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Preview: The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications

The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications



This podcast contains a series of webinars produced and hosted by PR Newswire featuring communications experts discussing a variety of industry topics.



Published: Wed, 13 Feb 2008 11:53:40 -0500

Last Build Date: Wed, 13 Feb 2008 11:57:56 -0500

Copyright: 2006, MultiVu, A PR Newswire company
 



PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Wed, 13 Feb 2008 11:53:40 -0500

Did you know that PR Newswire is the only major wire service to offer complimentary online media monitoring with all national newslines?

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Marketing Manager
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/18508/31439.mp3




PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Thu, 10 Jan 2008 20:20:45 -0500

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent(image)


Media Files:
http://content.onstreammedia.com/content/multivu/17807/30348.mp3




PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Wed, 19 Dec 2007 15:19:47 -0500

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent(image)


Media Files:
http://content.onstreammedia.com/content/multivu/17584/28888.mp3




PR Newswire Presents: Strengthening Your Media Relations With ProfNet(SM)

Tue, 11 Dec 2007 15:53:26 -0500

Join an interactive discussion to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNetSM. The presentation will cover how to:

» Receive and respond to daily leads from journalists seeking expert sources
» Proactively engage with media by connecting with journalists you couldn't access individually
» Create Expert Profiles that can be searched by journalists
» Gain additional exposure by linking to expert profiles in news releases
» Maximize your ROI by combining reactive and proactive methods

Special guest journalists Catharine Hamm, the Los Angeles Times, and James Burnett, the Miami Herald, will discuss how the media use ProfNet including tips on writing an effective pitch.

ProfNet, a service of PR Newswire, was created to help communications professionals increase visibility for their organization's experts by linking them directly with journalists seeking expert sources for stories they are currently writing. ProfNet notifies subscribers when a journalist is working on a relevant story so they know exactly how and when to pitch an expert for background or quotes.

Presented by:
Juliet Herman, Director of ProfNet, PR Newswire(image)


Media Files:
http://content.onstreammedia.com/content/multivu/17368/30973.mp3




PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Wed, 5 Dec 2007 15:09:17 -0500

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent(image)


Media Files:
http://content.onstreammedia.com/content/multivu/17105/28887.mp3




PR Newswire Presents: Building Media Relations in Technology

Thu, 29 Nov 2007 17:00:00 -0500

PR Newswire's Webinars are designed to provide communications professionals with practical information on how to effectively communicate with the media.

Building Media Relations in Technology will give you the opportunity to interact directly with technology editors to gain insight on what they look for when covering stories to help you be more successful with your media outreach efforts. Panelists will be available for a Q&A session.

The discussion will cover best practices for:
» Effectively pitching technology publications
» How to work with technology media
» Achieving better and wider coverage

The panel will also discuss emerging trends being covered in technology media including blogging, Web 2.0/social media, Mojo and other up-and-coming trends in the technology industry.

Moderator
Mike Mannino, Media Relations Manager, PR Newswire

Panelist
Edward J. Correia, Editor, Software Test & Performance(image)


Media Files:
http://content.onstreammedia.com/content/multivu/16943/29513.mp3




PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Wed, 21 Nov 2007 16:56:46 -0500

Did you know that PR Newswire is the only major wire service to offer complimentary online media monitoring with all national newslines?

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent(image)


Media Files:
http://content.onstreammedia.com/content/multivu/16520/28886.mp3




PR Newswire Presents: Writing a Feature That Gets Noticed -- And Used

Tue, 13 Nov 2007 17:27:48 -0500

You may have heard about how a feature story can be a great way to get your message to the media, but you have no idea about how to write one. Or maybe you've dabbled with features in the past but could use a refresher course. Either way, a free "Features 101" Webinar being offered by PR Newswire will be time well-spent.

More than ever, public relations professionals are challenged to find new ways to get the media's attention. A feature is often the best way to showcase your message and have it stand out from the competition. This Webinar will provide you with the tools to make that happen.

Steve Gosset of the PR Newswire Feature News Service will offer a fast-paced interactive session that gives you a paragraph-by-paragraph breakdown of the most crucial building blocks of a successful feature. You will also learn:

» How a feature differs from a news release.
» The importance of writing the story in such a way that it can be used verbatim by the media.
» How the media landscape has changed, increasing your opportunities for feature placement.
» How to best integrate photos and multimedia into your feature release.
» Why you need to plan ahead to have a chance of being noticed by editors and reporters.

Presented by
Steve Gosset, Manager - Editorial Services
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/16463/29512.mp3




PR Newswire Presents: MediaSense Webinar

Thu, 1 Nov 2007 15:36:14 -0500

PR Newswire invites you to a Measurement for the Masses Webinar

Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because these services have traditionally been extremely cost-prohibitive and cumbersome.

This is beginning to change. New cost-effective, easy-to-use services are helping communications professionals measure the results of their programs and providing them with much needed ROI.

This interactive discussion will take a close look at what’s new in the world of media measurement and how a communications expert from Harrah's Entertainment, Inc. has incorporated one of the newer measurement services, MediaSense from PR Newswire, into his overall communications program with great results.

Presented by
Allison Murphy, Product Manager, Media Monitoring and Measurement, PR Newswire
Alberto Lopez, Corporate Director, Strategic Communications, Harrah's Entertainment Inc.
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/16221/30156.mp3




PR Newswire Presents: MEDIAtlas(TM) Webinar

Thu, 25 Oct 2007 17:06:52 -0500

MEDIAtlas(TM), PR Newswire's leading Web-based global media database, is valued by thousands of communications professionals for its ease of use and comprehensive data. Now, the newly-upgraded MEDIAtlas makes it faster and easier to get information, compile lists and create reports.

Join Ted Skinner, Vice President - Public Relations Products, on Thursday, October 25 at 2:00 p.m. ET for a free online seminar designed to show you how the new features and enhancements make it easier than ever to manage your PR efforts and see your results. During this one-hour session you will learn more about:

» New features of the latest upgrade
» How to create better-targeted lists
» Sending news releases using the automated distribution system
» What the MEDIAtlas™ Distribution Promise means
» Using Pitching Tips™ from Bulldog Reporter
» Creating reports and pitch books
» Finding media opportunities you may be missing
» Integration with other PR Newswire media intelligence services to maximize media impact

Presented by
Ted Skinner, Vice President - Public Relations Products(image)


Media Files:
http://content.onstreammedia.com/content/multivu/15881/30155.mp3




PR Newswire Presents: US1 Media Monitoring: Put it to work for you

Wed, 24 Oct 2007 16:45:22 -0500

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/15834/29508.mp3




PR Newswire Presents: US1 Media Monitoring: Put It To Work For You

Wed, 19 Sep 2007 19:29:18 -0500

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines.

US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet.

Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage.

You’ll learn how to:
» Quickly see how your releases generate news in online media
» Monitor more than 18,000 online news sources and blogs
» View your stories on key Web sites
» Share results with colleagues or clients
» Save, e-mail and download your media clips

Presenters:
Denise Perez, PR Newswire, Distribution Products Service Manager
Lesley Cunningham, PR Newswire, Web Correspondent
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/14654/29507.mp3




PR Newswire Presents: Building Media Relations in Biotech

Thu, 6 Sep 2007 15:58:39 -0500

Building Media Relations in Biotech will give you the opportunity to interact directly with editors to gain insight on what biotech media look for to help you be more successful with your media outreach efforts. Panelists will be available for a Q&A session.

The discussion will cover best practices for:
# Effectively pitching publications
# How to work with biotech media
# Achieving better and wider coverage

Moderator
Mike Mannino, Media Relations Manager, PR Newswire

Panelists
Tamlyn Oliver, Senior Editor, Genetic Engineering and Biotechnology News
Randall Osborne, West Coast Financial Watch Editor, BioWorld
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/14278/29509.mp3




PR Newswire Presents: MediaSense Blog Measurement

Thu, 12 Jul 2007 18:24:50 -0500

PR Newswire presents: Your Customers Are Out There Talking. Are You Listening? The growing influence of the Blogosphere.

Millions of people a day are weighing in with their opinions, advice, and commentary online. What began as a teen phenomenon has now grown to include people blogging from every age and demographic group imaginable. And in the process, they’re likely talking about you. Your brands. Your products. And your competitors.

Smart companies are paying attention to these conversations, not just to track what’s being said about their brands, but to learn what’s important to their customers for uses that reach far beyond PR. Free search tools can quickly indicate whether there is a conversation going on. But, to get true insight, companies are turning to technology to help them analyze what’s being said, whether it’s positive or negative, and even the demographic breakdown of those that are blogging.

Join PR Newswire’s Vice President of PR Products, Ted Skinner and Umbria’s President, Howard Kaushansky to learn how PR Newswire’s MediaSense Blog Measurement service can assist communications and marketing professionals in understanding how to harness the power of the blogosphere.

A short demonstration of the service and case studies will be provided.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/12900/28591.mp3




PR Newswire Presents: Your Customers Are Out There Talking. Are You Listening? The growing influence of the Blogosphere.

Thu, 12 Jul 2007 17:16:20 -0500

Millions of people a day are weighing in with their opinions, advice, and commentary online. What began as a teen phenomenon has now grown to include people blogging from every age and demographic group imaginable. And in the process, they’re likely talking about you. Your brands. Your products. And your competitors.

Smart companies are paying attention to these conversations, not just to track what’s being said about their brands, but to learn what’s important to their customers for uses that reach far beyond PR. Free search tools can quickly indicate whether there is a conversation going on. But, to get true insight, companies are turning to technology to help them analyze what’s being said, whether it’s positive or negative, and even the demographic breakdown of those that are blogging.

Join PR Newswire’s Vice President of PR Products, Ted Skinner and Umbria’s President, Howard Kaushansky to learn how PR Newswire’s MediaSense Blog Measurement service can assist communications and marketing professionals in understanding how to harness the power of the blogosphere.

A short demonstration of the service and case studies will be provided.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/12900/28591.mp3




PR Newswire Presents: Pitching Auto Writers

Thu, 28 Jun 2007 16:30:33 -0500

Americans love their cars. Every year billions of dollars are spent trying to convince us we need a new one, selling us equipment for the one we have or helping us sell our used one. The industry is rapidly changing and adapting. The people responsible for making sense of all this are a committed group of journalists who cover every facet of the industry. Please join PR Newswire as we bring together a diverse group of the top automotive journalists spanning various media - wire, radio and trade - to help you better understand what makes this segment different from mainstream media and how you can more effectively communicate with them.

Moderated by: Michael Mannino, PR Newswire Media Relations Representative

Panelists:
Adam Goldfein, Host: Autoscoop, Nationally syndicated radio show
http://www.autoscoop.com/content/about.php

Bill Koenig, Automotive Reporter, Bloomberg News, Detroit Bureau

Bob Chabot, Contributing Editor, Advanstar Automotive Group, Advanstar Communications: MotorAge, Aftermarket Business, Automotive Body Repair New(image)


Media Files:
http://content.onstreammedia.com/content/multivu/12703/28592.mp3




PR Newswire Presents: Multicultural Communications Perspectives: Communicating to the Hispanic Market

Wed, 6 Jun 2007 12:50:49 -0500

Hispanic media outlets in the U.S. are at an all-time high and by 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin. The U.S. Hispanic market's buying power has steadily grown throughout the years and expected to reach $1.2 trillion by 2011. This is an important time for organizations to understand why it's a smart business practice to reach this growing market segment, as well as learn about the best way to target this market.

We invite you to listen to our panel of experts, who will discuss the implications of our country's diverse Hispanic communities on communicators and the best way to reach the U.S. Hispanic market. Presentations will include case studies and recommendations on Hispanic marketing and public relations best practices.

Participants in this session will also benefit from a question and answer session, which will enable participants to solicit direct feedback and recommendations for their own specific multicultural challenges and opportunities.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/12021/28220.mp3




PR Newswire Presents: Inside the Business Section

Thu, 17 May 2007 14:00:00 -0500

The Internet, bloggers, 24-hour news channels -- we live in a world of immediacy. Yet landing a company profile or your client's latest product in a daily newspaper is still considered a coup. PR Newswire invites you to "Inside the Business Section" to hear from top business editors at some of the nation's largest newspapers. Learn how they select the stories they will cover, challenges they face in attracting readers and how PR professionals can win their favor.

Moderator:
Brett Simon, Media Relations Manager, PR Newswire

Panelists:
Lisa Vickery, Day Editor, National News Desk, Wall Street Journal
Polly Smith, Deputy Business Editor, Chicago Sun-Times
Steve Trousdale, Deputy Business Editor, San Jose Mercury News
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/11443/28056.mp3




PR Newswire Presents: Best Practice Media Relations in Latin America

Wed, 2 May 2007 14:00:00 -0500

PR Newswire has assembled a panel of experts to discuss the media landscape in Latin America and provide best practice guidelines on targeting this burgeoning and influential group.

Moderated by PR Newswire's Director of International and Multicultural Markets, Gina Rudan, the discussion included an update on the Latin America media landscape, in-region pitching tips, the importance of in-language, culturally applicable communications, and first-hand media success stories.

Panelists
Francisco Carvalho, Director of International Relations, ABRACOM and Managing Director of Burson-Marsteller, Brazil
Marco Vinicio Herrera Berenguer, President of PRORP
Hector Alvarez de la Cadena, PR Director, Metco, S.A. de C.V., Mexico
Javier Garcia de Madariaga, PR Manager Spain, Portugal & Latin America, BT Global Services(image)


Media Files:
http://content.onstreammedia.com/content/multivu/10905/27829.mp3




PR Newswire Presents: Authentic Communications: Examining Social Media and the Online Conversation

Tue, 24 Apr 2007 14:00:00 -0500

The Internet is radically transforming business communications and branding. Leading organizations are embracing their market by creating and participating in relevant online conversations. Everyone is on a quest to be perceived as authentic both through communications and advertising efforts. This conference will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how the industry can make sense of and take advantage of the rapidly changing environment facing the industry.

Learn more: http://www.bdionline.com/nycauthentic

Keynote Speaker
Chris Kelly, Vice President, Chief Privacy Officer, Facebook

Panelists
Dan Burstein, Founder and Managing Partner, Millennium Technology Ventures, LP
Ryan Donovan, Director, Corporate Media Relations, Hewlett-Packard Company
Paul Dunay, Director of Global Field Marketing, BearingPoint
Steve Etzler, Founder, Business Development Institute
Bart Feder, President and CEO, The FeedRoom
Adrienne Garland, Vice President of Marketing, PR Newswire
Larry Harris, EVP, Director of Integrated Marketing, DraftFCB
Rob Key, CEO, Converseon
Brian T. Marriott, National Director of Publicity, Office of Media Relations, AARP
Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony
Barry Reicherter, Senior Vice President/Digital Marketing, Porter Novelli
Mica Scalin, Social Media Consultant
Benjamin Sun, President & CEO, Community Connect, Inc.
Carol Wallace, Director, External Communications, Pitney Bowes Inc.

(image)


Media Files:
http://content.onstreammedia.com/content/multivu/10516/27828.mp3




PR Newswire Presents: Tips for Better Blogging

Fri, 13 Apr 2007 14:00:00 -0500

Scores of mainstream media outlets have turned to the blog as a key tool for encouraging online interaction with their audiences. Thousands of journalists now include blogs as part of their daily Internet diet as they dig for potential story ideas, and thousands more average citizens use personal blogs to communicate with friends, family or other like-minded individuals who have their own stories to tell. Some organizations and professional communicators have eagerly embraced the blog as a unique vehicle for online message placement and the gathering of valuable customer feedback. However, others choose to ignore conversations in the blogosphere altogether. PR Newswire has brought together a panel of online veterans to discuss blogging as it pertains to the PR professional and the news reporter. Learn how blogging has changed journalism, how it has opened new lines of communication outside the traditional press and how PR professionals should (or shouldn't) react to the trend.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/10163/27160.mp3




PR Newswire Presents: How To Create and Distribute Photos That Make Your News Stand Out

Thu, 29 Mar 2007 14:00:00 -0500

Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story or passing on it altogether. It’s no different for consumers reading information online - an interesting photo grabs readers’ attention and draws them into a story in a way that simple text may not.

Join PR Newswire’s Director of Photo Services Dan Hennes for an interactive discussion that will highlight:
What types of photos work and what don’t
Setting up a photo shoot
Reaching the media and consumers directly

This one-hour audio conference will also include an introduction to PR Newswire’s recently launched Times Square Photo Rendering and Internet Photo Distribution services.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/9663/27357.mp3




PR Newswire Presents: How To Create and Distribute Photos That Make Your News Stand Out

Thu, 29 Mar 2007 14:00:00 -0500

Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story or passing on it altogether. It’s no different for consumers reading information online - an interesting photo grabs readers’ attention and draws them into a story in a way that simple text may not.

Join PR Newswire’s Director of Photo Services Dan Hennes for an interactive discussion that will highlight:
What types of photos work and what don’t
Setting up a photo shoot
Reaching the media and consumers directly

This one-hour audio conference will also include an introduction to PR Newswire’s recently launched Times Square Photo Rendering and Internet Photo Distribution services.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/9663/27357.mp3




PR Newswire Presents: Pitching National Political Media

Thu, 22 Mar 2007 14:00:00 -0500

Pitching political reporters requires a whole new set of rules than normally apply for business writers. For instance, political reporting often focuses more on issues and initiatives and stories tend to have a national scope. With the presidential campaign in full swing, and candidates out on the road attempting to advance their agendas, there’s no time like the present to hear policy and political reporters discuss what types of pitches work best for them.

PR Newswire has assembled a panel of national political reporters to talk about what they are looking for from the PR community. Topics will include:

# Working within section deadlines
# The main newsroom and how it works with the capital bureau
# Cultivating lasting relationships with these influential reporters
# Traveling with a candidate – what reporters need from you
# Strategies to make your press release stand out

Moderated by:
Michael Mannino, Midwest Media Relations Representative, PR Newswire

Speakers:
David Meyers, Managing Editor, Roll Call
Mark Z. Barabak, Political Writer, The Los Angeles Times
Marianne Russ, Capitol Bureau Chief, Capital Public Radio(image)


Media Files:
http://content.onstreammedia.com/content/multivu/9422/26986.mp3




PR Newswire Presents: U.S. Newswire Customer Webinar

Wed, 20 Dec 2006 16:31:06 -0500

U.S. Newswire Invites You To a Free Webinar:
A Preview of New Services and Benefits for 2007

Hosted by U.S. Newswire Vice President of Marketing & Sales, Brian Taylor

U.S. Newswire's recent acquisition by PR Newswire has resulted in many new benefits for U.S. Newswire customers. U.S. Newswire's expertise and focus in the public interest news/media sector combined with PR Newswire’s unparalleled technological capabilities and service offerings make U.S. Newswire more powerful than ever, and the undisputed leader in serving the communications needs of public interest and policy news professionals.

Join our live interactive Webinar to learn about the exciting new services and benefits you will begin receiving in 2007. During this hour-long discussion (including Q&A), we will highlight U.S. Newswire's continued focus on the public interest news/media market, our newly expanded distribution capabilities and the free, value-added reporting services included with each distribution. We'll also provide a summary of the new media intelligence, news monitoring, targeting and reporting services you can now access.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/7307/26278.mp3




PR Newswire Presents: Creating Trade Show Web Sites to Target your Key Audiences with Ease

Fri, 1 Dec 2006 14:30:15 -0500

Imagine being able to easily create a stand-alone Web site dedicated to a specific trade show, that remains under your full control, can be updated in real time, and includes automated news release posting capabilities, appointment booking tools, and full measurement reporting. PR Newswire has made it a reality.

Dee Rambeau, product specialist for PR Newswire’s MediaRoom service, will give you a sneak peek at PR Newswire’s new MediaRoom ShowCase tool during this 60-minute presentation. You'll see, first-hand, product features and best practice usage through detailed demonstrations of organizations already using the service.

Built upon the same award-winning technology as PR Newswire’s MediaRoom service, MediaRoom ShowCase is a cost-effective application that allows you to target your key audiences at trade shows by easily building a dedicated Web site for all your event-related materials, that remains under your full control at all times.

With the busy trade show season fast approaching, now is the time to learn how this new tool can make your participation more successful.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/6665/26163.mp3




PR Newswire Presents: Public Relations Across Borders

Thu, 19 Oct 2006 14:00:00 -0500

The ability to reach key audiences in global markets may be the next critical step in your public relations campaign. Although PR professionals in the United States may be aware of how best to execute their media relations efforts within their own country, the practice of public relations abroad may pose new challenges.

Whether you're planning a communication program in Asia, Europe or Latin America or simply looking for advice on how best to engage foreign media, this panel of leading communications experts shared international public relations best practices and examples of how to foster relations with media in overseas markets. The panelists also covered journalism practices in other cultures, the role of language and the issue of translations.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/5132/25730.mp3




PR Newswire Presents: eWatch User Conference

Thu, 12 Oct 2006 17:22:52 -0500

In today’s fast-paced world, being able to stay on top of breaking news often means the difference between success and failure. As a user of PR Newswire’s industry leading monitoring service, eWatch™, you are familiar with how the service helps you stay abreast of what’s being said about your company, executives, industry and competitors in online and print publications, as well as the blogosphere.

Whether you currently rely on eWatch’s Web Pubs service, which monitors 17,000 online news sources, or you are avid users of eWatch’s PrintPubs, which monitors more than 10,000 print sources, this one-hour session will take an in-depth look at the many new features of eWatch and help you use them to their full potential. These include:

# Enhanced clip organization
# Grouping of similar articles
# Customization and navigation
# Exporting and file sharing functionalities
# RSS
# Blog monitoring

The session reviewed earlier upgrades to the service, which included circulation numbers, historical search capabilities, and integration with other PR Newswire services, MEDIAtlas™ and ProfNet Experts(sm), among other new features.

Presented by
Ted Skinner, Director of Media Intelligence Products(image)


Media Files:
http://content.onstreammedia.com/content/multivu/4883/24517.mp3




PR Newswire Presents: Vital Signs: Reaching Journalists Who Cover the Business of Healthcare

Thu, 28 Sep 2006 14:00:00 -0500

Overview
From avian flu to chronic obesity, healthcare issues regularly make for attention-grabbing headlines across the country. But those in the business community understand that word of a new miracle drug or a looming pandemic can send pulses racing on Wall Street.

PR Newswire has brought together a panel of seasoned journalists with a unique understanding of the business behind the healthcare headlines. Find out how these reporters track the condition of the medical and pharmaceutical industries. Learn which developing stories they think will bring a shot in the arm for investors, and discover which business trends may have finally run their course.

Plus, public relations professionals will learn which pitching techniques can leave a story with a favorable prognosis and which will render a lead dead on arrival.

Panelists
George E. Jordan, Pharmaceutical Writer, The Star-Ledger, Newark, NJ
John Sterling, Editor-in-Chief, Genetic Engineering News
Beth Herskovits, News and Online Editor, Pharmaceutical Executive

Moderator
Brian Anderson, Media Relations Representative, PR Newswire(image)


Media Files:
http://content.onstreammedia.com/content/multivu/4471/23911.mp3




PR Newswire Presents: A Live Webinar with Family Features Editors

Tue, 12 Sep 2006 14:00:00 -0500

Families across America rely on all types of media for advice on parenting, the hottest new toys, establishing sleep schedules, providing healthy meals, helping with homework and myriad other topics related to raising their children and keeping a healthy balance in their lives. Whether it's a Web site, magazine, newspaper or any other type of outlet -- parents across the nation routinely depend on the media to stay up to speed on the latest lifestyle trends.

Connecting with this powerful audience of families and the men and women who run them is not always easy. But communicating with the editors who reach them can be.

PR Newswire recently hosted an informational panel discussion with top national family, parenting and health editors who cover topics ranging from advice on parenting, health, nutrition, education and other family matters on how we live and learn.

Panelists
Darcy Jacobs, Articles Editor, Family Circle

Debbie Skolnik, Senior Articles Editor, Parenting

Sean Swint, Health Executive Editor, WebMD

Armin Brott, Author, Talk show host, Columnist, Ask Mr. Dad


Moderator
Angela Mendola, National Product Manager, Feature News Service, PR Newswire(image)


Media Files:
http://content.onstreammedia.com/content/multivu/4042/24516.mp3




PR Newswire Presents: Untangling the World Wide Web: New Trends in Online News

Wed, 30 Aug 2006 14:00:00 -0500


Overview
More and more Americans are turning to the Internet as their primary source of news and information. Traditional media outlets such as newspapers and television stations now must strive to adapt their coverage efforts to address the growing online audience.

PR Newswire has assembled a panel of veteran journalists with expertise in online news to discuss the latest advancements in Web-based storytelling and multimedia journalism. Find out how journalists are using blogs to open new channels of communication with their audience, and how reporters use them to mine for new story ideas. Learn how the popularity of social Web sites such as MySpace.com and YouTube.com is influencing the availability of online content, and hear how citizen journalists are using the Web to post their own editorials, report their own stories and distribute their own photos and video.

In addition, our panel will discuss how the Internet is reshaping the organization of today's newsroom operations, and they will share tips for how PR professionals may make their messages more relevant to the new media world.

Panelists
Oscar Martinez, Senior Editor for News, Dallasnews.com (The Dallas Morning News)
Daniel Gaines, Editorial Operations Manager, LATimes.com (The Los Angeles Times)
Randy Covington, Director, IFRA Newsplex (University of South Carolina)

Moderator
Brian Anderson, Media Relations Representative, PR Newswire(image)


Media Files:
http://content.onstreammedia.com/content/multivu/3726/24511.mp3




PR Newswire Presents: MEDIAtlas(TM) User Conference

Wed, 23 Aug 2006 16:48:05 -0500

As a MEDIAtlas(TM) subscriber, you’re familiar with the ease of use and comprehensive data afforded by the system. But are you aware of how to make the most of all the features MEDIAtlas™ offers, including automated news release distribution for lists you’ve created, Pitching Tips(TM) from Bulldog Reporter and integration with other PR Newswire media intelligence services?

Join Ted Skinner, Director of Media Intelligence Products, Wednesday, August 23 at 2:00 p.m. ET for a free Online User Conference designed to help you use MEDIAtlas(TM) more effectively to create, save and distribute to media lists 24/7. During this one-hour session you will learn more about:

# Using the Advanced Search function
# Creating better targeting lists
# Sending releases using the automated distribution system
# What the MEDIAtlas(TM) Distribution Promise means
# Creating reports and pitch books
# Finding media opportunities you may be missing
# Using other media intelligence services to maximize media impact

Presented by

Ted Skinner, Director of Media Intelligence Products(image)


Media Files:
http://content.onstreammedia.com/content/multivu/3595/24513.mp3




PR Newswire Presents: PR Newswire Interview with Mike Butler of PRstore

Fri, 2 Jun 2006 14:23:21 -0500

PR Newswire's Kira Salem interviews Mike Butler, founding partner of PRstore, an emerging national chain of retail marketing franchises catering to the promotional needs of America's small businesses. The interview covers the genesis of the PRstore concept, small business trends, how small businesses can take advantage of PRstore’s offerings, PRstore's new partnership with PR Newswire and much more.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/2111/24610.mp3




PR Newswire Presents: US1 User Conference

Fri, 19 May 2006 18:19:35 -0500

As a PR Newswire member, you are familiar with the exceptional value of distributing your news and information directly into the newsroom systems of major media outlets around the country. But are you aware of how to make the most of all the value-added benefits you also get with each use of US1, our premium newsline?

On Thursday, May 18, Sarah Skerik, Vice President of Distribution Services at PR Newswire, and members of her team, presented a free Online User Conference designed to educate you on the numerous benefits of PR Newswire’s premium distribution circuits and how they provide an end-to end solution that distributes, optimizes and monitors your news.

During this one-hour session, attendees follow the lifecycle of a news release distributed over a US1 premium newsline to learn more about:

Where your news release goes on the Web and off
How the media receives your news
What types of media are accessing your release on PR Newswire Web sites
How your news is optimized for Search Engines and the benefits of doing so
How institutional investors receive your news and who is viewing it (for public companies)
How to get the most out of the US1 Media Monitoring service
Web 2.0, RSS and social bookmarking - what it all means
(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1834/23908.mp3




PR Newswire Presents: Broadcast and Beyond - New Opportunities for Communicators

Thu, 27 Apr 2006 14:00:00 -0500

Broadcast PR is in a state of dynamic change. The Internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping to transform traditional broadcast PR services into multifaceted marketing and communications tools. These changes are taking place as more and more people seek their news and information from the Internet and other new media formats.

Organizations stand to benefit extensively from the new opportunities provided by the growing number of Americans with broadband access - 120.8 million according to Nielsen/NetRatings in September.

Reaching these consumers directly with multimedia content should be a priority for PR professionals. It is now imperative for communicators to look beyond the broadcast media and take advantage of the vast array of new communications options.

PR Newswire has gathered an esteemed group of broadcast communications specialists to debate the changes in broadcast PR, review some of the new tools and discuss how communications professionals can take advantage of the new opportunities to reach their key audiences directly.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1468/23906.mp3




PR Newswire Presents: Reaching the Hispanic Media and Their Expanding Audience

Wed, 19 Apr 2006 16:45:13 -0500

With a buying power predicted to grow to $1.87 billion by 2010, or 9.2 percent of total U.S. buying power by that year (Selig Center for Economic Growth), the influence and importance of the growing Hispanic community is at an all-time high. This is one of the many reasons that mainstream television networks such as NBC, Bravo and USA will soon be featuring more Hispanic-focused programming such as the upcoming telenovelas from Telemundo.

Research shows that one of the best ways to reach this influential community is through the Hispanic media that serves them. This requires a very targeted media strategy and a keen understanding of how this media works – it’s not one size fits all!

PR Newswire has assembled an influential panel of Hispanic journalists from a daily newspaper, monthly magazine and leading broadcast outlet to answer questions ranging from how influential the media is within the Hispanic community, what type of information they require, how consolidation in the media marketplace has affected the way in which they are covering news and what PR professionals and agencies need to know to ensure the greatest chance of pickup for their messages.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1425/24083.mp3




PR Newswire Presents: Feature News Service 101 Webinar

Tue, 7 Mar 2006 14:00:00 -0500

Feature News Service 101 Webinar(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1529/23480.mp3




PR Newswire Presents: Measurement for the Masses

Thu, 19 Jan 2006 14:00:00 -0500

Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because services have traditionally been extremely cost-prohibitive and cumbersome.

This is beginning to change. New cost-effective, easy-to-use services are assisting communications professionals in measuring the results of their programs and providing them with much needed ROI.

This session takea a close look at how some communications experts have incorporated one of the newer measurement services, MediaSense from PR Newswire, into their overall communications programs and experienced terrific results.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1528/23106.mp3




PR Newswire Presents: The Online Media Room - A Strategic Communications Tool

Wed, 27 Jul 2005 14:00:00 -0500

Leading communications experts shared their success stories on creating interactive, strategic online media rooms that the media and other key audiences rely on regularly for up-to-the-minute information. A leading journalist offered advice on how he uses online media rooms and what would assist him in his daily story research.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1527/22302.mp3




PR Newswire Presents: XBRL – a new standard in financial reporting

Wed, 22 Jun 2005 14:00:00 -0500

The Securities & Exchange Commission (SEC) recently launched a voluntary filing program to assess the benefits of XBRL, eXtensible Business Reporting Language. Today, companies have the option of filing their 10-K, 10-Q or even their earnings release in XBRL format to EDGAR. The outcome of the SEC's program could result in XBRL becoming a standard format for the EDGAR database.

What is XBRL? It is an XML-based standard that permits the automatic exchange and reliable extraction of business and financial information across all software formats and technologies, reducing the need to enter that information more than once - saving time and reducing errors. It is designed to help public companies be more transparent to their stakeholders.

PR Newswire invites you to join leading experts in a free panel discussion. Learn more about XBRL, the SEC’s voluntary filing program, how it will benefit analysts and portfolio managers and ultimately the capital markets and how it will affect investor relations professionals.(image)


Media Files:
http://content.onstreammedia.com/content/multivu/1526/22118.mp3