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Internet Marketing Trends and Market Research

Last Build Date: Tue, 16 May 2017 15:11:13 +0000


Meta Live Streaming Service

Tue, 16 May 2017 15:11:13 +0000

Live streaming is popular and literally everywhere on many platforms. This concerns even particular and most popular topics like gaming. This arises the question how to serve these various platforms including such popular destinations like YouTube, Facebook, Twitch and original live streaming services like Livestream or UStream? The meta live streaming service might be more(image)

SEO for Amazon Alexa Shopping Search Engine

Thu, 23 Feb 2017 13:46:28 +0000

Search engine optimization in catalogues of shopping sites or app directories is as important to merchants and app providers as seo on the web in general. In the case of Alexa, Amazon’s own search engine, there is a further and growing importance, because Alexa in integrated in Echo, Amazon’s smarthome device. Users of Echo are more(image)

Chatbots for Facebook and Messenger Apps

Mon, 10 Oct 2016 20:43:22 +0000

Since Facebook decided to made its artificial intelligence platform fastText open source (fastText at GitHub), a couple of services have been launched connecting to Facebook and its messenger. This article introduces a couple of services offering an api to create chatbots and bots for other purposes. Some even do require programming skills. The first platform more(image)

Creativity Tool for Content Marketing and SEO

Tue, 19 Jul 2016 15:07:22 +0000

Content marketing and search engine optimization are well known to having become closer. Good content serves the appetite of search engines and facilitates a good presence on the internet both at the search engines and by being worth to be shared. This trend offers chances to create a new generation of seo tools in the more(image)

Study on Video Use of Young People

Fri, 20 May 2016 20:28:39 +0000

A study about online video use by young people has been published by Defy Media. In part the study observed the behavior of 54 people followed by interviews. Additionally an online study has been conducted among 1300 young people in the age from 13 to 24, according to Digital Content Next. The results show a more(image)

Live Stream Promotion Network

Fri, 08 Apr 2016 12:34:19 +0000

Live video streaming is one of the fastest growing online video segments. Live streaming is available on many platforms including the big social networks, either directly or by apps, at speical communities and by special providers directly on homepages. But despite of the popularity of live video streams the market is confusing and it is more(image)

Content Publishing Trends

Tue, 15 Dec 2015 14:56:58 +0000

The publishing world is still in a move primarily caused by changing consumer behavior. This article introduces latest trends and new business models. Current stats are showing a trend towards the consumption of pure digital content. In the US depending on the industry sectors a share of 34% (publishing) up to 47% (entertainment) now access more(image)

Business Blogging Trends

Fri, 04 Dec 2015 14:29:29 +0000

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. more(image)

Consumer Search Behaviour

Mon, 02 Nov 2015 15:22:33 +0000

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results. An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search more(image)

Native Advertising with Yahoo Gemini

Thu, 15 Oct 2015 12:01:33 +0000

Yahoo has introduced a new online advertising service called Yahoo Gemini. The service will provide a new quality of advertising on the Yahoo network of sites. This service becomes important by replacing the former partnership with Bing Ads. Yahoo Gemini is intended to serve advertising on Yahoo properties including services like Yahoo Mail, the broad more(image)

Social Media Use is still rising

Tue, 13 Oct 2015 23:04:21 +0000

The latest study by PEW Internet states that social media use is still rising. On average now 65% of American adults are using social media. Whereas the use is rising at all the graphs of growth for particular groups do show slight kinks. But most of these kinks are just temporarily. The ongoing growth of more(image)

Google Local Ranking Factors

Thu, 01 Oct 2015 14:37:18 +0000

Just after the release of the Google Search Engine Ranking Factors 2015 the search engine optimizers of MOZ have released special ranking factors regarding locally oriented websites. In general the ranking factors for local seo are similar to those concerning the general ranking at the Google search engine. On page signals, a well structured website, more(image)

B2B Marketing Trends

Thu, 24 Sep 2015 21:15:37 +0000

Email marketing remains one of the most important instruments in b2b marketing. But there are some moves regarding the importance for the future. Content marketing is of high importance as well and it gets the highest priorization regarding the importance for the next year. Regarding priorization for the next twelve month marketing automation and lead more(image)

Google Search Engine Ranking Factors 2015

Thu, 17 Sep 2015 19:10:48 +0000

The search engine optimizers of MOZ are the topic of the first post after a summer break. MOZ released the study of the Google ranking factors 2015. These ranking factors are the result of a survey of about 150 search engine marketing professionals. The study shows that search engine optimization is not dead as it more(image)

Online Advertising Aggregator targets Publishers

Thu, 30 Jul 2015 16:31:52 +0000

Publisher desk is the description ChalkSocial is using to describe its service. The name suggests it would be a social advertising service, but this is not the case. The service of ChalkSocial consists of the aggregation of various and various kind of online advertising services to maximize the revenues of publishers. Some of these partner more(image)

Interactive Video will require creative Video Formats

Thu, 23 Jul 2015 19:19:38 +0000

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the more(image)

Marketing Automation for Seach Engine Optimization

Thu, 16 Jul 2015 23:57:06 +0000

Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo. This is due despite of well known tools to create keywords for search engine advertising or apps to automaticly create landing pages. This more(image)

Influencer Marketing Tool combines Competitive Analytics

Wed, 08 Jul 2015 21:05:19 +0000

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is more(image)

Content Marketing Trends

Thu, 25 Jun 2015 17:11:09 +0000

Content marketing affects online marketing strategies already for some time, mainly caused by the sharing economy, collecting favorites or various publishing formats especially blogging. Now content marketing matured and insights are available about successful content marketing approaches, which are summarized in a slide show by the Content Marketing Institute. The accompanying text about the publication more(image)

Online PR for Startups

Tue, 16 Jun 2015 14:27:35 +0000

Making online pr is of high importance to startups, this is what is communicated and the own experience as well. Observing the market for years already has shown that companies making a lot of online pr are often most successful. Others without making any noises often appear for the first time by a sad article more(image)

Social Media Marketing Report

Tue, 02 Jun 2015 13:41:12 +0000

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but more(image)

Social Media Analytics dedicated to Content Marketing

Thu, 28 May 2015 16:32:53 +0000

Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at more(image)

Email Marketing with Empathy

Wed, 20 May 2015 14:42:57 +0000

a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the more(image)

Programmatic Advertising Report

Wed, 29 Apr 2015 11:04:49 +0000

The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe more(image)

Podcasting as a Marketing Tool

Thu, 16 Apr 2015 23:40:57 +0000

Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability of compatible car media devices and smartphones. The numbers are impressive, Digital Content Next reports that downloads on iTunes are in the billions. Media companies being more(image)

Instagram Business Tools

Fri, 10 Apr 2015 17:40:13 +0000

Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to more(image)

Social Networks create Media and Video Future

Thu, 02 Apr 2015 18:11:59 +0000

A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful more(image)

Online Advertising Trends: Native Advertising and Podcasting

Fri, 27 Mar 2015 17:20:34 +0000

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this more(image)

Search Engine Optimization Trends

Thu, 19 Mar 2015 23:10:20 +0000

To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming more(image)

New Social Media Advertising Service

Fri, 13 Mar 2015 18:24:35 +0000

A new social media advertising service has been launched called esome. The service is providing a saas service plattform, which enables the deep integration of data and which in working in near real time. esome is one of two online advertising service being launched lately in Germany. The second one is orbyd, a real time more(image)

Interactive Video Study

Tue, 24 Feb 2015 14:54:06 +0000

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding more(image)

Online Advertising Benchmark Report

Fri, 06 Feb 2015 14:02:46 +0000

An online advertising benchmark report has been released by Adobe Digital, which by its Adobe Marketing Cloud has become one of the most important online marketing services itself. The report includes data about clickrates and costs as well as the relationship of these figures for various online advertising formats. The Adobe Digital Index relies on more(image)

Web of Things Initiative by W3C

Wed, 28 Jan 2015 00:44:46 +0000

The WoT (Web of Things) is gaining steam. The term describes the communications of devices of various kind. At the great consumer and b2b fairs the subject is present for some time already and it got a lot of attention at the CES lately. As it often happens on the internet standards are the precondition more(image)

Do Mobile Users prefer Apps or Mobile Sites?

Wed, 21 Jan 2015 23:39:36 +0000

The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination more(image)

Content Marketing Scoring and Success Factors

Fri, 16 Jan 2015 22:01:11 +0000

Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. more(image)

Podcasting is booming

Sat, 20 Dec 2014 11:17:59 +0000

Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never more(image)

YouTube Influencer Marketing Service

Fri, 12 Dec 2014 12:51:04 +0000

To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized more(image)

Google Play App Store Marketing

Thu, 04 Dec 2014 20:16:33 +0000

Google has released a guide about succesfull marketing at the Google Play Store. The guide includes best practices and describe success factors. Typical marketing aims like a good positions within search results as well as customer retention are part of the guide. These marketing aims are of high importance in todays heavy competitive market at more(image)

Purchase History most important Personalization Data regarding ROI

Thu, 04 Dec 2014 19:59:22 +0000

The most used data in personalization and their importance have been surveyed by the market researchers of Econsultancy. Regarding the popularity personal data like age, gender and location are on top, followed by user preferences, purchase history and behavior on web properties. The aims of personalization in this order are increase of conversion rates, customer more(image)

Latest Digital Marketing Trends

Fri, 14 Nov 2014 12:09:18 +0000

How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by more(image)

Social Media Software for Websites

Thu, 06 Nov 2014 15:34:15 +0000

Establishing a social network on websites with just a couple of clicks is what offers for free. This sounds good and by ning or sixgroups there are already some services available offering similar services. But is new and respresents itself with up to date and advanced professional functions. Of interest is of course more(image)

Infographic about Pinterest

Thu, 30 Oct 2014 16:56:52 +0000

Pinterest and ecommerce is a story of its own, but how do people interact with the platform and who are its users? This is just a pointer to a comprehensive infographic about Pinterest and ecommerce: Pinfographic. FOLDEN.INFO Directory Sources: Social Media(image)

HTML5 is an official W3C Standard now

Thu, 30 Oct 2014 16:29:02 +0000

Within its current newsletter the W3C has given the latest HTML version the status of an official standard. HTML5 formerly has been in use already, but developers worked with various and individual adjustments. By the status of being an official standard now all sites both developers of websites and e.g. browser developer now have reliable more(image)

Social Networks and their Age Groups

Thu, 23 Oct 2014 13:33:18 +0000

Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing more(image)

Is your Homepage affected by Google Updates?

Tue, 14 Oct 2014 17:03:35 +0000

The Google updates of its search engines algorithm are legendary and do face search engine optimizers constantly with new tasks. But how to determine whether the performance of a website has definitely changed due to a Google update or by other causes such as brisk competition? For this purpose, the following tools are recommended. A more(image)

SEO Study pronounces Importance of Content Marketing

Tue, 30 Sep 2014 13:21:08 +0000

According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are more(image)

Media Expertise needs Paid Media Knowledge

Thu, 11 Sep 2014 21:02:56 +0000

There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well more(image)

Link Building, is it still important and which Strategies exist?

Wed, 13 Aug 2014 15:50:52 +0000

Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the more(image)

W3C launched Initiative on Social Media Standards

Wed, 13 Aug 2014 15:25:04 +0000

The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information(image)

Google Authorship and SEO

Thu, 03 Jul 2014 22:28:33 +0000

Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been more(image)