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Preview: Testing Technologies :: Robin Good's Latest News

Testing Technologies :: Robin Good's Latest News

Tools and technologies to test online communication projects. Testing tools for online publishers. Web site testing tools. Compatibility testing, usability testing, performance testing, link popularity testing, code validation testing are only some of the

Last Build Date: Tue, 16 Nov 2010 05:15:00 PST


How To Speed Up Your Website Page Load Performance By Delaying The Load Of JavaScript And Widgets - Part 2

Tue, 16 Nov 2010 05:15:00 PST

While knowing how to speed up your website is a crucial technical competence for any serious webmaster, the new frontier is knowing how to avoid getting a web site to perform poorly after having added third-party widgets, add-ons and plugins. As a matter of fact, as mentioned in Part 1 of this guide, Google has already started using also the speed performance of your web site, to determine a web site ranking in the SERPs. What can you do to speed up your web site so that these technologies, while useful to expand user participation, interaction and engagement, do not slow down your web page load times? Photo credit: Stanely Hong In the second part of this guide you will learn how to actually implement the solutions, that after long trials, tests and experimentation, we have found to work best for this type of situation. As a matter of fact the solutions described in detail inside this article, which we have devised to speed up your website by deferring the load of JavaScripts and widgets are the very ones we have adopted and implemented on This guide, while targeted at webmaster and web site technical staff, is written in a simple, non-technical language and can be easily understood by both those who need to coordinate such website performance optimization tasks as well as by those who will actually need to execute them. Here is all of the info you need on how to speed up your website page load performance by delaying the load of third-party widgets and JavaScript - Part 2 (Part 1): How To Speed Up Your Website Page Load Performance by Delaying The Load of JavaScript and Widgets - Part 2 The reason why website speed is being taken into consideration is making the site more usable to the visitors. In view of that, who says that we have to load all the stuff at once? Users, as well as Google spiders want to see the page load as soon as possible. This is good for the user experience. You click on a link, page loads fast, all feels good. Additional stuff on the page is – well – additional. We all saw the sites where you rollover the images as you arrive to them in the text of the article. You start the YouTube videos as you arrive to them following the text of the article. We can load the main content of the article which is what user came looking for in the first place and later on load other items that will “put the cream on top” and enhance the usability and experience. There is no need to load the comments widget right from the start of the page when the user will take some time to read the article and then have something to comment on. Same goes for the share button(s). They can all be loaded when the user arrives to them, not necessarily immediately when the page loads. Some of them can be loaded only when user activates them via a link or a button. The theory behind it is simple. JavaScript widgets are all running JavasScript functions. These functions can be triggered in a number of ways including user action such as a click or a mouseover but also a simple time delay. This time delay trick is usually referred to as “deferred JavaScript loading”. This brings us to the next important issue - how will Google see this approach to deferred loading of widgets. Will that be seen as a problem? Not at all. Here is Matt Cutts from Google addressing this topic: Duration: 3' 12'' In short, Google was already thinking of this solution and implementing it. The crucial part of this video comes at around 1:25: "...So I wouldn't recommend getting rid od widgets whether they be from Facebook or whether they be ads or whatever just because the server that you are remote talking to is a little bit slower. There are plenty of ways that you can do things that are what we call asynchronous. So for example, we might look at the time that it takes until you reach the onload event, but that doesn't mean that the JavaScript can't keep happening after the onload event. So Google Analytics for example now provides a new[...]

How To Speed Up Your Website Page Load Performance By Delaying The Load Of JavaScript And Widgets - Part 1

Tue, 09 Nov 2010 06:41:00 PST

Are you looking to speed up your web site speed performance and page load speed but you don't know what to do with all those third-party widgets and JavaScripts you have been adding on your side columns? Have you just finished testing your web site speed with Google Page Speed, YSlow or GTMetrix only to find out that you have a ton of third-party stuff that is slowing your site down to a crawl? Photo credit: Stanely Hong Time to take control back and to utilize a technical strategy that doesn't force you to give up all those goodies, while gaining back some, if not most of your original of your speed. But before I tell you how to do it, let me make sure you know well why you should be so concerned about website speed. Google now officially uses speed to rank your website inside search results. The faster your pages load, the more likely that Google will give preference to your site over others that have the same level and quality of information on a certain topic. Users don't wait as much as you do. Especially those who are arriving on your site while having never been there before, will only concede a bunch of seconds to your site to display what they are looking for before giving up and going somewhere else. Put yourself in the shoes of one of your readers or potential customers. Have you ever felt like you could brew some coffee while your favorite sites open? You do feel frustrated, right? Well, so do they. And when frustration sets in, you miss the opportunity to attract new readers and convert your visitors into customers. In this two-part guide you will learn how you can speed up your website performance by delaying the load of JavaScript and third-party widgets, such as comments, social media buttons and so on, and thus improving both user experience and your Google ranking potential. The problem with JavaScript and widgets is that while they have been making the web more compelling and enjoyable to use, their use has greatly impacted web page loading times, bringing web sites that were previously very fast, down to a crawl. While this guide is written in a non-technical language and you don't need to be a programmer to understand most of the information shared therein, it certainly won't hurt if you can rely on a competent technical person to assist you in implementing the speed optimization techniques suggested here. Here is Part 1 (Part 2) of the guide on how to speed up your website page load performance by delaying the load of third-party widgets and JavaScript: How To Speed Up Your Website Page Load Performance by Delaying The Load of JavaScript and Widgets - Part 1 On April 9th, 2010 Google announced something that was already rumored about; Page loading speed will become a factor in the site ranking. From now on, webmasters will have to think through and economize with each element they put into their websites. The pages heavily loaded with various active elements that slow down the load times and thus increase the blood pressure of their irritated visitors will no longer get away with impunity. How It All Started... Ever since the beginning of the Internet people had this tendency to put all kinds of bells and whistles on their websites. Animated GIFs, sounds and rollover images were visually annoying, but sometimes also a huge factor in slowing down the page load times. On the other hand, these were not so bad because not too many websites worth visiting were going overboard with these. Most of the websites, especially those with some quality content were still well within the tolerable range. However, with the arrival of the JavaScript widgets, things started to change. The code clutter that slowed down the page load was no longer appearing only on the amateur websites that one would visit just for the curiosity's sake. Serious, legitimate websites suddenly had a perfectly reasonable widgets on them. You could have a widget to let your visitors connect with you on Twitter, Facebook, etc. Another[...]

Free Web Server Monitoring Tools: Guide To Best Online Services

Mon, 07 Sep 2009 02:11:00 PDT

Monitoring automatically your web server allows you to be alerted anytime the server "goes down" or when there are some serious performance issues with it. This is crucial especially when you run a commercial business online and your business depends on the ability of your web visitors to access your content without hindrance. In this guide I have reviewed and compared the best free web server monitoring services available online. Photo credit: Alexander Sabilin By utilizing a web server monitoring service you can see at anytime the health status of your server, its ability to serve rapidly your content and the impact that the traffic is having on it. Plus, when there are serious issues, or your web server "crashes" for one reason or another, you can be immediately alerted in one or multiple ways (RSS, e-mail, SMS, IM, etc.). In general, an automatic web server monitoring service works by running periodical tests (every 1, 5, 30 or 60 minutes depending on the service being used) by collecting specific data that is organized into reports, and by launching alerts and notifications when specific parameters or values are not met. More specifically, web server monitoring tools send so called "pings" to the designated server(s) to make sure that data is received correctly and to measure its specific response time. If the ping is not successful, or if the conditions you have set are not fully met, the monitoring service sends you a notification via e-mail, SMS, RSS or via telephone, depending on your selected tool and preference. Key traits that make for a good automated web server monitoring service are: Multiple testing sources: The service tests your servers from multiple worldwide monitoring stations for better accuracy of the results. Thorough reporting: You get detailed and persistent reports on the status of your web server. This might be useful to foresee potential issues. Multiple tests: The monitoring service allows you to monitor not only your web server but also mail servers, FTP and authentication processes to have complete control over all the activities of your site. Access from multiple platforms and mobiles: Keep track of your web server from anywhere, even via a mobile phone. If you are ready to take these free web server monitoring tools for a spin, here are also the additional criteria I have used to compile this mini guide reviews and comparison table: Notification channels: Server alerts distributions via SMS, e-mail, RSS or other. Multiple servers monitoring: Number of web servers you can monitor at the same time. Monitoring Intervals: Time interval at which web server tests are run. Registration-free: Service can be used without registering. Pro features: Advanced features available with premium paid accounts. width="550" height="500" frameborder="0" src="" scrolling="no" style="overflow:hidden"> Free Web Server Monitoring Tools Comparative Table width='550' height='1850' frameborder='0' src=''> Free Web Server Monitoring Tools HostTracker HostTracker is a free web server monitoring tool. You can check up to two web servers every 30 minutes. HEAD / POST / GET HTTP-methods are all supported as well as operations on CGI scripts. Your servers are checked from multiple locations across a global network of 71 nodes and 48 hosting partners. Registration is compulsory to utilize the service. No notification channels are available at a free level. With $4.99/month, you can upgrade to a starting premium plan and have up to five servers monitored every 10 minutes, receive 10 alerts via SMS if your web server goes down and also obtain detailed reports about the status of your web servers. HostTracker homepage also allows you to check whether a website is up or down by sending a ping req[...]

How Much Is My Site Worth? Best Services To Estimate A Website Value

Mon, 18 May 2009 02:24:00 PDT

Is there a way to find out the actual value of your blog or website? If you wanted to consider accepting new publishing partners or were caressing the idea of selling out to someone else, would there be tools to help you gauge how much your site could be worth? To be really honest, if I were you, I would use one of the traditional brick and mortar approaches to estimate your website value by multiplying your annual revenue for at least two or three years and setting that resulting value as an indicative market price you can sell most any business at. If you want to experiment a little with this standard approach, fly to CNN - What's your business worth - really? which provides info and an easy to use calculator to estimate the potential selling value range of your business. On the other hand, there is a growing set of free online web tools which claim to be able to provide as well an estimate of your website value. And if you have ever been wondering how much your site is really worth, these free online web services, will indeed provide some initial indication. But that's where the value ends. As a matter of fact, you may have a hard time finding any two of these free website estimation services returning the same value estimate for any website you submit. Each one has likely a different approach to calculate how much your website is worth, and in most cases how this is done is never clearly disclosed on the service website. In general, these web site value estimation services analyze the number of inbound links you have from other sites while assigning a monetary value to each. Additionally, some track your web site presence inside major directories (e.g.: DMOZ), your ranking on Alexa, your Google PageRank or additional data coming from other web site traffic data sources (e.g.: Compete, Quantcast, etc.). The final result is that these website value estimation services are not really instruments on which to establish a business plan or an acquisition strategy but rather tools that you can use mostly to: a) get an idea of what your site could be worth (by averaging some of the results obtained) b) compare your site value to other competitors in your niche c) measure trends over time d) show off to your friends and colleagues how much your web site is worth If you want to give these website value estimation services a spin, I suggest you check what differentiates each service from the next by looking at the comparative criteria I have utilized in the table below: Procedural Approach: explanations of how results are calculated Sources: Data sources utilized to estimate site value Results customization: options to personalize results or data sources used Embeddable Widget: opportunity to republish site value on other sites Custom URL: reference URL providing your site value width="550" height="400" frameborder="0" src="" scrolling="no" style="overflow:hidden"> Best Services To Estimate A Website Value Comparison Table width='550' height='3550' frameborder='0' src=''> Best Services To Estimate A Website Value SiteValueCheck No other free web service inside this guide is as clear as SiteValueCheck to explain how much your website is worth and WHY. Instead of giving you just an estimate of your website value (providing little or no explanation of how that result was obtained), SiteValueCheck shares detailed info on each and every criteria that is used for scoring your site. Data used to estimate your site is: Google PageRank, Alexa Traffic Ranking, backlinks depth, average popularity of related web sites, age of search engine presence, and webpages load times. Unfortunately, the report you get is not customizable nor you can reach it at a specific URL. You canno[...]

AdSense Optimization: Essential Tactics For Optimizing Your Google AdSense Ads On Your Site

Thu, 27 Nov 2008 01:16:00 PST

AdSense optimization is a series of tactics to help you to improve Google AdSense performance on your blog site. One of the key issues you face when you decide to use AdSense is WHERE to place ads. Above the fold? At the Bottom? Left or Right column? The monetization power of your site depends on the choice you make. Photo credit: Inside AdSense To help you better understand WHERE to position your AdSense ads, The Inside AdSense team has released a series of three short videos, entitled "Optimisation Essentials", that can give you some good basic guidance on how to do ads placement, and how to increase your revenues with a rational design of your site. In summary, here is what they recommend: a) Use big ads. b) Integrate your ads with the layout of your site. c) Place your ads where users are more likely to see them. Intro by Daniele Bazzano Optimisation Essentials (Part I - II - III) Bigger Is Better - for AdSense Ad Units Publishers often ask us what the best ad sizes are to include in their site's design, and we always point them to these three: 300x250 medium rectangle 728x90 leaderboard 160x600 skyscraper These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you've receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in. When you're considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better! Dress for Success - Impressing Your Audience Over the years, we've seen some colorful ad unit designs. Some publishers design ad units that contrast with their site so that they stand out. Although this can work in some cases, we've found that ad units that match your site's design tend to perform better in terms of revenue and click-through-rate. Users are more likely to read ads when they're well integrated into your site. When you design your AdSense ads, keep these tips in mind: Use colours that either blend with or complement your site's colours. Make the ads a part of your site. Use lighter colours for borders, or no border at all. Try rotating colours or occasionally switching the location of your ads on the page. Save sets of frequently-used colours as a palette. So give your ad design and colours some thought, and you'll notice the difference! Position for Performance - Be Noticed We've also made a heatmap to show you where the best placements are on a typical page. Great positions include: Above the fold of a page (the section of the page a user can see without scrolling) At the end of an article Aligned with content But don't just take our word for it - every website is different. Make sure you use your judgment of how visitors interact with your pages to determine good ad placements. Position your ads so that they're visible, but be careful of intruding on the experience of your site's visitors. Most of all, think like a user and you'll be able to balance your website's content with a successful ad strategy. Where Should I Place Google Ads On My Pages? The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads: What is the user trying to accomplish by visiting my site? What do they do when viewing a particular page? Where is their attention likely to be focused? How can I integrate ads into this area without getting in the users' way? How can I keep the page looking clean, uncluttered and inviting? Certain locations tend to be more[...]

Online Ad Optimization: YieldBuild Explains Itself - Paul Edmondson Video Interview

Thu, 04 Sep 2008 02:50:42 PDT

Online ad optimization is the science of identifying on the basis of statistical data the best performing ads / ad network providers as well as the best performing ad position, layout, color and font style on your web pages in order to optimize online advertising revenue. Paul Edmondson, Co-Founder and CEO of YieldBuild, an online web service designed to "take the guesswork out of ad formatting", has kindly agreed to have a good conversation with me to understand better how this optimization service differs from already established online marketing services that focus specifically on real-time ad network optimization (such as Pubmatic and the Rubicon Project). Paul was in San Francisco and I was in Rome, when, a few days ago, I recorded this interesting video conversation. Below is the complete recording and a full English text transcript of my conversation with Paul on internet marketing and online ad optimization. Check it out: Interview With Paul Edmondson - CEO and Founder of YieldBuild Full English text transcript Intro RobinGood: Hello everyone! Here's Robin Good from Rome, Italy and I am here today with Paul Edmondson who is the CEO and founder of a very interesting company: Yieldbuild. I don't know if my Italian pronunciation is the best one, but the service is, to my eyes, really interesting because, at least in my superficial knowledge (I haven't signed up yet), just like PubMatic or the Rubicon Project, this is supposed to be a service that allows you to optimize different ad networks and make the best of money, while not fixing yourself with just one advertising partner. From what I understand, Yieldbuild allows you to test out a number of things and in real time you can select for you what is the best solution that you should adopt. But let's find out from one of the fathers of Yieldbuild, Paul! How are you doing in San Francisco today? Paul Edmondson: Doing very well, thanks for having us Robin. What is Yieldbuild? Robin Good: You're very welcome. Thank you for reaching out and asking to have a conversation. That's only what it takes indeed. Why don't you introduce briefly yourself and Yieldbuild. What is Yieldbuild, from your take, in a short one, and what do you do over there? Paul Edmondson: Sounds good. You got it right, I'm one of three founders of Yieldbuild and what we really set out to do is to help publishers make more money and that's about helping them manage the monetization on their website through the various ad networks they choose. To start, Yieldbuild it's really about text ad optimization and what that means is we help publishers to pick out the right combination of elements. For example, let's say you are a Google AdSense publisher. You wanna know: "should my background be white, should it be blue, should it be gray, should it have borders, what should font color be, what should the link color be..." So what Yielbuild brings in is a set of heuristics that figures out, tests algorithmically, to find you the best combination of ads. Then after on that site it will also do your ad network management. Easier Ads On Your Site Robin Good: Good. I was not completely on-track, actually quite off-track and that is great that I didn't know correctly what you're doing because I'm much more curios now. While you do have some of the ad optimization facilities, your key focus as is about understanding what is the best combination of components in a text ad to make it work, is that correct? Paul Edmondson: Yeah, I think that's a great way of summarizing it. What we do is really specialize in the placement. There's the placement and the formatting of those ad. Think about your page and how a publisher may lay out the ads on it. For example, they may put a 720x90 at the top of the page, a 300x250 in the sidebar, maybe another 300x250 in the content footer ad, maybe anot[...]

Video Metrics And Analytics For YouTube Clips: YouTube Insight

Thu, 15 May 2008 07:14:09 PDT

"Insight turns YouTube into one of the world's largest focus groups." (Source: Google Blog)If you have a YouTube account and you do upload video clips to it you may be interested in knowing that YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload, has been made accessible to all YouTube account holders who upload videos to the site. Official demographics for viewers of the YouTube Robin Good channel - 5-2008 If you had not yet heard about it, YouTube now offers to all of its users a free video metrics and analytics service, which allows you to check traffic trends and statistics of your video clips on YouTube according to a number of variables which include world geographic area and relative popularity of the specific video clip you are interested in. In essence, this new service, called YouTube Insight, gives you access to specific visual stats on the number of views per day your video received, where those viewers are in the world, and how popular your video is compared to other videos in a given period of time. "For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks." Overview YouTube Insight is a free web-based tool that enables anyone with a YouTube account -- users, partners, and advertisers -- to view detailed statistics about the videos that they upload. YouTube Insight gives both publishers and advertisers an inside peek at the viewing trends of their videos on YouTube, and provides them with relevant distribution and delivery information that can help them increase video views and better target their specific audience traits. Just to make a simple example, thanks to YouTube Insight you can now learn how different parts of your distributed identity on the web (via your Blog, Facebook or Twitter presence) is effective in driving traffic to your video content on YouTube. Video publishers could also leverage this opportunity to reach out to form relationships with those sites who consistently point readers to their videos on YouTube. Finally, since advertisers can now access reports detailing the search queries that lead viewers to their videos, they can make more informed decisions about the keywords and bids they select to appear on Key Metrics Offered YouTube Insight video metrics show most popular videos for Robin Good channel YouTube Insight video metrics show popularity of Robin Good's YouTube channel across different world regions (darker green more popular) Viewing trends of Robin Good's YouTube With YouTube Insight you can also see: 1. How often a video is viewed in different world geographic regions 2. How popular a video is relative to all videos in a market over a period of time 3. How much time it takes for a video to become popular 4. What happens to video views as popularity peaks Some new metrics are also being rolled out now and will soon appear in your YouTube account as well. These include: A discovery tab now shows how viewers found your video, whether by searching on YouTube or Google, browsing under "related videos", receiving a link to the video from an email or website, or watching it in an embedded player away from YouTube. In this view you can also see a search results breakdown for YouTube and Google search queries that led to your video, as well as for the external websites driving traffic to your content. (Insight will show up to 50 inbound links.) (You can find these new metrics under the "Discovery" tab within the Insight dashboard. Cl[...]

Web Traffic Monitoring In Real-Time: Track And Interact Live With Your Site Visitors With Woopra

Tue, 08 Apr 2008 01:59:13 PDT

Woopra is a new real-time web traffic monitoring service which provides extensive visitors and traffic data, alongside some very cool analysis features and the unique ability to track and live interact with your selected site visitors. Woopra, the new advanced real-time traffic tracker As a matter of fact I have been looking for a new alternative to my now forever closed WebsideStory/ Hitbox account. Nonetheless all of the negative experiences as a customer I have had with Hitbox and which have forced me to take a critical final step only a few months back (Dec 07), Hitbox Professional was a great service, especially because it provided easy to understand web site traffic data in real-time in a way that, notwithstanding its own limits, I haven't found in any other traffic monitoring tool I have tried to this day. Too bad the company behind seems to have no interest in the small to mid-sized web publisher, has limited ability in fixing its own technical issues (they have not been able to ever resolve mines) and is clearly interested only in very large web publishers and corporate institutions who can pay them thousands of dollars per year. Given the above and the disappointing alternatives available on the market I got pretty excited as soon as I was given early access to Woopra, this new web traffic monitoring service which really packs a hell of great features into a service that, nonetheless has its share of bug-troubleshooting and refinements to be made, is brand new and is definitely above the average in this small but rapidly growing field of real-time web traffic monitoring services, which will inevitably need to expand further. (I am really appalled to see great sites and highly popular blogs tracking their web traffic via tools like SiteMeter or ShinyStats - I mean these are OK tools, and they do allow you to see your web traffic, but there is a lot more to traffic analytics than what these tools have been offering for the last few years... c'mon.) As a matter of fact, nonetheless there is already Google with its Analytics service ready to capture a great part of this market, even Google's own service is still marred by lots of limitations, a significant delay on your ability to see what's happening (Google Analytics data is not in real-time), and, in my opinion, a great deal of improvement still to be made to the interface design and organization. For all these reasons I am definitely excited to invite you to sign-up and try out this new real-time web analytics solution which I find full of useful data reports and sporting an interesting set of compelling data analysis features alongside a cool facility to filter, select, tag and interact live with individual visitors on your web site or blog. This last feature by itself may be worth the whole price of admission, which for now amounts to nothing, as Woopra is fully in Beta and has only now started to accept sign-ups from the Internet public at large. Head over to Woopra right now and sign-up for this valuable free service. If you have a small site in terms of monthly traffic (< 5,000 visitors) you will probably never have to pay a price to Woopra, who appears to be setting up a business model where only sites with a certain level of traffic or wanting more advanced features will have to pay a monthly fee. To find out more about Woopra and how it works, take a short 5-minute tour of this new web traffic monitoring tool with me in the video clip I have just prepared for you. Web Traffic Monitoring With Woopra - Video Introduction Robin Good introduces Woopra and its key basic features Full Text Transcription "Hi guys, this is Robin Good for MasterNewMedia and this is Woopra, the new real-time web traffic monitoring service that really goes a little bit beyond normal tools that we have available today to check out our tra[...]

Analyze Your Web Traffic With Google Analytics: Video Tutorial

Wed, 26 Mar 2008 02:44:22 PDT

One of the most useful things you can do to better understand and improve the quality and quantity of web traffic on your site or blog, is to learn how to track, monitor, measure and make sense of the large quantity of data your web visitors leave on your server. Comparing web traffic on via Google Analytics Thanks to Google anyone can have easy, free and immediate access to one among the best and most powerful web traffic monitoring and analytics tool: Google Analytics. If you are not yet using it, I suggest you to give it a good try. As a matter of fact, if you have no previous experience in web traffic monitoring and analysis, Google Analytics may actually scare due to the richness of its data sections and the good amount of new terms you are not going to be familiar with. Even for more experienced professional web publishers Google Analytics may pose some challenges, as some of the terms used may be different than what you have been used to elsewhere and getting to the hot zones of the traffic reports may not always be as easy as it should be. To help you out on this front I have brought here for you two short video tutorials, produced by the official Goggle team and explaining clearly both the basics of analytics if you have never used it, as well as the fundamentals of how to go about doing some serious web data analysis on any site. I must say, that even after many years of studying and using web traffic and monitoring tools I have learned a few new very useful things myself by looking at this two nicely produced videos. Take a look yourself. 1) Beginning Analytics: Interpreting and Acting On Your Data (Advanced) "If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result." 2) Google Analytics Interface Tutorial (Basic) "A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start." For more informationanalytics google help on Google Analytics please see: Getting Started Google Analytics Installation Guide About Google Analytics Glossary Installing the tracking code Installation troubleshooting Account administration User permissions Other account issues Reports central Reporting basics Report access Controlling report data [...]

Browser Compatibility Testing: BrowserCam Gets Better - Video Review

Mon, 22 Jan 2007 01:03:27 PST

Browser compatibility testing is a web development practice that allows a web site owner to verify how her web site or blog, appears on computers utilizing browsers, operating systems and screen resolutions that are different from the one used in originally designing / developing a web site. These visual differences is a critical element to consider when wanting to increase traffic, provide greater accessibility and allowing commercial publishers to extract the best from their online communication efforts. BrowserCam puts a full range of browsers and operating systems at your disposal With Linux, Mac OSX and Windows machines all accessing your website through a range of operating system versions, and even more web browsers, how are you going to know that your web site is going to look the same across all these other computer setups? There are now a vast range of browsers on the market, from Internet Explorer and Firefox to Camino and Opera, to touch on just a few. If you then take into account the fact that more and more people are switching from Windows computers and over to Mac OSX and Linux operating systems, things become even more complicated. But how can you hope to know what your website looks like on a Mac running an older version of the Mac OSX while using Opera? Sure you could call your friend up and ask them to take a look, but there are only going to be so many friends with so many different machines, operating systems and browsers at their disposal. One common way that web development agencies around the world have adopted is the one of having a range of machines all running different operating systems and browsers, and making use of them every time you need to check your website. This is far from being easy, inexpensive and speedy, and when you bring into the calculation the several versions available of all major operating system, the various versions of the major web browsers, and the infinite number of combinations that these two variables can generate when coupled with the myriad monitor sizes and screen resolutions that your readers may have, you soon realize that this amounts to a big headache that is not going to be that easy to solve. So, while most (webmasters) simply resort to check IE and FF at their default resolution, on their standard operating system, this is a far cry from being able to serve a truly accessible web site that looks and acts the same no matter what computer, browser or monitor size your readers happens to use. I don't need to add that given the increasing good interface design and usability of many commercial sites, if you have any stake in being commercially successful online, this is something to which you must give very serious attention. Luckily, there are several browser compatibility testing services and tools out there, which can ease your pain within a few clicks. Among them, we have chosen to go back to the one that did impress me the most when it was the first and only solution against this web riddle. First reviewed in 2004, Browsercam, is a web-based solution exclusively devoted to provide webmasters with an semi-automated system to check your web site appearance across all the operating systems, browser and screen resolutions available out there. Now, Browsercam has added some new and truly powerful features to its already jam-packed line-up. In this video review I guide you through the ins and outs of this must-have cross-browser compatibility testing tool: Video review The video, which has five separate parts, covers the following aspects of the BrowserCam experience:Selecting your capture parameters - A guide to the full range of compatibility settings available, and how easy it is to select from among them Checking out the results - The great variety of ways in[...]