What we think: thought leadership from the IBM Institute for Business Value

The value of analytics in healthcare
Building analytics competency can help healthcare organizations harness "big data" to create actionable insights, set their future vision, improve outcomes and reduce time to value.

Collective Intelligence
Can an organization, operating in today’s increasingly networked world, choose to ignore the insights of employees, customers, business partners and expect to thrive?

The power of cloud
To transform internal operations, customer relationships and industry value chains, organizations need to determine how best to employ cloud-enabled business models.

Winning over the empowered consumer
In today’s tumultuous world, how well retailers and product brands build trust with both individuals and communities of consumers will determine whether they benefit from a base of loyal advocates or are left to fend with transient and fickle customers.

Enabling growth through Global Enablement Teams
Senior executives need a deep understanding of vertical integration to translate corporate strategy at a local level and country leaders can benefit from coaching to sharpen strategy development and execution. The Global Enablement Team (GET) approach ultimately enables the enterprise to develop global talent and grow business through greater alignment with diverse national priorities.

Analytics in the boardroom
For analytics-driven insights to trigger new actions across the organization, they must be closely linked to business strategy, easy for end users to understand, and embedded into organizational processes to enable action at the right time.

Opening up government: How to unleash the power of information for new economic growth
Governments recognize the possibilities of opening up and many are already taking deliberate steps to move forward strategically.

The shift to electric vehicles
Although the world seems poised for an electric vehicle (EV) rebirth, automakers need to nudge drivers to “plug in” by increasing education efforts, offering a uniquely “connected” driving experience, and embracing innovative business models and partnerships.

Global Location Trends
Many countries are benefitting from increasing inward investment levels, either from the sheer number of investment projects or jobs created by foreign investors. The driving force behind the growing investment has been an effort by companies to position themselves for the realities of a new global economy.

Analytics: The widening divide
A growing divide is developing between those companies that, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those that have yet to embrace them.

Building advocacy in telecommunications
Despite a "customer first" focus, communications service providers (CSPs) have very few loyal customers – or advocates – according to results from the recent IBM global telecommunications consumer survey.

Transportation and economic development: Why smarter transport is good for jobs and growth
Rising unemployment, languid economic growth and growing urbanization make the role of transport – and intelligent transport systems – more important than ever for cities.

Travel 2020: The distribution dilemma
New technologies and business models offer the potential for online differentiation and the provision of value-added services and features for which travelers will pay a premium.

Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, we have identified four stages of organizational capabilities and associated customer analytics strategies.

Managing threats in the digital age: How the C-suite can address today's complex risks and compliance needs
Managing the increasing complexity inherent in today’s environment requires leaders who will work to unlock, uncover and unleash the collective creative capabilities of their organizations. In today’s increasingly complex and interconnected world, risks are real and increasing exponentially. Security is now more than a purely technical issue and each member of the enterprise’s leadership owns a significant stake – and a powerful role – in securing the data and intellectual capital that flows through the organization.

Fade or flourish? Rethinking the role of life sciences companies in the healthcare ecosystem
Facing business model challenges and dramatic changes in the healthcare ecosystem, today’s life sciences must rethink how they engage with the other stakeholders in the healthcare ecosystem.

Cultivating organizational creativity in an age of complexity: A companion study to the IBM 2010 Global Chief Human Resource Officer Study
Managing the increasing complexity inherent in today's environment requires leaders who will work to unlock, uncover and unleash the collective creative capabilities of their organizations.

Driving performance through sustainability: Strategy, synergy and significance
Increasingly led by C-suite executives, a comprehensive sustainability program can serve as a key differentiator in the market, helping drive business performance and fuel top-line growth.

Clearing the clouds: Shining a light on successful Enterprise Risk Management
The first step toward creating a robust ERM program encompasses understanding the scope of risk management and nurturing collaboration and preparedness - making it a "team sport" across the enterprise.

Hotel 2020: The personalization paradox: Driving intimacy, consistency and efficiency for profitable growth
In an age of increasing competition, hotels need to focus of personalization and standardization of services to meet the growing expectations of technology enabled consumers.

The connected consumer challenge: Extending the electronics experience through services
To satisfy the connected consumer's demands for a quality device experience, electronics companies need to expand their focus to include capabilities that foster collaboration, glean customer insight and enhance service operations.

Digital transformation: Creating new business models where digital meets physical
Digital transformation, customer value proposition, operating model, hyper-digitization, strategy and transformation, cross-channel integration.

Today's CMO: Innovating or following?
In this precursor to the IBM Global CMO study, the EIU and IBM Institute for Business Value examine how chief marketing officers are responding to the opportunities and challenges of today's connected world.

The future of connected health devices: Liberating the Information Seeker
Health device makers have a chance to capture a large, emerging market if they approach this opportunity with comprehensive, integrated solutions.

From complexity to client centricity: With simple smart service
It's time for public sector organizations to embrace analytics to drive outcomes and demonstrate value.

The power of analytics for public sector: Building analytics competency to accelerate outcomes
It's time for public sector organizations to embrace analytics to drive outcomes and demonstrate value.

From social media to Social CRM: What customers want
Social CRM – the integration of social media with customer relationship management (CRM) strategies – is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers.

Analytics: The new path to value.
Today's business climate requires companies to be dexterous and leverage information to optimize business performance.

Capitalizing on the smarter consumer
Customers today are more connected, vocal and demanding than ever before, and they want a personalized experience from retailers.

Airlines 2020: Subsitution and commoditization
As airlines continue to deal with the challenges that have confronted them over the past decade, they must also now turn their attention to the dual threats of substitution and commoditization.

Powerful interaction points: Saying goodbye to the channel
Insurance consumers now use multiple interaction points to research and buy insurance, making it a new challenge for the insurance industry to reach them effectively and profitably.

The wisdom of the cloud: Cloud computing in the life sciences industry
Cloud computing in life sciences can facilitate innovation and help create new, more efficient business models.

Advancing mobility: The new frontier of smarter transportation
By extending their services and enriching their value, automakers can simplify how customers purchase, use, access and finance transportation.

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