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Preview: Advertising

PR Newswire: Advertising

Press Releases from PR Newswire about Advertising

Published: Tue, 19 Sep 2017 20:22:11 EDT

Last Build Date: Tue, 19 Sep 2017 17:45:00 EDT


Shareablee Expands Executive Team; Launching New Ad Category Across Platforms

Tue, 19 Sep 2017 17:45:00 EDT

(image) NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Shareablee, the leader in audience-based social media measurement, in preparation to launch a new advertising category, has appointed two ad industry veterans to its New York City-based executive team. The venture, Social Addressable Advertising,...

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Life Insurance Direct Marketing Association (LIDMA) Announces Legal & General America's "Straight Through Processing" as its 2017 Innovation Award Winner

Tue, 19 Sep 2017 16:47:00 EDT

(image) ATLANTA, Sept. 19, 2017 /PRNewswire-USNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has today announced that it has selected Legal & General America as its first-ever Innovation Award winner.  The announcement was made at LIDMA's 14th Annual Fall Meeting & Bu...

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Kansas City Area Development Council Named #1 "Best in Class" Economic Development Group

Tue, 19 Sep 2017 16:30:00 EDT

(image) KANSAS CITY, Mo., Sept. 19, 2017 /PRNewswire-USNewswire/ -- The Kansas City Area Development Council (KCADC) was named the top regional economic development organization in the U.S., according to a new survey of U.S. corporate executives and location advisors. "Our customers are the n...

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Graham Lang Joins Juniper Park\TBWA As Chief Creative Officer

Tue, 19 Sep 2017 15:00:00 EDT

TORONTO, Sept. 19, 2017 /PRNewswire/ -- Juniper Park\TBWA CEO Jill Nykoliation announced today that the agency has hired Graham Lang as Chief Creative Officer. Lang, who joins from Y&R South Africa, will lead the agency's creative output, as well as partner with Nykoliation and the...

OUTFRONT Media's Canadian Business Launches Out-of-Home Analytics Platform

Tue, 19 Sep 2017 15:00:00 EDT

(image) NEW YORK, Sept. 19, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that its Canadian business launched an out-of-home analytics platform in Canada. The platform is powered by national cellular network data and technology under an exclusive Canadian agreement...

Media Files: partners with Prolific Interactive to launch "In-Home Preview," an immersive AR experience

Tue, 19 Sep 2017 14:41:00 EDT

(image) CHICO, Calif., Sept. 19, 2017 /PRNewswire/ --, the largest online-only home improvement retailer, and Prolific Interactive, an award-winning mobile product agency, are excited to launch a brand new AR experience - "In-Home Preview" - available as an update through the

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Appboy Announces Plans To Rename Company to Braze, Cited as a Leader by Independent Research Firm

Tue, 19 Sep 2017 13:45:00 EDT

(image) NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Appboy, the global lifecycle engagement technology, has been recognized as a Leader in The Forrester Wave™: Mobile Engagement Automation (MEA), Q3 2017 evaluation. In addition today, Appboy is announcing an official rename of the company to "Braze"...

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Our Excitement Is Contagious: Social Link Rebrands Eventagious Event Planning & Management

Tue, 19 Sep 2017 12:19:00 EDT

(image) NASHVILLE, Tenn., Sept. 19, 2017 /PRNewswire/ -- Social Link today announced the launch of its new website for Eventagious—a key part of its strategic rebranding program for the Duluth, Minnesota-based events planning and marketing company. "Eventagious is what happens when the word...

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Digital Out of Home Market (DOOH) 10.7% CAGR led by North America to 2023

Tue, 19 Sep 2017 12:00:00 EDT

PUNE, India, September 19, 2017 /PRNewswire/ -- Digital out of home market is forecast to reach $26.21 billion by 2023 from $12.52 billion in 2016 at a CAGR of 10.7% during (2017-2023) driven by the increased spending on programmatic advertising, advancements in technology offerings,...

Heart+Mind Strategies Announces Additions to Brand, System + Journey Team

Tue, 19 Sep 2017 11:27:00 EDT

(image) RESTON, Va., Sept. 19, 2017 /PRNewswire/ -- Heart+Mind Strategies, a rapidly growing research-based consultancy, has added two more associates to their Brand, System + Journey team. Discover how we've helped other organizations uncover what's at stake -...

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Matthew Smith Joins Hornet As SVP Of Global Sales

Tue, 19 Sep 2017 11:25:00 EDT

(image) SAN FRANCISCO, Sept. 19, 2017 /PRNewswire/ -- Hornet, the world's premier gay social network, today announced that veteran LGBTQ advertising and sales expert Matthew Smith will join the brand's growing executive team as senior vice president of global sales. Smith will drive the overall...

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BBDO Worldwide's David Lubars Inducted Into The One Club Creative Hall Of Fame

Tue, 19 Sep 2017 10:37:00 EDT

(image) NEW YORK, Sept. 19, 2017 /PRNewswire/ -- The prestigious One Club for Creativity celebrated its newest inductees into the Creative Hall of Fame at a gala dinner held at Gotham Hall, in New York City. Among this year's inductees was BBDO Worldwide Chief Creative Officer, David Lubars...

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Brands Take Center Stage In New York City

Tue, 19 Sep 2017 10:30:00 EDT

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Advertising Week (AW), the world's largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced the final line-up for the 14th annual edition which begins on September 25. Since...

Dan Reid Joins InVision Communications as Design Director

Tue, 19 Sep 2017 10:00:00 EDT

(image) WALNUT CREEK, Calif., Sept. 19, 2017 /PRNewswire/ -- InVision is thrilled to announce the latest addition to our design studio, Design Director Dan Reid, who will be based in our Walnut Creek headquarters. A graduate of both RISD and The Art Center, Dan is a multi-disciplined...

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Green Olive Media Expands To The Sunshine State

Tue, 19 Sep 2017 10:00:00 EDT

(image) TAMPA, Fla., Sept. 19, 2017 /PRNewswire/ -- Green Olive Media is a branding, communications, design and public relations firm focused on the food, beverage, hotel and hospitality industries since 1998. The Atlanta and Birmingham-based agency is expanding into the Tampa market with an...

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Who What Wear Unveils The Fall Issue Digital Magazine Starring Kate Bosworth

Tue, 19 Sep 2017 10:00:00 EDT

(image) LOS ANGELES, Sept. 19, 2017 /PRNewswire/ -- Who What Wear, the global media brand for aspirational yet accessible fashion content, announced today the launch of The Fall Issue, a continuation of its curated digital magazine that features the season's biggest trends and a behind the scenes...

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As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology

Tue, 19 Sep 2017 09:57:00 EDT

(image) SHANGHAI, Sept. 19, 2017 /PRNewswire/ -- Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China's leading APP for auto financial leasing, is supporting China's leadership in advertising innovation. Tangeche is the...

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Medicx Media Solutions Strengthens Its Leadership Team with Key Executive Appointments

Tue, 19 Sep 2017 09:51:00 EDT

(image) SCOTTSDALE, Ariz., Sept. 19, 2017 /PRNewswire/ -- Medicx Media Solutions, a leader in data-driven addressable media in the pharmaceutical  and  healthcare  markets,  today  announced  the appointment  of  two  new  executives to key roles o...

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The Mars Agency Wins Recognition As "Cool Place to Work"

Tue, 19 Sep 2017 09:30:00 EDT

(image) DETROIT, Sept. 19, 2017 /PRNewswire/ -- The Mars Agency was recently named one of 100 Cool Places to Work in Michigan. The Agency was among 100 companies selected based on hiring practices, benefit packages, office perks, workplace environment, as well as direct employee feedback....

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Corporate Visions Launches Just-in-Time, Situational Learning Experience for B2B Sales Teams

Tue, 19 Sep 2017 09:09:00 EDT

(image) PLEASANTON, Calif., Sept. 19, 2017 /PRNewswire/ -- Corporate Visions, the leading marketing and sales messaging, content and skills training company, is pioneering an interactive sales enablement "tool" designed to integrate marketing messaging, content assets, and sales coaching into a...

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