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PR Newswire: Advertising

Press Releases from PR Newswire about Advertising

Published: Wed, 28 Jun 2017 08:40:06 EDT

Last Build Date: Wed, 28 Jun 2017 08:33:00 EDT


TAG Releases Info Sharing Tool to Help Members Block Ads From Pirate Apps

Wed, 28 Jun 2017 08:33:00 EDT

(image) WASHINGTON, June 28, 2017 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today launched the TAG Pirate Mobile App Tool, a new shared resource to help members prevent...

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Linius Technologies Appoints Ken Ruck to Lead Personalized Advertising

Wed, 28 Jun 2017 08:23:00 EDT

(image) NEW YORK, June 28, 2017 /PRNewswire/ -- Linius Technologies Limited (ASX: LNU), developer of the Video Virtualization Engine™ (VVE™), today announced the appointment of Ken Ruck to the post of executive vice president to lead the Personalized Advertising Division, effective immediately....

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Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis

Wed, 28 Jun 2017 08:01:00 EDT

(image) NEW YORK, June 28, 2017 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced today the launch of Target Group Performance Analysis, a new innovation evaluation framework that will allow fast-moving consumer goods (FMCG) manufacturers to more accurately predict an innovation's overall viability...

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LGBT-Inclusive Advertising Is Driving Business Yet Consumers Demand Authenticity According to Ogilvy Survey

Wed, 28 Jun 2017 07:27:00 EDT

NEW YORK, June 28, 2017 /PRNewswire/ -- In honor of LGBTQ Pride Month, findings from a new Ogilvy survey released today of over 1,000 Americans including over 400 LGBT allies revealed that nearly two-thirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the...

AirMedia Enters into Amendment No. 3 to Merger Agreement for Going Private Transaction

Wed, 28 Jun 2017 06:30:00 EDT

(image) BEIJING, June 28, 2017 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), an operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers as well as a first-mover in the travel Wi-Fi market, today announced that on June 28,...

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Lancement de MachineVantage, une société d'intelligence artificielle et d'apprentissage automatique, grâce aux financements d'Unilever Ventures et d'IRI

Wed, 28 Jun 2017 06:19:00 EDT

(image) BERKELEY, Californie, 28 juin 2017 /PRNewswire/ -- La société d'intelligence artificielle et d'apprentissage automatique, MachineVantage, a été financée par IRI et Unilever Ventures. MachineVantage applique des algorithmes, optimisés par l'IA et l'apprentissage automatique, qui sont...

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Unilever Ventures e IRI fianancian a MachineVantage, la compañía de inteligencia artificial y aprendizaje automático

Wed, 28 Jun 2017 06:09:00 EDT

(image) - MachineVantage, la compañía de inteligencia artificial y aprendizaje automático, arranca con la financiación de Unilever Ventures e IRI BERKELEY, California, 28 de junio de 2017 /PRNewswire/ -- IRI y Unilever Ventures han fundado MachineVantage, una...

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MachineVantage, das Unternehmen für künstliche Intelligenz und maschinelles Lernen, startet mit Finanzierung von Unilever Ventures und IRI

Tue, 27 Jun 2017 18:26:00 EDT

(image) BERKELEY, Kalifornien, 27. Juni 2017 /PRNewswire/ -- MachineVantage, ein Unternehmen für künstliche Intelligenz und maschinelles Lernen, wird durch Mittel von IRI und Unilever Ventures gefördert. MachineVantage verwendet durch KI und ML unterstützte Algorithmen, die ausschließlich...

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2017 ADCOLOR Honorees, Nominees and Futures Announced at ADCOLOR Live!

Tue, 27 Jun 2017 16:30:00 EDT

(image) NEW YORK, June 27, 2017 /PRNewswire/ -- ADCOLOR, the premier organization celebrating and promoting professionals of color and diversity in the creative industries, announced their 2017 honorees and nominees today at ADCOLOR Live! The organization also announced the 2017 class of ADCOLOR...

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Cannes Lions and Ketchum Announce Winners of 2017 Young Lions Marketers Competition

Tue, 27 Jun 2017 16:13:00 EDT

(image) CANNES, France, June 27, 2017 /PRNewswire/ -- Virginia Bond Núñez Horcajadas and María Isabel Ortiz Ortega of Shiseido in Spain won the Gold Lion in the eighth-annual Young Lions Marketers Competition at the 64th annual Cannes Lions International Festival of Creativity. Sponsored by K...

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Lynch Archer PR Entertainment Launches Influencer Marketing Division, #LAPRSocial

Tue, 27 Jun 2017 14:03:00 EDT

(image) LOS ANGELES, June 27, 2017 /PRNewswire/ -- Long-time entertainment talent public relations executive Cheryl Lynch, has launched a new division within her boutique PR agency, Lynch Archer PR Entertainment, called #LAPRSocial. The new division provides Influencer Marketing and...

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Empresa de inteligência artificial e aprendizado de máquina MachineVantage é lançada com financiamento da Unilever Ventures e da IRI

Tue, 27 Jun 2017 13:38:00 EDT

(image) BERKELEY, Califórnia, 27 de junho 2017 /PRNewswire/ -- A empresa de inteligência artificial (artificial inteligence – AI) e aprendizado de máquina (machine learning – ML) MachineVantage foi financiada pela IRI e a Unilever Ventures. A MachineVantage aplica algoritmos sustentados por...

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Reuters partners with the National Association of Media Literacy to host kick-off event for Media Literacy Week in November

Tue, 27 Jun 2017 13:30:00 EDT

(image) NEW YORK, June 27, 2017 /PRNewswire/ -- Reuters, the world's largest international multimedia news provider, announced today that it will be partnering with the National Association for Media Literacy Education (NAMLE) to host a kick-off event for Media Literacy Week on November 6, 2017....

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Финансируемая Unilever Ventures и IRI компания сферы ИИ и МО MachineVantage совершает свой дебют

Tue, 27 Jun 2017 13:13:00 EDT

(image) БЕРКЛИ (BERKELEY), Калифорния, 27 июня 2017 г. /PRNewswire/ -- Финансовыми спонсорами для создания компании MachineVantage, специализирующейся на технологиях искусственного интеллекта и машинного обучения, выступили IRI и Unilever Ventures. В основе деятельности MachineVantage лежит...

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Canadian industry innovators Natasha Koifman and Drew & Jonathan Scott continue evolving the film festival experiences in Toronto with annual IT House x Producers Ball

Tue, 27 Jun 2017 12:56:00 EDT

(image) Landmark destination IT House x Producers Ball will become an experiential hub for industry and talent TORONTO, June 27, 2017 /PRNewswire/ - In September 2017, during the film festival in Toronto, Toronto and New York-based agency NKPR, in collaboration with Scott Brothers Enterta...

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IRI y Unilever Ventures financian el establecimiento de la empresa de inteligencia artificial y aprendizaje automático MachineVantage

Tue, 27 Jun 2017 12:32:00 EDT

(image) BERKELEY, California, 27 de junio de 2017 /PRNewswire/ -- IRI y Unilever Ventures han provisto el financiamiento para MachineVantage, una empresa especializada en inteligencia artificial y aprendizaje automático. MachineVantage aplica algoritmos potenciados por inteligencia...

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Nielsen Brings Ingredient-Level Sales Measurement To Non-Food Categories

Tue, 27 Jun 2017 12:01:00 EDT

(image) NEW YORK, June 27, 2017 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) and Label Insight announced an expansion to the Nielsen Product Insider solution, now offering the ability to measure sales of ingredients and U.S. government-regulated attributes for non-food categories, including...

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OgilvyRED Publishes Latest Provocative Installment of The OgilvyRED Think Series

Tue, 27 Jun 2017 12:00:00 EDT

NEW YORK, June 27, 2017 /PRNewswire/ -- There is no shortage of content about blockchain technology.  Yet, creative thinking about its practical application to build brands and solve business problems has been overshadowed by a profusion of technical explanations and heavy attention on one...

SQL Queries Are Dead: New Beckon [ANSWERS] Query Tool Lets Marketers Ask Natural-Language Questions About Marketing Performance Data, Get Actionable Insight in Return

Tue, 27 Jun 2017 12:00:00 EDT

(image) SAN MATEO, Calif., June 27, 2017 /PRNewswire/ -- Beckon, The Source of Truth for Marketing™ and marketing analytics partner to many of the world's biggest brands, today announced Beckon [ANSWERS], the marketing world's simplest way to query large datasets and get answers to business...

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Another Innovation in China: Surprises for Users brought by Tuia's Advertisement

Tue, 27 Jun 2017 11:38:00 EDT

HANGZHOU, China, June 27, 2017 /PRNewswire/ -- Imagine that you have taken some photos of you at your friend's party and you click into a photo application on your phone to edit the them. A game pops up on the screen that looks fun to play. You click into the game, spend a few seconds...