results than any other form of marketing. Go Out, Be Heard: Our blogging lives get so busy after a while that we tend forget we are a part of the blogosphere and blogging has always been a two-way relationship. What every blogger should know is, blogging is not just about writing posts, but the relationships you build through them. If you want to build your blog through word-of-mouth, you have to be visible and active in the community by participating in various networking groups. Well do not forget to give your valuable comments to other bloggers. Develop your contact spheres: Contact Spheres are blogs that are symbiotic and noncompetitive to you. You may like to consider ones from parallel niches which have the similar audience but cater to their different and related needs. They can all work with you and refer each other easily. Now consider a wedding planner’s blog. He can easily associate with a florist, a photographer, a traveling agent and a jeweler, each recommending others’ services. Start developing relationships with bloggers and you may never ever have to ask for a referral favor. Have fun,Enjoy Blogging,DivyaBookmark this article:- [...]
Sun, 02 Dec 2007 14:42:00 +0000Blogging is as friendly as it sounds, and blogosphere the little place everybody shares on internet, helping each other, sharing thoughts and recommending good links.There are times though, when everybody wants more traffic, more comments, more authority, and more fan following. You might have seen at times there are blogs who get 30-50 comments per post, readers ranging in thousands and some might struggle to even get one.Now one thing you can do for your blog is studying your competitors(other blogger targeting the same niche), and learn from them.Why does a blogger consistently rank higher than you for important terms? What content, and link building strategies are they using to help attain those rankings? Answer those questions and you'll be one step closer to out-ranking them and bringing that traffic and those comments to your blog.Whom should you study?Do not go in after everybody writing about your niche, you will get caught in “Paralysis by analysis”. Instead I would suggest to limit your analysis to 10 blogs or less. You might already know a few already, add them to your list. Fill the rest of your list with blogs that constantly rank higher than you in search engines.What information should you collect?There are a plenty of potential metrics that can be used to gauge the competition.Y! Links -- the number of backlinks the domain has in Yahoo. As you probably already know by now, the quantity and quality of links pointing to a site is extremely relevant in determining how high it ranks. Looking at the particular links that your competition has serves as one of the best ways to learn how they market their blog. It is also one of the best ways to brainstorm potential link building ideas for you’re your own. Get the list of blogs that link to their blog, these become your target to work on.Last indexed -- this is the date of the last time Google visited the home page of the site. Ideally your blog should be indexed every single day, but it usually depends on how frequently you update your content. If you update content regularly, you should be being indexed at least once per week. You can find this date by clicking the "Cached" link next to any Google search result.Strongest Pages -- SEOmoz has a great strongest pages tool that will list off the most important pages on a domain, based on number of links pointing to it and its current rankings. This gives you an idea of what content on their domain is causing the high rankings. Is it their popular articles? Whatever their strongest pages, you should take note and use those pages as guidelines for potential additions and modifications to your blog.Social Networking Sites they use- This is one of the most valuable experiences I had a beginner in blogging. I was to one of my favorite blogs, and saw all the faces appearing on his site. Remember I was new to blogging and Mybloglog had not gained popularity till then. The curiousness took me to MBL and I registered myself. There was no turning back from that moment. That was where BTF gained all its popularity from.If you have a chance, find out what social network sites and influential circle your competitors have.Using the information to your advantagePretty quickly you'll start to realize that all of the blogs you're analyzing have been around for a few years, are indexed frequently and t[...]
Tue, 20 Nov 2007 20:48:00 +0000Apart from focusing on content as we discussed earlier, one of the most important things is User Experience on your blog. As soon as a site is called a blog one usually forgets the user centered design requirements. If you keep track of little things it can enhance your reader experience greatly. You may question how many readers actually bother about where links are placed and what kind of navigation do you have in your blog. What gets noticed is not the presence but the lack of it. Reduce Sidebar Clutter- Place the widgets, only which are important to your blog and are serving a purpose. Think innovatively while placing ads, don’t overdo them in your sidebar. Latest blog design trends are putting archives and other navigational links at the bottom of the page to unclutter the sidebar( I personally do not like to scroll down as far to browse categories, and find other posts). So it is important to offer your reader a way to navigate through the blog from a place that is as important as sidebar. Blog Width- Building your blog to a set width and satisfying all your users isn’t the possibility. A number of other solutions exist, with the most popular being the liquid layout. It expands based on the size of the browser window. Ideally, this means that everyone will view the webpage at the largest possible width. Though the drawback is with very large or very small resolutions, the design can become very haphazard. The length of line will either become too long or all the content will be squashed into a very small space. The best way to deal with this will be to set the maximum and minimum length of the content. Links- First of all, links should always look like links. Don’t make it hard for your readers to find out where to click. This is the least thing they will want to put their brains into. Now to answer should the links be opening in new windows or not- people have different opinions about it. To do or not to do depends your individual thinking. The right view- Users browsing your content will right click and make the link open in a new tab(as I like it) or a new window. Forcing multiple windows won’t make your blog sticky. Rather try to get people back to your blog by making the content more engaging and hard to live without. The Left View- Keeping Blog readers on your page and not loosing them to an external link can be one of them. Sometimes its hard for readers to remember how they got to particular webpage, and have to click the BACK button a zillion times to find the navigational source, they would just ignore and move ahead. It is also distracting for your reader to navigate away in the middle of the article. The Libran view(My view)- As a browser I find it too hard to manage a hundred windows all at one time when I am trying to do a five hundred things at one time. So I prefer links opening in tabs. As a blogger I would suggest to go an extra mile to make it easier for your readers by providing links to PDF files and large images to open in different window. Also if you have some external links in the middle of the article let it open in a new window. Rest can be left on users choice of opening the links as per their requirement. I would love to listen to your point here. Enjoy Blogging, Divya Bookmar[...]
Tue, 13 Feb 2007 00:00:00 PST