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Last Build Date: Wed, 18 Oct 2017 10:30:35 +0000

 



3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

Wed, 18 Oct 2017 10:30:35 +0000

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] [...]

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How to Choose Dynamic Images for Your Blog Posts

Tue, 17 Oct 2017 10:30:29 +0000

I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check [...]

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How to Make the Switch to Content-Driven SEO #MNBlogCon

Mon, 16 Oct 2017 10:30:05 +0000

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd with his unique brand of wit, creativity, mad content marketing expertise, and numerous “cats with hats” references, Josh delivered a The Good Place-themed presentation [...]

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Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Fri, 13 Oct 2017 10:00:40 +0000

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter [...]

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Will More Tweet Space Equal More Value for Your Twitter Audience?

Thu, 12 Oct 2017 10:30:21 +0000

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to [...]

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Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

Wed, 11 Oct 2017 10:30:32 +0000

To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B Marketing Forum for [...]

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Content Marketing Platform BuzzSumo Acquired by Brandwatch

Tue, 10 Oct 2017 21:42:13 +0000

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal [...]

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Learn How to Connect Actions to Results Using Marketing Attribution

Tue, 10 Oct 2017 16:11:42 +0000

We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution [...]

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Everything You Need to Build a LinkedIn Marketing Tactical Plan

Tue, 10 Oct 2017 10:30:41 +0000

Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent [...]

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If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

Mon, 09 Oct 2017 15:09:53 +0000

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his [...]

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Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

Mon, 09 Oct 2017 10:30:16 +0000

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to [...]

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Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

Fri, 06 Oct 2017 10:30:02 +0000

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn't have to be 'sleazy' -- it can be helpful, timely and informative. This infographic shows exactly how to perfect your website's sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs src="https://www.youtube.com/embed/gIlJhsol9ls" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> YouTube Changes Rules Regarding Videos With External Links YouTube is restricting which accounts are able to add external links at the end of videos. The new requirements are that the user is a member of the YouTube Partner Program and your channel must have 10,000 total public views (or more). Search Engine Journal Instagram Adds Polls in Stories, New Creative Tools Instagram is adding a new way for users to conduct polls using a sticker option that allows users to ask a question within their Instagram Stories and see results from followers as they engage with the polls. Social Media Today Google releases a variety of Accelerated Mobile Pages Project (AMP) updates This week, Google announced several AMP technical updates. Updates include scrolling animations, responsive sidebar, native video analytics and support, improved client ID information and fluid-ad support for publishers. Search Engine Land YouTube Advertising: New Research and Insights for Marketers Considering advertising on YouTube but unsure of best practices and next steps? This roundup of news and insights from Social Media Examiner shows four key insights and takeaways to help you get started or optimize your current program. Social Media Examiner LinkedIn to launch Talent Insights, a new analytics tool, as it dives deeper into data TechCrunch reports: "LinkedIn Talent Insights, a self-service, big data analytics product that will let recruiters make deeper queries into statistics for hiring and employment, based on LinkedIn data. Talent Insights is being announced in a closed beta today at the company’s Talent Connect event, with a full launch in 2018." TechCrunch Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Snapchat has released its latest AR ad format. Now advertisers can create their own versions of Snapchat's 3D World Lenses. This will allow users to augment videos shot with their device's rear facing cameras with animated 3D objects. Marketing Land 80% of Instagram Users Voluntarily Connect With a Brand on the Platform According to Instagram's COO, Marne Levine, 80% of users connect to a business voluntarily. She said: "Shrinking the distance between businesses and customers and bringing you closer to the things that matter to you is really something that we’re focused on.” AdWeek What were your top digital marketing news stories this week? We'll be back next week with more news! Have something to share? Tweet to @toprank or @Tiffani_Allen, or shoot a message over to the newsroom. The post Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls appeared first on Online Marketing Blog - TopRank®.[...]



The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B

Thu, 05 Oct 2017 10:30:25 +0000

73% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 [...]

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Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

Wed, 04 Oct 2017 09:30:46 +0000

For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting [...]

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50 Top B2B Marketing Influencers 2017

Tue, 03 Oct 2017 10:06:11 +0000

It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As [...]

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2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success

Mon, 02 Oct 2017 10:30:33 +0000

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content [...]

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

Fri, 29 Sep 2017 10:30:32 +0000

The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that's informative, educational and relevant. MarketingProfs src="https://www.youtube.com/embed/PASe_jiA-Is" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Giving you more characters to express yourself Twitter recently announced they're giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac Apple has finally made the plunge with Google - when you search with Siri on your iOS device or Mac, you'll be shown search results from Google. In other news, none of that would have made any sense 20 years ago (according to Josh Nite). TechCrunch Adding LinkedIn’s Profile Card on Office 365 Offers a Simple Way to Build a Professional Relationship LinkedIn and Microsoft have made it official recently with the anticipated rollout of the ability to integrate your personal LinkedIn profile card with your Office 365 profile. Full details and how-to's are available, and the release will happen over the next couple of weeks. LinkedIn Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube Google has announced four new tools to help brands and users "capture the attention of your audience on YouTube." These tools include Custom Affinity Audiences, Video Ad Sequencing and more. Inside AdWords Instagram Hits 800 Million Monthly Users, Adding 100 Million in Just 5 Months AdWeek reports: "After announcing this morning that Instagram has 2 million advertisers, the Facebook-owned app also says that it has 800 million monthly users, up from 700 million in April." AdWeek Report: The future of paid-search marketing is machine learning and AI "Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it." At least, that's what Search Engine Land makes of the recent report from Acquisio. Search Engine Land Only A Third Of Ad Execs Trust Their Audience Data, Measurements According to a recent survey, only 33% of advertising executives consider their data to be completely trustworthy. Only 29% said they felt their audience analytics/measurement was completely accurate. MediaPost What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news! If you have something to share, pass it along to the newsroom or Tweet me @Tiffani_Allen or @toprank. The post Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google appeared first on Online Marketing Blog - TopRank®.[...]



Funny Content, Serious Business: How to Use Humor in Content Marketing

Thu, 28 Sep 2017 10:30:47 +0000

Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your [...]

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Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

Wed, 27 Sep 2017 10:30:31 +0000

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — [...]

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

Tue, 26 Sep 2017 10:30:52 +0000

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike [...]

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