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Preview: Random Ross Rader

Random Ross Rader

Ross Wm. Rader's current home page. Odds and sods of current interest without much thought given to rhyme or reason. Hey, it keeps me out of trouble, hopefully it keeps you interested ;)

Last Build Date: Tue, 05 Jan 2010 09:47:57 -0500


Next steps for Palin?

Sat, 13 Jun 2009 20:34:00 -0400


She's being coy, but I can't help but think that she's six inches away from reality TV...

(via Huffington Post...)

GM Reinvention?

Fri, 12 Jun 2009 19:41:00 -0400

I can't be the only one that hates this commercial.
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What bothers me most is their talk about "brands" and "cost structure" etc.

GM is flailing because they've lost touch with their customers, not because of anything else. Talking about "brands" and "cost structures" with expensive commercials is not going to get them back in touch with their customers.


Thu, 11 Jun 2009 21:09:00 -0400

I don't blog anymore. Not here anyways.

But this thought has been rattling around long enough that I had to dump it out finally.

Palm is going to make some good headway against Apple with their Pre. A lot of people are going to buy the cheaper, more capable device, even with the iPhone now selling for $99. Its gonna look like Palm might just be able to pull it off and actually kill the iPhone, as some are predicting now. Having Verizon in their corner is going to be a big driver for a lot of this adoption. AT&T is not doing Apple any favors. In fact, some might say that AT&T is costing Apple in this fight.

And this is how Apple is going to absolutely slaughter Palm unless Palm gets their act together immediately.

Apple will not renew their exclusivity with AT&T. Apple is not going to renew their exclusivity with other carriers either. In fact, Apple is not going to renew with the other carriers at all, or even go with new carriers.

Apple will simply start selling the handsets like they sell everything else. Direct to consumers.

They will lose a little bit of money in subsidies and minutes, but this will be more than offset by increased adoption and App Store sales.

And Palm will get trampled in the process.

That's my prediction.


As the scrappy upstart, I had expected Palm to sell a carrier free version of the Pre. This was their game with the Treo and their other devices and it worked well for them. Didn't hurt that those devices were pretty awesome for a long time (I still think the Treo 90 was one of the best phones I've ever owned). Strategically, I think they would be served well by getting their devices into as many retail outlets as possible as quickly as possible without any stupid carrier restrictions. I don't think it is a huge hurdle for a customer to call their phone company after buying a phone at Walmart and say "hey, I need a data plan" or better, to rely on Wifi connectivity and avoid the phone companies all together.

I don't see Palm succeeding if they try to out-Apple Apple. This is the game they are playing now. They are betting that their device is better than Apple's, than their phone partnership is better than Apple's, that their marketing is better than Apple's, etc. Too many bets. Going direct to retail with an unlocked device is one way to reduce the number of bets that they are making and put some serious pressure on Apple.

At best, I think the current strategy might be enough to get them a 4th or 5th place finish in this market. At worst, it might guarantee that the Pre is the last device we ever see out of Palm.

Corporate Twittering: What not to do

Wed, 19 Nov 2008 23:36:00 -0500


Bad POPrl, bad.

John McCain is a Spammer

Tue, 04 Nov 2008 07:35:00 -0500

I received an email from the McCain/Palin campaign last night. Here is an excerpt...

I ask that you never forget that much has been sacrificed to protect our right to vote. We must never forget those Americans who, with their courage, with their sacrifice, and with their lives, have protected our freedom. It is my great hope that you will exercise your right to vote as an American tomorrow.

(Via - McCain-Palin 2008.)

WTF John? Spam?

Spam sent to people that don't even live in your Good Old USA?

I can only imagine where your team got my email address from. It sure isn't because I have a stake in your political process. Sigh.

Whomever on your team decided that this was a good idea should be fired. Whatever, with any luck, you'll all be out of jobs in a few hours.

Just because it is cheap or free to send mass email doesn't mean that you should. It is exactly people like you that are wrong with the Internet today.

I suppose that this will fall on deaf ears - from what I understand, McCain doesn't believe that the internet matters.