Subscribe: The Higher Ed Marketing Blog
http://higheredmarketingblog.wordpress.com/feed/
Preview: The Higher Ed Marketing Blog

The Higher Ed Marketing Blog



Marketing is a Good Story



Last Build Date: Tue, 27 Sep 2016 19:12:29 +0000

 



Alec Baldwin’s “Here’s the Thing” Full of Interviewer TipsDennisMiller

Fri, 20 Mar 2015 01:45:44 +0000

Alec Baldwin’s podcast, “Here’s the Thing,” is one of the best interview series out there.  I’m just fascinated with the guy who provides a blueprint of a well-done interview and here’s why. 1.  He comes to the studio absolutely prepared for … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




Billboards: The Good, The Bad & the Sales RepsDennisMiller

Mon, 08 Dec 2014 03:21:39 +0000

I’ve used billboards for our institution for about 25 years.  They’re effective if the message is simple in a dynamic design.  But there are many other things to consider, which I know from good and bad experience. Do not buy … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




Farewell to a Friend & ColleagueDennisMiller

Tue, 02 Dec 2014 00:52:52 +0000

  A friend and colleague died recently.  Joe Donovan was one of the influencers in higher ed PR in our Boomer generation. Joe, who was the PR guru at Thomas Jefferson University, then LaSalle, was one of those very rare … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




Huge Shift in PR Speed, Responsibility & AccountabilityDennisMiller

Tue, 12 Aug 2014 02:09:01 +0000

In the previous post, I outlined our strategy for the president’s announcement about possible changes on campus. Shortly after our announcement, a faculty member friend expressed concern about announcing the news on social media, feeling that the news was detrimental … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




Using Social Media to Ease Bad NewsDennisMiller

Tue, 05 Aug 2014 00:43:50 +0000

Last week our university released some not-so-positive news. We didn’t have to.  We took a pro-active stance and put it out there.  Thankfully, we have a president who believes in being out front with everything possible. My news director, campus technologies/social media person … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




The Successful Message: Sincere & RelevantDennisMiller

Wed, 13 Nov 2013 18:37:31 +0000

Our president, Fran Hendricks, is a retired Air Force brigadier general and a 1979 graduate of our university . A sincere Veterans Day message from him seemed like it would be appreciated by veterans and non-veterans alike. We wrote a … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




“Pillow: American Made” is Poetry of Moments, Love & AngerDennisMiller

Sat, 24 Aug 2013 01:25:33 +0000

Note: I’m going off topic to give some space to an artist I’ve been following for many years.  This is his best work yet.  I know there are a lot of music lovers among my readers, so check out the … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




“Disrupted” Author Gives Advice on iGen MarketingDennisMiller

Mon, 12 Aug 2013 02:33:04 +0000

My last post was a review of Disrupted, which I  like a lot. So does my president. He told his cabinet members to read it. At a recent conference of college presidents, he recommended it to his colleagues. I’ve recommended … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




Fox Interview Will Flourish in the ClassroomDennisMiller

Fri, 02 Aug 2013 15:06:23 +0000

Lauren Green's interview with Reza Aslan, author of Zealot: the Life and Times of Jesus of Nazareth will live forever in college courses in both a positive and negative way. Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG




“Disrupted” Should Shake You, Wake YouDennisMiller

Wed, 31 Jul 2013 01:42:05 +0000

For years, as a PR professional, I’ve been trying to figure out how to get to high school and college students. I imagined them surrounded by a bubble I couldn’t pierce. Stefan Pollack explains this generation’s communications world in Disrupted. … Continue reading (image)


Media Files:
http://1.gravatar.com/avatar/a6a467d723029fd4f64135ae8c1b50e2?s=96&d=&r=PG