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Preview: Business Know-How Newsletter. Ideas to market and manage small businesses.

Business Know-How Ideas to Market and Manage Small Business

The latest articles published on


How to Handle Unethical Client Requests

Fri, 09 Dec 2016 20:51:04 -0500

What should you do when your client or boss asks you to do something that's illegal or unethical? Here's what to do and why.

How to Handle Client Misunderstandings and Miscommunication

Fri, 09 Dec 2016 20:47:08 -0500

Misunderstandings and miscommunication are bound to happen with clients. Here are three areas to address when clearing up a problem with your client.

How to Turn Holiday Shoppers Into Year-Round Customers

Tue, 06 Dec 2016 13:10:34 -0500

How can you get holiday shoppers to come back after the seasonal rush is over? These tips can help you turn them into repeat, loyal customers.

How to Funnel the Sale in a Digital Age

Mon, 05 Dec 2016 11:10:11 -0500

Your sales funnel is large at the top and narrow at the bottom, right? Not anymore, according to the author of Digital Selling. Here's how a sales funnel works in today's digital age.

Customer Aftercare: How to Spend Less and Sell More

Sat, 03 Dec 2016 21:46:36 -0500

With a customer aftercare plan in place, you will create loyal customers that buy from you again and again.

Signs Your Employees Are Stealing from You

Wed, 30 Nov 2016 21:04:16 -0500

Are your employees stealing from your business? How can you tell? Here are 12 signs that you have some sticky fingers on your payroll.

Small Business Owner's Guide to the Holiday Bonus

Mon, 28 Nov 2016 16:01:09 -0500

Is your company giving out holiday bonuses this year? Get tips on how to give (or not give) holiday bonuses without causing bad feelings among your employees.

Keep Your Employees Focused this Holiday Season

Fri, 25 Nov 2016 21:21:44 -0500

How can an employer keep distractions down and productivity up during the holidays? Here are five tips that can help.

Counterfeit Money: How to Spot Fake Bills

Fri, 25 Nov 2016 19:04:33 -0500

How can you tell if money is real or fake? What does a counterfeit bill look like? Here's how retail employees can learn to recognize fake bills.

How to Sell More This Holiday Season

Tue, 22 Nov 2016 13:02:08 -0500

Make more sales this holiday season! Increase order size and turn one-time shoppers into repeat customers with these marketing tips.

6 Tips for Aspiring Female Entrepreneurs

Thu, 17 Nov 2016 10:11:44 -0500

Female entrepreneurs face unique challenges compared to their male counterparts. Here are six tips women entrepreneurs can use to start a successful business.

How to Improve Your Online Presence

Wed, 16 Nov 2016 21:48:57 -0500

Your online presence needs to be strong and healthy if you want your business to be successful. Even if you aren't an expert, you can use these 8 tips to build your online presence.

Why Small Businesses Fail: Top 7 Reasons Startups Fail and How to Avoid Failure

Wed, 16 Nov 2016 08:51:38 -0500

It's a fact that many new startups fail in their first year. Here are the top 7 reasons why businesses fail and tips for how you can avoid them.

5 Marketing Campaigns to Make Your Cash Register Ring

Mon, 14 Nov 2016 22:54:34 -0500

Looking for ways to increase sales? Here are five different types of marketing campaigns you can run that will bring in customers and generate new sales.

7 Strategies for Working with Clients in Different Time Zones

Mon, 14 Nov 2016 15:55:01 -0500

Selling to customers in different time zones? Here are seven tips to make it easier to communicate with and serve customers in other parts of the country or world.

Business Loans and Financing - Ways to Finance Your Business

Thu, 10 Nov 2016 14:06:54 -0500

Learn your options for financing your small business. Articles here help you understand types of loans and other sources of financing that may be available to you.

Small Business Microloans - Get Money When The Bank Says No

Thu, 10 Nov 2016 13:46:08 -0500

Need a loan for your small business? When the bank says no, a microloan may be the answer for the funding you want. Here are some micro lending resources.

How to Identify Your Target Market

Wed, 09 Nov 2016 15:58:43 -0500

Your target market consists of the people and businesses most likely to buy what you sell. Here's how to identify them so you can focus your marketing efforts on them.

6 Steps to Making Better Decisions

Tue, 08 Nov 2016 22:18:58 -0500

Being able to make better decisions is important for your business to succeed. These six steps can help you learn to make better decisions.

From Prospect to Client in 30 Seconds

Tue, 08 Nov 2016 12:14:48 -0500

Converting prospects into clients can take months, or longer. And in the time that passes, you have to follow up consistently, but not so much that you become a pest. There is a much simpler way to turn prospects into clients, and it only takes a few seconds.