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Learn SEO Directly from the Search Engines



Last Build Date: Mon, 18 Dec 2017 19:41:02 +0000

 



Google Giving Less Weight to Reviews of Places You Stop Visiting?

Mon, 18 Dec 2017 19:41:02 +0000

I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. After reading a recent patent, I’m fine with Google continuing […]

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Semantic Keyword Research and Topic Models

Fri, 10 Nov 2017 01:09:53 +0000

I went to the Pubcon 2017 Conference this week in Las Vegas Nevada and gave a presentation about Semantic Search topics based upon white papers and patents from Google. My focus was on things such as Context Vectors and Phrase-Based Indexing. I promised in social media that I would post the presentation on my blog […]

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Does Tomorrow Deliver Topical Search Results at Google?

Fri, 13 Oct 2017 19:50:41 +0000

At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and […]

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Using Ngram Phrase Models to Generate Site Quality Scores

Fri, 22 Sep 2017 05:33:00 +0000

Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Google using ngrams from sites […]

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Google’s Project Jacquard: Textile-Based Device Controls

Thu, 14 Sep 2017 16:00:03 +0000

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

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Citations behind the Google Brain Word Vector Approach

Fri, 01 Sep 2017 20:37:59 +0000

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

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Personalizing Search Results at Google

Wed, 16 Aug 2017 23:09:25 +0000

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

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Learn SEO Through Forums

Fri, 30 Jun 2017 22:08:44 +0000

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

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