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Consumer and marketing trends from around the world. Updated monthly.



Last Build Date: Sat, 10 Dec 2016 22:29:05 +0000

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trendwatching.com | AFRICA INSIDE OUT | Africa Trend Bulletin | October 2016

Wed, 05 Oct 2016 15:07:10 +0000

New opportunities for African brands on the world stage AND at the local source!

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Read the AFRICA INSIDE OUT Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | FOOD & BEVERAGE SPOTLIGHT | LatAm Trend Bulletin | October 2016

Tue, 06 Sep 2016 15:23:03 +0000

10 food & beverage innovations transforming customer expectations in South & Central America!

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Read the FOOD & BEVERAGE SPOTLIGHT LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | RECONCILIATION BRANDS | Consumer Trend Briefing | August 2016

Mon, 01 Aug 2016 15:06:14 +0000

Why smart brands are taking action to promote social harmony and repair the bonds of our shared humanity!

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Read the RECONCILIATION BRANDS Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | SOCIAL SERVANTS | Asia Trend Bulletin | August 2016

Mon, 01 Aug 2016 14:24:34 +0000

Why smart brands are acting as servants that make offline social interactions easier, more effective and more meaningful!

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Read the SOCIAL SERVANTS Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | PROTECTIVE TECH | LatAm Trend Bulletin | August 2016

Fri, 29 Jul 2016 14:35:04 +0000

Consumers are embracing tech-fueled innovations that protect and serve.

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Read the PROTECTIVE TECH LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | BIG BRAND REDEMPTION | Consumer Trend Briefing | July 2016

Tue, 05 Jul 2016 16:14:28 +0000

What if YOU believed big brands are the answer to a more sustainable, ethical, brighter future for us ALL?

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Read the BIG BRAND REDEMPTION Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | BETTER TECH IN AFRICA | Africa Trend Bulletin | July 2016

Mon, 04 Jul 2016 16:18:46 +0000

Why African consumers are looking to YOU to offer tech-fueled solutions that truly make life BETTER!

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Read the BETTER TECH IN AFRICA Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | LATIN INNOVATION BONANZA | LatAm Trend Bulletin | July 2016

Mon, 04 Jul 2016 14:41:13 +0000

10 innovations pushing customer expectations even higher in South & Central America!

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Read the LATIN INNOVATION BONANZA LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | ASIAN INNOVATION FRENZY | Asia Trend Bulletin | July 2016

Mon, 04 Jul 2016 13:19:41 +0000

10 innovations that are shaping consumer expectations from Bangkok to Beijing!

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Read the ASIAN INNOVATION FRENZY Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | CRISIS SOLUTIONS | LatAm Trend Bulletin | June 2016

Wed, 01 Jun 2016 11:58:33 +0000

With the region facing one crisis after another, it's time for brands to roll up their sleeves and help!

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Read the CRISIS SOLUTIONS LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | ASIAN DATA DOMINANCE | Asia Trend Bulletin | June 2016

Tue, 31 May 2016 13:40:23 +0000

10 data innovations from Asia that are reshaping the expectations of your customers!

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Read the ASIAN DATA DOMINANCE Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | BUILT-IN BRANDS | Asia Trend Bulletin | April 2016

Thu, 31 Mar 2016 12:56:37 +0000

Why Asian consumers will expect brands to BUILD themselves in to their lifestyles.

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Read the BUILT-IN BRANDS Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | TURN OVERWHELM INTO OPPORTUNITY | Consumer Trend Briefing | Feb / March 2016

Tue, 02 Feb 2016 17:55:30 +0000

Why watching businesses, not customers, is the counter-intuitive secret to anticipating what people will want next!

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Read the TURN OVERWHELM INTO OPPORTUNITY Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | TRANSPARENCY TRIUMPH | LatAm Trend Bulletin | May 2015

Mon, 25 May 2015 12:54:43 +0000

Why Latin American consumers are demanding honesty – and leaving no hiding place for brands!

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Read the TRANSPARENCY TRIUMPH LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | NO INTERFACE | Consumer Trend Briefing | May 2015

Wed, 22 Apr 2015 12:44:51 +0000

Speech, gesture, touch, sight: why truly intuitive technologies are set to transform your customer interactions forever.

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Read the NO INTERFACE Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | CANDID CONSUMPTION | Africa Trend Bulletin | March 2015

Tue, 17 Mar 2015 13:10:00 +0000

Why in 2015, institutions and brands will undergo the African inquisition, as increasingly curious consumers across the continent demand total transparency and information.

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Read the CANDID CONSUMPTION Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | LATIN PULSE | LatAm Trend Bulletin | Oct/Nov 2014

Thu, 09 Oct 2014 14:13:13 +0000

Unmissable innovations – with local trend spotters’ insights – that show the future of consumerism in the region.

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Read the LATIN PULSE LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | ASIA PULSE | Asia Trend Bulletin | October 2014

Thu, 09 Oct 2014 13:56:18 +0000

On-the-ground buzz around some of the best consumer innovations in the region!

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Read the ASIA PULSE Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | AFRICA PULSE | Africa Trend Bulletin | October 2014

Thu, 09 Oct 2014 13:54:36 +0000

Seven game-changing innovations from across the continent + spotter insights!

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Read the AFRICA PULSE Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | BRAND SACRIFICE | Consumer Trend Briefing | October 2014

Mon, 29 Sep 2014 16:47:19 +0000

One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE?

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Read the BRAND SACRIFICE Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | MASSCLUSIVITY | Asia Trend Bulletin | September 2014

Tue, 16 Sep 2014 14:32:58 +0000

From masstige to MASSCLUSIVE: middle class premium consumption evolves in Asia.

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Read the MASSCLUSIVITY Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | AFRICONNECTION | Africa Trend Bulletin | September 2014

Tue, 09 Sep 2014 15:21:22 +0000

The Africanization of social platforms, virtual connections & peer-to-peer services.

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Read the AFRICONNECTION Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | INSTANT TREND EXPERT | Consumer Trend Briefing | February 2015

Tue, 05 Aug 2014 09:56:57 +0000

Everything you need to persuade colleagues and clients of the power of consumer trends.

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Read the INSTANT TREND EXPERT Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | LOCALIZASIAN | Asia Trend Bulletin | August 2014

Wed, 02 Jul 2014 11:36:36 +0000

Why 'by Asia, from Asia, for Asia' is the region's hottest consumption story.

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Read the LOCALIZASIAN Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | ONLIFE MANAGEMENT | LatAm Trend Bulletin | August 2014

Thu, 05 Jun 2014 12:02:48 +0000

Latin American consumers are embracing advice and tools to help manage their connected selves.

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Read the ONLIFE MANAGEMENT LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | SYMPATHETIC PRICING | Consumer Trend Briefing | June 2014

Tue, 03 Jun 2014 15:54:01 +0000

Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.

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Read the SYMPATHETIC PRICING Consumer Trend Briefing from trendwatching.com »

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trendwatching.com | NEW NORMAL | Asia Trend Bulletin | June 2014

Wed, 28 May 2014 15:16:08 +0000

Consumers across Asia Pacific are discarding old social norms and embracing the NEW NORMAL.

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Read the NEW NORMAL Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | UTILIT-EASERS | Africa Trend Bulletin | June 2014

Mon, 19 May 2014 23:22:46 +0000

How utilitarian brands are easing the strain of everyday life in Africa.

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Read the UTILIT-EASERS Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | RETAIL RETOLD | LatAm Trend Bulletin | May 2014

Fri, 25 Apr 2014 14:21:48 +0000

Why consumers are embracing these five ways to retell the retail story.

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Read the RETAIL RETOLD LatAm Trend Bulletin from trendwatching.com »

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trendwatching.com | PERFECT PAYMENTS | Asia Trend Bulletin | May 2014

Tue, 22 Apr 2014 17:22:44 +0000

Speed, convenience, value, access: consumers are demanding MORE from Asia’s mobile payment revolution.

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Read the PERFECT PAYMENTS Asia Trend Bulletin from trendwatching.com »

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trendwatching.com | NEW AFRICAN NARRATIVES | Africa Trend Bulletin | May 2014

Tue, 15 Apr 2014 13:14:53 +0000

Across the continent, Africans are renouncing the age-old labels, clichés, and stereotypes placed upon them. And they’re refusing to be defined by the part of the pyramid they inhabit, their spending ability, or economic stature. Instead, Africans today are forming new identities and tribes based on their own definitions, interests, passions, aspirations and lifestyle choices.

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Read the NEW AFRICAN NARRATIVES Africa Trend Bulletin from trendwatching.com »

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trendwatching.com | INTERNET OF CARING THINGS | Consumer Trend Briefing | April 2014

Thu, 03 Apr 2014 12:32:45 +0000

Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.

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Read the INTERNET OF CARING THINGS Consumer Trend Briefing from trendwatching.com »

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March 2014 South & Central America Trend Bulletin | EMPATHETIC PRICING

Wed, 05 Mar 2014 00:01:01 GMT

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In 2014, South & Central American consumers are refusing to face daily pain points alone. Instead, they’re turning to brands that provide relief in the form of flexible (& imaginative) pricing and discounts. Check out the 'painkillers' from Coffee Lab, PlayArte, Coca-Cola Chile, Opticolor and more.

Read EMPATHETIC PRICING »

Read in other languages:

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March 2014 Asia Trend Bulletin | HIP HERBALS

Wed, 05 Mar 2014 00:01:01 GMT

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One way to aid increasingly busy, stressful (and toxic) lifestyles in Asia's cities? A rediscovery (and 2014 reimagining) of traditional herbal products and practices to promote health, wellness and balance. Featuring Herborist, Hyatt on the Bund, Habu and more.

Read HIP HERBALS »


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March 2014 Africa Trend Bulletin | SEED FUN

Wed, 05 Mar 2014 00:01:01 GMT

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Driven by ability, curiosity or necessity, Africans are busy inventing and reinventing almost everything. Organizations that fuel this endless rush towards – and participate in – SEED FUN will attract love and attention from all consumers, not just the individuals and startups they help.

Read SEED FUN »


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March 2014 | HERITAGE HERESY

Tue, 04 Mar 2014 00:01:01 GMT

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Rising numbers of consumers are embracing brands that play with, subvert and even explode their own heritage. In 2014, nothing is sacred… Learn about the five forces – including CLEAN SLATE DISRUPTION and the NEW NORMAL – pushing consumers to embrace ever greater brand heresies. And see how leading brands, from BMW, to Versace, to Marriott to Moët & Chandon are already putting HERITAGE HERESY into action.

Read HERITAGE HERESY »


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February 2014 South & Central America Trend Bulletin | METRO MOBILITY

Wed, 05 Feb 2014 00:01:01 GMT

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Learn why Latin American consumers are changing their perceptions of personal mobility. And what the range of innovative new transport solutions (public, shared, crowd-powered, sustainable and more) means for all businesses...

Read METRO MOBILITY »

Read in other languages:

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February 2014 Asia Trend Bulletin | CRAMMING

Wed, 05 Feb 2014 00:01:01 GMT

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For millions of consumers in the Asian megacities of 2014, time pressure is ever more intense. Enter: the urge to CRAM as much – productivity, connection, value, fun, and more – into every moment...

Read CRAMMING »


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February 2014 Africa Trend Bulletin | HYPERACTIVE BRANDS

Wed, 05 Feb 2014 00:01:01 GMT

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As a result of African consumers no longer willing to tolerate bland mass-marketing messages, HYPERACTIVE BRANDS all over the continent will increasingly capture these consumers attention with delightful, engaging, altruistic and empowering interactive initiatives and campaigns...

Read HYPERACTIVE BRANDS »


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February 2014 | UPGRADIA

Tue, 04 Feb 2014 00:01:01 GMT

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The era of UPGRADIA dawns. The old model of physical consumption purchase (use, declare obsolete, discard), is being overturned by a new model typical of the digital ecosystem. One founded on constant improvement, upgrade and iteration. Discover what's driving this shift (from PRETAIL to HACKER CHIC), and the key implications for every business. With examples from Renault, Samsung, BleepBleeps, Structure Sensor, the Copenhagen Wheel and many more...

Read UPGRADIA »


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NEW! | Asia, South & Central America, and Africa Trend Bulletins

Thu, 12 Dec 2013 00:01:01 GMT

We're delighted to launch three free region-specific Trend Bulletins for Asia, South & Central America, and Africa. Focused on local trends and innovations, and researched and written by our local teams respectively.
The Trend Bulletins kick-off with five crucial consumer trends for 2014 in each region.

Don't miss out!

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 »

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5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014 »

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5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014 »

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December 2013 | 7 CONSUMER TRENDS TO RUN WITH IN 2014

Tue, 03 Dec 2013 00:01:01 GMT

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Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...

Read 7 CONSUMER TRENDS TO RUN WITH IN 2014 »




Read the Trend Briefing in four other languages:

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(image) 한국어

(image) Português

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November 2013 | GUILT-FREE CONSUMPTION

Sun, 20 Oct 2013 08:01:01 GMT

GUILT-FREE CONSUMPTION is the new luxury for consumers, and the Holy Grail for businesses. Discover the growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that still allows continued indulgence. Check out the guilt absolving examples from Nike, Miya's Sushi, McDonald's, Unilever, Fairphone, Burger King, Chipotle, Peddler's Creamery and many more...Read GUILT-FREE CONSUMPTION » Read the Trend Briefing in four other languages:中文한국어PortuguêsEspañol [...]



September 2013 | DEMANDING BRANDS

Mon, 02 Sep 2013 08:01:01 GMT

Make way for DEMANDING BRANDS. Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Discover why making meaningful demands will cause consumers to experience surprise, perhaps even pain, but ultimately respect. Learn why now is the time to become a DEMANDING BRAND, before society (or your competitors) get there first. With leading examples of DEMANDING BRANDS from around the world, including: in.gredients, Vitoria, Concord Massachusetts, the Organ Donor Foundation of South Africa and many more...Read DEMANDING BRANDS » Read the Trend Briefing in four other languages:中文한국어PortuguêsEspañol [...]



July/August 2013 | TRENDS: REFRESHED

Mon, 24 Jun 2013 04:01:01 GMT

We're often asked what is happening with previous trends. So here's a look at five of them: where they are now, where they are headed, and the many opportunities they continue to offer. From cash and participation chasing SELLSUMERS, the mature exchange of MATURIALISM, a post POINT & KNOW future, the advance of ECO-SUPERIOR products, and the shifts in MADE FOR BRIC. With examples from UNICEF Sweden, Airbnb, L'Occitane, Google, Hong Kong's Zero Carbon Building, and many more...Read TRENDS: REFRESHED » Read the Trend Briefing in four other languages:中文한국어PortuguêsEspañol [...]



May/June 2013 | PRETAIL

Wed, 01 May 2013 14:01:01 GMT

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Make way for PRETAIL: a new mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Discover new PRETAIL platforms such as Christie Street and Crowd Supply. Dive into groundbreaking PRETAIL products from around the world, including SOCCKET, Dim Sum Warriors, Karma Chakhs, Motriz and more...and learn what PRETAIL means for all consumer brands.

Read PRETAIL »


Read the Trend Briefing in four other languages:

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(image) 한국어

(image) Português

(image) Español


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April 2013 | CLEAN SLATE BRANDS

Mon, 08 Apr 2013 14:01:01 GMT

The future belongs to CLEAN SLATE BRANDS. Thanks to a whole host of exceptional, newer, better, faster, eco-friendlier, more transparent and responsive brands, consumers are increasingly favoring unproven and unknown brands without heritage and history. Featuring Wewi, SmartThings, 2go, Snapchat and more... plus insights into what all brands can learn from CLEAN SLATE BRANDS.Read CLEAN SLATE BRANDS » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



March 2013 | MI CASA ES TU CASA

Mon, 04 Mar 2013 14:01:01 GMT

Many of South & Central America´s newly empowered consumers are enthusiastically supporting (if not working with) brands that don´t close their eyes to social inequality. Learn from brands and non-profits such as Buchanan's, Techo, and the 'Satisfeito' restaurant initiative...Read MI CASA ES TU CASA » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



March 2013 | LOCALIZASIAN

Mon, 04 Mar 2013 14:01:01 GMT

Expect a boom in products 'Made in Asia, for Asia, by Asia', driven by rising expectations among Asian consumers and an avalanche of best-in-class products and services from Asian brands. Learn LOCALIZASIAN lessons from brands such as LG, WeChat, HTC and Tsingtao...Read LOCALIZASIAN » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



February 2013 | VIRGIN CONSUMERS

Wed, 30 Jan 2013 14:01:01 GMT

The accelerating pace of innovation in the consumer arena means everyone (from Berlin to Bogotá) is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. As VIRGIN CONSUMERS experiment more than ever, we consider how all brands can adopt a VIRGIN mindset. Learn from the likes of BMW, Nike, Lytro and more...Read VIRGIN CONSUMERS » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



December 2012 / January 2013 | 10 CRUCIAL CONSUMER TRENDS FOR 2013

Wed, 28 Nov 2012 01:01:01 GMT

2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION...Read 10 CRUCIAL CONSUMER TRENDS FOR 2013 » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



November 2012 | PRESUMERS

Sun, 04 Nov 2012 01:01:01 GMT

Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the examples of platforms and businesses already catering to PRESUMERS, from Kickstarter and DemoHour to Idea.me, Indiegogo and many more…Read PRESUMERS » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



October 2012 | SERVILE BRANDS

Mon, 01 Oct 2012 01:01:01 GMT

Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…Read SERVILE BRANDS » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



September 2012 | 12 MINI TRENDS

Mon, 03 Sep 2012 01:01:01 GMT

In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here’s just a small selection of ‘mini’ consumer and business trends that are currently on our radar. 12 Mini Trends that will definitely yield you some profitable innovations. With global examples from Telefonica Vivo Brazil, Sony Japan, Mabe Colombia, Coca-Cola Israel and many more…Read MINITRENDS » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



July/August 2012 | NEWISM

Tue, 03 Jul 2012 01:01:01 GMT

For consumers who've grown up in an EXPECTATION ECONOMY, the very notion of the 'new' has become a positive one. NEWISM is creative destruction, the relentless pace of the online world, hyper-competition, globalism, consumerism on steroids and a celebration of innovation, all in one. Which for brands means heaven or hell. Are you ready?Read NEWISM » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



June 2012 | MADE BETTER IN CHINA

Tue, 29 May 2012 01:01:01 GMT

Forget the 'Made in China' stigma. Ambitious and confident Chinese brands are already catering to demanding consumers, both at home and increasingly abroad. Including yours. Fueled by forces such as improving technology and booming domestic consumption, China is making it bigger, faster, better, greener and stranger. Get ready for an even more globally hyper-competitive business environment. With examples from brands like Chery, Renren, CreditEase, Haier, Ochirly and more...Read MADE BETTER IN CHINA » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



May 2012 | (R)ETAIL (R)EVOLUTION

Wed, 25 Apr 2012 01:01:01 GMT

All commerce is being affected by e-commerce. Learn about the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline. From (M)ETAIL to ETAIL-TAINMENT. With examples from brands like Zara, Ticketmaster, Facebook, KLM and more...Read (R)ETAIL (R)EVOLUTION » Read the Trend Briefing in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



April 2012 | FLAWSOME

Tue, 28 Feb 2012 01:01:01 GMT

Brands that behave more humanly, including showing their flaws, will be awesome. FLAWSOME explores why consumers are more focused on brand attitude and behavior than ever before, with examples from brands like Four Seasons, Chevrolet, Virgin America, FedEx and more....Read FLAWSOME »New! We've translated our free Trend Briefings into eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



February/March 2012 | POINT-KNOW-BUY

Tue, 31 Jan 2012 01:01:01 GMT

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don't know what it is or can't describe it in words. POINT-KNOW-BUY will reshape consumers' info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...Read POINT-KNOW-BUY »New! We've translated our free Trend Briefings into eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



December 2011 | 12 CRUCIAL CONSUMER TRENDS FOR 2012

Tue, 06 Dec 2011 01:01:01 GMT

While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...Read 12 CRUCIAL CONSUMER TRENDS FOR 2012 »New! We've translated our free Trend Briefings into eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



November 2011 | DEALER-CHIC

Mon, 07 Nov 2011 01:01:01 GMT

Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...Read DEALER-CHIC »New! We've translated our free Trend Briefings into eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



October 2011 | (RE)COMMERCE

Tue, 04 Oct 2011 01:01:01 GMT

For smart consumers, 'trading in' is the new buying. There are more opportunities than ever for consumers to make the most of their possessions; with novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces, all offering convenient resale options...Read (RE)COMMERCE »New! We've translated our free Trend Briefings into eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



We're hiring (again): do you know the perfect candidate for any of these jobs?

Wed, 28 Sep 2011 01:01:01 GMT

We hope you enjoyed our recent Trend Briefing on RETAIL RENAISSANCE. As we continue to expand both our free content and paid services, we’re growing rapidly, and we're now on the look-out for London-based native English speakers (or might as well be ;-) for the below positions. If any of these jobs ‘is you’ or someone you know, please do let us know.TREND THINKER Do you have 3+ years of experience as a trend / business thinker, with a truly global perspective? Are you passionate about reading and writing on the future of business and consumerism? More here »CLIENT SERVICES COORDINATOR Are you an experienced professional with client service skills, administrative experience, and organizational prowess, looking for an international, demanding working environment? More here »TREND CONTENT MANAGER Do you have 3+ years marketing experience, have all the skills of a superstar project manager, and crave responsibility? More here »INTERNS Are you at business school (or have you just finished university), are you fascinated with business/marketing/trends, and do you just know trendwatching.com would be perfect for you? More here »SPOTTERS Love to do some trend and innovation spotting on the side? Then join Happy Spotting, our global network of hundreds of trend-savvy innovation-hunters. More here » [...]



New: Our 2012 Consumer Trend Report. Can you afford to miss out in these turbulent times?

Tue, 20 Sep 2011 01:01:01 GMT

Dear RSS subscriber, 2012 is fast approaching, and it's shaping up to be another exceptionally turbulent year. Now, there will be external factors that your industry or company cannot control, so it's more important than ever that you have access to the latest consumer trends, insights and opportunities. After all, launching innovations that deliver on consumers' changing expectations is something you can control and outdo your competition on. So, how to get started?Our 2012 Trend Report will do most of the work for you (with our early-bird price available until its publication date of 21 November).Part of our exclusive Premium Service, the report will come your way as a printed version, PDF and PPT. On top of that, you will get access to a searchable Trend Database indexing all our consumer trends (including 5,000+ innovations tagged by trend and industry) and Industry Trend Reports covering 17 B2C sectors.Don't wait too long, though: leading brands are already clients. From Google to L'OREAL to TBWA Singapore to Li-Ning to Itaú to Air New Zealand to Expedia to Haier to Heineken to Bulgari to Thomson Reuters to Target to CP+B to LG to Kraft Foods to Starhub to CEMEX to MTV to Natura. Not to mention numerous small companies and agencies too.For a complete overview of everything you'll receive, please visit our Premium site »And, as we're all running a tight ship, we're keeping things affordable: our early-bird price is currently only USD 1,699 / EUR 1,199 / GBP 1,049 if you order now >&[...]



September 2011 | RETAIL RENAISSANCE

Thu, 08 Sep 2011 01:01:01 GMT

Why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. No matter what consumer-driven industry you’re in, the latest formats, technologies, capabilities, and products delighting retail customers around the world need to be on your radar...Read RETAIL RENAISSANCE »New! Read our Trend Briefings in eight other languages:中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçe [...]



August 2011 | "2011, SO FAR"

Tue, 26 Jul 2011 01:01:01 GMT

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Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year...

Read "2011, SO FAR" »

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Our Trend Briefings now come in Spanish, Korean, German, Portuguese, Chinese, Turkish, Dutch & French!

Wed, 13 Jul 2011 01:01:01 GMT

We've translated all of 2011's Trend Briefings, from RANDOM ACTS OF KINDNESS to 11 CRUCIAL TRENDS FOR 2011 to THE F-FACTOR, into 8 new languages!So if English isn't your first language, just click on a flag below to read them in your preferred language.Know someone else who would appreciate this? Simply forward them this email and then they can enjoy reading our trend content in their language too.中文NederlandsFrançaisDeutsch한국어PortuguêsEspañolTürkçeEnjoy! [...]



June 2011 | INNOVATION EXTRAVAGANZA

Wed, 08 Jun 2011 01:01:01 GMT

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Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA ;-)

Read INNOVATION EXTRAVAGANZA »

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May 2011 | THE F-FACTOR

Tue, 26 Apr 2011 01:01:01 GMT

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That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways.

Read THE F-FACTOR »

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