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SEO by the Sea ⚓



Learn SEO Directly from the Search Engines



Last Build Date: Sun, 11 Feb 2018 19:41:37 +0000

 



Google’s Mobile Location History

Mon, 29 Jan 2018 06:53:46 +0000

If you use Google Maps to navigate from place to place, or if you have agreed to be a local guide for Google Maps, there is a chance that you have seen Google Mobile Location history information. There is a Google Account Help page about how to Manage or delete your Location History. The location […]

The post Google’s Mobile Location History appeared first on SEO by the Sea ⚓.




Does Google Use Latent Semantic Indexing?

Mon, 22 Jan 2018 19:53:35 +0000

There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed […]

The post Does Google Use Latent Semantic Indexing? appeared first on SEO by the Sea ⚓.




Google Targeted Advertising, Part 1

Sat, 20 Jan 2018 22:09:40 +0000

One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It described a social engineering approach to stop site owners from using spammy tactics to […]

The post Google Targeted Advertising, Part 1 appeared first on SEO by the Sea ⚓.




Google Giving Less Weight to Reviews of Places You Stop Visiting?

Mon, 18 Dec 2017 19:41:02 +0000

I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. After reading a recent patent, I’m fine with Google continuing […]

The post Google Giving Less Weight to Reviews of Places You Stop Visiting? appeared first on SEO by the Sea ⚓.




Semantic Keyword Research and Topic Models

Fri, 10 Nov 2017 01:09:53 +0000

I went to the Pubcon 2017 Conference this week in Las Vegas Nevada and gave a presentation about Semantic Search topics based upon white papers and patents from Google. My focus was on things such as Context Vectors and Phrase-Based Indexing. I promised in social media that I would post the presentation on my blog […]

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Topical Search Results at Google?

Fri, 13 Oct 2017 19:50:41 +0000

At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and […]

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Using Ngram Phrase Models to Generate Site Quality Scores

Fri, 22 Sep 2017 05:33:00 +0000

Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Google using ngrams from sites […]

The post Using Ngram Phrase Models to Generate Site Quality Scores appeared first on SEO by the Sea ⚓.




Google’s Project Jacquard: Textile-Based Device Controls

Thu, 14 Sep 2017 16:00:03 +0000

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

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