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Last Build Date: Thu, 25 May 2017 10:30:39 +0000

 



How to Inspire Your B2B Audience with Killer Content Marketing

Thu, 25 May 2017 10:30:39 +0000

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...]

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CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Wed, 24 May 2017 10:30:52 +0000

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think [...]

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8 Fundamental Elements of a Successful Social Media Marketing Strategy

Tue, 23 May 2017 10:30:57 +0000

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...]

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The Secret to Creating Scalable, Quality Content and Better CX – Infographic

Mon, 22 May 2017 10:30:44 +0000

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not [...]

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Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

Fri, 19 May 2017 10:30:23 +0000

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com src="https://www.youtube.com/embed/BzXxmvmnf-k" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snapchat is now bringing ads to the real word with Sponsored Lenses. This new feature builds on Snapchat’s world lenses, and brands like Warner Bros., Netflix and Dunkin’ Donuts are turning these 3D graphics into ads. What will they do next? Adweek Google Can Now Remove AdSense Ads From Single Pages Instead of ads being pulled from an entire site, Google’s AdSense policies will now only remove ads from specific pages containing AdSense violations. Also, if an ad gets removed, Google has a communication channel for that. Policy violations are clearly stated in a new Policy Center. Search Engine Journal Paid Search Trends 2017 Q1 A recent report from iProspect looked at paid search trends for Q1 in 2017, and gathered together key findings and insights in this report. Overall, it’s been a costly quarter for advertisers and wild cards in the marketing mix can make all the difference between growth and depreciation. iProspect    What Grade Do Marketers Give Their Personalization Efforts? 96% of marketers say personalization helps advance customer relationships in this survey conducted by Evergage. While most marketers give themselves an above-average grade, there is still plenty of room for improvement. MarketingProfs How LinkedIn’s Latest Update Could Help Boost Your Exposure Through the Platform The recent acquisition of LinkedIn by Microsoft is using third party online services to make your “public” profile more visible. If you haven’t updated your LinkedIn profile recently, you may want to brush up. You never know who’s going to find you, thanks to this new update. Social Media Today 4 Charts on Marketing to Middle America A new survey from Digiday captures important information for marketers about customers who have recently gotten a lot of attention due to the presidential election. Findings focus on values, search habits, online purchase habits and brand importance. Digiday Facebook Now Pinpoints Individual Posts to Keep Clickbait Out of the News Feed A change to the Facebook algorithm now distinguishes between headlines that withhold information and headlines that exaggerate the story. Honing in on specific individual posts, rather than entire websites, will help to eliminate clickbait that over-promises and under-delivers. Marketing Land What were your top news stories this week? We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank. The post Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates appeared first on Online Marketing Blog - TopRank®.[...]



Social Media Marketing Report: Does Your Engagement Measure Up?

Thu, 18 May 2017 10:30:02 +0000

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content [...]

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8 Examples of Brands Using Instagram to Showcase Company Culture

Wed, 17 May 2017 10:30:17 +0000

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, [...]

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5 Essential Insights on Influence and the Future of Customer Engagement

Tue, 16 May 2017 10:30:52 +0000

When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting [...]

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#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

Mon, 15 May 2017 10:30:09 +0000

Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna of Wake Forest Innovations (2015), Bryan Rhoads, Intel Digital Media Labs (2014) and Julie Fleischer of Kraft Foods Group (2013). In 2016, this award went to another truly deserving content marketer, Amanda [...]

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Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Fri, 12 May 2017 10:30:51 +0000

Social Media Use by Generation [Infographic] Preferences vary by generation - this certainly isn't a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs src="https://www.youtube.com/embed/nUaNXQUB9WY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Pinterest’s object-recognizing Lens feature now scans QR codes, too QR codes, like the common cold, never seem to really go away. Pinterest announced this week that their Lens feature will now allow users to scan QR codes that lead to web pages within the Pinterest app, eliminating the need to download a special app to do so. MarketingLand Bing to Integrate Chatbots into Search Results Bing is rumored to be integrating chatbots into their search results, and are expected to be announcing this addition at their annual Development conference this week. Developers will be able to use Bing's bot framework to create their own bots, and will also work via Skype. Search Engine Journal New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’ A new study from American Express and Forrester examined the brand expectations of Generation Z and found that Gen Y and Gen Z share similar brand expectations in some respects and both value digital experiences. However, they did find that Gen Z was more likely to want to chat with customer service reps over the phone, and are more likely to drop brands for slow responses in online chats. AdWeek You Can Now Upload Instagram Posts from Outside of the App Itself Social Media Today reports: "When you go to instagram.com on your mobile device, you can upload an image direct, without having to open the app. At present, it’s still not possible to upload images from the desktop version of the site, but this new functionality may bring that a step closer." Social Media Today YouTube User Stats From Brandcast 2017: 3 Trends in Video Viewing Behavior YouTube has released user stats from Brandcast 2017, showing trends in video viewing behavior. For example, there are 75% more channels with more than 1 million subscribers than last year, and watch time of TV channels on YouTube has grown by 50% year-over-year. Think by Google The State of Voice in Five Charts eMarketer released new research that showed that Amazon has cornered 70^=% of the voice assistant market with the Echo Dot. Millennials are driving 23.3% voice assistant use, followed by 13.4% of Generation X. Digiday Limitless Snaps Snapchat has announced: "Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!" Snapchat What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news! Have something to share? Tweet us @toprank or leave a note in the comments. The post Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots appeared first on Online Marketing Blog - TopRank®.[...]



#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers

Thu, 11 May 2017 10:33:46 +0000

The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year. One of the most interesting aspects of this research was the techniques B2B marketers are leveraging to better understand their target audiences. And the techniques they aren’t using. When asked which techniques they used to better understand their [...]

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New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

Wed, 10 May 2017 10:30:41 +0000

My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, [...]

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5 Helpful Tips to Inspire Employee Advocacy on Social Media

Tue, 09 May 2017 10:30:18 +0000

When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels. But there may be one [...]

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New Content Planning Report: Is Your Content Planning a Smashing Success or Misadventure?

Mon, 08 May 2017 10:30:13 +0000

It wasn’t too long ago that many brands were hesitant to truly incorporate content into their marketing mix. Instead, they focused solely on website copy, SEO, PR and Digital Advertising. Today however, if someone told you that they aren’t “doing” content, they’d likely receive a befuddled look in response. Content (and especially great content) have [...]

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Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers

Fri, 05 May 2017 10:30:14 +0000

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic] A new infographic reveals the top reasons why consumers feel connectied with brands and the results are telling. Affinity comes when consumers feel that a brand cares about people like themselves, and when the company is run by people like themselves. Social Media Today src="https://www.youtube.com/embed/cWfYz3Pvm7g" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Desktop and Mobile Ad Revenue Surpasses TV for the First Time The IAB reports that in 2016, for the first time, desktop and mobile advertising revenue surpassed TV advertising revenue. Digital revenue grew by 22% year-over-year, with digital video ad revenue growing by 53% and mobile video revenue growing by 145%. Advertising Age Instagram Dominates Influencer Marketing (Report) 91.9% of influencers surveyed said that their preferred platform is Instagram. Of these social influencers, 12% said that being an influencer was their full time job, which makes sense when you consider that 25% said that their best posts take 1-3 hours to create and many spend nearly 7 hours daily on social media. AdWeek Facebook pixels get upgrade to track actions & page data Marketing Land reports: "The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data." Marketing Land How Marketers Score Their Firms on 17 Digital Capabilities A new survey of brand and agency marketers from BCG asked marketers to rate their marketing abilities on a scale of 1 to 100, 100 being the best. Brand marketers rated their firm's marketing abilities, on average, below 60/100. Agency marketers rated themselves at or above 65/100. Marketing Profs Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT] Search Engine Journal reports: "According to a report from iab, total revenue from search ads has hit a new high which can be attributed in large part to the success of mobile ads. As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $35.0 billion in revenue in 2016 — up from $29.5 billion in 2015." Search Engine Journal Find your next customer with new audience solutions for Search and Shopping Google has announced the launch of "similar audiences for Search and Shopping along with Customer Match for Shopping" to help advertisers further target the right customers with your message using your own data. Google Attribution, integration and replication: The challenges facing advertisers in the digital age A new report from ClickZ shows that marketers are increasing their budgets significantly in paid search and paid social in 2017. The report also uncovers top challenges -- which came down to attribution of marketing success. ClickZ What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news. If you need more in the meantime, follow @toprank on Twitter. The post Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers appeared first on Online Marketing Blog - TopRank®.[...]



We Answer 5 Common Questions People Have About Social Media Marketing

Thu, 04 May 2017 10:30:38 +0000

Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become [...]

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In-Flight Content Guide: Prepping for Your Content Marketing Expedition to #CMWorld

Wed, 03 May 2017 10:30:48 +0000

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers? [...]

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Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

Tue, 02 May 2017 10:30:15 +0000

Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by [...]

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15 Inspiring & Actionable Social Media Marketing Tips for the Modern Marketer

Mon, 01 May 2017 10:30:00 +0000

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website [...]

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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

Fri, 28 Apr 2017 10:30:57 +0000

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing - with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don't even know who their advocates are. Social Media Today width="560" height="315" src="https://www.youtube.com/embed/ATTA0CMwOQk" frameborder="0" allowfullscreen> The Email Priorities of Brand and Agency Marketers in 2017 MarketingProfs reports: "Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics." MarketingProfs Google Sees Another Chance to Get Programmatic TV Right In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform. Will this turn out better than their last attempt? Time will tell. Ad Age Goodbye, Like button Pinterest announced in a press release: "After doing a bunch of research with Pinners, we found Pinterest is easier to understand when we remove the Like button altogether." This will not affect the functionality of the Save button, and other Likes will be retained in a new board called "Your Pinterest Likes". Pinterest Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016 IAB reports: "Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year [...] The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016." IAB New: LinkedIn Launches Matched Audiences LinkedIn is launching Matched Audiences, allowing marketers to utilize website retargeting, account targeting and contact targeting. These new tools will be available for all of LinkedIn's ad platforms. Will this help LinkedIn ads beat out Facebook for B2B advertisers looking for more targeting? Search Engine Journal eMarketer Releases New Programmatic Advertising Estimates Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital display ad dollars in the US will go to programmatic advertising this year. eMarketer Facebook Is Testing Video Cover Images for Pages Facebook has confirmed that they're testing giving Pages the ability to upload videos as cover images, as you can see if you look at the Narcos Facebook page. It's unconfirmed if and when this update will roll out network-wide. AdWeek What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news! If you have something to share, sound off in the comments or Tweet it to us @toprank. The post Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads appeared first on Online Marketing Blog - TopRank®.[...]